Optimising conversion rates
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ike most entrepreneurial start-up companies, the first few years for Violeta in this competitive marketplace were extremely challenging. However, the vision of being able to offer consumers quality premium products at affordable prices led to the company seeing strong growth and the development of three state-of-the-art factories. During that time Violeta has also managed to build excellent business relations with its suppliers and partners. This in turn has resulted in faster times to market for new products and more efficient warehousing and distribution logistics. Today in addition to manufacturing nonwoven products, the company’s activities are also focused on areas such as retail, distribution – it is the exclusive representative in the region for some of the world’s best known brands including Ferrero, Barilla, Evian and Trenton among many others.
124 Industry Europe
The Bosnian tissue converter Violeta is a market leader in the production of premium hygiene products. The company was founded in Bosnia in 2002 and has grown in fifteen years to become a major market player. Philip Yorke looks at what makes this dynamic company so successful and reports on some of the company’s latest products and award-winning achievements.
Violeta has also been awarded many quality management certificates and commendations, including ISO 9001, ISO 14001 and OHSAS 18001. It is through these high operational standards that the company is able to excel in its diverse business activities.
Expanding markets Today Violeta’s main markets are the former Yugoslavian countries including Croatia, Bosnia, Herzegovina, Slovenia, Serbia, Montenegro, Kosovo, Macedonia and Hungary. “This part of Europe with its transitional economy has a lot to offer, especially to foreign investors” said Petar Corluka, the company’s owner. In 2015, Violeta launched its redesigned baby diapers with completely new air-dry technology. “It was the advent of Japanese technology in Europe and heralded the introduction of a unique tissue
