G00 D 1l EItS
Everywhere we hear good, encouraging news from you retail lumbermen who are profiting under the Housing Act. I'HAT'S GOOD NEWS! Community publicity and promotion campaigns are showing results profitable ones. And this is onlg the beginningl New phases of the Housing Act will soon be publicized, to bring still more business to your yard. Are you prepared to meet this new business ?
McCormick's large timber stands, mills, yards, ships and delivery service all contribute to promptly serve you, most economically. Call the McCormick salesman and remember, no order is too large or too small.
461 Market Street San Francisco Phone DOuglas 2561 ll7 West 9th Street Los Angeler, Calif. Phone TRinitv 5241 ORMICK LUMBER PICK OF TH E TALL TRE E FORESTS Ilevoted to the welfare of alt branches of the Lumber Industry,Mill, Yard and Individuat. VOL. 13. NO. l0 lndt'x to Advcrtisencnt-s, I'irgc 3 NOVEMBER 15, 1934 \\'e lil:,r l,ublislr at lloustort, 'l'eras. 'l'hr (;uli ( (rast l-utttbertttan. .\rrrerica's forettto.t rctatl lutnber jourttal, which covers tire rrrtirc Struths rst arrd \Iidtllervest like thc sttnshinc coycrs ('aliforrtia.
SUDDEN & CHRISTENS()N
Lumber and Shipping
7th Floor, Alaska-Commercial Bldg.
310 Sansome Street
San Francirco
AGENTS
American MilI Co.
Floquiam Lumber & Shingle Co.
Hulbert MiIl Co. -
Willapa Harbor Lumber Mills
Edna Sanitam
Trinidad
Barbara Cater
Dorothy Cahill
Edna Chrictenron
STEAMERS
Aberdeen, Vach. Hoquiam, Wash. - Aberdeen, Vash. Reymond, Wash,
Jane Chrirtenron
Annie Chrirtenron
Edwin Chrirtcnron
Catherine G. Sudden
Eleanor Chrirtenron Cherlcr Chtirtenron
Branch Ollices
LOS ANGELES
630 Boatd of Trade Building
SEATTLE
National Ban& of Commercd Bldg.
P,c,NnL Srr Icn-a VrN EER. in OAK
Quanmdwhitc Plain whitc WatnutBIRCH
Philipoine-hlaliognny runrnocnmy
Whit,e ?dar RED GUM
QqandFwd pnrdcctcdORE G ON PINE
The Leading WHOLESALE JOBBING and RETAIL YARD of San Francisco
PORTLAND
2fi) Henry Bldg.
Foot of 16th St. San Francisco EXbrook 4831
East Bay Yard Broedway & Blanding Str. .Alnme& ALameda 9544
Our well assorted stocks, our well known dealer policy and our central location guarantee the kind of SERVICE you demand.
For remodeling and modernizing they are real economy.
PLYWOOD VENEERS WALLBOARD
?ilifornia
P. O.
96,
Station I,oS ANGELES. CALIFORNIA
955-967 SOUTTT ALAMEDA STREBT TclcpltoncTRinitl cr57 MailingAddrcrr.'
Box
Arcadc
Voluntary Compliance in \(/estern Retail and Redwood Committeer
Pine Division High Meet in San Jose
Portland, Ore., Oct. 27.-A high degree of voluntary compliance with the provisions of the Lumber Code in the 'Western Pine Division is responsible for the relatively few cases of noncompliance recently considered by the Division's Trade Complaints Committee and shows clearly the fine cooperative spirit existing among manufacturers of the Western Pines in their effort to keep employment at western sawmills at a maximum, according to a statement made today by S. V. Fullaway, Jr., Secretary-Manager of the Western Pine Association, the Division Administrative Agency. Mr. Fullaway further stated that compliance in the Western Pine Division with the minimum price and production control provisions has not jeopardized the volume of business handled by the pine sawmills. The experience of the pine group has proven that compliance with Lumber Code provisions is not impossible of accomplishment, Mr. Fullaway said.
Of some eighteen irregular compliance cases rvhich rvere brought to the attention of the Western Pine Trade Complaints Committee, satisfactory adjustment was reached on more than fifty per cent of them and it is expected that the necessity of legal action by the NRA rvill be required on very few of the cases which were not adjusted at the Committee meeting. This is significant in view of the fact that the Western Pine Division is comprised of nearly nineteen hundred sawmills.
A meeting attended by the Lumber Committee of the California Retail Lumbermen's Association and the Redwood Relations Committee was held in San Jose October 26. This was the llth meeting of the two grlups.
W. K. Kendrick, sales manager of the Valley Lumber Co., Fresno, presided. The attendance of retailers was representative of all parts of the State, and the Redwood industry was well represented.
It is planned to hold the next meeting in Stockton in Februarv.
Represents P. O. Cedar Mill
M. J ."Ben" Byrnes, San Francisco, has been appointed exclusive representative in Northern California for J. R. Thompson Logging Co., Marshfield, Ore., manufacturers of Port Orford Cedar.
T. B. Wilson will assist Mr. Byrnes in sales, calling on the trade in the San Francisco Bav district territorv.
MAKING GOOD RECOVERY
Ralph P. Duncan, general manager of the Merced ber Co., Merced, was a recent San Francisco visitor. recovering nicely from a fractured jaw sustained automobile accident three months ago.
e3c3 OUR ADVERTISERS Dtt
*Advetticements appear in alternate issue.
Aberdeen Plywood Co. , ---------------- - ,------------15
Arrociated Lumber Mutualc ---------------------------13
Eoohavcr-Burnr Lumber Co. ------------------------21
Booth.Kctly Lumber Co. -- ---
Brice & Howard Trucking Co. ---------------------- 9
Brookmire, fnc. --------------- ----------2t
Catifornia Builderc Supply Co. ----------------------12
Cdifornia Panel & Veneer Co. ----------------I.F.C.
Cdifornia Redwood Arrociation
Cdifornia Vholerale Lurrrber A$tn. -------------*
C.clcer Company, The ---------------------------------- 9
Clrrarbcrlin Et Co., \f . R. ----------- --- ----- --------21
Coopcr Lumber Co. V. E. --------------------------21
Dolbeec & Carcon Lumber Co. ----------------------21
Elliott Bey Saler Co. ----------------21
lfrnnond Lunber Co. -------------------------------21
Red River Lumber Co. ------,---------- ---------O.E.C. Reilly Ter !C Chernical Corp.
Schafer Bror. Lumber & Shingle Co. ------------17
Santa Fe Lumber Co. --------------------------------------21
Stanton & Sons, E. J. ----------------------21
Strable Ffardwood Co. ---------------------------------:l
Sudden & Christenson ------ I.F.C.
Union Lumber Co. ------------------------------------------19
Ven Ardate.Hrsir Lha Co. Inc. ------ --------21
Wendling:Nathan Co. ------------:l
Weyerhaeurer Salce C,onpeny' --------------------_,
Wheetet, Orgood Saler Corp. -------------------:l
Villiamr Trucling C,o. - ---
Wood Luo5rr C.o- E. K. ---------.---------..---21
November 15, 1934 THE CALIFORNIA LUMBER MERCHANT
LumHe is in an Pioneer-Flintkote Co. -------------- 7
Subrcription Pricc, 12.0(
THE CALIFOR}IIA LUMBERMERCF1ANT JackDiome.?ublkhu
faccp**od rn&r 6c hrr of Crlllcda
J. C. Dlolc, Ps. ald Tnas.; J.. E. Martla, Vtcc-Pru.; A. C. Mcrrymaa, Jn, Sccy. PuHbhcd thc l!il ud fSth.of acb EOth tt trt-rt-2| @tnf luil.dipr, tl.0 -Wcst Slrtb gtrt, Lo Aagala, CrL, TclcAhou, VAnd&c tStE Ent*cd u Scsmd-dan uttc Scptcnbcr E, IJZZ" et tha Pct-ofiicj at Lc Anrclrr, Qellfomtr, furdrr Act'of MarrU 1 ffn.
W.
PRo.Drct ttla
Soutbcrn O6cc znil Nrtlond
Los Angeles Launches S. F. Housing Drive Goes FHA Drive
Speaking over a metropolitan radio net work, Mayor Frank L. Shaw opened the Los Angeles modernization and new home campaign sponsoied by the National Housing Administration Thursday, November 8. Other speakers were F. W. Marlow, district director of the FHA in Southern California, and H. S. MacKay, Jr., chairman of the Los Angeles Better Housing Program Committee.
160O government workers have started a house-to-house canvass of Los Angeles homes in a citywide survey to determine the modernization and new building needs. Headquarters for the drive have been opened in the Chamber of Commerce building.
Chairman H. S. MacKa!, Ir., says that advance loans made by the FHA increased the Los Angeles building permits by $1,000,000 during the month of October.
Glendale Starts Better Housing t) )urvey
Glendale started its Better Housing Drive on Wednesday morning, November 7, when more than 100 SERA workers began an extensive survey of the city to stimulate modernization improvements of homes and commercial buildings.
William L. Newman, who will direct the project for the SERA, said the workers will call on the property owners to ascertain the improvements necessary which will be tabulated on special blanks which have been approved by the FHA.
?t \amPaEn
Sacramento's modernized home at Seventh and K Streets was completed and thrown open for public inspection on the evening of November l. More than 3000 persons visited the cottage during the evening.
All of the lumber yards in Sacramento donated materials for the remodeling of the house.
Jo H. Shepard, Friend & Terry Lumber Co., and Oscar H. Miller, Knox Lumber Co., are members of the committee of the "Modernize Sacramento" Campaign.
AT \rtYef ! Op
San Francisco went over the top October 9 in the $7,000,000 drive of the Chamber of Commerce Better Housing Program, with a total of $7,O27,32t.
The field survey of the city is but half completed, and the drive will continue to sign up as many pledges as possible for the improvement of home and income property. Only 2l actual working days were needed to complete the $7,000,000 goal.
Housing Program Under W.y at Hermosa
Hermosa Beach launched the Better Housing Program in which all the South Bay communities have joined in an open-air meeting in front of the City Hall, Saturday evening, November 3. Several thousand attended the meeting.
Charles A. Horrworth, field secretary of the All.Year Club of Southern California, was the principal speaker. An excellent entertainment program featured the Redondo Elks' band, the Mandarin orchestra, and the presence of Leo Carrillo, Virginia Lehman Pine, Lucille Ball, Sheila Manners and other film celebrities.
The campaign is in charge of Ernest Dearth, general chairman of the South Bay Better Housing Committee, and Glanton Reah, secretary of the Hermosa Beach chamber of commerce. The drive will be carried on in connection with a free exhibit at the headquarters, 1227 Hermosa avenue, Hermosa Beach.
Pfize Oflercd on Air Program
A prize of $25.00 worth of Redwood was offered on the radio program of the California Redwood Association, November 6, for the best letter telling what the writer rvould do with the Redwood. The winner of the contest was to be announced on the November 13 program.
Henry H. Gutterson, well known San Francisco architect, was the speaker on the November 6 program.
Mildred Bush Farley, soprano, of Berkeley, is the soloist on each of the weekly programs, heard over Station KGO every Tuesday at 7 3A p.m.
THE CALIFORNIA.: LIJXIEER MPRCHAT.iT November 15, 1934
J. E" ITIARTTN Mru3ia3 Edltc
M. ADAMS 'Glrculatlon Meugc
A. C. MERRYMAN Advertidng Uaufa
T. BLACK
ll5 Lavorcth lt Su Frude
Brlt Bldr Hourto, Tmr
tt"qt" a""t"., ry i:i
"Mod emize Sacram ento"
zPulling furnber inlo lhe MOIDDNilI NTIOIU PIGTUND
Weyerhaerrser opons 4.SOUf,nE Aduetf,sing lo all key butlding lac. lors-llrls monllr
O Better Flousrng has created the opportunity of a lifetime for lumber dealers. But it's going to take workhard workto turn this opportunity into real business.
I Weyerhaeuser believes that the responsibility for making the movement a success rests not only upon dealers but upon the manufacturers themselves. That's why a-SQUARE Lumber is leading the way with a far-reaching campaign for 4-SBUARE Dealers. Not.next spring, but now.
o A heavy bamage of advertising begins in November and December-in 8 national magazines. Full-page ads will sell4-SQUARE Lumber to architects, contractors, bankers, credit agencies, real estate management, property maintenance men everywhere-all the key men in the Better Housing movement.
o a-SQUARE Dealers will shortly receive complete selling plans and sales helpsthe most comprehensive program for cashing in on the Better Hous' ing movement that has yet appeared.
u7EYE NH f,DUS ER
o Bcgiming in Dccemberr'Weyerhacwr advcrtiring runs every monthin these lading magazincs-:tneriq Builder, Building Modemization, Architectirnl Foruo, Architectunl Record, Pcncil Poiats, Amerim Architct, Banking, National Real F:tate Jound. Dominating adverti*ments will scll 4-SQUARE Lumber to evcry reader of thew magazines-all key men in the Better Housing movement.
WE GOOPEI'ATE WITH
November 15, 1934 THE CALIFORNIA LUMBER MERCHANT
Sf,I.ES GOMPf,NY FIT,SI NAIIONAI BANK IUILDIN A I N I P A U L, M I N N E 5 O T A
V.gabond Editoriafs
Bv Jack Dionne
"Once a rnan does you an injustice," a wise man marked to me the other day, "he never forgives you."
'f*t
It's a fact. And the same thing applies to doing cash favers for friends. You loan a friend some money, and you lose his friendship. You catch him crossing.the street to keep from meeting you. Better have lost his friendship in the bcginning by refusing to loan him. The result would be the rame-only t.td 1""*" your money
All over the country at this season the Community Chest drives are going on. "Irrega1f,lsss,"-3s a friend of mine used to always say---.of the great good that comes from well directed and intelligently handled charities, Community Chest efforts buitd up a consciousness within a city that is useful in thousands of otheg ways. Community Chest work has a way of drawing citizens closer together in the bontls of fellowship as nothing else that I know of can accomplish. Every city should have a Community Chest for.that reason if for no other.
