DEALER and OWNER
profit by the economy, convenience and reduced handling cost afforded by RED
DIVERSIFIED SHIPMENTS
Complete bills are manufactured and loaded at one point.
CALIFORNIA PINE
LUMBER, SASH, DOORS
PLYWOOD WALL PANELS
MILLWORK, MOULDINGS
LOG CABIN SIDING
PINE and INCENSE CEDAR
FINE H.A,RDWOODS .' NATIVE ANd IMPORTED
Standards and specials-to-order.
Cars can be delivered to point nearest to site and entire bill handled at one unloading cost.
RED RIVER CALIFORNIA PINE srown where climate and soil have produced the lightest, softest and finest textured pine.
"Old Fashioned Pine Texture" that {oes not chqck or ttgrain-raise."
RED RIVER MANUFACTURE with modern facilities and high standards of workmanship meet the strictest specifications in steamships, public and commercial buildings and in notable private homes.
RED RIVER"PavI Bunyan{s" lOWo DOORS built on cores that are IOOE7 larninated and IOOVo California Pine are built to resist all distortion.
RED RMR PLYWOOD PANELS, Clear Pine, Knotty Pine, Hardwoods, for quality installations at economical costs.
RED RIVER COLOR TREATMENT sandblast or smooth on lumber and panels for better sslsl-lssultg at lower costs.
Oihrt you the services ol its Field Representatives:
R. t.Leishman l i:l'fn:f fifj;:*.1'ff:i::""
E. V. Hemmings J phone: MUtual 6306
N. W. Tatterson Hotel Californian, Fresno, Calif.
M. L. Booth 92O H Street, Sacramento Phone: CApitol 4316
J. R. Freeman 2935 Florence St'' Berkeley Phone: Berk. 2987-W
R. W. Smith 1580 Columbus Ave.. Burlingame Phone: Burl.2489-V
E. A. Brown Stalf Engineer, 4O5 Montgomery St., San Francisco, Phone EXbrook 7880
J. W. Williams Secretary' 405 M-o-ntgomery St" San Francisco. Phone EXbrook 7880
C. H. Grilfen, Jr. General Manager'-4o5 Montgomety St" San Francisco. Phone EXbrook 7880
*Adveftisements appear in alternate issue.
Associated Lumber Mutuals
Boolstaver-Burns Lumber Co. ' '' .--
Browni.g, H. A., Lumber Co.
Booth-Kelly Lumber Co. .,- ,Brown, Geo. C., Co. --- -,-,--,-
\(/e hope you will utilize the services o[ these men to your advantage.
lncorporetcd unda thc laws of Califmia
Srn
2l
Curent new business of 2L6 identical mills for the woek was 17.9 per cent over production. This group reported production approximately three million feet lese than the previous week. Shipments were 31.8 per cent over production. Unfilled orders decreased gTOOOTOOO feet from the previous week. New export business received was 11563ro00 feet less, new domestic cargo orders were 2'0OOrOOO feet under, and new rail business increased tr26l,rOOO feet as compared to the previous week's business. The local trade showed an increase of 112981000 feet.
Production, orders and shipments of these 226 mills for the week ended June 18 were as follows: Production 50,4r7r235 feet; Shipments 66,4751836 feet; Orders 59,. 455,O71 f.eet.
Details of orders and shipments as repotted by these mills follow: Orders-Rail 2L,126r137 ; Domestic Cargo 19,880,102; Export 1L,172,4I8; Local 712761374. Shipments-Rail Ig rg87 19 14 ; Domestic Cargo 26 r83 5 1268 ; Export 12rt76,280; Local 7,276,374.
.****{.*
The California lumber situation shows no definite change and the volume of business continues atrout the same. It rrleems to be the opinion of both buyers and sellers that prices will not go any lower, and that the price situation should show an improvement soon. Ungold stocks on the public docks at San Pedro for the week ended lune 22
{.***rN€*
*{<****
The Southern Pine Association for the week ended June 18 reported new business from 116 mills as 22rOO8r000 feet; shipments 2415O7,000 feet and production 2Or931'OO0 feet. Orders were 17 per cent above production and 1O per cent below shipments. Shipments were 5 Per cent above production.
The Westetn Pine Association for the week repoced new business from 122 mrlls as 3Or915'OOO feet, shipments t4rOO2rOOO feet, and production 34,2t8rOOO feet. Orders were. l0 per cent below production and 9 per cent below shipments. Shipments were 1 per cent below production.
183 hardwood mills give new business for the same week as 1O,832'OO feet, or 23 Per cent above production and shipments 10,825,000 feet, or 23 per cent above produc' tion. Production was 8r77Lr000 feet.
Felt Base and Saturant PERFECTLY BALANCED!
OR thirty-odd years El Rey Roofing felt-the base for all Et Rey Asphalt Roofing-has enioyed an outstanding reputation for honest content and expefr manufacture. It is strong and heavy. AND IT POSSESSES AN OPEN TEXTURE THAT READILY ABSORBS ASPHALT IN SUF. FICIENT QUANTITY TO MAKE AN IDEAL BALANCE BETWEEN THE FELT BASE AND THE SATURANT!
The asphalt compound used as the saturant must be in strict accordance with the formula of the El Rey Products Co. ft must pass precise melting point and penetration tests.
High grade base and high grade saturant combined in perfect balance! That is the key to El Rey qudity! You get it in El Rey Roll Roofing, El Rey Slate Surface Roofing, El Rey Shingles-every type of El Rey Asphalt Roofing!
A New York trade publication announces a policy of issuing their magazine hereafter without advertising. That ain't nuthin'! We been mighty near doing that for some time ! But it isn't our policy, friends-it isn't our policy.
:8**
The Advertising Federation of America, in its annual conclave a few days ago in New York, took "Advertisinga Way Out," for its slogan. I don't blame'em. If I knew a way out I'd advertise it, myself. :f*+
"Advertising expert tells why low price has lost its lure" was the heading of a magazine article I saw the other day. I know what he means: lost its lure for the seller.
otd Ananias has ,."; ;J been gathered to his fathers. But from now until the elections are over an. army of his sons will be doing their stuff in a big way. How the old boy would have enjoyed one of these modern day American election seasons. * *
No, there's no change of consequence in the lumber situation. But there's one great big consolation; any change from now on must necessarily be for the better.
q'I{ello, John,, how * O*t"."r" asked one. And thc other answered, "Fine-the last I had."
**!t
"The depression," writes an excitable friend of mine, "was caused by GREED, perpetuated by FEAR, and prolonged by COWARDICE." Fine! Then let's get together a lot of un-greedy, fear-less, and brave men, and pull her out t
"This heah depre"ntt,'1."L I "oto."a friend of mine in Texas, grinningly, "is jes' a white folks' depreshun. Us nigguhs allus bin dataway." Then he grinned again as he remarked, "'at's why you don' nevah heah of none of us nigguhs jumpin' outa no high windows, lak white folks." So you see. the Law of Compensation IS a good law.
***
Billy Van was once the most famous black face minstrel man in A,merica. In late years he has made.a success of business up in the New England states. Most important of all is the fact that he is the author of the "five dollar club" idea, which, by the way, is a smarter idea than any financial magnate has advanced since the depression began,. You form the club locally. Each week some member makes out a check for five dollars and spends it with
another member of the club. It cannot be cashed, just used to buy from other rnembers. The member who gets it, spends it with still another member; and so on until cach week that check has been in the possession of and irrdorsed by, every member of the club. The last man to get it is the man who originally made it out. And when he gets it back he tears it up. It has never been cashed, but it has bccn the basis of a lot of sales, and it has demonstratcd the power of money in circulation. ***
"Fighting dqlrcssion is like fighting s rytri"-says Herbert Hoover. Worse t In war you meet a known, tangible, physical enerry. In depression you meet a smoke scraen that blinds; a gas attack that stifles. In war, the enemy must approach from the front, and your alertness views his approach. In depression he comes from North, East, South, and West; from above; from below; and he is upon you before you are aw:rre. In war we have minds trained to the business of offense and defenBe. In depression we grope about. We have no officers trained in the business; no experienced leadership. All are trying to do their best; but at the best they are groping fearfully in the dark.
*rfrF
We hear and read the chant-"We have never had times like these before, so we don't limow what the future may hold for us." All wrong. We've had the same sort of tirnes iq the sanrre sort of ways, over and over again. I have just been reading some of the words of an editor during the panic of 1893. He says, for instance: "We are told that half the world is hungry because there is too, mugh hog and hominy, butter and beef ; it is naked because we grow too much wool and cotton and weave too much cloth; it is inhabiting unhealthy huts because we have too much lumber, building-stone, and brick." Sounds just like today, doesn't it ?
