MASTERS OF SHEET METAL MACHINERY Petersen Machinery is a market leader in the design and manufacture of sheet metal fabricating machinery. Philip Yorke talked to Peter Tafazoli, the company’s CEO, about its unique solutions for optimising sheet metal production and its global re-branding strategy.
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etersen Machinery has been manufacturing machines since 1907 and highperformance sheet metal machinery for over 50 years. Today the company is based in Gotene, Sweden, where its state-of-the-art facilities develop machines that are designed to meet the latest needs of the sheet metal industry. The company markets two renowned global brands: CIDAN and Göteneds. The CIDAN brand was created from the initials of the founder, Christian Iensen of Danmark, and the Göteneds brand simply reflected the home-town name of the company’s original facility in Sweden at Goetene. Petersen Machinery offers a wide range of machines and custom-made equipment that Industry Europe 135
