The California Lumber Merchant - February 1940

BDAUTITUI. 4-SoUARE ltrooD GUTTERS

Of DOUGI.AS fIR-

Offer Lumber Dealers ReaI Profit ltem

A wood gdtter will outlive the house. It is prccticclly impossible to wecr out. Not only does its use cvoid costly repcrirs cnd replccement, but it improves the cp' pecrcnce of cornices oI modern houses.

Croes sectionql view showing choice old growth Wegt Cocst Douglcs Ffu fron whicb these grutters qre mcde. Afler kiln drying, gutters cre proc' esged lo c becrutilul scrtiny sudcce recdy for instclling cnd pcinting. Four slock sizee in lengths up lo 40'.

It hcrs the necessqry rigidity cnd strength to carry weight in {orm oI wqter, snow, ice, or lcrdders pl<rced cgcinst it. Firmly qnchored to the house, 4-SQUARE wood gutters lend that crir of distinction which home builders cre quick to qppreciate. These line gutters cost no more thcn others. That's why we scry, "Get behind thi:s good product. Stock it now."

UNIFORM Qualityrr

Our grcrders cre men oI good iudgrment who hcrve been in our service lor an crver<rge oI 14 yeqrs.

These men qre proud oI the ccrre they tcrke in getting your orders properly filled.

Service with our Truck Delivery crlso Rcil cnd Ccrgo

Cornrnons Foundation Certified Dry Uppers

RED\TOOD

2350 Jerrold Ave., San Francisco Telephone Mlssion 0901

625 Rowan Building, Lros Angeles Telephone TRinitV 5088

THE CALIFOR}IIA LUMBERMERCHANT

How Lumber Looks

Lurnber production during the week ended January 27, 1940, was 10 per cent less than in the previous week, shipments were 6 per cent less, and new business 10 per cent less, according to reports to the National Lumber Manufacturers Association from regional associations covering the operations of representative hardwood and softwood mills.

In the week ended January 27, 5n mills produced I77,252,0n feet of softwoods and hardwoods combined, ship- ped 188,574,000 feet, and booked orders lor N7,6/ffi feet. Revised figures for the preceding week, 518 mills reporting, were: production 196,233,M feet, shipments 20O,665,000 feet, and orders 2D586,0ffi f.eet.

Lumber orders f,or the week ended Tanuary 27 bv 429 sof'twood mills totaled 197,183,000 feei, shipments were I79,014,0N feet, and production was 168,862,000 feet. Reports from 111 hardwood mills gave new business as 10,479,W feet, shipments 9,56O,000 feet, and production 8,390.@O feet.

Seattle, Wash., Feb. 12.-"In most markets West Coast lumber prices fell off during January," the West Coast Lumberman's Association said in its monthlv survev of the industry.

The report said "the horizon of the West Coast lumber market darkened during January with the pressure of a continuing decline of general business throughout the country and the diminishing supply of shipping space for the industry's intercoastal trade.

"The California market is yet drifting in the doldrums that ended its short rise in November. Exports have slipped approximately to the low level of 1938. The backwash from the tidal wave of lumber buying in September

has had a sustained bearish effect on the general market situation."

The weekly average of West Coast lumber production in January (five weefs) was 123,553,000 board f.eet, or 62.-7 pei cent of the weekly average f.or 1926-29, the industry's years of highest capacity realization. Orders averaged 131,169,000 board feet; shipments, 120,155,000. Weekly averages for December were: production, 118,168,000 board felt; orders, 155,644,N0 and shipments 113,489,000.

The industry's unfilled order file stood at 507,26IW board feet at the end of Januarl, Sross stocks at 953,000,000.

The Western Pine Association for the week ended February 3, 112 mills reporting, gave orders as 56,646,00O feet, shipments 57,087,000 feet, and production 4O,75O,000 feet. Orders on hand at the end of the week totaled 223,17I,W feet.

The Southern Pine Association for'the week ended February 3, 131 mills reporting, gave orders as 26,545,000 feet, shipments 25533,000 feet, and production 24,724,W feet. Orders on hand at the end of the week totaled 74,I7Op$ feet.

About 12 of. the largest coastwise lumber carriers have been diverted to Central America and Atlantic Coast runs, and, according to a prominent shipping man, there is every prospect of additional ships being diverted or sold. When this happens, he says, there will be a serious shortage of lumber space on the Pacific Coast, which will result in slowing up deliveries.

Lumber cargo arriv"t, "t L* Angeles Harb,or for the week ended February 1O totaled I6,&2,NO feet as compared with 13,781,00O feet the previous week.

MlcrurN BU Rg -Du NcAN Gr'r PANY

^"Ti"J."?S:R" @ Oxuxol,ta Ctrv Bffi

An appreciation --and a promise3

Twenty years ago vre began the rnarrufacturor of IIUIiIETAL lfeather Strip for windorrs and d'oorsr Tr'e vrere first to give independent mefchants a perrnanent, practical and effleient metal strip they coukl sell over the counter--end enjoy a IIEW sou.rce of profit.

NUIIETAL still is our outstanding product, however, we have added. hundreds of nerw items to the line whlch we menufacture. Dle to the splendid loyalty and cooperation of our dealers throughout the Unitod Statese we have been abLe to grow frorn a two-mecl factory to an orga'nization of 1?5 direct eurpLoyeesr with nation-wid'e distribution.

Today practicaLLy every first olass lumber end hardrnlare concern in A:nerica buys sorne of our products. Naturally we appreqiate this opportunity of expressing our many thanks and giving f\rIl credit to the lumber and hardware trade for our grorrbh and expansion. And we are especially grateftrl to those merchants who have been with us these entire 20 years.

Spring will soon be here--Business vr1lL pick up--People wiI1. begin to buy--1940 should be a n'onderflrl year for everybody--America must, and vrilI, go forrrard.

You cari count on our continued cooperation.

yours,

.When, after many battles past, Both tired with blows make peace at last, What is it, a{ter all, the people get? Why,-taxes, widows, wooden legs, and debt.

-F'rancis Moore. ***

I believe 6rmly in the medicine of mirth, in the longevity of laughter. Solemnity and stupidity are twin brothers.

*1.*

Van Dyke wrote: "The real test of character, is joy." Van had something there.

**'t

Let's laugh today. Who knows what tomorrow will develop? Time was when to be a Roman was greater than to be a King. But the time came when to be a Roman was to be a slave.

rl. {( ,f

Our present-day economists remind me of a little boy riding a hobby-horse in his mother's living room. He thinks he's traveling to beat the band, when he's only wearing out the rug.

* r *

And then, of course, there was the man who sued a woman motorist for breach of promise. She signaled for a left turn, and then changed her mind.

**'f

A visitor once asked the great Roman statesman and citizen, Cato, why it was that Rome had built no statue in his honor. Cato replied: "I would rather posterity asked why Rome did NOT build statues to me, than why they DID.'

:f*{.

The success of capital was built on its ministrations to the public; and so it shall always be. The day when business could prosper by preying on the public, is far behind us. Big business has been created by the intelligent production of better goods for lower prices for Mr. John Public. All the demagogues in the nation cannot erase that fact from informed minds. "Let the buyer beware" is the slogan with which the demagogue tries to smear honest business.

***

Many horrible things have crept into our industrial af-

fairs in late years. It is painfully evident that when thg end of prohibition threw thousands of professional grafters and racketeers out of their easy jobs, they turned to industry for their next victim. The Federal Government right now is stretching out its arm to remove many of these throttling tentacles from the throat of decent business. Every honest man will gladly help in the clean-up.

The weight of the O*r" .r,n" average man is 49 ounces. The weight of the brain of an orang-utan is 16 ounces. The weight of the brain of a snob is-let's see, what's the next thing lighter than an ounce?

tf*:3

And the most priceless question I've heard in years is the one the little Jewish boy asked his father: "Papa, where in the world do these Gentiles get all this money we take away from them?"

***

InaJV a man hides his stupidity behind a guise of dignql. ptratespeare wrote, "There be men who do a wilful sti\s entertain with purpose to be dressed in an opinion of wisllom, gravity, and profound conceit."

-ri**PlatJ congratulated himself that he was born man, not -@; Greek, not barbarian; and that he lived in the agell Socrates. These words have been multitudinously copied.

The di$rrence between wit and humor is the width of tne yofi. A man may have wit that flashes like a rapier, and \[ be a very grim and unhappy person. But if he has humor he has happiness, also; for the two go ever hand in hand.

Sqmefwise man once said that to be in trouble was sad; \f but t\fe in trouble in Ireland was much less sad, because the lriih have such kind and charitable hearts.

The origin of the trade name "Philippine Mahogany," is one of the most unusual of lumber stories. Because the wood is NOT botanically of the Mahogany family, as you probably know. When they first began cutting the mighty stand of commercial hardwood timber in the Philippines,

(Continued on Page 8)

DRODUCED exclusively by the leading man. I ufacturers in the industry . . . and because it'stheonlyoak flooring in America guaranteed for grade . . . NOFMA Oak Flooring is recognized, by home owners everywhere, as the criterion in hardwood flooring value.

As a plus value to guaranteed grades, it is the purpose of NOFMA manufacturers to protect every user with correct instructions for proper installation. This includes specifications for trouble-proof framing of sub-floor construction in additionto laying andfinishing, all contained in pocket-size booklets, free for the asking.