'f**
There are those who would have us believe that our boasted civilizatio'n is breaking down beneath its own ponderous weight-the rolling props and pillars unable to sustain the gilded roof; that the prophecies of Scripture are about to be fulfilled-the world rushing headlong to its final catastrophe. Inanc gabble that must distress the very gccse is being distributed-and the FOOL KILLERwhere is he? ***
The privilege of defending my own opinions obligates me to sacredly respect the rights of others. And if a man
(Continued on Page 8)
Frank J. O'Connor, president and general manager of the California Wholesale Lumber Association, announces that the Association will open a Los Angeles office on July I with M. S. Lopes, Jr., in charge. Mr. Lopes has been acting as secretary-manager of the Los Angeles Wholesale Lumber Association.
The U. S. Geographic Board has approved the name of Lewis Lakes for a group of lakes in the Stanisiaus National Forest, Calif., in honor of Bert Lewis, a former assistant supervisor. This action is part of an effort on the part of the U. S. Forest Service to have mountains and other natural features named for members of the Forest Service who lost their lives in the World War.
Lewis enlisted in the Twentieth Engineers and later transferred to the Thirtieth Engineers, the "gas and flame" regiment. He was gassed during an attack while brigaded with the British troops in Flanders and died as a result. An uncle, Paderson Y. Lewis, an old time forest ranger, retired. survives him.
A total of 11 features in national forests of the United States have now been named by the Geographic Board for Forest Service officers who lost their lives in the World War.
At a special meeting of the members of the Los Angeles Wholesale Lumber Association which was held on June 22, a resolution was unanimously adopted to dissolve the Association on July l, owing to withdrawals in membership reducing the prospective value of the Association's reports. The resolution also stated that in order to preserve a ,continuity in the records of the association, SecretaryManager M. S. Lopes, Jr., was authorized to confer with the officers and executive committee of the California Wholesale Lumber Association in an endeavor to make an arrangement whereby they will take over the office of the association in Los Angeles as a credit and statistical bureau and branch office for the members of the California Wholesale Lumber Association.
Henry M. Hink, sales manager of Dolbeer & Lumber Co., San Francisco, returned June 20 from a visit to Los Angeles and San Diego.
tSisalhraf t for the uses' they illustrate,
SisalkraJt Jor ,'na,ny other uses-some of tnhi"h you m,ay not eaen ltnow about.
Stock iterns of rnany other types ushich you nau) hoae in your yard. o
What else do you carry in stock of whichyou can send a selfdernonstrating selling sarnple right through the mail? Ask for the 6 tested and tried ways to use Sisalkraft samples.
Carson week's
(Continued from Page 6)
wants to believe th,e worst, to count the end as near, to imagine all rnanner of disagreeable things-that is his right and privilege. But there should be some nice way of muzzling him, to prevent the too gteat spread of his doctrine of fear. For the masses are reached through the emotions-not through the mind. At frequenl intervals a mob of people follows some prophet who reads the signs, and they gather somewhere to witness the end of the world; only to have to slide back down the hill and take up their every day lives again, when the worst fails to come to the worst.
**+
It used to be said that five per cent of humanity THINKS; ten per cent get by by watching and aping the five; and the other eighty-five per cent believe what they hear and read- But times like these teach you that the FM per cent was a great over-estimate; for in these times you can discover how few people really THINK. I'd say two per cent was a high estimate-and would hate to have to take a contract to discover and prove that many. Men who know less about more things than any other men -utter loud-mouthed opinions, and get a sympathetic audience. Persuasive sensationalism is the order of the day. Fear is much easier to spread than hope.
**'t
The West Coast Lumbermen's Association decided, wisely in all probability, not to terminate its activities but to materidly curtail them and go forward on reduced dues and lowered costs. But I couldn't help wishing, when their affairs were ballooning, that they might entirely quit business for a while, just to show the many mills that never joined, assisted, or cooperated, how well they could get along without the organization. Let them go back to making their own individual grading rules, their ow4 independent specifications, etc., for a while, and with no one to establish and preserve trade rules and practices, fight their freight rate troubles for them, and do the hundred and one physical things without which the lumber industry of the Northwest could not even exist. That would be a swell way-and probably the only way-to show tlre "Minnie the Moocher's" of the sawmill business in the Northwest just how selfish and silly a lot of them have been.
Strange, isn't it, how so.me people think? Without various physical activities of the Association there positively could be no lumber industry in the Northwest. Think of it ! Yet' there are a large number of manufacturers who deliberately and co'ntinually operate their business by the aid and means of, under the protection of, and with the every-hour assistance of this organization and its loyal mernbers, and give not a dime nor lift a hand to help !
They seek safety behind the strong arm of the Association; herd themselves without shame beneath the umbrella of the organization.; and eat freely from, the table of benefits without which they could not live and which are paid for 100 per cent by the Association ,rnembers-and pay nothing-do nothing. In all justice there ought to be some way to cut thern off from these benefits, and make them pay their way. If they could be cut off from the use of Association grades, sizes, and specifications alone, they would be blowed up suckers before they knew it.
*:frF
The other day a great and good man died, and they brought from some distance an eloquent preacher to give the funeral oration- He climaxed his remarks by saying that "if everyone for whom this dear one did a service would drop a blossorn on his grave he would sleep tonight beneath a wilderness of flowers." The preacher didn't say he was quoting from the world's most eloquent agnostic-Robert G. Ingersoll. Most attempts at eloquent death ngtices contain those beautiful words-but none of them ever use quotation marks, so far as I've noticed.
+rkrt
The quotation is from Ingersoll's oration at the grave of his brother-the most beautiful and eloquent funeral oration ever uttered in the English tongue. It ranks with Lincoln's Gettysburg Address, and Patrick Henry's "Give Me Liberty Or Give Me Death," as the most eloquent trio of orations ever spoken on American soil.
>F ,h tt
These three were really ORATIONS. An oration springs from the heart. Many of the most eloquent utterances of man were NOT truly orations, because they were too apparently the result of .magnificent cleverness, choice of words, phrase construction-flights of rhetoric. Webster's salute to the flag is a magnificent example. Marvelously eloquent, but carefully prepared.
***
Which reminds me that the last earthly remains of Robert Ingersoll were recently removed to,that American sanctuary of great souls-Arlington Cemetery in Washington. That act of justice pleases my Christian soul. He did much to make men freespiritually, mentally, and physically. Believing as I do that LIBERTY is the most sacred word in any land or any language, I believe that Ingersoll belongs in Arlington.
But, speaking of steali* ,"**r"l's words and using no quotation marks, I must admit that purloining the beautiful words and thoughts of other meq is too cornmon a crime to merit conviction-or even deserve reproach, perhaps. One of my greatest heroes-Ben Franklin-was guilty of that. Remernber his wonderful, self:prepared
(Continued on Page 10)
lJ ERE is the SECOND Shevlin Pine Book to | | help lumber deolers increose their proftts. The first edition we reprinted five times to sotisfy the demond. Thousonds of copies were imprinted with deolers nomes lo distribute to their locol customers.
The new book "[og Cobins Up To DoteSecond Edition" is even better. lt contoins 22 illuslrotions of octuol cobins with description, construction detoils, ond cosls. lf you wont cobin plons-it illustrotes exteriors ond foor plons of ftve ideol cobins ond tells you how to gel complete plons for l0c eoch.
lf you hove prospecls interested in woyside lunch stonds, it gives o proclicol skelch ond f,oor plon for on up-to-dote stond. lf the golf club in your town needs o club house, it giver elevotion rkeiches, foor plon, ond cost, for on inexpensive club building. lf you hove prospeclr for building tourisl compr, ftlling stotions-or ony other building with Shevlin Pine Log Siding this book gives ideos ond focts thot will help you cldse the deol.
ONE COPY will be sent FREE to ony Shevlin deoler. Additionol copies will be supplied IMPRINTED WITH YOUR NAME AND ADDRESS ot 100 for $10. This is lower thon cost. We connot supply less thon l0O imprinted for this price. Any quonti?y wifhout imprinting supplied ot lOc o copy.
Errculivc Ofricca, 900 First Notionol-Soo Linc Bldg., D.pr. !i7 MINNEAPOTIS, MINNESOTA
Pleose rend Frcc Copy of "Log Cobins Up To Dotc-Second Edition.". t]
Pleose imprinf IOO copieswilh nome ond oddrcss below. Check for $10.00 is enclosEd.
Pleose rend-copies without imprinting ot lOc eoch, Check for_ is enclosed.
Your Nomc Address
DISTRICT OFFICES
Vr:lcmr Srn Flancl*o-lo3o Monrdnoch Bllldln3
V. G. Kahnm, Did. Salg Mgr. V. H. Nlgh
T.r.r: Fo,t Vodh-
R. C. Crllamy, Fir:t Nationrl Ecnl Bldg.
Trrcr El PaoCqtinentrl lnportlng rnd Erporting Co., Mllb Bulldlns, El Paro, Terrr
(Continued from Page 8)
epitaph: "The body of Benjamin Franklin, Printer (like the cover of an old book, its contents torn out and stripped of its lettering and gilding) lies here food for worms. Yet the work itself shall not be lost, for it will, (as he believes) appear once more in a new and more beautiful edition, corrected and amended by The Author." Remember how they had us read that wonderful thing in school? Well, Ben stole it ! Stole it from another fa'mous printer, the great scholar, author, and renegade monk of the fifteenth century-Erasrnus' * ,F tr
So, when I lift a word, or a phrase, or a thought from some other fellow's stuff, I think of my hero, Ben Franklin, one of the greatest and most useful men that the tide of times has produced-and it appeases my ' conscience. However, don't get the idea that Ben Franklin was the
only great American who discovered a mine of incomparable wealth named Erasmus, and stole the nuggets. Far from it. fn the words and works of that great Dutchman you will discover where numerous of our authors, philosophers, wits, satirists, and wise men of recent decades, got plenty of their ammunition.
