The California Lumber Merchant - April 1940

Jackl)ionne.

CIEILoTIEX

STANDAND BUII"DING BOARDS

31" [nlllff BOAnD

INST'IATING I.ATTI

VAPOR. SEAL SHEATHING

THERMAT(

HABD BOARDS

HARDBOARD TII^E d FTOOBING

TNAFFIC TOP FI.EXCEIT HXPANSION IOINTS

KHT.TOINT UNTTS

TII.E PATIERNS

PTANK SEES

IEXBOND

WAINSCOTING

MOI'I.DINGS

ORNAMENTS

ADHEST1IES

TRIPI.E SEAI.ED ROOFING

{/rrb new feature of the ABC Monthly Payment Plan enables dealers to cash in on the widespread interest in small homes now being created by the National Small Homes hogram sponsored by FHA and other institutions . . . a real merchandising opportunity for dealers to sell more small homes particularly those costing $2500 and less.

4n (L//Jf you are interested write for the folder which describes the arrangements under which Allied Building Credits, Inc. can provide this service. It also contains a resume of the provisions of Class 3 (Title 1) as well as a brief outline of the procedure to be used in developing mortgages of this type.

to cugtorners of Weyerhaeuser Saleg Cornpany and Wood Conversion Cornpany ADDRESSI INQUIRIES TO AITITIED BUIITDING CREDITS, INC., SAINT PAIrIr, MINNESOTA

GERTIFIED DRY REDWOOID

Mckes any home more lincrble. It is secsoned to climcrte, which mecns it "stcrys put."

We cne prepcrred to supply from our Scrn Francisco plcrnt to the Ccrlilornicr trade ANY QUANTITY, ANY nME.

HOBBS WAI.I. TUMBER

At&inson-Stutz

Back Panel C,ompany

Baxter & Go" J. H..----------------------19

Screen Co.---- -----27

'Wert Oregon Lunbet Co.--------------..--

Vertern Door & Sash Co.-------

Vestern Hardwood Lumber C,o.----. -*,------,----*

Veyerhaenrer Saler Conpany-------------,---- 2

Wheeler Oegood Salee C.orporation,-----*- ---* 27

White Brothecr * * Vood Converrion C.onpeny\ffoo'd Lurnber Co., B. K.-------------

THE CALIFOR}IIA LUMBERMERCHANT JackDionne,publ*hu

How Lumber Looks

_Seattle, Washington, April 9, 1940.-The weekly average of West Coast luriber'production in March (4 w6eks) w"as 134,612,W board feet, br 68.4 per cent of the weekly'average-.for.I92G1929, the industrf's years of highest cipacity realization, according to the West Coast lumberrnenis Association in its monthly survey of the industry. Orders a_v_eraged 136,441,W board feet; shipments, 133,434,000. [-eekly averages for February were : production , 127,034,000.board-feet (64.5 per cent-of the highest capacity'real- izalion index) ; orders, I 30,595,000 ; shif ments, iZg,6n,W.

First 13 weeks of.I94A, cumulative prbduction, I,fuS4B,{9 -bo-"t4 feet; same period, 1939, {,q3,056,000; 1939, l,t72,t69,0cf..

Orders for 13 weeks of 1940 break down as follows: rail, 717,933,W board feet; domestic cargo, 672,412,ffi; export, 98,986,00O ; local, 234,659,000.

The industry's unfilled order file stood at 520,378,000 board feet at the end of March; gross stocks, at 976,000,000.

West Coast lumber held its -lines during March, with neither marked advance nor retreat from- its Februarv position. While the prospect for the industry was brightei at the end of March thbn at the last of 'Februaryi the shortage of intercoastal space was an increasing barrier across routes to water-borne markets for West Coast lumber, including California and the Orient as well as the Atlantic Coast. The industry's maior problem is how to get its_ lumber to these maiket.. 'Some shipments that normally should go by water have already- been made by rail.

The market prospects for West Coast lumber are prom- ising in two spots-the big Midrvest territory and- Cali- fornia. The latter market-emerged from its winter-long lethargy at the first of_March and its spring volume prosl pects are now good. Residential building in the Midwest was active in March despite an extended ivinter of extreme

Sudden

severity. When the frost is out of the ground and masons and carpenters are enabled to rvork full time, the 1939 rate of home building should be resumed in most sections of the country.

Meanwhile, with the situation in intercoastal shipping becoming distinctly worse month by month. the difficulty of getting its products to water-borne markets is a major handicap on the West Coast lumber industry.

During the week ended March 30, 1940, 497 mills produced 209,533,000 feet of softwoods and hardwoods combined, shipped 232,237 W feet, and booked orders of. ?2!,, 258,000 feet, according to reports to the National Lumber Manufacturers Association from regional associations covering the operations of representative hardwood and softwood mills.

Lumber orders reported for the week ended March 30 by 4OZ softwood mills totaled 216,180.000 fee.. shipments were 2n,832,W feet, and production 199,419,000 feet.

Reports from 107 hardwood mills for the same week gave new business as 10078,@O feet, shipments 11,405,000 feet, and production 10,114,000 feet.

The Western Pine Association for the week ended March 30, 111 mills reporting, gave orders as 68,744,000 feet, shipments 68,496,000 feet, and production 56.93.000 feet. Orders on hand at the end of the week totaled 234.O43.000 feet.

The Southern Pine Association for the week ended March 30, 119 mills reporting, gave orders 29,108.000 feet, shipments 33,146,000 feet, and production 30,612,000 feet. Orders on hand at the end of the week totaled 66.,t49.000 feet.

Lumber cargo arrivals at Los Angeles Harbor for the week ended April 6 totaled 14,556,000 feet.

Subscrlption Prtoe, 82.00 pot Yocr Siagle Copier, 25 cents ecch.

LOS ANGEI Fq, 941*, APRIL 15, I94O

l,try@lir*to

NEW PROFIT from Hardwood Floors

Tell c floor layer you c(m furnish ocrk flooring free hom crook curd wcrtch his eyea open"

Show him Brcdlefs Stsciqht'Line flooring cnd they'll open still wider.

Becquse tom cnry curgle he looks ct ii . . . by qny iest he gives it, it's sbcight from end to end, piece by piece, bundeE:EEndle, ccr by ccs.

Ecrch piece ol Bradley's SEqight-Line Ock Floor" ing mcrtches snugly wiih the nexl . . no ends oul oI squcre nor lorcing.to overcome crook . no leneion nciled in to threcten lcrler opening up.

To the floor lcryer this mecns lcrster lcyinqt to the owner, cr linisbed floor of superlctive

smoolbnegs . . . to his wile, lileline f,ooring beauiy.

To you" the decler, il necms c lqster selling flooring wilb more timeg lrunover qnd morg proliL

On your ledger, Brcrdley's Strqight'Line OaL Flooring does not necD cr netw or unbied item ol inventory. Ii doee meqn cr smcEt proved improvenent in cr stictly stcrple itern which will substantiqlly boost yoru volurne ol hcndwood 0ooring scles.

thall we quote on your initial ordcr including Oak Plank and Beech'Flooring, too and enough interior trim in Oah, Gum or Arhansas Soft Pine to mahe up a car?

fVith the years a richer life begins, I fhe spirit mellows; L. Sipe age gives tone to.violins, ---\Uine, and good fellows.

-John Trowbridge.

Twenty-five years ago I attended a convention in New Orleans at which the Southern Pine Association was organized. At that time I was one of six men who were publishing lumber journals in Southern Pine territory. A few days ago I attended the 25th birthday convention of that Association. Of that group of lumber journal publishers who were there 25 years before, I was the only one still living. The other five had long since gone to whatever reward Providence provides for lumber journal publishers. ***

So the Association honored me with a solid silver trophy, nicely engraved- When I carried it home my wife asked me where I got it. I told her the Southern Pine Association gave it to me. She wanted to know what for, and I told her "for being so damn old." *,trt

The five who had passed on were: Jim Baird of The Southern Lumberman; William Eddy Barns, of The St. Louis Lumberman; Jim Defebaugh, of the American Lurnberman; Bolling Arthur Johnson, of The Lumber World Review; Walter Wright, of The New Orleans Lumber Trade Journd. Not only are those five men gone, but three of the journals they published are likewise gone, The New Orleans Lumber Trade Journal, The St. Louis Lumberman, and The Lumber World Review. The family of Jim Defebaugh still owns and publishes the American Lumberman, and two of Jim Baird's talented lieutenants jointty publish The Southern Lumberman;-Stanley Horn and Jack Whaley.

THE GULF COAST LUMBERMAN was 27 years old April First, 1940. As a demonstration of how the Lord must take care of ambitious young fools, let it be known that when I undertook to go into the publishing business I had a wife, three baby daughters, a small home partly paid for, and four hundred dollars. I haven't much more than the four hundred dollars today, but the family is

grown and healthy, and the home is paid for. That's something. ***

Time flies. It seems but a day since THE GULF COAST LUMBERMAN was born and but a day laterthough it was 18 years ago-that THE CALIFORNIA LUMBER MERCHANT came into being. But much lumber history has been made in those 27 years. The files of the GCL and the CLM bear witness to that history. Think of the thousands of good men and true who have come into the lumber picture and then passed into silence, in those years ! Think of the billions of feet of tall trees that have fallen before the saws and ggne out into the world to serve the needs of mankind, during those years ! *:*,k

Which is enough about Looking backward is a swing toward morbid Young men built the world, and will continue to it. The best laugh I have had is at the sad the present of politicians who are low-rating candidates on the ground is "too 9." What students of history the one that a politicians ust be ! A man in his deep thirties is too Presidentt He is older than Thomas he wrote the Declaration of Independence; olde Alexander the Great was when he had quer; older than most of the world's greatest men have been when they performed their prodigies; older than Jesus Christ was when He had performed His great mission, and returned to His Father.

++'f

I hold no brief for any individual in the Presidential race. But decrying the fitness of a man to hold high office or perform worthy deeds simply because he is not of advanced years, amply testifies that the critic must be utterly destitute of the faintest shadow of knowledge of the history of mankind. Great thinkers, great theologians, great explorers, great authors, great scientists, great statesmen, great rulers, great inventors, great doers of every sort since the world began, have in the main been young men. A listing of them would fill a book bigger than the biggest dictionary.

(Continued on Page 8)

HOW THE INSUTITE WATI OF PROTECTION Controls Vapor

LEFT:

llheo vapor from the inside of a room with high temperature strikes Sealed Lok-Joiat Lath it is turned back by a double asphalt coating oa the studding side, thus retarding vapor from getting past the warm side of the wall.

