plans , garage plans , and duplex plans , and let’s say for this example that each page of the site mentions all three plan types. However, what is each page's specific topic? The different plan types have been mentioned on multiple pages, so each page contains the keywords country house plans , garage plans , and duplex plans . None of the three plan types would be strongly relevant on any of these pages for Google. The correct way to structure this site is to have one page that discusses only country house plans , another page that discusses only garage plans , and a third page that discusses only duplex plans . Each page is now strongly relevant for one keyword phrase. No “dilution” occurs in any of the pages, and each page should subsequently fair better in the rankings for its particular keyword phrase. This is important.
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