All writers are thievel! S;" more, some less, but thieves-all of them. Kipling, in the frontispiece of his "Seven Seasr" makes the rnost masterly confession. He spoke of the stealing that Homer did, and how the Greeks were wise to the steal. Says Kipling:
"They knowed 'e stole, 'e knew they knowed, They didn't cry or make a fuss, Just winked at 'Omer up the road An' 'e winked back-the same as IJS."
Well, folks, my book of "Nigger" stories, "CULLUD FUN", is on the press. By the first of August it will b€ in the mail to all its longing purchasers-first ordered, first served. So many friends from everywhere wrote in and said "PRINT IT" that I sent it right to the printer. It will be tastefully printed and attractively bound. And the price will be Two Dollars a copy.
In a way I hated ,o oo L. ;;rr""" has grown so gium of late, and laughs have become so scarce an article, that I hesitate to start everybody giggling for fear of the effects on their nervous systems: Because I'll tell you this much, that if you have a sense of humor and like "Nigger" stories, this book of "CULLUD FUN" will actually knock you kicking. It can't help it.
r love "Nigger" .,o.i.l, *", 'l *'"r,0 of "kick" out of telling them, and have been specializing in them all my life. I believe I know a good one when I l-rear it. And for more than 25 years I've been keeping a coliection of the best ones that came along. Whenever I heard a nigger story, long or short, that appealed to me as unusually good, it went into my scrap book, just in note form.
Twenty-five years is " ;"; ,,it'". "no a lot of good stories have come to the mill in that time. But I kept them all. Of late years close friends have been urging me to put them into some sort of understandable form to preserve them. They said I had no right to keep this great collection of wit and humor in notation form, for if anything happened to me this greatest collection of stories would be lost, and I ought to put them in shape if onlv for my family and friends to possess.
Last fail I started turning these stories into typewritten form. At the end of three months' steady writing I found I had just finished my "Nigger" stories, and that there were enough of them for a fine volume. It occurred to me that this collection would be unique in itself. So I asked my readers for tl.reir opinions, and have a stack of letters a foot tall urging me to print them. So the book of strictly colored stories, "CULLUD FUN," is being born.
Of course, I know how lousy story-books usually are. I've bought scores of them and seldom found a laugh in a carload. Books of funny ( ?) stories are usually about the saddest things on earth. But I can't help believing that a collection of really wonderlul stories, each one picked from a bushel of ordinary ones and told in the way a story shculd be told. rvould be a treasrtre.
So you can crderyou. .o* o, "aUt"IJD FUN" right now, and will get it in a short time, hot off the press. But remember, I warned you. Unless you lvant to laugh your fool head cff, don't read it ! If you want to hang on to your scowl and your grouch-stay away from "CULLUD FUN" ! I'il guarantee there are a million laughs within its covers I As a matter of fact. I'm afraid that if too many people read it we'd be in danger of losing this highly prized and well advertised depression ! And wouldn't that be tough?
To increase business, relieve unemployment and stimulate home building through loans to be made by the postal savings banks was discussed at a meeting of business men held at the Hotel Ashmun, Los Angeles, on Thursday evenirg, June 23, 1932. N. Whitacre, Los Angeles retail lumberman, presided at the meeting. During this discussion it'was brought out that almost $1,000,000,000 are now cin deposit in the postal savings banks ,of the country and this could be lent to the wage earner and salaried man on long terms and at a low interest to build homes. Loans of this nature have proven suc'cessful in several European .countries, it rvas stated.
Following the general discussion, there was a business session. N. Whitacre was elected temporary chairman, and a committee consisting of James Comer, R. M. Ashmun, Kenneth Smith and M. H. McCall were elected to assist Mr. Whitacre in determining the advisability of forming a permanent organization and arranging for the next meeting which will be held at an early date. Miss Elinore Hammoncl was elected secretary.
Vallejo Lumber Co., Vallejo, has purchased the Tilden Lumber Co. at Crockett and R.odeo. will be operated under the names of Crockett and Rodeo Lumber Co.
YARDS
the yards of These yards Lumber Co.
To assist retail lumber dealers to' develop and create sales for roof coating in their territory, the Pioneer Paper Company of Los Angeles annollnces that they will install rvindorv displays and furnish other dealer helps upon request. Harry Graham, the company's sales manager, states that this is the logical season of the year for the application of a roof coating, and that there are unlimited possibilities in the various construction and industrial fields for Pioneer Asphalt Emulsion rvhich is recognized as an ideal roof coating material.
In discussing the many features of Pioneer Asphalt Emulsion, officials of the company declare that it gives the same degree of protection as found in ordinary asphalt; is adaptable to all conditions and can be applied on either a wet or dry surface; makes a perfect coating and is appliCable to all kinds of roofs; is a correctly refined asphalt processed in a lvay to eliminate the need of equipment for heating or solvents to make it easily usable; can be applied by anyone simply, quickly, successfully and economically, and when the application is finished a continttous coat of the highest grade asphalt is in place.
I\{r. Graham states that there are many profitable sales for roof coating within the reach of the retail lumber dealers and that the company will be pleased to show the dealers horv to reach the many prospects that will buy. He says that the roof coating windorv displays are being rvell received by the dealers and that many installations have been made to date.
The S. S. Point Loma, chartered by the Larvrence-Philips Lumber Co. of Los Angeles, has the distinction of being the first vessel to dock at Pier A, the new outer harbor dock recently completed b1'the City of Long Beach, Calif. The Point Loma carried a cargo of lumber from the Colurnbia Itiver. T. B. Lawrence and D. R. Philips, of the LawrencePhilips Lumber Co., Capt. Clarence E. Barry, Long Beach F{arbor Trafrfic Manager, and Capt. C. F-. White of the Long Beach Harbor Board, were on hanrl to greet Capt. John Olsson, Master of the Point Lorna, when the ship docked.
The new wharf is 2000 feet long and 200 feet in rvidth and has a storage capacity of approximately 15,000,000 feet of lumber. Double railroad tracks run along the face of the clock. and sunken tracks are also available to facilitate the
E. D. Kingsley, president of West Oregon Lumber Co., Linnton, Ore., left San Francisco June 23 alter a short visit to San Francisco, 'ivhere he attended a hearing before the examiner of the Shipping Board. He also conferred with the Wendling-Nathan Lumber Co., agents for his company's products.
loacling of lumber into railroad cars. The dock is equipped rvith modern carriers and cranes and there is ample space for grading, sorting and the handling of lumber. The new wharf is under the management of John E. Marshall, Inc., lvho have leased the dock from the City of Long Beach. This company also operates the public dock, Berth 228-A and B, at Wilmington. J. O. Means, Los Angeles, for many years connected with the lumber business in Southern California, represents the John E. Marshall, Inc., interests.
The Lawrence-Philips Lumber Co., with headquarters in the Petroleum Securities Bldg., Los Angeles, are large cargo shippers of lumber into the Southern California market. They are the exclusive sales agents for Southern California for the Schafer Bros. Lumber & Shingle Co., of Montesano, Wash., who operate mills at Montesano and Aberdeen, Wash.. and also operate the S. S. Hubert Schafer.
The John Johnson Flooring Co., Ltd., Los Angeles, has moved their office and r,r'arehouse to 6420 South Avalon Blvd. They formerlv were located at 59919 South Manhattan Place. In addition to stocks of hardwood flooring, they announce that they will also handle a complete line of hardwood lumber.
The entire issue of "Shevlin Pine News" for May, 1932, issued by the Shevlin Pine Sales Company, of Minneapolis, Minn., is devoted to advertising and illustrating varied and attractive and really r,vonderful uses to which their Shevlin Pine Log Siding has been used; not just how it CAN be used, but how it IS being used.
A review of this beautiful little issue-which might well be called a vacation special-makes the reader actually lonesome and leaves him longing for the n'oods, and the open lvaters, and the great outdoors, for most of the buildings shown, built of their Log Siding are that sort of buildings in rvonderful vacation places. The entire atmosphere of the book gives you a feeling of wanderlust.
The book shorvs a wide variety of houses, cabins, lodges, duplexes, club houses, cottages, and even garages, town halls, beauty parlors, auto courts, inns, cafes, rvayside stands, boys' .camps, etc., all built from their Log Siding.
Floor plans and other information are shown with most of these pictures, and all information for the prospective builder is easily available.