RIGHT:

Then Bildrite Sheathing, the outside nember of the !/all of Protection, integrally waterproofed with asphalt, but not sealed, allows colder outside air to &aw out aoy vapor that may have escaped the barrier.

INSUI.ITE PRODUCTS INCLUDE...

Strvclwoh Sealed Graylite Lok-Joint Lath, Graylite Lok. Joiot Lath, Ins-Lite Lok-Joint Lath, Bildrite Sheathing.

lnteriq Finicfies: Ins-Lite, Graylite, Smoothcote, Satiocote in 4 washable colors, Hardboards, Acoustilite, Fibedite.

TATKING ABOUT

THE NEW INSULITE WALL OF ROTECTION

Tgr orhole building trade is excited about the ,TeTT INSULITE nfall of Protection, because it's built on the correct scientific principle of vapor contfol.

The INSULITE \Zall of Protection guards against vapor travel-providing maximum Protection against condensatioo of moisture.

Vhen you have Sealed Graylite Lok-Joint Lath for the inside wall, and Bildrite Sheathing for the outside wall, you are in a position to sell the latest thing builders everywhere are demandiogthe neut INSULITE lVall of Protection.

Tbat's uthy tbe biggest sales are going to dealers utbo stock INSULITE Bilddte Sbeatlting and Sealed Graylite Loh-Joint Lath,

Before another day goes by, sit dowo and write fnsulite, Department C40., Minneapolis, Minnesota, for booklets showing how Insulite builds bigger, steadier profits for you.

the Paclfrc Goart by THE PARAFFII{E GOillPANlElS, lnc., San Franclsco, Seattle, Portland and Loc Angele

(Continued from Page 6)

Men you hear decrying "boyishness" are usually regretting something they have lost, and cannot get back. In other words, sour grapes. When William Jennings Bryan sprang into the national spotlight with his famous "Cross of Gold" speech in Chicago, they began calling him on all sides, "The Boy Orator From the Platte," his home being then on the Platte River. That remark was made one day in the presence of John J. Ingalls, a man with acid on his tongue, and Ingalls uttered this famous wise-crack: "Yes, but to understand the beauty of the similg you should see the Platte; it is one inch deep and a mile wide at the mouth." That has long been a leader in my list of dirty cracks.

A vast number of people have great reverence for everything that is covered with mold, rust, or mildew. They would worship the devil because of his antiquity. Such folks bow low before rot and rust and. adore the worthless things that have been preserved by ttre utter negligence of oblivion. I am thinHng particularly now of so-called "antiques." Some good friends of mine are hopelessly inoculated with the antique germ. They recently paid out a bale of folding-money for a table alleged to have been owned and used by some of the decadent nobility of Europe. They installed this monstrosity in their dining room, and ushered all their lriends in to witness the prize. That is, the wife did. The husband looks thoughtfully out of the corner of his eyc, and says nothing. I seem to see his tongue slightly in his cheek. But the wife insisted that I inspect that marvelous (?) table. She asked: "What do you really think of it?" I said, "Lady, you should thank God that it does not smell like it looks, or you'd never be able to eat off of it." Maybe that's why I haven't beetr invited to do so.

tt*

Never before in history was there a time when common sense and generosity fitted each other like cane syrup and hot cakes. The rich and elderly man has only two choices with regard to his money; to wait and let the tax collector get most of it after he dies, or to have a world of happiness and satisfaction putting it to good use here and now. It doesn't seem reasonable that any sane human, equipped with normal heart and brain and subject to normal human impulses, would deliberately choose to let the inheritance tax man grab a million from his estate AFTER his death, in preference to going out into a needy world to see how much fun he could have and how much good he could do, distributing that million on THIS side of the grave. I don't see how he can do it.

I've come to the definite conclusion that a lot of folks, even old ones, think they're going to live forever; that everyone else is going to cross the dark river, but not them. That's the only basis on which I can understand the attitude of rich men who apparently would rather have a coldblooded tax collector get most of their money after they die, than do praiseworthy and intelligent things with it inthis life. Yes sir, you grab hold of one of your elderly friends who has one foot in the girave and the other in the gravy, and ask him why he doesn't make the choice I've just been discussing, and he only looks at you pityingly. So I've decided he thinks he's going to be here always. For one thing is absolutely certain, that if he died today the inheritance tax man would get most of his estate. It is easy to understand a man who has a choice between giving his money away or keeping it, making the latter choice. But today he has no such choice. He either disposes of it while alive, or lets the tax man get it after he is dead. There is no other route he can take.

It has been truly said that great wealth and great benevolence are seldom housed in the same human breastl-.that generous humanitarians are always poor, and, in case one of them got suddenly rich his humanitarian philosophies would be lost in the shuffle. Probably true. But honest to Socrates, if the appraisal of my estate and the inheritance tax scale showed that if I were to kick off tonight the tax man would drop around and collect a huge sum of money from what I left, I wouldn't be able to sleep waiting for morning to come so I could start out doing some cash scatteration. As between paying the inheritance tax collector a million dollars, or going out into the highways and ttre byways to put that million into places and hands where it would do the most good-if that's a choice to hesitate over, then I'm a Chinese giant. A man who would rather have the cold hand of the tax collector get his money, than scatter it among the warm hands of thousands of needy children, has something wrong with both his heart and his mind.

Mind you, I'm not defending or indorsing-or even discussing-the inheritance tax situation. We've got it, that's all. And there still are no pockets in a shroud, and "you can't take it with you-" You use your money on THIS side of the grave, or the inheritance man grabs it when you're IN the grave. I hate socialism, and all that it stands for. But I can't help believing that the deepes! darkest niche in the lower left-hand corner of hades is being especially reserved for super-rich men who have no sense of stewardship. And now, since the tax eats up the estate anyway, that goes double.

How PALCO helps you REDWOOD Self More

vrcT0 R fiigh Eatly Strength PORTI.AND GEMENT

Gucrcrnteed to meet or exceed reguirements ol Americcur Society for Testing Mctericrls Speciliccrtions lor High Ecrrly Strength Portlqnd Cemeut, crs well cs Federql Specificcrtions for Cement, Portlcurd, High-Ecrrly-Strength, No. S$C-201.

HIGH IANI.T STRTTGTI

(28 dcry concretc shengths in 24 hours.)

"Years Per Dollar" the real ' unit of value in lumber for exposed places, makes RedI wood the logical choice.

Palco Redwood, with facilities unexcelled in the Redwood industry, brings you the extra "yearage" of Red- | , I wood accurately milled, properly cured and care- ,l fully graded. &ll Redwood. 'i

tl Buy Palco Redwood. Both

SIII.Pf,ATD RISISTAIIT

(Result ol compound compoaition cnd usuclly lound only in specicrl cements desigmed lor lhis purpose.)

ffilflilUll DXPAilSI0I| and C0ttTRACTI0tf

(lxtremely sevcre cuto-cltrve test results consistently iadiccrte prccticclly no expcrnsion or conhcction" thus glirqinating one ol moet difiicult problems in use oI c high ecrly shengrth cement )

PACKII' il{ ilOISTURE. PROOr GRDETI PAPIR SACf, STAMPID WITf, IIATE OT PACIIII{G AT IITil,I

(Uters' crssurcnco oI fresh stock, unilonnity cmd prolrr results for concrete.)

Mcrnulqctured by

Three California Cities Listed Among Creo-Dipt to Build Three Model First Twenty in Building in U. S.

Three California cities were listed among the first twenty in the United States reporting the largest volume of building for tlre first two months of. 194O. Los Angeles was in second place with a total of $11,215,908, San Francisco was sixtlr with V,n7J78, and San Diego was eleventh with $2,774,8W. New York City was in first place with a total of. $45,876,377.

Following are the twenty cities showing the largest permit valuations for the first two months of the current year and comparative figures for 1939 as compiled by Dun & Bradstreet, Inc.:

Shingle Homes

Philip W. Bailey, manager of the Creo-Dipt Company, Seattle, announces that three Creo-Dipt homes are to be built in the Capitol Hill district in Seattle, demonstrating the adaptability of shingles for both roofs and sidewall work for different types of homes. The first of these houses, a colonial two-story home, is now under construction and was designed by the architectural firm of Loveless and Fey. The other two houses will be started within the next month. Creo-Dipt shingles in different color schemes will be used on both roofs and sidewalls.

The houses'rvill range in cost from $5000 to $850O. Materials will be purchased through local lumber firms and it is planned to use the latest developments to fulfill in every respect the demands of present-day home owners. The houses will be open to the public when completed and photographs will be available to lumber dealers, contractors and prospective home owners.

Reunion at Poet Laureate's Home April 28

A large group of friends of Mrs. Adeline Merriam Conner, Poet Laureate of the lumber industry, will hold their annual spring round-up on Sunday, April 23, at her home, The Cedars, which is on the main highway to Downieville, about 13 miles north of Nevada City, Calif., and within trvo miles of the historic mining town of North San Juan.

Mo.

Baltimore, Md.

Boston, Mass.

Cincinnati, Ohio

E. E. Carriger Heads Coagt Counties Club

E. E. Carriger, Santa Cruz Lumber Co., Santa Cruz, was elected president of the Coast Counties Lumbermen's Club at the annual meeting of this organization held at Castroville, Calif., March 6.

Jas. Greenelsh, Homer T. Hayward Lumber Co., Salinas, was elected vice-president, and J. H. Kirk, Southern Pacific Milling Co., San Luis Obispo, was re-elected treasurer.

E. H. Galpin has succeeded George W. Greene as secretary.

A number of the party will stay at the National Hotel, Nevada City, on Saturday night, and will attend a banquet and entertainment there on Saturday evening at which Mrs. Conner will be the guest of honor.

A picnic luncheon on Sunday has been arranged for Mrs. B. E. Bryan and Mrs. Frank W. Trower. A short formal program will follow the lunch.

Rates for rooms at the National Hotel are $2.@ single, $3.00 double, with bath; $1.50 single, $2.00 double, without bath. Reservations should be made direct to the hotel.

Those who expect to attend are requested to notify Jas. B. Overcast, Strable'Hardwood Co., First and Clay Streets, Oakland, who is "major-domo," in charge of arrangements. His telephone number is TEmplebar 5584.

All lumbermen, their families and friends are cordially invited to join the party.

GOMPANY

Sott Textured GAIIFORNIA PINES

Soft Ponderoso cnd Sugcrr Pine eosy to work with oll edged tools cmd stickers. Toke points economicolly lor quolity Jinishes. Kiln dried ond shed stored. Continuous yeor round production. Stroight ccrs or mixed cors.

