Growth of Internet Coverage and Digital Signage in Latin American Countries
Mexico Studies conducted by in-Store Media on real campaigns indicate that Digital Signage also improves the results of the advertised brands, with a 49% increase in the sale of planned products and a 78% increase in new items. Ninety-two percent of consumers say Digital Signage improves store image, and 85% say it improves their perception of advertised products. Last year in Mexico a total of 2.42 billion USD was invested in digital advertising, distributed respectively in the following channels: 684.6 million USD in
search engine advertising (SEM), 762.3 million USD in social media advertising, 491.4 million USD in banner advertising, 374.2 million USD in video advertising, 106.9 million USD in classifieds. Digital advertising agencies in Mexico were able to cope with the COVID-19 crisis in 2020, adapting to the new commercial dynamics demanded by the pandemic. According to the Interactive Advertising Bureau (IAB) Mexico, 41% of Mexican companies said they will increase their advertising investment by 2021.
Value of the digital advertising market Advertising market spend in USD in 2020, broken down by individual subcategories.
Total spending on digital ads in 2020
Spending on search ads in 2020
Spending on social media ads in 2020
$2.42
$684.6
$762.3
Spending on advertising banners in 2020
Search ad spending in 2020
Spending on classified ads in 2020
$491.4
$374.2
$106.9
Million
Million
Million
Million
Source: Branch- Statistics of the digital situation in Mexico in 2020-2021.
52
Million
Million