This is not only one of the most interesting and attrac-
tive, but one of the very keenest books for of lvood we have ever seen issued. Ary bo1' 'ivould enjoy perusing it.
A. Dundon, Atlantic Coast I\lanager of the McSteamship Co., Philadelphia, was married to Miss L. Furnanz, of San Francisco, in San Francisco, They left immediately on a honeymoon trip to Coast via the Pacific Northwest and the National
helping the sale man, woman, of Gerald Cormick Gertrude June 18. the East Parks.
Homer T. Hayward, of the Homer T. Hayward Lumber Co., Salinas, left June 13 to accdmpany his family on a visit to their summer home at Waltonia, near Estes Park, Colorado. Mr. Hayward expected to be back about July 1.
"EUREKADSENIOR CHAIRSeat width 2/'. Designed for beauty, strength and comfort.
*TILLAMOOK''_JUNIOR CHAIRSeat width 17t'. The wide arm-rests and the sloping seat and back make complete re' laxation possible.
*RIVERDALE'-LAWN BENCH-Seat width !3/a", seat length 44', heigltt l7t'. The pure classic design is appropriate for even the most formal garden.
*MISSOULA'SETTEESeat width 48". A practical piece wherever outdoor furniture is used.
Sturdy bolted construction Every piece is constucted of REDVOOD.
AII Flammond Redwood Lawn Furniture is carefully packed in cartons. AII items are shipped K. D. with complete inrtructions for simple aecembly. The necessary gatvanized bolts, screws, and nailg are furniehed,
Ffome Lawns and Porches, Parks, Country Clubs, Summer Resorts, Beaches, Hotels and Sanitarium [,ay1e-211d manv others.others.
The little girl frorn the city was visiting on the farm, and she watched with interested eyes everything going on around her.
The very day after she arrived at the farm the farmer came to the house in great consternation, announcing that his best milk cow had been stolen during the night, and he was busy phoning the local police, etc.
The little city girl listened to his lamentations for while, and then ventured the following consolation:
"I wouldn't worry if I were you, Mister. She can't have gone very far."
"Why not?" asked the troubled farmer.
"She'll run out of oil. I saw the hired man draining her crank case just before dark last night."
President Larue Woodson presided at the regular dinner rneeting of East Bay Hoo Hoo Club No. 39, held at the Athens Athletic Club, Oakland, Monclay evening, June 13. The president announced that or,ving to summer vacations the next meeting will be held in August, when the new officers will be elected for the coming year.
"Tom" Tomlinson presided at the piano at intervals during the dinner hour, and the gathering \\ras entertained for a full hour by a radio headliner, Rev. Laurence L. Cross, who conducts the N. B. C. "Cross Cuts" program daily at 8:15 a.m. Mr. Cross told a lot of good Negro stories rvith his authentic Alabama accent, and concluded his program with an appeal for a better appreciation of the colored man's good qualities, his hurnor and his musical ability.
Taylor Sublett, of Strable Hardwood Co., led discussion on the proposed formation of a University Extension Class for lumbermen, and a number of those present signifled their intention of joining the class as soon as it is announced by the University authorities.
Ser.vall Morton conducted an old fashioned roll call, and kept sergeant-at-arms Earle Johnson busl' for a ferv minutes collecting fines.
Demands for equal rates with Canadian shippers were made by Pacific Coast lumber shippers at a hearing before R. S. Brown, examiner for the U. S. Shipping Board, held in the Palace Hotel, San Francisco, June 22. It was charged by a number of lumber shippers that on account of the rate of exchange Canadian shippers have an aclvantage of about 13 per cent in freight rates on cargoes carried by Shipping Board ships. Among the witnesses at the hearing were L. L. Chipman, Long-Bell Lun,ber Co.; H. W. Bunker, Coos Bay Lumber Co.; E. D. Kingsley, West Oregon Lumber Co., and \M. W. Clark, Clark & Wilson Lumber Co. An investigation r,vill be made by the Shipping Board as a result of the testimony gi.,'en.
Norman Lind, president and general manager of the Tacoma Oriental Steamship Co., Tacoma, died at Denver May 18, after an operation for appendicitis. Mr. Lind was a former resident of San Francisco, and was 'ivell known to lumber shippers. He 'ivas 50 years old, and was a son of the late John Lind, former governor of Minnesota. His body was sent to Minneapolis for burial.
Thank God for these valiant men who can put a little fun into, and get a little fun out of, present conditions !
So I declared for the millionth time the other day rvhen I received from my friend, Bill Horsley, of The Izzard, Company, Seattle, Certificate of Membership in his newly created order, "The Royal Order of Hairy Chested Men." I promptly added my signature and hung it on the rvall. I am very proud of it, and got a great gurgle out o{ Bill's letter explaining what it's all about.
It seems that he got into the habit of remarking to his friends vrhen he heard the usual griping about conditions: "These days, tough as they may be, will make hair grow on the chest of them as is worthy of growing the hair. The rest of the boys can go home because the party is over as far as they are concerned."
So he decided to create, for the period of this Depression at least, this "Royal Order of Hairy Chested Men," and sign up for membership a lot of gttys who have been knocked down a thousand times or more in the past three years, but have refused to take the count. Membership is limited to men recommended by present members as that sort of folks.
The Certificate of Membership includes the Oath of Membership, which is: "I hereby agree to go out and sock Old Man Despair square on the button every time I meet him."
Thanks, BilM'm proud to be a member.
Chicago, June 2S.-Collections were easier in May than in the same month in 1931, it is indicated in the monthly credit analysis prepared by the Lumbermen's Blue Book. Claims placed for collection, however, increased about 10 per cent, with the average claim involving about a 20 per 'cent greater amount. Inquiries for special ,credit reports decreased about 8 per.cent for the month, as compared with a year ago.
Business "vital statistics" for May, 1932, as compared with May, 1931, showed:
1932-39 Bankruptcies ; 22 Receiverships; 9 Assignments; 4 Extensions; 2 Corirposition Settlements ; 7 Creditors Committees Appointe.d.
1931-30 Bankruptcies; 20 Receiverships; 4 Assignments; 5 Extensions; 5 Composition Settlements; 2 Creditors' Committees Appointed.
Booth-Kelly Douglas Fir, the Association grade and trade mark certify to your customers the quality of the stock you handle. Builders quit guessing about what they're buying, and buy where they know what they're getting.
General Saler Office: Eugene, Ore. Mills: Wendling, Ore., Springfield, Ore.
Northern California Hill & Morton, Inc.
Denniron St. Wharf
Oakland
Southern Califonia
E. J. Stanton & Son
AEo E. 3Eth St., Lor Angclcr
It is a proven fact that Redwood is highly fire reaigtut. Many large fires' uong them Su Frarciro's great fire of l0lD6' have been deffnitely checked by this markablc
Redwood'c fire resistuce is due' in part' to its entirc freedom frm pitch, ruin u other inftamblec. This quality i! mtural a.nd Redwood requirer rc artificlal chemical applicationr.
Fire registance is another reaso Redwod is the prefered building material.
We want to send you the details of oughly tested and proved succe Dealers. You will find it a simple, roof coatings that really works! obligation. Just mail the couporl.... matter slips your mind!
that has been thorby Western Lumber ect method of selling our copy at once. No before this do it NOW,
Reams have been written and printed about the modern. izing, improving, rebuilding of old homes to bring them up-to-date and make them more liveable; but definite and detailed suggestions as to just what a live builder can do along this line are not always available.
A certain progressive home building concern in a South. ern city has issued a circular on that subject ofiering to its local townspeople a modernizing service that covers every room and department of their homes, and one that includes numerous detailed ideas of what can be done along that line. Believing that our readers can sele,ct from this lisl many admirable and interesting suggestions that they may incorporate into their business efforts during times like these, we reproduce the list of services which this concern offers to perform upon old homes. Here it is:
Develop recreation room in basement.
Install ,cedar lining in one or more existing closets.
Repair or replace gutters, leaders or flashings.
Install dormer rvindow or skylight to make attic space more useful.
Repair existing roof ; restain or apply preservative to wood shingles; repaint canvas deck roofs; stop all leaks.
Re-roof with wood, asphalt, asbestos or metal shingles, slate. clay, tile or metal.
Repair or replace hardware; correct sagging cloors or defective windows.
Install a milk or package receiver.
Convert coal-fired boiler or furnace to burn lorv-cost buckrvheat or pea.coal.
Apply asbestos or other heat insulating covering on pipes ancl boiler to reduce waste of fuel.
Reconstruct and straighten warped chimneys, add chimnerv pots, point up old masonry to improve draft.
Construct ne'rv outside ,chirhney to permit introduction of new fireplace.
Clean chimney flues, clean out ash pits, repair collnections, reset furnace.
Install an incinerator.
Modernize exterior of house by applying shingles, clapboards, brick facing or stucco over present exterior.
Repair porch railings, floors, stops, etc.
Add new porch or enclose existing porch lvith glass to make new sun-room.
Construct new removable vestibules for doors exposed to cold winds.
Build portable screen enclosure for open porch for summer use.
