FlatMap® wins Swiss Packaging Award 2021 The new FlatMap® packaging system puts sliced meat, dairy and seafood products in the spotlights.
Combining an eye-catching presentation with less use of plastics: FlatMap®, the latest packaging solution for sliced products, has recently won the prestigious Swiss Packaging Award 2021 within the category “Convenience”. In terms of quality and innovation, the
meat, cheese or seafood products are
Swiss food industry is one of the world’s
ready to serve from their packaging.
most demanding markets, making this achievement even more significant! Many innovations start in Switzerland before becoming mainstream in the packaging industry worldwide. The award-winning FlatMap® packaging system was developed by tray-sealing and thermoforming specialist SEALPAC, together with its Swiss customer Bigler AG. Other close partners in the project were Van Genechten Packaging, the cardboard expert located in Kempten (Germany), and Buergofol GmbH, leading film manufacturer located in Siegburg (Germany). The resourcesaving FlatMap® solution relies on a high proportion of renewable raw materials, but also offers plenty of space for communication. Its striking and innovative look guarantees maximum
Another major benefit of the FlatMap® The eye-catching FlatMap® solution for sliced products under modified atmosphere saves up to 75% in plastic compared to conventional MAP systems.
carrier made from bleached or unbleached fibre. The carrier is coated
carrier by means of a peel tab, to allow Due to the perfectly flat design of
for disposal as plastic waste together
the pack, an entirely new level of
with the lidding film. Obviously, the
reclosability can be achieved. As
cardboard carrier is thrown away
such, FlatMap® guarantees optimal
separately as paper waste.
freshness until the very last slice and enables first-class storage in the consumer’s refrigerator, without the need for repacking. The system is available on all of SEALPAC’s Amaxseries traysealers with servo drive and reliable sealing process under modified
RESOURCE-SAVING FlatMap® provides exceptional opportunities with regard to branding and product information. The cardboard carrier can be printed in high quality on both sides, therefore offering plenty
with a thin protective layer, which
of space for product explanations and
provides stability, as well as a reliable
consumer communication. Owing to
barrier against fat, moisture and oxygen.
its striking look, the packaging will
The products are securely sealed under
always be a true eye-catcher on the
modified atmosphere by means of a
retail shelves, regardless of whether its
thin lidding film, hence prolonging their
presentation is vertical or horizontal.
shelf life. Both the protective layer and
In addition, the system offers even
lidding film are polyolefinbased, making
more convenience to the consumer:
them fully recyclable. Consumer-friendly
supported by an attractive design, sliced
62 FDPP - www.fdpp.co.uk
same time, recycling is improved. After is easily removed from the cardboard
atmosphere.
products are placed on a flat cardboard
to 75% of plastic can be saved. At the
an easy-to-grip peel tab.
SECURELY AND ATTRACTIVELY PACKAGED UNDER MAP
products in the spotlights. These
modified atmosphere packaging, up
finishing the product, the thin layer
FlatMap® preparation. This ensures a
puts sliced meat, dairy and seafood
of materials. Compared to common
opening of the pack is made possible by
attention of food products at retail.
The new FlatMap® packaging system
system is the resource-saving use
Equal convenience – even with renewable raw materials The Swiss Packaging Institute (SVI) honours outstanding achievements in the packaging industry with its Swiss Packaging Award annually. The jury’s explanation for awarding FlatMap® in the “Convenience” category states: “In more and more packaging, the proportion of non-renewable raw materials is being reduced and replaced by renewable raw materials. The challenge here is to maintain the original functionality. In the opinion of the jury, the new FlatMap® system solves this challenge convincingly. The hybrid pack made of cardboard and plastic offers a strong performance in terms of opening and reclosing compared to pure plastic solutions. In addition, the separate disposal of the two components is solved in an exemplary manner.” www.sealpacinternational.com
