NAVCOM & MARINE ELECTRONICS
Innovation can build a bridge to digitalisation A TRULY INNOVATIVE BUSINESS IS ONE THAT CAN ANTICIPATE ITS CUSTOMER’S DESIRES WHILE ALSO PROVIDING FOR THEIR NEEDS. IF THAT SOUNDS LIKE A CONTRADICTION, THEN IT ONLY SERVES TO ILLUSTRATE THE CHALLENGE THAT MANY BUSINESSES FACE IN ADAPTING to the era of rapid digitalisation. Being able to marry these competing demands requires the ability to adapt a, sometimes traditional business-to-business mindset to a market where the speed of technology adoption can outstrip product development cycles. WORDS BY JAMES COLLETT, MANAGING DIRECTOR OF SPERRY MARINE. ALL PHOTOS COURTESY OF SPERRY MARINE.
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