Irving Cobb spoke at the recent beginning of the Community Chest drive in Los Angeles. He told the story of Dr. Thomas Riley, a dissolute doctor of the old days, who nevertheless throughout his life furnished his medical help and advice free to the poor and needy in his home town. His fortunes drifted ever downward, and finally for want of rent mUriby he had to move his office upstairs over the local livery stable, where they let him stay free. *rt*
So he put a sign at the bottom of the stairs of the livery stable that read-"Doctor Thomas Riley: His office is now upstairs." He continued to lend his help to the unfortunate vhenever he could, and finally, when he died, they buried hirn, and his sorrowing townspeople simply moved the sign from the livery stable stairs to the grave where he lay, so that it continued to read: "Doctor Thomas RileyHis office is now upstairs." And Mr. Cobb expressed the belief that the Good Master keeps an office upstairs for those who help His needy children. **,f
There's no doubt about it, folks-happiness is sticky stuff, and you just can't help distribute it to others without having a lot of it stick to your own fingers. **,i
I'm a coffee-hound. The other day a friend of mine
visiting in my home smacked his lips over the cup of coffee we serve late every afternoon, and ashed for our recipe. So I just quoted him the famous cofree-making recipe given me many years ago by my dear departed friend, the late Hiram Smith, of San Francisco. Hiram, himself a wonderful coffee fan, used to say-",rse just a little water and a Hell of a lot of coffee, and you can't go wrong." That recipe will make good cofree in any country.
**:t
When you lean back in your motor car to enjoy a ride, you are eminently entitled to cry aloud to the world"World, I'm SOME tax;payer." For the average American motor vehicle owner pafs more than one-fourth of the actual value of the car every year in special taxes. Every four years he pays for a new car-in special taxes-but doesn't get it. The heaviest of the special taxes the motor car owner pays is the gasoline tax, which is almost always more than 100 per cent of the wholesale price of the gasoline, and frequently more than 100 per cent of the retail Price'
* * *
I know a retail lumber concern with a number of small town yards that has been experimenting with a house-tohouse canvass, for remodeling and repairing, by an intelligent young uroman. They coached her on the National Housing Act and its remodeling and repairing features, and started her out. From a standpoint of interest displayed, the effort could hardly have been improved upon. She found people everywhere ready and interested to learn about the NHA, and what it meant to them. From a standpoirrt of business secured the results are not yet determinable. The trouble is the fundamental one that a man who can qualify for a loan under NHA can get one anyway; and the man who cannot get one on his own credit, cannot get one by reason of the new law.
**:i
But this lumber concern discovered a number of worthwhile things by this canvass, not the least of which is that people welcorne a woman to talk building to them. This is a truth they will take advantage of on other occasions. A smart woman canvassing from house to house selling building ideas would be a paying investment when times are more nearly better. Try it.
Lumber folks are f.rrrrr*.
all other humans. I
(Continued on Page 8)
= THE CALIFORNIA LUMBER UERCHANT November 15, 1934 $
i,r
* * *
*ro*"""
November 15, 1934 THE CALIFORNIA LUMBER MERCHANT IMMEDIATE IMMEDIATE prorttsforyou at N. H. A. rates through the PIONEER.FLINTKOTE NON.RECOURSE FINANCE PLAN Available NO\f! Send for Details Today money fo, your customers @ r-DF MA /iy E \a M PIONNBB.FLINTITOTE OO. P. O. Box, 120 Arcade Annex, Los Angeles, Calif. LAfayette 2lll-Klmball 3126 r5o Shell qqilrfqg 1l! Pittck Block J{RA. sar Ncihen Llfe Tm l@ (h.-pa SL sAN FRANqS@, c.aLIF. poRTLl\r\rD. oRE. E7 sEAT!fl-E, WASHINGToN DENVER, -colo. SUH #l Budmv olrx, i* 3*Y3, rsbor s?tz ASPIIA]T PNODUCIE
Vagabond Editorials
(Continued from Page 6)
know a lot of big mills that have done a lot of complaining for months past about the small mill competition that NRA codes have engendered; about the enormous number of small new competitors which the codes have undoubtedly incubated. There has been much grumbling, and some outward complaining. But when it came to the rub and it looked like price fixation might be done away with, they looked at the cornparatively small volume of lumber business being done, considered what might happen to prices with so small a volume to up-hold them, and lots of mill folks have changed their line of talk. They like present conditions until more volume has been created, at least. **
Looks to me like the lumber business is better the past two weeks. I think the remodeling phase of FHA--disappointing as it has been in its entirety-has had something to do with that. .In the South things have certainly improved. Conditions are srrch today that were price fixing lifted there are many items of staple Yellow Pine so short in stocks everywhere that they would undoubtedly go up if the string were cut. t*t
Everywhere there is a stirring.of the yeast in the lumber consciousness. In the past month I havb talked to a lot of people who are thinking seriously of getting into the building game, believing that when necessary building and repairing starts there is going to be a real scramble. There i"itt. No earthly doubt about it. *rk*
If we didn't erect a single new building we could use all the unemployed artisans and carpenters in the country and all the lumber the mills could turn out for the next two years doing nothing but the imperatively needed repairing to our homes and their surroundings.
Comfort yourself, you lumber folks, with THIS thought; that when this financial jam comes to an end there is going to be a building program in this country such as was never heard of before. ft is not going to be big buildings, but it will be homes, apartments, and other buildings of modest size and sort tha{ require lots of lumber to construct. Nothing can prevent this high tide of building. Every day it is postponed increases the pressure behind the building jam, and will make it the more pronounced when it breaks.
Every day the time comes nearer. Here we are today
with our banks heaped high with money-lazy money that 'isn't working-and every day the cry for building and repairing, such as this money could easily finance, grows louder. The cry will not much longer go unheeded.
* ,F *.
Sometimes I think that the continual hint of threatened inflation of our money, comes from headquarters at Washington. You see if inflation SHOULD come, about the least valuable thing on earth would be this money that the owners thereof are heaping high in banks, and the securities to which they are confining their investments. At the first hint of infation you would see the money-owners grabbing their cash and rushing to put it into so.mething real-something that might preserve a value.
rf:t*
So personally I enjoy these continual hints of inflation danger. We got scared INTO this doggoned depression; I hope something happens to scare us OUT of it again.
Halts U. S. Suit to Enjoin \T.shington Lumbermen
Federal Judge Edward E. Cushman, sitting in Seattle, on November t halted the government's suit attempting to enjoin seven Washington lumber companies from abandoning the minimum price provisions of the lumber code.'
Judge Cushman said he will not resume the hearing until he has studied the lumber code and defense attorney's briefs, which charge the price fixing provisions of the code are unconstitutional, discriminatory and unworkable. The judge's Seattle calendar has been closed until December 3, and he will notify the attorneys when the hearing rvill be resumed.
The court is also considering a petition presented by Raymond C. Wright and Mark Mathewson, Seattle attorneys representing the lumber companies, for the right to call more than 100 witnesses to support the contentions against the price fixing provision.
The case opened in the federal court, Tacoma, October 30.
Col. W.B. Greeley, secretary-manager of the West Coast Lumbermen's Association, was the first witness called by the government, and government testimony was concluded November 2. The case was adjourned to November 6, and on that date Judge Cushman transferred it to Seattle, because of a criminal docket being heard in federal court in Tacoma.
Sitting in Seattle, November 7, Judge Cushman took under advisement a defense motion for dismissal of the government's action.
THE CALIFORNIA LUMBER MERCHANT November 15, 1934
**r.
't*||.
Clyde S. Owens
Clyde S. Owens, manager of the lumber department of the Whiting-Mead Co., Los Angeles, died very suddenly Monday night, \ovember 12, when he was stricken with a heart attack while playing bridge at the home of Perry Whiting, president of the ,company. He was 48 years of age, and was born at Long Beach. Mr. Owens was with the Whiting-Mead Co. for thirty years, trventy-six years of which he was with the lumber department.
He is survived by his widow, Mrs. Margaret Owens; two daughters, Margaret and Thelma; his parents, Mr. and Mrs. A. H. Owens of Long Beach; and two sisters, Mrs. William Bishop of Bellflower and Mrs. Herbert Churchman of Costa Mesa
Funeral services were held at Los Angeles Thursday afternoon. November 15.
Mill Employees File Suit
A suit was filed in the U. S. District Court, Seattle, November 7, on behalf of 177 employees of the Stimson Mill Co., Ballard, Wash., to restrain the federal government and the lumber code administrator from punishing them for working more than 18 hours a week, since the Stimson mill is so situated it can dispose of its entire output at fair prices, and provide the personnel with 50 hours work a week at the regular wage scale.
Appointed Department Manager
"Andy" Campbell has been appointed manager of the sash and door and full mill bid department at the E. K. Wood Lumber Co. Los Angeles offi,ce. He has been connected with the company for many years.
Mr. Campbell succeeds Hollis J. Nunneley, who has gone to Chicago where he will represent the M and M Industries of Portland Ore.
S. F. LUMBERMEN VISIT SOUTHLAND
Carl Moore and R. O. Wilson, San Francisco, spent a few days in Los Angeles the early part of the month where they called on the lumber trade.
SPENDING FEW MONTHS IN SOUTHLAND
R .C. Mclntosh, western division manager of The Upson Company, with headquarters in Chicago, is taking a few months' rest at Tujunga, Calif. Mrs. Mclntosh accompanied him on the trip. Mr. Mclntosh is well known to the California lumber trade and was formerlv Pacific Coast manager for the company.
{<LUMBERMEN SUCCEED
IN AVERAGING SALES OF s45g PER MODERNIZING JOB
Banks with Assets in Excess of 30 Billions 'Working with Building Industry
With loans exceeding a million daily, individually maturing in about 26 months, over ltr000 homes are now being modernized, repaired, insulated, enlarged or beautified.
Applications for loans ate coming in from every community, indicating that tl,600,000,0oo will be invested in needed repairs for the duration of this campaign. This modernizing program is the biggest since the historic Liberty Loan drives to finance the war.
Every newspaper is cooperating; 13,000 movies are showittg the activities; material
dealers are busily working with prospects, contractors, architects and financial institutions.
The Celotex Company is unreservedly supporting Celotex dealers through its sales, advertising and field demonstration departments. Our advertising appears in leading periodicals, including the Saturday Evening Post.
See the Celotex representative for developing new outlets for Celotex productsfn1slis1 FinishfnsglalienConstruction.
* From the October 1934, edition of the American Builder & Build. ing Age.
CELOTEX DEALERS! Send for our new localized newspaper service. This includes (1) news articles, (2) advertisements, and (3) mats for illustrations. Free to Celotex Dealers.
Wdte for sample copies of consumer magazines: Home Improvement News and Farm fmprovement Newel and rubmiption rate.
November 15, 1934 THE CALIFORNIA LUMBER MERCHANT
LUMBDR HAULING Ve llurryDelays Cost Money Brice & Howard Trucking Co. l5l2 Eaet 9th St.-Loe Angeles, Cal.-Tucker i!4?0
THE CELOTEX COMPANY 919 No. Michigan Avenue Chicago' Illinois CrErlpnEX tlfguLrfllYG C/Art AOAID (B!& U.S. Ptt. Ot.) BUILDS' INSULATES' DECORATES
Administration of Titles Two and Three of The National Housing Act
Federal Housing Administrator Outlines Regulations of Lons Term Program oI Complete Home Financing
The Federal Housing Administration was created by "an Act to encourage improvement in housing standards and conditions, to provide a system of mutual mortgage insurance, and for other purposes," approved llune 27, 1934, which may be cited as the "National Housing Act." All the powers of the Federal Housing Administration are vested in a Federal Housing Administrator, appointed by the President, by and with the advice and consent of the Senate, to hold office for a term of four years.
The first three Titles of the National Housing Act fall within the exclusive jurisdiction of the Federal Housing Administration' While divided into thr'ee Titles, the functions and duties of the Federal Housing Administration logically divide themselves into two separate and distinct programs. Title I sets forth a short term program of housing renovation and modernization. Titles II and III set forth a long term program of complete home financing.
Title I provides a program for short term financing of housing renovation and modernization. It is intended to quickly stimulate activity in the field of repair and modernization of existing properties and thus relieve present unemployment among workers in building trades and associated industries, and bring recovery to the durable goods market. The accumulation of deferred maintenance, of needed repairs and alterations and improvements upon real property, is large; but activity in this 6eld alone can not continuously support the building industry and its workers throughout the years to come. New construction must be revived to keep pace with other forms of economic activity. Titles II and III-the long term program-are designed to bring about this revival in the residential field. There is, however, inherent in this program no artificial stimulation for new construction activity. It is the purpose of the National Housing Act to reach deeper into the problem and to seek a solution in the fundamentals of home financing. There must be a sounder mortgage debt structure than exists today. The security and stability of real estate values and mortgage investments must be re-established. This Titles II and III are designed to do in the 6eld of residential properties, by providing a system of long term financing of residential mortgages to (1) make possible the reconstruction of a large volume of the existing mortgage indebtedness, and (2) arrest the flight of old capital from, and attract new capital to, that field of investment. When these results are attained, new residential construction will start, reach its normal volume, and thereafter sustain its proper relative position in the economic system, by (l) the flow to it of a more constant supply of funds, (2) a more evenly distributed employment of labor and consumption of materials, (3) leveling the peaks and valleys of housing production, and (4) greatly reducirig, if not in fact, preventing, the residential building booms and consequent collapses of past experience.
The Administrator is authorized and directed to make such rules and regulations as may be necessary to carry out the various provisions of Titles II and III, and in making them efiective, he seeks to serve the greatest number of borrowers, truilders and lenders applying for benefits thereunder, in the shortest length of time consistent with careful and efiective administration, and at rates prescribed for interest and for mortgage insurance premium, which will be fair alike to borrower and lender. in the different areas, of the present residential mortgage market. Those considerations necessitate certain initial limitations, restrictions and definitions in the regutations, which experience in operaton, and expansion and perfection of organization will later permit, if not require, to be revised.
The Regulations announced by the Administrator are as follows: REGULATIONS OF THE FEDERAL HOUSING ADMINISTRATION COVERING OPERATIONS UNDER TITLE II (TITLE III WILL FOLLOW PRESENTLY), OF THE NATIONAL HOUSING ACT
ARTICLE I
These Regulations may be cited and referred to as "Regulations of the Federal Housing Administration dated November l, 1934."
ARTICLE II
Definitions
1. As used in these Regulations-
a. The term "Administration" means the Federal Housing Administration;
b. The term "mortgage" means such a first lien upon real estate as is commonly given to secure advances on, or the unpaid purchase price of, reat estate under the laws of the state where the real estate is situated, together with the credit instruments, if any, secured thereby;
The term "insured mortgage" means a mortgage accepted by the Administrator for insurance (as set forth in Article IX);
The term "mortgagor" means the original borrower under a mortgage and his heirs, executors, administrators and assigns; The term "mortgagee" means the original lender under a mortgage and its successors;
The term "contract oI insurance" means the endorsement of the Administrator upon an insured mortgage, incorporating by reference these regulations.
