Beauty Biz Year 16 Issue 2

INTENSE, , LONGER LASTING, NON-DRIP & TINTS.

The ABIA (Australian Beauty Industry Awards) were launched in 2011 to provide the Australian Beauty and Make Up Industry a much needed and often requested benchmark of excellence in business and creative ability on a state by state basis. These awards culminate in an annual gala event in August, following the Sydney Beauty Expo. The awards were launched due to industry demand and are judged by an independent panel of judges, media, PR and business specialists.

IMPORTANT DATES FOR ABIA + BEAUTY SQUAD ...

INDIVIDUAL CATEGORIES

NEW! Junior Therapist of the Year

Beauty Therapist of the Year

Dermal Therapist of the Year

Director/Owner of the Year

Best Cosmetic Tattooist

Sole Operator of the Year (ABN Registered)

SPECIALIST CATEGORIES

Best Marketing Award

Best Customer Care Award

Team of the Year

Best Salon/Spa/Clinic Training Award

Best Business Performance of the Year (non-salon)

EDUCATOR CATEGORIES

Best Industry Educator Individual

Best Industry Educator Organisation

Educator of the Year (Product/Equipment Company)

SALON CATEGORIES

Best Eco Salon/Spa/Clinic of the Year

Best Salon/Spa/Clinic Design

Best Newcomer Salon/Spa/Clinic of the Year

MAKE UP CATEGORIES

Bridal/Formal Make Up Artist of the Year

Editorial/Session Make Up Artist of the Year

STATE CATEGORIES

NSW/ACT Beauty Salon/Spa/Clinic of the Year – 4 Treatment rooms or Less

NSW/ACT Beauty Salon/Spa/Clinic of the Year – 5 Treatments rooms or more

VIC /TAS/SA Beauty Salon/Spa/Clinic of the Year – 4 Treatment rooms or Less

VIC /TAS/SA Beauty Salon/Spa/Clinic of the Year – 5 Treatments rooms or more

WA/NT Beauty Salon/Spa/Clinic of the Year – 4 Treatment rooms or Less

WA/NT Beauty Salon/Spa/Clinic of the Year – 5 Treatments rooms or more

QLD Beauty Salon/Spa/Clinic of the Year – 4 Treatment rooms or Less

QLD Beauty Salon/Spa/Clinic of the Year – 5 Treatments rooms or more

NOMINATED CATEGORIES Hall of Fame

Mocha Angels Humanitarian Award

VOTED CATEGORY

State and National Wholesaler of the Year

PRIZES INCLUDE

Crystal Trophy presented on the night of the ABIA’s Use of the Title of winning category for 12 months

Coveted PR in leading trade magazine Beauty Biz, PR campaign for EVERY winner

Personalised press releases and special PR pack with Branding and Communication experts Lily Blue Communications Additional prizes

ENTER NOW! DOWNLOAD ALL ENTRY CRITERIA AND FIND ACCESS TO THE AWARDS SITE!

brought to you by mochagroup

PUBLISHER

Linda Woodhead linda@mochagroup.com.au

GENERAL MANAGER

Jarred Stedman jarred@mochagroup.com.au

EDITOR

Louise May louise@mochagroup.com.au

ADVERTISING MANAGER

Nina Barbara nina@mochagroup.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochagroup.com.au

ADMINISTRATION

Jess Richmond jess@mochagroup.com.au

CONTRIBUTORS

Louise May

Linda Woodhead

Tina Winchester

Nancy Abdou

Charlotte Ravet

Lisa Conway

Elle Wilson

Paul Frasca

Rebecca Miller

Robyn McAlpine

Jay Chapman

Digital Health Co

Alanna Douglas

Tamara Reid

Phoebe Bawden

Nicole Le Lievre

Gry Tomte

Kara Lehmann

Kayla Zigic

Sarah Garner

OFFICE

PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155

mail@mochagroup.com.au www.mochagroup.com.au

DISTRIBUTION

Australia Post - Print Post 100005498

PRINTING

Printcraft

PUBLISHED BY mochagroup

PUBLISHERS OF HAIR BIZ, Beauty Biz & Barber Shop

Beauty Biz is published six times a year by mocha publishing

ABN 65 091 846 189

No Part of the publication may be reproduced in any manner or form without written permission. Beauty Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Beauty Biz are not necessarily those of the publisher.

No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear.

© 2023 mocha group

All rights reserved.

Editor’s Note

Welcome to our second issue for 2023!

We couldn’t be more eager to share this edition of Beauty Biz with you… and hope you’ll love what is a beautiful issue, featuring some amazing individuals on our industry. We talk to our ABIA 2022 Beauty Therapist of the year Jessica Turner and also meet the gorgeous Brooke Luke from Skin Love, who was a Finalist in several ABIA categories including Salon of the Year, Business Director/Owner of the Year, and Best Salon Training.

We spend 20 minutes with Industry powerhouse Carly Knowles, and chat with the inspiring and successful Rene Herald.

Also, in this issue we get to meet another one of our 22/23 Beauty Squad winners, Natalie Herschell and find out about her career journey so far as well as take you overseas to Hawaii to the recent Business Conference from Total Coaching Academy!

We meet a couple of amazing women from endota Wellness College, and you will also get to meet team mocha!

We feel honoured and so very blessed to have the opportunity to be able to share the work and knowledge of so many of our industry greats with our readers. We have so many brilliant minds and beautiful humans that take the time to contribute to our magazine issues, to educate our salon/clinic and spa owners and their teams.

From Medical Professionals, to Business Mentors and Coaches, to Educators, to Social Media, Marketing and Branding experts who devotedly go above and beyond to bring you the best when it comes knowledge, tips and great features surrounding all things beauty and business.

We hope that with every single issue that you open, you take with you some great learnings and sound advice.

So now…. Who’s pumped for the 2023 ABIA and Beauty Expo Australia??!!

Beauty Expo Australia celebrates its 20th anniversary this year, and is being held on the 26th-27th August 2023, at the ICC Sydney. Followed by our magnificent Annual ABIA Gala Event – on 27th August 2023, at The Star, Sydney.

The ABIA is open for entry NOW! And ENTRY DEADLINE is 22/5/23 with FINALISTS ANNOUNCED 26/6/23 and the WINNERS announced on the gala night!

It is going to be a huge event! So don’t miss out... jump over to our website and book your table and tickets. We can’t wait to see you.

www.mochagroup.com.au

Until next time,

Louise May, BEAUTY BIZ EDITOR louise@mochagroup.com.au

A Skincare Temple of Worship.

By Louise May

Rene Herald has a beautiful Day Spa and Medi-Spa in Sydney, Temple Skincare & Spa. Rene works on her client list as a therapist, one week a month, as after 29 years as a therapist her passion is still strong for her craft.

Rene loves caring for her clients, and she loves that they trust her with their skin and body results, so she doesn’t think she will ever give it up. Rene then spends the remainder of time in this wonderful industry between working in the office on Temple’s growth, marketing, and team development, and also working with her mentoring clients in Business Beyond Beauty to help grow their businesses to be profitable successful machines.

Beauty Biz Editor, Louise May, recently caught up with Rene to chat about her industry journey and success…

Can you tell us a little bit about yourself and when did your love for Beauty begin?

Well, I wish it was an inspiring story like when I was young, I suffered immensely with a skin condition, but it’s not. When I finished high school, in those days you either went to University or had a huge TAFE book given to you to look through at the different trades. I didn’t even know what a Beauty Therapist really did but my Mum thought it would be a great industry… probably so I could wax her chin in her old age in years to come lol. I have never looked back, I started with an apprenticeship and learnt what hard work for no money meant… kids these days would never survive scrubbing the skirting boards every day for $3.25 per hour even though you did them the day before hahaha. I worked in the city and had a really hard boss who taught me a lot in self-worth at least. I remember working for 3 months for no wage at one stage because she asked me to so she could renovate her salon. I then moved in my 3rd Year apprenticeship to an awesome salon where I stayed for about 5 years, I think. She was also a hard boss; she was kind whilst being firm but fair. Leanne, my boss, valued education.

I was so blessed that she sent me to every post graduate course she could find and she consistently empowered me with training. That’s where I really began my passion to be an absolute expert at what I had chosen to do as a career. This is where I truly fell in love with our awesome industry. I then went on to work for a chain of salons as the area manager and trainer before I was offered an opportunity to take a lease and Temple Skincare & Spa was born.

You are celebrating 21 years with you multi award winning Temple Skincare & Spa. What’s given your business strength over the years?

Education is everything to a growing business. Don’t let yourself become complacent or stagnant in what you do as we are in an ever changing and evolving industry. I hold over 30 different certifications and qualifications ranging everything from aromatherapy and oriental face diagnosis, to accredited laser technician and TAE Training and Assessment certified. Not to mention many marketing and business courses. After 29 years in the industry, I still complete a minimum of 1 post graduate curse a year. I believe it’s imperative to have a green and growing mindset not a ripe and rotting one.

