SERVING THE INTERNATIONAL
AUTO INDUSTRY AD Plastik d.d., the Croatian joint stock company for automotive plastic components, is located in Solin, the industrialised suburb of Split, on the Adriatic Coast. Vanja Švačko talks to Mr Mladen Peroš, president of the management board, about the huge expansion the company has experienced in the past few years.
24 Industry Europe
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he origins of AD Plastik are in Jugoplastika, the former Yugoslav giant which was founded in 1952 and played a major part in the socio-economic development of Croatia. In 1992 it separated as an independent unit and soon appeared under the name of AD Plastik, transforming itself from a local firm to a multinational concern by launching new bases in Slovenia, Russia, Serbia and Romania. “In 2001, the company was privatised under the ESOP scheme, which resulted in employees having around 20 per cent of the
ownership,” explains Mr Peroš. Parallel to the organisational restructuring, AD Plastik had to reinvent itself at the level of business concepts in order to sustain its growth during the difficult economic times.
What makes a machine a car Today AD Plastik’s product portfolio consists of plastic products mainly for the automotive industry. There are two basic groups of products: interior and exterior. Interior products include instrument boards, door panels, sun visors, roof lining, door handles, trunk lining and floor carpet and luggage.