LI'MBER CI'T STOCK MOITI.DING PLWOOD INCENSE CEDAR PENCIT AND BUND SI.ATS

THE RED RIVERIUMBER GO.

MILI, FACTORIES AND GENERAL SALBS

WESTWOOD, CALIFORNIA

LOS ANGELES

Salcr O6cc: 7ll Vertem Pacific Bldg., f0tf So. Broadwey

\Ferehoure: L. C. L Vholerdc, 7O2 E. Sleuron Ave. SAN FRANCXSCO

Salcr O6cc: 315 Monadnock Building

OAKI.AND

Seler OEce: 908 Fiaeacial C;cotec Building

GETS RE B MO

usrllEs$

If you were olfered a prduct capable of saving you important money,' wouldn't you be interested glad to hear about it, likely to buy?

@

You offer such a product when you sell Wobnanized Lumber*. It is an effective line oI attack for obtaininq more business. You can tell home builders how Wobnanized Lumber gives protection against decay and termite damage at less than 2/s addition to the total cost of the house. You can sell WoLmanized Lumber for sleepers s1d lailing strips in commercial and institutional buildings. There is a rich source of extra business in skuctures ex' posed to weather, like the stadium shown above.

WoLnanized Lumber is gold through regular trade channels, coming to you direct from leading lumber producers, who ship in straight or mixed carloads. Ask ue to send you samplee of the new folders which you can use effectively in selling Wolmanized Lumber. AMERICAN LI'MBER & TREATING COMPANY, I4O8 OId Colony Building, Chicago.

rRegndercd Tradencrl

TRADE -47?rs r0u

San Fraucieco: I i6 New Moatgomery St. SUtter 1225

ECONOIItrT WITH OUAIrlTY-Wolmrn' irod Lumber u!.d at dangcl Pointr Drct6ts thc whob ttsctuF .t low cdt. ?"t it ir th. bxt mon.y ctn buY, alweYl tE.trd to ona Pt of spFi6qtioru' and rold undcr onr bnnd.

[UMBDR

The Pictures on the Shippins Office Wall lq la,c/" Sioa*n

O (Note: The brightest plcrce crround every scrurmill, lcrrge or sncll, is the office of the shipping clerk No mcrtter how shcbby it mcry be, the wclls are invcricbly well covered with bright pictures, chielly cclendcrrs, cmd clwcys the subiect is &e same-young, becutilul, Ehcrpely, nude or necnly-nude wonen.)

When I ihink crbout the pictures, ?out the nrrlced lemcrle pictures, The pictures I hcrve seen in gnect Art gcrlleries and hclls; Though they're done by crtists clever, They don't aeen so lovely, ever, As the pichrres thcrt I see Upon the shipping ollice wall..

, Aht rhe ship;s "L" **,

I hcrve hecnd of crt collectors, Rich crnd l--rous crt collectors, With their priceless *nudes" cmd pcintingrs Of the femcle forzr, cnd alb But to me they're not compcring With tbe pictures, bcre cnd daring, That the Shipping Clerk hcrs pcsted On the shippiag office wcrll

Aht That "lrt"L "n *'*"0, A, Cellini mcy be gorgeoua, And cr Titicn mcry be grcnd, Iooncrdo mcry hcrve been the greatest Pcrinter in the land; But the guy I put my bets on" Summer, winter, spring, cnd lcll, Is the guy thcrt pcints the pictures For the shipping office wqll

Ahl Thcrt shiJping offic. **, So, here's to you lvtr. Shipping Clerkl You're cr first-clcrss scrwmill guy, You've won your plcrce in Hecrven" When the notice comes to die,. For youte brightened up your corner [o the mill plcrnt, lcrrge or small, By the pictures thcrt you've hung upon The shipping.o*".. "r"1.

Yesl The shipprng office wcll.

THE CEI.OTEX ROOTIilG I.ITIE IS A DEAI.ER'S I.ITE

SoId OnIy Through Becognized Dealerc TO PROTECT YOUR PROFITS!

Frr I HRoucH recognized dealers onlT-that has always been the distribution policy on Celotex fnsulation Products, to protect the profits of Celotex Dealers. And because Celotex believes you are entitled to protected profits on roofing, too, Celotex Triple Sealed Shingles are sold through recognized dealers only.

That's why we say the Celotex Roofng Line is a dealer's line! It's a top-quality line, too, backed by the world-famous Celotex reputation, manufactured to give your customers extra years of service without extra cost, and priced to yield you a worthwhile profit.

FUII Ran$e ol Styles and @lors

CelotexTripleSealedShinglesare promotional material-is furofferedinawiderangeof popular nished to help you close sales. styles and colors, designed to Tberewillbealotofnewroofssold meet every customer's wishes and in your community this year. Get harmonize with any architectural your share ofthat busioess! Your style. Plenty of merchandising proitsareprotectedwhenyousell help-hard-hitting,stroog-selling Celotex Triple Sealed Shingles!

CTEqoTEX

TRTPLE SEALED SHINGLES

SPEED ATONE IS NOT ENOUGH!

OI course dqys sqved qre dollcrs eqrned, but Monolith "VELO" High Ecrrly Strength Cement gives speed with positive scrlety and ecse oI using loo! More qnd more successlul contrcctors cnd engineers wqnt utmost density and waterproot quqlities in their 24-hour concrete. Thqt's why "VELO" gets the ccrll lor so mcny dillerent construction purposes. It contcrins specicl properlies, but no crdmixtures of crny kind crre used either during or qlter manulqcture. "VELO" hcs greqter tensile and compressive strengths qt qll Gr(f €s... no undesircrble expqnsion or contrcclion. It is highly plcrstic cmd easy to work !

t?lV 6]o,nc'rilh St&'u/

BV locb Siaaaa

Ag" not guaranteed---Some I have told Jor 20 ycars---Some Legs

No Box Seat For Him

He , very drunk That was plain. And he staggered u/to the ticket window of a thoatre, while a well dressed crowd of people poured in to see a stage play.

The ticket agent told him that the house was practically sold out. There were no seats on the lower foor at all, and none in the first balcony. "But," she said, "I can give you a seat in the front of one of the boxes next to the stage. Would that do?"

RETURNS FROM NEW YORK

T. B. Lawrence, Lawrence-Philips Lumber Co., Los Angeles, is back from New York where he spent several days on business. He traveled on the company's steamer, Josephine Lawrence, to the Panama Canal. After visiting a few days in Miami, Florida, he went by airplane to New York. The return trip to Los Angeles was made by airplane. He was away about a month.

APPOINTED SUPERINTENDENT

Eddie Williams has been appointed superintendent of the Santa Ana Lumber Company, Santa Ana, Calif. He has been connected with the lumber and millwork business in Southern California for many years, and previously was with Madary's Planing Mill at Fresno.

REMODELING OFFICE BUILDING

Ross Lumber Company, Modesto, are remodeling and modernizing.their office building. The work includes installation of in air conditioning system.

The drunk showed great alarm and excitement. "Lady]' he shouted- "f wouldn't sit in that front box for a million dollars. No, lady, not for two million dollars."

"'1 /'hy" asked the puzzled ticket lady. "'What's wrong with a front box seat?"

"Lady," said the drunk, pityingly. "Haven't you ever heard what happened to Lincoln?"

S. F. BUILDING PERMITS GAIN

San Francisco building permits for March, 1940, totaled $3,983,919 as compared with $3,335,196 for Illarch, 1939. The San Francisco total for the first three months of 194O was $8,191,097. Last year's first quartet p.tlttit. amounted to $6,535,404.

MOVES LOS ANGELES OFFICE

The West Coast Lumbermen's Association has moved its Los Angeles office to room A-63, Chamber of Commerce Building, 1151 South Broadway. The telephone number is PRospect 5108. The Association is arranging for an interesting display in its new quarters.

HOLD UP LUMBER COMPANY

Two armed bandits held up Brown & Dauser Lumber Co. at Fullerton, Calif., on April 4, and escaped with $30O in cash. E. E. Stefiensen, manager, V. D. Gill, assistant manager, and Dorothy Burkhart, bookkeeper' were threatened by the gunmen.

New Plywood Sellins Kit Now Available Smaf f Home Sales Program For 1940

Just off the press for the M and M Wood Working Company of Pbrtland, Oregon, manufacturers of fir plywood, is a selling kit titled, "Resnprest Plywood Means Business." Following up this theme, twelve special inserts have been developed'for specific uses of Resnprest exterior plywood.

Fields and uses covered by the inserts include complete plywood homes, exteriors, trims, curved entrances and flush walls, signs, service stations, refrigeration and locker plants, boats, poultry and farm uses. Other fields are portable buildings, cabins, multiple use concrete forms, truck bodibs and trailers. A folder covering specifications is also included.

Each insert is devoted to a particular field with complete selling information plus detailed explanations and pictures of applications and uses of the waterproof exterior plywood. The wide range of subjects and examples makes this kit a valuable sales aid for retail dealers.

IN NORTHWEST

Roy Stanton, E.J. Stanton & Son, Los Angeles, is on a trip to.the Northwest calling on their customers and mill connections. He will be awav three or four weeks.

Washington, March 30.-A comprehensive, spiral-bound portfolio of all the materials available to local State Homes Foundations, lumber merchants, builders and financial institutions has just been made available by the National Small Homes Demonstration, sponsored by the National Lumber Manufacturers Association and National Retail Lumber Dealers Association. It is intended for the use of traveling representatives in the presentation of the 1940 sales campaign to the building industry this spring.

The newly assembled collection which is also being sent to the manufacturers cooperating in National Small Homes Demonstration, brings together all the materials necessary for the inauguration of a local drive for lower cost homes.

The portfolio contains information for the exclusive use of the dealer in the form of a new dealer's manual, a lowcost home sales manual for distribution to prospective home builders, ready-written advertising for use in local campaigns, ready-written publicity material, illustrations of models and sample working drawings of the two 194O engineered homes suggested as exhibit houses.

MOVE TO NEW QUARTERS

The Patten-Blinn Lumber Co., Monrovia, Calif., has moved into its new quarters just across the street from the old location. Extensive interior and exterior improvements have been made to the property. N. S. Crandall is manager of the yard.

lnsulite lnaugurates Sales Expansion Program

The Insulite Company inaugurated an extensive sales expansion program for the West Coast effective April 1, and to expedite service to building material dealers and jobbers in the Coast territory, a number of direct sales representatives have been added to the Insulite's Pacific Coast staff. They will be stationed at key points in the five western states, California, Oregon,'Washington, Idaho and Nevada.

