A Passion for Sound In just over 50 years, Italy’s ASK Industries has grown to be a leading global supplier of acoustic technology to OEM customers throughout the automotive industry.
On
June 27th, 2018 the Tunisian facility of ASK, the Italian specialists in high quality car audio systems, was awarded the prize for the ‘Best Plant 2018’ at the PSA factory in Kenitra, Morocco. The distinction had a special resonance since Peugeot, now part of the PSA group, was ASK’s first OEM customer. Now, as with its previous award in 2014, PSA has recognised the commitment and outstanding services of the employees in the ASK Tunisia plant. Mr. Mohamed Karra, General Manager of ASK Tunisia, and Mr. Oussema Ben Hadj Ali, Quality Manager of ASK Tunisia attended the ceremony and received the important award. The 2018 Award is just the latest of many awards that ASK has won over the last 50 years, including the Daimler Special Award for Innovation in 2012, the BBAC Excellent Supplier award, to ASK Ningbo, in 2014 and 2015, and the Geely R&D excellence supplier award in 2017.
54 years of growth ASK is an electronics manufacturer that designs, produces and distributes high quality and innovative car audio systems (loudspeakers, subwoofer boxes and audio-amplifiers) for in-vehicle infotainment, and antenna systems (antennas and cables) for car connectivity. The company was founded in 1965 in Reggio Emilia, Italy. Today the ASK Group is a multinational operation with facilities in 66 Industry Europe
Europe (Italy, Germany, Poland), Asia (China), USA, South America (Brazil) and North Africa (Tunisia), thus covering most areas of the world pertaining to the automotive industry. ASK’s technology development centres and its customer support offices are also located in all its main global markets: Reggio Emilia, Ancona as well as Niederwinkling for Europe, Ningbo for Asia, Detroit for the USA and Sete Lagoas for South America. A total of some 3,000 employees work for the ASK Group worldwide and a significant percentage of them are dedicated to Research and Development functions. ASK’s current annual turnover is approximately 230 million euros and a further high growth rate is expected in the years to come. 98 per cent of ASK’s total turnover results from its automotive business. Its customers include Fiat, Alfa Romeo, Lancia, Iveco, Jeep, PSA, Renault, Dacia, Nissan, BMW, Daimler, Porsche, Audi, Scania, Seat, Skoda, VW, Mitsubishi and Geely as well as supercar brands such as Ferrari and Maserati.
Completing the global footprint In 2017 the ASK Group extended its global corporate footprint with the incorporation of ASK USA Inc. of Detroit, Michigan, USA. The new company, added to the other subsidiaries already
