ESSENTIAL PULSE CINEMAS
REACHING THE HOME CINEMA AND AUTOMATION HORIZON EI met up with business partners, Mike Beatty, company MD and Kapes Patel, Technical Director, to throw a rope around everything that has been happening at Pulse Cinemas in recent months. With brand additions, the formation of new divisions, demonstration space updates, a social media output revolution and the addition of new sales staff, the company says it is determined to re-define what ambition and support means in the home cinema and building automation sector. Pulse is growing its team with new recruits
Mike and Kapes have now been partners for almost 20 years - one of the most enduring and successful partnerships in the industry. This experienced duo have driven the company forward to where it is today, focusing on their clearly defined roles and forever searching for new products and brands to offer, also identifying new ways to support and promote their installation partners. Mike says, “After what has been an unpredictable year where decisions had to be made to protect our company; we are delighted to announce that we are now back in a position to re-employ and add additional staff to our already impressive team. Whilst the country was in lockdown; resulting in our showrooms being closed, our sales staff only being able to use our social media and phone/video calls to communicate with our dealers, we used this time to massively improve the infrastructure of our company and look for ways to streamline the efficiency of every department and process.”
20 AUGUST 2021
Mike explains, “Whilst still under full lock-down we began by adding a brand-new barcoding system, CRM and a full ecommerce shopping cart for dealers to purchase with ease on-line. This more technologically advanced approach frees our own staff up to perform other important tasks and spend more quality time with customers. The purchasing experience for our dealers has also been totally transformed, moving from a more ‘analogue’ approach to a fully modern, computerised, experience that saves time and makes the whole process far more slick. The ecommerce facility also allows dealers to search for stock, see what is available, look at pricing and even their own credit status within the system. With less time spent on ordering, more time can be spent having those conversations with our team that takes projects to the next level!” Since moving to its facility in 2011, Pulse Cinemas has been known for providing dealers with impressive demonstration facilities. The space has evolved over the years to offer three separate cinema experiences, the Reference Cinema, The
Apartment Cinema and the Media Room, as well as smart home demonstration spaces contained in the reception, lounge areas and the training room. In the last few months all the main cinema demonstration areas have been overhauled. Kapes enthuses, “We were determined to up our game and have undeniably the best home cinema demonstration space in the UK and one of the best available anywhere full stop. The Reference cinema now offers the killer combination of StormAudio’s MK2 processing with Alcons Audio speakers, a proven partnership that is going to blow people away when they experience them together. “The Reference cinema also features the SIM2 HDR Dual System. If you have been waiting to see just what HDR can bring to cutting edge cinema, you must see this system in operation. Specifically designed to get the best from HDR, it’s just the most impressive image we have seen, ever. The Reference cinema also enjoys sumptuous new comfort from Fortress Seating and a new Screen Research set up.”
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