Consistency is key to our success. We have little sprinkles of WOW that we offer at Temple during an experience with us and we call these our Signatures. These are non-negotiables and they are little things we do to ensure our clients ‘feel’ our values of Family, Love & Kindness, Honesty & Integrity and of course Education. These Signatures have become something that all clients expect when they book a Temple experience so it’s vital to our success to ensure that they are consistent. Our clients know that they trust in the experience they are about to get at the Temple because its consistent.

Be a leader not a follower. We stay in our own lane and do what we do. We research the newest and greatest technology to bring to our clients, we don’t follow trends we set them.

What has been the biggest challenge you have faced in business so far? How did you overcome this?

I would say definitely surviving the GFC and then COVID a close second. Wowzas, gives me the chills just thinking about these again lol. The GFC was really rough! I felt so alone and nervous all the time, feeling like you are always late in paying bills and watching them pile up, working ridiculous hours for almost no wage, having to let go of almost all my team, husband made redundant twice, morgage on hardship, and my accountant telling me to give up and go get a job… sheesh, lucky I am stubborn. Looking back, I am blessed as it prepared me for COVID. To overcome the GFC I had to micro manage every dollar we made to not only pay fixed overheads, but to re-distribute back to replacing the products used or sold, paying GST, super and taxes immediately, opening a million bank accounts (which drove my book keeper mad) to enable me to manage every cent to keep the business afloat. This set me up great for COVID because we had money in our savings and vault accounts, we could use to support the team and the business overheads whilst shutdown for the extended periods.

The next thing I did to overcome this challenge was to pivot my mindset and get back to basics. I realised that no one would want to visit my spa while I was feeling so stressed overwhelmed and on rock bottom, that energy is thick and sticky and had to go. My Mindset had to be faked until I believed it and I made a conscious effort every morning to show up and give 100% again to each and every client experience. I went back to basics in exceeding the expectations of each client that could still afford to come by offering little extra touch therapies to WOW them and make them feel great about spending their hardearned money with us. A lot of their households had also lost 1 income so this was an honour. I remembered why we had such a great reputation and why many of our clients has been coming, and in fact still after 21 years still come to this day. That was because we always focused on the little things that made an exceptional experience and we went back to these intentions. Slowly slowly things began to change. It still took years to recover, but look at me now, stronger than ever… ( I changed accountants after that hehe)

What would you say are the core values or philosophies which define your business and leadership style?

The way that I lead my team, the way I run my business and everything that I do in life and in business, oozes my core values.

Love and Kindness - Family is everything – Education is key – Honesty and IntegrityGenerosity

I believe it’s important to have clear values for your team to follow, and with those values, comes expected behaviours for the team to represent your brand. Our clients should feel our values when they have an experience with us at Temple. It is who we are and it runs through all we do in spa. For example, selling products to simply make targets is a below the line behaviour, all recommendations and prescriptions must come from a place of integrity for the clients need. The way we treat our clients oozes our values and the

way the team treat their job and each other also oozes these values. That’s why I normally hire off personality not simply skill set. I can teach you the sills to master your craft but I can’t teach you to be kind or considerate.

For me, I have always done business the same way as I do life, and that’s through my values. My leadership style is very values based and I expect my team to return the favour. I have an amazing manager in spa who manages the team and the spa’s operations amazingly, it is her job to execute things the way I would like whilst representing our values. I am more of a leader that guides the ship towards the directions of my vision if that makes sense whilst she manages the execution of all.

I have studied a lot of personality profiling (DISC Profiling in particular) and I find it super helpful to really be able to identify each and every team members personality and also their top 3 personal values in life to be able to lead them all well and in a manner that best suits their language and nurturing style.

Share with us your philosophies around staff selection and development.

As mentioned, I normally employ off personality and values. I incorporate a lot of personality profiling into my decision-making process around staff employment depending on what role we need to fill at the time. A nurturing day spa therapist is normally a different personality profile to a driven target focused medi-spa therapist so it’s important to tailor your staff around the

roles we need to fill and to fit the dynamic of the current team.

I believe it’s important to have a defined Induction process and onboarding process so new team members don’t get overwhelmed with the intense training that is needed for the role. It also ensures they bond with the team and have structure to what is expected of them and what they expect from us. Then there is also a structured and on-going training process that we have. I find that all staff come onboard wanting to grow as a therapist and thrive at the opportunity to expand their knowledge and skill set. Training is re-assessed every quarter as we don’t want team members to become stagnant or bored… Education is another of our core values so we employ team members who share this.

To keep your staff is easy, (except when COVID mindset became involved), they all simply want to be either seen, recognised, acknowledged and rewarded for the awesome work they do. We have tons of bonuses and incentives for them to earn more money when KPIs are reached, we have tons of games we play for motivation, we have team outings as rewards, Birthday bonuses, wellness bonuses and the list goes on… I want to come back as one of my staff next lifetime lol.

To ensure consistency with the teams’ performance and to contribute to their growth we have Weekly meeting, Quarterly Reviews, Mystery Shoppers and Yearly Planning Retreats. It’s an ever-moving machine.

cont’ over page

What’s your advice to others who aspire to build an impactful brand?

Bring your Passion for what you do.

Know your Business Values and let them ooze through everything you do this will leave clients with a Feeling that represents who you are as a brand.

Training Training Training. That is not only training at your craft but also business training, marketing training, leadership training. These are all vital to your success.

Can you tell us about your mentoring business, what inspired you to create Business Beyond Beauty?

I love love love this industry that we are a part of and I as one of my values is education, and another is generosity, It feeds my soul to pay it forward and empower other woman in business with the business skills and know ledge that has taken me 29yrs in this industry to learn. I love to help other salons/ spas and even hair salons succeed with profitable and sustainable businesses so they too can live the life they dreamt of when they opened their business. Speaking with many colleagues and owners in our industry over the years, it saddened me to know they are so far from their maximum potential and that with a little guidance and business knowledge they could be enjoying the art of business alongside their art of their craft in beauty and hair. Often, it can be lonely in business, and I see a large number of people struggling every day, or not tapping into their highest potential, while others are exhausted and completely spent from the demands of running a business in an ever-changing world. Feeling overwhelmed and of isolation is common and life balance and profits are scarce. No one goes into business wanting that right? It’s a hard slog for most so I get so much love from helping my clients learn from me rather than their mistakes to help them get their business to that next level and most of all to get their mojo back! I love the difference I can make to their lives. https:// businessbeyondbeauty.com

Can you tell us about Temple Hearts Charity.

Temple Hearts is the charity arm of the Temple Skincare & Spa. Part of my ‘why’ and my ‘purpose’ of my business, is to provide for people who have less than us. Being successful in business means I have the ability to help more people. Its bigger than just beauty and its bigger than us, it’s about having the pathway to be able to help others in need. We support many local charities and local schools. At the moment we are focusing on the Red Cross and all their missions and also the Woman’s Sanctuary which is a safe haven for woman and children who are homeless or trying to leave domestic violence environments.

We support these charities with their prize donations for their major fundraising events, and also by donating a percentage of our turnover

The support of our clients enables us to make

a difference and touch some souls in need. It’s nice to be able to pay it forward and support others around you.

How to you juggle a work life balance?

Well, I was a little dramatic and moved away lol. I relocated the family to the Gold Coast while my business remains in Sydney, I fly in and out for working on clients one week a month. When I lived in Sydney, I tried many times over the years to control my work/ life balance, however things always seemed to get in the way… either a staff member was off sick, or clients were complaining they couldn’t get an appointment and I found I was constantly sucked back into the vortex of constant work. I certainly wouldn’t suggest such drastic measures for anyone as it’s a little risky, however after being in business 21 years we are established enough and systemised enough for it to work. So now I work one week a month crazy hours in spa on clients, then the reminder of the month I only 9-3pm from my home working on the business. So, I am flexible and if I want to go for a walk on the beach during the day instead of 5am, I can.

What ways do you like to unwind and get out of “work mode”?

Walking outdoors and a good Aerial fit class or Pilates definitely feed my soul, however

since relocating to for better work life balance, Spending time with the family while making up for lost time is a priority.

Are there any must haves that you love to start your day with?

COFFEE before anything! Then my prayers and affirmations to maintain gratitude and connection to my spirituality is next on the list , before I love to take either an Aerial Fit or Pilates class or a beach walk with the dogs after the kids leave for school.

What’s on the agenda for the future?

I am driven and entrepreneurial (even though I hate that word) by spirit, so I have promised myself that I will withstand the temptation to open another spa on the Gold Coast. Instead, I will enjoy the moments with my family that working ridiculous hours in the business has made me miss out on, I will enjoy the work / life balance that the relocation has allowed. I will continue to enjoy my monthly visits to the spa where my clients and my team feed my soul. I will continue to work in my mentoring business, Business Beyond Beauty, which allows me to empower other amazing woman in our industry to grow the successful , profitable, and sustainable beauty businesses that they deserve.

