Business Matters Magazine Issue 64 by Matters Magazine Sunshine Coast

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ISSUE

M A T T E R S

M A G A Z I N E Publication date 25 August Next issue 29 September

w w w.businessmat t ersm ag az i ne.com .au

2014

See inside our innovation issue for ideas to take your business to the next level. YOUR SUNSHINE COAST BUSINESS MAGAZINE

10 Ways Print and Digital Media Can Work Together to Improve Your Business

editor’s note

EDITOR’S NOTE

Are you innovative? These days, the fact is that unless we’re innovating within our own industries, we’re standing still, and if we stand still long enough, we perish. So we must be constantly moving, constantly moving forward. What exactly is INNOVATION? According to the Oxford Dictionary it is : NOUN The action or process of innovating. A new method, idea, product.

with Vickie Magic

DERIVING FROM THE WORD INNOVATE VERB Make changes in something established, especially by introducing new methods, ideas, or products.

SCAN HERE TO WATCH VIDEO

Introduce (something new, especially a product). A new method, idea, product.

Never fear starting. Fear never starting.” Ryan Lilly.

Have a look at your business, have a look at your industry – what is the industry doing? How can you do it differently? For Business Matters we know that we constantly have to think outside the square, look for new ideas and ways of doing what we do differently and think of new ideas constantly to put us ahead of our game. For us our innovation is interaction – interaction within the pages of the magazine, through videos etc, interaction with the magazine and the website, interaction between our readers and our advertisers, helping them meet through our events, helping them to connect with each other. I slam it home time after time, but people buy a product or a service from someone they know, someone they like, someone they trust. Step one is that you must meet. Our innovation is that we are catalysts in making that happen. Others do now, but we were the innovators for a magazine to have a new issue launch every single issue, a party if you like, to celebrate and entice our advertisers and readers to get together, being the first step towards creating business with each other. We have to keep asking, “What else, What else, What Else?” over and over and over. What else can you do within your business to innovate, to stand out, to be different, to become famous? It comes back to creating a unique point of difference for you and your business. What’s yours? Is it constantly being upgraded? Have a brain-storming meeting in the next few weeks with your team, invite some of your top clients and come up with some new ideas and innovative ways of doing what you do. Have a look at pages 6 and 15 in this issue to see a very innovative way of raising funds for a cause you might be passionate about.

WE ASKED SOME OF THE BUSINESS MATTERS TEAM TO SHARE THEIR FAVOURITE INNOVATIVE THING...

JASMINE SHARPE

LEISA-KAY FLEMING

DRANKO MAGIC

BRANDI WIKAIRA

ROBIN STOREY

Personal Assistant

Creative Director …Drone cameras.They give people the ability to access difficult locations without risking their lives and capture points of view that most people have never seen before.

Business Development Manager

Sub-Editor

…my iPhone because it makes everything so convenient from keeping in touch with family and friends to playing music – almost everything is there in the click of a button!

Photographer/Distribution Operations Manager … my Samsung because I can book in for golf no matter where I am.

…my iPhone because I can manage my work and personal life all on one device.

…the video interviews I do for my blog by a way of ‘hangouts’ on Google+.

BUSINESS MATTERS 3

CONTENTS Small Business of the Year: Business Matters Magazine

6 Local Stephen Boike creates a crowd funding type platform called UNITYAID, to help you raise money for a cause.

Published by Matters Magazine ABN: 95 131 837 833 P. 5444 4456 F. 5302 6609 Noel Burns House 18/21 Nicklin Way, Minyama

8 10 Ways print and digital media can work together to improve your business by STEVE GOODMAN.

Editor/Advertising Enquiries Vickie Magic 5444 4456 or 0433 198 868 vmagic@bmmag.com.au

10 Innovation is a mindset, an attitude, a culture by BRUCE CONRAD WILLIAMS.

Photographer/Distribution Operations Manager Dranko Magic, 0408 751 863 magic@bmmag.com.au

13 What’s on for the YOUNG AT HEART? Over 55’s activities on the Sunshine Coast.

Business Development Manager Brandi Wikaira, 0420 248 587

14 OUR TOP THREE APP FINDS FOR YOUR BUSINESS ON THE IPAD by Jasmine Sharpe.

Personal Assistant Jasmine Sharpe, admin@bmmag.com.au

15 Vickie Magic is raising funds in an innovative way.

Creative Director Leisa-Kay Fleming, 5444 4456 Writers, Columnists and Sub-editors this issue: Amanda Gore, Amanda Oxley, Dranko Magic, Ken Wright, Kimberley Lynch, Mark Jamieson, Paul Barr , Paul Wilson, Peter Gjersoe, Rod Richards, Steve Goodman, Ted Fitzgerald, Vickie Magic, Vanessa Webster Online, www.bmmag.com.au Distributed from Beerwah to Noosa. Readership approximately 34,500. Proudly printed on the Sunshine Coast by The Ink Spot Commercial Printers, Maroochydore | 5443 5431

16 MENTORING BUSINESS Innovation – Living Business Mind Open by Rod Richards. 17 Sunshine Coast Small Business in the land of Innovation by CCIQ. 18 Great Business Solutions – TAFE QUEENSLAND EAST COAST welcomes new General Manager, Paul Wilson. 19 Ausfit – a true blend of business and pleasure with a twist of generosity.

22 How to get and keep better clients by PETER GJERSOE. 23 Sunshine Coast University student Shianne Mohommed shares her experience filming SORIA MORIA. 25 Find out what multi-award winning hair dresser Amanda Oxley from Amanda Hair Design is doing that innovative in Hair for Business. 29 - 46 MATTERS PAGES – These pages are a fantastic way of getting some great information about all different industries, written by someone from within that specific industry. These pages are not self promotional, they are intended for inspiration and education. 34 CALENDAR – what’s happening on the SunshineCoast? 47 PEOPLE BUSINESS WITH KEN WRIGHT – Intuitive Street Knowledge. 48 Have you been snapped at one of these SOCIAL EVENTS?

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M A G A Z I N E

MATTERS PAGES 29 - 46

NOT advertorial but EDUCATIONAL INFORMATION from inside specific industries.

6 50 What are these SUNSHINE COAST LOCAL BUSINESS PROFESSIONALS AND OWNERS DOING THAT IS INNOVATIVE? 53 Tourism Noosa announce their new initiative – the Welcome to Noosa Customer Service Awards. 54 BM SPENDS A MINUTE SOME LOCAL BUSINESS PROFESSIONALS AND OWNERS – do you want a free mini write up in the magazine absolutely free? Simply spend 30 minutes with us, contact us on 5444 4456. 55 Hives Haven and Nano-Nouvelle shine at PITCH COMPETITION. 56 Innovation through excellence by Paul Barrs.

57 Wake up to the difference that makes the difference. BUSINESS WAKE UP by Amanda Gore. 58 DROPBOX establishes office in Sydney. 59 Hosting major events can only benefit a region’s profile – and the bigger the event, the bigger the profile by MAYOR MARK JAMIESON. 60 Numbers Business 62 ELECTRIC BIKE CENTRE Expands on Sunshine Coast. 65 Jumping the river – THE LONG TERM STARTS TOMORROW. 66 A list of OUR ADVERTISERS

29 EDUCATION MATTERS Sunshine Coast Grammar School 30 WATER MATTERS Phperfect 31 REAL ESTATE MATTERS Belle Property 32 MEDICAL PRACTICE MATTERS Wealthmed 33 PARTNERSHIP MATTERS Partners Insync 35 HR MATTERS HRM Contracting and Consulting 36 WEBSITE MATTERS Web-Sta Affordable Web Design 37 BROKERAGE MATTERS Savvy Business Sales 38 OUTSOURCING MATTERS EzyVA 39 INSOLVENCY MATTERS Debt Relief Hotline 40 TRAINING MATTERS Target Training 41 SMILE MATTERS Ocean Orthodontics 42 LEGAL MATTERS Devine Legal 43 IT MATTERS NEW Byte Computers 44 CUSTOMER ENGAGEMENT MATTERS Express Print and Mail 45 EVENT MATTERS NEW Institute of Professional Learning 46 MOBILE APPS MATTERS NEW Tonic Mobile Apps

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BUSINESS MATTERS 5

localinnovation

unityaid.com STEPHEN BOIKE CREATOR AND FOUNDER STEPHEN BOIKE 0413 294 465

HERE’S THE COOL PART

‘Businesses and individuals can nominate an amount of their product or service to their beneficiary, this is a win-win situation for all.’ Once the master of residential development, builder turned philanthropist Stephen Boike is now the face of (and more importantly, the brains behind) a different kind of enterprise altogether. He wants us to be a force for social good - resulting in stronger communities and more reliance on the kindness of others through the ‘social good economy’. With the recent launch of his new platform, Unityaid, Stephen is on a mission to empower businesses and individuals seeking financial support for individual causes - even if it’s their own. “Unityaid came from many thoughts about the economy,” explains Stephen. “Why is it that when the economy struggles, as it recently has post-recession, society falls apart? We still have the same amount of skills, services, and resources - arguably an abundance of most of these - so isn’t there another way we can move things around? And that tapped into the idea of using technology to point out those possibilities in our increasingly complex societies”. Stephen didn’t know how, what or when but with his passion, desire and enthusiasm accelerating full speed; Stephen’s answer was to create a platform. He had researched blogs, forums, articles, web sites, charities, traditional methods of fundraising and brain storming constantly for answers to his burning questions. Stephen discovered crowdfunding and realised how life changing crowdfunding is, but there had to be some kind of difference incorporated, something innovative, something that hasn’t been done before, something that would set ourselves a part from others and something that would benefit the fortunate and unfortunate businesses and individuals at the same time - something where people can help themselves or others. After sixteen months of strategy and development 6 ISSUE 64

localinnovation

work, Unityaid was born. It can be accessed by anyone and is fully functional for both desktop and on any mobile device. The possibilities of what or who to raise funds for are endless. Most people raise funds for what matters to them - which means that the campaigners can be raising funds for themselves or to support another person, group, business, organisation, non-profit or a foundation they’re passionate about. You may need funding for a project that would benefit you, or to change the life of an individual. You may want to support education, fight hunger, help a family that has fallen victim to floods or fund a business you know is making a difference. Each campaign is created and crafted independently by the business or person behind it. Campaigners have complete control and are responsible for creating and publicising their own campaigns. They create their campaigns, shoot their videos, determine their funding goals, and brainstorm on what rewards to offer contributors. When they’re ready, campaigners launch their campaigns and share it with their communities. If people are inspired and like the campaign, they can contribute or claim an offered reward in exchange for their contribution.

“I think the way we construct ideas of what’s possible is very culturally limited and relative, whereas what’s actually possible is so much bigger than what we might imagine.”

What are the benefits of launching a campaign? An act of social good draws companies and individuals into the community. It improves engagement and brings tremendous rewards for a business or individual. It’s good for your brand and it presents the opportunity to interact with fans, followers, customers and potential customers, while having a positive impact on the community. Social good captures the attention of media outlets, and of social media users around the globe. When you make the decision to do social good, it can have a seismic impact on your organisation – there’s no better way to earn the trust and admiration of people, invigorate your workforce, and change lives for the better. Kudos to Matt Dominiak Unityaid Matt is the senior architect developer and a true asset for the community of Unityaid. Without his dedication and highly competent skills as an engineer, Unityaid would not be changing people’s lives for the better and he’s a top bloke too! Words by Vickie Magic Business Matters Magazine I personally was searching for a platform to raise funds for my brother and sister in-law, culminating in shaving my head at the end of September. Unityaid is the perfect vehicle for me to raise funds and also seek support from my own community, while offering cool rewards in exchange of their contribution. View more on page 15.

unityaid.com facebook.com/unityaid twitter.com/unityaid instagram.com/unityaid BUSINESS MATTERS 7

feature

10 Ways Print and Digital Media Can Work Together to Improve Your Business by Steve Goodman I have a friend who is a major audiophile – he swears that the only way to listen to music is on vinyl. This same fellow, incidentally, is also a filmmaker and director of photography who swears by film, as opposed to video or any other digital acquisition media. To hear him tell it, you’d think there is digital and there is analogue, and never the twain shall meet. I’ve heard these two camps fight like cats and dogs. And yet, I also know many people who have real life cats and dogs living together under one roof, that are perfectly happy and even love one another. It is all about how you raise them, and teach them how to get along.

When it comes to your business, it really is the same thing with using both traditional and digital media. Rather than an oil and water relationship that cannot mix, they are more of a Yin and Yang – different, but not exactly opposite and each needing a little bit of the other. Here, then, are 10 ways for digital and print to happily co-exist for the improvement of your business.

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1. T raditional to Drive Digital This is first and foremost the best way to use traditional media and social media together to achieve your marketing goals. Use print and traditional media to drive traffic to your website, Twitter, Facebook, or other social media outlets. This can be everything from a doorhanger to a huge billboard! 2. T raditional as the Reward Announce and create some kind of contest in your social media, and the winner gets a full writeup in your company newsletter or featured in a press release, magazine article, or television spot. 3. B usiness Cards Think business cards are so last century? Think again! Business cards are still a great way to network, and now with the option of adding QR codes to the back of the card, they not only provide your contact info, but can connect directly to your digital marketing. 4. P romotional Brochures Like business cards, traditional print media such as your company brochure are far from dead. A slick, beautifully designed brochure is still a great way to make your company shine and tell your story. Create on online version of the same brochure, but in that one you can have additional rich content such as videos and animation, and again you have print and digital working together to deliver one powerful message. 6. P rint to Drive Feedback Traditional and print media can be great ways to tell your story and reach a vast audience. The problem is they have always been one-way communication.

Use them as you always have, but let them be a gateway to feedback and two-way communication that is the hallmark of digital media. 7. M agazine Ads Niche or industry publications (like this one!) are still a great way to reach a target audience. Your ad can again drive the reader to social media, with a CTA to a specific landing page, or QR codes. Ask the publisher about a package deal that may include an editorial piece in the magazine, a blog post or featured newsletter. 8. D irect Mail Direct mail is another vestige from the marketing past that is receiving a digital makeover. Did you know there are high-tech direct mail pieces that can now have video or other rich digital

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content directly embedded into the piece? That’s right, consumers can receive a print piece in the mail and access digital content without the need to go online - talk about synergy! 9. Newsletters The term ‘newsletter’ has been adapted to the digital age to usually mean an email blast or alert about some breaking news relevant to your target audience, or the traditional three to four page company newsletter, but an online version. However, do not overlook the value of a traditional print newsletter sent to a targeted demographic. Done correctly, it can be an informative and visually stunning way to enhance your digital presence, by driving readers to get more of the story online. 10. O nline to Drive Offline Events, seminars, and workshops are another form of traditional media. In sort of the inverse of number one, be sure you are using your digital media to drive bodies to your offline events.

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Going back to my friend who is the audiophile – if you think about why he and many others like vinyl so much, despite what they say or think, it isn’t because they sound any better than digital recordings. It’s because it is ‘real,’ and because of the emotional attachment that comes with owning something tactile, that can be picked up and held. It’s the same thing with print media – it can be touched and felt, preserved forever, and adds a level of legitimacy that purely digital cannot.

Like a piece of fine art, print media touches on the emotions, and reaching the emotions of your potential customer and is at the core of any successful marketing strategy.

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BY BRUCE CONRAD WILLIAMS Innovation is a mindset, an attitude, a culture. It’s about embracing the process of transformation and involves at least three key factors – adaptability, iterative development and authenticity. In evolutionary terms it’s not the strongest, fastest or fittest who survive. It’s those who are most able to adapt. Change is inevitable. It’s not what happens that’s important, it’s how we respond. Mark Twain said, “If you always do what you always did, then you’ll always get what you always got.” But that’s no longer true. Just ask Kodak. To thrive in today’s fluid and irregular market place, adaptability is essential. Sometimes innovation is letting go of the old so the new has room to grow. Innovation also means recognising that failure is guaranteed. It’s an integral part of the process. Bottom line, we have to be OK with mistakes. The goal isn’t to not make mistakes, the goal is to create something of value. Innovation is iterative development. The Japanese word for the process is kaizen, which literally means ‘good change.’ Kaizen is a philosophical commitment to continuous gradual improvement. We’re often looking for the next breakthrough, the next killer app, the next big thing. But in reality true

innovation is slow and steady. It’s a daily commitment to listen to feedback, analyse the stats, ask ourselves the hard questions and continually improve what we do. Perhaps most importantly, true innovation is about authenticity. As Emerson said, “Envy is ignorance, and imitation is suicide.” If we compare ourselves to others or try to emulate them, we never rise to our full capacity. Know yourself, be yourself, love yourself, holds true for businesses as much as it does for people. Being crystal clear about our mission, vision, values and purpose is the best way to cultivate lasting and effective innovation. The more congruent our goals and actions with our core values, the more likely we are to create products and services that are unique. Bruce Conrad Williams is an author, speaker, consultant and Demartini Method® facilitator who helps people (re)discover their vision, mission and purpose. He provides people with simple tools and repeatable systems that enable them to smash through perceived limits and live the life they love with imagination, inspiration and gratitude. Bruce firmly believes the secret to a fulfilled life is found in the Delphic Oracle’s ancient

wisdom, “Know yourself, be yourself, love yourself.” Or as Shakespeare put it, “This above all, to thine own self be true.” For over 35 years, Bruce has been inspiring people from all walks of life to define and empower their personal mission. “I just love to help people wake up their own unique inner genius and see them inspired and empowered to live their dreams,” Bruce says. “Everyone has a unique gift to bring to the world, my mission is to help them find it and live it.”

Give Bruce a call on 0414 345 348 or email him at bruce@bconradwilliams.com www.bconradwilliams.com

For People Who Really Want to Stay in Business! If you’re concerned about staying in business AND being able to continually find new ways to “Add-Value” to your customer experience (Innovate), then here’s something you should know about! Here at Business Fundamentals, with well over 25 years real bookkeeping expertise and business experience behind us, we focus specifically on ways to help you reduce the costs of doing business, enabling your business to simply work the way it should and therefore allowing you to better deal with these changing consumer habits. To help you best decide on how we could support your businss to move towards the light, we have put together a limited free offer consisting of a One Hour Consultation, a Business Financial Health Analysis, and a copy of our Business Viability Checklist for the first 7 businesses who quote the code 082014 when they respond.

Total Value $487 To claim your place, simply call us on: 1800 RAYLEE or if you prefer email us at: raylee@certbooks.com.au We’ve included our website www.certbooks.com.au for you too so you can gain a better picture about us. 10 ISSUE 64

one year on! A massive congratulations to the entire Noosa tourism industry! It is now just over one year since Tourism Noosa launched the Welcome to Noosa online regional induction and customer service training program and we are delighted with the take up of the program, with now over 1,020 participants signing up. Well done! One year on and the Welcome to Noosa program is still achieving fantastic results! Aimed at revitalising quality service culture in the Noosa region, the program provides basic information on Noosa – why the region is so special, its history, key things to do in Noosa, information on the Noosa Biosphere and more as well as providing great customer service strategies and information on workplace health and safety. The program helps operators to deliver a memorable experience for Noosa visitors and local customers alike. This in turn is increasing the likelihood of increased and repeat visitation which will help retain and build local jobs. I would encourage anyone in Noosa who hasn’t already done so, to complete the Welcome to Noosa program and boost our entire region’s economic prosperity into the future. A big thank you to everyone who has embraced and supported the program and well done again Noosa from the whole Tourism Noosa team!

