20 23 Pr iva te M er ch an dis er of th eY ea r
2023 Section Award Winners
Greg Bryan, PGA Head Golf Professional Roaring Fork Club Bryan Emphasizes Relationships to Ensure Member Buying Experience is Top-Class In very few other businesses, and hardly any in retail, do you have the leverage that you have at a private club to find products that are perfect for a specific individual that is a customer of yours. After establishing a track record of having the best interests and the trust of your members at heart, selling becomes essentially...helping. That is the philosophy that the 14-year Head PGA of America Golf Professional at Roaring Fork Club uses to ensure the buying experience is top-class.
“It is really important to establish relationships with your members.“
His team works hard every day to continue to cultivate relationships with the Roaring Fork membership by being personally engaged with each person who walks into the ProShop. These interactions in the shop are then shared with the staff in meetings to ensure that they are truly meeting each member’s individual buying preference. Greg and his team take great pride in knowing their customers, their names, birthdays, anniversaries, pets’ names, hobbies, likes, dislikes, brands, favorite cuts, colors, and styles. And through those relationships, Bryan is able to provide the merchandising experience that his members deserve. While Bryan has many hats to wear as the Head Professional of the Roaring Fork Club, he still ensures that he spends considerable time personally engaged in the merchandising at the club. Greg also takes trips to merchandise shows, and such, to ensure he and his team stay relevant and engaged with new products and ideas coming to the industry.
20 Fall 2023
The SUMMIT