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20 Minutes with Knowles Carly

By Louise May

Carly Knowles is a clinic owner who believes that ongoing education and lifelong learning is the key to success. With extensive knowledge and passion for the beauty industry and through her latest role as an Executive Coach with Total Coaching Academy her focus is now being on all things business. Having directed 2 successful skin clinics, and one with a 7-figure turnover, Carly has now also turned her hand to product development with the launch of Dewy + Lewy Skincare back in 2021.

Throughout her career she has trained with a huge amount of skincare companies, coaches, and business experts to refine her sales improvement strategies, identifying what the barriers to growth are and developing action plans to immediately resolve sales problems. So, Salon Owner, Skincare Developer and Business Coach are her many official titles!

We spend 20 minutes with Carly Knowles to find out about how she started in the industry and to chat about the many hats she wears, and how she balances it all. We also throw in a few fun questions and find out what’s on the agenda for the future!!

To help us get to know you a little more, would you share a little about your upbringing?

I grew up with very supportive parents. They pushed us out of our comfort zones, and encouraged us to have a go at any opportunity presented to us. We were a strong and loving family unit, but my Dad was the tough love kind of parent. I was a kid made from grit, one who built resilience hard and fast. Although I did have some really great friendships through my schooling years, I also was the target of a lot of bullying. This certainly toughened me and helped me to become unshakable later in life. Not because I don’t know pain or failure but because I was always told to push through. My parents

taught me to always show up and never give up. I think growing up in a small regional town also gave me that Country Kid mentality. We were rough and tough, and we embraced all of life’s experiences- good or bad. I grew up in a small country town on the border of Victoria and NSW on the mighty Murray River in Yarrawonga. I am so grateful for my Mum, a nurse, who instilled high quality work ethics in us from a young age, teaching us the importance of if you start something you finish it. If you say you’re going to do something, you show integrity and you stick to your promise. When I was in high school, I was certain I was going to be a fashion designer. I was a really good drawer, and always chose the arts or creative subjects, and one school holidays attended a program that was hosted by the Whitehouse Institute of Design. From that holiday program I was offered a scholarship at the institute of design. At the time, and being a country kid, I wasn’t quite ready for the big city life of Sydney, so I deferred the offer and instead started studying Beauty Therapy.

I am not surprised that I was so desperate to be part of the Beauty Industry because it’s all inextricably linked, all of these creative industries.

I found importance and sophistication in Beauty and fashion, designing for women, and the desire for creating products for women, primarily.

When I was 22 my beautiful Mum was diagnosed with a brain tumour. This was my first “life’s too short“ moment and influenced the ambition and drive for opening my own business. This was my

first skin clinic in Mermaid Beach on the Gold Coast.

I grew up in a home with many strong values, but one of the things I’ve always appreciated about my family is their great sense of humour. Laughter and taking the piss out of each other and making light of just about anything, and often turning tension into comedy. We sure knew how to amuse ourselves and each other with humour. I think this has flowed through into so many facets of my life, because I too find myself using comedy to entertain people in my circles, design quirky marketing strategies and social media posts, and to create fun in our workplace. We recently went viral on TikTok with a #prankwar skit between myself and one of my staff members gaining 9.7million views.

What inspired you to join the industry?

My very earliest memory of beauty was as a young girl, probably 6 years old. My grandmother was really into self-care. She had a basket full of nail polishes and equipment and would make sure her nails always looked gorgeous. When I would stay with her, she would always be involving me in the beauty routine.

I remember her having a drawer full of perfumes, skincare and make up, all Elizabeth Arden, Clarins and Clinique. I remember visiting my Nan regularly and we would sit up in her bed with clay face masks on and I remember how special and grown up it would make me feel.

I started making my own face masks when I

was a kid, mixing ingredients from the pantry like yogurt, egg whites, cucumber, and honey to give myself treatments. As a teenager, I became obsessed with skincare because I was struggling with acne and the self-esteem and bullying issues that would come from having bad skin. The closest skin therapist was an hour away, and I begged my mum to take me there for treatments. It was this super talented therapist that gave me answers and results and was probably one of the major inspirations for me in joining this industry as I was in awe of her knowledge.

Early in my career, I was fortunate enough to work for a very knowledgeable clinic owner and I saw a lot of young people with acne and many other skin concerns. It motivated me to want to help people with their skin. I gained a really good understanding and education around corneotherapy principles, and this is when I developed a love for active ingredients like Vitamin C, Retinol and AHA’s because I saw how it can really make a big difference with boosting collagen, smoothing fine lines and wrinkles, clearing acne, and decreasing pigmentation. I became obsessed with doing courses in skin anatomy, chemistry and gaining treatment experience.

I am so grateful to have had a busy career jam packed full of opportunities that have presented to me over the years.

I was lured to the Gold Coast in my early days to pursue working in the film industry because back then there was so much work happening in QLD.

I worked in some high-end clinics around the Gold Coast for a few years, where I snagged quite a few contracts working with some A-grade celebrities as their private therapist, and also working in the make-up trailers assisting.

I opened my first ever clinic, Bella Pelle Body Clinic, on the Gold Coast in Mermaid Beach and had that clinic for 10 years. It was my baby, and I nurtured and loved that business like it was my own child. I really miss all of my beautiful staff and clients from that clinic.

My husband and I then decided it was time to move closer to family, to have our own family, and relocated home to country Victoria where I would then open my second clinic in the small regional town of Yarrawonga.

I ran both clinics flying back and forth between them for about 4.5 years until real baby number 1 came along and showed me that I cannot be in 2 places at the same time. I now have one clinic in Victoria. Our clients know us as the place where beauty meets science. They have confidence in our reputation for combining therapies and customising treatment plans with an emphasis on clinical skin care and advanced technologies, unparalleled service, and proven results.

What achievement are you most proud of in your life or career?

I’m proud of all of my achievements but the thing I look at every day and that makes my heart smile is our kids. We are raising two very empathetic, open-minded, good-hearted people. I consider this as my most important role being a woman and a mother.

Lately I have found myself feeling quite proud of my personal transformation. I was (and still sometimes can be) a very stressed and anxious person. But I am lucky enough to have around me encouraging, good and empathetic people

who helped me to overcome my inner demons, and teach me ways to overcome rejections, teach me to deal with imposter syndrome, and life’s hurdles and how to react better to situations, enabling me to become a newer more improved version of myself. Life is an unpredictable journey. We travel from successes to failures while we try to find our place in the world, and I think for me it’s important to constantly pursue personal happiness. I probably would not say that I am proud. I am mostly grateful for the opportunities, for the people around me, my close circle, and for everything else that helped me on my journey so far.

I have worked a lot with young people, over the years, the raw and rough talent of our industry. I have had to teach them everything, and also overcome the initial difficulties, resistance, lack of resilience, the doubts they had, the series of rejections experienced, some simply with just bad behaviour, and other challenges working with young therapists presents. Watching their growth, them gain maturity and to see their resilience improve and flourish inspires me to no end. Watching them embrace the opportunities and become amazingly talented and successful therapists gives me so much joy. They make me proud.

Was business ownership always a priority?

Absolutely not. I have always been an ideas girl, always had that entrepreneurial spirit, but in the early days, the thought of owning my own business was just not even at the forefront of my mind.

Before I started my own business, I actually worked in a really amazing skin clinic on the Gold Coast which I loved, but I was forced to take some extended time off because I had to keep going home to Victoria because my Mum fell ill with a brain tumour. During this time, I started to feel like I wasn’t enjoying going to work anymore and thought it was the industry that I was losing interest in. But after clients started reaching out to me begging me not to throw the towel in because they loved having treatments by me, I realised what I was actually feeling was bored. I had realised I had reached my limit of opportunity in that business and could not progress any further up the ladder. My husband and I had been saving for a house deposit and it was him that encouraged me to use our savings, and have a bit of faith, take a leap, and accept the risk.

That’s the thing with business, you have an idea, and you say ‘shit, I hope this works’ and then you invest so much of your time, love, energy, and effort into it, and you’re so so so scared it won’t work. But I’ve learnt not to be so afraid to put yourself out there and fearlessly pursue your dreams. Don’t be afraid that people won’t like you, and that one of your greatest assets is being your unique self. Believe in yourself and your ideas!

What inspired you to create your own skincare line?

I take a very customer-centric approach. I love being in the position to help others with their skin and being able to share my knowledge is very important to me. Whether they’re my direct client, or someone reaching out to me on social media, I love these moments. Being able to help cont’ over page

people everywhere with their skin is my goal. I know how hard it can be to deal with issues like acne or impairments and how much it can affect your confidence.

Creating my own range has also enabled me to unlock my creativity and make an impact.