ARTICLE III
Approval of Mortgagee
1. An institution desiring to be approved as a mortgagee in accordance with Section 203 (a) of the National Housing Act, may apply for such approval to the office of the Administration, at Washington, D. C.
2. No mortgagee will be approved unless:
a. It is a chartered institution having succession.
b. It is subject to the supervision of the government agency from which its charter powers are derived.
c. It is located in a town or city with a population of not less than six thousand.
d. It has a paid-in capital of not less than $100,000, and
e. Its principal activity in the mortgage field consists in lending its own funds.
3. A mortgagee must submit such information as the Administrator requires to establish that it is responsible and able to service mortgages properly.
4. Approval of an institution as a mortgagee may be withdrawn at any time by notice from the Administrator. Withdrawal of approval will in no case afiect the insurance on mortgages then held by the institution.
(NOTE: The above classification includes, among others, (a) National and State Banks and Trust Companies, (b) Mutual Savings Banks, (c) Mutual Building and Loan Associations, (d) Life Insurance Companies, and other such institutional investors; and, subject to the qualifications described above, are such institutions as are otherwise eligible as members of the Home Owners' Loan Bank and the Federal Deposit fnsurance Corporation.)
ARTICLE IV
Application for Insurance
l. Any approved mortgagee may submit an application for insurance of a mortgage about to be executed; or of a mortgage already executed, if ofiered for insurance within one year from the date of execution.
2. The application must be made upon a standard form prescribed by the Administration.
3. The apptication must be accompanied by a payment of a sum computed at a rate of .... dollars ($..........) per thousand dollars ($1,000) of the original principat amount of the mortgage loan to be insured, to cover the cost of appraisal by the Administration. If an application is refused without an appraisal being made by the Administration, the fee will be returned to the aPPlicant'
ARTT.LE v
Eligible Mortgages
1 To be eligible for insurance a mortgage must be executed, uoon the standard form orescribed bv the Administration for use in the jurisdiction in whiih the property covered by the mortgage is situated, by a mortgagor with the qualifications hereinafter set forth in Article VI and must be a first lien upon property that conforms with the requirements hereinafter set forth in Article VII.
2. A mortgage may involve a principal .obligation (inctuding such initial service qharges and appraisal and other fees as the Administration shatl approve) in an amount not to exceed sixteen thousand dollars ($16,000) and not to exceed eighty per centum (80%) of the appraised vatue of the property as of the date the mortgage is executed.
3. A mortgage must have maturity satisfactory to the Administration, not to exceed twenty (20) years. Every mortgage shall come due on the 30th day of June in the year of its maturity.
4, The mortgage must bear interest (exclusive of premium charges under the contract of insurance) upon the principal obligation thereof outstanding at any time, at a rate not to exceed the rate set by the Administration from time to time for the area within which the property covered by the mortgage is situated. Depending upon the nature of the mortgage indebtedness, such rate and the rate of the premium charges under the contract of insur-
10 THE CALIFORNIA LUMBER MERCHANT November 15. 1934
d. e, f.
ance and the rate of the service charge payable by the mortgagor' are set forth in Schedule below:
SCHEDULE
LGn to Borrower for Financing
Acquisition by him of Property
Constructed After June 27, 1934-
Refunding of Present Indebtedness (without change of borrower or lender) on Property Existing on June 27,1934.
Refunding of Present Indebtedness (with change of lender) on Property Existing on June 27, 1934.
5. The interest on all mortgages shall be payable in monthly instalments on the amount of piincipal then outstan4ing.
'
6. The mortgage must co;tain complete amortization provisions saiisfactory to ltr6 Administration requiring. mon!!rlv pavments. by the mortgigor not in excess of his reasonable ability to. pay as determined"bi the Administration. Such monthly. amortizatio.n pay. ments musi be of such amount that the total principal and interest payments in each month shall be substa-ntially equal.
i. The mortgage must contain provisions for such-equal month.ly payments by th-e **ortg.gor to the .mortgagee as will amortize the iiii*"t"a ainount of aTl Iaxes, special asieisments, if any, and fi,re and other casualty insurance premiums payable with respect to the piop..tv coue.ed- by the mortgage, within a period endin-g one month orior to theii final due datis. The mortgage must further provide-that such payments shall be held in tru.st by the mortgagee io p"r, such taxe;. special assessments and insurance premiums, when due and payable, for the benefit and account of the mor-tgagor' The mortgage'must also make provision- for adjustments in case the estimaled amount of such taies, special assessments and insuranie pr.miu-s shall prove to be more, or less, than the actual amount thereof so paid by the mortgagee.
8. The mortgagi muit contain a provision for monthly qayments by the mortgagor to the mortgagee of an amount equal to one-twelith (l /12\ -of the annual premium payable by the mortgig". t" ttrd Administrator as sea forth in Section 2 of Article Vf"tt. Such payments shall continue only so long as the contract of insurance shall continue in effect.
9. The mortgagor shall pay to- the mortgage!, uPon the execution of the mortgage, a sum equal to the annual premium .payableby the mortgagee" 6 the Ad-inistrator as set forth in Section 2 of Articte VIII.
10. The mortgagor shall pay to the mortgagee'- upon the execution of the mortgage, a sum jufficient to cover that proportionate amount of the taies, special assessments, and fire and other casualty injur"n." premiums, ieferred to in Section 7 of this Article, that the time elipsed from the next prior payments 9f -su-ch taxes,-assessments and 'premiums bears to the entire period from- such prior payments to the next subsequent- P-ayments that come due. ' it. The mortgagor shall be obliged to pay only such recording fees, initial service tharges, costs of,title^ search and attorneys' and other fees as are approved by the Administration.
12. No mortgaie will be- accepted for insurance unless the Administration is satisfied that the project with respect to which the mortgage is executed is economicalty -sound. ARTICLE VI
Eligible Mortgagors
1. A mortgagor must eitablish that, after the mortgage offered for insurance-his been executed, the mortgaged premises will be free and clear of all liens other than that of such mortgage and the mortgasor will not have outstanding any other unpaid obligation contlitied in connection with the mortgaged premises.
2. A mortgagor must establish that the periodic payments required in the mortgage submitted for insurance bear a proper relatjon to his present and anticipated income and ekpenses.
3. A mortgagor must have a general credit standing satisfactory to the Administration.
4. A mortgagor is not restricted as to place of residence, and need not be the occupant of the property securing the mortgage; and such property, if otherwise' acceptable to the Administrator, may be loCated in any urban communitv whoseJrousing standards meet the requirementi for insurance under this Title of mortgages on property located
VII
Eligible Properties
dwelling may be connected with other dwellings by a party wall or otherwise.
3. The buildings on the nortgaged premises must conform with the standards prescribed by the Administration.
ARTICLE VIII
l. The mortgagee shall pay at the tinre insurance .is granted a premium equa'i i-o that proportion of the- annual premium at.the raie set forth in Section 4 of Article V that the number of days from the execution of the mortgage until the subsequent first day of July bears to the total number of days in the year in which the mortgage is executed.
2. -^the mortgagee shall pay to the Administration in advance each first day of July subsequent to the exec-ution of the mortgage' an annual piemium it the rate set forth in Section 4 of Article V' Such premium shall be payable annually until the insured mortgage is paid in full, or is foreciosed by the mortgagee and- the premise.s transferred to the Administrator; as hereinafter set forth, or until the insurance is otherwise terminated.
3. Insured mortgages will be so'classified into groups that the insured mortgages in-any group shall involve. substantially- similar risk characte-riJtics and - hive similar maturity dates. Premium charges received for the insurance of any mortgage, .the.receipts deriv'ed from the property covered by such mortgage'and,-claims assigned to the Administrator in connection therewith, and all earn-
ings" on the assets of the group account, shall be credited to th.e gfo rhic aciount of the group to which- the insured mortgage is- assigned. The principal of, and interest paid, and to be paid, on debentures account of the issued in erchange for any insured mortgage, paymentS made, or rn exchange a to be made, to the mort
mortgagee and the mortgagor, as provided in Section 204' of the National Housing {c1' a1d 9T:T,.._il:li::1 in the handling of the property covered by the insured mortgage and in the collection of claims assigned to the Administrator in connection therewith, shall be charged to the account of the group to which such insured mortgage is assigned.
4. The Administration will also provide, in addition to the several group accounts, a General Reinsurance Account' th,e credit in which shall be available to cover charges against such group accounts where the amounts credited to such accounts are insufficient to cover such charges. General expenses of operation. of the Administration under Title II of the National Housing Act may be allocated in the discretion of the Administrator among the seviral group accounts or charged to the General Reinsurance Account, aid tie amount allocated to the Mutual Mortgage Insur-ance Fund' under Section 202 of. the National Housing Act shall be credited to the General Reinsurance Account, AccePtance for fnsurance
Upon accepting a moitgage for insurance the Administration shalf indorse ihe original credit instrument in form as follows.
ACCEPTED FOR-INSURANCE IN ACCORDANCE WITH THE PROVISIONS OF THE NATIONAL HOUSING ACT AND REGULATIONS OF THE FEDERAL HOUSING AD. MINISTRATION. DATED NOVEMBER ' 1934.
FEDERAL HOUSING ADMINISTRATOR
By Authorized Agent ARTICLE X
Rights and Duties of an Approved Mortgageo Under the fnsurance
i. Whenever the credit balance in the group in which the insured mortgage has been assigned exceeds the remailing .unpaid principal of"th]e insured mortgage and all other outstanding.insured mortgages assigned to the same group -by an amount equal- to ten per den"tu- 007o\ of the total premium payments. which have iheretofore been'credited to such account, the Administration shall pav to the mortgagee under the insured mortgage -(whether such m6rtgage is in good standing or not) for the benefit and account of th"e inortgago-r a sum equ1l to unpaid principal of the insured mortgage if it were in good standing. Upon-such p-ayment by the Adminiitration the contlact of insurance shalt terminate-
2. The mortgagee shall accept such payment and a-pply it in satisfaction of thJ obligation of the mortgagor under the insured mortgage. If such insured mortgage is in good standing and such payment is sufficient to satisfy the obligation of the mortgagor unh.i it in full. the mortgagee shatl coincidently deliver to the mortgagor any instrument br instruments necessary or proper to discharge the insured mortgage.
3.*If the credit balance-in the group account to which the insuied mortgage is assigned fails to exceed before the fi-rst day.of Tuly prior t6 ihe maturiiv date of the insured mortgage the remaininer unpaid principal of the then outstanding insured mortgages assigned to such group by an amount equat to ten per centum (107o) oi'the total pre;ium pavments which have theretofore been credited to such account. the Administration on the first day of July prior to the maturitv date of the insured mortsage after receipt from the
1. A mortgage to be eligible for -insurance must be on real mortgages of the premium due on that date,
estaie held in-iei simple or in leasehotd under a lease for not less than ninetv-nine (99) years which is renewable, or under lease with a period of not less than fifty (50) years to run from the date the mortsage is executed.
2. - Ai the time a mortgage is insured there must be located on the mortsased oremises Jdwetling for not more than four families which is-uied in whole or in part for residentiat purposes. Such
a. Shall transfer to the General Reinsurance Account, provided for in Section 205 (b) of the National Housing Act. an amount equal to ten per centum (10%\ of the totat premium charges theretofore credited to such grouD account: and
b. Shall transfer to the mortgagee. for the benefit and account
(Continued on Page 14)
THE CALIFORNIA LUMBER MERCHAN'I tl November 15, 1934
Interest Rate Mstgage Indebtedres Exclusive oI Arising Frcm Premium Charge Financing (without change in Not to exceed lender)- of Bona Fide Sale or SVo Resale of Property Existing on Per Annum Iate 27, 7934.
Not to exceed 57o Per Annum Not to exceed 5%7o Per Annum Not to exceed s%% Per Annum Mortgage Senice Insurance Charge Premium I ol 7Vo None Per Annum 'lol %otr% lVo Per Annum Per Annum 1% None Per Annum 'l ol 1% 7Va Per Annum Per Annum
,n"t.tt*rr"LE
MY FAVORITE
By Jack Dionne
Not Steady Enough
A certain Southern farmer had a reputation for being a mighty hard man to work for. He had plenty of cattle and horses, conducted a dairy, and when he worked a hand, he WORKED him.
One day a darkey applied to him for a job. His reference from his last boss was good. "I need a man," said the farmer, "and I wouldn't mind taking you on ifI were sure you were a steady hand, and not afraid of work. But I want a man that's steady."
The colored one who was desperately in need of a job assured him that he really liked to work, and that he was the "mos' dependable nigguh" in the entire country. So he got the job.
He started to work long before the rooster started to
crow, and it was generally just eighteen hours later when he finally got a chance to drag his tired body to his cot over the barn, to sleep. He stood it a week without complaining. Then he walked in at the end of the week and announced his resignation.
"Just what I expected," said the disgusted employer. "f had a hunch you didn't want a steady job."
"Yassuh Ah does," protested the dark one. "Dass jus' de trouble. Dishere job jus' ain't stiddy 'nuff fo'me."
"What?" exclaimed the farmer. "Not steady enough? What do you mean it ain't steady enough?"
"Dass right," insisted the darkey. "FI'it jus' ain't stiddy 'nuff to suit me. You lays me off six hours eve'y day."
Lumber Suit Quashed Mainland Retailers Hold Annual
Portland, Ore., October 3O.-Federal Judge John H. McNary today dissolved a temporary restraining order against four lumber companies accused of having violated the code of fair competition by price cutting, because he said he does not know whether NRA price fixing is valid or invalid.
Judge McNary said that if the NRA code section is later held invalid and the restraining order should meanwhile stand, there would be no way to reimburse the operators for monev lost pending completion of suits filed by the Government.
ED. CULNAN VISITS LOS ANGELES
Ed. Culnan, Western Lumber Compan, San Diego, was a recent Los Angeles visitor where he called on the lumber trade.
Sash Doors Mtllwork
Meeting
The first annual meeting of the Mainland Retail Lumbermen's Association was held at the Terminal City Club, Vancouver, B. C., Tuesday, October 9. L. C. Thomas, Vancouver Lumber Co., was elected president, and G. R. Hackett, Robertson & Hackett Sawmills, vice president.
Directors elected were H. C. Airth, False Creek Lumber Co.; H. B. Armitage, Valley Lumber Yards; F. O. Hodgson, llodgson Lumber Co.; Geo. Morrison, Alberta Lumber Co.; A. H. Perry, Kerrisdale Lumber Co.; F. N. Tait, Eburne Sawmills; C. Walsh, Canadian Western Lumber Co., and C. H. Winsdale, Moharvk Lumber Co. W. Goddard is secretary of the retail group.
