C&W in Business Nov 23

Page 18

News

Exciting Launch of Eskuta’s SX-250 Series 4 eBike and SX-800 Electric Motorcycle at the C&W Net Zero Event

How clear is your business’ social media policy? A Warwickshire law firm has seen the controversy around Gary Lineker’s Twitter activity put social media policies front and centre. Lodders, a premier law firm with offices in Stratford upon Avon, Cheltenham, Henley in Arden, and Birmingham, offers expert legal advice across a range of legal services including private client, business law, real estate, and family law.

The electric vehicle revolution is well underway, and Eskuta is at the forefront with its latest offerings the SX-250 Series 4 eBike and the SX-800 Electric Motorcycle. The launch of these innovative electric vehicles has sparked great excitement among enthusiasts, signalling a significant step towards a greener and more sustainable future.

Damian Kelly, Head of Lodders’ Employment Law team, identifies some key considerations surrounding businesses’ social media policies.

The SX-250 Series 4 eBike is a gamechanger in urban commuting and adventure seeking. This eBike is built for versatility, with its powerful motor and improved battery, making it suitable for city streets and rural settings alike.

In September, the BBC updated its social media guidelines to include a strengthened “Lineker” clause, which states that individuals are not allowed to endorse or attack a political party, or criticise the character of individual politicians, but are free to express opinions about issues that matter to them.

Equally thrilling is the introduction of the SX-800 Electric Motorcycle. Eskuta’s first electric motorcycle, combining the best aspects of traditional motorcycles and electric power. Its high-performance motor and advanced battery technology are designed to deliver unmatched speed, agility, and sustainability.

The dispute between Gary Lineker and the BBC around his social media activity this year highlighted the need for a clear social media policy to avoid ambiguity and the importance of extending a social media policy to anyone who represents the brand and the business – employees, contractors, and freelancers.

Who does your social media policy cover? You may be tempted to think that if a social media policy is in place, it will automatically be clear who it applies to, and people will understand how it impacts them. However, this is a risky approach. If your business uses freelancers, contractors and other third parties, then it may be best to ensure they are aware of, and adhere to, your social media policy, to help protect your brand. Bear in mind that as much as social media can enhance brand awareness, it can be equally powerful when it comes to damaging brands too. This does not mean that social media is something to steer clear of, but rather that it is a useful tool when used correctly.

What does the policy extend to? As social media platforms are integrated into everyday life for lots of people, it is likely that many of your staff will already have personal social media channels. By extending their social media policy to personal social media accounts too, employers ensure that staff can be held accountable for their actions if, for example, they said something derogatory about your business on one of their

By creating electric vehicles that cater to different needs and preferences, Eskuta is driving the transition towards a greener and cleaner mode of transportation. The SX-250 Series 4 eBike and SX-800 Electric Motorcycle are clear indicators of Eskuta's determination to bring freedom of motion and eco-consciousness to the masses.

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How will you ensure staff understand your social media policy? The best way to make sure that all staff are made aware of your social media policy (other than sharing it with them, of course) is to provide training for all employees – and contractors, if the policy extends to them too. This will minimise the chances of a dispute. Should a dispute arise around their use of social media, offering adequate training will also mean that staff are less likely to be able to claim that they were not aware of how the policy affected them. For more advice visit: www.lodders.co.uk

Iconic horseracing venue in the saddle for an exciting new future physio rooms, a safeguarding area, and a new weighing room.

To showcase its latest models, Eskuta recently attended the Net Zero event - an important gathering of industry leaders and environmental enthusiasts rallying for a carbon-neutral future. With sustainability at the core of its vision, it was the perfect platform for Eskuta to share its electric vehicles and contribute to the move to a more ecological transportation system. The attendance of Eskuta at the Net Zero event not only demonstrates Eskuta's commitment to reducing carbon emissions but also highlights their dedication to making electric vehicles accessible to a wider audience.

channels. All staff should be made aware of exactly what this means for them.

Leading development and construction company The Wigley Group was appointed by The Jockey Club to carry out the work. James Davies, Chief Executive Officer of The Wigley Group, which is based in Southam in Warwickshire, said: “It’s been great to work with The Jockey Club to bring their vision for such an iconic venue to life. “This has been a really exciting project to work on which not only enhances the spectator offering and provides high-quality facilities for all sports professionals, but also delivers sustainability improvements with the installation of solar panels and low energy lighting throughout.”

One of the UK’s most iconic horseracing venues is in the saddle for an exciting new future thanks to the completion of a multi-million-pound redevelopment project. Newmarket’s July Course has received a series of upgrades as part of an ongoing industry-wide project to modernise facilities for spectators and all jockeys. A spectacular new Champagne Bar and viewing terrace has been created

to enhance the spectator offering in The Head-on Stand, offering stunning views over the racecourse. The Champagne bar provides a brand-new alfresco dining experience with capacity for 195 people on the new terrace, alongside more than 130 on the ground floor. Jockey facilities have also been revamped in The Weighing Room, including new showers and toilets, male/female/flexi changing rooms,

The Wigley Group is heavily involved in racing, having previously undertaken improvement works at Warwick Racecourse, and recently launching a new development partnership with National Hunt racecourse trainer Ben Pauling to establish a new events and weddings venue in Naunton Downs, in the Cotswolds. It is an ISO 45001, 9001 and 14001 certificated company active in real estate investment, development and construction, as well as asset management of portfolios for both itself and commercial partners.

www.cw-chamber.co.uk


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Iconic horseracing venue in the saddle for an exciting new future

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How clear is your business’ social media policy?

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Exciting Launch of

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