Damien Massingham

Chief Executive Officer - Tourism Noosa

“Firstly, I wish to congratulate you on the program being such a success. It is great to see that you have achieved high numbers of participation and received very positive feedback. I commend the efforts and enthusiasm of Tourism Noosa in its cooperative approach to strengthening your local industry.”

Campbell Newman

Hon. Campbell Newman MP Premier of Queensland

“Congratulations on the success of your Welcome to Noosa Program. I look forward to seeing the Welcome Mat out across the Sunshine Coast for the 2014 DestinationQ Forum.”

“This is a great initiative by Tourism Noosa. When it comes to customer service, there is no such thing as too much training. I have personally done the Welcome to Noosa course and will be supporting our Council front line staff in doing the same.”

Brett de Chastel

“The Welcome to Noosa program is of value to anyone who wants to learn more about Noosa. The well-researched content improves your knowledge of local people, history, geography and attractions and makes you better able to help anyone who asks you for assistance. Noosa’s economy still depends on the quality of the visitor experience and our knowledge and willingness to help visitors with good advice is a big part of that. The course was easy to do and has given me a renewed and deeper appreciation of where we’re lucky enough to live and work.”

Frank Wilkie

Chief Executive Officer Noosa Council

Councillor Noosa Council

Jann Stuckey

Hon. Jann Stuckey MP Minister for Tourism, Major Events, Small Business & the Commonwealth Games

“This is without doubt the best delivery I have seen across any property or tourism organisation. To cover such a broad spectrum on such a base level with such a professional approach is brilliant. Congratulations and thank you.”

Niel Mason

General Manager Outrigger Little Hastings Street Resort & Spa

“I am really pleased to have my team from the Surf Club complete Welcome to Noosa. We are in the business of hospitality and to be able to provide that extra level of service with a really good understanding of Noosa will give our guests a truly unique and special welcome. My team consists of many Noosa locals as well as people from interstate and overseas and we all came away learning something new about Noosa.”

“Welcome to Noosa was excellent! It offered invaluable information and tools for our team. We have ‘long term’ and a couple ‘new to the area’ team members and everyone learnt something...some without even realising it! We had some sceptics initially but all agreed it helped to identify ways we can better serve our patients and the local community. There is no such thing as too much knowledge about the cultural and environmental elements of the Noosa area.”

Anton Mogg

Sheldon Shultz

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“Wow – one year on since I was last in beautiful Noosa to support the launch of Welcome to Noosa. Tourism Noosa, congratulations on creating and implementing such a fantastic program. It is great to see so many businesses have completed the program and continue to support it!”

Pete Evans

Celebrity Chef and Restaurateur and the Tourism Noosa Team

“Welcome to Noosa is celebrating its first birthday and celebrates its success by exceeding its take-up target of 500 trainees by more than 500. Not only that, those trainee ambassadors for Noosa are drawn not only from the tourism industry like restaurants and tour operators, but also from pharmacies, optometrists, real estate agencies, school-leavers and others who wish to pursue a career in tourism. The Welcome to Noosa army of ambassadors is engaging hearts and minds. I know they will delight visitors to Noosa and make their stay a lifetime memory. Well done, Tourism Noosa!”

Glen Elmes Hon.Glen Elmes MP Member for Noosa

Launched by

Pete Evans Celebrity Chef and Restaurateur

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The Group now has almost 600 clients in Queensland and this is projected to increase in the Are you part of a group for over by 55’s500 such as next 12 to 18 months. golf, swimming or pilates? If you are, we would In-Home love to be able to give your group a shout out to To find out more about the Sunshine Care Manager, the over 55’s of the Sunshine Coast. If you are Coast expansion, log on to our Melissa Naylor interested, please email through the details to website at www.irt.org.au Jasmine admin@bmmag.com.au or 5444 4456 to have your group featured in our magazine. This column is proudly sponsored by IRT Lifestyle and Care

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The Sunshine Coast Choral Society Inc 242for Parklands BoulevardOratorio start 22 Power Road Rehearsals Bach – Christmas Wednesday Currimundi QLDwelcome 4551 to come. Buderim QLD 4556 13th August and people Rehearsals are Kathee every Wednesday Sales: Nugent 6:45-9:30pmSales: Tina Menz-Bugler & Beryl For moreCall: information 5456 2667 07 5438contact 2588 Maryann Klemencic Harris Call: 07 5456 1300

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BUSINESS MATTERS 13

feature

THE

by Jasmine Sharpe In 1946 Daryl F. Zanuck of 20th Century Fox said, “Video won’t be able to hold on to any market it captures after the first six months. People will soon get tired of staring at a plywood box every night.” If we compare this quote to the success that television has had over the last 70 years, it’s clear that innovation has played a large part in maintaining the success of television, starting from black and white TV, moving to colour, then progressing into the DVD Player, pay TV and now as far as 3D televisions in family homes. The point of this is, innovation starts off as a small creation, but guided with the process of what consumers want and need and adapting to this, something that may not seem so necessary can become a well-used and needed tool, whether it be in business or personal life.

Let’s look at the iPad. Do you have one? Do you need one? A little under 10 years ago there wasn’t much in the way of smartphones – the market was ruled by Nokia, with most people amazed at the fact they could make phone calls and send text messages on the go, not to mention the game Snake that everyone crazed over. Nowadays you can do almost everything on the go thanks to iPhones and iPads. The innovation that Apple has built to revolutionise the way people do everyday activities is forever improving, keeping them at the top of sales charts. Since the first release of iPads in 2010, Apple has sold over 200 million iPads to take the tablet industry by storm. But Apple didn’t just chuck a single iPad in the mix and hope that the first and only iPad suited the needs for people to come in the future, they have ensured that the need for innovation has been addressed. From

the Retina iPad Mini, iPad Air, iPad Mini to the general iPad 4, there is an iPad to suit everyone, and Apple has ensured this. With over one million apps in the App Store and over 60 billion downloads of these apps as of June 2014, it’s more of a question as to ‘what doesn’t the iPad do?’ With a choice of cellular iPad allowing internet access on the go through a prepaid sim or Wi-Fi access only, consumers can choose based on their needs. Not all features on the iPad require internet – such as the camera used to shoot videos and photos, music and any many other apps that you have previously downloaded to your device. Apple has also used innovation to replace the requirement to have other devices by including their feature on iPads for things such as cameras, GPS’s, video cameras, music players and computers. iPads have revolutionised the way people do business by creating the ease of business functions that can be done on the go on the 9.7 inch screen. Emails are sent and received within seconds, five megapixel cameras take photos or videos of anything, voice recorders record speeches or phone calls, notepads take down notes. There are apps such as Dropbox, QR code scanners and e-book readers, music players to listen to inspiring audios and music, GPS to direct where to go and FaceTime to video chat to anyone, anywhere in the world at any time. These are just some features that the iPad allows people to use on the go, making business easier than ever. iPads are leading the pack when it comes to devices for business people, because of their ease of use and portability due to their lightweight design.

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Below are three great apps for your iPad (or smartphone)

VICKIE MAGIC SHAVES HER HEAD FOR A CAUSE By Vickie Magic

1. Hootsuite – social media management scheduler As many business professionals and owners would understand, the busyness of each of their days often leaves little time to do simple things such as a load of washing, let alone maintaining a regular, strong social media stream across the diversity of social media platforms such as Facebook, Google +, Twitter and LinkedIn. However, they still understand the importance of keeping a regular presence on these sites. Hootsuite, a social media management scheduler, allows the function of scheduling posts to as many social media websites/accounts as you wish in the single click of a button, allowing you to schedule one post or week’s worth of posts, so you don’t have to frantically remember to post every day. At BM, we use Hootsuite to schedule our posts at the times we know get the most reach, to all our Twitter, LinkedIn and Facebook networks. This allows ease of mind so that we don’t have to use extra time on social media every day. 2. Dropbox–file sharing for business Dropbox is the go-to software for sharing your photos, documents, videos and files. What makes Dropbox so convenient for personal and business use is once you save something to Dropbox, it will show up on all your computers, phones and on the Dropbox website, so you can access your files anywhere. In addition, sharing files with friends and family or business partners is just as easy with the click of a button. At BM, we use Dropbox to share files between each other in the office as well as to our designer who works from home, as it allows quick access and we don’t have to refresh our email every two minutes waiting for large documents to send/receive. 3. Audionote - combines note-taking and voice recording software Audionote is an app available on Android and Apple which allows for synchronised note taking and audio recording. Do you ever sit in an important meeting with most of the information going in one ear and straight out the other? You can record your meetings, lectures, classes and interviews and synchronise your notes and audio. The combined features of note taking and audio recording create a tool that saves time, whilst also increasing the quality of notes. During the playback of audio, text and drawings will be highlighted to help you remember the context in which they were taken. You can also tap the notes to seek in the audio, allowing you to instantly hear what you want to.

On Sunday the 28th of September, I have a plan to shave my head to raise money for two causes. This fundraising event will be an afternoon event starting at 4pm. You are invited, can you come? More details on my cause page at www.unityaid.com. The first cause is for my brother in law who has cancer. He and his wife have three wonderful children, but he has been the home carer for their little one who has the rare Rubinstein Taybl Syndrome and hasn’t been well most of her life. He now has cancer and I have a goal to raise as much money as possible for the family to make things a little easier for them. They don’t want me to draw attention to just them so I am not naming them or showing pictures or videos. The second cause I want to raise money for is The Cancer Council Queensland. Lots of people raise money for Breast Cancer and for Leukemia, which of course are equally important, however, I thought I would like to raise money for Cancer Research, to help find a cure. The council says, “Medical research has successfully beaten most disease – it will beat cancer.” Cancer Council Queensland raises funds which are dedicated to eliminating cancer and diminishing suffering from cancer through Research, Treatment, Patient Care, Prevention and Early Detection. One in two Queenslanders will be diagnosed with cancer before the age of 85. Unfortunately, we all know someone who has been affected by cancer. During the whole month of September I want to encourage you to host a dinner party in your house. There are two options for the dinners. The first is that you cook for it. You invite six or seven people to host a dinner party for eight. The plan is that your guest each pays $55 to attend and that two people host the dinner (with their hundred and ten dollars going towards the food). The second option is that we provide you with a chef for the dinner party, he brings all the food and cooks at your house, you just invite a total of eight people. The chef is Santos from Talking Turkey www.talkingturkey.com.au. Santos has agreed to do these events for cost price so that the money raised can go to the cause. In both cases you simply contact me vmagic@ bmmag.com.au to let me know you want to hold a dinner party, we can organise a date in September and then set you up as a reward on our Unityaid fundraiser page, we then send your guests to that page and ask your guest to choose the $55 or $70 dinner party reward. Take a look you will see there are other rewards you can choose as well. Of course you can just donate, plus we have a plan for even more events. These will be updated on our Business Matters Facebook page as well. Business Matters Magazine Sunshine Coast.

One dollar at a time, we can all make a difference. www.unityaid.com

business

mentoring with Rod Richards

businessmentoring enriches business models. Enhanced delivery channels, new operational efficiencies and developing new value propositions are continuous innovation. Electric motor innovation replaced power engines replacing steam. Internet innovated information accessibility, use and storage. Apple innovation, not invention, introduced new value mobile phones – 1000 songs in your pocket and innovated appreciation for lush design. FRONTIER DISRUPTIONS

INNOVATION - LIVING BUSINESS MIND OPEN Innovation is business introducing something new. Innovation creates new value and growth for business and customers. Innovation maintains market relevance and extends business model lifecycle. Innovative evolutions. During the 80’s I designed automated nursery transplanting equipment, innovation then labelled Research and Development. Innovation has shaped business, industry, markets and governments by introducing new value, growth and better mousetraps. INCREMENTAL CONTINUATION The process of innovation is either incremental and continuous or disruptive. Incremental innovation is new versions of existing models or products; new model car, new televisions and new mobile apps. Continuous innovation increases business growth, value to customers and

Disruption innovation is the slayer of status quo, kicking open the doors of establishment. Technology, new business systems, services and products that never before existed create new markets, and in the process kill off existing markets and industries. Video killed the radio stars, websites killed printed Yellow Pages, Go cards killed bus tickets, credit cards killed cheque books. Email kills post offices. Online democratised information and social media pervade and disrupt life and Bitcoin and crowd funding threaten banking status quo. Entrepreneurs dream disruptive innovation. Radical ideas, vision and passion for experimentation, courage to fail and learn, chasing audacious dreams for better value products and liberating markets are disruptive innovative business attitudes. 10 VALUABLE INNOVATIONS 1. Ask customers why – why do they buy from you? Innovation is learning new insights.

2. Value proposition – write a mantra that your apprentice, counter staff and receptionist can promote. 3. Write a new marketing budget – action schedule; measure outcomes. 4. Implement a finance system (Xero), customer database (ACT), bookkeeper if you haven’t already. 5. Implement an invoicing app on smartphone for tradies and new startups. 6. Innovate with a new complimentary product line that connects to what you already sell. 7. Map out your current business model – find innovative opportunity and new efficiencies. 8. Get niched – get out of the clutter. Become an expert, or get a new market to shine in. 9. Prove your website and Facebook generates customers and sales – if they don’t innovate them. 10. If customers aren’t buying, stop and review your business model. Write a new plan – doing the same or nothing is destined to fail. Rod has 27 years company owner, director and entrepreneurial experience. Business Mentor and educator for 10 years. Founding Director Business Enterprise Centre Sunshine Coast and Queensland Director of BEC Australia (non-profit Network). Free resources: www.Business EnterpriseCentreSunshineCoast.org.au

Local People Moving People Locally We could tell you about our no damage removal guarantee, and that we are the best removals on the Coast, but you may not believe us. Here is what a happy customer had to say. “I just wanted to say it is a pleasure to do business with your company. Having used your removal service twice I have to say I was impressed with how focused everyone was, striving to be very fast and efficient and all good mannered, good attitudes, but taking care of my belongings which is important.

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powering

business potential with Kimberley Lynch

poweringbusinesspotential

CCIQ CRM System - powered by MYP - Greater visibility on customer information, profiling and life cycle - In-built marketing capability that keeps track of what customers are interested in CCIQ Power – powered by Carbon Track - Helps cut electricity bills by up to 20 per cent

SUNSHINE COAST SMALL BUSINESS IN THE LAND OF INNOVATION The latest Westpac Group CCIQ Pulse Survey of Business Conditions for the June Quarter reveals that confidence on the Coast has improved in 2014. They will go into the second annual Queensland Small Business Week from 1 – 6 September buoyant, and can rightly celebrate their achievements. The largest contributing factor, according to Pulse Survey respondents, has been greater diversification, ongoing construction of the region’s major new public hospital, a housing boom and increased tourism in the three months up to 30 June. Businesses must think smart to survive and thrive today. The Chamber of Commerce & Industry Queensland (CCIQ) is constantly working to find and provide that edge for its business community.

- Automation of business systems (lighting, hot water, air-con) CCIQ Pay – powered by Mint Payments - Flexible, low cost payment option, fraction of the cost of Eftpos machine CCIQ Mail – powered by AtMail

2 Sep - Queensland Small Business Week: Tax essentials for start-ups Presented by the Australian Tax Office Cost: Complimentary 2 Sep - CCIQ Business Banking Breakfast (Gympie) Araluen Retreat, Gympie Cost: Complimentary 4 Sep - Queensland Small Business Week: Protecting Your Brand with Trademarks Presented by EMS Creative Cost: Complimentary 5 Sep - Queensland Small Business Week: Keys to Maximising the Value of Your Business Presented by Lloyds Business Brokers Cost: Complimentary

- Low cost, flexible and customisable option 16 Sep - E -Workshop: Making a Baseline and know your bills (8am - 9am/12pm – 1pm/3pm – - Syncs with all mobile devices 4pm) Register My Business Presented by CCIQ ecoBiz - Instant online business name Cost: Complimentary registration service 8 Oct - CCIQ Technology & Innovation - Simple form at registermybusiness.com.au Breakfast (S’shine Coast) Presented by Wilson HTM Investment Group - Registration processed and confirmed Maroochy RSL Events Centre with ASIC within 3 working days Cost: $25 Members / $35 Non Members We want businesses across the state to join us in the land of innovation. CCIQ Upcoming Events:

Visit www.cciq.com.au/events for full details and to register.

1 Sep - Queensland Small Business

CCIQ is a not-for-profit organisation. That in itself means we have to be innovative with our resources to come up with first-class products and programs to assist Queensland businesses. We’ve been working on a suite of products that bring together the latest technology, sales, marketing, customer service and technical support.

Week: 7 Steps to business success

The products on offer to businesses throughout Queensland include:

Queensland

Presented by the Queensland Government Cost: Complimentary 2 Sep - Queensland Small Business Week: Make it easier to do business: manage your work health & safety Presented by Workplace Health and Safety Cost: Complimentary

Kimberley Lynch is the Regional Manager for the Sunshine Coast & Wide Bay Area for CCIQ. CCIQ is the peak industry body for businesses in QLD. We exist to provide a powerful voice for small business and to power our member’s potential through providing access to essential tools, services, information and advice. www.cciq.com.au; klynch@cciq.com.au Not a member? Join now.

BUSINESS MATTERS 17

great

business Bright Business Decisions solutions with Paul Wilson

TAFE Queensland East Coast has welcomed a new General Manager, with Paul Wilson joining the organisation to lead the business into the future. The challenge of guiding the largest training provider in the region through an increasingly competitive marketplace is no small task, but is something Mr Wilson is looking forward to.

I am delighted to have been appointed to the position of General Manager, TAFE Queensland East Coast and am eager to lead the organisation through the next period of change, as we enter the new VET market in Queensland.

I’m passionate about making a difference for our community’s students and have a strong background in the education sector, with previous roles including the Chief Executive Officer at Tai Poutini Polytechnic in New Zealand and Community College Gippsland in Victoria. It is this knowledge and expertise I’m able to apply to the position and I share TAFE Queensland’s vision in providing high quality training, recognised and valued by employers throughout the Sunshine Coast, Queensland, Australia and beyond. I feel privileged to be a part of TAFE Queensland as we move into the future and I want this region to create an

experience for our students that we can all be proud of. We have a strong history as the state’s most experienced training provider, with TAFE Queensland delivering VET education for more than 130 years, giving graduates practical skills that lead to employment.

I’m looking forward to this role and to meeting local businesses across the Sunshine Coast to create training solutions for our local employers and students, and to meet the needs of our growing region. We have a lot to be proud of and I know there are exciting times ahead for TAFE Queensland East Coast.

