Black Owned Makeup Brands to Shop
Highlighting and celebrating black artists, entrepreneurs, creators, professionals, and black people, in general, is not something that we should leave to a particular period of the year. While it's awesome to set a month aside to help the general society understand the gift that is Black people and their creations, it's absolutely important to ensure that we are acknowledging people of color all year long. To do this effectively, we need to purchase art from black people, hire black people at our organizations, and patronize black businesses, whether they are small businesses or they've grown to become corporations. We’re highlighting a few black-owned makeup brands for you to shop,
2. BLACK OPAL
and why not? Black people have been setting trends for a while. The
Despite its name, Black Opal only transferred ownership to actual black
industry has come a long way from black people not finding a powder
women in 2019 when Desiree Rogers took over as CFO and Cheryl
that matches their skin tone to several beauty brands popping up that
Mayberry McKissack as president.
cater to the black audience. Don't you just love to see it? However, the brand has consistently provided beauty and makeup 1. FENTY BEAUTY
products for women of color for the past 25 years. Over the years, the
Fenty Beauty, owned by Rihanna, broke a lot of barriers when it came on
company has continued evolving and expanding its offering to cater to
the scene. With 40 shades of foundation, this brand understands what
even more women of color. It's great that the products are also quite
it truly means to create makeup for a diverse audience. No matter what
affordable too.
shade you are, light-skinned, dark-skinned, you would find a shade that fits you. And that's what we're talking about! We're tired of having to mix several shades of foundation just to get a fitting shade, so this is definitely welcome. The best part of Fenty Beauty bringing true inclusion to the table is that it caused many established beauty brands to reconsider their offerings. Now, more brands that aren't even black-owned have started expanding their offerings to cater to a more diverse customer base. In case we weren't clear the first time, we love to see it! 3. HYPER SKIN Owned by Desiree Verdejo, Hyper Skin is a beauty brand that caters to women of color. This brand has an interesting history. Desiree had owned a beauty boutique in Harlem, Vibrant Beauty. Her beauty boutique carried a variety of premium skin-care products. As she ran this establishment, she got great insight into what black women needed, so she set out to do something about it. She decided to create