RETURNS FROM SOUTH DAKOTA TRIP
Clint Laughlin, California Wholesale Lumber Association, Los Angeles, has returned from a two weeks' trip to Chamberlain, South Dakota, where he visited his father and mother and attended their sixtieth wedding anniversary.
J. G. FERGUSON BACK FROM TRIP
J. G. Ferguson, president of the Clovis Lumber Co., Clovis, arrived in San Francisco November 6 from a round trip to the Northwest made on the McCormick Steamship Company's steamer Emergency Aid.
Mi;ferguson visited Portland, Tacoma, Seattle and Vancouvei, B. C., and also the Chas. R. McCormick Lumber Cortrphny's sawmills at Port Ludlow and' Port Gamble, where he used to work many years ago for Pope & Talbot.
12 THE CALIFORNIA LUMBER MERCHANT November 15, 1934
not guaranteed---Some I have told
STORIES
lor 20 years---Some less
_BIG TIMBERPLYWOOD and WALLBOARD GATIFORilII BUITIIERS SUPPTY G(l. 501 29th Avenue, Oakland ANdover 1188
The Pacifiic Lumber Co. Buys West Coast Trustees Vote to Steamer Lake Galewood Eliminate Code Prices
The Pacific Lumber Company, San Francisco' announces the purchase of the steel steamer Lake Galewood, formerly ownecl by Sudden Steamship Company. The Lake Galewood is a Lake type vessel, built on the Great Lakes in 1918, 253 feet long, with 23 feet beam. The vessel rvill be renamed the Scotia.
"This vessel has an exceptionally deep hold, difiering in this respect from most lumber carriers which carry a large portion of their cargo on deck," said Albert J. Nolan, Western sales manager of the company.
"This feature is particularly attractive to tls, as it will enable us to stow all of our lumber in the hold, thus protecting it irom sea and weather. A large proportion of our Redwood is shipped dry, and it is going to be a big advantage to be able to keep it under cover, insuring delivery in perfect condition. All lumber will be shipped in unit packages.
"The vessel will immediately go on a bi-monthly schedule, leaving Humboldt Bay every other Friday, and arriving at San Pedro every other Monday. Discharge at San Francisco Bay points will be made on the return trip," Mr. Nolan said.
W. A. CONSTANS
S. F.
W. A. Constans, resident sales manager of Weyerhaeuser Timber Company's Klamath Falls mill, was a recent visitor at the ofifice of the Weverhaeuser Sales Co., San Francisco.
By a vote of 14 to 7 trustees of the West Coast Lumbermen's Association adopted a resolution calling for elimination of the price-fixing provision of the lumber code, at a meeting held in Tacoma, October 30.
The board also ratified by a vote of 14 to 8 the appeal filed in Washington against retention of price fixing by a committee consisting of Frank lf. Ransom, Homer \M. Bunker, Morris H. Jones and Walter B. Nettleton.
The resolutions were as follows:
1. "Whereas, The majority of the operators in the West Coast Lumber and Logging Division are convinced that the so-called 'cost protection' or 'fixed' prices on lumber are impracticable, unworkable and unfair, this being evi.lenced by petitions from the majority of operators representing a majority of the capacity; therefore be it
"Resolved, That the trustees of the Association hereby rescind all previous resolutions in favor of so-called 'cost irotection' or 'fixed' prices on lumber, and be it further
"Resolved, That the officers, employees and stafi of the -\ssociation also the delegates to the Lumber Code Authority, are hereby instructed to exert their best effort to bring about the immediate elimination of these features from the code."
2. "Resolved, That in view of the appeal from the former resolution of this Board already filed in'Washington by a committee representing the anti-price fixing group of the West Coast Division, this Board hereby ratifies said appeal and instructs the staff of the ASsociation to proceed with all possible dispatch toward having an early date set for the hearing, also toward immediate preparation for presentation at said hearing of adequate evidence and arguments for the elimination of so-called 'cost protection' or 'fixed' prices on lumber."
3. "Resolved, That rve reaffirm our complete belief in and pledge our adherence to, those provisions of the Lumber Code dealing with minimum wages and maximnm working hours."
The third resolution was adopted by a 20 to 1 vote.
Such Fires Cost Money!
David T. Mason, executive of the Lumber Code Authority, who had flown from the national capital for the meeting, spoke at length outlining the steps in the code formation, and the decision of the industry as a whole at Chicago early in October to stand by the entire code.
-
Everybody pays for every 6re. Most firec can be prevented-and then everybody wins. That'e why we preach fire prevention as the only perfect protection. When fire losses must be paid' Lumber Mutual Policies provide maximum coverager claimc are fairly adjusted and promptly paid-nd our dividendc represent a substantial saving to reduce insurance cost.
Ask any of our Companies about our policies and, the protection, sentice anil satting aaailable for you.
Cornlfuilramfrhd llc hnboman frtd luruc Conput of lurruc Corpur ol Vu Ycrt OLio furfidd, OLio luliulubcruoi|ltul llortfrcrtenfrbdDin lumcc Coupuy of Arocirrio of luliupo[r, ld S€rr|c'WrL ff,c hrbcr l3tnl R|. Pcrethuir Lunbcnu lnrc Corprry o6 tr*rrl Fin hrnrc co. of 8..tx. te PSlllobfir, Pl
Mr. Mason indicated that if the West Coast I-umbermen's Association resigns its position as administrative agency for the West Coast Division, itwill become the duty of the NRA to administer the code in this division.
OPEN NEW YARD
W. W. Herron and M. G. Anderson have opened a retail lumber yard at 9060 Santa Monica Blvd. at Dohenv Drive, Los Angeles, which they are operating under the name of the Vernon Lumber Company. Mr. Herron and Mr. Anderson are well known in the Los Angeles territory where they have been connected with the retail lumber business for a long period.
November 15, 1934 THE CALIFORNIA LUMBER MERCHANT 13
VISITS
Administration of Titles Two and Three of 'The National Housing Act
(Continued from Page 11)
of the mortgagor, such proportion of the credit balance remaining in such group account as the outstanding face amount of the insured rnortgage bears to the total outstanding face amount of all insured mortgages assigned to such group. The insurance upon such mortgage shall thereupon terminaie and the mortgagee shall apply such payment against the principal of the rnsured mortgage.
4, If the mortgagor pays the insured mortgage in full prior to it_s final maturity date, the mortgagee may terminate its rights and obligations under the contract of insurance by written notice to the Administration. The Administration shall thereupon pay over to the mortgagor such share of the credit balance of the group account of the group to which the insured mortgage has been assigned as the Administration shall determine to be equitable and not inconsistent with the preservation of the solvency of such account and of the Mutual Mortgage Insurance Fund.
5. The mortgagor and morigagee shall have no vested right in the credit balance in such group account, and the determinatibn by the Administration as to the amount to be oaid to. or for the bene- fit of, the mortgagor and mortgagee, under the four preceding sections, shall be final and conclusive as to all oarties.
6. The mortgagee shall be under no duty to foreclose upon the mortgaged premises except in the event that the mortgagor abandons the premises, or otherwise leaves them unoccupied, and is at the same time in default under the insured mortgage, In such event, the mortgagee must institute foreclosure poieJdings within sixty days (60) after the date when the mortgaged premises became unoccupied in ordei to secure the benefitJunder the contract oI rnsurance,
7. If the mortgagee,- at- any time within thirty (30) -days after acquiring possession of the mortgaged premises by foreclosure, tenders to the Federal Housing Administrator possession of, and good marketable title (by quit-claim deed) to, such premises, undamaged by fire,.earthquake, flood or tornado, and assigns (with- out recourse or warranty) any and all claims which it may have acqgired against the mortgagor as a result of the foreclosuie proceedings, the Administration shall promptly deliver to the mortgagee:
a. Debentures of the Mutual Mortgagg fnsurance Fund as set forth in Section 204 (b) of the National Housing Act, bearing interest at the rate of 3 per cent per annum, and having a total face value equal to the remaining amount of the principal of the mortgage, as defined in Section 204 (a) of the Act, which is unpaid, but not exceeding the principal amount that would have been outstanding if the mortgagee had commenced the foreclosure proceedings by which it acquired title to the prem- ises,_within ninety days of the first default by the mortgagor continuing t-o the time of foreclosure; plus amounts paid-by mortgagee for taxes and insurance accruing for the period between the dates of default and institution of foreclosure proceedings;
b. A Certificate of Claim in accordance with Section 204 (c\ of the National Housing Act, which shall become oayable, if at all, upon the sate of the premises covered bv the insured mortgage in accordance with Section 204 G\ of ihe Act. The amount of such Certificate of Claim shall be that allowed bv the Administrator asifilti,fffction 204 (c).
Assignments
_ l. If the mortgagor conveys the mortgaged premises, while the insured_ mortgage is still outstanding, thJ mortgagee shall not reIease the mortgagor from his obligations under the insured mortgage. unless such conveyance is to a mortgagor approved bv the Admipistration and such mortgagor assumessuch oblieations. Upon such assumption and notice thereof to the Administration. the mortgagor to whom the conveyance is made shall become entitled to the benefits of the contract of insurance.
2. If an insured mortgage is assigned to a mortgagee approved b-y the Administration, the rights of the original m-ortgagee^ under the contract of insurance shall thereupon ter-minate, bui- iis obliga- tions thereunder shall terminate only upon giving written notice to the Administration of such-assignment. If the approved.mortgasee to whom such assignment is mide shall thereupon assunie the"obligations.of the-insured mortsasee. and within thirty (30) days there- after give notice to the Administrator of such ajsumption. it shall become entitled to the benefits of the contract of insuiance-
3. If an insured mortgage be assigned to any one,. other than an approved.mortsagee; or, to an approved mortgagee that does not assume the obligations under the contract of insurance and give notice thereof to the Administration as above set forth; or, upon
the issuance and sale by a mortgagee to another (whether or not it,be a mortgagee), of any participation certificate, trustee's certificate or any like instrument, purporting to convey title, or interest in the title, of any partial interest or 6enefit in an insured mortgage or group of insured mortgages, the contract of insurance shall terminate. The Administration shall thereupon pay to the mortgagor such portion, if any, of the Mutual Mortgage Insurance Fund as the Administration in its discretion may de-m equitable, and all rights of the mortgagee and mortgagor under the contract of insurance shall terminate.
NOTE: Regulat-ions, covering Insurance of Low-cost Housing projects -provided Jor.in Title II, and covering National Mortgage Associations provided for in Title III, are not included heiein. but the following is explanatory:Low Cost Housing fnsurance
The Administrator may also insure first mortgages, other than mortgages, delned in Section 201 (a) of this Title, covering prop- erty held by Federal or State instrumentalities, private limitad dividend corporations, or municipal corporate instrumentalities of one or more States, formed for the purpose of providing housing for persons of low income which are regulated or restricted by law or by the Administrator as to rents, charges, capital structure, rate of return, or methods of operation. Such mortgages shall contain terms, conditions, and provisions satisfactory to the Administrator. but need not conform to the eligibility requirements of Section 203. S_ubject- to the right of the Administrator to impose a premium c_harge, in elcess of, or less than, the amount specified for mortgages defined in Section 201 (a). the provisions of Sections 204 and 205 shall be applicable to mortgages insured under this section: Provided, that_, the insurance wjth respect to any low-cost housing project shall not exceed $10,000,000.
The Administrator will presently issue special regulations for the administration of the provisions of the foregoing Section 207 of this Title. Preliminary negotiations with respect ihereto should be conducted with the Administrator. at Washington, D. C.
TITLE III_NATIONAL MORTGAGE ASSOCIATIONS
The Administrator is authorized to provide for the establishrnent of National -Mortgage Associations, subject to rules and regulations to be prescribed by him. Any number of natural persons, not less than five-, may apply for authority to establish a National Mortgage Association, and each such association shall have a caoital stock of a par value of not less than $5,000,000. Thev will be authorized to conduct business in any state of the United States or in the Dis- trict of Columbia and to have one or more offices in each state or in the District of Cotumbia, one of which offices shall be desisnated at the time of organization as its principal office; and each such association, for.the purpose of all actions by or against it, real.. personal and mixed. and all suits of equity, shall be deemed a citizen oI that state, Each such association shall have power to per- form the usual corporate functions and do all things necessary and incidental -to the proper management of its afiairJ and the proper conduct of its business.
In particular, such National Mortgage Associations shall be authorized:
(l) To purchase and sell first mortsases and other such first liens as are commonly given to secure advinces on real estate held in fee simple or under leaseholds, under the laws of the state in which the real estate is located, together with the credit instruments, if any. secured thereby; such mortgages not to exceed 80 per cent of the aopraised value of the property as of the date the mortgage is purchased; and.
(2) To borrow money for srich purposes through the issuance of notes. bonds, debentures, or such other obligations;
(3) To issue and have outstanding at any time irotes, bonds, debentures, or other such obligations in an aggregate amount not to exeeed (a) ten times the aggregate par vatue of its outstanding capital stock. and in no event to exceed (b) the current face value of morrsases held by it and insured under the provisions of this Title plus the amount of its cash on hand and on deoosit and the amount of its investments in bonds or obligations of, or guaranteed as to principal and interest by the United States. (No National Mortgage Association shall borrow money except through the issuance of sueh nntes. bonds. debentures, or other obligations: or. issrre any such notes. bonds. debentures. or other obligations, except wirh the aDproval of the Administrator): and.
(4) Act as deoositories of public monies, when so designated hy the Seeretarv of the Treasury, in the same general manner as do natinnal bankinq associations.
Mon;es of any National Mortgage Association not invested in first mortqages or other liens as provided above or in operating
t4 THE CALIFORNIA LUMBER MERCHANT November 15, 1934
facilities approved by the Administrator, shall be kept in cash on hand or on deposit, or invested in bonds or other obligations of, or guaranteed as to principal and interest by, the United States; except that each such association shall keep and maintain such reserves as the Administrator shall by rules and regulations prescribe.
No individual, association, partnership, or corporation, except associations organized under this section, sha1l hereafter use the words "national mortgage association," or any combination of such words, as the name or a part thereof under which he or it shall do business. Every individual, partnership, association, or corporation violating this prohibition shall be guilty of a misdemeanor and .shall be punished by a fine of not exceeding $100 or imprisonment not exceeding thirty days, or both, for each day during which such violation is committed or repeated. The provisions of Section 5243 of the Revised Statutes shall not apply to associations created under this Title'
ARTT.LE xrr
Amendments
These regulations may be amended by the Administration at any time and from time to time, in whole or in part, but such amendment shall not affect the insurance on any mortgage already insured, or any prospective mortgage on which the Administration has made a commitment to insure'
JAMES A. MoFFETT, Federal Housing Administrator.
