Chapter 5 - Optimizing Your Web Pages Now that you know how to structure your site and pages, you next need to optimize those pages for Google. As such, this chapter is quite important – in fact, this is the meat of the matter where many search engine optimizers (SEOs) tend spend the majority of their time on. Put another way, this chapter discusses those aspects and elements of web pages that determine relevancy in Google. Specifically, Google checks if and how keywords that match a search query are used on pages on your website AND on pages on other websites that link to your site.
Keyword Factors Used in the Algorithm The following factors play a part in the portion of the Google algorithm that determines page relevancy. Google looks at the following keyword factors and assigns a relevancy score for each page of your site. The factors are listed in approximate order of importance, however, like all factors in the Google algorithm, this is subject to change.
Keyword Proximity Google looks at individual words that make up phrases. Keyword proximity is a measure of word order and closeness. The closer all