Lockdowns taught us all to pivot our business in some way. I had a side project I had been working on for years on and off, it was just a bit of a love project that I had never found the confidence to actually launch or do anything with. Having more time on my hands, & a very encouraging Business coach, I found myself feeling an urge to complete this project and actually bring it to life. I wanted to ensure that I would then have more security, for myself and my team.

So that is when Dewy & Lewy Skincare was born, a skincare range, offering powerful formulations, with multifunctional ingredients! We are so proud of what we have achieved with our new brand, and I am so grateful for the feedback, support and following so far.

You are a business coach with Total Coaching Academy, can you tell us what inspired you to join Julie PIantadosi?

Omg Julie inspired me to join Julie. I’m sure anyone who has ever seen Jules in action would understand what an effect she has on people. I remember back in maybe 2010 I first saw her at beauty expo, and I was in absolute awe of the way she presented. So raw, so real and authentic. So empowering. Someone who taught me to take 100% accountability with ZERO excuses. Back then I truly was winging my business. I was an amazing therapist, but I sucked at the business parts of running a business. I didn’t go into business to be good at book work, and understand P&L’s or KPI’s. I had no idea how to set goals and targets or even if I was being a good leader. I was an amazing beauty therapist. But it was Julie who helped me step into my power. She taught me how to be

a great leader, and showed me how to run my business fearlessly. I remember at the end of her presentation I thought to myself, one day I want to be like her. I want to be able to have that effect on people. I want to work with that woman. I truly believe I manifested that day back in 2010. Julie has taught us that every day we get to make a conscious effort to impact the lives of those around us.

Julies legacy is to mentor those people around her to be or have anything they desire. Her dedication to lifting the standards in our unregulated coaching industry is inspiring. Some days I still pinch myself to be surrounded by such amazingly talented, supportive women who accept me for me, encourage me and allow me to be my true authentic self. I am absolutely so blessed to be able to work with 4 of the best humans on this earth, our coaches Julie Piantadosi, Daphne Savage, Daniela Boerma and Kerrie DiMattia, who motivate me every day to be better than I was yesterday. Our clients are the most beautiful and inspiring people, who all have their own unique story, and it is my privilege to witness them become the best version of themselves. I truly have found my tribe. If you hang with us, we will transform your life. Literally. And make you laugh so so so much.

How do you balance wearing so many hats? Family life/managing a large team of people/ a product line and coaching clients?

The hat balancing act is not an easy one. And they do fall off sometimes. I do a lot of planning; set goals and I always take inspired action to get the job done.

I have had to work on improving my competencies under each hat but also knowing when to switch hats based on which business needs what, the individual employees or clients’ needs. After the shutdowns, I had staff pushing for work life balance, and was struggling to get commitment out of the team I had at the time. I weighed up my options, assessed the risk and then took the

gamble, and officially started closing the clinic on weekends. I wanted to keep the team happy, but also found that it kept me happy too. I was able to spend more time with my family and make them a priority for once by giving them the weekend for just us. We have been only opening Monday to Friday now for about 15 months and it has not affected revenue at all. It’s amazing how our clients have just worked around it and the team is more productive and focused during the week. I have very structured weeks. I set aside certain days for coaching, certain days, and nights for Dewy + Lewy and then I have my clinic days. I really work on owning my leadership style and work towards constant improvement in this area.

What’s an ideal Sunday look like to you?

Spending time with my husband and kids. We try to free up our Sundays so we can do something fun for the early parts of the day, maybe going out on our boat, or a park, or even maybe a day trip somewhere. We have beautiful waterfalls and national parks around where we live, and the kids love exploring. I spend most of my Sunday afternoons preparing for the week ahead. Meal preps, school clothes/lunches etc organising to make the mornings and evenings easier for us all during the week.

Craziest, funniest, or most unusual thing/s you’ve ever done?

Oh god- I don’t know if I can disclose all my crazy secrets haha!

My absolute favourite times are at conferences these days, I have so much fun with our group and there are so many funny stories. I am easily encouraged to publicly rap Shoop by Salt n’ Pepper whenever I am out with our crew. There was a lot of Hawaii antics this year jumping into swimming pools late at night, I directed traffic with a whistle on another night, and when I was younger, I was dared to lasso a cow in a paddock, lead it into town and tie it up out the front of a mates mums bedroom window for her to find in the morning!! - random I know!!

What’s something interesting or quirky we might not know about you?

I have a bit of a cocktail making obsession. I feel like it merges my creative desires with my love for chemistry and ties in nicely with my appreciation for alcoholic beverages. There’s just something about a well-made cocktail. They’re so much more than just drinks, they’re the backbone of a good night out, the temporary cure to a breakup, an instant boost of happiness. Apparently, you can tell what sort of person you are by the alcoholic drink you favour!!

Another interesting fact about me- I have been a celebrity beauty therapist for the likes of Kate Hudson, Asher Keddie, Debra Messing, Margot Robbie and many more.

I also get backlash for my love of lettuce and salt sandwiches!

Do you have a motto or signature life philosophy?

Happiness Is A Choice!

Don’t just learn, experience.

Don’t just read, absorb.

Don’t just change, transform.

Don’t just relate, advocate.

Don’t just promise, prove.

Don’t just criticise, encourage.

Don’t just think, ponder.

Don’t just take, give.

Don’t just see, feel.

Don’t just dream, do.

Don’t just hear, listen.

Don’t just talk, act.

Don’t just tell, show.

Don’t just exist, live.

What’s your greatest fear?

MOTHS!! Haha, weird I know, but I’m actually freaked out by the powder on their wings. -YUCK!!

Your greatest indulgence?

Massages + Chocolate

Favourite Drink?

Hmmm probably would be a tie between Amaretto Sour & French Martini!

Favourite Movie?

Hands Down Dirty Dancing! Omg Nan and I would watch this on repeat growing up and now my 4 year old Bonnie loves it too. (Well- we have to fast forward to the dancing parts) she actually has her own dirty dancing TikTok with 1.7mil views haha. (Like Mother like daughter I guess!)

Favourite Holiday Destination?

Aloha- Hawaii

Last question! What’s on the agenda for the future for Carly Knowles?

We have lots of new product innovations in the works currently with Dewy + Lewy Skincare, and we plan to scale that business over the next 5 years. We are launching new professional treatments, so rolling those out to our existing and new clinics with training for their teams will be a focus.

Our social media platforms particularly Instagram and TikTok are getting some attention and traction at the moment, so we are working on improving the management of this.

Bella Pelle Body Clinic has just recruited new staff and is launching some new and exciting treatments to the menu, so we are on a bit of a training and growth journey together as a team. We are so excited for the year ahead in the clinic. As for Coaching with TCA….wowee we have a big year ahead. Lots of travelling, lots of educational events, and hopefully lots of new clients for me to work with! You need to find the right people to have in your corner. Those who vibrate on a frequency of growth, self-reflection, and abundance. We want to be the community that motivates other business owners, supports them, and pushes them higher.

2022 ABIA Beauty Therapist of the Year

The Essence of Beauty!

By Louise May

Jessica Turner is originally from a small area called Marlborough located at the top of the South Island of New Zealand. Jessica moved over the ditch in 2018 and began working on Hamilton island before moving to Mackay 2020 to be with her Fiancé when Covid hit. That was where she met Ultra Essence Clinic owner Karen Formosa and began her journey at the destination day spa and clinic.

In 2022 the talented Jessica Turner received recognition for her expertise and advanced level of skill by winning the title of Beauty Therapist of the Year at the Australian Beauty Industry Awards (ABIA) and to top off the night Ultra Essence took out the Best Salon/Spa/Clin award in Queensland!

“At Ultra Essence we pride ourselves on having developed a strong team culture,” says owner Karen Formosa. “We have an integrative training program to nurture and cultivate the skills of our therapists and are so proud to be Mackay’s award-winning spa with a team that demonstrates excellent skills, knowledge, and innovation. Winning on the night was an absolute dream but the icing on the cake was for Jessica to be honoured individually as well.”

Beauty Biz Editor Louise

May chats with Jessica…

How did you get started in your career in the skin and aesthetics industry?

I began an application into nursing but one of my best friends made a comment that it may not be for me and mentioned she was heading to Beauty school, so I also applied. For years the 2 of us made comments about starting a day spa that was fairy tale themed called Beauty without the Beast, We still laugh about this to this day as we have all taken such different directions with our Beauty careers! I was lucky enough to finish Beauty school as Top Professional Student, so it was safe to say I found my calling.

You are currently a senior spa therapist and head of education at Ultra Essence Day Spa in Mackay Queensland. Can you tell us about that and how long you have been in that role and what does it entail?

I was lucky enough to be offered a senior position at Ultra Essence in July 2020 and alongside Karen we created a new role at Ultra Essence ‘Head of Education’ in May 2021. Training is something I’m so passionate about, Karen also saw this and that’s how it began.