The proposed plans for enlarging and expanding the company's sales organization were submitted by L. C. Monahan, Pacific district manager, and approved by E. W. Morrill, vice-president and sales manager, on a recent trip to the Coast.

"The tremendous acceptance of fnsulite's new line of materials, plus the desire to give closer service to our customers in the West Coast area, are the compelling reasons behind this expansion of our sales activities," said Mr. Morrill.

The new plans include the establishment of new offices for the West Coast operations at 604 Mission Street, San Francisco.

A Stanford man and a veteran in the building industry, L. C. Monahan is widely knorvn throughout the Pacific

37,957 CONTRACTORS

Sacramento, April 7.-A total of 37,957 contractors are operating in California and recognized by the Contractors' License Board. The board reported an increase of 2853 licenses, or 8 per cent, since March, 1938.

Coast. For many years he was associated with Herbert Hoover in the United States Department of Commerce.

Under Mr. Monahan's direction, a number of experienced insulation salesmen have been added to the Pacific district staff, including W: G. Crarvford, Seattle; L. M. Griffin, Portland; M. C. Cruse and E. W. Sharv, San Francisco; D. W. Gilfillan, Los Angeles; Mark S. Bailey, San Diego; and E. D. Griffith, who has been appointed as architect's representative, serving the entire Pacific Coast. The group averages more than ten years' active experience in the sale of insulation and hardboard products in the territory to which each man has been assigned. Additional appointments covering inland territories will be announced later.

Insulite products are nationally known in the home building field as insulating sheathing and plaster base, as well as interior finish. It originated and developed the first rigid board insulation twenty-six years ago. Eight new products recently announced by them in its 1940 program include pre-decorated, washable interior finish materials and two low density insulation tile boards for sound quietirg.

The company has its plant at International Falls in Northern Minnesota, and also maintains a large plant in Finland, which until recenty had served the entire European countries. War developments in Finland have made it necessary to shift their entire export department to Minneapolis, where the sales of some 90 export outlets in South Africa, England, Mexico, South America, and other parts of the world are now handled. A number of Pacific Coast ports also will serve as export outlets for Insulite products under the new plan.

CHANGE OF NAME

Wyllie Wrecking Co., Oakland, has gone out of the wrecking business and has changed the name to Wyllie Lumber Co. The yard has been moved to 989 69th Avenue, Oakland.

FT'IJ.WAIERPROOF

SIIPER.TIARBOND NYWOOD

PORT

WHITE

L. C. Monahcrn

Lor Angeles Hoo-Hoo Club

Reorganized

A Hoo-Hoo luncheon meeting was held Tuesday noon, April 2, at the Mona Lisa, Los Angeles, when it was voted to reorganize the Los Angeles Hoo-Hoo Club. Those present were enthusiastic about the rejuvenation of Hoo-Hoo it provides a common ground of good fellowship for branches of the lumber industry, and encourages all

activities that promote home building. Vicegerent Snark

J. E. Martin presided at the meetirig.

The Club will meet monthly and the next luncheon will be Wednesday, May 8. It is expected that a golf tournament and concatenation will be held in June.

The following attended the meeting:

\. H.Ja1son, Standard Lumber Co.. . Los Angeles

Geo._E._Ream, George,E. Ream Co. .......Los An[eles

Frank Curran, Frank Curran Lumber Co......Santa-Ana

Me! Coe, Mel Coe Lumber Co.... ..Comlton

4 W. Donova_n, Hobbs Wall Lumber Co. Los Angeles

R. Nort_vedt, Whiting-Mead Co. Los Anleles

A. A. Kayser, West Coast Lumbermen's Association ...Los Angeles

lack I.yg1',_ Red Cedar S_!i1gle Bureau. .Los An[eles

Russell Edmonston, E. K. Wood Lumber Co.. Los Anfeles

Dick J.ones, Jones_Lumber Co. ... r. ;. .Los An[eles

9arl _Reerl_eq, Ilgbbs Wall Lumber Co.. Los An[eles

luy..Ya1 Fj,--Hobbs Wall Lumber Co. Los An[eles

9*iI. C. McKinney, E. L. Bruce Co... .Los An[eles

Bill Sampson, Sam ICill Sampson Co.. pasadena

Lauren E. Foster, Patten-Blinn Lumber Co.. .Los Angeles Lumber

Harvey Koll, Harvey Koll Lumber Co.. Los Anieles

Dennis Gilchrist, Pope & Talbot Lumber Co.. Los Anieles

Wllliam S^chorse, Poff & Jallgt I umber Co.. Los An[eles

Kenneth Smith, Lumber & Allied Products Institute . Los Angeles

F. A. F.edlitg. .:.. . Los Anleles

L. H. Stanton, E. J. Stanton & Son Los Anieles

F. A. Golding, Anglo California Lumber Co..Los Anieles

y. P..J"L"son, Anglo California Lumber Co.. Los Anleles

Russell Gheen, C. D. Johnson Lumber Corp.. Los Anieles

Geo. S. Melville, South Sound Lumber Sal6s..Los Anleles

Jason C. I\[cCune, J. H. Baxter & Co.. .Los Anieles

C. E._Williamson, Owens-Parks Lumber Co.. Los Anleles

Jim Cly_nick, O-r,rrens,-Parks Lumber Co. Los Anleles

J. E. Martin, The California Lumber Merchant .....Los Angeles O EEf,TTNFI'L O ECONOMICAI ,

Solid Philippine ltlchogcmy Wcrll Pcnelling

A Sensational New Product That Sells on Sight

O Is that a funny question? No-it's just another way of looking at the job of selling windows for today's homes. For peaple wanl mare wnbaams! That means more windows, greater cha^rm, molt beeuty, easier room decoration. Ordina,ry windows don't measure up to these requirements.

Ordina,ry windows leak heat-they stick, rattle and jam. But arr.Evrrrn does none of theie things. For Brr,EmrrrD is a trouble-free window. And over 100,000 American homeowners ca,n vouch for su.ENTrrE since Curtis introduced it in 1989. srrrnhrarrri windows have been helping deolers sell house jobs for over eight yea^rs. There's an over-abundance of satisfaction in every srroxrrrn sale.

A few of the feotures that have put etr.r.Nrrro windows far ahead of ordinar;r windows a,re: (f) Lifetime springs to replace weights and cords; (2) Sash glides smoothly in metal channels; (3) Sturdy built-in weather-stripping; (a) All wood parts given Curtis toxic dip; (5) Mitertite trim adds to beauty; (6) "Pre-fft" sash speeds up installation; (7) Na^rrow mullions admit more light.

The srr,Eryrrrn window family belongs in your stock. It will make money for you year after year. The srrJrNTrrE family includes double-hung windows, casements, "Roto-Vent" and basement sash; storm windows and screens optional. Send for full information. If you livein Canada, write to Edwards Curtis Limited, 991 Somerset Street West, Ottawa, Canada.

s ILq.l!,FrT[the fnsulotcd-window

II|ERE lS olttY 01{E SttEl{TtTE Al{D oILy CUnflS mXES tT Its patontod foaturos aren't avallablo In ant othor ulndow

Cunrrs CoupaNrns SEBrrrcn Bunnru

Clinton, Iowa

Please send me full details on the srr,rnrrrn Window Family.

FATE

By Susan Marr Spalding

Two shall be born, the whole wide world apart, And speak in different tongues, and have no thought Each of the other's being, and no heed; And these, o'er unknown seas to unknown lands, Shall cross, escaping wreck, defying death; And all unconsciously shape every act And bend each wandering step in this one endThat, one day, out of darkness they shall meet, And read life's meaning in each ottrer's eyes.

And two shall walk some natrow way of life, So nearly side by side that, should one turn Ever so little space to left or right, They needs must stand acknowledged, face to face. And yet, with wisdul eyes that never meet, And groping hands that never clasp, and lips Calling in vain to ears that nener hear, They seek each other all their weary days And die unsatisfied-and this is Fate.

PRrMA-F'AC(E)CrE EVTDENCE

"You say this woman shot her husband with this pistol, at close range?" asked the coroner of the witness to the tragedy.

"Yassuh."

"'Were there powder marks on his face?"

"Yassuh. Dass why she shot him."

THAT'S DIFFERENT

Lieutenant (roaring with rage)-Who told you to put those flowers on the table?

Steward-The Commander, Sir. Lieutenant-Pretty, aren't theY?

THE REAL PHILANTHROPY

It is nothing to give pension and cottage to the widow who has lost her son; it is nothing to give food and medicine to the workman who has broken his arm, or the decrepit woman wasting in siclcress. But it is something to use your time and strength to war with the waywardness and thoughtlessness of mankind; to keep the erring workman in your service till you have made him an unerring one, and to direct your fellow-merchant to the opportunity which his judgment would have lost.

-John Ruskin

AN EMBLEM

Poet, plant your tree

On the upward way; Aromatic bay

Plant, that men may see Beauty greenly growing

There in storm and shine, And through boughs divine Freedom bravely blowing.

-Siegfried Sassoon

LAW ABIDING

"'What are they moving that church and the schoolhouse for?"

"I'll tell you. I'm mayor of this here diggin's an' I'm fer law enforcement pure an' simple. We've got an ordinance that says they ain't to be no saloons within 300 feet of a church buildin' er schoolhouse, an' so w'e're movin' the church an' the school."

\^IAS SHE TRUTHFUL?

"'Where did you learn to kiss, dear?"

"Dragging heavy malteds utr) a strau/."

FREE SPEECH

Without free speech no search for truth is possible; wiifrout free speech no discovery of truth is useful; without free speech progtess is checked and the nations no longer march forward toward the nobler life which the future holds for man.

-Charles Bradlaugh

PLAYING SAFE

Arthur Griffith, who daily dashes off editorials, tells of the negro who, when asked what was the secret oI his success, replied:

"Ah nevah attempts the impossible and ah always cooperates with the inevitable."

IS LIFE WORTH LIVING?

So long as Faith with Freedom reigns, And loyal Hope survives, And graciqus Charity y*rdiains

To leave[r lowlytrdves; While therelis orf untrodden tract For intellbZt or will, And men are free to think and act, Life is worth living still.

-Alfred Autin

Ten Years Ago Today

From April 15,1930 lssue

R. F. Wells, formerly general manager of the West Turlock Lumber Company, Turlock, purchased the Inglewood Lumber Company at Inglewood, Calif. Mr. Wells is a progressive retail lumberman, being widely known in California lumber circles.

Union Lumber Company gave their frienrl" something new in the way of souvenirs, a photograph of their sawmill and log reserve pond at Fort Bragg, Calif., glued to a piece of clear Redwood 6x24 inches. They made a very attractive office decoration.

