TAILORED TO PERFECTION The Germany-based company Strellson is one of the most successful and well-respected designers of clothing lines and lifestyle products. The company can boast world-leading brands in its portfolio, including Strellson, Joop!, Tommy Hilfiger Tailored and Windsor.
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trellson is one of the leading European companies operating in the fashion industry. Established in 1984 by the former Hugo Boss owners, Jochen and Uwe Holy, it developed from the former company Straehl in Kreuzlingen, Germany, which had up until that point been producing only coats. Today, it produces four well-known brands: Strellson, Joop!, Tommy Hilfiger Tailored and Windsor. The company’s website defines its vision in this way: “Great fashion. For great men the world over. If this is what you want to create, you have to understand a bit about life. Understand what it is to live. And be open to it. That is always our goal. The world is exciting. It rec-
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reates itself every day. What remains is what is good. That’s Strellson. That’s our legacy. We stay brand new.”
Four major brands The Strellson brand is divided into two areas: Strellson Premium and Strellson Sportswear. The first of these is a range of business wear for men with an international flavour – “the most successful men’s fashion for the young and prosperous”, as its website declares. This well-respected brand has been on the market for almost 15 years and is available in over 40 countries. Strellson Sportswear, meanwhile, reflects a more laid-back style “for men
who move just as easily in city streets as in mountain canyons”. It includes a wide range of casual items from t-shirts to jeans and jackets. The designer label Joop! Menswear was taken under licence in 1991. For Strellson, this is an important brand. The website tells us that: “Joop! symbolises confidence, coolness and passion in combination with German perfectionism and matter-of-fact avant-garde. This international designer brand is characterised by its contemporary and progressive looks.” Unlike the Strellson brand, Joop! is aimed at both men and women. Another important brand in the stable is Tommy Hilfiger Tailored. Strellson is the largest