As a Senior therapist I spend my on the floor hours focusing my full undivided attention to my spa guests. When I’m wearing my Head of Education hat I focus on creating and scheduling resources, videos, team training sessions and individual training. I find constant revision and team discussions help relight the teams passion and remind us of all of the little details that make us Ultra Essence.

As a team we are extremely lucky to have Karen as she allows us to grow and explore new ideas and treatments.

You are an internationally recognised with a Diploma as a qualified Beauty/ spa therapist. How did you gain that qualification?

I went to an amazing private beauty school, Elite International School of Beauty in Wellington NZ. As an internationally recognized training facility we had so much more available to us such as Cidesco and Cibtac qualifications. The tutors really pushed us to achieve an international qualification, I myself Qualified in Cibtac beauty, body, and electrolysis.

How do you train and develop your team to help them be the best they can be? I have learnt and incorporate each team members learning styles. This ensures everyone gets the most out of each session.

We have weekly one on one meetings to check in with each member of the team as a great opportunity to recap on their week and anything little challenges they’ve faced and recap on how amazing they’re doing.

We have a monthly ‘3 hours of power’ training session where we focus on one or two particular things at a time, this could include a zoom meeting with one of our amazing BM’s, guest speakers, in spa practical training.

Every couple of months we do a team building session we think it incredibly important to reunite the team and bond as the Ultra Essence Family. Regular quizzes, case studies and training videos fill in the gaps in between the power training sessions.

We also have an open-door policy; the team are able to contact me day or night through a group chat or individually if they ever need help with anything at all!

We’re incredibly lucky to have a close team that are all equally as passionate about our purpose at Ultra Essence.

Jess with Tony Hasham from Mayerling Skincare at the 2022 ABIA

Jessica Turner

You have a very strict induction process for new employees, can you tell us about this?

We pride ourselves at Ultra Essence for consistency in our luxury treatments and service. Each new therapist begins with two weeks training. From front of house duties, learning the ins and outs of the business right down to how to answering the phone. As of course this is the first introduction for some new spa guests so it extremely important to create that great first impression. This also allows current guests the opportunity to meet and greet the new therapist and in turn when they start taking appointments guests feel more comfortable making those appointments because they have made that connection with the new therapist. Throughout these two weeks we also have the new therapist sit in on our therapist treatments to start introducing them to our presence and detailed touches in the room. Also, all treatments have procedures and after training in treatments the new therapist is required to complete three case studies of each treatment to become competent before taking appointments, we urge our other team members to be models to help gain feedback.

Can you give us an insight to your working relationship with owner of Ultra Essence and mentor Karen?

To say I am grateful for Karen would be an understatement, our Ethos blend seamlessly. Karen allows me to explore new theories, train in new and exciting things and challenges me every day to be better. When I first moved to Mackay, I struggled to find a good job in the beauty industry. I contacted my BM from Hamilton Island and asked her to point me in the direction of the best spa in Mackay and she said Ultra Essence, I haven’t looked back since.

How do you balance mum life and work life?

I definitely haven’t perfected the balance as of yet, it’s a work in progress. Nap times and evenings are great for admin and training requirements.

I am lucky to have a small but amazing support system around me and a couple of day care days make getting back on the floor with clients easier.

You are the current ABIA Beauty Therapist of the Year. How did you feel on the gala night?

Taking out the title of Beauty Therapist of the Year was a dream come true and made even more special to celebrate with the team winning best Spa/Clinic in QLD! It was such a fabulous night. The whole process of entering really made me look at what I do, what I can improve on and where my career is headed. I would encourage anyone to enter!

What’s next for Jessica?

At the moment I’m enjoying working on some exciting new things with Ultra Essence as we relaunch into the medi spa space. Primarily focusing on skin and working with spa guests with yearly skin journey plans. To do this we are closing for a couple of weeks of training with the team before our relaunch. Karen, Lisa, and I are writing treatment procedures, adding new treatments and I’m solely responsible for creating a training plan for those weeks so we have a few very busy months ahead as you can imagine.

“WE ALSO HAVE AN OPEN-DOOR POLICY; THE TEAM ARE ABLE TO CONTACT ME DAY OR NIGHT THROUGH A GROUP CHAT OR INDIVIDUALLY IF THEY EVER NEED HELP WITH ANYTHING AT ALL!”

SKIN LOVE STUDIO.

By Louise May

Brooke Luke came into the beauty industry when she left high school and she started her own bridal makeup business. Brookes makeup business was extremely successful, and she won multiple awards during 2017, 2019, and 2020 as Best Bridal Makeup Artist in Western Sydney.

During this time, Brooke was passionate about skin due to her own struggles with acne as a teen, so she studied a Diploma of Beauty Therapy full time. Once Brooke completed her studies, she worked in a beauty salon and became the biggest skin nerd you’d know. She developed this wild passion for skin education and providing corrective treatments to clients who were struggling with aggressive skin conditions.

Brooke researched everything there was to know about the skin industry, the best education platforms, joined all of the Facebook groups, attending many educational training days, created an obsession researching modalities out there, that would give her clients the best results... and she just knew she needed to be her own boss.

Beauty Biz Editor Louise May chats with Brooke about her Industry journey…

How did you come to own your salon?

How did it all start?

When starting Skin Love my goal was to create a results driven skin clinic for people struggling with their skin and provide an elevated working culture for skin therapists.

Skin Love started in the back of a noisy hair salon, in a small beauty room. Here is where

I established the foundations of Skin Love and shared our message of being a safe space for you to feel comfortable seeking professional assistance in correcting any skin condition, whilst advocating for self-care and wellness. In my little beauty room, I worked 5 days a week, where 4 days of the week I worked 12 hour days. I worked countless hours treating clients whilst investing in cosmeceutical skincare, modalities, and education to continue providing the best experience to my clients. I had been open for 5 months, my books were full, and demand was high! I took the leap and started the hunt to commence the journey of building my own clinic. I had finally found the perfect shop in the perfect location, inspected the space, and just knew I needed it... the next day we went into our first lockdown. I could not get this shop out of my head, and took the risk and signed the lease, commenced the council process which took 6 months and finally got to the build stage where my dream clinic was brought to life. These beginning stages of Skin Love make me emotional every time I reflect on my journey, and with thanks to our first lockdown this truly grew my business to where it is today.

How did you go about growing your team?

Once my clinic build was completed the hunt was on for my first ever super star therapist.

“WE ALSO HAVE AN OPEN-DOOR POLICY; THE TEAM ARE ABLE TO CONTACT ME DAY OR NIGHT THROUGH A GROUP CHAT OR INDIVIDUALLY IF THEY EVER NEED HELP WITH ANYTHING AT ALL!”

After searching for the right person, I soon met my dream employee and we hit it off after what turned out to be a 5-hour interview / trial process... we just got each other and had the same values!

Soon after employing my first therapist, her days were booked back-to-back, we were extremely busy and could not keep up with the demand! 5 months later, I found our next pocket rocket and trained her in all of the skin education and customer care skills she needed to be an excelling skin therapist. Here is where I established extremely values driven and passionate skin therapists and a people first business model. We soon went into our second lockdown, which when you find the positives, could not come at a better time for my business. Again, Skin Love GREW during this time. We had just introduced our exclusive skincare line Lira Clinical, and this lockdown established the foundations of our now super successful treatment planning and skin prescription process.

The demand was high to get back into the clinic and by having the time to work on elevating our skin journey experience process, it was time to welcome our first clinic coordinator to the team. Being in a position to hire someone whilst the business was not running at its usual capacity is something I am extremely proud of and was another steppingstone of our continuous growth. From here, the team has continued to grow with more skin therapists and another clinic coordinator. I am extremely proud of the team I have and am grateful to have been able to provide my staff the awesome team culture and values we have all worked on instilling into the business, and I am grateful to learn every day from the people I have in my business.

Can you tell us about some of the services you provide, and what sets you apart from other clinics?

We provide corrective skin treatments with our range of advanced Lira Clinical peel systems, and modalities including Dermalux LED devices, Exceed Microneedling, Elementals Nanofusion and Observ 520 Diagnostic Imaging. We are proud stockists of the brands we range in clinic which all align to the philosophy we have curated of how we correct skin.

Our skin treatments are results driven and elevated to create functional change in the skin, whilst complimented with elements of relaxation for our clients to take the time to invest into their selfcare and wellness. For us, treating the skin isn’t just about what is presenting on the surface of the skin... we investigate the ‘why’ behind what the skin is telling us by creating focus on our client’s hormonal health, gut health, mental health, and ensuring we are educating our clients on these factors during the treatment planning process to deliver the best results possible.

As a passionate team of skin therapists, what sets us apart from other clinics is our continuous emphasis on developing the best client experience possible. We have created strong systems to create open communication with our clients, which has allowed our them to gain trust in us as professionals assisting them on their skin journeys.

Skin Love wouldn’t have all of our points of differences without the team we have. The energy and passion our team has created is received by all of our clients, providing this positive and excitable atmosphere for all clients to feel confident in their skin journey.

