A bo u t the B ran d
HIGH POINT BRAND STYLE GUIDE
VERSION 1
BRAND PRINCIPLES
The Brand Principles are fundamental truths about our brand. They should be implicitly communicated in everything the brand does.
HIGH POINT IS THE CENTER OF DESIGN.
We are a community of creators and makers, anchored by our global history in the furniture industry yet driven forward by the disruptors using all types of design to bring about change today. What we design moves the world.
HIGH POINT IS INCLUSIVE AND KIND.
Whether they’re a newcomer or longtimer, our specialty is making everyone feel welcome in High Point. We invite people to make themselves at home, be part of our story, and take
HIGH POINT IS INSPIRING CREATIVES.
Our design legacy inspires the visionary thinkers who call High Point home to collaborate and solve all types of problems in creative ways, building new ways of thinking, doing and living.
HIGH POINT IS A MOVEMENT OF MAKERS.
We are generous changemakers driven to help others through action, which has built a forward momentum in our community. We’re working hard to propel and sustain the innovation that is occurring here in multiple disciplines.
advantage of opportunities — regardless of background.
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