A bo u t the B ran d
HIGH POINT BRAND STYLE GUIDE
VERSION 1
BRAND STORY WE ARE THE CENTER OF THE CREATIVE REVOLUTION. We are the people who know that creativity belongs to everyone – that it can’t be limited or gatekept or withheld. We are a community of designers, disruptors, builders, makers, problem solvers, innovators, connectors, collaborators.
VIS-ION-AR-IES. We think big and we try new things and we work together and we take risks. We celebrate the creator in everyone, no matter what they’re creating. It could be a new bookcase or a new business or a new friendship or a new community organization. Doesn’t matter here, it’s all creative. And what we create in High Point changes the world.
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