Which aspects of your work do you love the most?

I love being a growing leader to my team and supporting them in their personal and professional development. I say growing leader, because I am always learning and investing in myself to continue to provide my team with the best qualities that I think should be expected from anyone who is in a leadership position. When starting a business and the hiring process, it is so scary. I remember being hesitant to hire because ‘what if I can’t pay my staff?’.. ‘what if there isn’t enough work?’. I am so proud that after 2 years of having employees, I have been able to provide every employee of Skin Love a great work-life balance, opportunities for personal and professional development and have established open communication for a voice in what we do.

I love our clients and providing a safe space for them. Suffering from any type of skin condition is already hard, and feeling heard by people is even harder. To be on such a personal journey with our clients, providing an environment where they are understood and heard, creating life changing results and understanding how what we do impacts their lives is so empowering. I am so grateful for our clients and how much they have supported my business through our evolving growth, challenges and hardships of lockdowns and floods leading to multiple business closures. Our clients are the reason why we get to wake up everyday and do what we do! cont’ over page

Can you tell us about your training and education for your team?

We love training and education! Continuous professional and personal development is something I invest into my business and team on a weekly basis. To create change and growth, I believe you must invest in your people and your time to continue to elevate your business.

We conduct educational training every fortnight and have our team join in on team led training. This allows each of our skin therapists to educate each other in areas they are passionate about and thrive in. Every month we have set training booked in advanced with our Lira Clinical educator to develop our skills and knowledge in our professional treatments and retail ranges. Other areas of training focuses are by outsourcing educators for different skin education, modality, or holistic internal health training sessions.

My team is supported with weekly meetings to set goals, celebrate their achievements, and identify any roadblocks in their weeks, and with monthly one to one’s where we dive deeper into celebrating their overall performance, client success stories and how I can best support their careers at Skin Love. The team comes together every 3 months for our awesome team development days to elevate our careers as skin therapists.

Who inspires you most and why?

My team inspire me every day to keep moving forward. I am fortunate enough to work with the most incredible group of passionate, loyal, and positive women!

My team work extremely hard every day to provide all of our clients with the best experience, support in their skin journey and celebrate their skin wins. I just wish everyone could see and experience the extra mile my team take on the back end of how much they care for what they do, and the clients they are treating.

The most inspiring part of the team I have, is that they find the positives out of each challenge or hardship we have come across and always adapt, create learnings, and discover areas of opportunity and growth. Working with a group of women with this mindset is not only rewarding, but extremely inspiring and encouraging to keep going in business, and to know that through those hard times you have people backing the decisions you make, align with your values, and understand your why. The good always outweighs the bad!

You have had a rollercoaster ride in business over the last 3 years with covid and 3 floods! How did you face

This year I am in the best position my business has ever been in, and I am feeling grateful for

the journey I have had so far, and for not giving up. All of these challenges we have faced have shaped me into the leader that I am today, and the quick growth has allowed me to create foundations in my business that others may not have been able to do so quickly.

I think the only way to rise above challenges and adversity is to view every up and down in business as an opportunity for growth. I am a firm believer that nothing is ever a mistake, and rather is a learning opportunity or tool of how we can improve moving forward, better handle challenges the next time around, and continue to elevate every element that we are providing to our clients.

As a leader, a tool that is very useful is to be open to feedback and create time for yourself to reflect on every aspect of your day. By creating self-awareness and being open to reflection, I truly believe that this mindset has allowed me to adapt and find opportunities through challenges such as lockdowns, floods, staff changes, feedback and so much more, and all of these areas have truly shaped Skin Love into the success that it is today.

What is next for Brooke Luke?

You never know your next steps in business, no matter how much you plan out your goals, there are always challenges bound to be thrown your way!

Right now, my focus is to continue my personal development as a leader, create stronger business foundations and structures to continue that elevation of our client experience and results, as well as providing incredible opportunities for my team.

I have a bunch of goals that I have been fortunate enough to have already ticked off the list, but a clinic expansion and growing the team is always on the cards for when the time is right. I would also love to continue growing the Skin Love brand and creating more awareness of who we are within the professional skin industry and provide education not only to our clients and followers, but also to other skin therapists and clinic owners.

Shape Clinic. The World-Renowned Aesthetics Clinic in the Heart of Sydney!

Established in 2005, Shape Clinic is the vision of Dr. Steven Liew, one of Australasia’s leading Specialist Plastic Surgeons. Dr Liew is praised globally for his expertise, and world first techniques in facial enhancement. With a passion and determination for continuous improvement, Shape Clinic is recognised within the plastic and cosmetic industry as an international centre of excellence and research.

Whilst Dr Liew specialises in both breast and facial surgery, his devotion to the aesthetic industry has also seen him develop a series of world first non-surgical procedures which have earned him an international reputation.

These pioneering techniques to re-shape and dramatically transform facial shapes and features have revolutionised the industry. Many also know Dr Liew from his sell out event, Aesthetics Australia where the objective is to share, learn and advance together. Dr Liew aims to promote industry growth by enhancing the overall standards of non-surgical therapies. Dr Liew is also the first practitioner of choice for pharmaceutical companies and aesthetic medical providers when launching new generation dermal fillers, advanced facial procedures, and medical equipment onto the market in Australia and Asia.

Poised to set a new standard in aesthetic improvement, Shape Clinic is situated in a Darlinghurst warehouse conversion. Dr Liew worked alongside local Paddington Interior

Architect, George Livissianis to create the new space. Moving from the 1st floor to the top floor which is 200 square meters in size and spread out over two levels with striking Sydney views and a large outdoor space. The project started in June 2021 and was completed in November 2022.

Dr Liew designed a space that reflects his personality; a visionary, highly astute, accomplished, functional and serene. A space that once you enter, shuts the outside world out. Somewhere that would support the growing clinic, but also craft a sense of calm, while expressing the approach of his clinic’s practice - which is at the forefront of new aesthetics and cosmetic procedures in Australia.

The space has been sculpted with curves that intuitively flow from one area to the next, adding softness and beauty whilst creating a vibrant feeling. For Dr Liew, shape is at the heart of aesthetics. The softness in the curve reflects the physical beauty, every part of the face as

a complex space, gently guiding from a convex surface to a gentle concave curve, nothing flat, nothing sharp. Soft, organic beauty. Shape is a life force, it creates emotion and when our shape is in harmony, everything falls into place.

THE SHAPE CLINIC TEAM

Patients of Shape Clinic are instilled with confidence that the treatment they receive will bring noticeable, subtle results. All treatments performed are strategically planned as part of a long-term goal to enhance their natural beauty. The promise Shape Clinic make to their patients is that: “Everyone will notice, but no one will know.”

Alongside Dr Liew, you’ll find his curated team of professionals working with him at his clinic. As with anything Dr Liew puts his hand to, when selecting his line-up of cosmetic specialists, he’s done so in a meticulous fashion – only onboarding the very best and most sought after in the industry.

Bernice Ellis – Registered Nurse and Clinical Cosmetic Nurse Specialist

With a background in surgical theatre, Bernice has specialised in non-surgical cosmetic procedures for the past two decades. Bernice has a legion of loyal clients and is well regarded as one of Australia’s leading injectable nurse and laser specialists. Highly skilled in anti-wrinkle and dermal filler treatments, Bernice produces outstanding results for her clients.

Dr Danae Lim – Cosmetic Physician

Dr Danae Lim is a cosmetic physician with over 16 years’ medical experience. She is highly trained in non-surgical cosmetic procedures, and has an extensive background in emergency, being extremely vigilant about safety in cosmetic practice. Skilled in cosmetic injectables, thread lifts and other non-surgical modalities, Dr Lim provides a holistic treatment plan tailored specifically for each individual. Echoing the philosophy of Shape Clinic, Dr Lim believes in a collaborative approach between her and her clients to achieve the most natural and individual aesthetic beauty.

Nicky Lurie - Skincare specialist

A lifelong skin aficionado, Nicky is passionate about matching the correct product to the right indication. With 18 years’ experience as a skincare specialist, a gentle touch and dedication to her craft, Nicky takes pride in performing treatments that are not only comfortable, but effectively support Shape Clinics surgical and non-surgical offering. “We are committed to helping our patients feel confident and beautiful in their own skin,” says Dr. Liew. “Our goal is to make sure that each patient leaves Shape Clinic feeling confident, refreshed, and rejuvenated.”

From an educational perspective, Dr Steven Liew has created the “Shape creative space” to educate and collaborate with other aesthetic practitioners locally and around the world. “The new Shape Clinic has a dedicated educational space with a state-of-the-art AV system that allows us to broadcast what we do worldwide,” says Dr. Liew. “Shape Clinic has always been considered to be a centre of excellence and this new space enhances that experience.”