No wonderthen,that the numberof NOFMA dealers are in such vast majority or that more and more are lining up with NOFMA's makers so as to get away not only from sharp pencil competition, but also the "kick-backs" that so often follow a sale of sub-standard flooring.

There's a NOFMA sales representative within reach of your telephone. CalI him, or address:

Easy to Work Easy ]o Paint

Colifornic Pine Plywood cut from selected logs of soft even-textured growth. An excellent bose Ior point ond enomel finishes economicqlly crp plied. Stroight cors or mixed cqrs with lumber ond moulding items.

Try Pine

THE RED RIVERIUMBER GO.

MrLL, FACTORTES AND GBNERAL SALES WESTVOOD, CALIFORNIA

LOS ANGELES

Sater Olf,ce: 715 Vertern Paciic Btdg., 1031 So. Broedway

Varehoure: L. C. L Vholerale, 7O2 E. Slauron Ave. SAN FRANCISCO

Saler Ofice: 315 MoaadaocL Buildiag

OAKI,AND

to NOFMA dealcrs. And plcnry oJ rcom on the bach courloryo*r imPrint, Write tor totr qaot, ,odar.

Sater Ofice: 9O8 Firrrnciel Ccatec Building

MEMBER WESTERN PINE ASSOCIATION

(Continued from Page 6)

and selling and shipping their products to the United States and various other patts of the wood-using world, a most amazing name situation was discovered. Get this picture ! There were about fifty different varieties of commercial hardwoods being produced on the various islands. In each locality they called each of these woods by its local name. There were exactly 87 different dialects spoken in these various lumber producing districts. Multiply 50 by 87 and you have the different number of names of commercial woods the buyers of Philippine hardwoods had to contend with. It was a gigantic mess. For a buyer to know what he was ordering or going to get, was a real problem.

{.d(*

Of course, all these fifty different woods did not exist and produce in anything like equal quantities. Some grew in great abundance. Others were rare. There was a vast difference in their physical appearance, color, density, workability, and various forms of usefulness. Soon several of the varieties that grew in most abundance and which ryere much alike in character and appearance, came to be recognized as the popular Philippine hardwoods, and their production and distribution developed very rapidly. However, there still existed the same old trouble. Each producing district called each of these woods by a different

name. As usual, American buyers solved the problem, and solved it simply and easily. They called this group of woods "Philippine Mahogany." And so they are called today, the world over.

No one knows who started it. But there was a crying need for such a simplification, and the name was universally adopted in no time at all. "Philippine Mahogany" became a very popular name, and the wood found many markets, particularly the West Coast of the United States, where it is in almost as common use as Douglas Fir and Redwood. Of course, troubles came. The right to call these woods "Mahogany" was guestioned, and for many years past the organized Philippine hardwood importers have had to fight almost continuously for the right to use the word "Mahogany." They do not claim that it belongs to the Mahogany family botanically speaking. They admit no intent to deceive or defraud anyone. They always use ttre word "Philippine" before the "Mahogany." But the fight against using the name the Yankees themselves gave the wood to take it out of the name chaos that formerly existed, still goes on.

*:f{<

I never tire of hearing and reciting the unusual and characteristic words and remarks of the simple colored people of the South. And I find that the unsophisticated country type produces the most unusual distortions of the language. Not long since we saw a little six-year-old darkey carrying his Pappy's dinner pail at a Southern sawmill. FIe was so fine a specimen of his race, that we photographed him. When we showed the finished photo to the little boy's father, his eyes almost fell out in astonishment. "Yassuh, Cap'n," he said. "Dass him, sho nuff! Dass PURE him!" and "pure him" went into my note book ?s itl €ntirely new and original addition.

LOS ANGELES VISITOR

R. C. (Bob) Parker, manager of the Pacific Coast Lumber Carriers' Association, San Francisco, spent several days in Los Angeles last week on business.

TREATED TUMBER

TBEATED AND STOCIED AT OUN LONG BEACH PI.AM FOR IMME.

DELIVENY TO LI'MBER

renicc-dcdcr'r urtrcqt.d lubcr lor our Chronctcd Ziac Chlorldo rtocl plu chcrgr lor troatiagr.

declcr'r om lunbcr+ill thip

our docl or truc] lotr lron

RDDf-CUT STRABLDWOOD

BOATS

Many Attend Opening o] Certigrade

"Californian" Home

The opening of the attractive Certigrade "Californian" Home at 4144 Laurel Grove Ave., Studio City, Calif., was held Friday afternoon, February 9. Built by the Red Cedar Shingle Bureau, it is an allshingle house with brown roof and white sidewalls.

I{ugh Herbert, mayor of Studio City and prominent motion picture comedian, officiated at the opening which was attended by a large number of lumbermen and building material dealers. The house rvz,s designed by the National Plan Service of Chicago, and Norman A. Morris, contractor, of Los Angeles was the builder.

Jack Ivey of Los Angeles, field representative for the Red Cedar Shingle Bureau, was in charge of the opening and was assisted by Foster Pratt, one of the Bureau's Elastern field representatives. Mr. Ivey had many fine compliments on the new home, and also received many telegrams, including one from R.y J. Johnson, secretary to Mayor Arthur Langlie of Seattle. Mr. and Mrs. Ivey witl reside in the new home.

Western Retailers' Annual to bc Held

at Saft Lakc City Feb. 22-24

The 37th annual convention of the Western Retail Lumbermen's Association to be held jointly with the Utah Lumber Dealers Association is set for February 22-24, 194o, at the Hotel Utah, Salt Lake City, Utah.

Among the convention speakers will be Managing Director W. C. Bell; Tom Collins, Kansas City Journal, Kansas City, Mo.; Roger S. Finkbine, Des Moines, Iowa, president, National Retail Lumber Dealers' Association; F. Dean Prescott, president, Valley Lumber Company, Fresno, Calif.; George R. Lunn, special assistant to the United States Attorney General; James H. Kimball, George E. Kimball & Son Co., Hingham, Mass.; and Ralph W. Carney, Wichita, Kansas, vice-president and general sales manag'er, Coleman Lamp and Stove Co. Earl E. LeValley, president of the Association, will preside at the business sessions which start Thursday morning, February 22.

The Old Guard Dinner will be held Wednesday evening, February 2I, with A. O. Sheldon as toastmaster, and there will be a stag dinner and floor show Friday evening, February 23. A splendid entertainment has been arranged for the ladies attending the convention. The annual banquet rvill be held Saturday evening, February 24.

S. F. PERMITS UP IN JANUARY

San Francisco building permits in January totaled 815 with a valuation ol $2,486,626 as compared with 650 permits costing $1,490,394 issued during January of 1939.

W. l. (lack) Ivey

UICTll R Eigh Eaily Slrength PORTI.AND GEMENT

Guqrcnteed to meet or exceed requiremente ol Americcnr Society lor Testing Matericls Specilicctions lor High Ecrrly Suength Portlcrnd CenenL as well crs Federcrl Speciliccrtions lor Cement, Portlcmd, High-Ecnly-Strengrth" No. SS-G201.

[IGf, DARI,Y STRDIIGTH

(28 dcy concrete sbeagths ia 24 hours.)

SUI.PIATD RISNTAIIT

(Result of conpound conpoeition crnd usucrlly louad only in special cements desigrned tor this purpose.)

ilil!ilUil DlPAIfSnil rnd C0ilTnACTI0Il

(Extreurely sevcre cruto-cl,cve tegt results consistenily indiccrte prcrcticcrlly rro expaDsion or contrcrction" thus elimincting one ol most diflicult problens in use of cr high ecrly stength cenent)

PACIDD III ilOSTUNI. PROOT GREDII

PAPIN SACK STAIIIPDD WNf, DATI 0t PACKilG AT IIITTT

(Users' @aurcnce ol lresh gtoclc unilomrity cnd proper resultB lor concrete.)

Mcmulqctured by

SOUTHWTSTERII

Three California Cities Listed Among First Twenty in Buildins in 1939

Three California cities were listed among the first twenty in the United States reporting the largest building volume for the year 1939.. Los Angeles was in second place with a total of $74,7m,44L, San Francisco was eighth with 924,950,593, and Long Beach was sixteenth with $12,186,040. New York was i.n first place with a total of. $235,069,542. The twenty cities showing the largest permit valuations for 1939 and comparative figures for 1938 as compiled by Dun & Bradstreet, Inc., follows: ---'Twelve Months

$365,301,696

Convention Dates

Feb. l5-:Western Pine Association, Portland, Ore.

Feb. 2t-Z3-Nebraska Lumber Merchants' Association. Omaha, Neb.

Feb. 22-24-Western Retail Lumbermen's Association and Utah Retail Lumber Dealers' Association. Salt Lake City, Utah.

March S-fSouth Dakota Retail Lumbermen's Association, Sioux Falls, S.D.

March 7-&-Southwestern Iowa Retail Lumbermen's Association, Council Bluffs, Iowa.

March 12-13-North Dakota Retail Lumbermen's Association, Fargo, N. D.

April 4G-Florida Lumber & Millwork Association, Coral Gables, Florida.

April 8-1G-Lumbermen's Association of Texas, Fort Worth. Texas.

May S-7-National Retail Lumber Dealer's Association, Annual Meeting board of directors, Washington, D. C.

