GOOGLE SEO 2021 1 TOP SECRETS

Page 48

It is believed that Google assigns pages located in other folders a lower score than pages located in the root folder. In general, Google doesn’t like to index sites that are more than about two folder levels deep. Ideally, all pages should live in the same folder as your home page or at most be one level deep.

Don’t Bloat Your Pages With Code Google generally has a time limit that it sets to crawl sites. If you have a large site, Google may not have time to crawl all pages during the first or second passes. This problem can be minimized if you keep the code of your web pages lean and clean. This also makes your pages download faster, which improves the visitor experience. Studies show that you lose 10% of your visitors for every second it takes your page to load. After about 5 seconds, you might as well forget it – most people will have left your site. Remember there is a still a large percentage of people who still use dial-up modems – particularly outside of the US. This will not change anytime soon, despite the hype over broadband. This means try not to have more code than visible content (text) on your page. Frequently web pages are comprised of 80% or even 90% JavaScript code and style code (hard-coded font information or inline style blocks). Right-click a web page and then click View Source – you will be amazed at the amount of code present. Although Google ignores such code, it still takes time for it to wade through to find your content. Put your JavaScript code in a separate (.JS) file and link to it from the <HEAD> section of each applicable web page, as follows:


Turn static files into dynamic content formats.

Create a flipbook

Articles inside

BONUS REPORT – About Google AdWords ™

1hr
pages 102-194

Google SEO Glossar y

6min
pages 93-99

BONUS REPORT – About Froogl e

1min
pages 100-101

Appendix B - Linking Best & Worst Practice s

1min
pages 87-88

Measuring Sales Conversion and RO I

1min
pages 82-83

Chapter 15 - End-to-End Checklis t

0
page 84

Appendix A - Website Design Do’s and Don’t s

1min
pages 85-86

PART IV - Putting It All Togethe r

0
page 75

A Simple Link Exchange Email Templat e

1min
page 74

About OptiLin k

0
page 69

Checklist for Setting Up a Link Building Campaig n

1min
pages 71-73

About Areli s

0
page 70

Submitting Your Site to the OP D

0
page 59

Submitting Your Site to Yahoo Director y

0
page 60

Increasing PageRan k

0
page 54

The PageRank Equatio n

3min
pages 55-57

Toolbar PageRank vs. Actual PageRan k

0
page 53

PART III - Exchanging Links Effectivel y

1min
page 48

Best Practices for Internal Linkin g

2min
pages 43-44

Structuring Your Internal Link s

1min
pages 41-42

The Importance of the <TITLE

1min
pages 33-34

Don’t Nest Your Page s

0
page 28

Chapter 6 – Linking Your Pages Correctl y

1min
page 40

How and Where to Use Keyword s

3min
pages 35-39

Create Lots of Page s

0
page 27

PART II - Optimizing Your Websit e

0
page 25

What is your Primary Keyword Phrase ?

0
page 22

Chapter 1 - The Importance of Googl e

1min
page 9

Putting it All Togethe r

1min
page 24

When Google Comes Visitin g

0
page 12

Prefac e

2min
pages 6-7

Using WordTracker Effectivel y

4min
pages 17-21

How Google Ranks Website s

2min
pages 13-15

PART I – Getting Starte d

1min
page 8
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.