When this incredible collective come together, they offer the very best that the industry has to offer. The team at Shape Clinic are a team of professionals who share the same ethos of wanting to help their clients feel like the most beautiful version of themselves, all whilst maintaining the natural beauty they’ve been gifted with.

When you enter the doors of their new luxury space in Darlinghurst, you’ll feel the sense of “oneness” and calm, not only from the carefully crafted clinic itself, but from the entire team at Shape Clinic.

Shape Clinic is located at 501/19A Boundary St, Darlinghurst NSW 2010. www.shapeclinic.com.au

Wellness College By endota

endota is the largest day spa network in Australia, with nearly 100 spas nationwide. With the aim of growing it’s network of spas and therapists, came the launch of endota Wellness College. A registered Training Organisation offering nationally recognised training in Beauty Therapy, Remedial Massage and Salon Management.

At endota Wellness College, they are known for producing highly-skilled beauty and wellness industry professionals. With courses that keep pace with fast-moving trends in technique and technology.

endota Wellness College trainers and educators are not only well connected, but they’re industry leaders in the field, who will pass on their expert knowledge. Over 80% of graduates are working in the Beauty & Wellness industry.

endota’s founding director and CEO, Melanie Gleeson, started the spa 20 years ago with a singular focus on women’s wellness, now it is a nationally-recognised brand with a reputation for strong ethical principles as well as superior service and treatments.

Beauty Biz editor Louise May chats with endota Wellness College CEO Helen Robb-Lacey and Margaret Towse, who is a 23-year-old endota Wellness College graduate who now runs her own beauty business, alongside working as a mentor at endota Wellness College Docklands campus.

Helen, can you please tell us about endota Wellness College and how it all began?

endota Wellness College started because endota has 100 Spas across Australia and we felt after 18 years of employing staff that we were well situated to open a Registered Training Organisation (RTO). This RTO would train the students to become employment ready. It is one thing to teach the practical and theory side of the course but to bring it all together and teach spa etiquette and consultation methods. It is the complete package.

What does your role entail?

My role involves Building the culture of the business, which is driven by our values Intent, Connect , Truth & Balance. endota Wellness College has the philosophy of living our values in all that we do. We

start all classes with a meditation to set the Intent for the day. I work on the Strategy and my passion is to have the students seamlessly walk into employment as they have been trained to be work placement ready.

What courses are available and what qualifications are achievable with endota Wellness College?

Courses available are Diploma of Beauty Therapy, Remedial Massage, Spa Management, Certificate III in Beauty Services & Certificate III for School Based Apprenticeship and Traineeships (SBATS) .

Certificate III in Beauty Services is a shorter course compared to our Diploma courses. It is made up of 18 Units that involve Waxing, make up , Tanning , eyebrow shaping and tinting and much more. It’s our short course that is accredited. All our courses can lead to further Study, Dermal therapy , Myo therapy etc...

Helen Robb-Lacey

Margaret Towse

Is endota Wellness College only available to endota employees? If not, do you find job roles within the brand for students?

endota Wellness College is an RTO and all of our courses are nationally accredited and recognised, so we supply a flow of Graduates to the Beauty Industry. Naturally many students choose to work at endota but if they don’t, we have many Graduates that we are able to put in contact with employees within the Industry.

What is so unique about endota Wellness College?

endota Wellness College assimilates a Spa, so from day one the students are habitually learning how to maintain a spa, be aware of the working environment and know exactly what to expect once they go out and work in industry. They are customer focused and are learning to combine all the skillset required to seamlessly transition into work. The beautiful environment inspires professionalism.

Margaret, tell us a little about yourself and what inspired you to choose beauty as a career?

I’ve always wanted to have a career in beauty even from a young age. I’ve always been creative and wanted to corporate that into my work and being in this industry you can really shine.

What was it about endota Wellness College that made you decide to study there?

The reason for picking endota over the other schools was it didn’t feel like a school. You walk in and are instantly relaxed. It was a calming environment, and the people were so welcoming. It also was the only school that offered part time classes after your typical 9-5 job, so I was able to work full time but also study.

Was business ownership always a priority to you?

Not at the start no, but once I realised how easy it was to start a small business and the income it could make, it then became my number one priority and main goal.

What is the support from endota like? You couldn’t ask for a better group of people to support you. All the trainers and staff at endota would go out of their way to help you if you’ve asked for it.

Tell us about your mentorship role at endota Wellness College?

I currently work as a host at endota Wellness College, and I find it really eye opening. I can relate to the students who are stressed from assessment, or I can guide them if they are struggling with something or trying to overcome any issue they are stuck with. As a host you are the first face they see when they start their day.

endota Wellness College has campuses in NSW, QLD, and VIC.

www.endotawellnesscollege.edu.au

Smart Salon & Clinic owners have boosted the sales & profit of their business by using Mayerling Professional Peels & Take Home Treatments Winner

This promising union falls under Medik8’s Social Investment pillar, as part of its wider sustainability strategy, and was inspired by the brand’s founder, Elliot Isaacs - an ocean lover and PADI Master Scuba Diver.

This particular partnership was a natural choice as both parties are on a shared mission to drive local action for global ocean conservation through a comprehensive, science-backed and results-driven approach. The ocean plays a hugely important role in carbon sequestration and climate regulation, as well as fostering biodiversity and supporting coastal communities. Medik8 is very proud to have partnered with PADI AWARE Foundation to support their amazing work caring for our precious oceans.

Learn more about our sustainability mission at medik8.com.au/eco.html @medik8anz #SaveTheOcean

FRESHA CLIMBS THE RANKS IN TOP 100 GLOBAL MARKETPLACES, EMPOWERING HAIR, BEAUTY AND WELLNESS BUSINESSES

their operations, promote their services, implement marketing campaigns, sell products online, and safeguard against no-shows and last-minute cancellations. The platform offers merchants a comprehensive suite of tools for seamless business operations, including appointment bookings, point-ofsale, customer records management, marketing automation, loyalty programs, beauty product inventory, and team management. Fresha’s consumer marketplace bolsters partner businesses’ revenue potential by leveraging the consumer marketplace, online bookings, automated marketing through mobile apps, and advanced integrations with major tech brands such as Instagram, Facebook, and Google.

Fresha has built an extensive network of approximately 90,000 merchant venues worldwide, predominantly located in the United States, United Kingdom, Canada, Australia, New Zealand, and Europe. Customers book tens of millions of appointments on the platform each month, processing over $10 billion in annual gross merchandise volume (GMV). Supported by New York-based equity firm General Atlantic and other investors like global beauty entrepreneur Huda Kattan, Fresha’s valuation surpasses $640 million valuation with its Series C investment round in 2022. www.fresha.com

THE ASAPS 2023 NON-SURGICAL SYMPOSIUM LAUNCHES WITH FIRST-EVER SCIENTIFIC ADVISORY COMMITTEE

Fresha, the leading marketplace platform for beauty and wellness, has cemented its global standing by debuting on the a16z Top 100 Global Marketplaces list.

Securing the 59th spot, Fresha has outperformed competitors in the global hair, beauty, and wellness market, reinforcing its position as the world’s topranking and fastest-growing marketplace platform.

The California-based venture capital firm Andreessen Horowitz compiles the Marketplace100, assessing companies based on comprehensive marketplace activity scores. These criteria include annual gross merchandise volume (GMV) from Bloomberg, app performance data from Apptopia, and SimilarWeb.

Fresha’s founder and CEO, William Zeqiri, attributes the company’s ranking to its substantial global impact and market leadership. “This milestone demonstrates our partners’ adoption of our technology to manage their businesses and emphasizes Fresha’s customer-centric approach, which perfectly aligns with consumers’ preferences for discovering, booking, and paying for beauty and wellness appointments with local businesses.”

Fresha’s customer-focused philosophy, competitive edge, and product quality have propelled its success. The platform enables businesses to streamline

A brand-new expert Scientific Advisory Committee has been revealed for the 2023 ASAPS Non-Surgical Symposium, set to make 2023 the most inclusive and diverse year yet.

The Scientific Advisory Committee has been built from a diverse selection of industry experts who have come together to curate the much-anticipated Non-Surgical Symposium education program, ahead of NSS 2023 that is anticipated to be the most comprehensive yet diverse event yet.

Made up of a panel of experts from dermatology to dentistry, the committee is now working hard behind the scenes to pick the very best from the hundreds of scientific abstracts entered to be part of the event, which Dr Naveen Somia, the Non-Surgical-Symposium Scientific Convenor, cites will be the most diverse and inclusive event to date.