Carl D. Shufelt, Los Angeles, salesman with E. K. Wood Lumber Co., was appointed Hoo-Hoo Vicegerent Snark of the Los Angeles district. Supreme Arcanoper A. A. Frost of San Diego, made the appointment.

Harry McGahey was appointed manager of the San Diego Lumber Company, succeeding A. A. Frost who resigned to devote more time to his personal business affairs.

Peoples Lumber Company, Fillmore, Calif., held open house when an inspection was made of their newly constructed and remodeled office, yard and mill. C. F. Reeder is manager of the Fillmore yard.

The Chas. R. McCormick Lumber Company retail yards at Oceanside, Riverside and San Bernardino, were sold to the Sunkist Lumber Company of Monrovia. The yard at Oceanside will be operated as the Oceanside Lumber Company, while the yard at San Bernardino will be known as the San Bernardino Lumber Company. Ifansen Lumber Company, Fontana, purchased the Riverside yard from the Sunkist Lumber Company, and will operate this yard as the Hansen Lumber Company.

Milpitas Lumber other improvements Co. has completed a new shed and to its yard at Milpitas.

John G. Ziel, San Francisco, importer of hardwoods, returned from an extensive business trip to the Orient.

CELEBRATE 615T ANNIVERSARY

Mr. and Mrs. John Henry Routt, Los Angeles, celebrated their sixty-first wedding anniversary on March 30. Mr. Routt is a retired lumberman and was associated with the Pioneer Lumber Company in Hollywood for many years.

BUY YARD IN EL MONTE

Stever & Turner Lumber Co. has purchased the Stern Lumber & Wrecking Co. yard at 739 E. Valley Blvd., El Monte. F. A. Stever and C. S. Turner are the new owners.

VISITS LOS ANGELES

L. A. Woitishek, Woitishek Lumber Company, Las Vegas, Nevada, spent a few days in Los Angeles on business.

SUPER.HARBORD IS THE PROVEN PLYWOOD FOR ALL KINDS OF BOATS

There ore mcmy so-colled "wcter-prool" plywoods ollered to the trcde todoy. Only the genuine SUPER-Hcrbord should be used Ior boqt construction. It ccrn be identilied by the burned-in trqde-mqrk on the edge ol eoch ponel-" SUPER-Hcnbord. "

Do not confuse SUPER-Horbord with our Harbord, or cny ponel not cleorly identilied by the ncone "SUPER-Hcrbord."

rtlt$ Prru00D G0RP0ntIt0r

TREATED TUTBER

"r4 Plyrrud 4a Sutf Pptpta"

Yesterday's Ingulation-Today and Tomorrow

The development of cane fibre insulation board, from the rough-surfaced sheathing of many years ago to the beautiful interior finishes available today, is traced by George E. Ream, veteran wholesaler of building materials and present head of the George E. Ream Company, Los Angeles.

"When I first entered the insulation business many years ago," said Mr. Ream, "insulation board was furnished in one type only, 4 feet wide by 8, 9, 10 and lZ-f.oot lengths. This early board was 7/16-inch thick and was rough on both sides. We sold it for sheathing only. In fact, this was the only purpose for which the original product was suited. It never occurred to us then that this same product-in a new and refined form-would someday grace the walls and ceilings of fine homes, churches, theatres, stores and offices, as it does today.

"For example: Celotex insulation now comes in over one hundred different sizes, thicknesses, shapes and colors, making it adaptable to almost any type of interior treatment required."

Of special interest in view of the expanded uses for which the modern product is employed, according to Mr. Ream, are the new colors and finishes added to the Celotex line this spring. These include a new buff, with a light glazed surface and light g'reen, a beautiful pastel made with the same glazed surface. Both are available in tile board, finish plank, key joint units, mouldings, friezes and ornaments. Another, the new ripple blend, provides a random pattern of four varied, harmonious tones. It is

OPENS OFFICE IN WASHINGTON

Guy E. Smith, manager of the Rounds Trading Co., San Francisco, returned April I from spending several weeks in New York. While in the East he opened a branch office for the company in Washington, D. C., from which the Atlantic Coast export business will be handled.

Mr. Smith visited the Los Angeles office and left April 9 to spend several months in Washington, traveling by wav of the Pacific Northwest.

smooth, with a very slight texture and comes in tile board and plank. Other recent additions to the Celotex line, he said, are a ne\M wainscoting and new ornaments in square and circular tiles with artistic tooled designs.

"With these new finishes," he continued, "the editors of Better Homes & Gardens, The American llome, House Beautiful and House & Garden created the beautiful new rooms reproduced in full color in the Celotex Corporation's current advertisements in these leading national magazines. One of them, the 'Williamsburg Bedroom,' shows how appropriate these finishes are for all rooms in the home, while the'Room for a Teen-Age Girl'and the'Basement Rumpus Room' indicate that for attic and basement a new high in decorative beauty has been achieved."

Handling the complete line of Celotex building products, Mr. Ream is particularly proud of the policy set up for roofing by The Celotex Corporation. Because sales of roofing are restricted to recognized dealers, he states that this policy insures dealers a fair share of the business.

"The future of the building industry is decidedly on the optimistic side. F.H.A. reports show consistent increases, month after month, with no sign of leveling off. This, together with a nation-wide public interest in home-building and the introduction of new products proven wholly acceptable to the trade and the public, should make 1940 a year of profit for dealers who will 'step up' their selling to take advantage of the great opportunity the year affords," he concluded.

J. E. HIGGINS LUMBER CO TO MOVE APRIL 27

J. E. Higgins Lumber Company, wholesale hardwood dealers, expect to complete moving to their new location at 99 Bayshore Boulevard, corner of Jerrold Avenue, San Francisco, on April 27.

Construction of the additional buildings required to house their large stocks is now completed. The new plant is one of the finest and most up-to-date in the country. The new telephone number is VAlencia 8744.

Hal Coop3 With Hayward Organization

H. W. (Hal) Coops has been appointed assistant superintendent of yards for the Hayward Lumber & Investment Co., Los Angeles, and is temporarily managing their yard at Banning. W. A. Garmon, former manager, resigned April 1 to go to Oregon to enter business for himself.

Hal is well known to the lumber trade. He was formerly manager of the Citizens Mill & Lumber Company yard at Ventura, and prior to that was manager of the San Pedro Lumber Company at Compton and Long Beach. Before going with San Pedro Lumber Company, he managed the Viney-Milliken Lumber Co. at Baldwin Park.

RETURN FROM HAWAII

A. D. Bell, Jr., manager of Eastern sales for Hammond Redwood Company, San Francisco, and R. E. (Bob) Caldwell, salesman for the company, r'eturned on the Matson liner Lurline, April 10, from a seven weeks' business trip to the Hawaiian Islands. They feel that the trip was very successful inasmuch as they were able to promote the use of Redwood in many places where it had not been used previously.

Mr. Bell and Mr. Caldwell called on all the sugar plantations in the islands of Hawaii, Maui, Kauai and Oahu. Incidentally both spent most of their spare time at Waikiki and other beaches where they acquired a deep Hawaiian tan.

TACOMA LUMBER SALES BUYS STEAMER

Tacoma Lumber Sales, Los Angeles, has bought the steamer Cornelia, a 223-f.oot ship, and it will be used to carry lumber from the Pacific Northwest to California. This steamer formerly operated in the coastwise lumber trade as the John C. Kirkpatrick.

HEMMINGS.WOODWARD

E. W. Hemmings, Los Angeles, and Mrs. Edith Woodward of Ventura, were married on April 5 at Las Vegas, Nevada. Mr. Hemmings represents the Kesterson Lumber Corporation of Klamath Falls, Ore., and is widely known in Southern California lumber circles. He also celebrated his birthday on April 5.

POPE & TALBOT tUtIIBER CO.

@

M

cmufqcturers ctnd Distributors

DOUGLAS FIR

Lunber Mining Pili?g Ties

Cargo ond Rofl

Creosofed gind Wolmonizd 461

Two Stocks lor Spot Delivery

Philwcrll is Philippine Mohogony Lumber milled qnd recrdy to crpply. It provides cr beautiful cnd inexpensive hcrdwood wcllwhich cctuclly costs the builder little more thcrr softwood or plcrster.

We recommend Philwcll to the Lumber Decrler. It sells itself. It increases his shcne of the Builder's dollcr, provides c good turnover qnd a comfortable margin of profit.

"The Frlendly Yards ol Personal Serylce"

Sales Sheulin Pine Gompany

SETLING TTIE P8ODUCTS OF r ltc McCloud livrr Luubor Coopcly llcCloud. Cclllonlc

Shovlb-Clcrb Coupcry, Lialtrd Sort Pra!c.., Oltarlo

r tlo Sborlb.l&coa Coorpcry lood. Orrctol

M.tnb.r ol thc Wcrtem Pinc lsgoclatlon, Portload, Oregon

J. H. Bloedel, Seattle, van Lumber Mills. and Northwest following a fornia and Arizona.

DlsIAllUlOnS OF SHEVLIN PINE

Rcg. U. S. Pct. O[. EIECT''IVE OFFICE

S Fhrl Xatloal Soo Liar tulldlag

MINNEAPOI.IS, MINNESOTA

DISEIICT 8AI.E3 OTFICES: Ngtr YORK CHICAGO

1601 Grcrvbcr Bldq. l86il LcSqllc-Wdckcr Blda. Mohqrl ,l4ll7_ Tclcphonc Ccntrcl 9l8f SAN FRANCTSCO lqtr Monodnocl Bldq. ElGmot Z)ll

LOS ANGETIS SAIIS OFFTCE

330 Petrcleum Bldg. PRogpeci (b15

Items of Interest

Wash., president of Bloedel DonoMrs. Bloedel, have returned to the month's vacation in Southern Cali-

L. S. Turnbull, Shevlin Pine Sales Company, Los Angeles, made a business trip to Phoenix, Ariz., the latter part of March.

E. L. Reitz, E. L. Reitz Co., Los Angeles, is babk from the Norhwest where he called on his mill connections.

Bert Runkle, San Francisco, manager, West Coast treating sales, Long-Bell Lumber Co., was a recent visitor at the company's Los Angeles office.

C. H. Ingram, Tacoma,'Wash., general manag'er, Weyerhaeuser Timber Co., has returned to the Northwest following a few weeks vacation at Del Monte, Calif.

