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Peru is a nation that, after years of difficulties, finally looks towards the future with hope. The growth that we have experienced as a country in recent times has made us appreciate even more the vast resources we have. Our geography, our culture, and our people possess immense wealth that must be developed not for short term or selfish goals, but in view of a larger and more generous project to bear fruits of genuine progress. To look into the future, however, we must first look into the past. Every great project needs this step, which is none other than to take account of our identity. To know and value our traditions is not only a valuable exercise in the preservation of part of our Peru, it is also a condition to grow and advance steadily towards building a stable and safe country filled with confidence in its own abilities and potential. With this new book, Apu Yaya, a Quechua word meaning “Mighty Lord,” Pacifico Seguros wants to contribute to the dissemination of one of the most important traditions of our nation: Holy Week in Ayacucho. The intention of this publication is not only meant for the caring of an expression of our cultural heritage, but also with the awareness that the spiritual values of this celebration are essential to the forging of a strong Peru filled with many possibilities. A Peru that experiences forgiveness and peace, a Peru that is united despite its differences, a Peru that is open to transcendent elements is a Peru that is built steadily, that grows and lives with confidence and commitment.