Washington, D. C., November 1, 1934.
New Assistant Sales Man.ger
E. E. Abrahamson arrived in San Francisco November 1 to take up his duties as assistant to Geo. W. Gorman, sales manager, in the Hammond Lumber Company's head office.
Returning to California after spending some years in the East, where he was sales manager in the company's Chicago office, is just a case of coming back home for Mr. Abrahamson. He is a Californian, born in Samoa, and he gained his early lumber experience in the big Hammond Redwood mill there.
The Diamond Match Co. Wins Reward For Forest Conservation
Washington, D. C., Oct. 25.-The Diamond Match Co., with lumber operations near Stirling City, Calif., has been rewarded by the Lumber Code Authority with an additional production allotment of lO/o for placing these operations in four California counties on a sustained yield basis in accordance with the conservation provisions of Schedule C of the Lumber Code. The Resident Committee granted the company's application for the additional allotment upon certification by the Western Pine Division's administrative agency that the company had fulfilled the Lumber Code's requirements of operators who would earn the I0/o extra production privilege specified in the Code.
The application consisted of a documented report of the company's conservation and reproduction program during the last ten years and affidavits attesting to ability and intention to carry forward the sustained yield basis of operation.
The company's California timber stand is of mixed fir and pine located in the Sierras in Butte, Pumas, Shasta and Tehama counties.
Four other large companies already have filed applications with the Authority for tlr'e lo/o additional production allotments based on their reports of sustained yield operations. Their applications have been certified by their Di visional agency and now await approval by the Authority. These companies are; IJrania Lumber Co., IJrania, La.; Allison Lumber Co., Bellamy, Ala.; Crossett Lumber Co., Crossett, Ark.; and Southern Pine Lumber Co., Dibold, Tex.
Residential Building for October Shows Large Increase
Gottonwood Plywood
Fir Plywood Spruce Plywood
Protnpt Shipments Guaranteed
We Sell DIRECT to AII Vholerale Dietributors West of Missiesippi River
Inqufuies Solicited
New York, Nov. S.-Contracts for residential building awarded during October in thirty-seven states totaled $26,300,000, an advance of 22.3 per cent over the total for the like 1933 month and a gain ol 47.8 per cent over the aggregate for September, last, F.W. Dodge Corporation announced today.
Residential awards in September were $17,800,000 and in October, 1933, they totaled $21,500,000.
Blubber Bay Llme
Wood Burnt, Pure \ffhite' High Calcium Lime IN ALL FORMS AND TYPES OF CONTAINERS TO SUIT YOUR PARTICULAR NEEDS
The Standard of Qudity for High Cdcium Lime . during the past 2O yeats
November 15, 1934 THE CALIFORNIA LUMBER MERCHANT
",i,?*llT&, OFFICE, PIER 17, SAN FRANCISCO San Francicco Varehouce Ookla-d Varehouse 96o Seventh St. Grove St. Doc& ABERIIEE]I PIYW|I(III
THE KINGSLET CODTPANT
Manufactured from the Finest Olympic Peningula Peelerrfn the Largect and Most Modern Pbiwood Plant on the Coa*
ABERDEElI Califomia Office Nortbweaten Lumber Agcncy, Ld Angels Orcgon Distributor! Bevil &
Co, Portlud GOIUIPAilY ABERDEEN, WASHII{GTON
Trumbo
Reprinted by Request
From the October 15,1924 issue of The California Lumber Merchant
'That Knew Not Joseph"
Bv Jack Dionne
I am indebted to that excellent writer of business philosophy, Bruce Barton, for this wonderful Iittle advertising thought. He used it one time in illustrating a talk on the necessity of keeping eternally at it in the business of publicity.
It is from the story of Joseph in the Old Testament. Read it. You will find recited the glories of the reign of Joseph when he was King of Egypt. All the earth knew of his wealth, his dignity, his honors, his glories, his kingliness. From the four ends of the earth they came to admire him, and to do hirn homage.
He was the biggest thing in the whole LJniverse. The babes in their cradle lisped of the great King. Graybeards told their children that never before had there been so mighty, so wondrous a King, in all Eeypt's history. It would seem that an impression had been made upon the world that would not fade through the centuries; that the fame of Joseph would never fade.
And right in the very midst of this wondrous recital of the greatness of Joseph and the rnighty im' pression he made upon the world,-just as diametrically as the suddenness with which Niagara drops over the tremendous clifi that makes its cataract-you will frnd thii verse:
"And Joseph died and there arose a new Ling in Egypt that knew not Joseph."
Think of it. One day the greatest man in all the world. The next day, in the Book of Books, this epitaph: "-in Egvpt THAT KNEW NOT JOSEPH."
One day he was as the sun. The next day, Egypt KNEW HIM NOT. Had forgotten him. He had gone down into the eternal promiscuity of the dust, and was wiped from their memories as chalk from the blackboard of life.
And this, says Barton, is what happens to the business that fails to keep up its publicity; fails to keep itself before the minds of the public. One day it rides the crest of the wave, its slogan on every tongue, its virtue in every mind. The next day gone and forgotten, for a new King has risen in Egypt, "that knew not Joseph."
And Barton tells this excellent little story in connection with this same lesson. An advertising man was trying to sell a small town merchant some advertising material. The merchant replied that he didn't need it, that everyone knew him, his business, and where he was located, ris he had been doing business there for twenty years. "And what building is that across the street)" asked the advertising man. "That's the Methodist Church," replied the merchant. "How long has it been tlrere?" asked the ad man. "seventy years," replied the merchant. "And yet," said the advertising man' "I'll bet they RING THE BELL EVERY SUNDAY.'
t6 THE CALTFORNIA LUMBER MERCHANT November 15, 1934
LUMBER CAREERS Bert E. Bryan
A native Californian, born at Mills Station, Sacramento County, Bert Evermont Bryan, president and general ma,nager of the Strable H ardwoo d Company, Oakiand, comes from pioneer stock.
His grandfather came to California in the gold rush days of 1849 and engaged in freighting wjth eighteen and twenty mule teams from Shingle Springs, California, to Virginia City, Nevada. His father was.a stockman.
When Bert was just six years old, his father took him to New Mexico. He was given a horse almost immediately after his arrival there and started his career as a cowboy. He rode the range for twelve years.
Riding along on his horse, one day he suddenly met and recognized the notorious outlaw, "Billy, the Kid," who
n mltes wl In the course o "Billy, the Kid" demonstrated his skill with the six-shooter by shooting the heads off little prairie dogs from time to time. This was during the Lincoln County war in New Mexico.
During his cowboy days, he took time off to attend the State Agricultural College at Las Cruces, New Mexico. Being a big husky boy, it was natural that he played center on the college football team.
He returned to California and attended business college in Sacramento; then entered the flour and feed business, spending many years with the Phoenix Milling Company of Sacramento; leaving this firm, he was engaged in the banking business for a short time; later, he became assistant manager of the Del Monte Milling Company of San Francisco, holding that position up to lhe time of the San Francisco fire in 1906. He then entered the milling business for himself in Oakland and remained in that line for a number of years.
In 1913, he started to work in the lumber business with the Strable Hardwood Company in Oakland. His first job was handling lumber in the warehouse; since then he has filled practically every job in the firm up to his present position of president and general manager.
Mr. Bryan was married to Miss Luise Buckmann in Sacramento; they have two daughters of whom they are very proud-Mrs. Alvin Juel (Helen H.) and Mrs. Lon Starr (Bernice L.) The former is vice-principal of the Petaluma High School.
-FrJ-ald,an wettatfve in the Hoo-Hoo order for a great many years; is a former member of the Supreme Nine, and a past president of Hoo-Hoo Club No. 39, in which he still takes an active interest.
He is secretary-treasurer of the Pacific Coast Hardwood Wholesale Distributors Association. He is an enthusiastic lumberman, and thinks the lumber business is one of the greatest in the world. He is one of the finest men one can find in or out of the lumber business.
Mill Representative Stockton Lumber Co, lncorporates
E. W. Hemmings is mill representative for the Ivory Pine Co. of Klamath Falls, Ore., and the Swayne Lumber Co. of Oroville, Calif., ponderosa pine and sugar pine manufacturers, i.n the Los Angeles territory. His office is at 3557 South Hill Street, Los Angeles.
Articles of incorporation for the Stockton Lumber Company, Stockton, capitalized. at $25,000, were filed November 3 at the office of the Secretary of State.
The directors listed were: C. G. Bird, J. C. Mclntosh, Carlton C. Case, and C. E. Kennedy, all of Stockton.
November 15. 1934 THE CALIFORNIA LUMBER MERCHANI t7
Bert E, Bryan
Bros. Lumber & Shing;Ie Oo. Lumber and Shipping Douglas Fir and Hemlock-Packaged Lunber-Red Cedar Shingles SAN FRANCISCO STEAMERS PORTLAND MILLS LOS ANGELES f20E-9 Fife Bldg. tfubert Schafer 1014 SpautdinC BldS. Montesano, Wash. 1226W. M. Ghrland Bldg. Phone Suttec 1771 Anna Schafer Floyd Hallock, Mgt. Aberdeen, \Fash. Phone: TRini* 427I F.IV. E[iott, Mgr. Timbennan Dryad, Vash. P. \V. Chantland, Mgr.
Sehafer
HERBERT HOOVER ON MERCY WORK
(An excerpt from the address of the former President at the opening.meeting of the Los Angeles Community Chest drive for 1934.)
"There are other responsibilities which are beyond the reach of Government. They must rest upon the sense of personal service in the community. A kindly clinic, a cheerful hospital, a good home for the homeless among our children, must provide the makings of physical stamina in .many of your future citizens. But beyond even this, one Boy Scout or Girl Scout troop, or one good community nurse today will prevent more evil ten years hence than ten policemen.
"A great spiritual return comes to those who give from a thankful heart, who give because of a sensibility to misfortune and suffering. And these spiritual values are equally imbedded in the service given by those who administer these volunteer agencies, for they give also sacrifice and solicitude for the well-being of others.
"And this giving and serving has still larger aspects. Relief to others is a spiritual irnpulse, and your labors are the spiritual expression of the community. These are indeed the actions which bring the brotherhood of man infinitely nearer to realization than a thousand-fold greater sum extracted by the tax collector. Herein lies the conscience of mankind, the obligation of the strong to the unfortunate and weak.
"These are times when need is greater and when giving is more difficult. They are the years of a great test. They are times which sumnion devotion and sacrifice. You will again succeed in this effort for the unfortunate and the helpless, for you serve those whose needs cannot be postponed or ignored. I know of no greater triumph for a community over adversity, no more steadfast support to great ideals, than that this city in these times shall succeed in this effort. I commend you to the Almighty Providence whom you serve."
AMERICAN TRAGEDIES
Mabel: "I'll bet you were scared when it took that lifeguard so long to swim out to you when you were screaming for help. and looking like you were drowning."
Flossie: "I'll say I was scared. I came very near starting to swim."
THE POLITICIAN
The politician is my shepherd, I am in want.
He maketh me to lie down on park benches; He leadeth me beside the still factories; He disturbeth my soul.
He leadeth me in the paths of destruction For the party's sake.
' Yes, though I walk through the valley Of the shadow of depression; I anticipate no recovery, For he is with me.
He prepareth a reduction in my salary, And in the presence of mine enemies. He anointeth my small income with taxes; My expenses runneth over. Surely unemployment and poverty will follow me All the days of my life.
And I shall dwell in a mortgaged house forever.
THREE DIVISIONS
Professor: "What three parts is womankind divided into?"
Pupil: "The intelligent, the beautiful, and the majority?"
COMPETITION
The tree that never had to fight, For sun and air and sky and light, That stood out in the open plain And always got its share of rain, Never became a forest king, But lived and died-a scrubby thing.
NO ANSWER
"Mama, where does the fire go when it goes out?"
"My dear child, you might as well ask rne where your father goes when he goes out."
r.w.w.
The smart filling station man says that the curse of the gasoline station today is the I.W.\jV. customer; he wants Information, \ll/ind, and Water, but no gas or oil.
THE CALIFORNIA LUMBER MERCHANT November 15, 1934
-Ctipped.
Abandonment Will Injure Laminex "Plylo'r^" Economical Industry Says Ass'n Head Says National Magazine
W. H. Cole, executive officer of the Redwood Division, and president of the California Redwood Association, returned recently to San Francisco from attending Lumber Code Authority meetings in Chicago and Washington.
Mr. Cole stated that the Redrvood Division is considerably disturbed over the movement among members of the West Coast Division to eliminate cost protection prices of Northwest woods.
"If fixed prices are abandoned by any division it will mean chaos in that particular species that cannot help being reflected in competing species.
"We think Redwood prices are as close to the market as those of any other woods, and our industry would be less aftected than any other by elimination of fixed prices, but we feel that any abandonment of cost protection prices except in an orderly way, over a period of time, will bring incalculable injury to the lumber industry, and cost us most of the ground that has been gained in the last year," Mr. Cole said.
BACK FROM VACATION
Chas. J. Schmitt, of the sales department, Chas. R. McCormick Lumber Co., San Francisco, and H. M. Scales, of the Sugar Pine Lumber Co., San Francisco, returned November 5 from an enojyable two weeks' automobile tour of Southern California and points in Mexico.
The following article on the subject'of the economy effected by contractors through the use of Laminex "Plyform" is reprinted from the October issue of the national business publication, "Commerce & Industry Magazine."
CONTRACTORS FIND "PLYFORM'' ELIMINATES COSTLY OPERATIONS
"With the government spending millions of dollars on construction activities throughout the country, and industry responding freely to the expansion of purchasing power, a vast potential market has been created for construction materials which aggressive manufacturers have not been slow to exploit. The steadfast development precipitated by this uptrend is now reflected in heightened efficiency and increased economy which aptly coincides with the government's objective outlined in its billion dollar building program.
"To illustrate this progress in the production of construction materials we cite a product developed and consistently improved by the Wheeler Osgood Sales Corporation, of Chicago and Tacoma, 'Wash., which already is extensively used by the larger general contracting firms. This item, now distributed under the newly registered tradename, "Plyform", originally was developed as a form liner to eliminate the costly rubbing operation necessary to produce a smooth surface of concrete. Continued improvement in the plywood, however, resulted in wide, strong sheets of t/t" thickness which could be nailed directly to the studs, thereby eliminating the use of sheathing boards entirely and also enabling the contractor to obtain a strong, smooth form which, when stripped, will not require labor for cleaning.
