PGA of America Brand Campaign
PGA of America Rolls Out New “We Love This Game” Campaign
The PGA of America has partnered with Omaha Productions to launch the “We Love this Game” marketing campaign, which debuted September 25 during weeklong coverage of the 2023 Ryder Cup on NBC and Peacock, USA Network, Golf Channel, and across digital and social media. The campaign aims to elevate and reinforce the role of PGA of America Golf Professionals as boldly influencing the present and future of the sport and industry by delivering more enjoyable experiences to golfers everywhere, no matter where they may be on their golf journeys. In conjunction with the marketing campaign, the PGA of America has introduced an updated, modernized logo to help better distinguish the Association’s brand in the vast golf industry. The logo, designed for digital and social media, broadcast and print usage, showcases a more open, simplified look that builds off the Association’s heritage while bringing more attention to the “PGA of America.” The goal is to help differentiate PGA of America Golf Professionals, partners and programs that currently drive demand for the game at more than 10,000 facilities in America and for the nearly 41 million individuals who play this game we all love. “The PGA of America consists of more than 29,000 men and women golf professionals who are motivated by their love for the game of golf, which is the underlying concept behind the ‘We Love this Game’ campaign,” said PGA of America President John Lindert, PGA Director of Golf at The Country Club of Lansing in Lansing, Michigan. “Since 1916, PGA of America Golf Professionals have been the connection point of the everyday golfer’s journey. While we enjoy a compelling heritage in major championships like the Ryder Cup, our real value and mission focuses on our role in influencing the future of our game, ensuring people everywhere can love the game in their own way, for a lifetime. Partnering with Omaha Productions will only amplify what our PGA of America Golf Professionals do for the game on a daily basis.”
35 Fall 2023
The SUMMIT
