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World-first in fitness tracking Jabra is a global leader in the development and manufacture of a broad range of communications and sound solutions including wireless and corded headsets for mobile phone users and contact centres. Philip Yorke reports on a company that has strengthened its global market position through its innovative technology and exceptional product functionality.
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abra Corporation is a subsidiary of GN Netcom and has its roots in the Norcom Electronics Corporation of America, which was founded in 1983 by entrepreneur Elwood Norris. In 2006 GN Netcom consolidated its contact centre and office headset division under the Jabra Brand and this was followed by the restructuring of the company in 2008. This strategic move resulted in a greater focus on global businessto-business and consumer markets. Today the company continues to focus on innovation and investment in new technology in order to extend its lead in the headset marketplace. Jabra’s head office is located in Copenhagen, Denmark from where it manages its diverse global operations. It employs around 1000 people and in 2016 recorded sales of more than DDK 4 billion
Advances in wireless headphones Recently Jabra announced the launch of its next generation of wireless sports headphones with a unique fitness tracking feature, which is a world first. The company recently unveiled its Jabra Sports Pulse and Jabra Sport Coach special editions with improvements in fit, sound, durability and a range of other smart new sports features. It subsequently introduced the Jabra Sports Pulse and Jabra Sports Coach special editions. Optimised for running, the Jabra Sport Pulse special edition is the world’s first sports headphone to feature automatic and continuous VO2 Max fitness testing. Just like the company’s existing line-up of Jabra sports headphones, the new editions offer quality calls, music for motivation and intelligent Industry Europe 143