Provide extra bedroom by subdividing large room, by using waste space in attic, or by extra addition.
Install wash basin in bedroom
Install door bed in sewing room, library, or otl.rer extra
room (having a closet) to make a convertible bedroom for occasional guests.
Enlarge existing garage for extra ,car or build new garage.
Re'move dead wood from trees and shrubs and have tree surgeon repair decayed parts of important trees.
Reconstruct dry wells; carry drainage from leaders further from foundation; or apply waterproof membrane around exterior of basement walls (to forestall flooded cellars in spring where conditions indicate need).
Modernize existing bathroom-new wall treatments, flooring fixtures, medicine ,cabinet, etc.
Build new closets.
Provide outside accessories such as window boxes, trellises, bird houses, etc., ready for use in the early spring.
Erect new fences, gates, arbors, pergolas and other outdoor garden structures.
Construct,concrete, stone or brick walks, terrace, or steps to house or garden.
Conceal all radio wiring, including aerial and ground connections
Install new concealed radio lviring, to permit use of extension speakers in bedrooms, dining rooms, or attic or basement recreation room. (Note: The average standard commercial receiver will operate from two to ten reproducers, permitting use of radio in any part of the house rvithout moving the receiver).
Install remote control for radio receiver, built-in speakers, etc.
Modernize the kitchen arrang'ement for more efficient rvork.
Build breakfast nook in unsued part of kitchen or pantry, or build nerv breakfast porch.
Replace common glass rvith ultra-violet ray (health) glass in nursery, sunporch, or other selected rvindows.
Install automatic heat control devi'ce.
Install air-moistening (Humidifying) equipment to create more healthful conditions (now possible with any type of heating system).
Weatherstrip doors and windows.
New storm sash or double windows for exposed rooms.
Install fuel lift from basement rvood pile to near fireolace in living room or dining room.
Install an invalid's elevator to give greater freedom of movement for a person who cannot climb stairs. (Can be installed without major alterations).
Have wiring system checked over for compliance lvith insurance requirements.
Modernize lighting sysfem-relocate fixtures, substitute r,vall brackets for ,chandeliers, provide new fixtures.
Install extra electrical outlets to eliminate or reduce the need for long cords.
Eliminate the nuisance of finding light pull cords by installing adequate rvall switches at entrance.
Install new sink in kitchen or pantry.
Install an electric dishwasher.
Install pilot light on selected switches.
Install night lights or bed lights in bedroom with switch at bedside.
Eliminate batteries on bell call or annunciator svstem by installing small power transformer.
Provide lorv voltage current in playroom for operating electric trains and tops.
Modernize the laundry equipment-perhaps including new trays, washing machine, ironer, or clothes dryer.
Install new laundrv chute.
Install pine, oak, or other plank, or paneled dining room or living room.
Modernize obsolete interior trim and doors by replacing rvith new.
Repaint interior trim in one or more rooms, or throughout.
Insulate roof or attic floor to redu,ce heat losses in winter and to make second story or attic bedrooms cooler in summer. Also consider insulating sidewalls of house for maximum comfort.
Line unfinished attic space rvith insulating boards or plaster to create extra room or playroom.
Build in bookcases, rvindow seats, china closets, teilephone closet or cabinet, folding ironing board, children's toy cupboard, work-bencl-r, etc.
Damp-proof basement walls on inside to prevent leaks.
Insulate cellar rvalls and cold rvater pipes to rninimize
condensation and excessive dampness in mild weather. Redecorate with paint, plastic paint, wall-Paper wall fabrics, wood veneer, or other material one or more rooms. Kalsomine or rvhiten ceilings throughout the house.
Install new hot water heater or tank.
Install shower inclosure in bathroom.
W. B. Koehler was the low gross winner at the Orange County Lumbermen's Club golf tournament held at the Santa Ana Country Club, Santa Ana, on Wednesday afternoon, June 15. D. E. Liggett and W. R. Dempwolf rvere tied for low net honors. C. C. Barr was the blind bogey rvinner.
The following took part in the tournament: W. R. Dempwolf, F. C. Whittemore, R. E. Hostetler, W. B. Koehler, A. J. Kelly, W. Muckenthaler, D. E. Liggett, Chas. Lyons, E. Stefienson, Bill Wright, C. H. Chapman, Norman McBeth, C. C. Barr, 'I. Beck, Bill Godshall, A' C. Ilaker, W. S. Sprcer and N. E. Lentz.
S. M. Hauptman, president of the Chas. R. McCormick Lumber Co., San Francisco, has returned from a trip to the Pacific Northrvest, where he visited the various properties of the company, and the Portland and Seattle offices.
Someone has said that "the law of life is Struggle, Change, Development." That the lumber industry has had its share of "struggle" no one will deny. That "change" is upon us, besetting our plans with uncertainty and vanishing profits is apparent to everyone. How the "developments" which are bound to follow, will affect the lumber dealer depends on how he meets the situation now. If he watches trends and takes advantage of them, he is bound to profit.
The fact is that no business can escape change. All markets continually shift and individual businesses must move with the tide or be left behind.
The decreasing rate of growth of population, present over-built conditions and the rising tide of substitutes simply means that for the dealer to depend entirely upon raw lumber for profits is suicide. On the other hand, while smaller families mean fewer and smaller homes, there is apt to be a greater surplus for other things. This fact, together with the increasing danger ,connected with children playing in the street, and the general outdoor movement suggests the back-yard and week-end 'cabin as the market most available for development in the immediate future.
New products and new sales appeals must be worked out to meet these new conditions.
Here is the story of one man, who instead of waiting for the tide to come in, went out to meet it.
W. H. Besecker of the San Jose Lumber Company rvas clissatisfied. Thousands passed his yard every day, but
few turned in. Apparently they all had houses and garages and there was little prospect of selling them lumber in the immediate future. What was he going to do about it? What was there that he could sell them?
To find out, he went out and asked them !
No, they were not interested in planks, 2x4's or rustic. They did not want shingles, except for a few cases of remodeling. They could however be interested in getting more use out of their own backyards and vacant cabin sites. Hard up? Sure! But they might spend a little for something they wanted "awfully'bad."
So Mr. Besecker decided to put in a complete line of cabins,'garden furniture and fixtures and outdoor play equipment and then make them want to buy it "awfully bad".
The first step was to convert his lumber yard into a sales yard. He moved his lumber stocks to the rear of the yard where they could be handled just as easily as before. He then turned his entire frontage into an attractive display. A modern log cabin was built on the corner along rvith picket fences, gates, trellis, etc. The front end was torn out of the old building and replaced with a plate glass display window. In it were displayed kitchen cabinets, corner cupboards, Redwood panels and other lumber prodrrcts. An additional display room was built facing the street, in rvhich Redwood boats, ping pong tables and garden furniture were displayed.
In the open yard space, fronting on the street a beautiful, A
Assure
outdoor park was laid out to display outdoor furniture and play equipment. Here garden seats, picnic tables and benches, play houses, pergolas, rose trellises, a green house, dog kennel and solarium, sandboxes, swings, slides, rings, bars and in fact everything to make the outdoor living room useful and attractive, was displayed. Nor is the farmer overlooked. One section of the yard is devoted to modern chicken houses, a rabbit hut,ch and other model farm stru,ctures.
Every article, including the log cabin, bears a price tag rvith two prices-"knocked-down" or "delivered and set up". At night the outdoor display is flood-lighted and has
(Pronounced Cane-eck)
San tose Lumber Company's outd.oor d,isplay ot' garilen furniture, play equipment, play houses, pouhry houses, m.od,el larn structures, etc. a salesman in attendance, similar to any modern automobile salon.
With a saleable stock of merchandise, well-displayed, Mr. Besecker's next step was to let people know what he had to sell and get them interested in buying.
Through local newspapers, he invited prospects to visit his yard and inspect the merchandise in its natural setting. In Sunset'Magazine, devoted to the garden and outdoor, he advertised log cabins and other items, with illustrations, and coupons inviting inquiries. Results have been decidedly encouraging and the San Jose Lumber Company's yard has been turned into a veritable beehive of activity.
Mr. Besecker's pioneering efforts in San Jose bid fair to prove a fore-runner of the developments that are bound to come in the.near f,uture in the retail lumber yard.
With the natural advantage of easy parking facilities. convenient location and low overhead together rvith plenty of room for display, the lumber retailer is in a favorable position today to,cash in on new markets for finished products without jeopardizing in any \,vay his position as the principal distributor of structural building materials.
The Jamison Lumber & Shingle Company, of Everett, Washington, veteran manufacturers of Red Cedar Shingles, announce that they have entered the Red Cedar shake field, and are going into the production of both split and re-sawn shakes in a big way. They expect to play a very active part in the shake market in future, and hope to rnake their product nationally known and respected.
Bo ar dL ath -Tile- R o of Insulation
Offers to furogressiue dealers an opportunity to participate in such a distribution arrangement.
