The California Lumber Merchant - February 1938

NO. t6

\\ic:rlso prrblish at Hortstort. Teras sIriil, colcr': thr- tnlire

Inclex to Advertisenretits. Page i , Thr Gulf (-oast Lunrbcrtrtatt, Atttericit's Solttlrrvest and trIiddlcrl,est as the sunslrine

FE.BRUARY I5, I938

forenrost retail lr.u.nber journal, covers Calilornra.

PIONEER-FTINTKOTE

TODAY i

l. Real Profit-rhe resole price will show o hondsome morgin of profit on every sock of Pioneer-Flintkote Home lnrulotion.

2. Large lnventories lfot lfecessary-lhere is only one item to slock-you con sell down to the lqst few bogt before reordering.

3. l{o ]Yarehousing, Problem-ivrt o few squore feet of f,oor spoce lo stock the sockr of Pioneer-Flintkole Home lnsulqtionno bins, shelvee or speciol worehoute equipmeni ore necersory.

4. Easy to Apply-onyone con opply Pioneer-Flintkole Home Insulotion. Every home owner, corpenter ond builder ir o pro3pecL Wirh rhe definite lrend towards insulotion, fhe soles posribilitier of Pioneer-Flintkote Home lnrulotion ore olmort unlimited. You'll wonl to got your shqre of the profits-rend lhe coupon lodoyl

TRATIS-PAGIFIG LUMBER

Port

Orford, Oregon

Manufacturers of

GOMPA]IY

OLID GNO$'TH IDOUGLAS FIR - POIIT ORFOnID GEIDAN SPBUCE and HEDTLOGK - PILING end POLES

Generrl Sales Office,

So' Cclifornia Reprerentative GORMAN LUMBER COMPANY

TWOHY LUMBER COMPANY

8Ol Petroleum Securities Bldg' SAN FRANCISCO Steame, LOS ANGELES

486 Califomia Street

GArftetd 5044 '3PORT OnFORIDtt PRospect 8746

LUMBER DEPARTMENT ADDED

Central Supply Company, Watsonville, building material dealers, recently added a lumber department.

Art Dresser is manager of the company and Lester Biersch is sales manager.

BACK AT WORK

E. A. (Ted) Wright, Los Angeles, California representative of the Washington Veneer Company, Olympia, Wash., rvas back in his office February 10, after having been confinecl to his home two weeks by a foot infection.

IN NEW YORK

Geo. C. Cornitius of the Geo. C. Cornitius Hard'ivood Co'' San Francisco, is on a three weeks' business journey to New York.

L. A. VISITOR

P. A. Albertson, sales manager of Co., Klamath Falls, Ore., recently where he conferred with Lyle M. Southern California representative.

Pelican Bay Lumber visited Los Angeles, ,r I - r^ I ltus, tne company s

VISITS LOUISIANA

B. W. Klug, manager of the Perfection Oak Flooring Co., Los Angeles, returned January 31 from a visit to the firm's home office in ShrevePort, La.

OREGON MANUFACTURER VISITS S.

F.

Geo. T. Gerlinger, president of the Willamette Valley Lumber Co., Dallas, Ore., recently spent a few days in San Francisco on business for his firm.

OUR ADVERTISERS

*Advertisementt appear in alternate issue.

Acme Spring Saoh Balance Co., The'---'-------27

American Lumber and Troating Co.------ ------- 7

Andergon & Middleton Lumber Co.--------O.F.C.

Anglo California Lumbet Co.------------------------17

Armstrong Cork Ptoducts Co.-----------------------*

Attinson-Stutz C,o.-----------

Bassett-Teachout ComPanYBaxter & Co., J. H.------ -----------lo

Booth-Kelly Lumber Co.------------------

Brady Lumber Co., H. P. - - -----

Brookmire, fnc. -------------- ---------tO

Cadwallader-Gibson Co, Inc.---------------- ---------27

California Builders Supply Co.----------------------- i

California Panel & Veaeer' Co.---------------------23

California Redwood Association----

Celotex Corporation, The---------------------*---------15

C.ertain-teed Productr Corporation---

Chambertin & Co., V. R.-------------------

Cooper, Wilfred T.------------------------------------------21

Curtis Companiea Sewice Bureau--------------------19

Dolbeet & Canron Lumbet Co.----------------------*

Forcyth Hardwood Co. ---------- -------------------17

Gorman, George W.-------------------------------------- 3

Hall, Jamee L.-------------------

Ffammond Redwood Company-------

lfemningc, E. V.------------

Hill & Morton, Inc.-----*--------

Hogan Lumber Co.------

Floover, A. L.-------------- --------------26 Sampson Company -------- - ----------.----------------29

Johnson Lumber corporation, c. D.------------- t santa Fe Lumber co'-----------------San Pedro Lumber Co.----------------

Koehl & Son, Inc., Jno. V.--------- * S.ri-, Valtet G.-------------------

Kuhl Lumber Co., Carl H.------------------------------19 Shafer Bros. Lumber & Shingle Co.------------- 4

Lamon.Bonningtoncompany-shevlinPineSalesCo.----.---.--.---.-..-.-.......---..-.24

Lawrence-Philipe Lumber Co.----------- ---Smith Wood'Ptoducts' Inc'---------------

Lofgren, Alvin N.------- -------------21 Snider Saleo Co'-------------- -------'21

Lumbermcn's Credit Association---------------------- * Southetn lrardwood Co' Southland Lumber Co.----------------MacDonald & lfarrington, Ltd.---------*---------12 Stanton & Son, E. J.----------------------------------21 Marie Plywood Corporation--- Strable Hardwood Co.------------------

Marchall, Inc.; John E. ,- --------------------------2, Sudden & Christe113on,---------------------------------20 Mcfntyre & Son, V. P. -- --------------------------17

Michigan.californiaLumbetCo.-...----.--.--.----,*TacomaLumberSaleg.-.Monolith Portland cement company_______-----13 Tranc.Pacific Lumbcr Co. ------------------------ ' Moore Dry Kiln Co.------

Moore Mill & Lumber co.----------------- ------------2g union Lumbet company-United Statee Plywood Corp.--------------

National Oak Floor Manufacturerc' t nited States Gypcum Co.--------- -- --Association

pacific Lumbet co., The,-------------------------o.B.c.

vendling'Nathan co'------------------------------------ I patten-Blinn Lumber co.----------------- r

veot coast screen co'-- ------------------------------2' peerless Built-rn Fixture c.o.---------------- ---------2g wert oregon Lumber co'-----------------philippine Mahogany Manufacturerc' vestern Door & sash co'-----------------fmport Acsociation---- -------------2g

Veyerhaeurer Salec Company--""----------"--"-- 5 Pioneec Div., The Flintkote Co.---------------------- 2 vheelet osgood sales corp'---White Brothers

Ream, Geo. E., Company- Witkinson and Buoy------

Red Cedar Shingle Bureau-----------Red River Lumber Co.----------------- 9 Wood Convercion Company-------

R. J. M. C,ompany, The----------------------------------11 Wood Lumber Co., E. K.--------------------

Adrcrtirlng Mrartqt

M. ADAMS

Clrcuhdoo Melagc

THE CALIFOR},IIA LUMBERMERCHANT

Jack Dion tre,futblisttu

Incoraoretcd undcr tbc lawr of Cdllmie

J. C. Dlmc, Pnr ud Trcar.; J. E. Mrrtin, VicPrer.; W. T. Blac&, Sccretary Publbbcd i:hc trt and lSth ol cech Dott at tlt-19-20 Catnl Bulltnf, lCt Wert Slxttr Strac! la Aafcllr, Cal., Tclephoc VAndike 4566 Eltercd ar Smd.clgr mttrr Scptcnbcr A, nZ2. at thc Pct Officc at Inc Angclcr, Cdlfmla, un&r Act of Mrrch 3. ft?f,

Subrcriptioa Pricc, $2.00 por Ycer Singlc Copier, 25 ccntr cach. LOS ANGELL9, CAL, FEBRUARY 15, 1938

W.

PRcpect 3tr0

Southern Officc znd Natlonll Bank Bldr. Houlto, Tenr

Advcrtiriog Ratcr on Application

California Lumber Market Shows lmprovement

The Southern California lumber market is showing definite improvement. The lumber demand is better, and the trade reports that there are lots of inquiries and they are figuring on many new jobs. Reports from other sections of the state also indicate that the market is showing more ac- tivity. And with the approach of spring further gains are expected.

During the month of January, the building permits for Los Angeles totaled $5,531,446, showing a gain of $1,124,309 over the preceding month of December. San Francisco with a total building permit valuation of. $I,576,251 for January showed a substantial increase over December.

A large building program is anticipated in California during 1938 as a result of the new Housing Act. California with a total of over 150 million dollars in Government insured loans has been the leading state in the country in FHA activity since the passage of the act. New York is second with a total of 71 million dollars.

The Southern California FHA district has made oneseventh of all housing loans, being the most successful FHA territory in the United States.

A total of 149 down and operating mills in Washington and Oregon which reported to the West Coast Lumbermen's Association for the week ended January 29, produced 69,110,625 feet of lumber. At the rate of cutting at the reporting mills, the entire industry produced 43.8 per cent of its average weekly cut during I926-D.

The new business reported for the week by the 149

mills was 8I,399,989 feet and shipments were 72,553,467 feet. The unfilled order file at these mills stood at287,203.130 feet.

The Association says: "Production, orders and shipments shown in this week's report continue to be extremely low for the time of year. Orders and shipments both shorved gains over the totals reported for the previous week, but these are believed to be without significance in a market way. Markets continued to be quiet."

The Western Pine Association for the week ended lanuary D,114 mills reporting, g'ave new business as 59,845,000 feet; shipments 51,749000 feet; and production 22,237,M feet. New business taken during the week showed an increase of. 6,262,ffi feet, or 11.6 per cent, over the previous week. Unfilled orders on hand at the end of the u'eek totaled 147,014,00O feet.

The California Redrvood Association for the week ended January 22reported production of 13 mills as 4,574,000 feet; shipments 5,192,W feet; and new business 7,601,000 feet. Orders on hand at the end of the week totaled 26,604,Un feet.

The Southern Pine Association for the rveek ended lanuary D,IIZ mills reporting, showed production as 25,7i5,000 feet; shipments D,4L7,000 feet; and new business 30,459,000 feet. Orders on hand at the end of the week totaled 63,339,000 feet, equivalent to 3,016 cars.

Bros. Lumber & Shinsle Oo. Lumber and Shipping Old Growth Fir and Hemloek Packaged Lumber

Your Customers Enioy These Advantages When You Sell

U|EI|ERHREUSER 4-SQURRE EnDIESS IUmBER

O Here's the outstanding improvement in lumber-a sheathing, siding, lining, ceiling item that is tongued and grooved on both edges and ends.

Ends oI these boards do not have to be loined over studs or joists. Consequendy, diagonal sheathing with ENotrss LUMBER costs no more than horizontal application and gives as much as seven times greater bracing strength.