W. C. Jones, Valley Lumber Company, was a recent Los Angeles visitor. Calexico. Calif..

A. W. Clapp, St. Paul, Minn., member of the Executive Committee, Weyerhaeuser Timber Co., has been vacationing in Del Monte, Calif., for several weeks. Mr. Clapp is general counsel of the company.

W. B. Wickersham, Pope & Talbot Lumber Co., Los Angeles, is back from Arizona where he called on the trade with W. W. Davies of Phoenix, the company's Arizona representative.

SPECIES

NOBfi|EBN (Geauirrc) WHITE PINE (PINUS STROBUS)

NOBWAY OB NED PINE (PINUS RESINOSA)

PONDENOSA PINE (PJNUS PONDEROSA)

SUGf,n (Gorrulrlc lVhttc) PINE (PINUS L/IMBERNANA)

G. J. (Jerry) Bonnington of Lamon-Bonnington Co., San Francisco, is back from a 10-day trip to the Northwest where he called on the firm's saq'mill connections.

J. W. (Jack) Wilhams, wood Association, visited part of March.

secretary of the California Redthe Redwood mills in the latter

E. L. Green, vice-president in charge of sales, and Mason L. Kline, sales engineer for the Union Lumber Co., San Francisco, were recently on a business trip to the Mountain States territory.

John Vosmek, sales manager of the rail department of Dant & Russell, Inc., Portland, spent the last two weeks visiting the San Francisco office and covering the territory with Seth Butler, Northern Caifornia representative.

John L. Todd of the Western Door & Sash Co., Oakland, is back on the job after 2rf months' vacation in Arizona, where he made headquarters at Tucson.

Nels Nelson, Hayward Mill & Calif., recently spent a few days in

Lumber Co., Hayward, Los Angeles.

Otis R. Johnson, president of Union Lumber Co., San Francisco, and his family, recently returned from a vacation trip to Palm Springs.

E. A. Blocklinger, Blocklinger, returned week at Palm Springs.

Chiloquin Lumber Co., and Mrs. to Chiloquin, Ore., aftqr spending a

Southland F. H. A. Loans Highest In Year

For the first month since March,1939, the Southern California district office of the Federal Housing Administration has passed the $10,000,00O mark in monthly volume of insured mortgage business transacted, according to the report of Capt. Wilson G. Bingham, district director, thus substantiating the trend noted earlier in the month.

Last month closed with 2472 mortgages accepted for appraisal value at $10,709,900, of which 2065 loans totaling $8,821,900 called for new homes to be erected under F.H.A. inspection. The remainder, or 4O9 mortgages for $1,888,000, represented "existing" construction.

February of this year recorded 1fti3 for 98,477,8@, of which 1577 f.or $6,784,5m covered new construction and 386 for $1,693,300 called for the refinancing of existing liens or purchase money mortgages on homes already built.

March, 1939, reached the all-time high with 3077 mortgages valued at 913,423,400 of which approximately 73 per cent represented new construction.

Quarterly figures show this year L4.4 per cent below the number volume of the first three months of 1939. but 16.3 per cent above the first quarter of 1939 in mortgages accepted for appraisal.

The percentage of new construction mortgages to the total received for the first three months of 194O showed a slight month-by-month increase, bringing the average percentage of new construction mortgages to more than 6 per cent above the yearly average of. 74.9 per cent, attained in 1939, the previous peak year.

In addition to the Title 2 volume, 353 loans valued at $8,70,975 rvere approved under Title 1 for the construction of small homes, Capt. Bingham reported.

NEW YARD AT BELL GARDENS

The Rio Hondo Lumber Store is a new building materials firm at &27 Florence Place, Bell Gardens, Calif. An office building has already been constructed, and a lumber shed is nearing completion.

S. F. Snow is the owner and manager. Mr, Snow has been associated with the lumber business for many years, and last year was in charge of the pre-fabrication work at the Harbor for the Wyvernwood apartment project in Los Angeles.

STOCKS GARDEN TOOLS

Atlas Lumber Company, San Mateo, recently added full line of garden tools to their hardware stock.

VY. E. COOPER IYHOLESALE LUMBER

PONDEROSA PINE

SUGAR PINE

DOUGLAS FIR

HARDTTOODS

MOULDINGS

PANELS

CUT STOCK

Be Agsu red ol the Highcst Quality by Purchasing for Direct Mill Shipment

2035 E rSth Sr. tOS ANGELES, (ALIF.

Telephonc PRorpect 5lll

IIOUBLI-GOURSII|G with GERTIGRAIIE SHIIIGI.ES

Everyone who lrrows cbout double-coursing likes it. It gives deep shcdow lines, substcrnticl crlrpecncrnce cgrd grecrter insulction It is very populcrr in the construction oI smcll houses.

A recrsoncrble qucrntity ol Double-coursing Folders will be sent free on request. Write Bed Cedcrr Shingle Burequ, Secttle, Wcsh., U. S. 4., or Vcrncouver, B. C,, Ccrncrdcr.

II,MBM HAI{DI.ENSi Pier "A" cr.d "B'1 Outer Hcrbor, Long Becch" Cclil.

Long Beccb 662-,ll pletrscnt lrl33l

California Building Permits for March

Acoustical Value Maintained on Nu-\(/ood Kolor-Fast

Results of tests just released from the River Bank Laboratories show that the new type of coating on Nu-Wood Kolor-Fast makes possible the same high degree of acoustical value as the former product. Nu-Wood Kolor-Fast, according to these tests, has a noise reduction factor of .35.

C. C. Heritage, technical director of the Wood Conversion Company, upon receipt of these tests said, "It is most gratifying to know that the things we had hoped for when developing Nu-Wood Kolor-Fast have been realized. One

crlso INTERIOR IAMBS

We ccrry a complete stock oI KD frcrnesprecision mcchined by LONCTBEIJ-from the softest textured verticcrl grrain

Douglcs Fir.

AlSO-Reinforced BROWNSKN FTASHING PAPEN.

PIIONE OR WruTE lor CornPlete Set ol DETAIIII cnd PRICE USTS.

TOBBENS OF PETERMAN DOORS AND PTYWOOD

Mictophotogncph on lelt shows Btructuro ol stcndard Nu.Wood gtectly enlcrged to show pores cnd librea. Micropbotogrcph in cenler showg lhe ssme creq oI tr surlqce coqled boqrd. Notice tbct the cocting ir rolid, lecving little possibility oI round cbrorption" Mlcrophotogr<rph on right ehows Kolor-FaEt Nu-Wood. Notice thct the openingn between libres

eize qad depth 6

of the important advantages of Nu-Wood Insulating Interior Finish is its acoustical value. When work started on the development of a fade-proof product, many felt that it would not be possible to get light-fast qualities and at the same time maintain a reasonably high degree of acoustical value.

"In coating Kolor-Fast we have developed a method whereby each surface fibre is coated individually. When the fibres are matted into insulation board units, tiny spaces are left between the fibres. These spaces are not visible to the eye, but the structure of the board is plainly shown in microphotographs. Such photographs made in the early development stages lead us to believe that the acoustical value of Nu-Wood would be maintained. However, the recent reports giving us the proof are most gratifying."

Samples and information on Kolor-Fast can be had ftom the Wood Conversion Company, Saint Paul, Minn.

HOGA]I TUMBER GO.

WHOI.ESAI.E AITD IOBBING

tutBERtlttwoRK

SISH and DOORS

Since 1888

OFFICE, Mtr.L YABD TND DOCTS

?ad 6 AJice Sts., Oqkland

Glerrcourt 6861

DEPENDABLE WHOLESALERS OF DOUGLAS FIR REDWOOD

PONDEROSA AND SUGAR PINE

CEDAR PRODUCTS

POLES & PILING

WOLMANIZED AND CREOSOTED LUMBER

Decidedly different is thiB three-bedroom home, in which hcrs been incorporcrted a maximum amount oI conveniences crnd livcbility into minimum floor spcce.

The complete working blue print plcrns ccrn be furnished by the E. M. Dernier Service Burecu, 3443 Fourth Avenue, Los Angeles, Ccrlilornicr, whose plcrnning depcrtment is under the direct supervision ol Wm. E. Chadwick, Begistered Struc,tural Engineer.

New Booklets by Red River Lumber Co.

The Red River Lumber Co., Westwood, Calif., has just published two illustrated booklets, "California Pine Timber Lands and Mill Sites For Sale," and "Incense Cedar Venetian Blind Slats."

In offering timber tracts for sale, the company is carrying on a policy it has follorved for over half a century. Pioneering the development of pine lands in Minnesota and California, it has acquired large tracts from which selected areas have been sold from time to time, to other mill operators large and small. The "shingletorvn Tract,' offered for sale, a panoramic view of rvhich is shown in the booklet, is a part of the virgin forest owned by the company on the West slope of the Sierra.

The manufacture of Incense Cedar Venetian Blind Slats is a further development of diversification of the products of the Westwood plant and extends the utilization of the company's forest resources. The book emphasizes that the true Venetian blind is made of wood. Wood, by its substance and texture, combines the qualities necessary for Venetian blind performance. Wood, because it is a good non-conductor of heat can catch and disperse the light of the sun without also radiating the sun,s heat; it combines elasticity and strength with soft texture so that the inflow of air can be regulated without clashing noisily in the breeze; it blends with the wood trim and furniture of the home and gives a decorative harmony.

In the Venetian blind field Incense Cedar has met with success and holds a high place in acceptance by the trade.

A large percentage of "Paul Bunyan,, slats are undercoated. A specially developed formula combines a sealerprimer and pigment coat. Mechanically applied, this treatment is uniform. The undercoat is unique for its perfect smoothness and thorough sealing of the wood; it protects slats from atmospheric change and eliminates many manufacturing problems for the manufacturer of blinds; and the slats are ready for a one-coat final finish without sanding or other preparation. paul Bunyan,s undercoat slats are now standard specification by many manufacturers of blinds, large and small.

If slats are to be re-shipped or if they are to be stored where dust or smoke can get to them, the sealed package is recommended. It keeps the slats as clean and unmarred as when they came from the production line.

End labels display width and length in large figures, easily visible to the tallyman. The sealed package is bound with colored gummed tape, each grade has its distinct color, another convenience for checking inventory.

Council Officerg Re-Elected

All the officers of the California Lumbermen's Council were re-dlected at the annual meeting of the Council held at the Palace Hotel, San Francisco. March 7.

The officers are: President, Geo. C. Burnett, Burnett Lumber Co., Tulare; vice-president, J. H. Kirk, Southern Pacific Milling Co., San Luis Obispo; treasurer, I. E. Horton, South City Lumber & Supply Co., South San Francisco; secretary-manager, B. B. Barber, Fresno.