June 4-5-National-American Wholesale Lumber Association, Rye, N. Y.

727 Wezl Sevcnlb Strecl Lol Angelcr, Cclllgrntc

Eishth Annual Reveille April 12-13

All the various committees are working hard to make the eighth annual Reveille of Central and Northern California lumbermen an outstanding success.

-qponsored by East Bay Hoo-Hoo Club No. 39, the Reveille will be held at Hotel Oakland, Oakland, on Friday, April 12. The annual golf tournament will be held on Saturday morning, April 13, at Sequoyah Country Club, Oaklarrd.

Henry M. Hink, Dolbeer & Carson Lumber Co., San Francisco, is general chairman, and Carl R. Moore, Oakland, is general secretary.

Tickets for the Reveille are $2.00. Green fees for those who play golf are $1.75.

FIRST PUBLIC BUILDING

The present White House was the first public building to be erected when the site was laid out for the new Nation's Capital. It was called the "President's Palace," at first. Then it was called the "Executive Mansion," a name often applied to it to this day. When it was partly destroyed by the British in 1814, Dolly Madison directed that it be covered with a coat of white paint to hide the blemishes and fire marks. Si.nce that time it l-ras been known as the White }Iouse.

CALIFORNIA VISITOR

Perry A. Dame, sales manager of Vancouver Plywood & Veneer Co., Vancouver, Wash., visited Los Angeles and San Francisco around the first of the month on his way back from an Eastern business trip.

Good Will

r$Thileyou are buildingextra "footage" by selling the extra "yearage" of Redwood for outdoor lumber, don't forget it is also rdeal for interior panels, tnm, beams, etc. Sell Redwood for ALL exposed placesinside and out. Order yours as Palco Redwood.

l'lV 6la,K'/tk Stoiq

BV lacl, Siaa+p

Agc not guarantccd---Some I have told lor 20 ycars---Somc Less

Misht Be at That

The teacher in the colored school had explained clearly and painstakingly the fact that heat causes expansion, and cold causes contraction. Finally, when she had made it as clear as possible, she asked:

"Now can any of you scholars give me an example of heat expanding and cold contracting?"

WILL MANAGE HAYWARD YARD AT BARSTOW

Ralph Osterode has been named manager of the Hayward Lumber & Investment Company's yard at Barstow. He has been connected with the company's yard at Santa Ana for the past three years. Barney McKenna of the Lancaster yard will fiIl Mr. Osterode's position at Santa Ana.

Little Mose raised his hand.

"Teachahr" he said. "Dat mus' be de reason fo' why de days am shawta in de wintah time, an' longah in de summah time."

Mose went to the head of the class.

NEW MILLWORK PLANT AT SANTA ROSA

The Holloman Company, a new millwork firm, has been started at 2900 Sonoma Highway, Santa Rosa. The new business is under the management of George Holloman. The designing and building of all kinds of millwork, store and office fixtures, walk-in coolers and cooling room doors will be featured by the company.

lor LOW-C0ST H0USIilG at its best.use WELDUIOOD For srDrNG

qad W eI d b o r d "'LS"3:i,T""""

Resin-Bonded HABDWOOD PLWOOD Wcllbocrd

o

Sold by Lumber Decrlerg Everywbere

WEI^DWOOD is phenolic-resin bondedwithstcrnds cny degree ol summer heqt or winter cold-cny omount ol rcrin, sleet or snow.

AND CREOSOTED LUMBER

WELDBORD is hot-pressed lor high moisture resistance-mode with cross-grcin foces for extrcr rigidity-free lrom grain-rcrise, checking or pctches-tokes paint, enqmel or stcin perfectly-wcrll-pcper mcry be cpplied directly to its surfoce.

UIIITEII STATIS PITWOOD CONPORATIOII

World's Lcrged Producen od Dietrlbutors ol Plywood

Executive Officear 616 Wegt 46th Street, New York, N. Y.

MILLS: Algomc, Wis., Birchwood, Wis., Seottle, Wosh., Orcngeburg, S.C.

Brqach Ofiiceg ood Warehouser: Boltimore, Boston, Brooklyn, Chiccgo, Cincimcti, Clevelqnd, Detroit, Los Angeles, Newcrk, New York, Philodelphio, Rochesier, Scn Froncisco, Secrtlle.

Larger \(/est Coast Lumber Export to Far East and South America Possible

Washington, January 12, l94A-A report of the United States Tariff Commission under the title-"The European War and U. S. Impolfs"-dssla1es American exports of fir and hemlock, which declined 250 million board feet in 1938 from the 1937 figure, may be increased, if Canadian exports are restricted as a result of the European War. This increase, it says, can be expected particularly by the fir and hemlock manufacturers from the Far East and South America.

Commenting on imported spruce, the report declares that: "'A sharp restriction of imports (which is unlikely since the bulk comes from Canada) would result in only a temporary dislocation of our lumber trade, inasmuch as many species, particularly in construction grades, are interchangeable and a shortage in spruce could quickly be corrected by the substitution of Douglas fir, Southern pine and hemlock. Domestic sawmills for the most part are operating at no more than 60 per cent of capacity and production of softwoods can be expanded rather easily.

"Production of fir and hemlock," states the report, "which now supplies over 95 per cent of the domestic consumption, could be expanded rapidly to supply all of the domestic requirements, if imports from Canada were restricted.

"Any reduction in United States imports of white pine can be readily taken care of by increased sawing of other softwoods which are interchangeable in use with white pine. In the case of thick lumber for pattern purposes, much Idaho white pine and California sugar pine and redwood is available and the supply of such lumber can easily be i.ncreased."

The report states that the quantities of Canadian hardwoods imported can be replaced by domestic wood of the same or other species and that, in the case of red cedar shingles, less than 50 per cent of the capacity of the mills in Washington and Orego.n is being utilized and if "imports were shut off completely, the capacity of the domestic shingle mills would be sufficient to meet the volume demanded in any recent year." Statistical information on imports, exports and production is also contained in the report.

PACIFIC \TOOD PRODUCTS

C O R P O R AT I O N

Since

TTTE INSTAITATION MAKES TTIE DIFFEAEI{CE

SUGAR PINE DOORS cqn be hung with minimum ellort crnd time. They cre light to hcnrdle, eosy to plone ond bore, will hold their shope, toke paint economicqlly ond give losting satisfqction.

SASH AND DOOR MANT'FACTUNERS

Sugcrr Pine Siiler d Bcrilg Fir Pcnels

THNEE PANEL

N,[ERCHANDNSXNG

Bv JACK DIONNE

Merchcndising sinply meqna tcking things lrom plcces where they cre plentilul cnd distributing them in plcrces where they cne needed. Ol course thct relers to modern merchcndising.

A lcdy I know rcm into cr very diflerent type oI merchandising not longi since. She wqs in Mexico City lor the holidcrys cmd in the shop of cn old Mexiccn chcir mcrker she saw a chcir thcrt she admired very much.

She aslced the price cnrd he quoted her filteen pesos. Filteen pesos lor thcrt lovely chcirl I'll get q dozen oI them for some lriends, thought she. So she csked him how much lor q dozen iust like thcrt one.

The old Mexican ligured solemnly lor c minute curd ihen quoted her. He wcnted filteen pesos cnd twenty-live centcvos ecch, Ior twelve like it. She wcrs crstonished. She wcrs chcrgrined.

Why, she crsked, would he sell her one chcir tor filteen peso6, but chcrrge considercrbly more iI she bought c dozen?

He sprecd out his hcnds <rnd pursed his lips. -SO MOOCHA TBOIIBLE," he said.

And here is c good salesmcrn's story. It shows how c quick-witted employe subtly rebuked cr too vocilerous employer.

The boss wrote the sclesmcm c longhcnd note, giving him c terrific "bclling out" lor something he either hcd or hcrd not done. Which it wcs, does not mqtter here. But the note wcs q scorcher crnd very crbusive.

The scrlesmcrn mailed the letter bqck to the boss with only this notcrtion in lhe corner: "I want you to recd cr lousy letter thct some crude so-qnd-so wrote me, cnd signed your ncme to."

December \(/ater Shipments Equal Same Month of 1938

Shipments of lumber by water from the Pacific Northwest into California in December, 1939, totaled 76,973,ffi0 feet, which was about 300,mO feet more than in December, 1938. These figures were compiled by the Pacific Lumber Carriers' Association, San Francisco. . The figures for the various ports were as follows:

DEPENDABTE

APPOINTED YARD MANAGER

F. W. (Bill) Davidson, formerly salesman with the Hayward Lumber & fnvestment Company's yard at San Bernardino, has been appointed manager of the Citizens Mill & Lumber Company's yard at Santa Paula. Head offices of the Citizens Mill & Lumber Company are at Ventura.

Inrreose soles by selling Wolmonized Lumber*

Using the right "line of attack" to sell Wobnanized Lu-ber helps you get new customers, a helpe heep old customers satisfied.

Simply erplain how Wobnanized Lumber is used profitably. When you make it clear that the inlormation can save money for them, ttey're glad to listen.

IF YOU HAVE A PLYWOOD PROBLEM, BRING IT TO US

The experience ol the Harbor Plywood Corporotion's Engineers crnd Reseqrch StcII is ct your commcrnd when you buy HARBORD PRODUCTS. ttRt$ PtIt00D

G0nP0ntTt0t

Explain how Wolnanized Lumber gives dependable protection against decay aud termite damage, yet costs less than a single average repair. Used for sills, ioists, and subfloor, it increases cogt less t\an 2Vol And emphasize that Wolmanized Lurnher is pressure-treated under one standard specification, and sold under one braud lrom coast to coasFit ie reliable.