You can protect your lumber market, make a legitimate profit on every sale, and build up a substantial volume with this modern, improved, time-saving, labor-saving, waste-saving, money-saving lumber!

ENDLESS is but one of several improved 4-SQUARE Lumber items Ieatured by Weyerhaeuser in consumer advertising which bring easier, profitable sales to 4-SQUARE Dealers. LJse the coupon to get lull details on ENDLESS LUMBER and on other 4-SQUARE products.

Vagabond Editorials

Bv Jack Dionne

These favors I would humbly ask In days remaining, That I do my appointed task Without complaining. And in life's battles that I may Be more forgiving, And worthy of a small bouquet While I am living. -A. V/. Macy.

Hitler has now grabbed all the remaining big jobs in Germany. He can at last qualify as the sailor in the old poem did, who boasted:

"For I am the cook and the captain bold And the mate of the Nancy brig, And the bos'n tight, and the midship mite, And the crew of the captain's gig."

In addition to which Mr. Hitler, regretting the too-low birth rate in Germany, is urging unmarried women to bear children. Nice fellow, this Nazi !

At last they announce the casting of the picturization of "Gone With the Wind." And the part of Scarlett is to be played by a girl who was born on New York s East Side to the name of Levy. Ah me ! ***

That best seller, however, has waited so long for the casting that its very name may be forgotten before the picture appears. There is just one great best seller that goes on forever; the Bible. Every year there are more Bibles sold than all other best sellers combined. Think of that !

No one knows how many Bibles have been printed and sold. One American firm has sold more than half a billion copies. More than eleven million copies were sold in this country last year. Bruce Barton called it in one of his books "The Book Nobody Knows." Everyone talks about it, numerous people quote from it, and almost nobody really knows it.

Why? Because they read it $'ith blinkers on. A Baptist reads it seeking signs to prove his belief the right one. So does the Presbyterian, the Methodist, the Catholic, the

Jew, and all the others. The agnostic reads it seeking signs of contradictions, illogical statements, etc. Only the occasional reader approaches the book with his mind wide open and with no theological axes to, grind, seeking what Truth he may find therein. But to such readers it is overloaded with nuggets more priceless than gold or precious stones. Barton is right. It IS the boo,k that almost nobody knows.

"The trouble with ani, ;"*r;" some sage recentty said, "is that there are too many people who live without working, and too many people who work without living."

*d<*

I read the other day about a man whose tax bill this year turned out to be an average of $33 a week more than the year before. So he fired a $35 a week clerk, and made the other help divide his duties. And don't get any idea in your head that such a case is very unusual. Men have to get their excess tax money somewhere.

By the way, this ,"rrr" Jrrrl" i"rto' previousty mentioned, is now one of our Congressmen from New York. He is a justly famous publicist, writer, author, and philosopher, and one of the country's most successful advertising men. He is probably better fitted than any other man in either house of Congress to intelligently discuss, diagnose, and administer business problems. Which is probably the chief reason he won't be asked to do so to any great extent. Successful men aren't considered good advisers in this strange age in which we find ourselves.

Barton is quoted as saying the other day: "If we are to have a capitalistic system you can't do without the men who have the knack of succeeding in business." That, of course, is present-day heresy.

For an example, I read the other day in The Houston Post abotrt the "conference" that Mr. Knudson, of General Motors, attended at the White House. Mr. Knudson was told that the President wanted from him a close-up view of the automobile industry situation. The Post says that Mr. Knudson went there to testify. But he never got a chance

(Continued on Page 8)

clTy A]ilt cl|uilTRy, ul|0tilAlilzEl| tuMBER. lS "CATCHII|G 0ll"

IUlt|BER YARD$ TIl{D PROTITS IN DE1||AI{D FOR OUATITY lt|ATERIAI

Everyday people, customers of yards like yourso now use materials protected from termites and decalr as these pictures show. Undecided which material to buyo they are ready prospects for Wolmanized Lumber. And you profito because Volmanized Lumber is sold only through regular trade channels. Leading producers, eerved by our fourteen plants in every part of the countryo can ship from stock in mixed or straight carloads. Find out.'\ffrite AnrBnrcaN LUMBEn & TRutrxc Conrlnt, t40B Old Colony Building, Chicago.

ANOTHER PROFITABLE JOB is this Portland home, with Wolmanized Lumber for sille. ioiete. and subfloors. Protection at these danger points guarde the whole etructure from'termites and decav. vet adds lese than 29o io the iotal coet! Note that the Wolmanized Lumber in ihis picture is clean and attractive, that it is being handled ae eaeily as ordinary untreated -wood.

BIG MINING CONCERNS uee Wolmanized Lumber to protect againet fungi in the warm, wet depths of the earth, is thie c6al mine licture demonstrateB.-

A *MILLION DOLLAR- advertisement, this sisn on the 'W'olmanized sill of Shell Oil's "Discovery Vell" it famous Sienal Hill. Dealere, bie and small.' find advertisins V-olmanized Lumber stirs" curiosity, brings inguiries, and helps them gell more lumber!

ON FARMS, too, Wohnanized Lumber fits, becauee it lasts. Farm operatore like Iffolmanized Lumber for many uses; it is clean, paintable, odorless, and the protection doeen't leach.

WOLVIANI ZED LUMBER

(Contiuued from Page 6) to speak. As he left, the reporters asked what had transpired, and Knudson, who has a sense of humor (God help him who has not these days) replied: "The President told us about the automobile business." Thus do we learn from our successful men.

tl. * rl.

Which brings to mind the recent cdled meeting of small business men in Washington. It is safe to say that they were hand picked. It would be folly to suspect that they were not, since the New Deal has the greatest card file in all history. Now everyone debates what happened. For the meeting was almost entirely critical. They threw rocks at the New Deal from start to finish. And finally they drew up a set of recommendations so rough that they had to be censored before they were published.

*'F,F

Business men throughout this nation are watching with tense interest the Senate investigation of the National Labor Relations Board. When Senator Burhe, Democrat, who brought about the investigation, presented his charges, he said: "There are a great many people throughout this country today who believe that the'Wagner labor relations act needs immediate and drastic revision. They are equally convinced that the National Labor Relations Board has been

guilty of the most serious sins of omission and commission, that its conduct has been a curse to honest labor and a constant threat to well-intentioned business. They believe that no small part of the blame for the present appalling economic depression may be properly laid at the door of this administrative agency."

*rl.*

And that, Mr. Senator, is exactly what business men have been saying everywhere one goes. My own countryboy opinion is that the causes of the present business slump, given in the order of their importance, are: First, the continually belligerent attitude of the New Deal toward business, business men, and capital, which, even during the early part of 1937 when things were almost booming, prevented the investment of private capital in industrial expansion and new enterprise; Second, the labor situation, which causes most employers to want tb quit and go fishing for the rest of their lives; Third, taxes, direct, indirect, punitive, social, etc.; Fourth, fear of the financial situation, the public debt, etc.; Fifth, and last, fear engendered by the continual thrust of government into everyone's affairs, and the continual effort to centralize all power and authority on all subjects and for all purposes, in Washington.

Saw a chart the otrr", J.y "nl*trg a graph of business for more than one hundred years. There are many depressions shown on that line. But get this: this is the first time in history that a great depression was immediately followed by another depression. Always in the past a depression is followed by a high and long tide of unusual prosperity. Always until now. Pethaps those who so proudly "planned it that way" can explain.

*:F*

This nation needs an entire change of THINKING. It has got to have one. A great spiritual revival is essential in this country if we are to escape what is happening elsewhere in this world. What we need is a re-finding of the Christ spirit in this land, something of the humility of the Man of Galilee, rather than the arrogance of the Caesars. A lot of "THY will be done," and less "my will be done" wouldhelPalot' * * *

Not a very devout man, I believe that we must gain a sense of the humbleness of the Christ of old: an understanding that there is only ONE MIND that knows all the answers-that Mind concerning which a certain humble Carpenter spoke two thousand years ago on the green hills of Galilee. The humility of the Carpenter seems almost lost in these vexatious days. We need to get it back. And I'm not preaching, either. I'm talking sense. We need a lot less Jefferson and Jackson and a lot more Jesus.

With the Retailers

Henry Hess, Henry Hess Co., San Francisco, returned from the east by way of the Panama Canal on Janaary 8. Mrs. Hess accompanied him, and they reported a very enjoyable trip.

Hansen Lumber Co., Riverside, has bought a new site and erected. an office and sheds at 6222 Magnolia Avenue. The new yard is in the center of a good residential section, and being on Magnolia Avenue, has all the main travel going directly past its doors. Clarence W. Courter is manager.

Ed Swift, president of the Swift Lumber Company, 65 10th Street, San Francisco, announces that the company has installed a complete line of Palco building materials.

Morton lverson, of the Boyd Lumber & Mill Company, Santa Barbara, was recently on a business trip to Oregon. He stopped in San Francisco on his way north'

CORRECTION

It was stated erroneously in the last issue of this paper that the efiective date of the order of the Railroad Commission of the State of California-Decision 30t40zl--putting into efiect rates for the transportation of lumber by truck, intrastate, in lots 20,000 lbs. and over, had been postponed. This tariff went into effect on January 27, t938. The effective date of the Railroad Commission's 61ds1Decision 30370-applying to general merchandise and lumber in lots under 20,000 lbs. has been postponed until March, 1938.

COUNTY ROOFING ORDINANCE REPEALED

The ordinance legislating against wood shingles in the incorporated foothill area north of Glendale which was passed last May was repealed on February 8 by a unanimous vote of the Los Angeles county board of supervisors on the recommendation of William J' Fox, chief engineer of the County Regional Planning Commission' J' E. Mackie, National Lumber Manufacturers Association, represented the lumber interests at the meeting'

CALLS ON MILLS

H. M. (Mac) Luellwitz, Anglo California Lumber Co', Los Angeles, returned recently from a business trip to the San Francisco Bay district. while in Northern california he also called on some of the firm's california Pine mill connections.

MAKES GOOD RECOVERY

Miss Helen G. Sheehan, stenographer in the office of the Dolbeer & Carson Lumber Company, San Francisco' is receiving congratulations on being back at work again after an absence of l1 months due to serious injuries which she received in an automobile accident in March, 1937'

LABOR COST IN HOUSE BUILDING

The carpenterts output is increased when he works with "Paul Bunyan's" California Pines. Their soft even texture shortens every operation,-sawing, fitting and nailing. Dry lumber minimizes frame shrinkage, the cause of cracked plister and distortion of window and door openings.

Think of "in place" cost when you think of lumber.

California Will Have Bis Home Building Program Under New Housing Act

President Roosevelt signed the amendments to the Federal Housing Act, designed to stimulate a vast building program through liberalization of federal mortgage insurance, on February 3.

The California building industry is anticipating a record business to follow the passage of the new housing act. California has been the leading state in FHA activity under the original act, having amassed a total of over 150 million dollars in Government insured loans since the act passed. New York is in second place with a total of 71 million dollars.

Through amendments to the Housing Act, down payments on houses costing $600O or less will be cut to 10 per cent, and the remainder can be paid over 25 years. The FHA will insure mortgages covering 90 per cent o{ the cost for a premium of one fourth of one per cent of the diminishing balance if accepted prior to July 1, 1939. Interest charges will be five per cent, plus the insurance premium.