Contact our Engagement Officers today Tracey Shultz 0477 774 559 Peita Ball 0498 884 013

Ahoy! Have you tried the Yacht Club @ Mooloolaba’s new menu yet?

ORDER A MAIN MEAL FROM OUR NEW MENU AND YOU WILL RECEIVE ONE FREE KIDS MEAL • In the words of our GM, Matt Forrest “Food should fill you up, put a smile on your face and never confuse or challenge you” • Try our delicious new menu developed by Head Chef, Scott Buttsworth • Everything is prepared in-house from salad dressings to fish & seafood to desserts • Free live entertainment every Friday and Saturday night and Sunday afternoon • Courtesy bus available. Please see our website for details • Thursday Night is Family Night @ The Yacht Club • Pokie free and proud of it! 33-45 PARKYN PARADE, MOOLOOLABA QLD 4557 | PHONE: 5370 1700 | EMAIL: MANDY@THEYACHTCLUB.COM.AU WWW.THEYACHTCLUB.COM.AU | WWW.FACEBOOK.COM/THEYACHTCLUBMOOLOOLABA 18 ISSUE 64

A true blend of business & pleasure with a twist of generosity It’s becoming harder and harder to find independently owned, rapidlygrowing, successful companies with over 50 employees here on the Sunshine Coast, let alone ones with founders who have a genuine altruistic concern for human welfare. Ausfit is one such company which started from humble beginnings back in 1992 and grew from a one-man band, to one of Australia’s leading payment services providers to the Health and Fitness industry. Ausfit grew slowly and steadily until, in 2007, a chance opportunity which was forged off the back of some solid, long-term relationships with some key figures in the Health and Fitness industry, saw the growth of Ausfit skyrocket! The team went on to double and triple in size until today, where the current headcount sits at 51. Marc Osmond and Teena Osborne, Ausfit’s founders, could have taken the business anywhere in Australia however they chose to remain in beautiful Noosa where they, along with their three kids, call home. It also means that Ausfit’s employees get to benefit by combining working for a dynamic and inspiring company, with the lifestyle that the Sunshine Coast offers.

That’s why they introduced People First which is a program that enables Ausfit’s major client, Anytime Fitness, to run fundraising initiatives in their clubs in order to support charities in their communities. Since its inception in October 2013, Ausfit’s People First program, has donated over $24,000 to charity organisations. In addition, Teena is working with local charity, Sunshine Butterflies, to help raise money for a piece of land they are about to purchase in order to construct their own purpose built premises, where they can expand the already amazing work they do improving the lives of children with disabilities. With additional office space now secured in Noosa to provide much needed space for this growing enterprise, Ausfit is going from

strength to strength as they explore other markets through the Ausfit group, which comprises a number of other companies. With this kind of expansion and rapid growth, it’s no wonder they are constantly on the look-out for new talent and recruiting for new roles.

It’s certainly exciting times at Ausfit and a company Marc and Teena are very proud to call their own. Contact 07 5335 9999 for information about Ausfit, including employment opportunities.

Teena Osborne and Marc Osmond

True entrepreneurs in every sense of the word, Marc and Teena are also genuine philanthropists and are always looking at ways to give back to the community. BUSINESS MATTERS 19

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BUSINESS MATTERS 21

feature

Get & Keep Better Clients by Peter Gjersoe

First: ‘Get’

Attend any business get-together these days, and soon the conversation will turn to the subject: “How can I get more and/or better clients?”

There are only two reasons people or companies spend money: to fix or avoid pain. Alternatively, to acquire something desirable.

Just like personal relationships, we may spend time identifying: ‘For my perfect partner, I want them to be so and so,’ and then in detail describe your perfect partner. That’s a good start, but it’s not enough. To be a good match, the following question is equally important: ‘What kind of partner is my perfect partner looking for?’ And unless those standards are met, you had better start developing them to have any chance of competing.

It used to be that we were more willing to spend money on fixing pain than on fulfilling desires. However, today expenditure is more often based on a desire for a feeling more than fixing a pain. Ideally, you should try and meet both opportunities.

It’s no different in business. Buyers today are much more sophisticated and have much less time to consider options. Part of the problem is that we are facing something never experienced before – today there are more sellers than buyers. This means that traditional selling and advertising techniques simply don’t work anymore. Today, especially for a new business, it’s fundamental to invest the time to fully understand and quantify: (1) Who is the ideal client we want, and should be selling to? And (2) How can we present ourselves as our ideal clients’ ideal provider? ‘Get and Keep Better Clients’ is a fourpart model you may want to consider when answering the above questions. And the first rule is: It’s always about the client, never about you!

There are 7+ billion people in the world currently. Not everyone is your prospect, so you need to start identifying who are your ‘better clients.’ Better clients are those who are the biggest beneficiaries of what you offer. Then separate your better client prospects into demographics. This usually means identifying characteristics such as personal (ideal age, gender, income, marital status, etc.), organisational (turnover, employees, structure etc.) and geographic (suburb, town, state, etc.). Then consider what the optimum media channel is to attract their attention, and finally, what type of advertisement attracts your prospects? Next you need to build an attraction model based on building trust before any financial transaction, combined with a best-of-breed client support service. Bottom line: you need to get very clear on exactly who your clients are today and why they would shop at your place.

Second: ‘Keep’ One of the major consequences of living at a time characterised by having many more

providers of products and services than there are clients, is that there is no longer any loyalty given, and an accepted fact is that 82 per cent of clients go elsewhere simply because they do not feel loved. To keep your better clients, you need to start with a review of every component of your business that a prospect or client can come into contact with and ask, “Is the level of quality experienced at this step of the relationship the quality I want my business to be judged by?” Note: consistency and speed of response are more important than anything else. Then review how much and how often you’re showing your clients that you love them, and are making it attractive for them to come back to you again and again.

Third: ‘Better Clients’ At least quarterly you need to review ‘who are my better clients?’ by applying the Pareto or 80:20 principle: make being a client of yours something that’s desirable. Once you’re aware of who your top clients are, you can apply ‘whole of life’ calculations. Based on whole of life, you can much more clearly determine expected profit margins, which enables you to run a better business. Further, it enables you to estimate how much you can invest in client acquisition cost to ensure you only work with the right prospects, and have a high probability of turning them into better clients.

Last: ‘Clients vs. Customers’ Clients are individuals or businesses that make repeat purchases from the same provider because that provider continues to provide the best solution. Successful businesses have clients, not customers. Customers are individuals or businesses who make a purchase based on the best price for a product or service. Next time they need that product or service they’ll look around for the cheapest supplier of that product or service. Supermarkets have customers, not clients.

GjeneSys Pty. Ltd. http://about.me/petergjersoe

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e v i t a I n nov r oject P y t i s r e v i n U

localyouth

Shianne Mohommed is a university student studying media at Sunshine Coast University. In December last year she received the news that she was one of the lucky fourteen university and college students selected from Australia and the USA to travel to Cambodia in July to participate in a documentary outreach program. The organisation, Actuality Media, is a documentary production organisation that takes crews of media students to different places around the world, to produce short documentaries about changemakers in the local community and promote change.

Along with two fellow group members, Bayleigh as director, Rebecca as cinematographer and Shianne as the producer, their chosen changemaker was the Soria Moria Boutique Hotel, the first employee-owned hotel in Cambodia.

Shianne and her crew produced, directed, filmed and edited the short film called Soria Moria, which follows the story of an employee named Sina, who, through working at the Soria Moria, is sponsored to attend English school. Furthermore, through the income she receives, she can now support her family and create a better future for her children. Shianne shared that their goal in making this film is that the promotion on the hotel’s website and other media platforms will increase the number of tourists who choose to stay at the Soria Moria. She told us that the more guests who stay at the hotel, the more employees are sponsored to receive a higher education and the more local NGOs are supported. Shianne says, “My experience with Actuality Media has shown me that changemakers, however big or small, can have huge impacts on the community.”

The Soria Moria employs around 40 local Khmer people, many who by working at the hotel are sponsored to attend English school or university. The hotel also supports a large number of local nongovernmental organisations that perform a variety of services and functions in the community, such as raising funds for children to have access to education.

This is the link to the video on youtube https:// www.youtube.com/ watch?v=2cHKi_H3cDY

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BUSINESS MATTERS 23

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Linda Ireland and the team at Mortgage Choice in Buderim

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hair

hairforbusiness

for business with Amanda Oxley, Amanda Hair Design

INNOVATION IN HAIR SALONS ON THE SUNSHINE COAST Amanda Oxley from Amanda Hair Design is one of the award winning colour experts on the Sunshine Coast. Amanda and her international team pride themselves on thinking outside the square, not just in their creative hair colouring and design, but now they have come up with something new for the Sunshine Coast. Amanda having been an educator for Toni and Guy has a Cert IV Training and Assessment and also an Education Teaching Degree, in London she taught at Hairdressing Tafe and is absolutely passionate helping people to be the best that they can be. One of Amanda’s Innovative ideas is the creation of ‘THE SUNSHINE COAST SALON NETWORKING GROUP’. The group will bring like minded hairdressers together to share ideas and support each other by demonstrating new techniques in colouring and styling.

Every hairdresser has a different strength and by sharing knowledge it will improve the quality of hairdressing on the Sunshine Coast. The group will meet once a month in Amanda’s salon to share some wine and nibbles and ideas. They will also get different speakers and various companies, such as Wella demonstrate their products and invite some high profile hairdressers.

and how to use them safely. This course is designed for people who have always had an interest in hairdressing but not had the opportunity to do it for whatever reason, being a parent or having worked straight from school, it is suitable for school leavers or mature age students.

Another innovation Amanda Hair Design has in the pipeline is offering educational workshops to their clients once a month at no charge, she will just ask for a donation towards her favourite cancer charity, a charity that the salon regularly donate to including giving hair.

THE COMPLETE HAIRDRESSER This course is aimed at recently trained hairdressers to give them the confidence, speed and extra skills to perfect their knowledge. We have found through experience that hairdressers that have come straight from college still don’t always have the skills and confidence to provide salon quality and they often sadly lose confidence and end up quitting the industry. We want our industry of highly trained hairdressers to grow.

There will be various workshops; how to use blow dryers, curling irons and straighteners, and things like doing celebrity hairstyles at home.

THE REFRESHER – This course is for hairdressers who might work from home or haven’t been in the industry for a while and want to come back.

It is certainly happening at Amanda Hair Design as Amanda’s third innovation is training courses for hairdressing.

She will be offering three courses. 1. The Taster course 2. The Complete course 3. The Refresher course THE TASTER COURSE An introduction to hairdressing, to cover health and safety and career direction. Shampooing clients, care and tools needed

The last innovation at Amanda Hair Design is that they create their own colour techniques and have recently designed one called ‘Sparkle Points’ which adds colour to the underneath section of the hair, so the hair looks like it has had a full head but there will be no regrowth underneath.

Contact Amanda Hair Design on 5437 8484 www.amandahairdesign.com.au 69 – 89 Attenuata Drive, Brightwater

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Haycroft Workplace Solutions has been essential in administering our payroll service right from the beginning. All I have to do is submit the total hours each week and the rest is done. Haycroft keeps us totally up to date with all the ever changing rules and regulations of Industrial Relations. I’m confident to say Haycroft has not only improved our bottom line as promised, but much more. Thanks guys! David Hamester, Meatworld and Fishworld

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BUSINESS MATTERS 25

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THINK BUSINESS DEVELOPMENT

JAZ

BUILD SUNSHINE COAST

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Investors and New Home builders GLASS HOUSE COUNTRY ESTATE Excellent Value Call Kelvin Brady on p: 0429 003 338 www.glasshousecountryestate.com.au

n o i t a c edu

matters

LEE BOND SUNSHINE COAST GRAMMAR SCHOOL

INNOVATION IN SCHOOLS On a worldwide scale, high educational value is currently given to science, technology, engineering and mathematics, (STEM), whereas less importance is placed on sport or the arts. Australian schools provide a broad curriculum and are assessed using a Measurement Framework, which goes beyond literacy, numeracy, science and ICT to include alternative pathways and vocational courses. Rote learning has been a staple component in education systems for decades. Remembering facts and memorising formulas to answer closed questions are techniques used by many professions including law, mathematics, medicine and the military. Learning by rote is the quickest way to grasp a concept and gain technical proficiency, but can be tedious and requires discipline and stamina. Adding a narrative through storytelling helps to provide contextual understanding for learners. Recalling my own schooling, maths and science, whilst excellent subjects, were not high on my learning agenda. Conversely, music and technology fascinated me. They sparked my interest. People are motivated by different subjects, which is articulated by Ken Robinson who identifies a greater need for creativity in education. Using music as an example, most musicians agree that scales, drills and theory are somewhat boring (rote), but are gateways to becoming a proficient instrumentalist. To master their instrument, musicians must dedicate hours of time to practice. Beyond a natural ability, they should foster a sense of teamwork and an awareness of the ensemble to appreciate the power and beauty of music. Creative musicians might compose and innovative ones compose previously unheard genres. So what does innovation look like in schools? Many schools contain pockets of innovation and it’s apparent that the differences within schools are greater than between them. Innovative educators motivate students through curiosity, by personalising the curriculum and encouraging an inquiry-based approach to learning as students discover the world around them. Students are not forcefed with facts and figures, or even the answers, but are given time and space to overcome challenges and explore a range of topics. This is augmented with guidance in the use of technology as a learning tool, to avoid ‘off task’ behaviours.

Innovation and creativity are intrinsically linked. The challenge for schools is to reach a healthy balance across the learning spectrum between traditional command style tasks, which incorporate rote learning, right through to student-oriented projects which embellish knowledge and understanding through self-discovery and creativity. Not everyone is destined to become a doctor, engineer or lawyer. The world also needs digitally literate, versatile and creative people, who can design innovative solutions for a range of issues, whilst systematically managing projects, balancing budgets and communicating effectively.

ABOUT THE AUTHOR Lee Bond is the eLearning Coordinator at Sunshine Coast Grammar School. As a teacher Lee has worked in the UK, Middle East and Australia, presenting at several national and international conferences over a twenty year career. He is a strong advocate for the Arts and understands the positive impact technology can have on learning when it is used purposefully. Connect with Lee on Twitter @leebond1 BUSINESS MATTERS 29

water

matters BERNIE DUFFY PHPERFECT PTY LTD

THE FIVE ADVANTAGES OF DRINKING PH PERFECT WATER IN THE MORNING 1. Drinking water on an empty stomach aids with purification of the colon, making it easier to absorb nutrients. 2. Regularly drinking water increases the production of new blood and muscle cells. 3. Drinking at least a litre of water daily can assist with weight loss – boosting your metabolism by up to 24 per cent in the morning. 4. Regular intake of water helps purge toxins from the blood, which in turn will help clear your skin and make it glow. 5. Your lymph system will love water as it gets back into balance. Your glands fight infection, perform daily functions and balance your body fluids.

THE BEST WAY TO DRINK WATER

If you’re serious about the water you put in your body, then consider using a PH balanced product. Our bodies function better in an alkaline environment, and diseases like cancer and other major ailments all flourish when the body is in an acidic state, so it makes sense to drink water that has a balanced PH level. For optimal health results drink two glasses of water when waking up in the morning. Then drink a glass or two, half an hour before each meal, and two glasses before going to sleep at night It’s as simple as that!

ABOUT THE AUTHOR Bernie Duffy is the founder of Phperfect Pty Ltd and is passionate about the planet’s water. His catchphrase is “Perfect is an Alkaline Body!”

30 ISSUE 64

How Safe Is Your Drinking Water? WATER IS OUR LIFE BLOOD Research conducted by the World Health Organisation shows that over 80% of diseases are caused by poor quality water. The Town Water that we drink can have over 700 harmful agents and over 20 are carcinogenic and 18 have proven cancer-promoting effects. And your skin will absorb around 1.5 litres of water when you have a shower, taking all of these agents directly into your body. Boiling water DOES NOT eradicate heavy metals, cyanide, arsenic compounds, nitrite and other harmful agents. Phperfect provides THE EDGE with Phperfect Energised, Structured water to every tap & shower in your home! We’ve got your pool covered too. Take Charge and ensure that you and your family are drinking, showering, and swimming in Chemical and Toxin-Free Water. Call now for your free water sample.

1300 112 220 www.phperfect.com.au

e t a t s e l rea matters BEVAN HORSNELL BELLE PROPERTY

INNOVATION IN REAL ESTATE MARKETING Innovation in real estate marketing, and marketing across the board, is an ongoing evolution in line with continual improvements in today’s technology. There have been some very important advancements in the real estate landscape over the years, with professional photography, property staging, floor plans and virtual and video tours all refining the appeal of properties listed for sale. Unfortunately, the new technology has also allowed for an overflow of gimmicks, stunts, screaming headlines and fanciful promises bashing away at the public senses. Be aware of the differences and think of how you would be attracted to a property. Identify your objective. More than just buying or selling, try and specify the exact reasons for stepping forward and putting yourself on the line. Is it lifestyle based, or future income driven? Is it a long-term family home, or a short-term need only? Understand the property, good and bad. There is no such thing as the ‘perfect property.’ Reconciling the fact that ‘not all second-hand cars come with new tyres’ will let you sleep soundly at night when dealing with the property you love. Understand your target audience. When selling, go back to the days when you purchased the property. What attracted you to it? What stage of life were you in? Has the property changed since then? Solve your buyers’ problems. When you’ve identified your target, put yourself in their shoes. What are their needs? Does my house provide a solution to those needs? Can it be done cost-effectively?

Be real. Don’t apologise for what your property has, or doesn’t have. Understand that everyone has different ideas of value and differing perceptions of the market reality. Be honest and let someone else see what you do! Innovations in technology and marketing are a wonderful thing and can help in many ways, but remember, real estate deals are completed by real people in the real world.

ABOUT THE AUTHOR

bevan horsnell 0412 512 257

“as individual as you are”

As Principal of Belle Property Buderim, and a resident of the Central Sunshine Coast since 1990, Bevan has great experience in local property trends, acquired through a large and established network of both business and community contacts. BUSINESS MATTERS 31

l a c i d e m

practice matters

ALBERT BORZILLO WEALTHMED

INNOVATION

A colleague introduced me to the work of Wayne

need not be. If your business structure seems complicated and often difficult to manage, then it probably is!

Cotton, from Cotton Systems – USA.

The right structure removes unnecessary business

In our businesses we’re constantly striving to be innovative and open to change when it comes to our products and services. But more often than not, we find that our business structures become overly complicated, as we add on and add on over the years and get different advice from different professionals.

Wayne talks about three stages of growth in a business. Firstly there is Wide-Eyed Enthusiasm where we are excited and enthusiastic – and running in all directions! The second stage

entities and layers and can lead to considerable cost and time savings. It can be easier than you think to wind up an unnecessary business structure.

is Complicated Sophistication. This is where we believe we’re

It may be time to have a fresh look at your business structure

on the right track but tend to get stuck in the rat race, working

and processes and start the move towards Mature Simplicity.

harder and longer, adding layers and layers of complication to the business, forcing us to work even harder and longer. Most get stuck in this stage. The final stage is Mature Simplicity. If you can reach this stage your potential becomes unlimited. This is all about seeing the bigger picture and simplifying as much as possible, and therefore becoming more productive.

