He said, “Eastern European markets were very protected, with the market share of these companies very high, but they had never learned how to fight when competition came along as they hadn’t needed to. Over the past ten years, everything has changed; companies have tried to modernise, to keep their high
market share. But unless they’ve been totally open-minded about turning themselves around to be able to effectively compete with global giants like Nestle and Mondelez, they fail.” Failure was never an option for Knjaz Milos and Bambi. With the former founded in 1811 and the latter in 1989 and with a combined
turnover of €147m, both companies were committed to succeeding in the new market. Mr Boehi continued, “We are still local but we’re fighting against big players, large conglomerates...and we’re winning. We have an incredibly strong market locally and across South East Europe, where we’re the leading