On newly constructed homes costing between $6000 and $10,000, the FHA will insure mortgages covering 90 per cent of the cost up to $6000 and 80 per cent of the remaining cost. Previously the FHA would insure only 8O per cent of the cost of large or small houses.

Title I of the act, which was discontinued last year. has

BAXCO C?uC

"Ghronatcd Zlnc Ghtortdett

TNEATEID TUMBEN

Buy ttBAXCOtt for Service

Pmpt shipmcntr fno our rtck.

Exclangc rcnicc-&alcr'r ubcetcd lumbcr fc or Chmeted Znc Chloridc atock plue chugc fc trcttiD8.

been revived under the new amenclments to the act. Title I provides for loans for modernization and construction of new homes up to $2500 on farms, rural areas or marginal zones surrounding large cities, where the standards estab_ lished by the Mutual Mortgage fnsurance System are not applicable. Financing for home equipment, machinery, appliances or accessories will not be resumed under the revised Title I.

The re-enactment of Title I will be a boon to the build_ ing trades. Until the title expired by limitation in April, 7937, in Southern California alone, 115,000 loans for modernization and improvement were made, totaling 42 million dollars.

A limitation of 2000 million dollars on the amount of mortgages the Government may insure at one time is fixed in the bill with discretionary power for the president to raise the limit to 300O million dollars. In order to expand the operations, the Federal Housing Administration may use the credit of the Government up to 2000 million dollars as a revolving insurance fund.

Outstanding features of the new Housing Act are as follows:

Title II-Home Building Loans

(l) Houses designed principally for a single family residence, of which the borrower shall be the owner and occupant: Amount not to exceed $5400, and not exceed 90 per cent of the FHA appraisal; Maturity not to exceed 25 years; Mortgage insurance if accepted prior to July l, 1939, is /a per cent per annum, based on outstanding principal balances; Interest is not to exceed 5 per cent per annum on unpaid balances.

Decey Resistant

Fire Retardant

Trcating dcle/r m lumbcrnlll rhlp-

E6t. to u dod. c trucL lotr frm dralc/r yard.

ALSO AVAILABLE FROM STOCKS IN OUR ALAMEDA, CALIF., YARD

Erclurive Saler Agent in California for WEST GOAST $'OOD PNESENYING GO.

Seattle, Vash.

(2) On houses of the same general property requirements as those listed above, appraised at $10,00O or less, the in_ surable limit will be 9O per cent of the appraised value up to $6000, plus 80 per cent of the appraised value betweeir $6000 and $10,000: Maturity not to exceed 20 years; Mort_ gage insurance not less than % per cent per annum, and not more than 1 per cent, based on outstanding principal balances; Interest not to exceed 5 per cent per annum on unpaid balances.

(3) A dwelling, or dwellings, designed principally for residential use for not more than four families : Amonnt not to exceed $16,000 and not exceed 80 per cent of the FHA appraisal; Mortgage insurance not more than /2 per cent per annum, based on outstanding principal balances: In_ terest not to exceed 5 per cent per annum on unpaid balances.

Title I-Modernization Loans

Authorizes loans for modernization and repair to urban, suburban or rural property. Loans up to $250O may be used for building of new structures. Title I does not per_ mit loans for installation of equipment, machinery, ap_ pliances or accessories.

Manufacturers Urged to Promote Building of Low-Cost Homes

"Passage of the amendments to the National Housing Act will mean more than anything else to the lumber industry, and we expect it to provide the stimulus for a good volume of small homes building," stated Dr. Wilson Compton, secretary-manager of the National Lumber Manufacturers Association, in an address at the annual meeting of the West Coast Lumbermen's Association, held at Tacoma, January X3.

Col. W. B. Greeley, secretary-manager of the West Coast Lumbermen's Association, reviewed the work of the Association and advised the members to become "Minute Men" in their own communities in a "Build Now" campaign, saying in part:

"Almost all the economic prophets of the land agree that active resumption of home building will 'break' some time in 1938. But this 'break' will not come like the steam calliope and grand parade opening a circus. It will start with a little revival of confidence and the building of two or three houses in your own town. It will come from the grass-roots of America. When the towns and farms make up their minds to do a little more building, and that little begins to mount like springs flowing together in a

stream, we will start an upward spiral; first, in public thinking and confidence, then in demand for materials, then employment. And economic recovery will be on its way."

T. V. Larsen, of Noti, Ore., presided at the morning session, and in his remarks counseled the adoption by lumber manufacturers of the aggressive sales methods of their competitors.

E. W. Demarest, Pacific National Lumber Co., Tacoma, presided at the afternoon session.

Corydon Wagner, Tacoma, trade promotion chairman, conducted the session on that topic. He introduced several of the men actively engaged in association engineering, designing and promotion work.

These included J. E. Mackie, manager, San Francisco office, National Lumber Manufacturers Association; A. C. Horner, manager, Western Timber Structures, San Francisco; T. C. Combs, West Coast field engineer, Los Angeles; Clyde Makutchan, chief building inspector, Los Angeles; Harry J. Uhl, secretary, Timber Engineering Co., Washington, D. C., and C. R. French, of the National Association, Washington, D. C.

(Continued on Page 15)

Fronting on three streets ccrd with large double truck locding pits, our customers qre crssured oI no delcys when mcking pick-ups.

(((( MY FAVORITE STORIES ))

Bv Jack Dionne

Ag" not gurllnteGd---Some I havc told for 20 years---Some lesg He Knew His Musicians

Heifetz ranks among violinists about like Man of War did among race horses.

Measured by the same stick the popular radio artist Rubinoff, of course, rates in the valley far below. But we don't all know that, we who get our information and impressions from the big radio programs we listen to.

It is said that Heifetz was to play one night in the Hol-

BOB COLE AND FAMILY EUROPE BOUND

R. A. (Bob) Cole, who recently disposed of his interest in the Los Angeles wholesale door firm of MacDougall & Cole, is at the present time enroute to Europe accompanied by Mrs. Cole and two sons, Don and Ted.

The Coles left Los Angeles by train February 5 and will embark oh the Italian liner SS Vulcania from New York on Fcbruary 18. After incidental stops at the Azores, Lisbon, Gibraltar, Algiers and Palermo they will disembark at Naples for a month's stay in Italy. Then their itinerary includes stops in Jugoslavia, Hungary, Austria, Switzerland, Germany, Belgium, The Netherlands, France and the British Isles. .IJpon returning to the United States in May or June they will drive home a new car from Detroit, visiting several of the National Parks enroute.

SNOWED IN

Charles B. Cross, of Stockton, salesman for Santa Fe Lumber Co., San Francisco, was snowed in at Rainbow Tavern, near Truckee, February 2, while on a business trip to Reno. He had to wait a couple of days before the road was opened.

lywood Bowl. The genius of the bow saw fit to walk into the bowl. The big cop at the gate stopped him and asked for his ticket. Mildly the great man replied:

"But I am Iileifetz."

Said the cop: "I don't give a damn if you're Rubinoff himself, you've got to have a ticket."

RETURN FROM MEXICO TRIP

Mr. and Mrs. John Schafer returned to Montesano, Wash., from an automobile trip to Mexico City and other Mexican and American points. They were accompanied on the trip by Mr. Schafer's sister, Mrs. Hobi, and Mr. Hobi. Mr. Schafer is superintendent of logging operations for Schafer Bros. Lumber & Shingle Co., Montesano.

MICHIGAN LUMBERMAN VISITS CALIFORNIA

Edward Molesworth, vice-president of the Teachout Sash, Door, and Glass Company, of Detroit, Michigan, has returned home after spending ten days very pleasantly vacationing in Los Angeles and vicinity. He drove out with Mr. David.Teachout who had been in Ohio and Michigan for several weeks on business.

TAKES VACATION IN ARIZONA

Charles Garrison, of the Two Rock Commercial Co., Two Rock, well known California retail lumberman, is spending several weeks in Arizona. He is accompanied by Mrs. Garrison.

English Plant to Begin Operations March 1

WHElI YI|UR

Another addition to the growing list of Celotex plants, Celotex Limited, is nearing completion and will begin operations in March. The logical outgrowth of a large and steadily increasing business in the British Isles and colonies, this plant is being built at a cost of approximately $1,250,000.

Located in Stonebridge Park section of London, at the crossing of the Grand Junction Canal and North Circular Road, the plant is also adjacent to the London, Midland, and Scottish railroad. These facilities provide excellent transportation by water to all parts of the world, and by rail, truck, and water to all portions of the British Isles.

The plant properties provide a large storage area for raw materials, which are unloaded from barges and placed in storage piles in a single operation with a longarm walking crane. The cane fiber will enter the plant at one end, progress through the washing, mixing, Ferox processing, and board forming machines to the drying ovens, and finally to the fabricating and warehouse spaces. Celotex hardboard products follow an equally simple, progressive, manufacturing process, finishing at the warehouse space.

A modern, efficient power plant will provide for the requirements of the mill. The drying ovens will be heated with hot air from a coal fired furnace in the power plant building. Coal will be landed from barges at a point on the bank opposite the power house. At the end of the property nearest the high speed highway is located the administration building.

Bror G. Dahlberg is chairman of the board for the new company, and G. S. Waddington, for some years in charge of the London office of The Celotex Company of Great Britain, Ltd., is managing director.

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Using VELO, his plctform will be ready for a lood his floor or drivewoy ready for trcffic within 24 hours. In building construction, also, forms cqn be stripped in crs little os 24 hours.

VELO is highly plcstic qnd therefore eosy to work or pour. It makes c dense, wcrtertight concrete which sets quickly ond ottoins o finol strength thqt meets the most rigid requirements.

The decler who stocks VELO is recdy to serve ony customer for whom quolity plus speed crre urgentl

Telephone:

L"s \(/ork-The First Fundamental

By Juck Dionne

We heat and read a whole lot nowadays concerning rrThe Science of Salesmanship.tt

Sometimes the writer or speaker gets so fearfully and wonderfully technical, that when we get through reading or listening, we haven't been able to grab hold of a single thing that we can apply to our own acltivity t{re next time we try to sell something.

And the article or talk on selling that doesn't leave the interested party something definite that he can use as a lever or a weapon the next time he goes out to sell is, in the words of d1g ei1eg1-e(1hs BLINK.'

It's a fact that there are a world of folks writing and alking on selling today, that never sold anything themselves, and don't even sell YOU an idea when you read or listen to their stulf.

"Open your mouth and tfie Lord will fill it,'is an old saying. He VILL. But He'll fill it with WND, and there are too many old air-guns running loose around this country now, trying to make a living advising others to do things that they can't do themselves. They are like the proverbial old maids advising on the raising of children.

There IS a science in selling; thatts a fact. But what the average salesman needs to learn first is just the plain list of fundamentals, before he gets scientif,c.

