well as its long-term partnerships with leading providers such as BASF with whom it has been working for more than 40 years. Russian Coatings is constantly expanding and updating its product portfolio to meet today’s demanding technological challenges. There are numerous examples of its success in new product development. For example, its Vika brand is gaining market share in Russia and across all the postSoviet territories. Vika is a market leader in high-quality metallic enamels and last year was supplemented with eight kinds of new polyester putties and expanded its range of tinting systems.Today Vika’s distribution network includes more than 50 partners and it is sold in 256 outlets across Russia and the CIS countries. Russian Coatings continues to build upon its growing network of distributors and is now extending its distribution network outside of its traditional markets.
Five year strategy for growth Russian Coatings’ state-of-the-art facilities and high quality products match the best that can be found anywhere in Europe and its success is inextricably linked to
its integrated management system that is endorsed by certification to ISO 9001, ISO 14001, OHSAS 18001 and ISO/TS 16949. Abramov added, “We understand the tasks before us and these are set out in our five-year strategy for growth. Our primary task is to satisfy the demand for our high-quality, competitive products and thereby increase our sales volumes. In our OEM business sector it is the increase of materials produced using technology from the Axalta company, in the auto-refinish sector – the expansion of our mix-systems and assortment of varnishes and primers under the brands Vika and Guntex, in the industrial paints sector – broadening the scope of application for anticorrosive materials ProdecorTM. This will help us to drive our future sales forward. “However, we also strive to create the best conditions for the development of our employees’ skills and to increase production efficiency based on ‘lean manufacturing’ principles, to involve our people in a more active n lifestyle of sport, culture and leisure.” For further details of Russian Coatings innovative new products and customer services visit: www.ruskraski.ru