Fillg a definite need in the conctruction or renoYrtion of a building or r home where convenience, torvice and cogt lrc prcrequisites.

New F. H. A. Requirements in Southern Calilornia

The Federal Housing Administration, Los Angeles, has announced that the l97o moisture content provision for framing lumber on F.H.A. jobs will become effective April 15 in the Southern California district.

Following are the new moisture content regulations:

1. The moisture requirement will be enforced beginning April 15, 1940.

2. Moisture will be checked on the job at time of framing inspection.

3. Not over L9% moisture permitted in %)% of pieces, up to 22/o moisture in remainder of pieces.

4. It is recommended but not required that joists be sized after drying.

5. Houses which do not pass moisture inspection will be helcl up until sufficiently dry. If required to wait more than 15 days the house frame must be entirely renailed.

The West Coast Lumbermen's Association, Los Angeles, has been making a study of moisture content during construction in the metropolitan Los Angeles area. Tests made of seven houses on February 14 show moisture content averages of l7r/2, l8%., l9%,21, 16, l2l and 19 per cent. None of the houses were enclosed but some were roofed or partly roofed. A light rain was falling. Lumber was from various mills and yards.

A second series o[ tests was made by the Association from March 13 to March 15 in houses taken at random in different subdivisions. The frames were open, except one, which was sided with building paper. Some were roofed; others only stripped with shingles. Length of time under construction, one to four weeks. Following are the results of the second series of tests:

House No. l-Erected 9 days. 2x4 studs registered 11 to l7/o;2x6 ceiling joists ll to 25%.

House No. Z-Erected 7 days. 2x4 studs registered 14 to 16%;2x4 ceiling joists 13 to 17%;2x4 raftets 1l to 17%; 4x4 headers 14 to 16%.

Ifouse No. 3-Erected 4 days.2x4 studs registered 12 to 25/o;2x6 ceiling joists 14 to 26%;2x6 headers 16 to23%.

House No. 4-Erected 8 days.2x4 studs registered 9 to 2$/e ; 2x6ceiling joists 15 to 22/o ; 2x4 rafrers LO to 15%.

House No. S-Erected 6 days. 2x4 studs registered 1O to 26%; 2x4 ceiling joists 1l to l8%i 2x4 taftets 13 to 24%.

House No. 6-Erected 6 days. 2x4 studs registered 12 to 25%;2x4 ceiling joists ll to l9%;2x4 headers 11 to 2l%; 2x4 rafters 14 to 23% 2x6 subfloor (plank) 10 to 16%.

House No. 7-Erected 8 days. 2x4 studs registered 9 to 25%;2x4 ceiling joists 13 to26/o;2x4 taftets tl to l3%.

House No. &-Erected 12 days. 2x4 studs registered 13 to 23%; 2x4 ceiling joists 13 to l9/o; 2x4 rafters 13 to 18% ; 2x4 headers ll to 25%.

Ifouse No. 9-Erected 10 days. 2x4 studs registeted 12 to l77o; 2x4 ceiling joists 12 to l7%; 2x4 taf.tets 11 to 16%.

House No. l0-Erected 30 days. 2x4 studs registered 12 to 16%; 2x6 ceiling joists L0 to 16%;2x4 rafters 11 to l7%. This house was roofed and the studs sheathed in building paper.

The Association's report states they had no accurate knowledge as to the rnoisture content of this lumber when it left the dealer's yard, most'of it was undoubtedly green' also tlrat the pieces showing more than 23% were only a small percentage and are such pieces that never dqy in unison with the majority of the shipment.

The moisture content tests were made by A. A. Kayser, Association grade supervisor.

SACRAMENTO CLUB TO HEAR SAFETY TALK

W. A. Huggins, of the State Department of Motor Vehicles, will give a safety talk entitled "Wake Up, California !" at the regular monthly dinner meeting of Sacramento Hoo-Hoo Club No. 109 to be held at the Elks Club, Sacramento, on Wednesday evening, April 17, at 6:39.

Carl Zamlock of the Signal Oil Company will entertain with sleight of hand tricks.

Offers Painter Kit for Hardware Week

Landon P. Smith, Inc., Irvington, N. J., announces a special low-priced "Red Devil" painter kit as a feature of the company's 1940 national hardware open house program. The makers of the Red Devil line of painters' and glaziers' tools and other equipment point out that the painter kit will retail at a price showing a saving of nearly forty per cent during open house week from April 25 to May 4.

Identified as the No. 193, the painter kit contains a wood scraper, flexible wall scraper, glass cutter, razor blade holder and paint and glass scraper, and a flexible putty knife. Each article is snugly fitted into the partition designed for it in the attractive gold and red box with cellophane window.

Further information on the painter kit may be obtained from local Red Devil dealers or by writing to Landon P. Srnith, Inc., IrVington, N. J.

New \(/eyerhaeuser Publication

The Weyerhaeuser Sales Company has just issued Volume No. 2 of its publication "Genuine White Pine News." It has a circulation of 10,000 copies, and reaches all the +SQUARE dealers and their key employees.

Each issue carries a feature article on some important subject in connection with Genuine White Pine. The "Listenin' fn" column presents comments of 4-SQUARE Iumber dealers about Genuine White Pine and Genuine White Pine advertising. The editorial plays up some point in connection with the need for up-to-date merchandising methods for lumber in general and Genuine White Pine in particular. Page 3 carries reproductions of White Pine advertising which is appearing in various publications, and also an article merchandising the White Pine Advertising. Page 4 is largely devoted to the illustration and explanation of the type of display material and dealer help that is available to increase the sale of Genuine White Pine.

The illustrated display section is in the form of an insert in each issue of "Genuine White Pine News." This display section has a two-fold purpose. It is interesting and informative for the 4-SQUARE dealer, and also provides him with an excellent display for his yard office.

The comments ftom 4-SQUARE dealers so far have been very favorable, both in regard to the merchandising information contained in "Genuine White Pine News" and its value in helping them increase their sales of Genuine White Pine.

PARAMOUNT BUILT-IN-FIXTURE CO. MOVES

Paramount Built-in Fixture Co. has moved to its own new building at 5107 Broadway, Oakland. The new telephone number is Pledmont 8400.

IIEAIERS! here's big profit new$!

o

Builders corl rr,,oto erect |-roont, houses in 2 uteeks using . .

SEND

Designed for Today's Architecture

This new bocrd moves in cr hcrll circle. Just swing it qrourrd to where it can be used. Ironing done-put the hot iron in iron receptccle, fold up bocrd cnrd close ccrbinet. It's lireprool. Hot iron rest cnd sleeve board included. Ccbinet is cased and door hung. Fits any 2"x4",16" center wcrll. Good mcrgin ol profit. A phone ccll or post ccnd will bring full pcrticulcrrs. Sold

CLASSIFIED ADVERTISING

SOUTHERN CALIFORNIA RETAIL YARD FOR SALE

70 miles from Los Angeles on main highway in fast growing community. Railroad lease, established trade, clean stock, good equipment. For full particulars address Box C-773, California Lumber Merchant.

\[/ANT TO BUY

Small or medium-sized yards anywtere south of Stockton. Information kept confidential. Write Hayward Lumber & Investment Company, P. O: Box 1551' Los Angeles, Calif.

WANTS POSITION*EXPERIENCED LUMBERMAN AND DRAF'TSMAN

Fifteen years' experience in the retail lumber business. Estimator, bookkeeper, draftsman, scaler, read blue prints, general office work and yardman. Will go anywhere. Address Box C-801 California Lumber Merchant.

RETAIL YARDMAN WANTS POSITION

Lumberman wants posifion as yardman in retait lumber yard. Over twenty years' experience. Can give good references. Address Box C-802, California Lumber Merchant.

.

POSITION WANTED

Retail lumberman,25 years experience, last l0 years in Los Angeles, fully familiar with all officc detail' sales, collections and credits, desires position as manager. Excellent references. Go anywhcre in Cdifornia. Address Box C-?8E, California Lumber Merchant.

LUMBER YARD FOR SALE

Modern lumber yard for sale near San Diego. Good plant, nice location and a good clean stock. Low investment. Address Box C-806 California Lumber MerchanL

RETURNS TO SEATTLE

W. W. Woodbridge, Seattle, Wash., manager of the Red Cedar Shingle Bureau, was in Los Angeles the first of the month where he conferred with Jack Ivey, the Bureau's Southern California fieldman. Mr. Woodbridge was enroute to Seattle following a three months' business trip in the East.

FOR SALE OR LEASE

Small lu.rnber yard, Iow rental. 50 miles from Los Angoles. $15,000 will handle. Profitable all through depression. Address Box C-803, California Lumber Merchant.

WANTS POSITION

Lumberman wants position with wholesde or retail concern in the metropolitan Los Angeles district. Ten years' retail and wholesale lumber experiencegeneral ofEce worlg bookkeeping and typing. Last four years with Los Angeles lumber firrn- Address Box C-804, California Lumber Merchant.

WANTS LUMBER CONNECTION

toung man, experienced lumber accountant, desires wholesale or retail lumber connection. Preferably in Southern California. Address Box C-799 California Lumber Merchant.

\^IANTS POSITION WITH RETAIL YARD

Retail lumberraan with nine years' experience in the Los Angeles territory. Knows softwoods, hardwoods and building materials. Estimator, bookkeeper, stenographer, salesman and general ofhce work. 35 years of age, married. Good references. Address Box C800, Caifornia Lumber Merchant.

WANTED!

Young man in growing central coast town, with retail yard selling and drafting experience; one who is capable of handling FHA applications. Address Box C-805, California Lumber Merchant.

LUMBER YARDS FOR SALE

\l[Ie have a number of good yards in Southern Cali' fornia for sale. Twohy Lumber Co., Lumber Yard Brokers, 801 Petroleum Securities Building, Los Angeles. Telephone PRospect 8746.

\^/ILL MAKE EASTERN TRIP

C. W. Buckner, sales engineer for Harbor Plywood Corporation, returned to San Francisco recently after spending two months at the plant at Hoquiam, Wash. Following visits to Los Angeles and El Paso, Texas, he expects to leave shortly for Hoquiam for a short stay before going East for three months.