To bcgin with, salesmanship is 50 per cent leg work, and the other 50 per cent headwork. Most selling sharps want you to understand that 99 per cent of selling success lies in the use of a wonderful mixture of psychology and voodooiem when you meet your prospect face to face.

The main rqrson why 90 per cent of all salesmen fail who DO fail, is because they haven't met a sufrcient nut-ber of prospects ttface to face.tt Thatts where the 5O per cent of ttleg worktt comes in. The ttleg work" consists in the art of keeping yourself keyed up, and ('peppedtt up, and going strongr long after your instinctive self has said to your other self at least a dozen gi111ss3-t(gay boy, let's call it a day."

ft's that ttl-et's call it a day" stulf that loses most salesmen their jobs. They get tired, disgusted, weary, or worn too guickly. They call on two, three or maybe a half dozen prospects, and then the wee small voice that says (tletts call it a dayit gets sronger and stronger. At first he knows some mighty good answers to the suggestion, contrariwise. He KNOVS at first, that calling it a day won't do. But the voice gets bigger, and the pro arguments get weaker, and pretty soon he blows the whistle -mentallY-and quits the drive.

Ffe doesntt give the various percentages that go to make up the other 50 per cent, which we call rthead workrtt a chance to function. There are a lot of them. A tactful approach, a pleasing appear. ancer a likable voice, a ready smile, a good hand grip, an instinctive knowing how to handle the various Prospects' etc., are all part and parcel of the head work 50 per cent. But the biggest part of THAT 50 per cent is knowing what you have to sell, believing in it, and being able to speak the English language plainly, directly, and interestingly concerning it.

But if you dontt put over the ttleg worktt 50 per cent, you have simply ruined the other 50.

Urged to Promote Building ot Low-Cost Homes

(Continued from Page 11)

H. W. Stuchell, Eclipse Mill Co., Everett, was re-elected vice-president for Washington, and Geo. T. Gerlinger, Willamette Valley Lumber Co., Portland, vice-president for Oregon. T. V. I arsen, retiring president, declined the nomination for president. Col. W. B. Greeley was re-elected secretary-manager.

The new president will be elected later by the trustees.

The new trustees are: H. A. LaPlante, Lyman, northern district; W. G. Hulbert, Everett district; W. B. Nettleton, Seattle district; L. L. Doud, Tacoma district; C. Stuart Polson, Grays Harbor-Willapa Harbor district; C. H. Kreienbaum, Shelton, Chehalis-Central district; Charles Miller, Lower Columbia district; J. S. Magladry, Willamette district; R. T. Moore, Coos Bay-Marshfield district ; Guy Haynes, Carlton, Oregon, representing small Oregon mills ancl J. C. Carlson of Bryn Mawr, lMash., to represent small mills of Washington. T. V. Larsen retiring president is an honorary trustee.

LOS ANGE,LES VISITOR

A. J. Nolan, The Pacific Lumber Company, San Francisco, spent a ferv days in Los Angeles on business the early part of the month. A. L. (Gus) Hoover and Percy Merithew were his guests at the Santa Anita track, Saturday, February 5, and it is reported that they had a very profitable afternoon, picking most of the winners.

Heads Wholesale Group

The Southern California Wholesale Lumber Association has elected Girth G. Beyer as its president and. chairman for 1938. Mr. Beyer has been Sudden & Christenson,s Southern California manager for many years. Weekly luncheons and meetings are held at the Jonathan Club, Los Angeles.

Retiring President Russell T. Gheen, Southern California manager for the C. D. Johnson Lumber Corporation, was presented with a beautiful solid gold engraved wrist watch by the Association members. "Russ" is very proud of his new watch. Ask to see it.

A. W. Smith, NlacDonald & Harrington, Ltd., was elected vice-president. Clint Laughlin is Association manager.

MILL TO REOPEN AT ROCKPORT

The Redwood mill at Rockport, Calif., formerly operated by the Finkbine Lumber Company, will be reopened in March by the Rockport Lumber Company, according to a recent announcement.

The mill, which is all-electric, has a capacity of 100,000 feet per day.

John Ross, Jr., former manager of the Goodyear Redwood Company, Elk, Calif., is manager. Ralph NI. Rounds is president of the company.

A planing mill and dry kilns will be cnostructed at Rockport, and the finished lumber will be trucked to Fort Bragg for shipment by rail and water. Dry sheds and a crane will be constructed at Fort Bragg.

Uinfu, P,,rn(lts

IGHT NOIF is the ideal time to kick up your sales and profits by suggesting to customers the many inside jobs that Celotex does so well.

Now, if ever, the idea of getting attic insulation and an extra bedroom at the same time will be a welcome suggestion. And with plenty of skilled help eager for work, it's the perfect time to modernize kitchen or bathroom with Celorex Hardboard Tile, or replace dingy plaster with Celotex Insulating Interior Finish. I

\7ith Celotex, protected against termites and dry rot by the exclusive, patented Ferox process, you can guarantee best results on these inside jobs at attractively low costs-and pocket a nice extra profit by doing it.

The R. J. M. Co. Announces Remoyal to Ne* Quarters

Company Shows Rapid Growth Since Organization

Announcement was made this week by William L. Rawn, president of The R. J. NI. Company of the completion of their new office and warehouse located at 238-248 South Mission Road, Los Angeles, California, and the removal of their business to the new location.

The new structure is of single story reinforced concrete construction with Summerbell Truss Roof and raised concrete floor. The building is 300 feet by 125 leet and fronts on three streets; namely South Mission Road, East Third Street, and Anderson Street. Large double truck loading pits have been provided which will enable a number of trucks to load or unload at the same time. The building

opened its doors for business April 1st of that year. The company has made rapid strides in serving lumber dealers and building material dealers with a large list of standard building commodities. They formerly had quarters on East Eighth Street near the corner of Santa Fe Avenue, but in a short time outgrew their original qirarters. In the new structure all of the company's stock merchandise can be concentrated in one spot and under one roof.

Specializes in Jobbing Business to Dealers

The R. J. M. Company specializes in strictly a jobbing business to dealers. Its present lines consist of nails, steel

is located on Union Pacific private spur with a number of car nnloading doors direct into the warehouse thus enabling the efficient and economical receipt and shipment of merchandise at the lowest possible cost.

"While formerly located on East Eighth Street we had ample opportunity to carefully study traffic conditions as well as the rapid delivery of merchandise to and from our warehouse, therefore, in the design of our new structure every consideration lvas given to the economical storage of merchandise and the quick dispatch of all orders," Mr. Rawn stated.

"Those of our customers who have already picked up merchandise at our new warehouse have commented on the ease and rapidity with which they have been served. This commendation from our friends justifies in ottr minds the many hours of planning that went into this new structure."

The R. J. M. Company was organized early in 1935 and

rvire products, corrugated iron, builders' hardware, roll roofing, composition shingles, wall boards, insulation boards, steel fencing, wire netting and many other items which are handled by thc lumber dealers in increasing quantities. Among other items the company distributes a full line of builders' hardware manufactured by the National Manufacturing Company, Sterling, Illinois, and have just recently been appointed by the Wood Conversion Company of St. Paul, Minnesota, as distributor for Nu-Wood Insulation Board, Tile and Plank, and Balsam Wool Blanket Insulation. The compan)"s offices are completely decorated lvith Nu Wood Variegated Colored Tile and Plank in a most attractive manner and it is the desire of the staff that all their friends may have the opportunity of visiting them in their new quarters.

It is expected that the cornpany will hold an "open house" for their many friends in the near future after they have had an opportunity of becoming completely settled.

The R. I. M. Compcny's new Los Angeles pltrnt.

Knotty Pine Used at Grand Canyon Resort

In a setting so beautiful and awe-inspiring that it ranks as one of the world's wonders and has attracted travelers from far and near, there stands an interesting group of tourist buildings-the Bright Angel Lodge and Cabins on the south rim of the Grand Canyon of Arizona.

This picturesque little village came into being under the guidance of Miss M. E. J. Colter, architect and designer for Fred Harvey, as a project of the Santa Fe Railroad and the Fred Harvey System to provide additional accommodations for visitors to Grand Canyon and to supplant the facilities of the famous El Tovar Hotel, built in 19O2.

Perched on the very rim of the Canyon, these rambling, one-story structures of logs, lumber, stone and adobe seem to nestle into their natu.ral surroundings and appear as an integral part of it. The main lodge is of log cabin construction with exposed beams, huge stone fireplaces and "picture windows." From the windows and the grounds the visitor is afforded a matchless view of the shepr rock walls and colorful ruggedness of Grand Canyon to the north rim some thirteen miles away. Around the main lodge are guest lodges and bungalow cabins. Their interiors reflect the informality and charm of the Southwest. It is here that Ponderosa Pine has been used so effectively. Knotty pine boards line the halls and many of the rooms. Their beauty, ' accentuated by pleasing finishing treatments, executed in the architectural style of the Southwest, goes far in making these structures truly distinctive.

The knotty pine in the halls is of honey color; in the rooms the woodwork is of a grayish weathered tone. One feature which stands out quite prominently is the color of the doors to the rooms.

Another interesting detail is the knotty pine furniture with which some of the rooms are furnished. The colorful homespun draperies, ornamental light fixtures and the pine-paneled walls give the rooms a rustic simplicity with modern convenience. The friendliness of the quarters adds much to a traveler's enjoyment of his stop-over at the Grand Canyon.

ON SICK LIST

C. B. McElroy, comptroller for the E. K. Wood Lumber Co., is confi4ed to the California Hospital, Los Angeles, following an operation for appendicitis on Tuesday, February 8. He is reported to be making good progress.

Brand Certifi,ed CALIFORNIA BDIIWOOID SHTNGLDS

A complete stock of air-seasoned or kilndried shingles ready for imrrrediate delivery.

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Hardwoods Panels Veneers

We invite lumber dealers to take cdvcrntcAe ol our well crssorted stocks ol

THE LIGHT TOUCH

A man learning to fly invariably holds the "stick" too tightly. He may even "freeze" onto the controls and cause a crash. He is tense, nervous, fearful. The instructor's task is to teach the student the "light touch"-the light, relaxed, confident touch that marks the master airman.

Many business crashes have been caused by men who tried too hard-who "froze" onto the "sticks" of their business planes. A man who is personally acquainted with many of America's most successful executives says that practically all of them are "easy going" fellows. They do not fret and worry and fear. They have applied the "light touch" to their jobs. They do their tasks with quiet faith.

It is when we try too hard to hit a golf ball that we top it. It is when we try too hard to make a strike that we have our worst hits in bowling. When we forget ourselves, take our time and relax, we get the best results.

The worried, hurried anxious man makes the most mistakes. He has less to show for his efforts in sport or business. Mastering the art of the "light touch" is one of the big secrets of achievement and happiness.-The Silver Lining.

Babies haven't any hair; Old men's heads are just as bareBetween the cradle and the grave Lies a haircut and a shave.

-Samuel Hoffenstein.

Those who dream by day are cognizant of many things which escape those who dream only by night.

-Edgar Allen Poe.

PRECAUTION !

"Rastus, how come you pack dat air razah to dis heah dance ?"

