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CASE WHEEL LOADER G-SERIES EVOLUTION BRISTLES WITH NEW INNOVATIONS Feedback from operators who have been able to trial CASE Construction Equipment’s new G-Series Evolution Wheel Loader range has been highly favourable, as Plant & Civil Engineer’s David Stokes found out during a oneto-one interview with members of the manufacturer’s European team. The impressive new range enjoyed a recent virtual launch, the first time CASE Construction Equipment has staged such an event in Europe; such was its success, it may not be the last, especially if the pandemic continues. CASE Business Director for Europe Joseph O’Grady told us that initial reaction from customers, the dealer network and others who joined online was very encouraging. “Although not physically present in person as we would have been in the past, we were able to successfully get across all of the unique features of the new G-Series, so yes, all were very impressed,” says Joseph.
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PLANT & CIVIL ENGINEER
And adds Crispin Turner, Marketing Manager for Northern Europe: “Living in unprecedented times, a virtual launch was our only option. It was a challenge, but using online platforms like WhatsApp we were still able to interact with those who joined the event, and having that dialogue with customers and dealers worked fantastically well. “That said, customers do like to get up close to machines to feel and see for themselves what the latest technology can offer, so depending on how the easing of lockdown measures progresses over the next few months that may be possible at a local level through our dealerships; we will just have to wait and see.”
However, he revealed: “Not to give too much away, but we have had some of the new machines out with customers already ahead of the launch and feedback has been very positive; everything we are claiming about the new G-Series is proving to be true, according to those operators who have tried the machine, the first deliveries of which will be taking place in a matter of weeks.”
