SLR AWARDS 2021 A VIRTUAL FESTIVAL OF EXCELLENCE
SCOTTISH LOCAL RETAILER OF THE YEAR
SHAMLY SUD, PREMIER RACETRACK By totally transforming the concept of what convenience shopping is, Shamly Sud has created an award-winning chain of stores that is unique in the UK.
Our Scottish Local Retailer of the Year, Shamly Sud, was recognised by the judges for having “rewritten the rule book about what a convenience store is and does”. Shamly, who runs a chain of Premier Racetrack stores across Glasgow with her family, has drawn inspiration from study tours to places as far apart as the United States and the Middle East, to create some of the most immersive shopping experiences it’s possible to find in Scotland. From liquid nitrogen ice cream to Havana cigars, from 60+ flavours of slush to fully chilled beer caves, Premier Racetrack simply elevates local retailing to a new level. Hailing Premier Racetrack as “a truly ground-breaking business,” the judges said: “Visiting one of her stores is a genuine experience. They are unique in the UK.”
SLR Publisher Antony Begley added: “Having written about convenience stores for 20 years, it’s not often that you walk into a store and say ‘wow’. But that’s exactly what happens when you walk into any of Shamly’s stores. There is simply nothing else out there that’s like them. Its theatre, it’s an experience, it’s a pleasure to shop. “Every detail has been considered from the highest possible shop fitting standards to 70 digital screens, all in one store. Even the customer toilets are amazing. When was the last time you experienced Italian marble, whale noises and Dyson hand dryers in a convenience store toilet? “Premier Racetrack is a truly outstanding business and we are proud to have Shamly as our SLR Local Retailer of the Year 2021.”
www.slrawards.com
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