Leading lumber producers supply Wolmanized Lumber in straiqht or "ni-ed carloadg. It is sold through regd5r trade chaunels, so the dealer profits. Let us send you sanples of selling helps. AMEHCAN tUI4Bm & TREATING COMPAli[Y,l4O8 Old Colouy Building, Chicaso. rBegdrtorod Tradeuarl

Ios Angelea: lO3I South Broadwan PBoepect 4i163 San Fraucisco: 116 New Montgomery St,, SUtter 1225

GUARDINO DEPENDABILITY: Wolnrntrd Lumbor le tho only mtcrtrl of ttr llnd trort.d undu onl rtrndud rprcllortlon md rold from cost to cout undc onc bnd. lt tr drpcndrbb.

"4 Plyrc0 4a Srretuy Prrpta"

Urrd rt thr duq.! rona. Wolmenl-od lrumbcr prctctr thr wholo rtruo- trn-ltb rc urd tn thlr hour, bdonclnn to Ml. 9tI. _[I. Aoho,- Hollyrod ehltct.

Sealed Lok-foint Lath!

INSULITE engineers greet its twenty-sixth year with a new step in the progress of struc.nrral insulation as a plaster base.

Now improved Lok-Joint Lath is made with a stronger, integrally waterproofed board,drlt-sealed at the back. The same safe, smooth tenacious plaster base but stronger and with a special dry-seal.

As everyone knows, the invention of INSULITE marked a great step forward in the elimination of moisture between the studding. At the very beginning it did away with plaster droppings and moisture resulting from exposed plaster inside of the walls.

Next came INSULITE'S patented Lok-Joint Lath which shut out wet plaster in the cracks between the boards and made an all 'round tight wall.

This was followed by the industry revolutionizing Bildrite Sheathing, a sheathing which tests prove gives four times the bracing strength of wood sheathing laid horizontally.

And Bildrite Sheathing is so integrally waterproofed with asphalt that it allows lower temperatures on the outside to draw out the last vestige of vapor.

Now comes the newest advance. the Dry-Sealed Lok-Joint Lath made of the same material as Bildrite Sheathing, but sealed on the back to insure lasting dryness in the inner wall.

Sflrite today for samples and make your own tests. \7e will be pleased to send you the booklet "Vapor Gets the Stop and Go with fnsulite." Insulite, Dept. C2O, Minneapolis, Minnesota.

Sealed Lok-Joint Lath

Ins-Lite Graylite

INSULITE PRODUCTS INCLUDE: STRUCTUR,AL ITAIER,IALS : Graylite Lok-Joint Lath Ins-Lite Lok-Joint Lath Bildrite Sheathing

INTERIOR FINISHES:

Acoustilite Fiberlite Satincote . Smoothcote . Hardboards

Vith INSULITE'S Sealed Lok-Joiot Lath on the inside wall and Bildrite Sheathing on the outer wall, this builder is assured of. a dry inner wall and the latest advancement in structural insulation.

]ROTHERHOOD

WHEN REASON REIGNS

A kingly power And till it comes, And travel

Life's final star is Brother For it will bring again to The long-lost Poesy and Will send new light every face, the race. men are slaves, to the dust of graves.

,f

Come, cleat-dhe way, then, clear the way; Blind cregds and kings have had their day. Break t$e dead branches from the path; Our lope is in the aftermathOu/'hope is in heroic men, Sta-FIe6*o build the world again.

To this event the ages ran; Make way for Brotherhood-make rray for Man!

-Edwin Markham.

HERE'S ANOTHER "RIPLEY"

"\il/'ent fishing today.'l

"What did you bait?"

"Chewing

And from the lips of Truth one mighty breath Shall like fwhirlwind scatter in its breeze I That whfle dark pile of human mockeries. Then shfl the reign of mind commence on earth, And\y'rting fresh as from a second birth, Man in the sunshine of the world's new spring Shall walk transparent like some holy thing !

-Lalla Rookh.

GOOD H!

Mrs. Gleeson (at repertoire, hasn't she?

Gleeson-Yes, that dress

)-She has quite a large makes it look all the

SCOTCH THROUGH AND THROUGH

MacTagus, coming home unexpectedly, found his wife in the embraces of an utter stranger. Did his native characteristics desert him? They did not. He waited until the pair were in line with him so as to let one shot do the business of both.

"Chewing

do you use

! Never heard of such bait. How

"Well, just put it on the hook. The fish comes up it and goes away. Then when he comes up to hit him over the head with the pole."

PREFERRED UNANIMOUS VERDICT

Rastus was in trouble again, and the judge asked him if he were guilty or not guilty. "Guilty, suh, ah thinks, but ah'd rather be tried 'n make sure of it."

SAMUEL GO SAID

One fact stands out in relief in the history of That is that when com- men's attempts for pulsion is used, end is not gai iesentment is aroused, and in the Only through moral suasion and appeal to menireason can a movement succeed.

The victory of succes alf won when one gains the habit of work.-SagfA. Bolton.

THE AGES

Around forty is the OFR ATION and spit,

reputation begins to count. Between thirty a man builds his reputa-. tion for integrity, is seldom until he is past forty that he begins, speak, to cash in on his reputation. -August

PAY PREACHER

Sign in f clergyman's in Salem, New Hampshire, a Gretna i: "We marry you in tt your car. off

SPIRIT SONG

Loo\ing longlfn beauty

My s\ul bfomes a song;

A son full of rapture

That *ll the calm night long I capture and recapture

Like the silver sounds of rain, Melody eternal, with a throb of pain. -Guy Williford.

E. D. Tennant Passes

Emerson D. Tennant passed away at his home in Walnut Park, Calif., Saturday night, February 10, following an extended illness. He was 64 years of age.

He came from Toronto where he liad rv i d e experience in various branches of the lumber industry. He was connected with the lumber business in Los Angeles for a long period, and in 1922 assisted in the organization of the Los Angeles District Lumbermen's Club, serving as secretary and manager for several years. Later he was associated with the Lumber & Allied Products Institute of Los Angeles, retiring a few years ago.

In 1915 he was elected Snark of the ljniverse. Concatenated Order of Hoo-Hoo, and at the end of his term was elected secretary and manager of the Order, serving in that position for some time.

He is survived by his widow, Mrs. Ina Tennant; a daughter, Mrs. Lawrence E. Drumm of Los Angeles; two sisters, Mrs. James Barber of Niagara Falls, Canada, NXrs. James Burns of Toronto; and a brother, John Tennant of Toronto.

Funeral services were held at the Little Church of the Flowers, Forest Lawn Memorial Park, Glendale, Tuesday afternoon, February 13.

New Enrollments in Tested Selling Methods Now Being Received

West Allis, Wis., January 15, 194O-The second year of Merchandising Institute's active operation has begun with a steadily increasing number of new enrollments for Tested Selling Methods, each week, according to an announcement made today by Hawley W. Wilbur, president of Merchandising Institute.

"Nelv enrollments in Tested Selling Methods," said Mr. Wilbur, "have been coming in faster ancl faster in the past few weeks, and all indications point to a larger increase 'in the number of retail lumbermen taking part in this program. Satisfactory as the 1939 enrollment was, we have every reason to feel sure that 1940 will go well beyond it.

"The program, of course, can be started at any time by any yard. The firms that did not get i.n on it last year, can take part in it during 194O.

"Some of the new enrollments now being received come from firms which tried out the program during 1939 with a few of their employees and are now putting all the rest of their men into it.

"The rest of the new enrollments are coming from firms which have heard of the sales records made by the yards that got in on Tested Selling Methods in 1939. Ninetyone per cent of the retail lumbermen using this program in 1939 are reporting increases in sales directly traceable to their enrollment in Tested Selling Methods. Word about these results seems to be getting around the country."

EIVERY carload of Celotex Products in ! cludes this EXTRA INGREDIENT. You can't see it. You can't hear it. But you can Jeel it-feel its effect on your business as the BXTRA INGRXDIENT -Celotex Adoertising -goes into the homes of your customers in their favorite magazines rnd sells them right at their own firesides, where selling counts most.

You've already seen the full color "Room Jor a Teen-Age Girl" inBebtaary Better Homes & Gardens and other home books, telling your crustomers what beautiful effects they can achieve at lou casl with Celotex Insulating Interior Finish, purchased fron! you. And Celotex Vapor-seal Sheathing and Lath receive plenty of selling push from that other big page-"Tbere's a Better Vay to Bsild"which contains an important economy story for every prospective home owner in your communiw!

More than eight million dollars have been spent to burld Dealers. Those Those profits are protected by our " t b ro agh- re cogni z e d- dea I e rs-on ly" distibutio a policv. Let CelotexAdvertising and the Celotex

build-Celotex profits for Celotex policy.

E. D. Teanont

C. R. Johnsohr Lumb ertlndustry Lead er, Passes On

Racine College, and got his first experience in the lumber business by working in his father's lumber operations, Mackinaw Lumber Company, at St. fgnace, Michigan. Later he worked for the Menominee River Lumber Company, Chicago, and in 1882 came to Kibesillah, a forestcovered landing several miles north of Fort Bragg, Calif.

