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BY BRUCE CONRAD WILLIAMS Innovation is a mindset, an attitude, a culture. It’s about embracing the process of transformation and involves at least three key factors – adaptability, iterative development and authenticity. In evolutionary terms it’s not the strongest, fastest or fittest who survive. It’s those who are most able to adapt. Change is inevitable. It’s not what happens that’s important, it’s how we respond. Mark Twain said, “If you always do what you always did, then you’ll always get what you always got.” But that’s no longer true. Just ask Kodak. To thrive in today’s fluid and irregular market place, adaptability is essential. Sometimes innovation is letting go of the old so the new has room to grow. Innovation also means recognising that failure is guaranteed. It’s an integral part of the process. Bottom line, we have to be OK with mistakes. The goal isn’t to not make mistakes, the goal is to create something of value. Innovation is iterative development. The Japanese word for the process is kaizen, which literally means ‘good change.’ Kaizen is a philosophical commitment to continuous gradual improvement. We’re often looking for the next breakthrough, the next killer app, the next big thing. But in reality true
innovation is slow and steady. It’s a daily commitment to listen to feedback, analyse the stats, ask ourselves the hard questions and continually improve what we do. Perhaps most importantly, true innovation is about authenticity. As Emerson said, “Envy is ignorance, and imitation is suicide.” If we compare ourselves to others or try to emulate them, we never rise to our full capacity. Know yourself, be yourself, love yourself, holds true for businesses as much as it does for people. Being crystal clear about our mission, vision, values and purpose is the best way to cultivate lasting and effective innovation. The more congruent our goals and actions with our core values, the more likely we are to create products and services that are unique. Bruce Conrad Williams is an author, speaker, consultant and Demartini Method® facilitator who helps people (re)discover their vision, mission and purpose. He provides people with simple tools and repeatable systems that enable them to smash through perceived limits and live the life they love with imagination, inspiration and gratitude. Bruce firmly believes the secret to a fulfilled life is found in the Delphic Oracle’s ancient
wisdom, “Know yourself, be yourself, love yourself.” Or as Shakespeare put it, “This above all, to thine own self be true.” For over 35 years, Bruce has been inspiring people from all walks of life to define and empower their personal mission. “I just love to help people wake up their own unique inner genius and see them inspired and empowered to live their dreams,” Bruce says. “Everyone has a unique gift to bring to the world, my mission is to help them find it and live it.”
Give Bruce a call on 0414 345 348 or email him at bruce@bconradwilliams.com www.bconradwilliams.com
For People Who Really Want to Stay in Business! If you’re concerned about staying in business AND being able to continually find new ways to “Add-Value” to your customer experience (Innovate), then here’s something you should know about! Here at Business Fundamentals, with well over 25 years real bookkeeping expertise and business experience behind us, we focus specifically on ways to help you reduce the costs of doing business, enabling your business to simply work the way it should and therefore allowing you to better deal with these changing consumer habits. To help you best decide on how we could support your businss to move towards the light, we have put together a limited free offer consisting of a One Hour Consultation, a Business Financial Health Analysis, and a copy of our Business Viability Checklist for the first 7 businesses who quote the code 082014 when they respond.
Total Value $487 To claim your place, simply call us on: 1800 RAYLEE or if you prefer email us at: raylee@certbooks.com.au We’ve included our website www.certbooks.com.au for you too so you can gain a better picture about us. 10 ISSUE 64
