THE POWER OF
THE SWITCH F
ounded in Vantaa, Finland, in 2006 following the collaboration of three industry players, The Switch was built on the promise of serving as an effective platform for the products and services needed by the major companies in the field of renewable energy. CEO Jukka-Pekka Makinen has been active in the industry since 1986 and has many longstanding relationships with key figures. He told Industry Europe how The Switch has been successful in delivering its promise because The Switch has always been customerfocused. He said, “Our deep experience of the renewable energy industry has allowed us to
Describing itself as a ‘naturally unique company’, The Switch is rapidly pushing forward as the leading force in supplying permanent magnet generators (PMG) and full-power converters (FPC) to make power generation with renewable energy more efficient. Emma-Jane Batey spoke to CEO Jukka-Pekka Makinen to see how this is being achieved. ensure that we deliver exactly what customers want. By understanding our customers and their challenges we can utilise the advanced technology we have developed to provide better system efficiency. Our customer-based operational model means that we are also willing to create a jointly beneficial business model with our customers.”
Advanced and sustainable The Switch is a supplier of permanent magnet generators (PMG) and full power converters (FPC) to customers worldwide. As the market leader in FPC and the creator and manufac-