In 1885 Mr. Johnson established a sawmill at Fort Bragg, then an abandoned Indian Reservation and now a city of 4,000 inhabitants which has grown up as a result of this enterprise. Three other men, Calvin Stewart, General Russell A. Alger, Secretary of War during the SpanishAmerican War, and Senator Stockbridge of Michigan were interested in this concern, the Fort Bragg Redwood Company.

The Fort Bragg Redwood Company was merged in 1891 with White & Plummer and the Noyo Lumber Company to form the Union Lumber Company. Mr. Johnson was chosen president.

An outstanding leader in the Redwood lumber industry, he was the last survivor of the founders of that industry. He represented the industry in the Lumber Code Authority of the N.R.A. in 1933.

He married Miss Mary Conness, daughter of the late U. S. Senator John Conness of California. She died in 1932.

Charles R. Johnson, nationally known lumberman and pioneer Redwood manufacturer, passed away at his home in San Francisco on February 1 following a short illness that developed into pneumonia.

He was president of the Union Lumber Company until last September, when he resigned to become chairman of the company's board of directors. His son, Otis R. Johnson, succeeded him as president.

Born in Racine, Wisconsin, in 1859, he was educated at

Besides his son, Otis R. Johnson, he is survived by two sisters, Miss Jeanette Johnson of New York and Mrs. Howard Abbott of Minneapolis, and one brother, F. J. Johnson of New York; four grandchildren, Russell Johnson, Mrs. John Jones of Salt Lake City, Miss Marvin Johnson and Peter Lowe, and one great-grandchild, Peter Edward Lowe.

Funeral services were held on Friday, February 2, and. were attended by a large number of lumbermen.

Business was suspended on Friday afternoon in Fort Bragg. Memorial services were held in Fort Bragg on Sunday, February 4 by Rev. J. L. Kent of the Fort Bragg Presbyterian Church, which Mr. Johnson helped organize man/ ]eilrs a$o;

Port Orford Cedar

(Also known cg White Cedtn or Lcrwson Cypress)

Crossing PlcnleDeckingTunnel TimbersVenetian Blind Stock Algo Suppliers ol

"Lumber Merchandising Newr" Glenn Kraft \fith Graves Company Makes lts Reappearanc?

Washington, January ll, |940-Lumber dealers again can obtain good, ready-written newspaper advertisements for local use from the Joint Retail Service, according to the National Lumber Manufacturers Association and National Retail Lumber Dealers Association, lvho today released to 10,000 dealers and 1,000 papers "Lumber Merchandising News," the seasonal catalog of available advertisements.

These prepared ads may be purchased from the Joint Retail Service at a cost of but f'orty cents per mat, or thirty-five cents each, in quantities of ten or more. A small postage charge is the only extra.

The purpose of the service is to furnish the lumber dealer with an economical means of advertising himself and his products, at the same time eliminating the time and effort he would have to devote to such advertisements if he prepared them himself.

In addition to these advertising mats, the Joint Retail Service offers building page material, including plans for low-cost homes, furnished in mat form, that can be used in the lumber dealer's local newspaper. There is no charge for these mats.

Requests for all mats should be addressed to the Joint Retail Service, 1337 Con.necticut Avenue, Washington, D. C.

Glenn Kraft is now connected with the Graves Company of Los Angeles as sales representative in their new wholesale sash, door and millwork department, and will call on the Southern California retail lumber trade. Mr. Kraft has been associated with the wholesale and retail lumber business in Southern California for the past five years and is well known to the trade.

HOME CONSTRUCTION AT IO-YEAR HIGH

New York, Jan. 1S.-Construction during 1939 reached the highest level since 1930, with residential buiding volume showi.ng the best figure since l9D. The total for all building and engineering work for the 37 eastern states, according to F. W. Dodge Corp., aggregated $3,550,543,000, compared with $3,196,928,000 in 1938. Of the 9353,@0,000 increase, $350,000,000 was in privately fina.nced construction and only $3,000,000 in publicly financed work.

E. K. WOOD LUMBER CO. ANNUAL MEETING

The annual meeting of E. K. Wood Lumber Company took place at the company's head office in San Francisco on January 22.

Among those who attended were Warren B. Wood, Los Angeles, president; J. B. Wood, Oakland, vice-president; Harry F. Vincent, San Francisco, vice-president and general manager, and George G. Kellogg, Oakland, director.

TAITOR.MADE CEMENTS

A wide variety oI dillerent cements in Iresh stock. Alwcys qvqilqble to meet specilic needs oI dillerent types oI construction. Deliveries are rapid to cny point in the west! Finest rqw mqteriqls. Accurqte lqb. orqlory control. Low-Mcrgnesiq content. Unilorm, dependable, predict. cble quclity crectes a big demcrndl

O PORTLAND CEMENT

O PORTLAND PUZZOLAN ''IUFA" CEMENT

.,,VELO" HIGH.EARIY. STRENGTH CEMENT

O SULPHATE - RESISTANT CEMENT

O PLASTIC WATERPROOF CEMENT

O MASONRY CEMENT

. OIL WELL CEMENT

MONOLITH PORTLAND CEMENT COMPANY.2I5 W. SEVENTH ST., LOS ANGELES, CALIFORNIA

Sales Shevlin Pine Gompany

DtStBtDt tors 0F

SEI.LING TfIE PBODUCTS OF

r tlo McCloud llvor lunber Conpcly llcCloud, Cdtlornla

Sbrvtia-Clcrlcc Coupcay, Lioltrd fort Frqrc.r, Oltario

r Tho lhrvlln Bro Copcny lsd, Orogon

* Mcnbar ol thc Wcrtcrn Plnc Arroeiqtion, Portlcod, Orcgron

SHEVLIN PINE

Rcg, U. S. Pdt' Ofi. ETECUIIVE OFFICE

S Fbt lfctloacl 3oo Llqo Duildbg MINNEAPOI$, MINNESOTA

DIS|AICI StrI.ES OFPICES: NEWYONK CHICAGO

l6{X Ghcrvbcr Bldq. 1863 LoScllc-\f,oclcr Bldq. Mohcwl l-9117- Tclcphoac Ccntrcl 918{ SAN FRANCISCO

lOiF Moncdaocl Bldc. Ellbrool 7041

LOs ANGEIJS STI.ES OITICE

330 Petroleum Bldg. PRospect 0615

SPECIES

NORTHE8N (Genuine) WHIIE PINE (PINUS S130BUS)

NOAilVAY OB BED PINE (PINUS BESINOSA)

PONDENOSf, PINE (PINUS PONDMOSA)

SUGAB (Gcauinc l,9hirc) PINE (PINUS I.IMBERNANA)

Walter Kellv With James L. Hall Will Devote Full Time to Position

J. Walter Kelly is now associated with James L. Hall, wholesale lumber dealer, San Francisco.

Mr. Kelly has for the past several years been engaged in the wholesale lumber business in Los Angeles, and prior to that period was for a number of years sales manager of Chas. R. McCormick Lumber Co., San Francisco.

AL NOLAN ON HAWAIIAN TRIP

A. J. (Al) Nolan, Western sales manager of The Pacific Lumber Company, San Francisco, sailed February 9 on the liner Matsonia for a six weeks' business trip to the Hawaiian Islands.

With four weeks' actual working time in the Islands he expects to cover the entire area very thoroughly.

WILL MANAGE TURLOCK LUMBER CO.

Rex Abraham has taken over the management of the Turlock Lumber Company at Turlock. He was formerly manager of the Modesto Lumber Company's yard at Turlock. He succeeds James Brown who resigned to take another position.

SHEVLIN PINE SALES CO. MOVES L. A. OFFICE

Shevlin Pine Sales Company have moved their Los Angeles office to Room 330 Petroleum Building. They were formerly in Room 328. The telephone number is the same, PRospect 0615.

Francis J. McGowen, president of the Waterfront Employers' Association of Southern California, at the request of the board of directors will devote his full time to that office. He will resign his positions as general manager of the Outer Harbor Dock & Wharf Co. and vice-president and general manager of the Outer Harbor Terminal Railrtay, effective March 15.

Mr. McGowen has been an executive of the Outer Harbor terminals at San Pedro since 1921.

CELEBRATE 25th WEDDING ANNIVERSARY

Mr. and Mrs. T. P. Hogan, Jr., celebrated the 25th anniversary of their wedding with a cocktail party at the Claremont Country Club, Oakland. Nearly 400 people attended, including many lumbermen and their wives.

Mr. Hogan is head of the Hogan Lumber Company, Oakland.

CAPITOL BUILT SLOWLY

In these days when it seems apartment houses and skyscrapers are put up and fully rented while you are out to lunch, it may be of interest to know that the great Capitol in Washington took almost 100 years to complete. George Washington laid the cornerstone in 1793 but while the builders still were at work on the structure, the British broke into Washington and almost destroyed it. This was in 1814. Reconstruction began in 1817. The present dome was completed in 1863 and not until 1891 r.vas everything finished.

Ne* Graves Flat Typ" Sash Balance Gets Quick Acceptance

The new Graves Flat Type Sash Balance and Glides for double hung windows have had a fine reception from dealers and contractors.

result of their long experience in the field and their thorough knowledge of sash balance requirements.