Judge Canec quality for yourself. Investigate these quality features:
1. Unequalled structural strength.
2. Unique dual surface-one side salrn -smooth, one side burlaL terture.
3. High insulation value.
4. Rot proof and vermin proof.
Canec is carefully packaged in conveniently handled bundles. Warehouse stocks are maintained in maior coast cities for service to dealers in carload lots.
For complete information write or wire
HAWAIIAN CANE PRODUCTS, LTD. 215 Market Street, San Francisco, California
We have passed through a panic, suffered from a crash of the stock market, and are now more than half way through the depression, and I am still rich.
It is true that I have a lot less to live on than I had a year ago, but it is likewise true that I have just as much as ever to live for. The real values of life are unshaken and solid,
The depression has not lowered the value of a single friendship. Neighbors still greet us in the same old cordial way, busin€ss associates believe in us, and our sons hold us in high respect. The wife's greeting at the close of the day has not depreciated in the least, and our daughters continue to lavish their affections upon us with the same old extravagance.
My faith in the goodness of the universe is unimpaired. By that faith I am emboldened when I face defeat and despair. The prayers my mother taught me and the faith of God instilled in me by a devout father remains as priceless treasures that no depression can touch.
No nation becomes great by becoming rich. Neither does a man find enduring satisfaction in life by owning something-onJy by becoming something. The most degrading poverty is that which results frorn killing the spirit that the body may be served.
This depression is a challenge, not a catastrophe. A generation that has conquered the air and sent giant planes circling the globe; which has plunged into the deeps and disported on the ocean's floor; which has clim,bed above the clouds and lived in the stratosphere; is now faced with the challenge to rise above its dependence on mere things and seek an emancipation of the spirit of man.
The last six months have been for many men a thrilling spiritual adventure through which they have discovered their real wealth. Bereft of dividends and profits, they are discovering the strong sustaining power of faith, and the abiding values of courage, heroism, honor, charity, and trustworthiness.
The deepest satisfactions of life-those that come from sharing and serving-remain secure.
I am still rich because I have become independently rich -none of m,y present wealth depends upon business conditions or market reports. (Anon.)
He had returned home from his first day in school, and his parents were asking about his experiences.
"I had to tell one lie," he said, stautly.
"Why, Willie, what for?" inquired his surprised mother.
"Well, they asked me where I was born, and I knew if I told them the Hospital for Women the boys would think I was a sissy, so I told them I was bo,rn in the baseball park."
The need of honesty cannot be overestimated. Most of us are honest in big things. But there are many who are not so scrupulous in small matters. There is, for er<ample, the man who robs his employer of time by failing to observe working hours, or wastes the time of others by not being punctual in keeping appointrnents. The salesman who fails to be at the buyer's office punctually at the appointed hour labors under a self-imposed handicap before he starts his solicitation. In the final analysis being honest is simply showing the proper consideration for the property of others, whether it be time, money, or goods.
Thank God for the m,ight of it, The ardor, the urge, the delight of itWork that springs from the heart's a""ir"
Setting the brain and the soul on fireOh, what is so good as the heat of it, And what is so glad as the beat of it, And what is so kind as the stern command
Challenging brain, and heart, and'hand?
-Angela Morgan.A certain well known New York store made it a practice to give every beggar that came in, a penny each day. One day one of the regulars came in with another beggar, and said to the man who always handed out the alms:
"Please, sir, would you mind giving this man my penny from now on? f've sold hirn this route."
They oughta hang this guy, Bill Jones, To let him live's a sin; When his new baby camg he tried To turn the old one in.
Satisfactory progress is reported by the recently formed California Wholesale Lumber Association, which had its birth less than three months ago after a series ol organization meetings held over a period of several months.
The Association is a cooperative organization created for the purpose of encouraging and stimulating the use and consumption of lumber; effecting economies in the transportation, handling arid marketing of lumber; collecting, compiling and furnishing information as to the financial responsibility and credit ratings of purchasers and prospective purchasers of lumber; assisting in the collection of moneys due to members; discouraging and preventing misrepresentations in the sale of lumber, and discouraging and preventing unfair methods of competition in the sale and distribution of lumber.
Frank J. O'Connor, Donovan l,umber Co., San Francisco, is president and general manager of the Association; M. L. "Duke" Euphrat, Wendling-Nathan Co., San Francisco, is vice-president, and James Tyson, Chas. Nelson Co., San Francisco, is treasurer. E. Lowell is secretary, and the offices of the Association are at 2& Calilornia street, San Francisco.
The executive committee of the Association Consists of the following: Glenn M. Harrington, MacDonald & Harrington, San Francisco; L. C. Stewart, Sudden & Christenson, San Francisco; M. L. Euphrat, chairman; Frank J. O'Connor, and W. R. Chamberlin, W. R. Chamberlin & Co., San Francisco.
The membership of the Association is as Chas. R. McCormick Lumber Co., San Los Angeles.
Chas. Nelson Co., San Francisco.
Sudden & Christenson, San Francisco and Coos Bay Lumber Co., San Francisco and E. K. Wood Lumber Co., San Francisco geles.
W. R. Chamberlin & Co., San Francisco geles.
California Sales Agents for
Deliance Lumber Company
Tacoma, Vash.
Polson Lumber & Shingle Co.
Ffoquiam, Vach.
Anderson & Middleton Lumber Co. Aberdeen, Wash.
Prouty Lumber & Box Company
Varrenton, Oregon
Operating Steamers
W. R. Chamberlin, Jr. - Stanwood - Barbara C. Phyllia
Cricket
LOS ANGELES
56t Chuber of Comercc Bldc. PRGpect 5401 PORTLAND, OREG. Alben Dock No. !
follows: Francisco and
HEAD OFFICE OAKLAND
9th FIor, Fife Building Market st' Pier Glencourt gl5l Dan rruu@ SEATTLE
DOugtas 5,170 Pier No t
Andrew F. Mahoney, San Francisco. Santa Fe Lumber Co., San Francisco. MacDonald & Harrington, Ltd., San Francisco and Los Angeles.
Wendling-Nathan Co., San Francisco and J. R. Hanify Co., San Francisco and l-os
Paramino Lumber Co., San Francisco.
Hart-Wood Lumber Co., San Francisco.
Twohy Lumber Co., Los Angeles.
Hammond Lumber Co., San Francisco and Donovan Lumber Co., San Francisco and Alvin N. Lofgren, San Francisco.
Los Angeles. Los Angeles. and Los Anand Los AnLos Angeles. Angeles.
Los Angeles. Los Angeles.
Rollins A. Brown, Los Angeles, district representative oi the Perfection Oak Flooring Co., Inc., of Shreveport, La., has returned from a business trip to the San Joaquin Valley where he spent several days.
Canec (pronounced Cane-eck) is the nerv 100 per cent insulation product manufactured by the Hawaiian Cane Products, Ltd.
A,ccording to executives of the 'company' rvhen interviewed at the company's sales headquarters in San Francisco, tests show that Canec structural insulation has unusual strength and insulation values. They believe that dealers, especially, will be interested in the dual Canec surfaces which make possible a wide range of satisfactory dec-
available in Oakland for immediate shipment.
Wire, telephone, or mail your orders for quick service.
HARY}YggP
TEmplebar
orative treatments; one side has a smooth, hom'ogeneous surface, contrasting with the burlap texture on the opposite side. New, Modern machinery of the latest design and new improved manufacturing processes give Canec definite insulationcharacteristics, they state.
The manufacturers say that because of the exclusive Canec process, this structural insulation board has unusual insulation resistance against heat and 'cold, and in laboratory and practical tests it has been proved that it has great rigidity, also in addition to insulation against the elements, Canec shuts out irritating noises and sounds, is truly an all-purpose board, is rot and vermin-proof, offers an exceptionally high plaster bond and is resistant to moisture.
Canec is made in a wide variety of sizes and types, as insulation board, lath, tile and roof insulation. Standard building sizes are full one half inch thick and non-laminated. The board is homogeneous throughout, and because of its tough structure can be sawed cleanly and affords ample strength for nailing. The average weight is 650 pounds per 1000 feet.
Their attractive sales plan, ac.cording to executives of the company, will give the Canec dealer a new and liberal franchise of operation backed by intensive sales effort and advertising of the ,comPany.
When the depression was new the idea was early advanced that our machine-age mass production had overdone and overwhelmed the necessities of the world and therefore plunged us into this depression, with its tremendous unemployment. Scoffers at this suggestion were everywhere. But today they have chiefly disappeared and our best thinkers seem unanimously of the opinion that such WAS the case, and that we've got to do a lot of back-tracking before we can put all of our needy people to work again.
And THAT conclusion is a rather fortunate one for the lumber people in their role of home builders to the nation. For most engineering minds seem to have arrived at the also unanimous conclusion that the most reactionary and out-of-date industry today-and therefore the one offering the most indu,cements to business seekers-is the industry of home building. The idea spread like wild-fire in the past three years and has attained ,considerable proportion. To hear the proponents of factory-built, unit-made, standardized, low-priced homes tell their story you'd be forced to the conclusion that the people of this country have thus far been living in caves.