We consistently see practices that have become Complicated Sophistication when they

ABOUT THE AUTHOR Albert has over 30 years experience as a practising accountant and is dedicated to achieving excellent outcomes for Wealthmed clients. He is a member of CPA Australia and has wide experience in both industry and public practice. If you’re reading this, pick up the phone and say hi!

leaping ahead in your medical career?

☻ Locum Work ☻ Promotion ☻ Private Practice

32 ISSUE 64

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p i h s r e n part matters

PETER CHICO JONES PARTNERS INSYNC

INNOVATION: FINDING A BETTER WAY TO DO PARTNERSHIPS On the day I got married, my father said nine words that changed my life. Dad was a simple man from Elmore in Victoria. He didn’t say much, but would often expose absolute gems of wisdom.

So here’s the room for innovation. Here’s how you can do your partnerships better. Purposefully give your relationships equal attention to marketing, administration, sales, business and financial planning.

“Your success will reflect the relationship with your partner.” I’ve contemplated that concept for many years now and while there’s clearly room for objectiveness around the definition of ‘success’, I’ve found truth in his words. I’ve also found myself investigating to great lengths the nature of ‘relationship’.

Start by constantly asking these questions in relation to your communication with your partners: 1. How does what I just said (or didn’t say) affect the third? 2. How does what I just did (or didn’t do) affect the third?

And now I ask: is there a better way to do relationships in business? Is there an opportunity to be innovative in your relationships? Absolutely! I believe there is and I believe the answer was found approximately 2500 years ago.

3. What can we do to keep improving and building the third? If you are in a partnership of any description, be responsible for both your game and improving the third.

Around 550BC, Pythagoras showed through sacred geometry that when a second circle is mirrored, three shapes are created (see below).

Then Aristotle around 350BC expressed, “The whole is greater than the sum of its parts”. Looking at the image, you see that 1 + 1 can indeed create 3. The third is the yellow shape in the middle. This shape is known as the ‘Vesica Piscis’ and throughout the world it can be found in the symbolism of all religions, as it carries with it the representation of manifestation. The third has a power and an energy that many people in sport, business and life have experienced. Intangible, yet impossible to ignore. When two or more people, groups or companies come together and pool their talents and abilities toward a common purpose, this power is created and therefore can be harnessed.

The concept of 1+1= 3 has been around for a long time. However, there’s more than enough evidence out there to suggest that harnessing this concept in our business partnerships has not made it into the forefront of our minds. Most partnerships don’t last and many due to the fact that the third was not nurtured and strengthened as the business grew. It’s in the relationships where the magic happens and the ‘baby’ is manifested. It’s in the relationships where the success of the partnership will be established and maintained. So if you need to find a better, innovative way of doing things in your partnerships, begin by looking at the third.

ABOUT THE AUTHOR In sport, Chico is an Olympic Beach Volleyball coach (Natalie Cook & Tamsin Hinchley). In business he consults, coaches and trains new and established business partnerships. Why? “Because in partnership – we can create.”

BUILDING STRONG PARTNERSHIPS through Communication Understanding Strategies Partners Insync offers consulting, coaching and training for startup and established business partner relationships.

Contact Peter Chico Jones on 0421 204 578 www.partnersinsync.com | peter@partnersinsync.com BUSINESS MATTERS 33

BUSINESS MATTERS MAGAZINE

CA L E N DA R AUG/SEPT MONDAY AUG

TUESDAY

WEDNESDAY

THURSDAY

Business Matters Magazine New Issue Launch, Mooloolaba Yacht Club, Parkyn Parade, Mooloolaba Bookings at www. businessmattersmagazine.com.au

SEPT

Email us any events you have to magic@bmmag.com.au Phone 5444 4456 www.businessmattersmagazine.com.au

FRIDAY

SATURDAY

SUNDAY

Australian Mixed Medial Roadshow, Twin Waters Resort, Twin Waters, Ph: 0408 670 207 Content Marketing Tips, Kawana Library, Kawana, Ph: 1300 542 727

Australian Mixed Medial Roadshow, Twin Waters Resort, Twin Waters, Ph: 0408 670 207

Content Marketing Tips, Maroochydore Library, Maroochydore, Ph: 1300 542 727

Digging Up the Past, Nambour Library, Nambour, Ph: 1300 542 727

Optus Gympie Music Muster 2014, Amamoor State Forest, Gympie, Ph: 5482 2099

SCBWN, Awards Gala, The Events Centre, Caloundra, Bookings @ www.scbwn.org.au/events

Children’s Therapy Centre 24 hour Jetts Challenge, Jetts Maroochydore & Jetts Gympie, Sunshine Coast Wide, Ph: 5441 7199

Peregian Beach Food and Fashion Fiesta, Peregian Beach Village, Peregian Beach

Think Money, Property Wealth Workshop, 2/19 George St, Maroochydore, For Info www.thinkmoney.com.au

Mortgage Choice, Debt Reduction & Building Wealth Through Property, RSVP please Ph: Kaia 5646 3023 or email kaia. hunter@mortgagechoice.com.au SCBWN Breakfast, The Mooloolaba Surf Club, Bookings @ www.scbwn.org.au/events Wills, Enduring Power of Attorney and Advanced Health Directive, Kawana Library, Buddina, Ph: 1300 542 727

Think Money, TIR Property Showcase, 2/19 George St, Maroochydore, For Info www.thinkmoney.com.au

Mooloolaba Wharf Twilight Community Markets, Every Friday, 4pm - 8.30pm

RACQ Australia Zoom, Australia Zoo, Beerwah, Ph: 13 19 05

Depression and Anxiety, Beerwah Library, Beerwah, Ph: 1300 542 727

Up and Running, Caloundra Library, Caloundra, Ph: 1300 542 727

Noosa Jazz Festival 2014, Noosa Lions Park, Noosa Heads, Ph: 5449 0711

Sydney Comedy Festival, Nambour Civic Centre, Nambour, Ph: 5475 7777

Think Money, Wealth Retreat (Midas Touch Clients Only), 2/19 Geogre St, Maroochydore, For Info www.thinkmoney.com.au

Think Money, Specialist Workshop, 2/19 Geogre St, Maroochydore, For Info www.thinkmoney.com.au

Originals Music Festival, AFL Ground, Noosaville, Purchase tickets at originalsmusicfestival.com

Think Money, Budget Bootcamp (Clients Only), 2/19 Geogre St, Maroochydore, For Info www.thinkmoney.com.au

Content Marketing Tips, Caloundra Library, Caloundra, Ph: 1300 542 727

Up and Running, Nambour Library, Nambour, Ph: 1300 542 727

34 ISSUE 64

2014 X-Blades National Youth Touch Football Championships, Sunshine Coast Stadium, Bokarina, Ph: 5437 7666 The Creative Collective, Wonders of Wordpress, Info @ www@ thecreativecollecive.com.au

Up and Running, Maroochydore Library, Cotton Tree, Ph: 1300 542 727 Mooloolaba Wharf Twilight Community Markets, Every Friday, 4pm - 8.30pm Mitchell Creek Rock n Blues Festival, Noosa Hinterland, Kandanga, Ph: 0434 998 567

Sunny Coast Kids Family Expo, Lake Kawana Community Centre, Bokarina, Ph: 5413 1400

Mooloolaba Wharf Twilight Community Markets, Every Friday, 4pm - 8.30pm

Market Chef 2014, Eumundi Markets, Eumundi, Ph: 5442 7106

Vintage Diamond, The Events Centre, Caloundra, Ph: 5491 4240

The Creative Collective, Social Media Strategy, Info @ www@ thecreativecollecive.com.au

Trans Tasman Gubbi Gubbi Championships 2014, Sunshine Coast Stadium, Bokarina, Ph: 5437 7666

Australian Mixed Medial Roadshow, Twin Waters Resort, Twin Waters, Ph: 0408 670 207 SC Fire vs SWQ Thunder, Stockland Park, Bokarina, Ph: 5437 7666 Optus Gympie Music Muster 2014, Amamoor State Forest, Gympie, Ph: 5482 2099

7 RACQ Australia Zoom, Australia Zoo, Beerwah, Ph: 13 19 05 Noosa Jazz Festival 2014, Noosa Lions Park, Noosa Heads, Ph: 5449 0711 Caloundra Street Fair, Bulcock Street, Caloundra

Real Food Festival, Maleny Showgrounds, Maleny

2014 Noosa Country Show, Pomona Showgrounds, Pomona, Ph: 5485 2331

Content Marketing Tips, Maleny Library, Maleny, Ph: 1300 542 727

Mooloolaba Wharf Twilight Community Markets, Every Friday, 4pm - 8.30pm Sydney Comedy Festival Showcase, The J Noosa, Noosa Junction, Ph: 5329 6560

Market Chef 2014, Eumundi Markets, Eumundi, Ph: 5442 7106

Up and Running, Coolum Beach Library, Coolum, Ph: 1300 542 727

Think Money, Wealthy ‘n’ Wise Education Event, 2/19 Geogre St, Maroochydore, For Info www.thinkmoney.com.au

Taylor Henderson, Lake Kawana Community Centre, Bokarina, Ph: 5413 1400 Queen It’s A Kinda Magic, The Events Centre, Caloundra, Ph: 5491 4240

WORKPLACE SOLUTIONS

Keeping Employment Simple

Grandparents and Family Law, Maroochydore Library, Cotton Tree, Ph: 1300 542 727

Enduring Power of Attorney and Advanced Health Directives, Cooroy Library, Cooroy, Ph: 5329 6555

2014 X-Blades National Youth Touch Football Championships, Sunshine Coast Stadium, Bokarina, Ph: 5437 7666

HAYCROFT

Australian Mixed Medial Roadshow, Twin Waters Resort, Twin Waters, Ph: 0408 670 207

Think Money, TIR Property Showcase, 2/19 Geogre St, Maroochydore, For Info www.thinkmoney.com.au

Think Money, Property Wealth Workshop, 2/19 George St, Maroochydore, For info www.thinkmoney.com.au Rick Stein - Wine and Cheese Evening, Nambour Civic Centre, Nambour, Ph: 5475 7777

COMMUNITY EVENTS BUSINESS EVENTS

Queensland State Archives Seminar, Genealogy Sunshine Coast Inc, Nambour, Ph: 07 3131 7777 Sweet Poison, Beerwah Library, Beerwah, Ph: 1300 542 727

Real Food Festival, Maleny Showgrounds, Maleny Caloundra Street Fair, Bulcock St, Caloundra

21 Think Money, Goal Mapping For Wealth FULL DAY Workshop, 2/19 Geogre St, Maroochydore, For Info www.thinkmoney.com.au Jerry’s Girls, Noosa Arts Theatre, Noosaville, Ph: 5449 9343

Sweet Poison, Kawana Library, Buddina, Ph: 1300 542 727

Mitchell Creek Rock n Blues Festival, Noosa Hinterland, Kandanga, Ph: 0434 998 567

Trans Tasman Gubbi Gubbi Championships 2014, Sunshine Coast Stadium, Bokarina, Ph: 5437 7666

Eumundi Market, Memorial Drive. Eumundi

Caloundra Street Fair, Bulcock St, Caloundra

matters

SALLY DESCH HRM CONTRACTING & CONSULTING

EFFECTIVE PEOPLE MANAGEMENT CREATES AND INNOVATES HR is always striving to break away from the myth that HR management

We have provided support and advice for many businesses, but

is about compliance and policing workplace practices. In reality,

what we find generates the best result for an organisation investing

it should be where the least time is spent in managing people.

in HR is when we fully understand the future vision for the business. Then we can partner with the leaders of the organisation to creatively

Effective people management should create and innovate. Dave Ulrich sums this up in a great quote – “Rather than lament what has been, insightful HR professionals should anticipate and create what can be.”

design and develop innovative people-based solutions, that are specifically tailored towards supporting the achievement of that vision. Like any part of your business, moving from transactional and operational activities to being innovative and strategic can be challenging, but this shift will certainly ensure your workforce will be growing with you to provide

Your HR manager or consultant should not only be providing

sustainability and growth for your overall business.

appropriate advice about dealing with the current HR issues in your business, but they should be constantly thinking

ABOUT THE AUTHOR

innovatively about the future of your workforce and building a foundation that supports your vision for the organisation. Operationally, people management can be consuming, but the return for your business will only be fully realised when your HR professional is anticipating your future workforce needs, and creatively structuring your people management tools and resources with this future in mind.

At HRM we... Give you extra thinking capability Save you time

Listen to what you need

Save you money

Give you ideas Give you a hand

Sally has been in the HR industry for almost 20 years. She is very passionate about people and getting the right fit. She started HRM to provide a personalised service, not just to put bums on seats.

Do you want to: Communicate more effectively? Motivate and engage your team? Improve productivity? Have more fun at work? Using DISC ADVANCED®, the world’s most advanced behavioural assessment system, we can help you make these changes in your team.

Cheryl Keegan, our HR Consultant, is one of only approximately 300 Accredited DISC ADVANCED® Consultants and Facilitators in Australia

P. 1300 962 258

E. ask@hrmcc.com.au

www.hrmcc.com.au

right people. right careers. right choice. BUSINESS MATTERS 35

website

matters

KAREN AHL WEB-STA AFFORDABLE WEB DESIGN

12 QUESTIONS YOU SHOULD ASK YOUR WEB DESIGNER Planning for your website can be tricky enough. Choosing

9. How long will my website take to go live?

the right person/company to work with can make this

10. Does your price include online marketing or

process less stressful and more cost-effective. Here are some basic questions to get you started, and to help you better understand what they can do for you and what they are capable of. 1. How many websites have you created?

SEO (Search Engine Optimisation)? 11. What information/images/graphics do you require from me? 12. If I want to add a blog or shopping cart later, will I need a new website? Getting to know your web designer is important. Achieving the right

2. Can I see some live/published websites that youâ&#x20AC;&#x2122;ve done?

match will ensure the overall success of your website. You want a

3. Have you done any websites for businesses in my industry?

website that will HELP you stay in business for a long time.

4. Is this your full-time job and what are your office hours? 5. Will I have access to my website to make changes, like upload new images and change text? 6. Do you provide training/support? 7. What monthly/ annual fees should I expect and what do they include? 8. How much of my website will you build yourself/outsource?

36 ISSUE 64

ABOUT THE AUTHOR Owner of Web-Sta Affordable Web Design, Karen Ahl blends her passion for local business and creative flair. The result is unique website designs that work for her customers. She has over a decadeâ&#x20AC;&#x2122;s experience in marketing, advertising and branding.

e g a r e k o br matters

ROD RUSSELL SAVVY BUSINESS SALES

MAKE YOURSELF REDUNDANT Most successful businesses are carefully guided by hands-on owner operators who have an in-depth understanding of all facets of their business, including administration, staff roles, customers, sales and marketing, suppliers and service providers.

A buyer’s greatest fear will always be what happens when the previous owner walks out the door, especially if the seller is the only key person with the skills to run the business.

The owner will often have years of experience in their field and is likely to have forged solid relationships with key industry players, and an understanding of competitors’ strengths and weaknesses. This scenario will work until the owner requires time away for family reasons, an extended holiday or if illness strikes. Unfortunately, it’s likely this will occur at some stage, but what happens if they are forced to sell the business? Would a business be attractive to a buyer if it didn’t have key staff in place?

Making yourself redundant will not only protect your asset to ensure it can operate without you, it will also allow you to have time away and concentrate on working on the business rather than in it. More importantly, it will make your business more saleable to a buyer when you want to sell.

To achieve this scenario you need to build a great team and share your knowledge, so they can step up in your absence. This requires plenty of training, multi-tasking and being open with your skills and responsibilities. Get team members involved in the decision making and give them the chance to take the lead and reward them. Acknowledging effort often results in greater commitment. A business opportunity with an owner who has made themselves redundant is generally a very attractive option for buyers – one they are normally prepared to pay a premium for.

ABOUT THE AUTHOR

SCAN HERE TO VIEW VIDEO

Rod’s unrivalled professionalism and years of experience have earned him the reputation as the Sunshine Coast’s most successful business broker. He continues to raise the standards in business sales.

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www.savvybusiness.com.au BUSINESS MATTERS 37

g n i c r u o outs matters

MONTY G. HOOKE EZY VA

OFFSHORE OUTSOURCING AS INNOVATION There is no doubt we live in an era of business that presents more

to worry about paying rent, overheads, wages or superannuation

opportunities than ever through technology, but with that new technology

– everything is bundled together and taken care of offshore.

also comes challenges. Business Process Outsourcing (BPO) represents

What to look out for when entering into such an arrangement:

one of these opportunities, but is often written off by businesses due to the traditional challenges associated with offshore outsourcing. BPO is typically used in an order to trim costs. Anything in your

• The reputation of the company. Make sure they have a track record of working with other local companies. • Deal with an organisation that has a local

organisation that is process-based, that is trainable, can be moved offshore and the work done at a fraction of the cost. But as well as saving costs, BPO can also be used as an innovative solution for expansion.

One of the misconceptions of building an offshore office is that you have no control. With the right partnership however, this is incorrect.

Australian-based support system. • Ensure the company you are dealing with is the owner of the company/offices offshore, not a middle man agency. Some of the typical types of work you can move offshore: • Digital Agencies - website design, graphic design. • Accounting & Bookkeeping - having a team of qualified accountants offshore is common. • Real Estate - data entry, online advertising entries, online marketing efforts.

Partnering up with the right Philippines-based BPO provider can allow you to have a co-managed offshore office which will

• Financial - document handling, data entry, reporting, marketing.

allow you to have full control of your staff, training, equipment

There is really no end to what can potentially be moved offshore,

and even office environment. Your partner will handle all local

as long as you have a documented and trainable process.

affairs including the recruitment, human resources and office. Working with the right partner, you will effectively enter into a ‘seat

ABOUT THE AUTHOR

leasing’ arrangement, whereby you will pay a set cost per seat, either

Monty G. Hooke is a ‘Serial Entrepreneur’, having had his first business at eight years old. Now with a passion for helping other entrepreneurs better leverage their time and natural abilities, Monty speaks at events and runs workshops, at the same time running his companies in Australia and Asia.

per week or month, then pay for staff on top of that. That ‘seat’ would include the desk, computer, internet and any other overheads. Or alternatively, you would pay an all inclusive price on each staff. Any specific training for your staff would need to be arranged by you. One of the big advantages of using an offshore office is that everything is bundled into one payment. Meaning you do not need

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y c n e v l o in s matters

RILEY JACKSON DEBT RELIEF HOTLINE

MONEY MANAGEMENT SKILLS Money Management skills are an essential life skill. Going through school we learn about our history, maths, English and even cooking and carpentry skills. However what we don’t learn is how to properly manage our money. Unfortunately for most of us, we develop bad money management and spending habits as we go along. This can lead us to a life long struggle with finances and debt. Better money management can help you get in front of your finances so you never have to struggle with money again. Here are a few things you can try to improve your money management skills to avoid a life of financial struggle and bad debt. KNOW WHERE YOU STAND You should be asking yourself a number of questions to get to know your situation better. These questions include: What is your total income? Where is your money is going? How much do you owe on your debts? Who do you owe money to? The number of people who can’t answer these questions is surprising. The best way to develop better money management skills is to first start with monitoring your spending habits for a month by writing down every single transaction. This should really get you thinking about your finances and whether your spending is in control.