The 'most important feature is the glide, which is adjustable for groove or surface and may be installed after sash has been fitted. Next in importance is the thinness of the balance. The third featuie is the type of cable used, which rs 7-strand preformed, insuring longer life.

Another feature is the hook, which is specially designed for ease of installation and fitting. The hook requires only 3/16-inch clearance and it is pierced to enable temporary holding by means of a nail at the bottom of pulley stile during installation.

The Graves Flat Sash Balance is engineered to give superior performance. It is equipped with the Graves patented dpring glide that insures perfect operation, without danger of sash binding when used:, in openings in which the upper and lower sash are approximately the same size and weight.

It is believed achieved a high by the Graves Company that they have degree of perfection in this balance, the

When there is a decided difference in size and weight between upper and lower sash, or in the case of a transom window, or when each sash on a single installation exceeds 14 pounds, or when each sash on a double installation exceeds 28 pounds, Graves Mortise Sash Balance should be used to insure perfect lift of each window.

The Grcrves pclented spring glide.

An Unusual Window Display

It is especially designed to tie in with a great national movement-the Clean Up-Paint Up-Fix Up Campaignfor the repair, renovation, beautification and modernization of property, which will be sweeping the countrv in the ruonths ahead in an intensive drive.

This display No. 65 is distinctly unusual in its advertising and sales making potentials,.in two important respects. On each of the end pieces is a platform on which actual cans or packages of paint and varnish products can be shown. (The representations of cans shown in the cut do not appear on the actual display.) Further, being made in three pieces, die cut, in brilliant colors with real paint, semi-gloss varnish finish, it lends itself to flexibility of arrangement in the window. The pieces may be placed close together as shown, in lvhich position the total width of the

display will be 56" wide by 33/2" high. Each of the end pieces is l6tf" wide by 23s1" high. Space available for inrprinting on the center piece above the house is 17" wide by 7" deep.

Each display, consisting of tl-re three pieces (which are not sold separately), is packed in a carton, to facilitate shipment to dealers and contractors in paint, hardware, lumber, and building materials to help stimulate 1940 sales.

These displays are being sold on a cooperative price basis, intended to cover only cost and handling by the National Clean Up and Paint Up Campaign Bureau,220l New York Avenue N. W., Washington, D. C., from which a colored descriptive circular and price list may be obtained upon request.

Dr. J.

E.

Myer Selected as a Modarn Pioneer of America

Washington, Feb. 3.-Recognition was given last week to scientific progress within the lumber industry, when Dt. J. E. Myer, research engineer of the Timber Engineering Company, a subsidiary of the National Lumber Manufacturers Association, was selected as a Modern Pioneer by the Committee on Modern Pioneer Awards, sponsored by the National Association of Manufacturers.

Dr. Myer will receive the Association's.special award for inventions and improvements to the timber connector system of construction. One of the fifteen Modern Pioneer dinners in different industrial centers throughout the United States will be held at Baltimore, Md., February 19, at which time Dr. Myer will receive his award.

The Modern Pioneer Program of the N.A.M. was inaugurated to "award outstanding research workers" in observation of the 150th anniversary of the founding of the American patent system. Through it, those designated as Modern Pioneers will be honored for their contributions to progress on the American "frontiers" of industry.

The value of timber connectors in the construction industry is rapidly being recognized due to the savings realized. In a short period of less than seven years over 18,000 structures have been built in 44 states in which connectors were used, employing over 562,000,000 feet of lumber valued at more than $11,000,000. Communities where timber structures are built are directly benefited since the necessary construction materials may be purchased from local lumber dealers and the structures may be fabricated by local labor.

Dr. Myer has been associated with the National Lumber Manufacturers Association for the last twelve years as wood technologist and research engineer. His work has been primarily connected with the Timber Engineering Company since its founding seven years ago. During that time he has developed and tested different types of connectors to determine their load capacities.

Dr. Myer graduated from the New York State College of Forestry at Syracuse University in l92O and received his Ph.D. degree in 1926 from the same institution for investigations in wood technology and wood utilization.

APPOINTED YARD MANAGER

T. O. Thompson has been appointed manager of J. & W. C. Shull Lumber Company at Bell. Mr. Thompson has been connected with the retail lumber business for the past 17 years, and is well known in Southern California lumber circles.

DOUBI,E. COURSII{G with

CERTIGNADE SHIIIGI.TS

IIUCREASTS SAI.TS

Double-coursing side-wqils with Bed Cedar Shingles results in two mcior benefits to declers. You will sell more shingles, cnd your customers will be more thcn sctisfied with the extrc insulction qnd durable becuty oI the double-coursed side-wclls.

Let us send you <r recsonqble supply oI Doublecoursing Folders to use for envelope inserts qnd overthe-counter distribution Write Red Cedcr Shingle Burecru, Secrttle, Wcshington, or Vcmcouver, Cqncrdcr.

solid

mahogany paneling

Philwcll is Philippine Mohogcrny Lumber milled ond reqdy to opply. It provides o beautiful cmd inexpensive hqrdwood wollwhich octuolly costs the builder little more thcm softwood or plcrster.

We recommend Philwall to the Lumber Decler. It sells itself. It increcrses his shcne of the Builder's dollar, provides cr good turnover ond o comfortcble morgin of profit.

Celotex Addg New Products and Colors to Line

The Geo. E. Ream Company, Los Angeles, Celotex distributors in Southern California, are rounding out their large and complete stocks with the new products and colors recently added to the Celotex line for the convenience of the dealer trade.

The addition of these new items increases the opportunity of the dealer to make sales for a greater variety of purposes, in keeping with the modern trend.

Backed by the largest advertising campaign in the history of The Celotex Corporation the augmented Celotex line presents an outstanding opportunity for extra profits for the dealer.

WESTERN PINE ASS'N ISSUES REVISED DIRECTORY OF' MEMBERSHIP

Portland, Ore., January 13, 19,lfThe Western Pine Association has just published a revised directory of membership, corrected to January 10 and superseding the previous issue of March 15, 1939. The listings of member mills and tabulated data pertaining to their products have been revised to cover changes and additions that have developed sinc_e the issuance of the last directory, so the information shown is currently complete. The general arrangement of the new directory remains practically the same as previously.

The Association will furnish copies without charge by writing them at their headquarters office, 510 Yeon Building, Portland, Oregon.

DANT & RUSSELL'S S. F. OFFICE MOVES

The San Francisco office of Dant & Russell, Inc., in charge of Seth Butler, was moved February I to 557 Market Street.

This office has been consolidated with that of Fir-Tex of Northern California, of which E. H. Bacon is manager. The telephone numbers of the two concerns remain the same.

HISTORIC HOUSE

A quaint old two-story house with dormer windows and ari enormous chimney was the scene of one of the most important events in our national history. It is the historic Moore house wherein Lord Cornwallis surrendered to General Washington. It still is standing at Yorktown, Va.

News Flaghes

Ray Shannon, IJnion Lumber Company, Los Angeles, was in Arizona last week calling on the retail lumber trade.

J. M. Bedford, vice-president and general manager of the Clover Valley Lumber Co., Loyalton, Calif., spent a few days in Los Angeles around the first of the month.

N. H. Huey, Phoenix, Ariz., lumberman, and Ed Cole, Arizona rancher, were recent Los Angeles visitors.

W. B. Barr, W. B. spending the rnonth visiting O. H. Barr Whittier.

Barr Lumber Co., Denver, Colo., is of February in Southern California, of Santa Ana and C. E. Barr of

W. H. Nigh, in charge of Pine department for WendlingNathan Co., San Francisco, spent several days in Los Angeles the early part of the month. He was a visitor at the offices of A. L. Hoover, Southern California representative for Wendling-Nathan Co.

A. D. Bell, Jr., manager of Eastern sales for Hammond Redwood Company, San Francisco, was in Los Angeles last week on business.

Edwin G. Gallagher, Northern California representative crf Aberdeen Plywood Co., has returned from a trip to the company's plant in Aberdeen, Wash.

E. L. Green, vice-president in charge of sales for Union Lumber Company, San Francisco, was a business visitor in Los Angeles last week.

C. R. (Chet) Aronson, salesman for Atkinson-Stutz Co., San Francisco, is back on the job after an absence of three months due to a serious illness.

A burglar entered the Peninsula Lumber Company's office in Burlingame the night of January 29 and took $7.50 in currency and $2.00 in stamps from the safe. The burglar obtained entrance to the building through a side door, removing the fuses from the switchbox, stopping an electric clock at l0:47 p.m.

From the ftles of The

Years California Ago Today Lumber Merchant, February 15, 1930

The Gold Spot Hoo-Hoo Club held a dinner meeting and concatenation at the Westward Ho Hotel, Phoenix, Ariz., January 18. The members were guests of F. W. Pool, C. P. Henry, C. V. Cadwell, R. W. Dalton and N. H. Huey, lumber representatives in the Arizona territory. Seven kittens were initiated.

Ray B. Cox, Peerless ley, Calif. was elected facturers Assocaition.

F. K. Weyerhaeuser, St. Paul, Minn., r'i'as elected president of the Weyerhaeuser Sales Company, succeeding T. J. Humbird of Spokane, Wash. Mr. Humbird, who served as president of Weyerhaeuser Sales Company for ten years, resigned that he might give more time to his private interests.