"Indicative of the improvement embodied in this development is the fact that the contractor can now lay up more than twice as many feet per day as he could with former systems. This advancement is further augmented by the manufacturet's service to the contractor in cutting the plywood in exact sizes to fit the form job on large construction_projects. It is also significant to add that the re-use features of this product contributes additional economy which the contractor has been quick to appreciate.
"The elimination of plaster, the convenience and speed of handling and the improved appearance of the concrete work which characterizes lutilization of "Plyform" have provided the contractor with a definite means of effecting much-needed economy in construction projects. fmprovements such as that recorded by the Wheeler Osgood Sales Corporation undoubtedly will focus the attention of purchasing agents. and contractors during the ensuing months when building activities in many sections will reach the year's peak."
GREEN VISITS LOS ANGELES
November 15, 1934 THE CALIFORNIA LUMBER MERCHANT
Price
E. L.
MODERNIZE WITH REDWOOD TUNE IN TUESDAYS KGO 7:30 P.M. (REDWOOD REVERIES' BY CALIFORNIA REDVOOD ASSOCIATION Unlon Lurnber Comrpanv California Redwood ItAJaO
E. L. Green, manag'er of the Union Lumber Company plant at Fort Bragg, Calif., was a recent visitor at the company's Los Angeles office.
^-
,rRedrrWood -t V .i Scyc.'
The Retail Lumber and Building Material Code
(Continued lrom Nouember l, 1934,issze)
The decline in the volume of business to be spread over prac:ally the same number of establishments has brought about a ndition of extremelv keen comoetition methods forcins sales tically the has condition extremely competition methods below actual cost and has resulted in a loss of emp ng resulted ln a employment in the industry. The burden of selling below cost or the resultant ioss in many instances w:ls transferied to labor. Wages were cut far below the standard of decency or of a living wage. The cost of doing business is a factor of the volume of business done. A firm doing a large amount of business has a lower unit cost of charges to be added than does the firm that has a smaller volume of trusiness. If all firms were permitted to sell at their actual cost yet at the same time being required to pay the same wages, unfair cilmpe- tition would inevitably result, since the firm that already had a large volume of businiss would maintain that large vblume- of business and could get more business due to its lower cost; whereas, the firm with the smaller volume of business would lose its business to the firm having the greater volume.
In order to equalize the situation so that small firms would not be oppressed by being forced to sell at their actual cost the Modal Method was adopted. This method sets the lowest allowable cost at a point which is applicable to the greatest number within the group to which it is applicable. According to a compilation of figlrres by the National Manufacturers Association for the year 1929 between 60 per cent and 65 per cent of the lumber produCed in the United States was sold to retailers for resale purpoies. The retail lumber distributor is therefore the pertinent outlet for the lumber production in the United States. It is at this point that our industry was greatly handicapped by not being able to supply he GovernqLe.nt with authentic figures covering the cost of doing business. With the result that the Administrition for a trial pe"riod of 90 days, which was later extended to another 90 davs, allowed us in California, as a cost protection method, to use the replacement delivered cost plus 25 per cent and further plus $5.20 per- thousand to arrive at the minimum selling price. The practical application of this system proved without a doubt that the method wjs not sound for the reason that the mark-up on low grade lumber was excessive and upon higher priced material was noi adequate. Nevertheless, I believe that the early operation of this plan put rnany thousands of dollars into the coffers of the retaiters-in California. Naturallv it reiuced the selling prices in some territories where strong Assbciations were in existence but takine conditions as a whole-. the industry was slowly being stabilized and practicatly all customers were paying an equal amount of money for their materials.
Up to this point the Government had been trying to get this gr€at machine into operation and to approve Codes-for* many industries who were desirous of receiving iJsistance. The mattei of enforcement had not been seriously cbnsidered and naturally some of the hors_e_s got _out of the corril and the dealers were crying for blood. We walked around in a daze for many months wondiring just what was going to_ be done about enforcement. Many prophet-"s have prophesied that the Codes would never be enforcei ind'that the Government was only interested in hours and wages and from that point on industry could be damned. The Code office in Northern California worked religiously to develop cases which they hoped some day would be taken into-the courts. We were still walklne around in a daze not knowing where to go for relief. In fact they did_ not. even know in W-ashington just what was going to be don"e and this problem of enforcement io some extenf stiil remains a mystery.
June,27,1934, we were faced with a new Modal Order and a new method of Cost Protection. This time it was changed to a flat per_ centase and the reduction, we felt, was the final blJw that killed'the cat. We felt that the industry could not exist on such a small mark_ go.. losing track of. the. fact' that the percentage approved ;" tfri, division was .several p-oints more than our actuat figdres ,l;";i.;;a. l\4eenrxg that many of the lumbermen did not havJenough interest rn therr own business to see that Wa-shington was supplied with the proper- rep-orts to arrive at an intelligeni mihimum ibrt prot."tlo" price. for their ow_n protection. In talking on this poi,r1- ;i -;J i; clearrv understood that it is not the desire of the Governnlent nor witl ttgy authorize by law any method of piice fi"G 6-th"'il;i u'here rt rs. gotng to create for the majority a profit. Thev are mere-ry.settrng a figure determined as closely as possible to av-erage or Modal costs of doing business which can-re1"ioii.a t" u*'"frJ any prtces above that point- -must be maintained and developed through trad-e Associatioirs which- ar. cnco"iitea tv una,-rii"iirlv doing something_ that has never b.e" kno*" ln tf,e f,istoii d;i;;;, t1;ogaqils lumbermen -to join trade associations to go.rein thirn_ setves, and create a profit so that employees may be *paid a living
wage so that purchasing power can be increased and we can again enter the fertile fields of prosperity.
For your information the Federal Government has taken a great interest in Modal prices authorized for the Retail Lumber Industry and I have personally heard a number of Government representatives make the statement that the Government was satisfied with our mode and would not hesitate at any time to take it into the Courts to protect the prices authorized as a minimum cost protection price. Nevertheless, there are many industries who are pointing their fingers at our Modal mark-up and criticizing the Federal Government for giving us 36 per cent or 37 per cent where their industries have not been able to have authorized more than l0 per cent mark-up. While in Washington I had considerable contact with Mr. Stone of the Research and Planning Division, who has charge of the analysis of our industry, as to cost figures and I find Mr. Stone very iair and very sympathetic with our problem and I believe that we can depend upon his whole-heated cooperation and the industry will receive his consideration.
In February of this year our budget was'approved as well as the amount of assessment. When this was accomplished we felt another victory had been gained because the dealers who would not join associations in the past and had always ridden without a ticket would be forced to contribute their equitable share toward expenses of the administration of the Code.--
During the various interpretations made of Codes by various administrators and protests by the small dealers, it developed that the poor business man was being coded to death regarding the payment of assessments. Some Code Authorities became quite selfish and wanted their pound of flesh with the result that the Administration placed a Stay on all budgets and it necessitated all Code Authorities to re-submit budgets and after the careful analj'sis of all the boards in Washington a budget would be approved and when this approval was secured Code Authorities would then be in a position to again legally collect assessments. After much detail and some five rnonths study we managed to receive the approval of our budget again and we are now in a position to collect a sum equal to one half of one per cent on all retail sales retroactive to October 13, 1933. Assessments now are a legal obligation and we are in a position to take the necessary action to collect this money in the courts in case the dealer refuses to respond.
August 7, I journeyed to Washington, D. C. to attend a meeting of the Secretaries and the first thing that hit us irl the eye was an interpretation Order X-48 permitting the manufacturer to sell the Government and Governmental agencies at the same price that they would sell a commercial buyer andlor dealer. With the la'ck of a distribution policy and then this X-48 laying in our lap the secretaries had a lot to talk about. Mr. Ballinger arranged to have our new Deputy Administrator present at this meeting and about twenty-five of the boys spent the day telling this new Administrator what was wrong with NRA and the Retail Lumber Code, also am- plifying what was needed to make it work. We found our new Administrator, Mr. Hecht very sympathetic with our problem and he really voiced a conscientious desire to help us make the Cbde work. In fact he said to Mr. Batlinger, "Whit are the paramount problems needed for successful operation of your Code? -Let's not pay any attention to the minor details but let us find out what is absolutely necessary to bring this Code up to the point where it will develop to what was intended." "Furthermore." Mr. Hecht stated, "I will do everything in my power to assist you in clarifying these matters. When this Code was handed to me the Administrator stated that I would need a barrel of aspirin and asbestos ears."
While this meeting of the Secretaries was in session. Mr. Ballinger, Mr. Carnahan, Mr. Denike from New Jersey, Mr. Rowell from Alabama and mysetf went to Colonel Lynch's office and put the matter up to them cold turkey as to how we felt regarding the Government being placed in a position as chiseler number 1 through the interpretation.of Order X-48, and believe me we got plentv iough, with the result that in two or three weeks our Code, as far aJ it refers to lumber and timber products in less than carload quantities. is now exempted from this Order.
Prior to August the Retail Lumber Code was beine administered in the same Division as the Timber Products Code. With the result that our Code was more or less lying dormant because the manufacturers were having plenty of problems of their own and we aDparently were just drifting with not a lot being done to solve our problem.
It was at this point where Mr. Hecht stepped into the picture. because through a change of policy in the Administration. our Code
(Continued on Page 2Z)
THE CALIFORNIA LUMBER MERCHANT November 15, 1934
An address by D. C. Essley, Seqetary, ReniJ Lumber anil Building Material Cotle, Inc., (Northen Calilornin Diuision), and, Manager of the Calilornin Retail, Lumbermef s Associntion, gioen belore the Annual Conoention ol the Associ.ation, held at Fresno, Colif., Ocnber ll-13, 1934.
BT]YDBS9 GT]IDN SAIT ].BANOISOO
LUMBER
Cbubcrln & Co.. W. R., tth Floc, Flle Bldg. ..........'.DOugla' 5'70
Dolbcer & Canon Lmbcr Co.'
?!0 Merchantr Exchan3e Blda.......Sutter 7'5'
Hamnond Lumbcr Cc' tlC Simrome St....................DOugI'as 33tl
Hobbc' Wall & Co, zrdD .lcmoU Avc.........'.'...'...Mlrltd 000r
Holllo Eurcka Lmbcr Co.
1505 Flnrncial Cotcr Bldg. ......'GArfrcld r92l
Lawrcne-Philips Luber Co., zel Fifa Butlding .EXbmk 3t3
laop Lubcr CoPanY' Ft. of llth St.......'..'.'.........EXbruk'&tl
Lmg-Bell Lunber Salcr Corpontien' - &5 Markot Strct .'.............GArfrcld lt3'
Mulligan e Co,' w- J. 52a Motl*c.y St. ..........'..'GArfcld ft00
LUMBER
McCmick, Cbr. R.' Lmbcr Co, {61 Mlrk t Strc.t '................DOuglu 256r
Mm Mill & Luber Co1
525 Mark.t Stret ..'...'........"EXbrok 0r?3
Pacific Lmbcr Co., Thc
100 Buh Stet ..................GArfield lltl
Red Rivcr Luber Co., trs Motrtdnck BHs. ...'.........GArfic|d 0022
Suta Fa Lunber ColC Catifonle Sbeet ..............KEany 2o74
Schafer Bru. Lunber & Sbinglc Co.'
120t Fife Blds. ....'................Sufter lm
Suddeu & Chrirtenru'
ll0 Smc Strut ........,......GArfield 2tll
Union Luber CoCrcker Buildia3 ..SUtt r al7o
LUMBER
Van Arsdale-HarrleLumber Co. IncFifth & Bnm Strsb..........GArnen lO
Wendling-Nathan Co.
lll Muket Stnct ..................SUttcr 5!lC
E. K, W@d Lubr Co., I Dmm Street....,................KElny JllO
Weyerhaeuser Salec Cofat Califmir StGt ..............G4r6.Id Ota
DOOR:I AND PI.YW(X)D
Nicolai Dor Sales Co, 30aS ltth Strcet ....................MIslo ?l2l
Wheler-Osgood Salcl Corpmdin, 30{5 l9:h !t. ......................V4|cDcia 22ll
CREOSOTED LUMBER-POLE!'-PILINCTIES
McCqotck, Chu. R., Lubcr €o, {lt Mukat Strct .................IX,ur|,rr 25ll
.PANEB
. LUMBER
Hll| & Mortoo, Irc- -*-o*il--Jt- wlur ....'.....'"'ANdor lof?
T. P. Holoe Cc, -' 6d. e- Alcc Strer...........--Gldq|rt a$r
LUMBER
Eokstaver Bumr Lmber Co.'
HARDWOODS
E[iott Bay Salsr Co., ft2l B;adtnt
Califmia Builder Supply Co., 501 29th Arenue ............'.....ANdover lltl
Strable Hardwood Coa 53? FlEt Strcet ...............TEmp|eb4r 55tl
LOS ANGELES
LUMBER
Ch.nb6 of Cmercc Bt&"""PRcpect 'ztr
Chmbcrlh & Co., lV. R.'
'!lt Wcct Nirth SL ...""""""Tucker l{31
Dolbper & Caruon Lumber Co.'
a2! Sh.ll Bdtdltra.....:.....'." "'VAndkc tZtz
Hoher Erm&r Lumbr Co',
7U-?12 Archltects Bldg. ..' ..'...'..Mutual 0rt1
H.mod Lrnbcr Co.,
2Cl0 Sq Alancda SL ...."".....pRcFct 7l?r
Hovcr, A. L'
?0r So I: Bm Arc. ................YOrk U6a
larmcc-Phllipr Lunbcr Co.'
|tlt Pctrclm Scwitiec Bl&.".PRcpcct OZt
Ld3-Bcll Lunbcr Sala Crpcadon'
?21 Pctrolam Sccuritic Btdg....PRolPcct taat
Mc0orofdr' Chr. R- Luobcr Co'
UZ W6t rth St- ............'...TRhitv 52{r
lftdliru & Cc- W. J.'
ut w6t ttl sr ...............,,.vrbdike,11t0
Pacific Luhcr Co- Ttr
lU SG It Brcr Avs..................Ym fr$
Petto-Bliu LumbcrCo' $n E. sth 3L '...................VAnd|kc 82r
Rcd Rivcr Lubcr Co., ?02 E. Slauroa '..AXridlc l07l
Suta Fc Imber Co.'
3lf Fit rdat Center Bldgr. .,....."VAndika 'll7t
Schafer Broc. L'qber & Shingl,! Co. lzts W. M. Gar{and Bldg....'.'..TRinity|Zll
Suddln & Chrictcnlo.
