SLR AWARDS 2021 A VIRTUAL FESTIVAL OF EXCELLENCE
VAPING & NICOTINE REPLACEMENT RETAILER OF THE YEAR
PREMIER RACETRACK AUTOPORT The vaping category has reached a plateau in many stores, but not in Shamly Sud’s stunning Premier Racetrack Autoport store where sales continue to grow and develop. Vaping and nicotine replacement has been a challenging category for many retailers, and it can be a complex category to do well – but Shamly Sud’s Premier Racetrack Autoport in Ibrox demonstrates quite clearly just how important and profitable the category can be if managed exceptionally well.
shoppers can get the support and advice they need when browsing the category. Whether they’re new to vaping or they’re hardcore sub-ohm vapeheads, the team can talk them through their requirements and deliver both fantastic products and a great shopping experience.
Credit should more properly go to Shamly’s son Guna who manages the category and who has devoted countless hours to understanding the category and what consumers are looking for from it.
SLR Publisher Antony Begley said: “Vaping has flatlined or worse in convenience and it’s not hard to see why. It really is a fast changing, complex category and you can understand why some retailers think it’s more hassle than it’s worth. But Shamly and Guna demonstate what is possible when you really commit to the category. The store brings shoppers from many miles around while the website caters for people across Scotland, the UK and even further afield.”
Those hours were not wasted as the store now sells a huge volume of vaping and nicotine replacement products, both from the six metre shop floor fixture and a dedicated website. An enormous range is complemented by extensive staff training that mean
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02/12/2021 13:06:32