BITYDB9S GT]IDB SAIT I.BANOISOO

LUMB'ER

A&inm-Stutz Conplny, fl:r Mrrt t sbc.r ...........,..,.,G^rfrdd f$l

Boo&rtavc.Mon Lubc 6525 Mrrtl Srrut Ellbrool.l?as

Dut & Rucll, Inc, 5ll? MarLct Strat ...............,GArficld 0292

Dolbcc I Gerra Lmbs Co- Ill Msrchrntr E:chra3c Blds.......Suttc 7a5a

Gancnto e Gn D, ItlO Aray SL .,..................^twrtar 1300

HdL Jemcr Lrf,P Mlllr 81dr..,................ ...,suttrr ?5ira

Hemnd R.dwd Gonprnv, al? Motrury SL .............IX)ur!$ 33tt

Hobbr Wall Lubc Co., 2350 Jcrrold Avc....,........ ...Mtcri6 09tl

Hdno Esrclrr Lumbcr Co --rros nilnal-C.dtJ s-dj. .......GAriold lnr

Roy }L Jenln Luuba GoAahur ]L Cob. ra Crlit3hla St...GAricld ttTl

G. D. Johm Lumba Corporefiol. 2tO Califmle Srrcct .............G^rfrGld lZSt

Carl H. Kubl Lubcr Ca

O. L Rusun, ll2 Mrtcr Sr......YUkm rt60

LUMEE,R

LUI'IBER

frm-Boaiafto f,opo;l

13 Gd|tmir S|!.aa'....'.'.........c^ri.td .rlr

MicDondd tl Hminrlo" Ltd.

l5 Cdliomia St.....:...... ...cAr6.ld S3rB

Prctfic Lunbc Co. ltc

I.. Burh Str..t ........,.........G^rddd ffEf

PoDG & Tdbot lubcr Co..

,16l Mrrk t Stmt,..............DOuglar 256l

Rcd Rlvor t unbcr Co..

3r5 Mm:drc& BU& ..... ......G&6ddtgzz

Selta Fc Luabc 6-

ll Calllonh sr;t ..E:(brooL Z0?a

Sh.vb Pb. g.L. Co- Io$ Munsoock Bldt. ..........EXbrootr ?aaf

Suddo & ChrbtGroD. tll Srarmc Sb..t ..............GAridd 2Saa

Unloo leubrr Go- Grccfr B-tldlhr ...... .........SU$- trtt

Wcndllry-Nrthen Co- llO Msrlrct Strat .............,.,SUtfGr $t6f

E. fg Wood Lunbe Co- I Drlrm Strct ......,...........ExbrooL 3?ta

Wcycrhaou Sdd Cora, Cdlfm|. Strc.t .,.........,.GAridd lOita

Gurrrtol e Gru, lth Awruc Piq ...................H!t.r. 2255

Cmu Lr.-rq Co4@l Tidtrrtr Avc...............,^Nddc laL

Hil e ilorton. lncDdnlroo St. Wh.rt ..........,.ANdovc t?l

Hqel Lunbrr C.:upeny, 2ad I Alicr Sfrcb ...,.......GLocourt atal

lad Rlvr Lunbor Co.. t0 Flmcld CGtc Bldr.....TWlnlc tl||

E. X- Wood l.uubf, Co., Fr.ddcl I Khr 3rr. ........FRdrvd. aU2

LUIIEER

HARDWOODS AI{D PANEI.S

Muir Plywood Ccporatloo. 544 10tb StrEt ...............MArLt 6tC5-a?al

YYbltc Brctbm.Ftfth ud Brmu 3tratr........,Sutt r ttai

SASH-D(X)R,LPLYWOOD

Unltcd Stetcl Plvuood Ccporatlon. ll9 Kanra. Str.ct ...........,...MArLct lEta

Whcdar Osgood Salca Coiporstlon ${5 r$h St. ......................VAlcncla 2Zl

CREOSOTED LUMBER-POLEIIPILTNG-TIEIs

Ancdcu lanbor & Troatlng co- Itl Nrw Mmtgoncry St..........Surbr u25

Butor. J. H. e Co- ll!'MotroE rt SL .............IX)u3lu !t!0

HdL Jmo L. r-$2 Mttr. Bldr. .....,..Sutta ?$|.

P/INEIJ-DOORS-SAlI}T-SCREENS

Crllfont Buildon Supply Go. ?t |rt Avr. :.-..-...............Hfurr llll

Horel llnbr Cmpenv. -bd I Alio Stnctr...........'Gl.aourt Ct.l

Wrdrn Dd & Srh Cr.' 5th & Cypror St. ......."..TE4C4u tl||

HANDWd'DS

SbeUr Hrdrmod Co, st? Flrlt gtr.t ..........'...TEnphber t5tl

WhltrtOBrorlr., Hish Strrt ................ANdryc l||O

LOS AITGBLNS

Arylo Grlllomle Lurbc Go655 Eerl Florune Avc. .......,THmd1 tl{l

Atklnrcn-Stutz Conpany. Chubc ol Comcre Bldg...,-,.PRdFct tt{3

Bunr Lrnbc Co-

35l GbruDG cf Councrcr lldt...PRorpoa flf

Dut & Ruucll, lnc",

l5r5 E.Scruth SL TRbity 6t5?

DoDcc I Grm lnnbq Co,a PHditr Bldr. ......,...,....YAodto r,t2

H.Fryd Rodwod Coopany.

lGf Sc. Brqdrrey .....:.......PRorFGt ff3C

Hobb. Wrll Lubcr Cor

685 Rwu 81dr..,......... ......TRIllty 5e$

LUMBER

R.lrr, Co- E. L, 333 Pctrclm Blds....,......,..PRoFGt 23tt

Su Podre Lumbc Go- Su Pcdrc, U|OA Wilniryro Rod ......Su P.drc 2f

Santr Fc Lnmbor Co.. 3rt Fimdd Catc Bldg. ......VADdiL. ||?f

Shovlln Plm Salcr Co310 Pctrolcuu Bldg...,,,,. PRorpcct $fs

S.,|d6 e Chrlrtmn, C3a Bcnd o[ Tredg Bldr. .......TRInity tlaa

Taone Lmbc Sdc, 123 Petrolu B|dg......,,.......,Pltop6t ffm

HARDWOOIXT

Crdwalladc-Glbm C,a- lac3@t Eut Olynpic Blvd. ......ANrdu Ulal

Stutoq E. J., & Son"

2C5a Eut ltth Strc.l .,........,CErturt Atlt

Wcrtm Hardyod Lunbor Co. 20U E. r$h Sr. ........,........PRorE d On

SAITH-DOORTI-M IIIWORK

PANETS AND PLYWOOD

Bac& Pud Conpuy, 3r}3ra E. 3hd SL................ADur au!5

Calilomh D-v Copary, Thr tl7-41 Cautl Avc. .............TRirff ?||f

Qlliornla Purl & Vmor 6.. 955 So. Alucdr SL ,..,..-.......TRia[ya6?

lldno Eurdo llnbc Go, tfl-ru Arcllt ct Eldg.- ........,MU$nt 'ln

Unlon Luobc Cc, 9A W. M. Gulrnd Bldr. ..,.....TRlnlty z2tz

Cobb Co., T. M- $|e Catrrl Avo. ..............,ADenr lltl?

Hoovor, zL l-

525 Wlkhln Bhd. ...............,.YOd. tr$

Rot lL Janh lrrnbc Co-

F. A' closh, lllt Tnmdno.,...,.I(H.2t6S

G D. Johnro Lumbc Qoraoratlon,

6aa PctrcllID Bldg,...;.........PRcpcct lf05

LrmePhlllpr Imbc Cq,

6It Pctrdm Bldg..............,.PRorFGt tl?4

MrcDodd e Hrrrlngton, Ltd.,

547 P.t"olarn Bldg... ............PRo.pcr 3lZt

Prclic lubor C.o., Thq

5223 lVlllbln Blvd. ...............,.YOd. rtas

P.fb! Bllm lrnbc Co.,

521 A. 5th St .....................VAnd|}c Ztzl

Popc & Tatbot Lrnbcr Co., |tr W. Flfth St. TRtrtty 5i?4r

Rrd Rlvc Lurbor Co- & E. Sluu CEatury ao?l

f3f tb. Brordwry ......,.......PI|oIFGI 6rl

Wodllnf-Nafhar Co. 5223 Wllrhirc Blvd. .................YO* rr||

Wcrt Orcge frnbcr Co- l? Pctrolm Bldg..........,.,..,Rlchmrd 02tf

Wllllnon ud Bwy, 3rt W. gth SL ...................TR|n|ty1fi3

E. K. Wood lrrnbc Coa?at Srlt Fc Avc. ...........,JEfrcrron Sllr

Wcycrhaanrcr 9d6 Co. 9A W. M. Garlend Blis. ,....Mtchire 63!a

CNEOSOTED LUMBER-POLESPILINGTIES

Analo Luba I Tutlar Co- lGlf So. Ererdwry .............PRorpct $lS

Butr, J. H. e Co- all Wct 5tL SL .......,.......M!chigu @l

EubarL & Son, lac., L H. (lnglryood) lila Eut Hydc Park Blvd.....ORop&ltt3

Kochl, Jno. W. & SoD.

652 So. Myan SL ...,..,........^Nrrluttrtr

MacD'ugall Dor & Plywood Co., zet5 E.5ltt St. .....,.............. Klnball 316r

Orcaoa-Wubin',ton Plywurd Co3!E Wat Nirth Strct ,..........TRiDlt' a3rr

Pecific Wod Product. Gorporatton, 360l Tt'tum Srr.Gt .....,....,...A;Jrny afaf

Paclfic Mutual Dn Co., l6tl E. Werhington Blvd. ..,..,PRo.D.cf tSAt

Rcu Compann Go. E.; _ 235 So. Alucda Sr..:...........Mtch[u lt5l

Rcd RJvq Lubcr Co., ?12 E. Slum CErtury 2t7r

Unltrd Shro Plyw@d CcFratlon. lgt0 Eut r5th St. ....,,.........RlcbnoDd 6rar

W33t Cr.3t Scm Co., lllS E. aSrd 3H ..............A^Dcr ltll

Whclar Oegood grla Corloratim 92 Sq Floyc St. .,..,....,......VAndi}c 6tzrt

$THAT WII.L YOUN GUSTOMDN SAY?

He may say hurrah for cheap materials now' thinking only of the first cost of the home he's building. But give him a year .. . or two . . orthree...

First it will be a coat of paint, or a leaky roof. The windows will stick or the porch sag. tUThen premature old age shows up in his house; then what will your customer say?

r$7hat will he say of the yard that didn't tell him the folly of cheap materials. . that didn't tell him the long-time value of Redwood?

'Where will he place his future business?

Sell him d.urable HammondRedwood.Ia ability to resist age makes it the thrifty wood to use. And makes it the thrifty wood to sell, too, because it helps you build good will.