V oice & W riting S ty l e
HIGH POINT BRAND STYLE GUIDE
VERSION 1
CAMPAIGN MESSAGING WE DON’T HAVE A TAGLINE. It’s impossible to capture everything that makes our city great in one single statement. So while we don’t have an official tagline, we may use common refrains that are part of campaign messaging frameworks, which are far more versatile. A messaging framework provides a jumping-off point for how we talk about our city in relation to our multiple audiences. It is a singular idea that communicates our brand story, but it is executed in such a way that it’s flexible and can change based on the audience it is directed toward.
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