Scores upon scores of prominent men and conspicuous firms have burst into print with declarations that what this country needs most is "better houses-houses better planned, better engineered, better executed, and cheaper." We are quoting from a bulletin from a nationally respectqd engineering firm. They say further: "Consider the relative perfection of the automobile. It is more or less a standard produ,ct. The efficiency methods of one manufa.cturer are the methods of the entire industry, with allowan,ces for individual plans. The product represents the best efiorts of great technical staffs, with continuous experimentation and .continuous research necessitated by competition. The result is a good product at a low price, available to millions, and a great new industry developed within a generation.
"Consider by contrast the average house. It is a clumsy affair, consisting of walls and roof and floors, with some desultory conveniences. It has very few of those well planned, highly developed improvements whi.ch go along as a matter of course with the automobile-even with the cheapest automobile. The automobile gives so much more for the money than the house that it is no wonder people seem to take greater interest in their automobiles than in their homes. There may be no simple, social or economic reason for this, but certainly one reason lies in the cheapness of the automobile as a quality product, and the costliness of the house as a relatively inferior product.
"A large majority of the fifteen million who do
not own their own homes live on an income of $2,000 a year or less. This is enough to support a self-owned house if the production of the low-priced house can be engineered, systematized, and promoted to fit the income of the prospective buyer. But building trades, because of their loose organization which makes industrial unity difficult, are handicapped in the development of the low-priced house. And the handicap is felt all along the line, extending to. workmen, architects, mills, dealers, railroads. and countless others.
"Centuries ago the house was built by hand, and it is still largely built by hand. Materials are assembled at the building site, labor is brought to the materials, and the house is erected on the spot from a multitude of small pieces. Nails have repla,ced wooden pegs, glass has replaced oiled paper, some machine-made parts are used, but the assembling is still a slow and wasteful procedure. Advances in the materials whi,ch form the house have not been matched in the methods of putting them together."
The previous paragraphs are a summing up by engineers who are thinking a lot about the prospe,cts of building a new industry by re-making the home building industry. The statement in the preceding paragraph to the efiect that houses are built by hand and have always been, is today one of the strongest arguments that will be advanced in favor of the home of today, built after fashions of today. For turning the home building of the nation over to the factories would mean loss of work for actually millions of mechanics during ordinary times. And the nation is not in the mood today to encourage any further employment-killing mass production. This very fact is going to give the lumber and other building people, in the days that will follow the termination of present depressed conditions, a breathing spell in which to put their own houses in better order, and arrange to so improve their home product, its quality, efficiency, ,cost, etc., that the threat of the factory-built home will be thrust far into the ofiing.
The same article previously quoted from, takes wise cognizance of the fact that there is something to a home besides simple shelter, protection, and cleanliness ; that there is a sentiment that must be considered by those who would rebuild our homes and our home fashions. They truly say that "One of the chief faults in the experiments (with factory built homes) lies in the attempt of the experimenters to jump too fast from conventional designs to new designs which are more adaptable to factory fabri,cation. The house is, after all, a thing of sentiment and tradition, and people do not change within a few years their inherited ideas as to what is a proper h*ouse.'
And there, Mr. Lumberman, is your safeguard in this
threatening situation. The sentiment and tradition that clings round the home as we have come to ,consider it, even though the reformers mav easily point out in pra,ctical terms how impractical and uneconomical are scores of things about a wooden home of today, are tl-re things for you to stick to and fight for. But in doing so we must remember that the law of change, of improvement, of progress, is the law of life, and when this nation goes back to home building again, this industry that has basecl its prosperity upon the foundation of the American l,ome, must use its every ingenuity to combine with the traditional and sentimental things that cling to the home of he past, the progressive things desired by the people of today and tomorrow.
Thus the threat of the machine-built house will evaporate, and the homes of the nation will be built in the future-as in the past-by this lumber industry and its allied industries, and not in the factories of the sooty East.
P. H. Winsor has opened a yard at 2302 East 48th Street, Los Angeles, where he will carry on a general retail and wholesale hardwood lumber business under the name of the Winsor Hardwood Company. The telephone nurnber is JEfferson 3653. Mr. Winsor has been connected with the hardwood business in Los Angeles for many years and prior to going into business for himself was salesmanager and buyer for the Pacific National Lumber Co.
t'Only the Piston movest'
Y, to 2-inch Dritling Capacity
Weights 10 to 20 lbs.
Priced at f 100 and up.
E|estrrc ltrlll3, All Slzer
Portoble Gr{nder and Bench Typer
Goncrete Surfacerc
ttrand Fledble thattc and Equtpnlcot
Efeccfc Hand Sawr
tanderc . Polkherc . Buflers
Rod Hendrickson, r.vell knor,vn San Francisco Bay district lumberman, has left the lumber business for the realm of radio, and is making a great success of his chilclren's program over Station KTAB, Oakland. Rod, who is known on the radio as "Uncle Rod" is on the air el'ery evening at 5 p.m. from Monday to Friday. He tells stories and answers questions sent in to him by the children, and he says that digging up the answers to the questions means a lot of work. In connection with this program Rod has formed a Smile Club for the youngsters, whi,ch already has a membership of 3500 and is growing fast. Rod also has another program over the same station at 7:30 p.m. and 9:15 p.m. every Sunday evening.
Effective July 1, A. W. "Andy" Donovan will move to his new headquarters at room 216 Rowan Building, Fifth and Spring Streets, Los Angeles. His telephone number will be TRinity 5088. In addition to representing Hobbs-Wall & Co., redwood manufacturers, whi.ch company he has represented in the Southern California territory for a long period, he will also act as the Southern California representative of Clayton I-. Hagy & S,on, Inc., of Philadelphia, Pa., manufacturers of cotton and woolen waste and wiping rags.
Buy a f,1r0o0.00 bond issued by a company with Assets over f!88,ooo,ooo.
You may pay (if age 23) only $48.91 annually for 20 years.
20x948.$-9979.00
At the end of 20 yeats you will Receive in Cash, $1,662.13.
If death occurs any time after conrract is signed bond will mature and be paid in Cash to your heirs. Bonds issued in any amount desired.
The directors of the National Lumber Manufacturers Association declared at its annual meeting at Chicago on June 2, 3 and 4 that the Association lumber trade extension work-"the only organized lumber promotion work now being conducted actively on any substantial scaleshall be continued". All branches of the lumber industry joined in an enthusiastic decision to undertake to raise by a flat subscription of $5 from every business unit a sum suffi'cient to finance a great national radio publicity program for lumber and other forest products and to provide an exhibit at the Century of Progress Exposition in Chicago next year. Forty thousand lumber firms, great and little, will be asked to chip in to provide lumber with this impressive publicity.
Other resolutions emphasized the view that basic supply and demand information must be continued and that the U. S. Timber Board be asked to continue its surveys and recommendations of industry and public action. It was declared that the protective features of the National Association's work such as those relating to Federal taxation, state and municipal building codes and Federal legislation and governmental action are indispensable to the present security and future opportunities of the industry. One resolution declared that organized effort should be undertaken to seek the removal of the fundamental ,causes of over-production with specific attention to reform of timber taxation by the states; Federal action for the extension of national forests through purchase of timber lands and Federal legislation, if necessary, to assure conservative administration of nationally owned timber. Other resolutions included one looking to the formulation of a future program regarding lumber tariffs and restrictions imposed by foreign countries on American lumber. The imperative necessity of reducing freight rates was recognized and a committee was created to deal with the subject. It was recommended that a special ,committee be appointed by each regional association to ,cooperate with the lumber survey committee of the U. S. Timber Conservation Board for the purpose of realizing the current recommendations ,of the Board regarding stabilization. A signifi,cant resolution prompted by recent decision of the Supreme Court of the United States ,confirming the broad powers of the state in the control of produ'ction involving natural resources, recommended consideration of presenting to a conference of governors of the principal timber states thes'e specific problems: 1. Regulation of lumber production; 2. Substitution in part or whole of the yield tax for the annual property tax on standing timber.
The cooperation of the U. S. Timber Conservation Board and the President of the United States was sought to these ends.
John W. Blodgett was elected president for the coming year, succeeding A. C. Dixon. W. M, Ritter was re-elected vice president and treasurer; R. B. White was re-elected vice president; Laird Bell was elected a vice president; Wilson Compton was re-ele,cted secretary and manager.
The first day of the convention was taken over by two important group meetings, one by the Committee on Nominations and Recommendations and the other a joirit meeting of the Trade Extension Committee and delegated representatives of the regional associations. Trade promotion a,ctivities presented at this session were divided into seven divisions, as follows: building laws and regulations, field promotion and engineering service, scientific and commercial research, architectural design of buildings, retailer cooperation, publicity, lumber grading and marking. R. B. White, chairman of the Trade Extension Committee, presided at the meeting, and W. F. Shaw, Trade Extension Manager, and A. T. Upson, his assistant, presented the several subjects.