"Niggah, doan't you read yo-se'f, as how dis heah dance am to be a cut-in dance?"

A DISTINCTION

"Am I good enough for you?" sighed the swain. "No," said the girl candidlY, "you're not; but you're too good for any other girl."

THE HYMN OF HATE

By Joseph Dana Miller

And this f hate-not men, nor fag, nor race, But only war with its wild, grinnnig face. God strike it till its eyes be blind as night, And all its members tremble with affright ! Oh, let it hear in its death agony

The wail of mothers for their best-loved ones, And on its head

Descend the venomed curses of its sons

Who followed her, delude4 where its guns Had dyed the daisies red.

All these f hate-war and its panoply, The lie that hides its ghastly mockery, That makes its glories out of women's tears, The toil of peasants through the burdened years, The legacy of long disease that preys On bone and body in the after-days.

God's curses pour, Until it shrivel with its votaries

And die away in its own fiery seas, That nevermore fts dreadful call of murder may be heard; A thing accursed in every deed and word From blood-drenched shore to shore !

UNJUSTLY ACCUSED

In moonshine districts, where the whiskey looks like water and is drunk like water, strange ideals prevail as to what intoxication really is. fn a village one Sunday afterno,on a man lay in the broiling sun, in the middle of the road, with an empty bottle by his side.

"He's drunk; lock him up," the sheriff said. But a woman interposed hastily.

"No, he ain't drunk," she said, "f jest seen his fingers move.tt

The place where optimism most flourishes is in the lunatic asylum.-Havelock Ellis.

You can never convince a woman she's growing fat until she gets stuck in the bath tub. Shadow owes its birth to light.-Gay.

Lumber Industry's Laboratory Community

Illustrcting the Lumber Industry's "Lcborcrtory Community" which is being built in Wcshington by the Nctionql Lumber Mqnulacturers Associcrtion "to Prove thcrt the Bocd io Genuine Low Coel Housing Should Be Lined with Smcll Wood Homeg."

This will be the "first dEmonstration" ol low-cogt houses, which it is expecled will be re-enqcted in thousands oI communities this spring qnd summer through the cooperction ol locql retcil lumber decrlerg. The Ncrtioncl Lumber Mqnulccturerg Asaociqtion cnd the Nctioaql Retcil Lumber Declers Associqtion cre coopercrling ilr thir Nctioncl Smtrll Homes Demonstrqtion to stinulcle ihe building cnd ownerahip oI homes costing legs thcn $5000. The eight designs shown rcnge in construction cost lrom $1750 to $3400.

California Will be Barom eter ol Housing Act

Washington, Feb. 1O--Federal housing administrator Steward McDonald said today that telephone reports from all sections of the country indicated "a general revival of home building and modernization" Llnder the administration's new housing program.

Reports from representatives in Los Angeles, New York, Chicago, Cleveland and points in Indiana, New York and Texas, Mr. McDonald said, show that the program is "meeting with very wide enthusiasm from lenders, builders and real estate developers."

"I feel that by spring the effects of the act will be clearly noticed. The response exceeds our expectations," N{r. McDonald said.

Ileports from the West Coast are optimistic, the administrator said, adding that Los Angeles is the country's best "barometer" at this time of the year because r,veather permits building to begin at once.

Woodwork is one sure plqce where o lumber deoler con seII beouty ond good construction! For Mr. ond Mrs. Americo cre proving, yeG ofter yecrr, thot they don't hqve to be sold well-designed quolity woodwork! Owners cEe quick to see thcrt correctly designed woodwork will keep homes in style orrd protect their volue.

Curtis, with 72 years of woodworking experience, retained Dwight Jomes Bcum. fqmous qrchitect-designer, to develop these 1938 Woodwork Styles. There cue new designs in entro.ces, montels, stoirs, cobinets cnd trim. Use this coupon to get complete informotion.

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What's Wrong With Us?

By Chris Secretary-Manag er, Arizo n a Supply Associotion, Inc.

The laws of nature never change, and that old adage "as you sow, so shall you reap" still holds true. The North Star has and still does guide the ships at sea.

But there are far too many among us who hope to reap, and attempt to gather, who have not sown; who fail to set their course by the land marks that cannot lead you wrong:.

There are far too many of the butterfly type-and too few who take lessons from the bee that industriously gathers nectar from the blossoms of the fields.

Too many cream-puffs, not enough corn pones.

Too many who expect to be carried through life on flowery beds of ease, unwilling to take another hitch at the belt buckle and fight it out.

Too many driving automobiles who should be riding bicycles.

Too few who can still walk a mile.

Too many who shirk, and fail to give to their job all the energy, strength and thought it requires, and are unwilling to give it all they've got; who put out as little as they can, applying their minds listlessly and ineffectively with thoughts only on the present, and never look towards the :future-wages, salaries and profits uppermost; accomplishments, out-put, efficiency-secondary, if thought of at all.

Too many who attribute the fact that they are down and out to ill luck, tough breaks, and call the man lucky who keeps going forward.

Too many who spend their time bemoaning their luckbeing sorry for themselves, when they should be taking stock-finding out what they lack that the other man has, or just doing some real "honest-to-God" thinking.

The Lord knows there's a great surplus who continually

Sudden e,

Totten

Retail Lumber and Builders' seek, and too frequently are successful, a soft berth at the public trough. Efficieucy on these jobs is of little consequence. Political pull is the only requirement. Their pay is more or less a reward for the way they vote, with little relation to their meager duties, and when they and their hench-men are let out by the voters, they are practically useless to private industry. Hence, they and their gang spend their time living on short rations-clamoring to get back in.

There is no private business on earth that could be run so loose, lavish and reckless as our own Governmental and Public Offices and survive. The influence of this condition over a vast number of our citizens is one of the main contributing causes to their general delinquency ancl pauperization.

What's wrong? There is a Helluva lot wrong, and principally it is in our way of thinking-if and when we ever awake to the fact that the world owes us nothing, and if we expect to collect, we must first deliver; and that there still is and will be room and a place for many of those who are ready; willing and capable to get into the collar, and play an honest definite part in the Scheme of Things.

If and when we are willing to make sacrifices today for the things we wish tomorrow, denying ourselves of a few of the comforts and pleasures that we know we cannot afford-discontinue to mortgage our salary, our lives and happiness for the things we know we can do without.

We can then begin to live. Many of our wrong's are within and most of our hardships and troubles are self made. If you are generally Right, eventually your meanest conipetitor will come to respect you. When he does, many of your troubles fade and you no longer drink of the waters of bitterness.

Beautiful Books That Advertise \(/ood

The most beautiful book advertising wood that ever came to our editorial desk, has just arrived. It is Weyerhaeuser's new book on "Wood Panels" for rooms of enduring beauty. It is one of four new advertising books just off the Weyerhaeuser presses. The other three are of great interest. But this one is of such unusual and enduring beauty as to merit the applause of any lover of beautiful wood. It contains twelve exact reproductions in color of marvelous wooden paneled walls, all of different woods' The printing is done on the heaviest of enameled paper and the reproductions are perfect. The first is the Rutledge pattern of Idaho knotty White Pine. The second is Western Red Cedar, vertical grain, Boise pattern. Then comes Western Red Cedar, flat grain, with Everett panel strips; then Idaho White Pine done in a special grey tint; then Ponderosa Pine with fancy panel strips; then Douglas Fir panels with Snoqualamie panel strips; then knotty Idaho White Pine panels without panel strips; then Western Red Cedar without panel strips; then another 'Western Red Cedar with a difierent tint and different panel strips; then Ponderosa Pine, knotty, without panel strips; then Douglas Fir with panel strips and done in a dark stain; and finally Douglas

APOLOGY

Dear Mr. Lumberman:

Our letter to you in The California Lumber Merchant of January fifteenth urged you to sell Knotty Hardwoods for panel walls and stated consumer interest in Knotty Pine would eventually lag' This letter was written by a new copywriter and was not referred to the heads of the firm for approval. We now wish to correct this reference to Knotty Pine'

E. J. Stanton & Son has promoted the sale of Ponderosa and Sugar Pine for nigh on fifty years. During all these years these good Pine woods have been a vital factor in the growth of our business. We hope to grow with them for the next fifty years, and we conhdently intend to increase our volume in Knotty Pine Commons during the year nineteen thirty-eight.

Furthermore, E. J. Stanton & Son is interested in the marketing of every kind of merchantable lumber. We will not further one wood at the expense of another. We much regret this statement came out over our name and we will be very grateful if you will remember that Stanton stands for the best interest of all woods.

Sincerely,

E. J. STANTON & SON Wholesale Lumber

Fir flat grain and no panel strips. Each of these is a full page picture, glossy and beautiful. No such perfect colored pictures of commercial wood were ever printed for advertising purposes before. And the book has a handsome heavy cover that looks like leather, but is still paper.

The other three books are "The New Way To Build On The Farm;" "Installment Selling;" and "Weyerhaeuser 4-Square Lumber For Modern Buildings." Like all Weyerhaeuser literature, they are wonderfully done, and beautifully printed. The last tells a printed and picture story of 4-Square lumber, every piece of which looks like it had been carefully made by hand and stamped by an expert printer. Smooth ends, square edges, straight lumber, either in bulk or packages, is exploited in this book. The farm book too, is very practical, and filled with advice for the rural lumber dealer. The book on installment selling is not just an essay on the subject. It is a complete text book, the contention of the Weyerhaeuser experts being that it opens up a vast new market for the lumber dealer, and the book tells how and why, with plenty of illustrations and beautiful printing.

Thcrets a good rcason wHv

S}IIDER RED (EDAR SHINGLES Make profitable Sa/es

Good roola, turd therelore good shingles qr€ cn inrportcnt pcrt oI building. Not only ce c protection ton qll kin& ol wecther, bui qs c protection ton rotting cnd genercrl wear. A good rool lcid ol Snider Bed Cedcr gbinglea properly lcid is good lor Iofi yecrs. To sell high quali- ty productr insiillr respect in your conmunity-c vcluqble csrot to ony business. Sbe:s, ioo, in :elling quclity roolr the becuty ol Snider shingles.+uch a rool trdds to the vclue ol cny buildiag. All sizes cnd grrcderNu'Cut Shckes

S]IIDER SALES CO.

Alvin N. Lolgren Willred T. Coopcr 2l0l Cal. St. 7I{ W. Olympic Elvd. Fillmorc 6176 PR. l88t! Sqn Frcnci.co, Csl. Lor lagcler, Cct,

Construction Industry Launches Nationwide Low-Cost Housing Program

Washington, Jan. 31.-The vast and far-flung resources of the construction industry, with its billions of dollars of invested wealth, have been placed squarely behind the forces of Government in a nation-wide drive to build hundreds of thousands of low-cost homes to sell at not more than $5,000 each. This, it was announced today at the offices of the National Lumber Manufacturers 'Association in Washington, is the goal of the National Small Homes Demonstration, the name given to this industry alliance under which over thirty-five leading groups in the building material, home equipment, and home furnishing field are mobilizing their efforts to produce the ultimate in economy, efficiency and attractiveness of low-cost house design.