Cutting out certain entertainment costs, such as magazines, cigarettes and coffees can help reduce your spend. Budgeting is a crucial part of better money management. ARE YOU IN DEBT? Are you keeping up with your credit card and loan repayments? By paying the minimum repayment amount you are paying maximum interest and fees. You should be paying as much off your loan and credit cards as soon as possible to reduce the lifespan of your debt and therefore reduce the interest you have to pay. The longer you are in arrears the worse your debt becomes and the less options you have available. Act quickly and pull your debt into line while it is still manageable. If you think you may need some budgeting help or debt relief, talk to Debt Relief Hotline for a free confidential chat. Remember, the best advice is to act quickly while you still have options available.

PULL IN THE SPENDING REIGNS Now you are starting to look at how you spend your money, you need to determine whether you are spending more than what you are earning. If your expenses exceed your income, you are going to have to use money management skills to make some serious cut backs and prioritise your expenses. Make sure you always have enough cash for your bills and financial commitments. BUDGETING By creating a budget, you can see exactly where your money is going, and if you need to slow down your spending, it will help you identify areas you could cut back on.

ABOUT THE AUTHOR Riley Jackson has over 20 years in experience in assisting and developing strategies for individuals and small businesses on ways to improve their financial circumstances. Based locally with Affiliates located across Australia, we are able to assist clients all over the nation.

Looking for debt relief? Debt Relief Hotline offers a range of positive solutions to your debt. Whether you are only just starting to feel the pinch or if your debts are spinning out of control, we have a solution for you.

Debt Relief Hotline can help with: Budgeting Debt Refinancing Debt Agreements Bankruptcy

Debt Relief Hotline is an authorised online representative of Insolvency Administration Services Pty Ltd (RDAA 1337). Insolvency Administration Services Pty Ltd is a Corporate Credit Representative of Positive Solutions Finance Pty Ltd (ACL 41872).

1300 658 117 www.debtreliefhotline.com.au

BUSINESS MATTERS 39

training

matters

CATHERINE MOLLOY TARGET TRAINING

HOW DO WE MOVE FROM TALKING INNOVATION, TO DOING INNOVATION? In a time when both customers and the business environment are constantly changing and evolving, a team who are skilled will be more able to adapt and keep up with these changes.

Providing training and supporting the development of your team are essential elements in becoming and staying innovative. Training provides the opportunity for you and your team to step back from the day-to-day business operations and consider best practice, learn from others and work on the business rather than in it. The right training will develop the skills, capabilities and knowledge of your team and enable them to engage in a wider range of responsibilities and tasks within the business. The result is continuous improvement and the benefits you are likely to realise are:

However, delivering these outcomes requires a considered approach to training. Simply passing through a training program does not ensure improvement or lead to innovative outcomes. The type and quality of training your team receives is very important. To create a training program that works, you need firstly to identify skill gaps. A training needs analysis will help you identify opportunities within the business, understand which skills need to be improved and categorise the different skill levels of the team. You can also use this opportunity to measure the innovation capacity of your team – do they have the will and skill to innovate? Once these key areas are understood, you’re in a strong position to source the best training providers to assist in establishing a program of learning that moves beyond functional training and delivers the outcomes you require. Training and development are an investment in the future of your business. In the words of Bill Gates, “In a changing world, education is the best preparation for being able to adapt.”

• Increased productivity and profits • Reduced errors

ABOUT THE AUTHOR

• Increased competitiveness • Improved business process management • Improved compliance with business and legislative requirements • Increased staff morale • Improved employee retention • Enhanced communication

SCAN HERE TO VIEW VIDEO

Cath Molloy is the owner of Target Training and was recently awarded the 2013 AIM Excellence Awards Sunshine Coast Manager of the Year. She has over 25 years expertise in the delivery of services, sales and training.

• More creativity and innovation

IS YOUR BUSINESS ELIGIBLE FOR FUNDING?  Face to face workshops and online training available  Funding rebates for school-based trainees and new team members  Cert 3 guarantee programme, open to casuals, part-timers and full-timers UPCOMING WORKSHOPS Cert 111 Hospitality induction every MONDAY Cert 111 Business induction every THURSDAY Double Diploma: Business and Management Tuesday 30th September Better Business Bootcamp with Target Training & Bellingham Maze Wednesday 17th September Bali Sales and Leadership Congress Monday 3rd November - Thursday 6th November CALL US AND SEE IF YOU CAN BE FUNDED

PHONE TODAY 5452 7722 for your eligibility www.facebook.com/ targettrainingsunshinecoastwidebay Servicing all of Qld and Australia. We TARGET your training needs.

NATIONALLY RECOGNISED COURSES AVAILABLE 40 ISSUE 64

smile

matters

DR PAUL DEVER OCEAN ORTHODONTICS

WHAT IS INNOVATION? Innovation put simply, is finding a different or better way of doing something. How important is this concept to each of us in everyday life? It is of paramount importance! You only have to stop for a second and think about daily duties such as preparing food, washing clothes and transporting ourselves around to appreciate how much simpler our lives are compared to centuries ago. All of these mod cons that we’ve grown to rely on have arisen through invention and innovation. Today, I believe that innovative ideas are occurring at an accelerated rate thanks to technology and the ability to share information around the world so rapidly. In completing a little bit of research into innovation, I discovered the three key components to the innovation process as identified by the American robotics engineer Joseph Engelberger. These components are fundamentally:

end result, businesses become more productive. This is beneficial for all parties involved – the business, its staff and the end consumer. I also learned during my research that it’s possible for businesses to encourage and foster innovation in their staff. Changing business processes, giving staff access to technology, different management styles and allowing staff to work on any aspect of the business (not just their immediate job) are all ways that businesses can foster an environment of innovation. Large companies that are considered leaders in their field, such as

1. Recognising a need,

Google, attribute a great deal of their success to the innovative ideas of their grass-roots employees. I believe that most businesses would

2. Having competent people with access to

benefit from actively inspiring innovation in the workplace more.

technology and/or resources, and 3. Financial support

Innovation breeds efficiency! It’s not only important for our personal lives, but can also be utilised in the workplace. If there’s an easier or quicker way of achieving the same

ABOUT THE AUTHOR Dr Paul M Dever BSc BDent(Hons) DClinDent(Orthodontics)MRACDS(Orth). Paul joined Ocean Orthodntics in 2012, and lives locally at Bli Bli with his wife and two children.

Adult Orthodontics, It’s Never Too Late Members of the Australian Society of Orthodontists

Orthodontic treatment can be successful at any age and adults especially appreciate the benefits of a beautiful smile. Whether you’ve disliked your smile your entire life or you’d like to improve your health and self-confidence, we can help. At Ocean Orthodontics treatment options are flexible and we can offer orthodontic solutions that have minimal impact on your work and lifestyle.

Dr Pat Hannan

For further information visit our website.

SCAN HERE

BASED IN WARANA, SERVICING ALL OF THE SUNSHINE COAST

Phone 5493 3200 www.oceanorthodontics.com.au Dr Paul Dever

Embrace the Experience BUSINESS MATTERS 41

legal

matters

MITCH DEVINE DEVINE LEGAL

RESTRAINTS OF TRADE A business may spend considerable time, effort and resources developing a relationship with its customers. Such relationships are an integral part of the good will of a business. It is entirely appropriate for a business to then take steps to protect such matters in the form of a post-employment restraint.

then necessary to ensure that the contractual terms go no further than is necessary to protect that interest.

The historical starting point for the matter is that the common law would find such agreements unlawful for public policy reasons. Contracts should not have the effect of sterilising a productive labour market. The historical position is not absolute. A restraint in an employment contract will be upheld by the court as long as it goes no further than is reasonable to protect the legitimate interests of the employer. The matter requires an assessment of two issues – the nature of the interest and the extent to which the employer has sought to protect that interest.

This ordinarily involves an assessment of the activities being restrained, the geographical area of the restraint and the period of the restraint. It is these issues which most often engage the attention of the court. In Queensland, if a court considers that the restraint is broader than is necessary to protect the interest in question, it will not redraft the contract to make it enforceable. If the clause cannot be saved by severing the offending provisions, the restraint will be unenforceable as a matter of law.

The legitimate interests which an employer may seek to protect are matters such as trade secrets, confidential information and customer connections. With customer connections, it is often the case that employees will develop strong bonds with customers of the business such that, if the employee were to leave the enterprise and move to a competitor, the customer may be motivated to follow. Accordingly, not every employee will have the requisite connections with a customer base to create a legitimate interest to be protected. Where the employee is in a position to influence such relationships, a court may be minded to enforce a restraint which not only protects confidential information and solicitation, but prevents the employee from taking up a new business opportunity within a period of time.

Having established a legitimate interest that may be protected by a post-employment restraint, it is Mitch Devine

The drafting therefore of post-employment restraints is a matter which business should consider as a means of protecting any confidential information, good will and customer connections which it develops. However, care is needed in the drafting of such matters to ensure that they are broad enough to protect such interests, but not so broad as to become unenforceable. WARNING: The content of this article is in the form of an academic paper and the opinions expressed herein are generalised. The application of principles referred to herein can alter from case to case. No reliance should therefore be placed on the opinions expressed in this article without detailed consideration of the circumstance of the case in question.

ABOUT THE AUTHOR Mitchell is the principal of Devine Legal and is accredited by the Queensland Law Society as a Specialist in both Workplace Relations and Personal Injuries Law.

Not sure of your next move? Devine Legal specialises in problem solving for employees and employers.

CONFIDENCE

Devine Legal can offer you confidence in taking that next move.

DEVINE –LEGAL–

Phone 5479 1006

mdevine@devinelegal.com.au www.devinelegal.com.au SERVICING THE SUNSHINE COAST AND BEYOND

42 ISSUE 64

matters

LEO HAGGLUND BYTE COMPUTERS

MOVIE STREAMING: THE NEW INNOVATION ROCKING THE NATION Life has become increasingly busy and making time for down-time

eliminates any risks that come with illegal downloading such as

is no longer a simple feat. Work and time pressures are leaving us

receiving nasty fines, computer viruses, or worse, a criminal record.

with only a few spare hours left in the day to relax and enjoy a good

Gaining access to instant online entertainment is the present and

movie. Making a trip down to the local video store can be a stressful event and sometimes with disastrous outcomes, such as coming home to find your DVD rental scratched and non-functional.

future of the web. You’ll be pleased to know the advantages of video streaming don’t stop at a large range of titles, cheap prices, no late fees and fast access. This innovative technology brings new hopes

The good news is that thanks to high-speed internet and innovative

to phasing out illegal downloading killing the movie industries that

technologies, you can now enjoy new release DVDs, Blu-ray

many Australians love so dearly. The damage of illegal downloading

rentals, hit TV shows and the instant streaming of movies in the

is not just an issue for businesses but also affects the incomes of

comfort of your own home. Online video streaming companies

writers, directors, actors, make-up artists, set designers, caterers and

such as Quickflix.com.au can provide all your entertainment needs

everyone else involved in Australia’s local film and music production.

at your fingertips, and you can access them instantly through

So if you haven’t already jumped on the red-hot video streaming train,

most internet-connected and wireless devices, including TVs, PCs, Macs, iPads, tablets, smartphones and game consoles.

The beauty of streaming videos online is that one month’s subscription is generally cheaper than the cost of driving to your local video store and renting a DVD – not to mention the stress of returning the movie in time to dodge those pesky late fees. Most online subscriptions start from around $10 a month with unlimited access to over thousands of new and classic movie titles. Also, video streaming is not a form of illegal downloading because you are purchasing the right to access the online content. This

then start researching your options online. There are plenty of video streaming companies to choose from and all offer different prices and packages to suit all of your entertainment needs. I certainly know what I’ll be doing tonight and it includes kicking off my work shoes, a bag of popcorn and the re-run of my all-time favourite movie The Matrix. Co-authored and edited by Jelena Hagglund, Communication and Media Professional (BA Communication/Journalism).

ABOUT THE AUTHOR Leo Hagglund lives on the Sunshine Coast and runs a successful IT business Byte Computers in central Maroochydore. Leo and his team are specialised in cloud-based and in-house Microsoft servers and applications and look after some of Sunshine Coast’s largest businesses.

Hungry for a computer specialist that can: • Solve your computer problems, server exchange issues and cloud issues • Remove pesky popups or viruses, and • Repair your mobile phone cracked or broken screen Rest assured the team at Byte Computers are happy to take on all your home or office computer problems.

1300 662 495 www.bytecomputers.com.au | info@bytecomputers.com.au 97 Sugar Road, Maroochydore 4558 BUSINESS MATTERS 43

r e m o t s cu

engagement matters

DAVID CHAMBERLAIN EXPRESS PRINT & MAIL

5-4-3-2-1....ENGAGE! Though each of us is unique, there are many things that make us very much the same. One aspect is how we as humans engage with our world through the five senses. Sight, Smell, Taste, Touch and Hearing. As a business owner, it can be useful to remind yourself of this when developing your brand, product/service and operational procedures to improve customer engagement opportunities. Some businesses rely heavily on engaging customers through one sense over another. A restaurant may have lovely decor and relaxing music, but if the food tastes like your uncleâ&#x20AC;&#x2122;s footy socks, I doubt any ongoing customer engagement will develop.

Whereas, I have patiently lined up to eat at one of the most visually unappealing, noisy and cramped, hole-in-the-wall eateries that has ever failed a Council inspection to savour the best seafood laksa known to man!

w t the a m o hey t great it was last visit! u see yo

44 ISSUE 64

Why? Because that business knows their core business (food) and which sense to prioritise (taste). They may lose some customers to the empty restaurant next door with the spacious banquet room and comfortable seats, but itâ&#x20AC;&#x2122;s obvious where the majority of the market prefer to eat. Now, not every business can offer the fragrance of flowers, the sounds of live music or a meal cooked by Heston. However, every business has something to offer to engage with their customers. At the least, the humble business card (sight and touch) is a VERY cost effective tool, often overlooked because of its simplicity and broad usage. However, with some simple enhancements to design, stock type, texture and thickness, colour coverage and finishing treatments, a business card can make a MAJOR impact at the first engagement opportunity. So, is your business card engaging your target market? Or should it be retired due to lack of sensory interest?

ABOUT THE AUTHOR David has extensive experience as a consultant, helping businesses (from Micro to National) improve client engagement and develop effective direct communication solutions.

event

matters

ANDREW LANG INSTITUTE OF PROFESSIONAL LEARNING

FIVE KEYS TO A GREAT EVENT Organising an event should be easy. Book a venue, create the agenda and invite people! Creating a great event that achieves your objectives, is value for money and doesn’t take forever to organise takes a lot more skill.

lots.” Sadly, people forget most presentations! As a rule, you should allow 50 per cent of the time for group interaction – casual chats during breaks or guided group exercises. Adults learn from participation.

Here are five ideas that will help improve your next event:

EQUIPMENT – I mentioned before that venue equipment is critical. Today the standard is high quality data projection and screen, flipcharts, power to desks, internet access, use of computers, tablets and variable lighting. I’m shocked when venues don’t have good internet access (or charge a premium).

PURPOSE – As Steven Covey once said, “Start with the end in mind.” Often when I ask a company their purpose I will hear, “It’s a planning session – we hold them every year”, or “A training workshop for our new products.” These certainly describe the process but not the purpose. I’m keen to understand what the planning is for – perhaps improve next year’s revenue by 10 per cent. What about the new product? Gain 23 per cent market share in 12 months. These start to describe the purpose and will drive your event – who you invite, the topics and the theme you need to communicate to your team. VENUE – The environment you choose has a great impact on your results. Offsite venues provide better reflection and fewer interruptions.

A venue with all the equipment puts the attention on the content, not trying to get technology working. A well-catered event feeds your crew and adds to the enjoyment of the day. SESSION TIMES/BREAKOUTS – The best events have lots of group interaction. A mistake is to jam the agenda with presentations. Often I hear, “It’s the only time we have everyone together so we need to cover

AGENDA AND CONTENT – Use your purpose and the ideas from above – lots of breakouts and group sessions. Use the internet in sessions for research or showing examples. As a guide, you should break the day into three sessions of two hours each and aim for one or two key topics in each session, remembering to keep lots of time for group work. This structure also leaves time at the end of the day for work catch-up or networking.

ABOUT THE AUTHOR Andrew Lang is the manager at The Institute of Professional Learning Centre, a purpose-built venue for business events on the Sunshine Coast. He has over 20 years experience in organising business events, especially for planning and training.

Where will you hold your next... Conference? Workshop? Seminar? Mini Expo? Video Conference Call? Planning Day? Strategy Session? Webinar? The Institute of Professional Learning Centre at the Sunshine Coast University is perfect for small groups of 10, workshops for 30, or even conferences of 150. The venue has five various sized rooms to choose from which are fully equipped and include:

• • • •

audio visual equipment flipcharts internet access and all included in the price

• • •

screens video conferencing use of up to 70 computers

• • •

whiteboards projectors anything you could need

Your event can be fully catered with a variety of options. Come and visit us for a quick tour and a complimentary one hour event planning session. Call us to organise a visit or to go through your specific needs and pricing.

IPL Centre, Level 3, Building J, The University of the Sunshine Coast

Phone: (07) 5459 4590 www.ipl.eq.edu.au BUSINESS MATTERS 45

p p a e l i mob matters

SHARI KROM + JODIE BERNDT TONIC MOBILE APPS

5 WAYS A MOBILE APP CAN BENEFIT YOUR BUSINESS The mobile world is a place of instant gratification and businesses wishing to stay ahead of competitors need to embrace the way customers are now choosing to interact.

#5. IMPROVE CUSTOMER EXPERIENCE AND YOUR BRAND PERCEPTION

Mobile apps provide businesses with a cost effective and productive way to engage with customers 24/7 directly on their smart phones.

Map your business locations while adding opening hours and a contact directory with one-touch calling and custom email forms. Guide customers to your business with GPS directions via satellite direction right from your app and integrate your social media.

