CHARTER
For more traditional cruising destinations, Yomira offers hidden gems which are usually excluded from ‘milk run’ itineraries.
A complete client journey INSPIRED BY EVOLVING CLIENT EXPECTATIONS AND PERSPECTIVES, THE VISION OF YOMIRA’S FOUNDING PARTNERS IS A TURNING POINT FOR THE FUTURE OF YACHT CHARTER. ALL PHOTOS COURTESY OF YOMIRA.
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ith almost 50 years of collective experience in the superyacht charter sector, founding partners Neil Hornsby and Amanda Armstrong launched Yomira in the last quarter of 2020 to offer a highly bespoke consultancy approach to charters, with the 360º client journey at its heart.
Time for an update 2020 will be remembered as a transformational year in which we saw the world come to a virtual standstill, with superyacht charters along with the travel industry especially afflicted. On the positive side, clients are recalibrating their lifestyle priorities by demonstrating a strong
appetite to travel and go yachting again. This is fuelled by the overriding desire to enjoy fulfilling, expertly curated experiences shared with family and friends. “High-end travel clients have been well served over the last decade by a new breed of exclusive travel consultancies specialising in a very personalised proposition for the entire client experience”, says Mr Hornsby. Surprisingly, the yacht charter service model has hardly advanced at all, remaining somewhat archaic and formulaic. “We were therefore motivated to modernise and breathe new life into the charter process with Yomira, going the extra mile in designing life-enhancing superyacht
s u p e r ya ch t-i n d u s tr y. co m
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