Mobility Special
Kim Ruiter
UBER IN ZUIDAS “We support and empower companies with their sustainability journey” In the first quarter of next year Uber is relocating its headquarters to Zuidas, where it
legroom or Uber Green for an earth-
will become the largest tenant of the monumental new Tripolis-Park. Having grown
friendly alternative to help you meet your
from 400 to 1,500 employees in recent years, the company can well use this extra
sustainability goals. Go big and keep
space. We caught up with Kim Ruiter, head of Sales for Northern & Eastern Europe for
teams travelling together with UberXL,
Uber for Business. Uber is fully committed to sustainability, and that’s reflected in
or enable employees to plan ahead with
Kim’s vision: “I’m very excited about Uber Green for businesses, where we support
Uber Reserve. As soon as we’ve landed
and empower companies with their sustainability journey.”
in Zuidas, I look forward to meeting companies and telling them about
100% green rides
of Amsterdam to reach this target for
Uber has publicly committed to
rides within Amsterdam by 2025.”
our options.” The Uber for Business platform helps
becoming a zero-emissions platform by 2040, meaning 100% of all rides
Uber for Zuidas
companies manage, track and report
globally will be in zero-emissions
According to Uber, one lesson of the
on their business travels. Upgrade
vehicles. Kim: “I’m thrilled to be a part
pandemic is that putting business
your company’s business travel by
of a team that’s helping companies
travellers first is more important than
automating trip expenses, monitoring
gain insight into their carbon footprint
ever. Which is precisely where Uber for
employee usage and reporting on CO2
and identifying ways for them to
Business comes in. “Travel needs vary by
emissions - all from a single dashboard.
reduce it. The launch of Uber Green
personal choice or company need”, Kim
marks an important step in making all
explains. “With Uber for Business, you
the platform’s rides in the Netherlands
can give employees access to flexible
100% green. We’ve agreed with the City
ride options like Uber Comfort for extra
Text: Romy Lange
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