Letâ&#x20AC;&#x2122;s run through a few of the benefits a mobile app can bring to your business! #1. ENGAGE DIRECTLY WITH YOUR CUSTOMERS 24/7 Drive customer engagement with push notifications. Send geo-targeted push notifications to alert your customers about your latest offers, new services, events and generate revenue for your business by sending exclusive deals and coupons. Notifications get through even when your app is closed! #2. BOOST YOUR REVENUE Integrate a mobile shopping cart and mobile food ordering and increase sales! Sell products and services and allow your customers to place mobile food orders that they can view and pay for directly through your app. #3. INCREASE BOOKINGS AND CUSTOMER RETENTION Save time playing phone tag, fill empty bookings, get more customers through your door and increase repeat business with mobile reservations. Allow your app users to create an account, see availabilities and schedule their own appointments and bookings right from within you app. #4. ACQUIRE LOYAL CUSTOMERS Add a loyalty feature to your app, reward customers and give them that sense of extra value. Allow your app users to earn points for frequent visits, purchases and location check-ins, which can be redeemed for rewards and discounts.

46 ISSUE 64

Make it easy for customers to find and connect with you on the move.

Mobile apps save businesses money providing a great return on investment - Instead of paying for additional services like promotional flyers, SMS campaigns etc, all these features can be built into your app and save you a lot of money. Mobile apps save businesses time â&#x20AC;&#x201C; With a wealth of upto-date information available on your app spend less time giving this information out over the phone or email. Mobile apps offer businesses a productive and cost effective means to increase revenues and visibility as well as providing instant gratification and valuable benefits for customers.

No matter what type of business you operate, an app can propel your business forward. ABOUT THE AUTHORS With a background in Advertising & Design, Shari Krome and Jodie Berndt have been helping businesses grow their revenue and brand perception for 20+ years. Tonic Mobile Apps is a locally owned and operated business committed to providing exceptional service, quality design and state-of-the-art app technology at a cost effective price.

people

peoplebusiness

business with Ken Wright

1. BE AWARE

• Be persistent and consistent

• Trust your intuition

• Be prepared and flexible

• Develop perceptiveness and the ability to anticipate

• Create relationships with experts and contacts

• Size up people quickly and accurately

5. BE A RISK TAKER

• Take a helicopter view of situations

• Minimise any possible down side

2. HAVE CONFIDENCE

• Cut your losses and get out quickly if proven wrong

• Take risks but don’t bet the farm

• Be a continual learner • Show confidence, but don’t become insolent or arrogant • Have a steadfast confidence in your ability 3. BE A HEALTHY SKEPTIC

INTUITIVE STREET KNOWLEDGE

• Don’t believe everything you see and hear

Being ‘street smart’ is an important

• Be hard to take advantage of

part of being a leader. What follows are

• Stay on guard...check out generalisations

five areas you can develop to improve

leader we do not do anything that

• Give people the time and rope to either hang themselves or prove their integrity and sincerity

will show a lack of humility, engender

4. SHOW RESOURCEFULNESS

disrespect, or show a lack of trust.

• Think quickly on your feet

your innovation and performance as a leader. Remember, as a people

• Don’t fear failure...learn by your mistakes You need to ensure that your newly acquired ‘street smarts’ will not be perceived as arrogance. A lot of the above thinking and actions are done internally, so think very carefully in an empathetic fashion before taking any actions that could be misconstrued.

If you’d like a free chapter on innovative leadership from my award-winning book “The People Pill,” email me: Ken@Engage4Results.com www.Engage4Results.com

First Aid Services First Aid Training First Aid Kits and Supplies 12/21 NICKLIN WAY, BUDDINA QLD 4575 PH: 07 5444 4171

www.assistfirstaid.com.au

HOME AND AWAY CATER ING + Catering Services

+ Sandwich Platters

+ Corporate Events

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+ Christmas Celebrations

David O’Brien 0427 746 193 www.homeandawaycatering.com.au

actually are, as it sets the buyer up for disappointment. You have to make an image attractive, but honest.” With two children herself, and two step children, Bec understands the psychological aspect of children’s photography and the discomfort that children sometimes experience when in the care of an adult they don’t know. She understands how important it is to ensure they are comfortable and in a happy environment. “I like to become friends with the child first, gain their trust and ease their worry by giving them little games to play while they wait. Bubbles are my secret weapon!”

Are you happy with the way your image portrays you and your business?

Years of working in service industries have taught Bec that it’s vitally important to deliver a unique customer service experience. From first phone call to final images, Bec offers her clients a compelling experience with warmth, professionalism and expertise.

Be Captured by Bec to create a warm and welcoming first impression to your potential clients “I own a business and work in an industry I’m so passionate about. I’m able to share my talents with my clients and I believe this is an honor not many people are able to have.”

Special Offer to Business Matters Readers

Bec loves to soak up information, ask questions, follow people closely to see how they would do something and then take what she’s learnt and experiment. “I don’t like to follow the rules and most of all I love to see people happy. I can’t wait to start sharing the images of my new journey.”

Usually $75 but for only $50 you will get www.capturedbybec.com 3 Hi Res Images plus 3 Low Res Images All converted to Black & WhiteI and same don’tdelivered like to follow theday rules and most of all Offer Expires 30th of September 2014. I love to see people happy.

e: bec@capturedbybec.com p: 0410 568 829 w: www.capturedbybec.com f: www.facebook.com/capturedbybec BUSINESS MATTERS 47

scene @

The Yacht Club, Mooloolaba New Issue Launch

Thanks to The Yacht Club for the great space, great food and fantastic service at our issue 63 launch, thanks also to magician Nick Britt from Nickleby Magic Events for performing at our launch.

Claire De Lune & Anna Frances (Factory The Project)

Donna Niazov (Family Friendly Carpet Cleaning), Seth Pool (Mr Locksmith)

BMW Launch M3 & M4 Launch at Lot 104

Johannes Klupfel (Cloud Clicks), Tom Rawlins (Raw Lens Media), Dave Turner (Ayuredic Health Practitioner)

Business Matters Launch

Geoff Peters (Sunshine Coast Council), Kimberley Lynch (CCIQ)

Local Sunshine Coast people joined the BMW team for the launch the most exhilarating, aggressive and powerful BMW M Duo to join the notorious M line-up – the BMW M3 Sedan and BMW M4 Coupe at Lot 104.

Magician, Nick Britt

Karen Ali & Kellie Grunberger (Web-Sta Affordable Web Design

INVITES YOU TO THE NEXT Kuribigilba offers dog and Family friendly accommodation in the Noosa Hinterland on the Sunshine Coast. Ideally located close to Noosa and Eumundi. Located on 6 acres under the shadow of Cooroy Mountain in the Noosa hinterland, Kuri’bigil’ba provides you with a fully self contained 3 bedroom Queenslander style house with cool wide verandah’s. The perfect location to relax and explore all the area has to offer as a family getaway. Lots of room for the grandparents or extended family. Kangaroos visit most days and wildlife is abundant.

better BUSINESSbreakfast CAPITALISING ON GLOBAL MEGATRENDS LOCALLY You’re invited to the next Better Business Breakfast where Dr Stefan Hajkowicz (CSIRO Futures Program) will provide attendees with insight into CSIRO’s research of finding 6 global megatrends - patterns in social, economic and environmental activity that will change the way we live. Attendees will learn about how these megatrends will effect their business, at a local level, and how best to adapt and capitalise on these projections to ensure their business doesn’t just survive – it thrives well in to the future.

A leisurely 15 minutes drive to Noosa, 10 mins to Eumundi Markets and 5 minutes to Cooroy and Tewantin.

WHEN: Thursday 4th September 2014 WHERE: The Events Centre, 20 Minchinton St, Caloundra TIME: 6.15am for a 6.45am start and 8.45am finish COST: $40 for Caloundra Chamber members, $50 for non-members INCLUDED: Plated hot breakfast, pastries, fruit & beverages RSVP: www.caloundrachamber.com.au/businessbreakfast6 or call 5492 5977 Proudly brought to you by

www.kuribigilba.com Ph: 0427 764 038 M A T T E R S

M A G A Z I N E

THIS EVENT IS A REGISTERED SMALL BUSINESS WEEK EVENT

48 ISSUE 64

scene @

scene @ Caloundra Chamber of Commerce, Business After Hours Event

Factory: The Project

Tuesday 5th August, Sunshine Coast Skydivers, Caloundra Airport

Maroochydore

Over 100 attendees from Caloundra businesses networked and celebrated Sunshine Coast Skydivers 20th anniversary in business and owner Tibor Glesk’s 40 years in the skydiving industry.

A great turnout to celebrate the launch of Yvette Adams’ new book on parenting in the digital age, NO KIDDING on 31 July. The event was at hot spot FACTORY: THE PROJECT in Maroochydore. Photo credit - Cassandra Head, Photographer

Photos thanks to Brian Rogers Photographics

Yvette Adams and Member for Fisher, Mal Brough

Guest celebrate Tibor’s arrival at the event

Elise Reilly and Sean Buchanan

The team from Sunshine Coast Skydivers with Matt Russell (TwistedMR)

Need heating up or cooling down? Harlequin Blinds are the answer!

Need keeping out or locking in? Harlequin Security is the answer!

Why choose Harlequin: • Because everything about Harlequin is local • They manufacture locally • Their team is local There is no need to LEAVE THE COAST, BUY LOCAL!

FREE INSTALLATION ON SHUTTERS! CONDITIONS APPLY. Maroochydore 07 5476 9888

Caloundra 07 5492 8888

Noosa 07 5447 1888

Shed 5/46 Enterprise St, Kunda Park Qld 4556

www.harlequinblindsandsecurity.com.au SECURITY / BLINDS / AWNINGS / SHUTTERS BUSINESS MATTERS 49

A LITTLE INNOVATION FROM SOME SUNSHINE COAST BUSINESS OWNERS

Felicity Jane Hello, I’m Jane of FelicityJane, a web designer, developer, online analyst and small business owner just like you. Throwing your hands up in the air in frustration? Feeling like this web stuff is all too hard? Screaming that you’re definitely not a techie guru? Just don’t have the time to do it all? I can help you. I help you to build your online presence and empower you to understand technology at your own pace. I offer a bespoke website and work personally with you to develop your SEO and analytics strategies to grow your business online. Contact me for a friendly chat.

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jane@felicityjane.com.au www.felicityjane.com.au Ph: 0427 046 918

• 12 months personalised support • discounted monthly payments for readers *www.felicityjane.com.au for full details and conditions

Shari Krome + Jodie Berndt, Tonic Mobile Apps We’re your local mobile app experts! Tonic Mobile Apps is committed to providing exceptional service, design and state-of-the-art app technology at a cost effective price for businesses. Due to our background in Advertising + Design coupled with our Mobile App knowledge this gives us the edge over our competitors, and in turn provides you with a superior quality mobile app helping you propel your business forward. We can provide a swag of app features tailored to your business niche, enabling you to engage your customers and grow your business on mobile. So, if you are looking to get ahead of your competitors and are considering a mobile app, give us a call – we’d welcome the opportunity to discuss your business needs with you in person.

Business Matters Offer hello@tonicmobileapps.com.au www.tonicmobileapps.com.au Ph: 07 5471 7811 5050 ISSUE 6464 ISSUE

• Free no obligation Business App Consultation • Free Management + Marketing Package for first 2 months (valued at $66 per month)

Innovation in my Business

I am passionate about the success of your business and work personally with you to ensure your online goals are met. Your website is designed to reflect the uniqueness of your business and strategies are developed to increase its visibility and effectiveness.

Innovation Quote

“Don’t be afraid to take a big step when one is indicated. You can’t cross a chasm in two small jumps.” David Lloyd George

Innovation in our Business

By using a state-of-the-art cloud based system we have eliminated the high cost entry barrier associated with the creation of mobile apps for Apple and Android, thus allowing us, as a business to offer powerful, cost effective mobile app solutions to our customers. In turn, helping businesses save time and money whilst also increasing their revenue and brand loyalty.

Innovation Quote “Innovation distinguishes between a leader and a follower.” Steve Jobs

A LITTLE INNOVATION FROM SOME SUNSHINE COAST BUSINESS OWNERS

Saige-Maree Collinson Life Rhythm ~ Progressive Practice & Growth Reprogramming is a business that is unlike any other. They are really making a difference with their programs for disengaged youth. There are four different arms of the business, all of which are quite innovative. The first is a charity arm, the charity called ‘Village People’ it is basically support for Foster Care Children. The second arm of the business is the innovative Software, which is soon to be released. The third arm of the business is the ‘Exclusive Programs’ these are workshops for youth and the yet to be employed, or youth at risk of negative life choices. The fourth arm is the ‘Corporate Programs’, these are workshops for Human Services staff.

Innovation in my Business

Life Rhythm - Progressive Practice and Growth Reprogramming is an innovative holistic program. They are Sunshine Coast locals offering flexible delivery of their programs at your premises.

Life Rhythm ~ Progressive Practice & Growth Reprogramming is innovative program development that creates the change this industry has been waiting for.

Liferhythm.org Eml: mail@liferhythm.org Ph: 07 5492 9692

Business Matters Offer

Call within the Month of September and you can receive 10% off your first service total. *To be used by December 31 2014

Institute of Professional Learning Centre Based on the University of the Sunshine Coast Campus, the Institute of Professional Learning Centre inspires a relaxed learning environment. After working in the morning, participants can take a relaxed lunchtime stroll through the University grounds.

“Be the Change you want to see in the world” Gandhi

Innovation in our Business

We boast the most advanced and comprehensive event facilities on the Sunshine Coast, so you can focus on making your event successful for your team.

At the IPL Centre we boast the most innovative up to date equipment, including audio visual equipment, screens, whiteboards, flipcharts, video conferencing and internet access – all included in our pricing.

Business Matters Offer

Innovation Quote

Call us now to organise a complimentary one hour event planning session

Milan Kundera

The Institute of Professional Learning Centre was purposebuilt for your events – workshops, training, conferences, business planning sessions, webinars etc.

www.ipl.eq.edu.au Ph: 07 5459 4590

Innovation Quote

“Business has only two functions – marketing and innovation.”

BUSINESS MATTERS 51

For lunch we now offer the Stonegrill menu plus a great takeaway menu now available!

• BURGERS • WRAPS • CURRIES • SALADS A LITTLE INNOVATION FROM SOME SUNSHINE COAST BUSINESS OWNERS • SPECIAL FRIED RICE & MUCH MORE.

Real View Image

Tues-Fri 11-2pm & Tues-Sat 5-10pm Closed Sunday & Monday (BYO) www.stonesonthecoast.com.au *Mention this ad for discount

Stones On The Coast 2/170, Brisbane Rd, Mooloolaba P: (07) 5478 4899

Stones on the Coast is an exciting new Image is important in restaurant located on Brisbane Road, 5/06/2014 2:06:53 PM business and goodStones on the Coast_6th_lunchdis_130614.indd 1 Mooloolaba, which features a new photographs tell a thousand concept in dining for the Sunshine Coast words, especially online. With the only Google Preferred called Stonegrill. The Stonegrill is being Photographer currently on the Sunshine Coast, Real View Image recognised as one of the healthiest is licenced to create Google Business View tours of your business options to cook, with no oils or fats needed to be added to the using Street View technology. Google Business Tours enable Stonegrill – the juices of the meat are well kept in the double potential customers to take a virtual tour your business any time sealed surface of the meat until you eat it. The juices ooze out of day on any PC or mobile device. Tours appear on Google only when you cut it, so you can enjoy the full flavour in every bite searches and Google Maps putting you head and shoulders of your juicy steak that you’ve cooked to your preference on your above your competition. Big Kart Track’s owner Ferre De Deyne Stonegrill. The Stonegrill maintains the delicious taste and heat says “Absolutely Awesome… Any business not doing this for your whole meal. is losing out!!”

Business Matters Offer

Costs start at $250 plus GST and also include professional still photos. Call for a free consultation at your business. P. 0497 009 009 www.realviewimage.com.au

Business Matters Offer

Receive one free ice-cream on the stone for every table booked Tuesday to Thursday only. P. 07 5478 4899 www.stonesonthecoast.com.au2/ 170 Brisbane Road, Mooloolaba

Bec Holliday

Cath Molloy

PHONE TODAY 5452 7722 for your eligibility

Since 2010 Target Training has developed into the Sunshine Coast’s leading business training organisation, offering accredited and non-accredited courses in business, management, hospitality and retail. Target Training Sunshine Coast and Wide Bay is one of Australia’s leading sales and service training organisations, committed to implementing world class professional and business development courses.

Doublewe Diploma:have Business andaManagement At Captured by Bec can do attitude, are committed Tuesday 30th September www.facebook.com/ Business Bootcamp with Target Training and aim to create aBetterunique andMazepersonal photography experience & Bellingham targettrainingsunshinecoastwidebay Wednesday 17th September Bali Sales and Leadership Congress tailored to meet the individual needs of our clients. With real Servicing all of Qld the and Australia. Monday 3rd November - Thursday 6th November We TARGET your training needs. CALL US AND SEE IF YOU CAN BE FUNDED estate market booming, we are focusing some of our attention on NATIONALLY RECOGNISED COURSES AVAILABLE creating breathtaking images for Agents to help them secure their sale. In the real estate market there is an age old saying you can’t sell a secret and this is where Captured by Bec takes a house, presents it with style so it is no longer a secret. We offer so much We are successfully transforming business people more than just pictures of a house. into business champions! We connect people

Innovation in my Business

Actually it’s a ‘no brainer’ so have your home Captured by Bec NOW!!

Now for Agents ONLY we are offering monthly packages that are so accessible and make having a photographer on board SO easy. p: 0410568829 | w: www.capturedbybec.com f: www.facebook.com/capturedbybec e: bec@capturedbybec.com 52 ISSUE 64

and introduce new concepts to enhance your service delivery skills. Join us in November – you and the team will work collaboratively to build better relationships, increase service skills and re-energise your business, while having fun in the sales-orientated location of Bali.

Join us in November and change the way you do business! http://balibusinesscongress.com or call 07 5452 77 22 for more details

WELCOME TO NOOSA Just over a year on from the launch of Welcome to Noosa, Tourism Noosa has announced details of their new initiative – the Welcome to Noosa Customer Service Awards. Working hand in hand with the Welcome to Noosa program, which is aimed at revitalising the quality service culture in the Noosa region, the awards program will help maintain a business focus on customer service in Noosa. Commencing in October, the awards will consist of a monthly best employee and a business of the year. Employers, employees or visitors can submit nominations for best employee of Noosa, and must have completed Welcome to Noosa to be eligible. CEO of Tourism Noosa Mr Damien Massingham said “The Welcome to Noosa program has been successfully embraced by businesses and the community in Noosa and widely recognised within the State Government as a great initiative for the tourism industry. We now want to ensure that customer service in Noosa continues to be an imperative that the tourism industry is focused on, and the awards are a great way to keep the momentum strong”.

VL G D Do you want to get noticed? Come out from behind the keyboard and let us share you with the world.

Welcome to Noosa is an online training program that provides basic information on Noosa – why the region is so special, its history, key things to do in Noosa, information on the Noosa Biosphere and more, as well as providing great customer service strategies and information on workplace health and safety. “Tourism Noosa has been delighted with the take up of the program over the past year, with over 1000 participants signed up. A diverse range of operators have completed the program, from restaurants and accommodation, through to tour operators and attractions as well as local service businesses and people seeking employment in the Noosa region” Mr Massingham said. The Welcome to Noosa Customer Service Awards will commence on the 1st October 2014.

