Green Trend: From Personal Care to Home Care The trend towards eco-friendly green products is increasingly applying to the home care and cleaning products industry. Ecovia Intelligence, a specialist research, consulting and training company that focuses on global ethical product industries, has highlighted several initiatives brought in by home care brands and ingredients companies this year.
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he majority of developments are in green packaging. Personal care and home care brands are seeming to respond to the growing consumer awareness of plastic waste, leading them to research new materials for packaging. In June 2017, P&G became the first company to use ‘beach plastic’ in bottles for its Head & Shoulders shampoo. The recycled beach plastic then went on to be used in Fairy Liquid bottles. Since then, Unilever, Ecover, Henkel and SC Johnson have all begun using beach plastic in their packaging. Environmentally-friendly ingredients are gaining traction in home care products and