@ Bord of Tn& Blds. ........'TRinitv tt'L
Udo Lunbcr Co.'
ta W. M. Gdland Blds. ..........TRinitZlla \f,f6rniag-lh&a QsL,
?D So I: Bp An ..,..............YOrL lr6c
E. Ii Wood Lmber Co4?01 Sartr Fe Ave..,,.....,...,..JEfrsnon llll
Wsycrlm Sd6 Co-
!|! Pctrdru Smlti!. Bldr:-...PRo?cct Sgtc
CRE(XX)TED LUI,IBER-POLES-PILINCTIES
Mc€cnick, CLll. R-, Illnbr Co. u? Wct fth St. ,.........,....TRhltr l8lr
HARDWOODS
Cm. W. E.. Lubc Cc' -tli E. rst st. ..........-.......PRorct 5rll
Hmond Lubo Co.p 20ll So. Alurda SL........'""PRaD'ct ?ltl' hwhlin, C. J.' czs Pitroleu Segitles Bldg.....PRo.nect ZtA
StaDto4 E. J., & Son, 2050' Eilt fsrh Strcct .............4xr1d!. tar
SASH_D(X)RTFMITIWORTC
Hanmod Lumbcr Co-
2clC So. Alueda 9t..............Plo.Dct ?ttl
Kchl, Jrc. W. & So+ . isi so Myin sL .................lr{rdu rm
Rcd Riw Lmba Co.' ?12 E. Shm ....................A!(rdilrc r|?l
\Vhcla-Oegood Saler Cueontm, lltl !lo. Bmdway ................FRornrct $fa
PANEI.I' AI\TD PLYTFIX'D
Aberdeo Plyvooal CmPry" 3?{? Yyelt ?tt Stro.t............P&*rry tlgt
Cdlfmir Pud I Vcoc Co.
155 Sc Alrneda St ..............Tnh|V 15?
Coea, W. E., Lunbcr Cc, 2105 E. r5& SL .................Pnact5ltt
Pacific ttutul Door e.o. Cf|lfd rio ll2l Wsbibrtc Ae (^ll&). -
lVh:d*Orco.d llrla Cqlatlc'' z5f Sernmato Sc ...............TU*d I-r
November 15, 1934 THE CALIFORNIA LUMBER. MERCHANT
OAIS,LAITI)
The Retail Lumber and Building Material Code
(Continued from Page 20)
was taken from the manufacturing field and put over into the Distribution Division under Mr. Hecht, After hearing the secretaries shoot both barrels at him, Mr, Hecht seemed very willing to approach this matter of distribution. With the result that the following day a meeting was held with Mr. Dixon, Deputy Administrator for the Timber Products Code, a number of the officers from the Timber Products Code, and a numbir of retailers, including Mr. Ludwig, Carnahan and Ballinger.
It was agreed at this meetjng that it might be advisable to hold an informal hearing to discuss distribution with NRA. Mr. Hecht and Mr. Dixon were agreeable, so two days later this informal hearing was held before representatives of all the boards in NRA and presided over by Mr. Hecht. At this meeting amendment number 68 similar to the National Distribution Policy was presented and was immediately turned down by the various boards. We left this hearing in rather a quandary not knowing just what was the next step. In discussing this matter with Mr. Ludwig he and I decided that we did not have anything else to do in Washington so we might go down and take a crack at the consumers' board and see if we could find out just what was at the bottom of their objec- tion. A meeting was arranged within a few hours and upon our arrival we found that our chief opponent, a small group of Eastern Wholesalers and supported by the contractors' organization the A. G. C., had their attorney on the job. We found after joining the conference that he had been invited to sit in and hear the discussion. Naturally we did not feel very kindly toward the set-up but thought now was as good a time as any to bring the thing to a head and attempt to find the objections to the retailer remaining in business. After some five hours discussion and after reviewing a distribution plan written by the wholesalers represented by this Attorney they presented a distribution policy already prepared, but it did not leave much for the retailer. After much discussion we found that distribution in the minds of the Consumers Board all depended upon the definition of a carload quantity and if carload quantity coutd be defined we probably could make some progress. Mr. Ludwig and I thought we probably were making a little progress so we got busy on the telephone and arranged to have dinner.with all the members of the various boards along with our chief opponents' attorney and after dinner we re-convened for further discussion in the Code Authority office in Washington. About 1:30 in the morning we had presented to us a di3tribution plan written by Mr. Stone of Research and Planning which had the favorable approval of, we were led to believe, all the departments; including the attorney who was present representing his group oI wholesalers. Mr. Wiess of the Lumber Cbde Authority and Mr. Schupner representing the American Wholesale Associition were called^ in and- the plan" was presented to them by Mr. Stone. They would not commit themselves as to whether they were for or against the proposal. Naturally. Mr. Ludwig and I felt quite happy because we thought we had maoe some progress.
A meeting was called in Denver, August the 25th, for representa- tives of yards west of the Mississippi River and I had been selected ;by the Code Authority to attend this meeting so left Washington hr plane for Denver. When I arrived in Denver I received a Iong distance telephone call from Mr. Ludwis and he stated that oui definition of a carload had beeri chaneed-bv Mr. Yost of the Research and P.lanning, contrary to oui viewi and we learned later that it was done at the r€quest of our opponent's attorney who had set in at all of our meetings and had approved the proce-dure. His changes nullified all the work that we tlioueht we hah accomolished. resulting in Mr. Ludwig and I wiring atlthe different boafds and w-ithdrawing any assistance to the plan of distribution as changed by Mr. Yost and our opponents' attorney. This all happened dttite i was in Denver and the ablion taken -by the dealers-it the Denver meeting will be re-ported to you by Mr. Patten. Subsequent to the Denver meeting, Mr. Ludwig and Mr. Carnahan were- called into conference with Mr. Hecht, and Mr. Hecht stated that he was will- ing to go into this problem of distribution and start all over asain and see what coutd be worked out. A plan was drafted bv Mr. Ilud_ wig and Mr. Carnahan which was apiroved bv Code A-uthoritv of Division number two in its entirety. -Septembei 7. I was aqain -sent back to Washington to attend a mbetine of the Code AutEoritv as groxy fo-r our member, Mr. E. W. King. Distribution was a-gain discussed and a committee-was appointed-to draft a plan to b" "pi.sented to the Administration which was done and ihis plan, aiter considerable controversy, was approved by the National Coa.'euttr- ority and tlre Executiv6'Committee waJinsiructed to-usi-ihis-;lan of distribution as- approved as the starting point to see whethei or not a-nythlng could. be written in the Code covering distribution. As y-ou know the United States Supreme Court con"tends that a ouichaser has the,right to purchase-from where and whom he-chobses and that any-plan of-dist-ribution that would crystalize or freeze the channels of distribution is contrarv to law.
The point of distribution is wh6re our industrv is not in asree- ment. I contend that the onty distribution plan that can be pul-into
successful operation must be handled as an association function. A dealer has a legal right to buy his material from whom he chooses and from firms who conduct themselves in accordance with general recognized trade ethics. Nevertheless, we never have and never will set up a policy in our industry which will be agreeable to all the members of the industry on account of the many varying methods of doing business and the various ramifications and problems alTecting this entire industry. What is 4 good policy here will' not work in the middle West. What is a good plan for the Atlantic Seaboard will not work in the South. With the result that distribution must be handled bv the various trade associations because this industry could not agrei on wlpt would be necessary to write in a Code to cover the entire countrv nor would the Government approve such a plan. My answer to ihis problem is the same answer that I would have made a year and a half ago, and that is that Codes to be properly administered must be flexible enough to set up rules and regulations covering the various regions or a supplementary Code for California must be designed to cope with Western problems.
In closing on the subject of distribution I again say to you gentlemen that the only answer to distribution is trade associations. Nevertheless, we will still have in our Code Article 3, which covers jurisdiction and I think that every efiort should be eitended by the National Code Authority to see that this order is removed and that we have written in our Code a proper definition of a carload sale which I believe that the report submitted by the Committee and approved by the National Code Authority is all that the lumbermen can expect written in the Code and that so far as California is concerned will greatly benefit the dealers and will permit us to secure compliance. I further make the staterAent that it is my opinion that the interpretation of a carload sale as*approved can be written in the Code providing that the retailers, the manufacturers and the wholesalers who claim to be in an agreement can agree upon this policy. This is no time to fold up our tents and this is no time for us to confuse this procedure with distribution. Our Nationat Code Authority should go to the Administration with the plan that was approved at their meeting last month and present his plan to the Administration and demand that a definition of carloads be written into our code to clarify Article 3 jurisdiction. I do not believe that anyone who understands the problems in Washington ever expects the National distribution plan written in our Code. What I mean by this is that they are holding out for the National Distribution Policy insisting that it be written in the Code and in the second breath most of them will admit that there are certain types of business, certain quantity orders that must be released from the Modal mark-up and no one at this time has presented the correct solution to take care of this complication. With the result that the Government has turned thumbs down and will continue to do so.' And as I said before, distribution is an association function and our job in front of us today is to exert every effort to have written in the Code some definition of carload business of which in my opinion the plan approved at the Code Authority meeting last month is the answer,
Reviewing the Code operation to date I think that we have made wonderful progress. We are attempting to correct all the evils of the Retail Lumber Industry by legislation and expect it to be done in a year's time. The fundamental principles of Codes is sound industry, must be self-governed and must have the sanction of the Goryern- ment and we certainly have an opportunity during this period to develop strong trade associations to work the Code ind Associations hand in hand together and by exerting a little efiort on the part of those in the industry we can make this Code work. I am not goins to talk about enforcement, Mr. Ash is here representing the State Compliance office and he can tell you what they expect to do. Nevertheless, I do want -to go on record at this meeting to express my sincere appreciation for the wonderful cooperation that our officl has received from Mr. Ash. We are disqualifying bids every day. His o$ce is holding he^arings trying to get recalcitiants to play bait. fire offices of the district attorneys are lll willine to coopeiati and manv retail lumber dealers have been cited before the vaiious district at-torneys and they have promised that thev would comptv and thev have com_pljed. I have set in at a number of these heirings and what the NRA wants is compliance of Codes.
Unless Codes are complied with there isn't a question of doubt in my mind that criminal action will be taken and that 10 oer cent referred to by the President will be not only considered as d menace to the industry but the taws of this state witl force them to comolv with all provisions of Codes. As you know, the new deal has b6eir criticized by politicians and potitical writers and it's practicallv impossible to get anything said favorably about NRA in the newspapers. People are peculiar. They do not know whal thev want. They have through the NRA program a machine permittiirs self- government and it will be a sorry day for Industry when the" great machine set up for self-government of industry ian no lonse-r be utilized to educate the consuming public that industry must-make
THE CALIFORNIA LUMBER MERCHANT November 15, 1934
a profit and the only way to make a profit is by cooperation and self-government and if this program should fail its failure will be brought about by those in the industry.
I'he newspapers are vigorously attacking price fixing all of which is political propaganda in rebuttal of the Recovery Program and I am going to quote here a statement by Mr. Richberg of which so much publicity was published in newspapers dealing with elimination of priCe fixing in the Codes. "Now it is my conviction that in the development of NRA we have been going through a process of education. Therefore, I think, not by a process of sweeping change but by process of working out gradually these problems, in industry by industry, it should be possible in the future of NRA to avoid a great many of the complications and difficulties which have been brought into the Administration up to date. There is no doubt of the necessity in some specific instances of preventing destructive price cutting. There is. no doubt of the necessity sometimes of putting some controls on production. But to apply any sweeping theory to business as a whole, that in some way through trade associations, they are going to control production and prices in such a way as to bring about wonderful results, is an irridescent dream. Freedom to cooperate for the protection of business interests depends upon giving adequate assurance that such freedom will not be abused. The way to avoid the rigid restraints of statutory laws or commission regulations is to organize for self-discipline and to welcome, not to oppose, a public inspection of methods and a public appraisal of results."
At the meeting held in Chicago last week by a majority vote the manufacturers agreed to maintain cost protection prices. In reporting this meeting, we find a small article hidden on the back sheet of the newspapers, whereas, if the vote had been to the contrary, you may be assured that the newspapers would have found space on the front page in large type. In conclusion I believe that Codes are here for a long time. You will have hours and wages. If an industry needs price protection and fair trade practices this can be secured through Codes and the successful operation from this point depends upon self-governnlent of those in the industry. If industry will arise to its responsibility and take advantage of this act and work just as hard to make the Code work as they criticize some of its inefficiencies this industry shoutd be able to make progress. Nevertheless, before we can see any great improvement the volume of business must be increased. 4 lot of our problems are brought on through the lack of sufficientlolume of business, and we hope that this new Housing Act is the answer to our prayers.
The present period of unrest is not new and this generation is not the first to experience the results of depression to undergo the hardships of rebuilding. It was a dark time in the history of the Children of Israel. The temple in Jerusalem had been pillaged; the walls of the city were in a state of woeful dis.repair; the remnant of Jews.in their holy city post discouraged. Depression hung as a d_ark pall over God's chosen people. Nehemiah was in Babylon. Word had come to him of the critical condition. Leave of abience was secured from the king. This man of God went to his native land, scouted. -the city and walls, then projected the program for r€covery. This was an NRA 445 B. C.- This includeh ribuilding the walls. Terrific opposition confronted him. Open antagonism was from without, jealousibs and criticism from within. Undaunted. he _rallied the ,people to support the work. Each family was given a_place to work. Each member of the family was given i task ti do. His_ people were unified. He made his orlanizat-ion complete. The walls were rebuilt-the work was accomplished. This was made possible because as he tells us in, "That we returned all of us to the wall, everyone unto his work."
_ As -the eagle holds in his talon three flashes of lightning, the sym- bol of power, so God has given us three supreme iesouries for the Sccomplishment of the work: mind, soul, and body. No man alone, but evcry man must be given to the task of reconstruction.
You are your brother's keeper.
B.y District Permits Up
San Francisco's building permits for the month of October totaled $1,863,525, as against $425,473 in September, and $474,035 in October of 1933.
Oakland's permits in October amounted to $190,457, compared with $153,932 in September, and $153,538 in October, 1933.
Biggest Month in Four Years
San Jose building permits for October totaled $419,615, the largest monthly figure in four years. Permits for remodeling homes were greater than in any month since May, 1926.
The Preservation Of Principal W'as Never More Important Than NOW
For that reason mofe and more investors ere turning to competent investment counsel. They appreciate the advantage of an unbiased source of guidance which truly tiRepreeents the Buyer."
