swiftly followed by the establishment of a joint venture with the Mattex Group of South Africa, the region’s market leader. Following major investments in new technology, DesleeMattex has become an important part of the DesleeClama Group. These modern facilities offer easy reach to populations where the company knows that interest in the quality of sleep is rising. The stated goal of the DesleeClama Group is to “create a company that is the world’s strongest provider of textiles to the mattress Industry”.
152 Industry Europe
Value-added solutions Today DesleeClama offers a wide range of standard and performance fabrics, such as ‘sound absorbing’ and ‘smart cover’ that won the ‘Intelligent Material & Design awards at Interzum last year. Its long-standing relationships with key suppliers, including Fresche Bioscience pty Ltd and Tanatex chemicals BV, ensure it is able to offer the highest levels of quality and service. DesleeClama’s new design studios and showrooms allow manufacturers to work collaboratively with designers
on-site. “We want to offer full solutions to our customers” says Eric Delaby, VP of sales in North America. “We’re known as an innovation company with a wide range of finishes and performance yarns, but we also want to reposition ourselves as a design company.” “To underscore its commitment to be a design company with focus on the creation of value-added, innovative fabrics, the company established its own Innovation and Design Centre (or IDC), as part of an important new strategy for growth.
