Lead by example Ever wondered how accountants and bookkeepers manage their own business? It’s natural to assume they have all their ducks in a row and everything must run seamlessly. For the most part this would be the case, but I’m here to tell you that it’s not as easy as one might believe. They are professionals and obviously very talented at the service they provide, but they too have their own set of business challenges and need tools to help with their own financial project management...
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here is much to consider when establishing and running a successful practice. Business essentials such as sales and marketing, premise location and defining a point of difference from the firm down the road are all imperative to success. An important piece of this puzzle though, are the systems and processes that should be adopted right from the get-go. Xero Practice Manager – was created specifically so that accountants and bookkeepers can lead by example and manage their entire business seamlessly, online. Up until the introduction of Xero Practice Manager to the Xero suite of products, software had historically been more monolithic, 36 / Issue 15
cumbersome and costly to implement. Get practice perfect I’m an ex-accountant myself and I remember the pressure of being part of a busy practice, whether it was keeping accurate time logs or helping solve client issues. It’s a huge responsibility and you’ve got to walk the talk and demonstrate efficiency. If your practice is operating seamlessly it enables you and your team to take on more clients with minimal effort – resulting in more time to focus on helping run your client’s business which is a win-win for everyone. Let’s not beat around the bush – when any professional
@Xero
Ben Richmond, Senior VP of Business Growth, Xero Americas is the responsible for delivering world-class experiences to Small Businesses and Xero Partners in the US as they transition to the Cloud.
service business is not being run effectively the knock-on effect can be catastrophic to the firm and the clients it is servicing. From experience, this all usually starts off with imprecise timekeeping. Even a few hours a week in lost productivity or unaccounted time can end up costing a firm significant sums in write-offs that ultimately negatively hit the bottom line. Over the past several years, Xero has helped a number of firms solve the challenge of running a more efficient firm, making it easier for them to build stronger and more meaningful relationships with their clients. Through a combination of industry expertise, practice tools (like Xero Practice Manager, Xero Workpapers and Xero HQ),
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