A GLOBAL GIANT Procter & Gamble is one of the world’s best-known household names in the area of consumer packaged goods with a 50-strong brand portfolio in the beauty and household care segments, including big names such as Pampers, Ariel and Olay. Industry Europe takes a look at its top-selling brands and some of the latest news from the global leader.
52 Industry Europe
E
stablished in 1837, Procter & Gamble is a truly global corporation. The company employs 127,000 people around the world and achieved sales in 2012 of $83.7 billion. In western Europe, a region that represents 21 per cent of overall turnover, the average supermarket is likely to contain dozens of Procter & Gamble products. The company makes its biggest impact on people’s lives through its 23 so-called ‘billion dollar brands’, each of which generates more than $1 billion in annual sales. By offering a more convenient and effective solution, these brands make a difference to many areas of