J. W. Wrightson Hollywood, which Wrightson Lumber

opened a retail lumber yard in North he is operating under the name of Company.

M.'J. (Ben) Byrnes, San man, moved his office to 24

Francisco wholesale lumberCalifornia Street.

Built-in Fixture president of the Company, BerkeBerkeley Manuthe lnP.

"Knots in Demand," an B. Laughead of The Red wood, Calif., appeared in

article with illustrations by W. River Lumber Company, Westthis issue.

This issue carried a personal sketch of Walter Herkenham, co-manager of White Brothers' yard in Oakland.

The Central California Lumbermen's Hotel Stockton, Stockton, January 11. S. Tillson presided.

Club met at the President Warren

An interesting article, illustrated with photographs, on the new plant of the Sterling Lumber Company at Redding, Calif., was in this number.

The

W. R. Spalding Lumber Company, Visalia, bought Burnett-Carr Lumber Company's yard at Exeter.

Progress Lumber Company at Redwood City was corporated with a capitalization of $250,000. Paul M. Merner is president of the company.

E. L. Reitz announced his entry into the wholesale lumber business with offices in the Petroleum Securities Bldg., Los Angeles, operating as the E. L. Reitz Company.

An article, "Cooperative Possibilities in the Development of Better Farm Structures," by Max Cook, director of sales promotion for The Pacific Lumber Company, San Francisco, appears in this issue.

The Shevlin Exhibit, a modern living room paneled in Knotty Pine, was awarded the blue ribbon at the 40th annual convention of the Northwestern Lumbermen's Association, held at Minneapolis; Minn., January 2l-23.

One of the interesting exhibits at the annual convention of the Southwestern Lumbermen's Association at Kansas City, Mo., was a replica of the yard office at Columbus, Kansas, where R. A. Long began in the lumber business and to which the Long-Bell Lumber Company owes its beginning.

Gange Lumber Company's new Swedish type gang sawmill started operations at Tacoma, Wash. S. F. Gange in maniger.

An illustrated article on haeuser Timber Company at this number.

new mill of the WeyerKlamath Falls, Oregon, is in

California Building Permits for January

Hoo-Hoo Notes Iolrr I$E s$ltG 10"'

Franklin C. Palm, professor of modern history at the University of California, Berkeley, will be the speaker of the evening at the regular dinner meeting of Hoo-Hoo Club No. 39 to be held at Hotel Leamington, Oakland, on Monday evening, February 19. The subject of the professor's address will be "Where 'llave and Have-not' Peoples Are Ileaded."

The death of Charles E. Marsh of Memphis, Tennessee, on January ll, 1940, creates a vacancy on the Supreme Nine of Hoo-Hoo which will be filled by appointment to be made by the Snark of the LTniverse. Charles Marsh was the Supreme Gurdon and representative on the Supreme Nine of Jurisdiction No. 4, which is comprised of the states of Kentucky, Tennessee, Arkansas, Louisiana, Alabama, and Mississippi.

At a meeting of the Supreme Nine, held in Minneapolis, Minnesota, January 15, the time and place for the next annual convention of the Order was selected. DatesMonday and Tuesday, September 9 and 10, 1940. Place, Chicago, Illinois, with a meeting of the members of the Supreme Nine and Executive Committee to be held in Chicago, September 8. A Committee on Arrangements will be appointed by Snark Dulany within the next few days.

The past year showed a general revival of interest in the Order with 165 nerv members and 281 reinstatements for the period from January 26,1939, to January 9,1940.

The concatenation held at Minneapolis, January 16, this year, enrolled 30 new members and an equal number of reinstatements. Concatenations were held at Baltimore, Maryland, lanaary 22; Kansas City, Missouri, January 24; Des Moines, Iowa, January 31 ; Chicago, Illinois, February 6; Sacramento, California, February 10; Milwaukee, Wisconsin, February 13. A concatenation is scheduled for Fargo, North Dakota, March 12. Plans are well under way but dates have not been furnished for concatenations to be held at Buffalo, New York; Washington, D. C. ; San Diego and San Francisco, California, and Houston, Texas.

This buildins method will mahe money for you, too!

Be sure to hcrve plenty of Plywood shecthing in stock! Write now for free Dri-Bilt mqnuol which gives full detoils. Then moke sure your stocks of Douglas Fir PIywood ore complete. In pcrticulqr, moke sure thot you hcrve plenty of Plyscord on hond. It's proving profitcble for deolers everywhere.

DOUGIAS FIR PTYWOOD ASSO(IATION

Designed for Today's Architecture

This new bocrd moves in q hcll circle. Just swing it crround to where it ccm be used. Ironing done-put the hot iron in iron receptcrcle, Iold up bocrrd cnd close ccbinet. It's fireprool. Hot iron rest cmd sleeve bocrrd included. Ccrbinet is c<rsed cnd door hung. Fits cny 2"x4",16" center wqll. Good mcrgin oI prolit. A phone ccll or post ccrrd wil bring lull pcrticulcrs.

Sdld through declers only.

Cor and. Cargo Shippers

CLASSIFIED ADVERTISING

SOUTHERN CALIFORNIA RETAIL YARD FOR SALE

70 miles from Los Angeles on main highway in fast growing community. Railroad lease, eetablished trade, clean stock, good equipment. F'or full particulars address Box C-773, California Lumber Merchant.

LUMBER YARDS AND .HARDWARE STORE F'OR SALE

Twelve lumber yards and one hardware store in Arizona and two lumber yards in Southern California. Yards well located and showing good profits. Closing estate. Old established company. Will sell as a unit or separately. Information will be given to financially responsible party disclosing identity. Address Box C-790 California Lumber Merchant.

FOR SALE

One American Houston l2-inch Sticker in excellent condition, with lots of knives, etc. Full price $750.00. A real bargain. Address California Lumber Merchant Box C-793.

FOR SALE

Established retail lumber business located in fast growing Southwest Los Angeles district. Clean stock, mill and equipment. A real money maker and can be bought right. Owner leaving city to take care of other interests. Address Box C-794 California Lumber Merchant.

WHOLESALE SALE.SMAN WANTS POSITION

Experienced wholesale lumber salesman wants position. Has worked in both the Los Angeles and San Francisco Bay territories and linrows the retail trade. Address Box C-787, California Lumber Merchant.

LUMBER YARDS FOR SALE

We have a number of good yards in Southern Cali' fornia for sale. Twohy Lumber Co., Lumber Yard Brokers, 8Ol Petroleum Securities Building, Los Angeles. Telephone PRospect 8746.

ROSS LUMBER CARRIER FOR SALE OR RENT

This carrier has never been used in a lumber yard and is like new. Low price. Terms. Wilmott-Muphy Inc., 5707 So. Alameda St., Los Angeles. Phone JEfferson 0934.

CONNECTION WANTED

Young married man now employed in California Pine mill desires connection with progtessive wholesale lumber concern in San Francisco or Los Angeles. Has mill, sales department, and previous wholesale experience. Address Box C-786, California Lumber Merchant.

WANT TO BUY

Small or medium-sized yards anywhere south of Stockton. Information kept confidential. Write Hayward Lumber & Investment Company, P. g. Box 1551, Los Angeles, Cdif.

FOR SALE

Small lumber yard and lumber store in Los Angeles area. Yard has been established many years and both have good earning record. Closing estate. Address Box C-789 California Lumber Merchant.

POSITION WANTED

Retail lumberman, 25 yeats experience, last 10 years in Loe Angeles, fully familiar with all office detail, sales, collections and credits, desires position as manager. Excellent references. Go anywhere in California. Address Box C-788, California Lumber Merchant.

POSITION WANTED

Lumberman, nearly twenty years in Los Angeles territory, experienced in all branches of the lumber business, including yard management, retail and wholesale, desires position. Can give references regarding ability and character. Will go anywhere in Southern California. Address Box C-795, California Lumber Merchant.

BI]YEB9S GT]TDD SAN T'BANOISOO

LUMBER

Atkinon-Stutz Conpuy, 112 Mr|rct StrG.t :.............'.GArfidd fEC, Bolrtavcr-Mooro t.rrnbc Co., 525 Mrhct Str..t .........,.... Exbrco& l7{5

Dut & Rursll. Inc., 55? Markct Slret ....,,...'....'.GArfield 0292

Dolbs & Cunn Lubs Co?3o Morchuts Exchugc Bldsr.....'.Suttd il55

Gud.to & Glua. 16!0 Aray St. '.. ,.. ' '. .Atwater l3ll0

Hall. Jancr L.. lil32 Mlll,. 81ds...........,......,....suttcr 7520

Henrrmd R.dv@d Cnnpuy, ll? Montrpnrry St. .............IX)ugIar 33tE

Hobbr \lfall Lunbc Co., 2350 Jcrrold Ave..............'...'..Mlsclo 09101

Holno Eurclrr Lunbcr Co llr5 Flnuclat Centc Bldi. .......GArictd l92r

Roy M. Jarln Lumbcr Co.. -Arttur H. Cob. 16 C.lltomh St..'GArficld 6t7l

C, D. Johneon Lunbcr Corporation' 260 Callfonla StrGGt .............GArficld C25t r --on-Bmlnftm Gonpaly