To complete Welcome to Noosa go to welcometonoosa.com.au

Book Your 8 Day Introductory Pass For all first time students we offer 8 consecutive days of yoga for just $25.00. This offer gives you the opportunity to see if Happy Mind Yoga is right for you. Secure your place on the mat tracey@happymindstudio.com

The Vlog Pod is the Sunshine Coast’s professional video blogging studio space and service.

Monday and Wednesday 4-30 - 6-00pm

Join us now and take advantage of the $99 introductory offer* for the first clip of your strategy. We will film, produce and publish your video blog in our stress free, purpose built studio.

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Scan the QR Code for an intro to the studio space and call or email info@vlogpod.com.au 07 5450 2715

Tuesday and Thursday 9-30 - 11- 00am

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Is your business open 24/7?

Make it happen with a Google Business View tour.

Only a Google Preferred licensee is authorised to create a virtual tour of your business for your Google Business Page and Google Maps. Currently, Trevor Roy from Real View Image is the only Google Preferred photographer on the Sunshine Coast. *The $99 introductory offer applies to your first video of an ongoing strategy and is available for a limited time only

Complete setup,including still photographs, from only $250

Call Trevor at Real View Image on 0497 009 909 for a free quote see Big Kart Track’s Tour here

BUSINESS MATTERS 53

BM SPENDS A MINUTE WITH SOME INNOVATIVE LOCAL BUSINESS OWNERS Trevor Roy – Real View Image

Shane Fixter – CEO of www.fixtertutoring.com.au

I’m excited to be the only Google Preferred Photographer currently on the Sunshine Coast. This means I am licensed by Google to create a virtual tour of your business, which is accessed via Google searches and Google Maps – giving your customers a way to visit your business 24/7.

We are group of young, enthusiastic and professional teachers who will come to your door! We are passionate about creating positive relationships which we believe underpin the development of your child in any key learning area. We have shown innovation through our online payment options and our ability to come to you.

Ph: 0497 009 909 Email: trevor@realviewimage.com.au

www.fixtertutoring.com.au

Cassandra Austin – Casstronomy Elite Catering

Jonine Baker – New Business Now

Certified Chef, Food and Wellness Coach for beauty, wellness and weight loss. ‘Helping you to be the best you can be,’ I motivate you to take action for your wellness by just entering coupon code ‘help’ at www.womanshealthychef.com/ catalogue for a $50.00 coaching voucher, free of charge.

I manage a team of highly proficient phone operators who communicate with cold case customers (data base listings) to reignite their interest in our client’s products or services; a highly cost-effective, personal and discreet process that directly impacts our client’s bottom line.

www.womanshealthychef.com

Ph: 0421 032 245

Bec & Aaron Craig - Sunshine Sunshine Espresso Bar

Stephen Boike – Unityaid.com

Boutique espresso bar tucked away in Currimundi, run by local couple Bec and Aaron. We are a boutique coffee bar and small batch coffee roasters, with a passion for great art, design and service done right. Walking into our shop is like walking into an innovative art gallery.

Creating Unityaid was a labour of love! Unityaid is a global community that empowers individuals and businesses to be a force for social good by supporting or seeking support for individual causes. They can enhance their social standing by using their products and services to facilitate campaigns that change lives.

www.sunshinesunshine.com.au

www.unityaid.com

Clare Sherwood – Alluah Property Management

Myra Christine - Earth FX International Pty Ltd

I am the owner/principal of Alluah Property Management in Noosa, Maroochydore and Mackay. We specialise in residential Property Management only (not sales) and our landlords receive exceptional customer service and results from a dedicated familyowned business.

My passion is to: ‘Save wildlife and the environment while raising the health and well-being of people internationally’ and through education, film and tourism we hope to make the biggest difference! The internet is the world at your fingertips and we aim to be the most innovative company internationally.

Ph: 0402 903 733

www.earthfxinternational.com

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Contact us and mention BUSINESS MATTERS to claim your FREE TWO HOUR CONSULATION - Onsite, Confidential, Business Health Check. Services provided by BEC Sunshine Coast are funded by the Australian Government. Freecall 1300 133 058 manager@becbusiness.org.au Free resources: www.BusinessEnterpriseCentreSunshineCoast.org.au Knowledge skills advice - enrich your business life. 54 ISSUE 64

Shari Krome & Jodie Berndt – Tonic Mobile Apps Mobile is no longer the future. It’s the present. Get ahead of your competitors with a mobile business app. We provide a swag of app features tailored to your business niche, enabling you to engage your customers and grow your business on mobile. If you’re considering a mobile app, contact us for a free consultation.

www.tonicmobileapps.com.au Lianne Dickson – St George Bank Sunshine Coast I have been in banking over 30 years and know what it means to have a great relationship with your banking partner. I have a passion for helping people achieve their financial goals. Pay your loan off sooner by paying more than your minimum repayment. Calculate what you’ll save by making extra payments.

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localinnovationsuccess

Hive Haven and Nano-Nouvelle shine at Pitch Competition Bee hive manufacturers Hive Haven and battery technology

Mr Paddenburg said that Ms Moroz’s pitch clearly outlined an

company Nano-Nouvelle recently took out the top spots in the

investment opportunity – a scalable business with innovative

annual IC Business Pitch Competition 2014 at the Innovation

intellectual property and a serious opportunity for a profitable

Centre Sunshine Coast (IC), winning prize packages valued at

exit – that would be hugely attractive to many large investors.

over $20K that will help accelerate their business growth.

As the Investment Category winner, Nano-Nouvellewon

The IC Business Pitch Competition is the Sunshine Coast’s

consultations with Brisbane Angels and Unlimited

premiere business event that works with new businesses

Investments Group, an accommodation package to

to test their concept and models, and with growing

assist in business travels, and IC Membership.

businesses to help them access investment and finance.

They also had the opportunity to pitch in front of real investors

Ann and Jeff Ross, Directors of Hive Haven impressed the

from Australia and abroad, including two Venture Capital investors

‘Dragon’s Den’ style judging panel with their innovative bee hive

from Silicon Valley in the US. Mr Paddenburg was thrilled with

designs to take out the first prize in the Concept Category. The

the quality of the applicants in this year’s competition.

hives are constructed of recycled plastic and include new design

“We heard pitches from a wide range of industries,

features that deter bee-killing diseases, beetles and mites.

from pillow manufacturers to software platform

Their prize package includes $1000 for the development

developers, all of whom are developing innovative

of the business, as well as bookkeeping services,

models with great potential,” said Mr Paddenburg.

financial consultations, legal consultations, website

Virtual reality headset developers Phenomecwere

“Our annual pitch competition really highlights the diversity of businesses on the Sunshine Coast, how important it is to provide the support they need to grow.”

named as the runner up in the Concept Category.

The IC Business Pitch Competition 2014 was generously

development, smartphone app development, a brand film, an advertising package and IC Membership. Judge Mark Paddenburg, CEO of the ICsaid that Hive Haven’s concept addressed a number of serious problems facing a niche but profitable industry, and was backed by a solid business plan and financial projections.

Stefanie Moroz, CEOof Nano-Nouvellewas the overall winner of the Investment Category, and impressed the judging panel with her investment pitch for Nano-Nouvelle’s innovative technology which improves battery performance. Cloud computing platform developers Cloud DC were named as the runner up.

sponsored by the Innovation Centre Sunshine Coast, Regional Development Sunshine Coast, Business Matters Magazine, EON Digital Labs, Innovate Media, Poole Group, RADBE Consulting, redchip lawyers, Suncorp Bank, University of the Sunshine Coast, Unlimited Investments Group, View Hotels and Zerobooks.com.

The competition will return again in 2015.

BUSINESS MATTERS 55

feature

Innovation through by Paul Barrs It seems to be the buzzword for the time. Innovate. Be different. Set yourself apart. And yes, these are great business strategies and ideal if possible. But before you go ahead and set your plans in place, I have one more simple suggestion. Let me explain…. Last week, while having coffee with a friend, I listened while he shared with me his frustration at how one company whom he’d been dealing with seemed to be ignoring him. It was a customer complaint, something which he wasn’t happy with and hadn’t been happy with for some time. He’d sent an email to them. He’d contacted them through their social media Facebook page. He’d even tried phoning, but they were a big company. They seemed to have better things to do. Whether or not they’d agree with his dispute is irrelevant. The fact was simple. The systems that they had in place to deal with customer complaints were pretty much non-existent. Let’s compare that to my own situation two weeks earlier, where after attending a conference on the Gold Coast, I returned home to check my credit card statement and noticed an extra debit of $13.50, two days after the conference. Of course, being curious, knowing that I hadn’t knocked off any of their cups, glasses, or silverware, I rang them to find out what the charge was for. It took a little while to get through to the right person, but once there he sorted through his financial records and asked me, “Did you happen to have lunch around the corner, at XYZ Tavern?” I said, “Yes, I did.” He said, “We own ISSUE 5656 ISSUE 6464

it. That’s why the charge showed up as us.” Ah. Now, I understand.

Occasionally? From time to time?

There was an opportunity there for that situation to go quite wrong. But instead it was handled with care and dealt with swiftly and efficiently. I call these things customer service 101, but it seems to me, more and more often, these things become moments of excellence. Why? Because so few of us actually do them!

I do. At least, I try to. Even I’ve fallen short

Do what? Provide awesome, unbelievable, incredibly awe-inspiring customer service. Yes, we all like to think we can. But in today’s age, with the internet, computers and smart technologies, we’ve become less connected with our customers when we should be closer; and we respond in kind.

So my call to action today for you is

Tell me this – what’s your gut feeling? Should a business’s Facebook page be used for communication? For understanding? For sharing? For engaging? The answer is simple – “Yes, all of the above.”

the sale has been completed, after the

I attended a business lunch recently where the speaker shared this concept: their business’s Facebook page was for LISTENING. Ah. What a concept! Innovation through excellence. Doing what we should be doing, but have forgotten to do at the same time. How often is it, when you finish dealing with a customer, that you then send them a survey or a questionnaire form to say, “Hi. Thanks very much. How did we do? Please let us know.” Rarely?

How about with every customer? in this, which is why I say in this matter of customer service, we can innovate with excellence just by DOING IT! We’ve fallen short of the bar. We haven’t measured up to the mark. Though in our hearts we feel we have, sadly it’s rarely true. this: when you take a moment to sit down and have that morning tea or afternoon coffee… stop… pause just a few moments with pen and paper and ask yourself, “Where are the touch points with my customers after the sale?” What is it that you do with your customers once money is in your pocket? Do you still care for them? Do you still look after them? Do you have any of your innovations on that back end? Or are they all up the front, looking for new business? Someone once said to me, “Paul, if you want to be successful in business, you have to be different.” So here’s my challenge to you in the areas of customer service, where we are all sadly lacking. Be different. Be awesome and innovate with excellence.

Paul Barrs has been helping local businesses online since 2002. He has spoken at local, national and international seminars as an authority on internet business strategy. Looking for better results online? Contact Paul by visiting www.PaulBarrs.com/bm

business

wake up with Amanda Gore

WAKE UP TO THE DIFFERENCE THAT MAKES THE DIFFERENCE! You have heard the phrase “how to stand out in a crowd” many times, I’m sure. Why does it matter to stand out in a crowd, to be different? Because it makes you memorable! All businesses compete and constantly search for that extra bit that makes a difference. They want to be remembered for something – to stand out in people’s minds.

businesswakeup What’s the difference that makes the difference in you – and your business? Some people stand out by changing their appearance; being seen wearing hats or colourful jackets. The outside can catch someone’s eye initially – but it’s what’s inside that makes the real difference.

What about your business? What’s the difference that makes the difference in your business? Is it truly great customer caring and service? Is it a fabulous product that really makes a difference to people’s lives? Is it that you’re fantastic listeners and really take time to understand the customers’ needs?

People who are comfortable with themselves, who like and love themselves, are always those we want to be around. They feel good about themselves and can then focus on making others feel good. THAT is what makes the difference! If you focus on making other people FEEL good about themselves, you’ll be successful.

Being different, innovating and embracing change will all make your life, and your business, develop and grow. Work out your unique qualities – what’s the difference that makes the difference between success and mediocrity in your business?

amanda@amandagore.com www.amandagore.com www.thejoyproject.com

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Establishes Office in Sydney Dropbox, a service that lets you bring your documents, photos and videos everywhere and share them easily, recently announced that it’s establishing an office in Sydney. Sydney represents the company’s first office in the region and will enable Dropbox to better provide support and service to the hundreds of millions of people across the world who use Dropbox to simplify their personal and work lives. “Sydney is quickly building a reputation as the hub for many of the world’s most advanced and innovative companies, illustrated by the arrival of another top US company like Dropbox,” said Andrew Stoner, deputy premier and minister for trade and investment, New South Wales. “Sydney is a natural home for

Dropbox and our talented workforce will play a major part in the expanding Dropbox story, as the company continues to build its international presence.” “Today we’re delighted to establish our new home in Australia,” said Dennis Woodside, chief operating officer at Dropbox. “By opening our first APAC office in Sydney we gain access to Australia’s great pool of talent, and can serve more local users and businesses as we continue to grow.” Joann Chung, National Leasing Coordinator, Mirvac, says, “Dropbox for Business has enabled me to seamlessly distribute our most important documents to our Mirvac Retail Team. The Mirvac team spans across the country and Dropbox ensures they can access the most up-

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to-date materials at their fingertips. From plans to budgets, brochures and fact sheets, Dropbox has allowed us to instantly present the information to our customers on any device at any time.” About Dropbox Dropbox simplifies the work and personal lives of millions of people by letting them bring their documents, photos, and videos anywhere and share them easily. The service has more than 275 million users and is used in over four million businesses, with one billion files saved per day.

For more information, please visit https://www.dropbox.com/press

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Sunshine Coast Coffee Roastery - Bespoke / Contract Roasting - Fresh, Locally Roasted Coffee - Custom Blend Development - Quality Blends & Single Origin Varieties Call/Email us now for a list of our current coffees. Delivered direct to your business Address: 7 Page Street, Kunda Park, QLD 4556 Phone: (07) 5476 8400 W: www.sunshinecoastcoffeeroastery.com.au E: enquiries@sunshinecoastcoffeeroastery.com.au

58 ISSUE 64

Carlee Webber 0427 745 944 www.queenslandbookkeepingservices.com.au We are bookkeepers that work alongside your accountant in achieving the best outcome

mayoral

business with Mark Jamieson

Hosting major events can only benefit a region’s profile – and the bigger the event, the bigger the profile. We are aiming to brand the region as a major non-capital city destination for a variety of sports, arts and cultural events. Tourism, sports and major events is one of our seven high-value industry sectors identified in the Regional Economic Development Strategy, (REDS), as a sustainable industry which will add to, not subtract from, our lifestyle and image. In recent years Council has worked hard to attract events such as Tough Mudder, the Ironman 70.3 and the National Touch Football Championships. And we have no better promotional

mayoralbusiness champion than our economic development – tourism, sports and major events portfolio councillor Jason O’Pray. We have appointed a Major Events Board comprising some of the most visible names in their field, who are voluntarily putting some of their valuable time into developing strategies for increasing our share of events across the spectrum. Our many regional and national events tally is now being joined by world events, like the World Outrigger Sprint Titles and the Ironman 70.3 World Championships, along with huge internationally recognised national events like the Australian Surf Titles. In the REDS we talk about our natural advantages, and as far as these are concerned, when it comes to attracting tourism and major events we have an embarrassment of riches. We have an all-year great climate, excellent venues, topdrawer facilities for training and performing, clean beaches, quality accommodation, and roads and the airport to get here easily. But perhaps most importantly, we have the lifestyle and the image which reflects so well upon so many of these events – which means the performers and the

What is Liza doing now?

• •

Under REDS, Council will continue to work hard to attract more major events, and it’s worth remembering much of the tourism and events levy goes into this effort. By the time you read this, we will have hosted the first-ever arrival of a cruise ship – in this case P&O’s Pacific Pearl – at Mooloolaba. P&O is very pleased the first cruise exSydney was booked out quickly, and have at least four more cruises to Mooloolaba scheduled for 2015 and 2016. ‘Booked out’ as far as Pacific Pearl is concerned means 1800 passengers will be on board, many of whom will disembark to enjoy all that the Sunshine Coast can offer – that’s a major economic boost for this region in anyone’s language.

The word is we might see cruises ex-Melbourne arriving soon, too – watch this space. Sunshine Coast Mayor Mark Jamieson keeps BM readers up to date on what’s happening on the Coast.

DESIGN. BUILD. DELIVER.

Liza now owns her own property management boutique agency specialising in:

• •

audiences enjoy a great place to stay, as well as be well-catered for at the actual event.

Maximising our landlords return on their investments Protecting your investment with our comprehensive reporting system Allowing direct access to the property manager looking after your investment Providing professional and proactive service for our client

Liza Southern M: 0438 730 889 E: liza@harrysproperty.com.au W: www.harrysproperty.com.au

Harrys

Property Management

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Corporate

Retail

“It’s critical in achieving a successful outcome that you engage the best, which is why the team at Fits in were contracted”

1300 551 913 www.fitsin.com.au BUSINESS MATTERS 59

number

business with Ted Fitzgerald Sunshine Coast’s Numbers Expert

• Are not considered in existing

you should have seen them coming. A good example is the 9/11 terrorist

planning scenarios, but

attack on the World Trade Centre.

seem worth exploring.

Why call it a black swan event?

So if a Black Swan event is

Because to Europeans, the thought

unpredictable how can it be predicted?

of ever seeing a Black Swan was

It can’t. But most firms have business

simply impossible. And then black

plans that consider (or assume) a

swans were discovered in Australia.

certain set of conditions and risks. The Black Swan challenge is about opening

The Table (taken from ABS data)

up to the more ‘wild’ or outlying ideas

illustrates that small business has not

about what could happen, rather than

yet taken up the ‘innovation challenge’

trying to predict what will happen.

as well as larger firms. It is a good

WANT TO MAKE INNOVATING FUN?

way for the many small Sunshine Coast businesses to challenge the BIG firms and it can be fun!

Run a ‘Black Swan’ Challenge!

So what is a ‘Black Swan challenge’ and

But what can a bird have to do with

what has it got to do with innovation?

innovation? The Black Swan theory

It is where you and staff get together

was developed by Nassim Taleb. It

to explore possible scenarios that:

explores events that are unexpected

• could have a major impact

and have a major impact. These

on the business

events are usually very disruptive

Why do it? Innovation is about changing the status quo for the better! Horizon scanning, scenario planning, ‘thinking outside the square’ – whatever you call it, thinking about different ways of doing things is a key ingredient for innovation. Thinking about what

and, with hindsight, you often think

Ayurveda? what is

Ayurveda is a way of living life. It is embracing knowledge that can help improve the quality of life. How could it benefit me? It can help with • Stress • Indigestion • Anxiety • Obesity • Sleeping probles • Indigestion • Aching joints David Turner is happy to offer BM reads a FREE 20 minute massage with every 90 minute comprehensive Ayurvedic consultation booking. If you have tried everything, stop looking. Ayurveda could be the answer you have been searching for.