At the general conference on June 3, President A. C. Dixon presented his report. In his report to the directors, Wilson Compton, se,cretary and manager of the association, took as his theme-"The Lumber Industry is Not Defeated Unless it Quits"; extracts of his report were published in our last issue. W. F. Shaw, trade extension manager, in his report pointed to the urgent necessity for maintaining adequate research, building'code service, alert merchandising in both production and salesmanship, close manufacturer-dealer cooperation, and advertising and publicity if lumber is to retain the markets at which its competitors are driving.
A joint meeting of manufactrlrers and delegates of the National retail and wholesale associations held on Saturday, June 4, brought the convention to a close. The topic of discussion was "What Can the Three Branches of the Industry Jointly Do to Relieve Present Conditions." This was one of the most interesting and constructive sessions of the three-day period, and was presided over by R. B. White, vice president of the Association and chairman of the trade extension committee. Among those who took part.in this discussion were Mr. White, Harry T. Kendall, Dwight Hinckley, G. W. Dulaney, Jr., F. K. Weyerhaeuser, Max Myers, C. A. Mauk, C. C. Sheppard, David T. Mason, Walter Neils, O. T. Swan, A. L. Osborne, Ralph Hines, Adolph Pfund, M. G. Truman and Don Montgomery. W. F. Shaw next explained a market extension plan for lumber and wood products through use of the radio over a national net work, thirty minutes per week for six months, using the best talent available. The cost of such a program would be approximately $100,000. Mr. Shaw indicated that no present funds were available. It was felt that this radio program could be finan'ced through $5 ,contributions from 20,000 out of 40,000 business units dependent upon lumber and wood produ,cts. To.aid in raising the funds a representative committee would be named and the active participation of. all organizations representing lumber interests would be sought.
The general address on the imperative need for ,closer cooperation of manufacturer and distributor was made by Al Hager, president of the National Retail Lumbermen's Associatron, which was the highlight of the session.
u4rea/ Spanrsh home wth unaue roof/rne. The pafuo conneits wth /oqqn tltbt /eads drrect/v nto the /urna room whrch ls we///rqhted afid has a beamed ceiltnq. /lote the dea/ exposure of th? drnrnq rvom and'break- fart rc,om facrnq trlepatto. Then there n a'sma//ria// that connecb a// three bed twms wth bath that has a but/t-rt shower .ld/orrrtna the mode/ Ettchen and coniected wth the porch n a convenlent tolet. tVot one feature has been over/ooked n maktng ths a rea/ home. Plans
Rate---$2.50 Pet Column Inch.
Connected with lumber business for past fifteen yeai's and familiar with all branches of the retail business and its many side lines. For the past ten years successful yard manager in California, especially managing yards previously losing money. Particularly interested in that kind of a job and of straightening out a 1'ard for creditors. References. Address Box C-443, care California Lumber Merchant.
:\t the present time, according to "Der Holzaeufer" a German newspaper, Russia is striving to increase her exports of rvood in one form or another and has recentl-v a scheure to produce ready cut houses for settlements in and about the larger cities of Gerrnanv states a report fronl Tracle Commissioner E. G. Luebllen. Berlin. to the Lumber Division of the Departrnent of Corntnerce. 'l-hese settlement houses are of light construction atltl are built on a small plot of ground usttallv leasecl ll1 the o\\'ner rvhere he spends his weekends and many of the people l'ho ale unemplor-ed, their entire time, r'aising vegetables and attempting to live as cheaply as possible.
Tl-re Russiaus, according to the llewsPaPer. have plannecl to proclu,ce these houses using plyrvood in standard sizes. The frame rvork of ihe house, doors and n'itrrlorvs can all be put together ver-\' easily ancl the plyrvood nailed directll- on to the frame r,vork. It is stated tl-rat the qualitr- of the pl-r-u'ood is to be vert' n-ruch better than previously. '\ccor<ling to reports the hottses cau lte kept cotnfortalll-r' u':rrnt ancl oue more featnt'e of this ty'pe of cotrstntction is that it is cheap ancl on accottut of the light u'eight. freight charges are \-er,\' nonrinal frout proclttction point to n'here thel- are to be built.
To further assist in the export.progranr of Russian wood, furniture factories have also built special types of iurniture for these houses s'hich can lle purcha'sed at the same time lvher.r the house is bought. This furniture is to lrc of specific t1'pe and certain standards rvill be produced.
The Russian luurber industry intends to exploit the Gerrnan market as an excellent otttlet for these hottses and furniture. The German u'ood inclustry, is, of cottrse, the lle\vspaper states, up in arurs against this ner'v idea and it remains to be seen rvhat action the German government utill take against the import of this product. It is said in German circles that a hottse procluced rr-ith pl.r'n'oocl is not satisfzrctorv irt (lerrnanr' ()ll itccotlllt of the climatic conclitions.
Old estal;lishecl tion. Goocl clientele. l,umbcr Co., 3035 E.
Iumber yard for sale. Fine locaNo reasonable offer refused. Coast Anahcim, Long Ileach, Calif.
Total u'aterborne lumber exports frotrr Vancouver Islatrd, Nel' \\'estminster and Vancouver during the lirst four rnonths of 1932 totaletl 202,196,W board feet compared rvith 177A94,W feet the same perio<l of 1931, an increase of 14 per cent, state reports from Consuls Nelson P. Meeks at \rancouver and Itobert tr{. Nervcourb at \fictoria, made public br- the l,urrrber Dir-ision of thc Departmeut of Commerce.
Total 'rr-aterborne exports to the principal tuarkets during the first four rronths as colnpared u'ith the saure period of 1931, u'cre as follou's. 1932 cornpared rvith 19.31 respe,ctivell', in board feet:-to the United States 3-1.076.000 conrpared u'ith 71.1J77,000, a decline of 52 per ceut utrtlcr 1931;to the United Kingdonr and Continent 31,514,00Ct compared 'rvith 18,628,000 an increase <,,f uearll'70 per ccut; aucl to the C)rient (Japan and China) 91,122,M cotrrparecl rvith 70,332.000 an increase of 34 per cent; to Australia and Nerv Zcaland 36.941,000 comparetl u'ith 10,666,000, an increase of ncarlr' 250 per cent.
\\'aterborne luurlrer ,shipmetrts frour the ll. C. lon'er mainland to Canacliar-r Atlantic ports tluring the first four months anrountecl to oulr' 6.923.000 l;oar<l feet as colltpare(l u'ith 11,758,000 fcet in the same periocl of 1931.
llritish Colurnbia lurnber mills are reportecl to have increasecl operations slightly clttring April ancl u'ere operating at 50.15 pel'cent of nortnal as comPared u'ith 44.61 per cent in )Iarch. Shingle mill operations declinecl slightly in ;\pril to 3-1.1 per cent of ttorural. Logging operatiotls rvere reportecl at 35 per cent of normal in April. Logs scaled in April totaled 165,489,000 feet, an increase over the previous months.
On April 30, urrsolcl l<.rg stocks in the hantls of associated loggers (representing 70 per cent of unsold logs in ts. C.) of fir. r:edar ancl hemlocli u'ere 80,500,000 feet cornpared rvith 114,900,000 on APril 23, 1931.
Car loaclings of lrrnrber in Westeru Canada decreased fltrrrr -1.091 in April 1930 to'2,11(tin,\pril l93l and to 1,696 in April, 1932.
Oustontor to Luntborntor -?'J want to build a cabinet of shelves and drawers. Here's the size f want. Please figure the job and send me the lumber required."
Lurnberrnan to Custttnter.-ttYou've got your car there? Take it all along with you right now if you want to. I've got it all in these -packages already figured and pricedstandar:dized parts that fit cxactly, readv to assemble any width or depth yo, ^*"rt -directions and everything. All you need is a hammer.,'
another trrcrtt.ber ol the KUM.FIT PRODUCTS LINE
U-Nite-It shelving and cabinets are made up in packages of standardized parts. Shelf parts are fitted into vertical parts by a unique U-Nite-It spring joint (Patent Pending) so that the shelves may be any depth, and by adding sections, any length, to meet individual reguirements. Because all Pafts are standbrdized almost any combination and size to suit the need of the user and space available can be built from the ver- ' tical and horizontal parts.
TOOO" merchants seek commodities that are inexpensive; that there is real need for in countless places; that may be displayed and distributed at little expense; that may be advertised and merchandised atractively. For the retail lumber merchant U-Nite-It shelving and cabinets completely fill these requirements. There is probably not a home, a store, a factotyt-an'office or a garage in your community that isn't a prospect. Write today for the complete story of the Long-Bell Kum-fit prod' ucts line which, in additionto U-Nite-It, includes chairs, tables, sand boxes, bird houses, trellises, chain fences, etc., all in packages ready to assemble.
EVERY CREO-DIPT DEALER IS INVITED TO TAKE ADVANTAGE OF OUR SUMMER CAMPAIGN FOR SELLING CREO.DIPT STAINS. . .
YOU FURNISH THE PROSPECT LIST IN YOUR TERRITORY-WE HANDLE THE CAMPAIGN BY MAIL. WRITE US FOR PARTICULARS. . .
