LEADING THE WAY Lloyd is a leading European shoe manufacturer and offers a diverse range of shoes and accessories for men and women. Philip Yorke talked to Max Mueller, Lloyd’s CEO, to find out more.
W
hen H.F.Meyer founded the company in 1888 he could not have imagined the scale of the success that was to follow. The Lloyd brand name was registered in 1905 and the famous red stripe was introduced in 1968 as a brand identifier of quality and design. In 1983 the company moved into the sports and leisure shoe sector motivated by the boom in training shoes. Soon the sports brand ‘Rocky’ had taken the market by storm and still remains an iconic market leader today. In 2004 the company launched its first collection of accessories for men and women and this paved the way for the opening of a string of new ‘Concept Stores’ around the world. The future looks very promising for Lloyd with the company going from strength to strength and with new stores opening
116 Industry Europe