In a movement of mass proportions this group will build in every important ,community in the United States this spring and summer thousands of demonstration low-cost houses ranging in construction costs from $1500 to $4000, none to sell anywhere over $5,000. For the first time in the history of the construction industry, the home equipment group-plumbing, heating, electrification-the home furnishing manufacturers, and all building material industries are centering and coordinating their efforts to proyide "more house for the dollar"-homes in a variety of designs which may be bought by anyone earning a reasonably dependable income as low as $1,00O a year.

FHA Created OpPortunity

The program, now underway, will have the active cooperation of the Federal Housing Administration, and all houses constructed will be eligible for financing under the FHA system of insured mortgages. New impetus has been given to the movement in anticipation oi the passage of the amended Housing Bill, which reaching down to help the lower income groups will permit the purchase of a home under $6,000 with a down payment as low as 10 per cent, and the remainder over a twenty-five year period. The present law requires a down payment of 2O per cent and the balance over a twenty year period.

Last year, the National Small Homes Demonstration, then largely the single-handed activity of the lumber industry, built 3108 of these demonstra{ion houses in lN4 communities to sell as low as $1150 in some localities, but in no instance more than $5,000. Three typical designsthe work of the Federal Housing Administration-were used in this national demonstration to show that well constructed homes could be built anywhere in the United States at less than $500O each. Of this program, Secretary of Commerce Roper, singling it out for national recognition as the major trade association accomplishment of the year, said: "The fundamental objective was to cooperate in the creation of a happier and more normal American home life. The program included many phases, such

as new merchandising methods pertaining to the building, furnishing and selling of homes, new and improved financing methods and other factors beneficial to the public. It has opened opportunities for home owhership and enhanced the pleasure and stability of American life."

This year the program has been broadened to include the cooperation of all groups in the building field, and will offer a wider varietl' of typical designs. Plans for the building in Washington of an ace squadron of eight of these houses have been completed and construction will begin within a week.

Lumber Retailers, Builders and Contractors Participate

The movement goes forward with the active participation of many thousands of lumber retailers, builders and contractors who will sponsor the construction and showing of similar demonstration homes in their communities. The program now is being presented at conventions throughout the country to over 20,000 lumber retailers, who again will act as the spearhead in this movement. Officials of the Small Homes Demonstration predict that the building of hundreds of thousands of small homes will follow in the wake of these local demonstrations.

In stepping-stone formation the range of designs for these houses begins with a minimum one-story, basementless small house, with an extra large living room, one bedroom, kitchen and bath at a construction cost well under $2,000, and goes on up to a six-room house with garage, costing between $2800 and $3400. All designs are approved by the Federal Housing Administration, and if situated on a suitable building site, will be eligible for FHA financing.

The first intimation that such a large scale building program was projected was had recently when Dr. Wilson Compton, secretary and manager of the National Lumber Manufacturers Association, testifying before the Byrnes Senate Committee on lJnemployment, urged the prompt passage of the Housing Bill, but "without the 'prevailing wage' amendment." Dr. Compton says: "'We are continuing the National Small Homes Demonstration Program, seeking to encourage wider industry and public participation and to reach still farther down into the ranges of even lower costs and lower prices. We are now working toward comfortable well-built modern housing which may be bought and paid for in the South at $12 a month; on the Pacific Coast at $15, and in the North at $18 to g20. This with the earnest cooperation of builders, dealers and material and equipment industries, we believe can be done. The National Small Homes Demonstration is a further pooling of wits and wisdom, further coordination of effort, and a sharper concentration of interest of building industries and builders on this single problem of the Small

Home.

Housing

Congress can help by promptly passing the Advisory

Committee Formed

The Advisory Committee of the National Small Homes Demonstration, which for the first time brings into focus all dimensions of the small home building industry, includes: Marshall Adams, managing director, Producer's Council; P. A. Andrews, vice-president, Johns-Manville Corporation; C. W. Bahr, plesident, California Redwood Association; J. D. Battle, Executive Secretary, National Coal Association; C. W. Berghorn, managing director, Association of Gas Appliances and Equipment Manufacturers; Marc G. Bluth, secretary, Stoker Manufacturers Association; A. D. Byler, vice-president, Edison General Electric Appliance Corp.; Bertram B. Caddle, secretary, Copper & Brass Research Assn.; Don Campbell, president, National Retail Lumber Dealers Assn.; W. L. Carver, secretary, Wall Paper Institute; Wilson Compton, secretary and manager, National Lumber Manufacturers Association; Russell G. Creviston, sales promotion manager, Crane Company; E. W. Daniels, vice-president, Harbor Plywood Corporation; W. J. Donald, managing director, National Electrical Mfrs. Ass'n.; F. Stuart Fitzpatrick, U. S. Chamber of Commerce; W. L. Fuller, special representative, U. S. Gypsum Co.; Parrish Fuller, secretary-treasurer, Hillyer-Deutsch-Edwards; A. P. Haake, managing director, National Ass'n. of Furniture Mfrs.; S. O. Hall, secretary, National Door Mfrs. Ass'n.; Lyle C. Harvey, vice-president, Bryant Heater Co.; A. R. Herske, vice-president, American Radiator Standard Sanitary; C. L. Isted, general manager, Shevlin-Hixon Co.; Herbert V. Kohler, executive vice-president, The Kohler Co.; J. J. Matson, General Electric Company; W. T. Neal, president, T. R. Miller Mill Company; Herbert U. Nelson, executive secretary, National Ass'n. of Real Estate Boards; Allison F. H. Scott, assistant to president, Anthracite Industries, fnc.; Wilbur Stra<lley, vice-president, National Ass'n. of Ice Industries; Walter G. Stromquist, eastern sales manager, I\{asonite Corporation; L N. Tate, vice-president, Weyerhaeuser Sales Company; Corydon Wagner, vicepresident, St. Paul & Tacoma Lbr. Co.; L. Rohe Walter. advertising manager, Flintkote Co.; W. W. Woodbridge, manager, Red Cedar Shingle Bureau; F. E. Wormser, executive secretary, Lead Industries Association.

BACK FROM NORTHWEST

Frank Paramino, Paramino Lumber Co., San Francisco, returned February 7 from a business trip to the Northwest. where he called on the firm's rnill connections and spent some time at the company's Tacoma office.

PLYWOOD VENEERS WALLBOARD

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955#7 SOrIrE ALAMBDA STREET

Ten of The

Years Ago Today

From the tiles California Lumbet Merchant, February 15, 1928

The San Diego Hoo-Hoo conducted its first,annual tree planting on a burnt over area at Lake Morena on Sunday, February 12. The seedlings were secured from the state experimental nursery at Devil's Canyon, near San Bernardino. About 4O lumbermen, together with their families and friends, were present. Following the tree planting about l0O sat down for luncheon.

Ted Higginr, J. E. Higgins Lumber Co., was chairman of the day, which was Hardwood Day, at the regular luncheon meeting of the San Francisco Hoo-Hoo Club, held at the Palace Hotel, Janaary 26. M. A. Harris and C. H. White were the speakers.

W. Buckner, "OverMoney of Plywood," Davis Lumber Co., warehouse.

Palisades Lumber & at Corona del Mar.

at Davis, is constructing a new Supply Co. opened a new yard

Schumacher Wall Board Corporation is making a new addition, 600 feet long, to its Los Angeles plant. The main feature of its new operations is that no handling is required from the time ,i'nanufacturing starts until tlre wallboard comes through the finished product.

Central Lumber Company of Stockton has completed its new and modern plant, covering one entire city block. The new sheds are commodious and up-to-date, and the new warehouse and mill are located conveniently to the offices and sheds so that everything can be reached with a minimum of time.

San Diego Hoo-Hoo staged a successful concatenation the evening of. January 8. 15 kittens were initiated. 85 were present for dinner at the Golden Lion Tavern with Frank Park as master of ceremonies.

' Fr.rno Hoo-Hoo Club will be the guests of the San Joaquin L.umbermen's Club at a dinner dance in the ballroom of the Hotel Californian, Saturday evening, February 18.

An interesting article by Chas. looking Opportunities for Making appears in this issue.

Woodland Lumber Company has recently completed new warehouse at its yard at Woodland.

A group of California retail lumber and building material dealers were recent guests of the Celotex Company on a trip to its manufacturing operations in the South. They also spent several days in New York and visited the company's offices in Chicago.

Fred Roth, San Francisco, Bojum on the Hoo-Hoo Supreme Nine, attended a meeting of the Supreme Nine at Kansas City, Mo., on January 25.

The issue carries a lumber career sketch of Tack Los Angeles wholesale lumberman. Rea,

A large crowd recently gathered around White Brothers' plant at San Francsico, watching stevedores piling hardwood. One man would stand at the bottom of the pile and with one hand toss up large planks to another man who would catch them with one hand and drop them on the top of the pile. Investigation proved, however, that the men were handling Balsa, the extremely light weight South American wood. This wood only weighs about a quarter of a pound to the board foot. Two photographs, showing three young ladies of the company's office staff, holding good-sized planks, demonstrates the lightness of Balsa.

SPECIES

L'AST CALrt, FOR

cIACK DIONNE'S BOOK OF FAVORITE STORIES IN DIAIJECT

A IJIMITED NUMBER OF THIS POPUIJAR BOOK REMAIN UNSOITD. THE PRICE IS $1.00

DETTVENED AIITWHERE IN TTIE T'MTED STATES POSTPAID

Thls ls the same Edltlon of orlglnal storles whleh mld for S2.OO. It ls flnlshed wlth heavy Cover done In Blue and Gold. A handcome Glft.

SEIID YOUR TRIEIIDS '{.OTSA" FUII

FIR-REDll|'OOD

Reprerenting in Southern Calilornia r The Pcciftc Lumber Conpcny-Wendting-Nathan Co.

A. L.63GUS'' HOOVER

'oo ti:lt,*i[: ^'" "the Personal Seraice

EDWIN I. GARLAND

Edwin Ira (Ed) Garland passed away in Oakland on lanuary 29.

Mr. Garland was born in Wisconsin 68 years ago. After coming to the Pacific Coast he was sales manager for a number of years for the Silver Falls Timber Company, Silverton, Ore. He later was sales manager of the rail department of the Chas. R. McCormick Lumber Company, San Francisco, for several years, and for some time before his passing was associated with the Johnson Macomber Lumber Company, Oakland. He is survived by his widotv.

Funeral services were held in Oakland on Tuesday. February 1.

The pallbearers were Walter C. Ball, John M. Hencken, Fred Brose, J. M. Montgomery, Frank W. Trower and J. P.C.Upshur.

fuIan"

,3',"1i',t

WALLACE H. BUFORD

Wallace Hall Buford, superintendent of the American Hardwood Co., at Los Angeles, passed away at the Alhambra Hospital, Friday morning, January 28, following a short illness. He was 57 years of age.

Ifr. Buford was born in Oxford, Mississippi. lfe rn'as connected with the sawmill business in the South for many years, afterwards going to Chicago, where he was with the International Harvester Co., in charge of their lumber department. lfe came to Los Angeles in 1922, becoming associated with the hardu,'ood business, and for the past several years was rvith the American Hardwood Co.

