A POLISHED OPERATION Osborn is the world’s largest and most complete solution provider of high-quality surface treatment and finishing tools and brushes. Abigail Saltmarsh looks at the company.
186 Industry Europe
AT
Osborn International there has always been a clear strategy. This, according to the managing director, Albrecht Teich, and vice-president of marketing, Luis Hereza, has seen it hold its position as the world’s largest and most complete solution provider of high-quality surface treatment and finishing tools and brushes. “The key for us has always been a strategy of focus,” explains Mr Teich. “If you want to
be everything to everyone, you end up being nothing. Focus is what we have done in the past and is how we plan to move forward. “We have selected key areas and key industries that we believe, because of our positioning and our technology, we should be focusing on in order to continue to achieve organic growth. Our aim is to do this as we also put effort and energy into coming up with the right solutions for our customers.”