Contact David for appointment: 0401 434 533 or dave@daveturner.com.au 60 ISSUE 64

We offer general insurance for absolutely whatever you need covered! We offer the best available cover…

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numberbusiness

could be can liberate ideas, be fun and give staff a greater sense of relevance. It is also a useful risk management

• how the ‘winning’ or most relevant ideas will be recognised, • how to communicate results

strategy. What if something happened (like

to staff and reward them

9/11) that profoundly changed how your

for their contribution.

business worked? It might possibly have both positive and negative aspects. Is the business resilient enough to deal with what might come from such a shock? A Black Swan challenge can inspire

Perhaps shout them lunch and have fun announcing the ideas and bonding around how you can all be ready to face the Black Swan events you have

A Black Swan challenge can inspire ideas and spur conversations about the future, including risks and opportunities.

chosen should they happen? Try it!

ideas and spur conversations about the future, including risks and opportunities. It can stimulate people to use their

Businesses with an innovative program

creative juices, their knowledge and personal experience to contribute in ways outside of their normal roles!

Staff numbers

Okay, sounds good, how do I do • how you can best gather and

it? Key steps are to identify: record ideas from staff, • how the ideas will be assessed and ranked,

2010-11

2011-12

2012-13

0-4

30.5%

38.8%

34.7%

5-19

49.6%

56.3%

51.0%

20-199

61.9%

68.7%

63.4%

200+

65.9%

76.0%

74.3%

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Call Today on 5447 1283 Email info@ausbizlinks.com.au Web www.ausbizlinks.com.au

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Stones On The Coast 2/170, Brisbane Rd, Mooloolaba P: (07) 5478 4899

5/06/2014 2:06:53 PM

BUSINESS MATTERS 61

localinnovation

E R T t N s E a o C E C IK e B n i c h i r s t n c u S ele e h t n o s d n a exp Get to grips with Electric Bike Centre’s brand new Sunshine Coast superstore, which stocks over 400 quality e-bikes from 10 internationally renowned brands. Complete with a scenic and accessible test-track around Kawana Lake, the experts at Electric Bike Centre take the time to recommend the perfect e-bike for each and every customer. With no licence required, the cycling experience with an electric bike is both unique and memorable. Cyclists can enjoy freedom and the outdoors more often, knowing that they’re in the hands of what have been labelled ‘the safest bikes in the world’. How much or little the motor kicks in is entirely up to who’s behind the wheel; commuters can enjoy a sweatfree ride to work, while off-road cyclists can opt for a gentle push uphill. Catering to every category of cyclist, Electric Bike Centre’s superstore stocks premium-quality cruiser, mountain, cargo, folding and commuter e-bikes. For added stability, e-trikes are also available at Electric Bike Centre and make the perfect choice for leisurely rides around the Coast’s scenic pathways. All e-bikes from Electric Bike Centre are delivered fully-assembled, serviced, tested, charged and ready to ride. In addition to offering over 50 models of e-bikes, including their own Velectrix brand, Electric Bike Centre stocks an incredible range of

62 ISSUE 64

accessories that help to personalise every purchase. Electric bike conversion kits are readily available and are already becoming a popular option amongst consumers who are looking for an inexpensive upgrade. Owner and director Daniel Whiting commented, “Conversion kits are a great, cost-effective option for cyclists who want to keep their bike, but want the option of using electric power. The installation of the kit is surprisingly easy and gives brilliant pedal assistance to any bike.”

Electric Bike Centre’s brand new superstore is located on Capital Place, Kawana. For more information visit electricbikecentre.com.au, or contact Elise Di Michiel at Chilli on (07) 5437 7788 or edimichiel@chilligroup.com.au

Bartercard: helping businesses grow on the Sunshine Coast for over 22 years Thanks Bartercard for the last four years. I have bought so many fantastic things on Bartercard including tickets to motivational speakers, holidays, computers, even a pedigree kitten. I pay rent on Bartercard and just recently purchased a property paying the deposit on Bartercard. I can honestly say it has been great for my business. Thanks again for your service and always smiling demeanour.

The more we investigate the opportunities in Bartercard the more doors open, especially within the hospitality sector. Taking the time to better understand the Bartercard system has shown us how to access revenue previously lost in room nights that would otherwise have expired valueless. Bartercard for us simply means more business.

Vickie Magic Editor, Business Matters Magazine

Bill Darby Director, Rumba Beach Resort

Iâ&#x20AC;&#x2122;m a firm believer in the concept of bartering and saving cash for better uses and I believe that using Bartercard has helped us to keep ahead of the competition and improve our business. We now primarily use Bartercard to win cash contracts as itâ&#x20AC;&#x2122;s an effective method to close a deal.

I use Bartercard trade dollars to satisfy my travel bug, but I do recognise the value of using them in a way that benefits me financially. I spend trade dollars on services for my rental property that are tax deductible and also allows me to offer a well maintained property to maximise cash rental returns

Martin Pettifer Big Screens Australia

Judy Bartlett Rapid Response First Aid Training To discuss how Bartercard can help your business, contact our friendly team

1300 BARTER bartercard.com.au BUSINESS MATTERS 63

64 ISSUE 64

bookreview

JUMPING THE RIVER OF INNOVATION Innovation is like a mountain river. If you stand on the river bank watching, you will never get anywhere. If you jump in, the ride will be bumpy and the water may be incredibly cold, but if you survive the journey, you will be way ahead of your competitors. The conservative, big business incumbent may find this ride too frightening and risky, and prefer to set up camp on the river bank. The cold hard truth is, however, that the people who sleep on the river bank every night will still be there a year later. The aggressive innovators will be two thousand miles ahead, having travelled a few miles an hour, day by day, month by month. Customers will stop visiting the river bank, way up in the mountains, and choose the cool new option that is floating past their town. In this way, fortune favours the innovators. Investment banker, strategic advisor, sustainability expert and entrepreneur Nigel Lake has just released a new book called The Long Term Starts Tomorrow, which details innovative thought processes based on the wisdom of experience.

This book is for anyone who wishes to jump into the mountain river and conduct business with innovation, passion and integrity. Lake distils the ideas born out of twenty-five years of living and working in business and finance within the top 30 economies in the world. The Long Term Starts Tomorrow will help you make innovative short-term business decisions that stand the test of time. www.nigellake.com

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ADVERTISERS WHO MATTER TO US!

BUSINESS

CONTACT

This list of our advertisers can help save you some valuable time when looking for one of these industry specialists. WHAT THEY DO

WEBSITE

4CP Promotional Products

5442 3341

Promotional Products

www.4cp.com.au

Affordable Removals

5491 1078

Removals

www.nodamageremovals.com

Amanda Hair Design

5437 8484

Hair Dressing Salon

www.amandahairdesign.com.au

Assist First Aid

5444 4171

First Aid Services, Training, Kits and Supplies

www.assistfirstaid.com.au

Audi Centre Sunshine Coast

5493 8000

Prestige Cars

www.audicentresunshinecoast.com.au

Ausbizlinks

5447 1283

Online Reputation Management

www.ausbizlinks.com.au

AusFit

5335 9999

Direct Debit Collection Service

www.ausfitonline.com.au

Austin Parry

0419 701 608

Business & Executive Coach

www.austinparry.com

Bartercard

5493 6162

Extra Bankable Cash

www.bartercard.com.au

Beach Road Holiday Homes

1300 882 093

Holiday Accomodation

www.beachroadholidayhomes.com.au

BEC Sunshine Coast

1300 133 058

Business Enterprise Centre

www.businessenterprisecentresunshinecoast.org.au

Belle Property

5456 0219

Real Estate Agents

www.belleproperty.com/buderim

Byte Computers

5479 5893

IT Support and Repairs

www.bytecomputers.com.au/

Business Fundamentals

0414 482 626

Bookkeeping Services

www.certbooks.com.au

Caloundra Chamber of Commerce

5492 5977

Chamber of Commerce and Industry

www.caloundrachamber.com.au/join

Captured by Bec

0410 568 829

Photographer

ww.facebook.com/capturedbybec

CCIQ

1300 731 988

Chamber of Commerce & Industry Queensland

www.cciq.com.au

ChemDry Suncoast

1300 793 544

Domestic & Commercial Upholstery & Carpet Cleaning

www.suncoast.chemdry.com.au

Chilli Fire Services

0412 961 872

Fire Safety Training

www.chillifire.com.au

Conservation Volunteers

0404 828 921

National Wildlife Conservation Programs

www.conservationvolunteers.com.au

David Turner - Ayurvedic Health

0401 434 533

Ayurvedic Health Practitioner

daveturner150@gmail.com

Devine Legal

5479 1006

Law Firm Specialising in Workplace Relations

www.devinelegal.com.au

Expandasign Australia

1300 720 058

Banners, Flags & Marquees

www.expandasign.com

Express Print and Mail

5479 1659

Commercial Printing & Mailing

www.expressprintandmail.com.au

Ezy VA

1300 785 245

Outsourcing Service

www.ezyva.com

Family Friendly Carpet Cleaning

1300 879 175

Carpet & Other Cleaning Services

www.familyfriendlycarpetcleaning.com.au

Felicity Jane

0427 046 918

Customer Webites and Search Engine Optimisations

www.felicityjane.com.au

Fits In

1300 551 913

Commercial Fitouts

www.fitsin.com.au

Griffith Parry Law

5391 1400

Law Firm Specialising in Business, Family & Property Law www.gplaw.com.au

Happy Mind Yoga

5476 5885

Mindset and Wellness Coaching, Boutique Yoga Classes www.happymindstudio.com/happy-mind-yoga

Harlequin Blinds & Security

5476 9888

Blind Suppliers

www.harlequinblindsandsecurity.com.au

Harry's Property

0438 730 889

Professional Property Management

www.harrysproperty.com.au

Haycroft Workplace Solutions

1300 766 380

Workplace Solutions

www.haycroft.com.au

Home & Away Catering

5492 8536

Catering Services

www.homeandawaycatering.com.au

HRM Contracting & Consulting

1300 962 258

Human Resource Management & Recruitment

www.hrmcc.com.au

Impact Insurance

5450 6174

General Insurance

www.impact-insurance.com.au

Inhale.com.au

1800 230 042

Great Websites

www.inhale.net.au/digital-marketing-sunshine-coast

Innovate Media

5450 2715

Video Production Solutions

www.vlogpod.com.au

Insolvency Administration Services

5343 1104

Administration Process for Debt Agreements

www.insolvencyadminservices.com.au

Institute of Professional Learning

5459 4590

Career Professional Development for Educators

www.ipl.eq.edu.au

IRT

1800 024 915

Senior Lifestyle & Care Providers

www.irt.org.au

Jaz Build

0452 558 788

Home Construction & Renovation

www.facebook.com/JazRenovations

Joyful Growth

0499 982 569

Occupational Therepist

www.joyfulgrowth.com.au

Kuribigilba

07 5472 0202

Dog and Family Friendly Accommodation

www.kuribigilba.com

Living Valley Springs

1800 644 733

Health Retreat

www.lvs.com.au

Life Rhythm

0413 839 634

Progressive Practice & Growth Reprogramming

www.liferhythm.org

Mindset for Success

1300 78 50 78

Mindset Coach

www.mindsetforsuccess.com.au

Mortgage Choice

5476 9333

Local Home Loan Expert

www.mortgagechoice.com.au/linda.ireland

03Office

13000 14000

Bookable Boardrooms

www.o3office.com.au

Ocean Orthodontics

5493 3200

Orthodontic Specialist

www.oceanorthodontics.com.au

Partnersinsync

0421 204 578

Partnership Specialist

www.partnersinsync.com

Phperfect

1300 112 220

Chemical & Toxin Free Water

www.phperfect.com.au

Pickering Accounting (Bookkeeper)

0401 717 630

Bookkeeping

www.pickeringaccountingservices.myob.net

Prime Radio Group

5475 1911

Radio Station

www.hot91.com.au

Pro Computers

5441 1522

Computer Specialists

www.procomputers.com.au

Queensland Bookkeeping Services

0427 745 944

Bookkeeping

www.queenslandbookkeepingservices.com.au

Queensland Trade Print

5493 7900

Superior Trade Printing Services

www.qldtradeprint.com.au

Real View Image

0497 009 909

360 Degree Interactive Tour of Your Business

www.realviewimage.com.au

Rejuvenate Marketing

0410 584 537

New/Rejuvenated Websites & Services

www.rejuvenatemarketing.com.au

Robyns Bookkeeping

0418 118 371

Bookkeeping Solutoins

robyn@robynsbookkeeping.com.au

SASIR

0455 227 987

Small Business Advisor

www.sasir.com.au

Savvy Business Sales

5444 3300

Business Sales

www.savvybusiness.com.au

See Restaurant & Bar

5444 5044

Absolute Waterfront Dining

www.seerestaurant.com.au

Shape Up Nutrition

0416 235 469

Personal Wellness Coaches

shape_nutrition@hotmail.com

Stones on the Coast

5478 4899

Stonegrill Restaurant

www.stonesonthecoast.com

Sunshine Coast Coffee Roastery

1300 729 343

Corporate Coffee Solutions

www.corporatecoffee.com.au

Sunshine Coast Grammar School

5445 4444

Independent Co-educational School

www.scgs.qld.edu.au

TAFE Queensland

1300 656 188

Education & Training

www.tafeeastcoast.edu.au

Target Training

5452 7722

Fully Funded Training Courses

www.facebook.com/targettrainingsunshinecoastwidebay

The Yacht Club

5370 1700

Premier Club for Yachties, Boaties, Tourists and Locals

www.theyachtclub.com.au

Think Money

5430 4777 or 1800

Property Investment & Wealth Creation

www.thinkmoney.com.au

Think Business Development

5430 4777

Business Development Tools & Strategies

www.thinkbusinessdevelopment.com.au

Tonic Mobile Apps Tourism Noosa

07 5471 7811 5430 5000

Cost Effective Mobile Business Apps Official Tourism Organisation for

www.tonicmobileapps.com.au www.visitnoosa.com.au

UnityAid

Fundraising for a Cause

www.unityaid.com

Visa and Immigration Solutions Australia

0407 930929

Visa & Immigration Solutions Australia

www.visa.net.au

Wealthmed

1300 887 137

Intergrated Financial Planning for Medical Practitioners www.wealthmed.com.au

Web-sta Affordable Web Design

0415 142 178

Affordable Web Design

www.web-sta.com.au

Unique Solutions for Your Business  Cloud based solutions: including Saasu, Xero and Myob  Accurate  Professional  Friendly  Mobile  20 Years experience  Conversions  System Set up  Registered BAS Agent  Member of The Institute of Certified Bookkeepers A great bookkeeping system can improve your business!

Robyn's Bookkeeping Solutions

Cheap!

Need help? Cheap!

A Frame Signs Going Cheap!

> To better manage anxiety or depression? > To manage at home, get back into activities or return to work? > To learn strategies to relax and manage stress? For yourself, or someone that you love.

Wayne or Lesli Knetter: 5442 3341

I’m more about doing than talking...… Belinda Bull > Occupational Therapist with 25 years experience in mental health

Robyn Etheridge 0418 118 371

robyn@robynsbookkeeping.com.au

wayne@4cp.com.au

0499 982 569 www.joyfulgrowth.com.au

You will

• Have Fun! • Be Inspired! • Make New Friends! • Enjoy an amazing recovery smoothie! • Get Results!!

Guaranteed! Or we’ll give you your money back (hee hee)!

EVERY SATURDAY

Just ask Megyn Carpenter, Ph: 07 5641 4781

 Marketing Strategies  Web Design and Website Rejuvenation  Social Media Management  Search Engine Optimisation  Graphic Design and Print  All-inclusive Online Marketing Packages

Shape Up Nutrition, Independent Herbalife Distributors, Personal Wellness Coaches

“We inspire & support small businesses to grow”

Meagan: 0416 235 469 Michael: 0405 049 695

Visit www.rejuvenatemarketing.com.au

Free Fit Club!!

Optimize your Business Mindset

BUSINESS AND EXECUTIVE COACH Grow your business efficiently

IF YOU: • Procrastinate • Get stressed • Worry too much • Get anxious • Feel overwhelmed OR • Never have enough time THEN you could benefit from MINDSET FOR SUCCESS’S FREE ‘SEVEN STEPS TO AVOIDING PROCRASTINATION’ PLUS BONUS ‘SEVEN STEPS TO HAPPINESS’

Create an enjoyable workplace

Maroochydore’s A+ Serviced Office 3 3 3 3

Affordable professional office suites Awesome membership options Acclaimed reception team Amazing business colleagues

Secure your office TODAY & put your business in the picture!

Reduce work stress Leadership and Team Development SME Specialist

Phone Austin 0419 701 608 Email austin@austinparry.com

Download your free Seven Steps ebook here www.mindsetforsuccess.com.au/inspiring-people-shine/ Email Mandy Napier at mandy@mindsetforsuccess.com.au for more information

WWW.MINDSETFORSUCCESS.COM.AU OR scan here to download

7/31-33 Plaza Parade, Maroochydore (opposite Sunshine Plaza)

Tel: 13000 14000 email: vickie@o3office.com.au

Overseas model shown

18 seconds to holiday mode The all-new Audi A3 Cabriolet. Take a deep breath, and accelerate. Escape with the power of open-air exhilaration â&#x20AC;&#x201C; every day. Superior luxury and technology combine with flawless design, allowing for an instantly retractable roof at speeds of up to 50 km/h in only 18 seconds. No wonder this striking cabriolet is a proud member of the Audi A3 family â&#x20AC;&#x201C; winner of the 2014 World Car of the Year.

To test drive an award-winning Audi A3 Cabriolet from Europe's number 1 luxury brand*, visit Audi Centre Sunshine Coast today. 686-692 Nicklin Way, Currimundi | Tel. 5493 8000 | audicentresunshinecoast.com.au *Based on 2013 new car sales in Europe.

Business Matters Magazine Issue 64

Articles inside

Innovation through excellence

ELECTRIC BIKE CENTRE

Hives Haven and Nano-Nouvelle shine at PITCH COMPETITION

BM SPENDS A MINUTE SOME LOCAL BUSINESS PROFESSIONALS AND OWNERS

Tourism Noosa announce their new initiative – the Welcome to Noosa

EVENT MATTERS NEW

How to get and keep better clients

PARTNERSHIP MATTERS

Sunshine Coast Small Business in

Vickie Magic is raising funds

Great Business Solutions

Innovation is a mindset, an

What’s on for the YOUNG AT HEART? Over 55’s activities on the Sunshine Coast

Local Stephen Boike creates a