He is survived by his wife, Mrs. Emma Buford, and a son, Gilbert Buford, salesman with the American Hardwood Co.

Funeral services were held Monday afternoon, January 31, at the Little Church of the Flowers, Forest Lawn Memorial Park. Glendale.

LOS ANGELES COUNTY BUILDING SHOWS INCREASE

Valuation of new construction in unincorporated territory of Los Angeles county during January totaled $1,m]87 as against $1,105,281 for the corresponding month in 1937, according to the building permit report made public at the office of William J. Fox, head of the county building department.

A total ol lO67 permits were issued in Tanary. Of this numbei 325 were for one-story dwellings and seventeen for two-story structures.

Permits rvere issued for three new school buildings, trvo theaters, four factory buildings, twentythree commercial buildings, two churches and five apartment-houses.

RESIDENTIAL CONSTRUCTION INCREASE SLIGHT IN 1937

Washington, Feb. S.-The Federal Home Loan Bank board said today residential construction increased slightly in 1937, compared to the previous year. Reports to it, the board said, showed 168,033 family drvelling units costing $f6i9,173,50O were authorized in 1937 and 160,589 costing $6&,845,800 in 1936.

TAHOE FOREST PURCHASE VOTED

Washington, Feb. 2.-The House today passed a bill authorizing a $325,000 appropriation to purchase lands on the east side of Lake Tahoe for addition to Tahoe National Forest in Nevada. The measure now goes to the White House.

The Agricultural Department reported that although the bill will authorize purchase of approximately 100,000 acres, probably only 6O,000 acres can be acquired.

Built for load sizes ranging from 36'x36" to 66"x84" any length of load. Also special typcs for special necds,

Ne* 1938 Window Display

BACK ON JOB

C. H. (Harry) Terrell, Sacramento Valley representative of Hill & Morton., Inc., Oakland, is active again after being ofi work for six weeks on account of illness.

TRADB.MARKED . SELECTED . FIRM TEXTURBD

VISIT SOUTHERN CALIFORNIA

Henry Laws of the Henry Laws Co., Santa Rosa, and Mrs. Laws have returned from a trip to Southern California.

NEW WINDOW DISPLAY No. 4l-Made in brillicnt colors to promote sales ol point, lumber, hcrdrrcre, building mqteriqls cnd gee& in 1938. Size 37Vz in. high by 45Yz in. wide. Sold on c cooperctive price bcsis by the Nctioncrl Clecn Up cnd P<rint Up Ccmpcrign Bure<ru, 2201 New York Avenue N. W., Wcrshington, D. C., which will send cn illustrcted price liet in colors upon regueat.

Ne* Typ" of \(/eather Proof Plywood Sidins

Hoquiam, Wash., Jan. 3O: The invention and perfection of a new type of weather proof plywood siding called "Ifarborside"-which will revolutionize the appearance of the exterior of homes, reduce building cost and increase employment in the fabricating and remodeling field-was announced here today by the Harbor Plywood Corporation, the nation's largest manufacturer of plywood. Lumbermen of the Pacific Northwest acclaim this new siding as another large outlet for the timber of this region.

The new siding is made from an exclusive weather-proof plywood known as "Super Harbord" which is hot pressed by an original method with a cresol-formaldehyde synthetic resin binder, which is insoluble in water.

"The development of Harborside marks the biggest step in exterior siding since the use of the rough hand-shaped boards used for lap siding in the old Colonial days," stated E. W. Daniels, vice-president and sales, manager of the Harbor Plywood Corporation. "This is the first successful adaption of plywood as a siding, bringing to side wail materials the inherent strength and non-splitting qualities available only in laminated wood products.

"Architects who have had a preview of Harborside," continued Mr. Danieli, "are enthusiastic over the apparently unlimited new treatments which are open to the craftsman with it. It places at their disposal an entirely new medium for the creation of permanently beautiful exteriors either in the conventional style or as expressed in modern trends. Harborside is being manufactured with both Redwood and fir facing, in four and eight-foot lengths, and with exposures ol 127/2,15, 18 and 23 inches.

"Harborside has been designed to meet the urgent need for a building material that would reduce building and maintenance costs," Mr. Daniels says. "Economies of application are accomplished through the wide surface covered plus a distinct saving in nails and nailing time, as evidenced by the fact that where a four-inch siding requires 3116 nails, the lZt/z inch Harborside only requires 8O3, and the 23-inch Harborside only 473 nails-to a thousand square feet.

"The large units can be applied rapidly. Contractors and builders see in Harborside a new channel for labor in that the ,craftsman is enabled to devote his talents to customizing the refined features of designs, made possible by Harborside."

One of the distinct features of Harborside is that it provides a real barrier to moisture. This is provided by the patented binder which absolutely prevents the passage of moisture from exterior to interior. and vice versa. This is of particular importance in painting, as painters can immediately follow carpenters, and ordinary paint disintegration due to undersurface moisture is completely eliminated.

Less frequent painting plus the prevention of paint blisters caused by internal moisture is definitely assured by the use of this material.

Harborside lends itself admirably to remodeling, as well as new construction, and many interesting treatments are permissible. Double-rabbeted lap-joints prevent the passage of moisture, and it can be laid r,r'ith an absolutely smooth surface or overlapping with many different efiects available through the application of special "Harmoulds" of the same material, as well as the conventional type of moulds.

The binder by which the plies are fused is toxic to termites, all insects and rodents. The cross-banded construction of Harborside prohibits shrinkage, swelling or splitting.

IN MEXICO CITY

Russell B. Stevens. of the A. F. Stevens Lumber Co.. Healdsburg, and Mrs. Stevens sailed on the Pennsylvania from San Francisco, January 31, to visit friends in Mexico City. They traveled by train to Mexico City from Acapulco, and expected to be back in about three weeks. "Russ" is an expert camera man and has promised his lumbermen friends in the Redwood Empire that he will bring some interesting pictures taken on the trip.

Just Wonderin'

I Wonder when I think of one Who led the way through bitter years, But never lost amid the gloom, The light of stars that shine through I pray that we may find each day, In quiet lane or busy mart, His faith to light the onward way, His courage in each patriot's heart.

I Wonder at the sublime courage of Abraham Lincoln, his wisdom, tolerance, integrity of purpose and his indomitable will to do. I Wonder at the veneration and love which he bestowed upon this, his native land, as expressed in his inaugural address-words which like their author, belong now to the ages,-words which are as applicable to our own days of strife and disaffection, as they were to the stormy days of secession which preceded the civil war.

"In your hands, my dissatisfied fellow countrymen, and not in mine, is the momentous issue of civil war. The government will not assail you. You can have no conflict without being yourselves the aggressors. You have no oath registered in heaven to destroy the government, while I shall have the most solemn one to preserve, protect, and defend it. I am loath to close. We are not enemies, but friends. We rnust not be enemies. Though passion may have strained, it must not break our bonds of affection. The mystic chords of memory, stretching from every battle field and patriot's g'rave, to every living heart and hearth stone all over this broad land, will yet swell the chorus of the lJnion, when again touched, as surely they will be, by the better angels of our natures."

I Wonder at the stability and simplicity of character which enabled Abraham Lincoln to at all times keep the common touch, to preserve his saving grace of humor, and to bring the easement of his gifts of wit and repartee to many a tense and gloomy moment. For'his great qualities of heart and soul we admire and venerate his name, but his homely virtues win our love and will make him near and dear to all succeeding generations.

Uncle Silas says: "I read the life of Lincoln to my Communist friend the other day, and he melted down like a tallow candle and confessed that it was the strongest argument for democracy and democratic institutions he had ever heard."

-A. Merriam Conner.

CALLING ON RETAIL TRADE

Jack Ivey, field representative for the Red Cedar Shingle Bureau, Seattle, Wash., is in Southern California, calling on the retail lumber trade. He is showing the Bureau's sound pictures, "The Home of the Wooden Soldier" and "Here's How" to retail lumber groups.

VACATIONED IN SOUTHLAND

W. W. \Mooster, well known Spokane, Wash., wholesale lumberman, was vacationing in Los Angeles the latter part of January.

SAMPSON

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New booklet, giving helpful suggestions on use of Philippine Mahogany in residential, commercial and institutionel buildings, evailable to architects. Write Philippine Mahogeny Manufacturers' Import Association, Inc., lll W. 7th St., Los Angeles, Cel.

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CIJASSTFIED ADVERTISING

Rate---$z,5o Per Column Inch. Minimum Ad One-Half Inch.

FOR LEASE

Warehouse suitable for lumber storage or building material business. 8Ox135 feet, with 2O-foot head clearance, Santa Fe Railway trackage, equipped with office space and 15-ton unloading electric hoist. Will lease for five years. Roy E. Harrington, 1109 Main Street, Venice, Calif. Phone Santa Monica 64993.

EXPERIENCED LUMBERMAN

Young, married, thoroughly capable and aggressive lumberman desires connection with manufacturer, wholesaler or retail line yard concern. Experience includes West Coast and California sawmill, eight years manufacturer's representative in East, and five years retail selling, buying and office experience. Address Box C-701, California Lumber Merchant.

WANTS POSITION

Lumberman experienced in lumber, hardware and building material business open for a position. Southern California experience. Willing worker. Good references. Address Box C-70O, California Lumber Merchant.

WHERE IS BUSINESS G(IING in 1938?

Where wil[ it leove you next December? A cleor picture of whot to look for-definite concise interpretofions of economic trends ond prospecisis in the onnuol

BR00KIUIIRE FORE(ASIER for 1938

O Send this odvertisemenl ond One Dollor for lhis Forecoster plus o Speciol Report on "Why Renewed Progress of the Business Cycle Should Follow the 1937 lnterruption."

O You will olso receive lhree importont current Brookmire Bulletins covering l, Annuol Stock forecost with the Brookmire list of Approved Stocks, 2, Annuol Bond Forecost wilh Bond Investmenl Progrom for $100,000, 3, Plonning for Consistent lnvestmenl Achievement-

Five voluoble guides for $l.OO

Ordu yovr copict today-tho oditioa is linitcd

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FOR SALE

1 Yates B-3 double surfacers with direct motor drive and switches complete. Penberthy Lumber Company, 2055 E. 51st Street, Los Angeles. Telephone Klmball 5111.

MANAGER-ASSISTANT-B O O KKEEPER. ESTIMATOR

An experienced man who has been for 18 years in Southern California, can furnish the best of references, desires a position. Can qualify as yard marulger, assistant, bookkeeper, estimator, also has a knowledge of general office work, and sash, door, and interior mill-work. Address Box C-7,02, California Lumber Merchant.

LUMBER YARDS FOR SALE

Lumber yards for sale. Twohy Lumber Co., Lumber Yard Brokers, 801 Petroleum Securities Bldg., Los Angeles. Telephone PRospect 8746.