-ra-calrfomii-Ftr-t -. - :.'.,..,.... GArfietd tllu

LUMBER

LUMBER

MacDonald & Harlnfton, Ltd. 16 Calllomia St..... ;.............GArfreld t3ttl

Prcific Lumbcr Coo lAc ltl Burh StrGct .....,...... ...,..C4rfuId f rtf

Pope & Talbot Lubcr Co. 451 Markot Stret.....,.........DOu8lar 2561

Rcd Rlva lubcr Co-. 315 Mouadaoc& BldS. ..........,.cArfeld UIZ

Suta Fc Lubc Co, fi Calilomia Str.ct ..,..........El$rool 20?l

Sbcvlh Ptar Sd.. Coi llx!0 Monadnoc.k BldS. .....,,...EXbrook TlXl

Suddoo & Chrirtomnn 3le Se.m. Str..t ..............GArnrH 2tll

Urloo l.rrnbc CoCroc,Lr Bulldlnr ..,......Suttc 6Ul

WendllnS-Natbu Co., ll0 Mukct Srrur .,....,.........Suttc 5if63

E. IC Wood Luubc Cor I Drumm Street .,................Exbroo& 3?l0

Wcyerhaucc Saler Co- l{9 Califonrla Strct ....,........GAnfrdd S9?a

Garerrtoo & Gro, gth Avauc Pic ......,...........Hlgats 13,15

C.omu Lunbr Co., 4621 Tldryator Avc...,............ANdovs ll00

Hlll & Mortoq bcDconhon St. Wharl ..,.........ANdovcr lOlT

Hogu Lunbc Conpuy, 2nd & Allo Strut ....,......4:l rncorrt 6€tl

Rod RIvc lJnbc Co., iOt Fb.rcid Catc Bldg.,...TWlnoaLr 3ll0

E. IC Wood Lubcr Co- Frcddel e Kry Str. ....,...FRultvelc 0ll2

LUMBER

HARDWOODS AI\D PANEIJ

Muie Pllrood Corporatlo, !|0 rfrh Strot ,..,...........MArLct 6?[5-67a4

ONcill llmbc Co6th and Twrend Strcctr.......,..MArkct t{{t

Whltc Brcthcr.Ftfth ud Birmu srrutr..,......suftc lllc5

sAllI{-DOOR!1-PLyW(X)D

Uaitcd Strtor Plyrvood Corlorati,on. u9 KsH Strcet .,..........,..MArL.t f$2

CREOSOTEDPIIJNG-TIEISLUMBER-P@LE!}-

Amslca Lnbc & Trutlar Co. lli Nd Mmtgonctry St...'.....'Suttcr lZ5

Butca J. H. & Co333- Motron.ry'St .........'...DOugb ltE3

Hall. Juo L. iosz MtI. Eldg. ........,.......'....sutt.r 75al

PANEI.S-DOORS.-SAIIII-SCREENS

""tfii"tt"fif'. 33.11.3:.........Hraat 0016

Hosu Lunbcr C,onpuy. -2nd & Alio Stractr............Gl.ncourt Ctdl

IVcrtrm Dm tl grrh Co.' Stl & Cyprur St! ...........TEnplcbar t{0C

HANDWOODS

Srrablc Hardwud Coo 5!l Flnt Strr.t ..'.........'.TEnd&u 55tl

Wh'lt Bro(tc!..50f High Stret .......'........Al\dovcr l5ll0

LOS ANGDLNS

Anrlo GeUIonh lubc Co., 595 Ead Floroncc Avc. ........THmwdl 3l,ll

Burr Luubcr Co551 chrEb? of Comurrcc Bldg...PRorpoct lflf

Dant & Rueecll, lnc., 1515 E. Scvath SL ..............,... TRlnity 0757

DoDcr & Carm llnbr Co- ,A Fld.Uty Bldr. ...............V4rdt!c a?S!

H.nho'd Rodwood Copuy. fGr So. Brudway .,.,.:.......PRorp.ct llit3

Hobbr Wall Lunbcr Co., 62!i Rowan BIdS.....................TR|nity 50EE

Holnor Eunla Lunbcr Co.. Ar-7u Archlt ctr BUs.' .........Mutud grn

Hoovc, rL I5325 Wlhhlnc Blvd. ...,.....,..,....Y(>k rrtt

Roy lll Juln lubcr Go., F. zL C|qrrlb, uat T6ei!6...,.,.YOrk29Ct

C. D. Johnrol Lunbr Grporatlon, 600 Petrclem 81dg...........,..PR6Fct U65

L"rwnoc+Phlllpr Lunbc 6, 63l Pctrolcun 81ds..,...........,.PRoeFct EU4

MacDoeld & Harrlngton, Ltd., 54? Pctrolctrm Bldg.... .,. .., .PRGp.ct 312?

Paclfic lmbcr Co., Thc, 5zl5 lYll&|ru Blvd. .........,.......YOrt rrat

Prtta Bllnn Lumbc Co..

5a E. srh 3r .....................v^Dd|L. Zt2l

Popc e Tabot Lumbcr Co., 60r W. Fll0r St. TRlnlty Sarl

Rcd Rlvrr Lunbor co.

tU E. Slauo CEntnry 2e0ll

lGtl So. Brordrray ,....,.,......PI|o.FGt Gff

LUMBER

R.lt4 Co- E. Int8 Petrclm Bl.lS..............PRorpcct 2369

San Pcdro Lunbcn C.o.. Su Pcdro. fEgA Wilhiigtor Road ......Se1 p.dro 22l|

Suta Fc LuEbGr Co3rl Fbancld Caia Bl&. ......VArdllrc {4?r

Shcvlln Plnc Sd.r Co, 3t Pctrolm Bldg............... .PRorpcct 0515

Suddo & Chrlrteen, 63C Borrd ol Trado Bl&. .,....'TRirity tE{a

Taona Lunbcr Selo, 423 Pctrolcum 81dg..,......',.....PRotplct U06

Unton Lunbor Co9A W. M. Garland Bldg. ........TRtntty ZEz

Wcndllnr-Nathal CoSzs Wll.htrc Blvd. .................YOIL ll6t

\f,fcrt Ongon Lubcr Co,, ,lz1 P.tralcu Bldg... ......'. Rlchmnd 0261

lVllktnrol ald Buoy, 3lE W. 9th St. ...........,.......TRin|ty ltl3

E. K. Wood trlbor C.o.. l7!l Senta Fc Avo. ......,.....JEfrcrron3lll

Wcychacw SaL. Co. 92| \t. M. Garlend Bldt. .....Mlchhru a35l

CREOSOTED LUMBER..POITS_PILING.

TIES

Anclcen Lunbcr e Trrltlar Co.

Uil Sc. Broadway .,...........PRoDcct $til

Butcr. J. H. & Cc. ..l Wot sth Stt ,..............Ml6tgan @9{

HARDWIOODS

Andcu Hrdwood Col90e Eur rsrh sr. ;............,PRorpcd a45

Cadwdladr-Glbron Co- hc

-iizd elt-otfrpE- gi"e'.' ......ANrdur lrlu

Stulon, E. J., & Son, ZGf Eart 3&h Strc.t ...........CEnhry292U

lilatcm Hadwmd lmbcr 6., 2014 E. r$h St. ......,........,.PRorFGt .lal

SAI'H_DOORS-MILLvyORK

PAIISIS AT{D PLYW(X>D

Back Puel Compun 3l$3ll E thd St............'....ADenr {215

Califomla Door Conpur Thr 37-Zl Ccntrd Avc. ....,,..,....TRiltV Z{af

Cdifomia Pugl & Vcro Co, 955 So. Alucds St. .,...:.......TRiully lC7

Cobb Co., T. M5E00 Cdtrd Avc. ...............ADur llll?

Eubarl & So" Inc- L H. (Inslryood) rlra E..t Hy.L P.rL Blvd.....ORcju&lll3

Kohl. Jno. W. & S0, 652 So. My.rr SL ...............4N3r1[| utf

Orcgm-Warhbgton Pltmod Co. flE Wcrt Nlnth Str..t ,.......,..TR1D1tt lalt

Paclfic \lfood Productr CoreanCd, 3600 Tyburo Strat .....,.....,..AIJeny llll

Pecific Mutual Dm Co1600 E. Warhlnston Blvd. ,.....Pnorroa ,6a

Rm Compun Go. E., a5 So. Alabcda St.......,.,,...Mlcb|su lt5a

Rcd Rivr Lubc Cc. 702 G. Shur@ ..:..........,....CEohrrt 2t f

Unttld Sf.b. Ptt'rod Corpcatinn, uln El|r rsrb st .............PRo.,raJ1

Wcrt Canrt Scrco Coffas E. ..rd Se..t ..........,...4Der. llll

AYE.ilOT!

IT'S TH E TH RI FTY WOOD TO USE

Only a novice buyer would measure the value of a building material by its price on the shelf. Your wise buyer says, "\$7hat's its cost in use?"

And right there is the biggest selling point for Redwood. Fot year-in, year-out durabilifur brings its cost-per-year down so low that Redwood's the rcally thrifty wood to use.

Service records in your own neighborhood prove the

way that Redwood lasts. $7hat would be the cost per year for the Redwood beams in the old Missions? Or Fort Ross? That's the way to figure actual costs.

How much per year of service?

Hammond Quality Redwood will help your customers build houses to stand the test of long-run thrift. There will be a valuable by-product of good will for you, too. They won't forget the yard where they've gotten good advice and good materials.