3.1 Our Communications Planning
Our team at zö develops campaigns for countless clients throughout the country. We start with your why, get to know your organization inside and out and find the through-line that is your promise to your stakeholders. We craft messaging that ignites and is deeply rooted in that why. Every campaign works to capture the right audience through precisely the right mediums, with the best ROI, for the greatest and highest good, impacting just the people we aim to affect. Our strategists build your campaigns on solid foundations so that our media buyers can effect the greatest outcomes using every and any medium in the vast media toolkit. Process
Before we build your campaign, we become intimately familiar with your audiences and what they are looking for in your offerings. When we are finished crafting your master campaign, you will know exactly who we are talking to, through what mediums, why and how, along with measurable KPIs. We’ll collaborate with you to develop the roadmap and then we will deliver a 15 month plan that takes into account the variety of audiences, mediums, stages (from brand awareness to outreach) and meets people where they are, so we can not only hope for great response rates - we can count on them.
zö agency | CCR | 2022-23
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