U. S. LUMBER AND LOG EXPORTS AND IMPORTS IN 1937

Total exports of hardwood and softwood lumber (including sawed timber and logs) for the year 1937 totalled 1,568,483 M board feet as compared with 1,583,110 M feet for the year 1936, a loss of approximately one per cent, according to figures just released by the Forest Products Division of the Bureau of Foreign and Domestic Commerce. Of the 1937 amount, 1,398,465 M feet was of sawed material as compared with 1,256,425 M feet f.or 1936, a gain of 11 pbr cent. The 1937 exports of logs and hewn timber amounted to 170,018 M feet as against 326,685 M feet for 1936, a loss of 48 per cent.

In the sawn softwood group Douglas fir was the most important species exported, totalling 558,859 M feet for the year 1937, a gain of nearly 14 per cent as compared with 1936. Southern pine totalled 355,77O M feet as compared with 344,118 M feet for 1936.

Sawn hardwoods totalled 365,806 M feet for the year 1937, as compared with 317,354 M feet for 1936, a gain of l5 per cent.

The reciprocal trade agreement signed by the United States and Canada allotted Canada an annual quota of 250,000,000 board feet of Douglas fir and Western hemlock to enter the United States at a $2 duty and excise tax. During the calendar year 1937, imports of these woods subject to this quota totalled 139,X)2,288 board feet, according to preliminary figures supplied by the Bureau of the Customs of the Treasury Department.

The quota on importations of red cedar shingles from Canada, established under Executive Order No. 77Ol of September 3, 1937, which limited importation of this commodity to 892,373 squares during the last six months of the calendar year 1937. was filled on November l. 1937.

BI]YDB9S GI]IDD SAN FBANOISOO

LUMBER

AtkiMn-Stutz Conpann 112 Mrket Str*t , . GArfield 1610

Chmberlin & Co., W. R., Oth Flo, Fife Bldg. ..........'.DOuglas 5'170

Dolbeer & Camn Lumber Co., ?30 Merc,huts Exchange Bldg. ....Sutter 7l5a

Gman Ilnber Co, 4E6 cdifmia sr.',.....,...........GArfield 5(144

Hall, Jarc L., r13r Milts Blds, ....................Sutter 7520

Hammmd Redwmd Cmpany, 4U Motgcrrcry St. ..............DOugIas 3Et

Holma Eureka Imbc Co. 1505 Fitr,sial Center Bldg.......GArfield r9a

C. D. Johm llmber Corpontion, zdl Catifmi,a Street :......... ..GAr6eld 6asE

Lamon-Bmington Cmpany' 16 Califomis Street .GArfield 6t6l

l,ofgren, Alvb N. Zl0f Califcoia Strcct .Flllmcc 6l?t

MacDoald & I{rinctm Ltd., ra Califonr|s Stret .....'.,.,.....GArfield tit03

LUMBER

LUMBER

Pacific Lum.ber Co., Thc lM Bush Street .........,........GArfield lltl

Peggs, J. E., I Dmm St. ......................DOu9Ias &'5t

Red Rivq hnber Co., 315 Moudnek Bldc. ............GArfield 09Zz

Santa Fe Lumber Co., 16 Califomia Stret ....,.........EXbroo& 2074

Schafq Brc. Ilmbq & Shiasle Co., I Dru St. ........................Sutttr Uzl

Shevlin Pine Sales Co., r03O Moadnock Bldc. .............KEamy 7011

Sudden & Christenson, 310 Sme Stret ...............GArfreld 2tl6

Trows Lumber Co., 110 Mryket Stret .Sutter 0,126

Unio Lrmber Cre., Crcker Building ..Sutter 6170

Wendling-Nathu Co., ll0 Market Street ...,....,.,.......Sutts silel

E. K, Wood Lmber Cc, I Drum Stret ..,KEamy 3710

Weyahaeuser Saler Co., r/r0 Cdifdnia Stmt ..............GArfreld E97l

Hill & Morton' Irc.' Donison St. Wharf ..........,...4'Ndoer l0??

Hqu Imber Cmpanv, -2nd & Alie StEts .........'..Glercort CE6l

Morc Mill & Lumber Co' l9!4 Bmdway ...Hlgate 50NlE

E. K. Wod Lurnber Co, Frederlck & King Sts.

BUILT-IN FIXTUR'ES

Peerlegc Built-In Fixture Co. (Brkeley) Z00t Su Pablo Ave. ., ..THmwall 06210

LUMBER

HARDWOODS A]\ID PANELS

Fonyth Hardwod Co., 355 Bayshore Blvd. ...............,ATwater 0l5l

Maris Plywod Corpontio, 540 roth Stret ,. ,.MArket tt05-O0C

White BrothaqFifth ard Bmu Street!..........Suttqr l:185

SASH-DOORS_PLYWOOD

Nicolal Do Sala Co., 3045 r9th Stret ....................Mlsim 7t20

United Statec Plywood Co., Inc., Ul Kancas Street ,.. .MArket lEtz

Wheeler-Oagod Sale Ccporatio, 3045 rgth SL ......,...............VA|ocia 22,|l

CREOSOTTED LUMBER-POLES-PILINGTIES

American Lmber & Troting Cb.' UO Ncw Montgmry St. .......,..Suttd 1225

Buter, J. H. & Co., 3i}3 Motgmy St. ............Dorrghs 3ttt

HaIl, Jmer L, 1032 Milb Bldg. ......,... '.........SUtter 7500

PAN EI.S-DOORS-SASH-SCREENS

Califcnia BuildeB Supply Co., 700 6th Ave, .,....HlgatcdllC

\ilerten Du & Suh Co, 5th & cypreu stc. ..............LAkoide t{oo

HARDWOODS

Stnble H*dwood Co.. 5:t? FiEt Stret ..............,.TEnplebar 55E{

White Brotiere. 500 Hlsh Stct ..................ANdorer 160l

LOS ANGBLDS

Anglo Califmia Luber Co. 6420 Anlo BIvd. ..'. .THmwall 3144

Buns Lumber Co, 55ll Chuber of Cmerce Bldg...PRop*t 633f

Chanbqlin & Cc, W. R., 3fS W. Ninth St. ............,.....TRinitv l5l3

Cooper, Wilfred T., 6a2 Petrcleun Seoritier Bldg....PRcpect f$1

Dolbeer & Caron Lumber Co., 901 Fi&lity Blds. "....VAndke t792

Dod, Dm H., dis Petrofaim Seqrities Bldg.....PRqpect 2374

Hammd Rcdw@d Cmpeny' f03f So. Brodrey .........,....PRcpect 296d

Hemmings, E. W., 3rf Finuial Center Bldg. ........TRinity 9EZf

Holmec Eureka Lumber Co.

?ll-nz Architctt Bldc. ....,.'..'MUtuaI 9ltl

Hover. A. L., 700 So. Ia Brea Ave. ................YOrk ff6t

C. D. Johnm hnber Coryoatim' 60l Petrcleu Ssritia Bldg.,..PRcpect ff65

Kelly-Smith Co., Bertb 53, Su Pedro ..,.....,..,.,Pl.easut 3lZ3 San Pedro 6.104

Lamnce-Phllips Luber Co., Gt3 Petroleum Securitlee Bldg...,PRcpect tU4

MacDoald & Harrington, Ltd., 5,17 Petrcleu Seorida Bldg....PR6Fct 3lA

Pacific Lumber Co, The, 7o| So. La Bre Ave. ..,.............YOrk rr6E

LUMBER

Patten-Blim Lmber Co-

52r E. Srh St. ......................vAndike 2321

Red River Lumbcr Co-

?02 E. Slaum CEnturY 29Ull 1031 So. Brodway .,.,............PRGFGI 03ll Reitz, Co, E. L., 33it Petroleu Sccwitie Bldg..,PRcFct 2309

San Pedrc Lrmba Co., Su Pedrc' fslXtA Wilmington Rcd , San Pedrc 22O

Suta Fe Lumber Co,

3U Findcial CeDter Blds. ......VAndike 1{71

Schals Bro Imber & Sbinsle Co.'

1226 W. M. Garland Bldg. ....'.,.TRinfty 4nl

Sbevlin Pire Sales Co.,

32E Petroleu Securitier Bldg. ,.PRcpect 0615

Sqthlmd Lumber Co-

4:t4 Petrolem Securities Bldg...PRapect 36EO

Sudden & Ctristensdr, 6:n Bond of Tn& Blds. ........TRinity 6t14

Tacma llmber Salea, ,l23 Petrclem Securltiec Bldg.,.PRcFct lr0t

Twohy Luber Co, EOl Petroleu Securitiee Bldg....PRospcct 8746

Uniq Lumb* Co, 923 V/. M. Gar{ud Blds. ........TRinity Ztz

Wendling-Nathu Co, 700 So. Ia Bm Aw. ..............YOrk rl6E

Wat Oregm Luber Co. ,l? Petrclem Securitiee Bldg...Rlchmqd 02tl

Wilkinson and Buoy, 3rt W. gth St. ..TRinity 16rl

E. K. W€d Lmber Co., ,Uol Silta Fe Arc. ......,.......JEffem 3lll

Weyerhucr Sal,e. Cc, 020 W. M. Cdrland Btds. .,......Mlcbigan 6it5l

HARDWOODS

Cadmllader-Gibsm Co., Irc., 3@t Est Olympic Blvd. ........ANgelus lll0l

Stdton, E. J., & Sm, atSO Est 3tth Str€et ..,,......CEntury29211

HARDWOOD FLOORTNG

Southero Hudwood Coeany, 902 Eut Srth Steet ...,.,,,........ADame,116{l

SASH_DOORS_MIIJWORK

PANELS ATID PLYU/OOD

Cdifmia Panel & Verer Co., 995 So. Alameda St. ................TRinity 0057

Kehl, Jno. W. & Sm, 652 Sq Mym St.................ANgelu tlll

OregorWarhingtc Plywood Co., 3lt West Nintb Street............TRlnity 1613

Red River Lumbcr Co., 702 E. Slaum .CEntury A07l

Sanpm Company (Paadaa)

7{5 So. Raymd Are. .,.....,Blrehard 7211{

United States Plywod Co, Inc., 1030 E6t rsrh sL .,..............PRGFct 30lt

W*t Cost Sm Cq, ff45 E. 63rd StEt ................ADuc lll0t

W6t CGt Plywood Co., 3r5 W. Ninth St. ................TRidty rtr3

Wbaeler-Orgpod Salea Corpontim, 2l5ll Sacrmnro St. ..............,.TUckq 1t0l

CREOSOTED LUMBER_POLES_PILINGTIES

Amrien Lumber & Treating Co, l03l So. Bmdway ....,...........PRcFGt 555t

Buter, J. H. & Co., 601 Wet 5th St. ................Mlchtu 321{

4"u,%rfo

PALCO RED\TOOD CERTIFIED SHINGTES a PALCO REDWOOD MONTEREY SHAKES a PALCO RED\TOOD SeaindSDPTIC TANKS

rVith the multiplicity of items carried by the modern retail yard, maintaining adequate stocks and at the same time profitable turn-over, is a real problem.

MIXED CARS are helping PALCO Dealers to meet this problem.

Reasons utby more Retail Yards bn!,,.