Brookmire hae enjoyed a preeminent plece in the 6eld of economic and financial counsel. Its 3O years of uninterrupted service hag enabled it to go far beyond the ordinary "market analysistt in maling recommendationg. Our staff is constantly at worl on the present and future problems of industry.
Such a service can be valuable to you. Write today for a deccription with latect reports on the investment and buciness outloo&.
Ad.d.ress Deportment CLM BS
BROOKDIIRE CORPORATION
Investment Coureloro ud Administrative Ecomists
Fqraded ltlM
551 Fifth Avenue
New York, N. Y.
Tens of Thousande of Dependent Children Look to Private Donorc for Food and Sustenance This Winter.
NO GOVERNMENT AID IS PROVIDED FOR THEM.
YOU CAN HELP THROUGH A'GENEROUS DONATION TO YOUR
COMIYIUNITY CHEST
November 15, 1934 THE CALIFORNIA LUMBER MERCHANT 23
GIVE MORI GR F()R [ATE EEDS R
Ten of The
Years Ago Today
From the ftles Calilornia Lumber Merchant, November 15,1924
A dinner dance, sponsored by the Los Angeles HooHoo, was held at the Vista Del Arroyo, Pasadena, on October 30. Jack Rea was gendral chairman of the arrangements committee. *.**
"The Association fdeal," an editorial by Jack Dionne, appears in this issue. * ,r *
Funeral services for George X..Wendling, pioneer California lumberman, were held at San Francisco on October3l' * * *
The arinual convention of the California Retail Lumbermen's Association was held at the Biltmore lfotel, Los Angeles, Friday and Saturday, November 7-8.
***
President C. W. Pinkerton, Whittier, called the convention to order Friday morning and introduced George E. Cryer, Mayor of the City of Los Angeles, who extended a welcome to the delegates. After reading his annual report, President Pinkerton turned the meeting over to A. E. Fickling, who presided over the business session. Speakers at the morning session rvere: Paul Langworthy; M. A. Harris; Francis Cuttle; O. H. Barr and E. P. Ivory.
***
F. Dean Prescott was chairman of the Friday afternoon session. Sam T. Hayward, W.A. Blanchard, Francis Boyd, Herbert Stone, Colin Harris, F. N. Gibbs, E. H. Tucker, G. R. Christie, and H. E. Milliken addressed the convention at the Fridav afternoon session. ***
The annual banquet was held Friday evening at the Biltmore Hotel with over three hundred and fifty present. During the dinner, there was an excellent entertainment. J. M. Chase rvas chairman of the reception committee. The entertainment committee included Henry Riddiford, Chairman; A. L. lfoover, A. W. Donovan, and J. J. Rea. * t( .+.
The Saturday half - day session .was presided - ov-er by Fresident Pinkerton. F. Dean Piescott was thefirst speaker; and was followed by A. B. Wastefl, Associa-tion mandgir, who rtadg. llis-:rsrnua.!,-r€.trfort. The Santa Barbara' members urgiil that' the new board of directors ftt".t Santa Barbara as the next convention citv. After ' the resolutions committee submitted their report, the convention"d:irttr.a.
San Francisco building permits for the first ten months of. l9]4 showed a total of. $45,973,213 as compared with
for re23, W,266,077 tor 7e22rnd $18,0e2,361
' The Grenfell Lumber Co., Colusa, has completed the construction of a new lumber shed. Their office has also been equipped with an attractive display and service room.
The San Joaquin Valley Lumbermen's Club met on Saturday, October 18, at the Fresno Hotel, Fresno. J. H. Ferger was chairman of the meeting. ***
The E. L. Blackman Lumber Co. of Oakland celebrated the twenty-sixth anniversary of the firm on Sunday, October 26, with a banquet at the Hotel Oakland. ***
Sylvester L. Weaver has returned from an extended trip through the east. He was a delegate from the Los Angeles chamber of commerce.to the annual meeting of the United States chamber of commerce held at Washington, D. C.
Chas. Buckley, San Joaquin Lumber Co., was the winner of the horseshoe pitching contest held under the auspices of the Stockton Service Clubs.
The annual meeting and banquet of the employees of the Kewin Lurnber Co. rvas held at the Hotel Hughson, Modesto, on the evening of October 18.
H. M. Isenhower and Miss Frances Lehman were married at San Francisco on November 3. rF >F -t
A page carries the photographs of several Fresno retail lumber yards.
The annual meeting of the Lumber Salesmen's Club of San Francisco was held at the Palace Hotel on November 3. Officers elected rvere : Mel N. Salomon, president; Harry Corlett, vice presiclent, and J. E. Martin, secretarytreasurer. ***
White Brothers had an attractive booth displaying the various kinds of hardrvoods and veneers handled by this firm at the Industrial Exposition held at the Civic Auditorium, San Francisco. *' -'k' * :. .i -,ir:...:. r:.
,,itne"i"'i, un niaiirlt#rticle on the main distributing yard of the C. Ganahl Lumber Company at 5900 Avalon Blvd., Los Angeles, which was recently completed.
The Millwork Institute of California will quarterly meeting at the St. Francis Hotel, cisco. on November 20-21.
hold their San Fran-
The San Diego Hoo-Hoo Club held their.dgular Wednesday nooday luncheon'at the Maryland Hotel on November 5. Professor Lewis G. Lesley of the San Diego State College addressed the meeting.
The San Francisco Hoo-Hoo Club met at the Palace Hotel on November 13. President Rod Hendrickson pre-
24 THE CALIFORNIA LUMBER MERCHANT November 15, 1934
*
* *
i::G.^
***
t<**
**t
*rl.*
t<**
,F**
sided. The Club announces that the be held in December.
The Homer T. Hayward Lumber Hammond Lumber Company yard at
annual Hi-Jinks will
Co. has bought the Hollister.
30,000 Miles bv Air This Year
Walter J. Mulligan, of W. J. Mulligan & Co., San Francisco, wholesale export and domestic lumber dealers, returned recently from a round trip by air to New York. He was accompanied on this journey by Mrs. Mulligan. This was Mr. Mulligan's fifth round trip transcontinental air journey this year, made in connection rvith his firm's import business. Mr. Mulligan expected by the time this is in print to have made his sixth double jaunt by air to New York, making a total of more than 30,000 air miles this year. This undoubtedly makes him a record holder among Pacific Coast lumbermen, both for mileage and hours in the air.
ATTENDS MIAMI CONVENTION
Newton Isaacs of the Corning Lumber Co., Corning, attended the recent American Legion Convention at Miami, Florida. Mr. Isaacs was accompanied by his wife.
LOS ANGELES VISITOR
C. M. Freeland, Chas. R. McCormick Lumber Co.. San Francisco, spent a few days at the company's Los Angeles office the first part of the month.
INSTALLS TELETYPE
A Western Union teletype machine was recently installed in the offices of the California Redrvood Association.
C. W. STIMSON LOS ANGELES VISITOR
C. W. Stimson, Stimson Mill Company, Seattle, was a recent Los Angeles visitor where he spent several days on business.
Enthusiastic Support To FHA
LOOKING FOR NE\T CUSTOMERS?
lf You Are, You Should Have This Valuable Aid
New ptospective customers can now be r(spottedtt quickly in the TWICE.A-WEEK Supplements to the Lumbermen's Credit Rating Book, as alt NEV NAMESCHANGES in NAME-or SUCCESSIONS are clearly signalled.
This makes it easy for the sales manager to solicit these names promptly.
If the magnitude of thoroughly understood
country, in the opinion Red Cedar Shingle Bureau, Seatile, h.
the Better Housing Program were by the retail lumber dealers of the of Mr. Woodbridge, manager of the 'Wash., every man interested in the sale and applica- tion .of buildingmaterials would be out working night and day to j promote this important Federal activity. Mr.
W..W. Woodbridge believes that with proper support from the field, the BetterHousing Program will be the greatest stimulant to building the country has ever known, but proper support is vitally necessary at this time.
With this in mind, the Bureau is distributing literature throughout the country carrying the message of FHA. The accompanying illustration is from a small leaflet, small envelop size, which together with newspaper electros, mats and special booklets they have available for free distribution. The literature is mailed out the same day requests are received.
The credit ratings in this book are revised and kept up-to-date by means of an EXCLUSIVE SYSTEM based on TWICE-AWEEK Supplements-the moot practical system yet devised for suppying up-to-date credit information.
If you are not now using this unique service for yout credit and sales information about buyers of lumber and allied products get in torrch with our nearest ofice for rates and our 3o-day APPROVAL subscription plan.
November 15. 1934 THE CALIFORNIA LUMBER MERCHANT
t**
LUMBERMEN'S CREDIT ASSOCIATION lNC. 608 So. Dearborn St., Chicago 99 WallSt., New Yo* City
LARGE LUMBER CONCENTRATION YARD FOR SALE OR LEASE
Located in Houston, Texas. Big steel shed, overhead electric 'crane and locomotive crane. On paved highway, rail and water transportation. Fully equipped for low cost handling of West Coast products and heavy timbers'
Address
VAUGHAN LUMBER CO., P. O. Box 1447. Houston. Texas.
FOR SALE
Stock of lumber and hardware. This will bear the closest investigation. Location right in the heart of a fastgrowing section. In fact the fastest growing section in the U. S. Yard and buildings can be leased. Someone will pick this up very soon-so you must act quickly. Address Box C-521 California Lumber Merchant.
YOUNG LADY DESIRES POSITION
EXPERIENCED LUMBER CLERK wants position as bookkeeper, comptometer operator or general office work -Los Angeles District preferred. Address Box C-524, California Lumber Merchant.
WANTED
Outside salesman thoroughly familiar the retail lumber and building material ience in oil field trade advantageous. ferred. Outline in detail experience giving references and salary expected. Lumber Merchant, care Box C-526.
with all phases of business. ExperMarried man preand qualifications, Address California
FOR SALE OR LEASE
For sale or lease ideal location for lumber yard or any allied product, or light manufacturing. Lot 150 ft. front facing Slauson Avenue, and 400 ft. deep to three railroad services, near corner Avalon Boulevard -630 East Slauson, Los Angeles, Calif.
t-story building facing Slauson Avenue 75 ft. x M ft.; about one million people pass this location per month.
Call Mr. Greene at PRospect 3215. SYLVESTER L. WEAVER
548 Chamber of Commerce Building
LUMBER YARD FOR SALE
Los Angeles dnd Southern California lumber yards for sale. Address Box C-480. Care California Lumber Merchant.
EXPERIENCED YARD MANAGER
Eighteen years experience managing yards doing $20,000 to $200,000. Ten years in California with one company. Understand bookkeeping, estimating, and especially paint and hardware. Good salesman and collector. I am 45 years of age and can give best of references. Address J. M. Bingham, 5719 College Ave., Oakland, California.
EMPLOYMENT WANTED
By experienced Foreman, Yard Clerk or Sales and General Utility Man. Not afraid to work. Address Box 110, North Vermont Ave., Los Angeles, California.
Home Repair Drive Under W.y Second lnstallment Payment Made to Creditors of Hoo Hoo In Southern California
Home modernization campaigns under the Federal Housing Act are under way in nearly a score of Southern California cities with the appointment of chairmen to head the drive in the various communities.
The committee heads, already announced by Fred W. Marlow, Southern California housing administrator, include:
Douglas Young, San Diego; Clarence Richardson, Long Beach; Cyril Bennett, Pasadena; Dr. George W. Blanche, Glendale;J. E. Suverkrup, San Bernardino; Robert L. Wilson, San Diego; W. V. Pittman, Riverside; George Hartzig, Alhambra; C. N. Hislop, Bakersfield; F. A. Osgood, Huntington Park; J. M. Paige, Pomona; C. C. Richards, Jr., Burbank; Jack Swain, Whittier; D. H. Burden, Compton; W. S. Elton, Ventura; R. Ellis Wales, Beverly Hills; M. O. King, El Centro; Sherman Hoyt, Ontario, and H. S. Mackay, Jr., Los Angeles.
The Reorganization Committee of Hoo-Hoo with offices at 742 Lumber Exchange Building, Minneapolis, Minnesota, announce that a sufficient number of contributions have been received from the membership to permit a second installment payment on the old obligations of the ordei and that checks for 5 per cent of the original amounts have been mailed to all creditors, including beneficiaries and salary claims.
The Committee appreciates the response from the members which has made this payment possible. They hope to have additional contributions so that another installment payment can be made at an early date.
The necessary work of the order is being conducted at a minimum of expense and members should feel free to call on the Committee for any help they can give.
There are still several copies of the three talks on "The Romance of Lumber" and "Homes of Wood" available for distribution. These talks will be mailed gratis on request
26 THE CALIFORNIA LUMBER MERCTIANT November 15, 1934
Rate---t2.50 Pcr Column ADVERTISING lnch. Minimum Ad One-Half Inch.
CLASSIFIED
Let I-Is Telt Therrrrr
Twice each month we are sending out our mersage of business neltrs, ideas and good cheer to the lumbermen of California. On every page there are matters of direct and practical interest to every California lumberman.
Isn't this then an ideal medium for those who have a business story they want to send to these lumber folks?
Let [Is Carry Your Message
Rates on Request
o
o
Aduertising
A Bonus with evety shipment
Every car shipped from the Red River plant at Westwood carries a bonus for the buyer. Not in cash, but in tangible values that are directly profitable to the consignee.
EXTRA QUALITY, CRADE FOR CRADE in the easy-working properties of the soft-textured, light-weight, bright-colored, slow-growth Ponderosa and Sugar Pine from the region where Nature has perfected their growth.
UNIFORM MANUFACTURE of lumber products and plywood in mod' ern mill and factories.
THOROUCH SEASONINC air dried and kiln dried.
CONS/SfENT CRADINC under Association rules and inspection.
CAREFUL SHII'PINC in lined cars, tagged outside for labor-saving unloading.
COMPLETE ISSOR?'MENT for industry or dealer-lumber, mouldings, cut-stock, pattern stock, shook, lath, plywood panels, wallboard and specialties. Manufaclured and loaded at one poinl'
DEPENDABI.E SUPPLY continuous, year 'round operation of mill and factories. (Red River entering the 36th year of this policy.)
)))PERATION IN SALES PROMOTION with dealer's advertising literature, display materials and presentation novelties. Listed for your convenience in Red River Bulletins Nos. ADV-I and ADV-2'
LOOK FOR THESE VALUES WHEN YOU BUY.
RED RIVER MIXED CARS LUMBER AND PLYWOOD FOR INDUSTRIES AND BUILDING
THE POPULAR PIG Plywood bread board, one of the RED RMR precentation noveltiec
SOMETHING MORE
THAN LUMBER
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