THE SWISS SPECIALISTS IN DAIRY PRODUCTS The Elsa Mifroma Group is the market leader in Switzerland in the production of dairy products and the ripening of cheeses. It is also an important player on the international dairy markets.
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lsa-Mifroma has a passion for milk. In fact, it processes some 300 million kg of milk each year and manufactures more than 550 products including drinking milk and cream yoghurts, drinking yogurt, desserts, fromage frais and quark, as well as a wide range of condiments and grocery products such as vinegars, salad dressings, sauces, mayonnaises, tofu and soya drinks. With more than 60 years’ experience, the company is committed to maintaining the highest standards of Swiss quality and to adhering strictly to its core values of expertise, authenticity and innovation. Elsa-Mifroma is owned by Switzerland’s Migros, a cooperative enterprise that was founded in 1925 and is today the country’s larg162 Industry Europe
est supermarket chain and its largest employer. Continuous development over the years has played an important role in establishing and maintaining the market-leading positions held across the group, as Elsa Mifroma CEO, Matthew Robin, explained “We are a proud Swiss company with a long-term focus on durable production. That means stability in everything we do, not just now because it is fashionable but because it is the right thing to do for our country, our employees and our products.” The cooperative character of Migros’ activities means that, with no shareholders, the company is able to focus on what it believes makes for a more sustainable, socially responsible business, while still making consider-
able profits that can be reinvested. Mr Robin added, “It’s ironic that by not focusing on building profits, we actually end up making great profits. But that is the beauty of running a large scale business, or indeed any business, in a socially conscious, ethically managed way – it is rewarding in so many ways. Our philosophy has always been to provide good quality, high standard products at a reasonable price in a responsible manner, and by doing so we have created a very successful industrial group.”
Five companies The Elsa-Mifroma group is made up of five companies. Elsa itself (Estavayer Lait SA) is the largest Swiss single-site dairy process-