Working alongside Dr Naveen Somia as part of the new Scientific Advisory Committee, are 6 highly regarded experts from the industry, including:

• Dr Agnieszka Warchalowski, Cosmetic Physician

• James Vivian, Dermal Therapist

• Suzie Hoitink, Business Consultant and Registered Nurse

• Dr Ryan De Cruz, Specialist Dermatologist

• Anita East, Author and Nurse Practitioner

• Dr Giulia D’Anna, Dentist and Cosmetic Injector

The NSS is an annual three-day conference dedicated to excellence in nonsurgical aesthetics. Brought to the industry by ASAPS, the Australasian Society of Aesthetic Plastic Surgeons, the NSS event provides practitioners with the latest scientific research, technical expertise, cutting-edge developments, and best practice advice from industry experts that can’t be accessed anywhere else. The NSS is open to AHPRA registered health care practitioners, including specialist plastic surgeons, dermatologists, medical practitioners, dentists, nurse practitioners, registered nurses, enrolled nurses as well as dermal therapists and practice staff.

The 2023 NSS will be held at the Gold Coast Convention and Exhibition Centre (GCCEC) from 23-25 June 2023, and talks can be accessible online after the event. Registrations for delegates are now open: https://tphe. eventsair.com/2023-non-surgical-symposium/registration/Site/Register

MEDIK8 ANNOUNCES ITS FIRST CHARITABLE PARTNERSHIP WITH PADI AWARE FOUNDATION™, SUPPORTING OCEAN PROTECTION PROJECTS AND INITIATIVES ACROSS THE GLOBE.

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This week, Timely is launching the first of its kind Virtual Masterclass in partnership with Tom Chapman focusing on Mental Health Awareness, making it the first booking tool industry-wide to incorporate educational certification into its product offering

Two years in the making, the course provides Business Owners and their team members with the skills required to recognise the signs and listen with empathy by teaching professionals how to help clients in need find the correct help. Designed not to diagnose, advise or prescribe, but instead to create a safer, more understanding environment at work and in the salon, this Masterclass teaches respect, sensitivity and understanding to hair and beauty professionals those who are treating clients navigating tough times.

This important piece of work has been led by EverCommerce’s Head of Strategic Partnerships for Timely, Tamara Reid, who has been responsible for bridging the gap between technology and the professional hair and beauty industry.

Timely partner Tom Chapman of The Lions Barber Collective, said “‘72% of those who take their life have had no contact with mental health services in the 12 months before they die, but they have probably had a haircut or beauty treatment. The hair, barber and beauty industry infrastructure is incredible, we are on every high street from villages to cities serving the communities. We don’t want turn them into doctors or therapists, far from it, the idea is that we can bridge the gap between the communities we serve and the resources available.”

The Mental Health Masterclass is a two-hour training course which takes the learner through four pillars of awareness; Recognise, Ask, Listen and Help and is available online to all hair and beauty professionals - Timely customer or not. The Masterclass can be accessed through all devices with an internet connection at www.gettimely.com/mental-health-masterclass from the 23rd of January.

www.gettimely.com

IMPORTANT CHANGE TO ADVANCED COSMECEUTICALS SKIN GROUP (ACSG) LEADERSHIP.

This is an exciting time for ACSG given its leading portfolio of cosmeceutical skincare brands mesoestetic, Medik8, DMK, WiQo, CALECIM, etc. and medical aesthetic equipment such as Lutronic. The ACSG Board has also approved a number of substantial investments to accelerate growth and to better support clinic partners, which will be rolled out in the coming months.

NEW RANGE BY O COSMEDICS

Together with the ACSG Board, it was agreed that a different direction to deliver the Board’s vision was needed. As a result, ACSG’s CEO Tina Bannister has resigned. Daniel Dickson, founder and former CEO of DMK’s ANZ distribution business and board member of ACSG, has stepped in as Executive Director to lead ACSG until a new CEO is appointed. He will be supported by Catherine Biedermann (ACSG Director and former CEO / founder of Advanced Cosmeceuticals) and Olivier Duvillard (ACSG Director and former CEO of Ultraceuticals).

Australian cosmedical brand, O Cosmedics, is thrilled to introduce its new range of Pro Dermal Active (PDA) professional treatments to clinic locations across the country. With four treatments tailored to specific skin concerns, PDA treatments embrace the link between skin physiology and cosmetic science to rejuvenate your skin’s appearance and optimise its health visibly. Each customisable PDA skin treatment supports your skin’s outer structure and microbiome to enhance resilience and strength. By maintaining and boosting your skin’s overall condition, targeted skin treatments can become effective and their benefits more visibly noticeable. This is achieved in a PDA treatment through an Oxygenating Microbiome 45-minute Setting Mask, which provides lymphatic compression and microcirculation for optimum skin health. This is used in tandem with customised Activators which address concerns such as loss of density, fine lines and wrinkles, blemishes, and dull or uneven skin tones.

O Cosmedics Skin Experts provide consultations and guidance about which treatment is most suitable for your skin goals. They include:

• Lift & Firm: Formulated for skins concerned with laxity and lift by improving skin firmness and tightness. An oxygenating treatment to bring skin back to life with a microbiome focus to support skin immunity, making it the perfect choice for mature skins.

• Collagen Booster: Designed to block the chemicals that trigger muscle contraction during facial expression, making it the perfect choice for all skins concerned with age management and age correction, fine lines, and wrinkles.

• Clear Skin: Created to specifically target breakouts, blemishes and skins needing rebalancing, making it the perfect choice for acne and problematic skins.

• Bright Skin: Inspired to support optimum skin brightness and even skin tone, making it the perfect choice for pigmented, uneven, and dull skin tones.

These skin treatments can be utilised as a single treatment for immediate results or as part of an O Cosmedics program, depending on your skin goals and advice from your O Cosmedics Skin Expert. www.ocosmedics.com

TIMELY LAUNCHES MENTAL HEALTH TRAINING FOR BEAUTY THERAPISTS AND HAIRDRESSERS TO HELP SUPPORT CLIENTS

INSPIRING EDUCATION forClinics&SkinTherapists

MentoringPrograms

FromhersignatureskinconsultationtoseeinganunforgettableGayWardle treatment,thisexclusiveprogramshowcasesfirst-handhowtobecomean industryleader.Nowavailableonline!

SupervisedLaserLicensingHours

CompleteyoursupervisedhoursforIPLandlaserlicensingwithGayather veryowngoldcoastclinic,SkinEnergy.

AdvancedSkinEducationCourses

Deepenyourunderstandingofthedifferenttypesofskinconditions,their causesandhowtoeffectivelyprescribeandtreatthem.Perfectfortherapists, cliniciansandnurseswhoalreadyhaveanunderstandingofbasicanatomy.

AllcoursesandprogramscomewithCertificates.Newcoursesaddedmonthly. Diplomacoursescomingsoon-watchthisspace.

ONLINECOURSES&TRAINING–MENTORING–EBOOKS–TEMPLATES

“Empoweringwomenintheskinindustrythrougheducation”

The Ultimate Professional Beauty Event. Beauty Expo 2023!

Australia’s

largest gathering

of beauty brands, suppliers and professionals.

Saturday 26 – Sunday 27th August 2023 at ICC Exhibition Centre, Darling Harbour

Beauty Expo Australia celebrates its 20th anniversary on the 26-27 August 2023, at the ICC Sydney. Join us over one weekend to celebrate this momentous milestone and explore a diverse range of new and up-and-coming beauty products, including skincare, makeup, and aesthetic machinery.

The event will once again feature four stages of content and live workshops led by industry experts. These sessions will provide beauty professionals with insights into the latest trends, techniques, and technologies as well as practical advice and tips that attendees can implement in their daily work.

This year we are excited to be bringing back the inaugural Face2Face Makeup Awards. Let your creativity run wild! The awards reward extraordinary makeup artists for their craft, creativity, and passion. This is the must-enter

competition for any makeup artist serious about their career. Created to be embraced by artists as a supportive and inclusive space to put their skills under the pressure of competition, the Awards provide a platform to grow as an artist at any level.

The competition will be opening towards the end of May, so keep an eye on our website and socials for more information: www.instagram.com/beautyexpoface2face

Another area of the event exclusive to 2023 is our spotlight stands. As you enter the event there is a unique theme each year, and this space is dedicated to showcasing a mix of new and original Beauty Expo brands focused on specific trends, themes, and attributes within the industry. This year we shine a spotlight on Inclusive Beauty. As consumers increasingly seek out products that look like them, or are even personalised to them,

and demand accountability from companies around their diversity and inclusion practices, inclusive beauty has become more important than ever.

Beauty Expo Australia provides an excellent platform for leading brands to connect with like-minded beauty professionals to establish valuable relationships. Beauty professionals can exchange ideas, discuss the latest trends, and learn about new opportunities whilst trying out new products and experiencing them for the first time live at the event.

Early bird tickets go live at the end of May, make sure you are subscribed to our database to be first in the know!

www.beautyexpoaustralia.com.au/en-gb/ visit/subscribe.html

Total Coaching Academy 2023 Conference Hawaii, USA

By Linda Woodhead

At the Hilton, Embassy Suites in Honolulu, Hawaii, 40 people joined together for a 4 day conference to unpack, reset and refocus. Mocha joined the group as media partner to bring this special report.

Hosted by Julie Piantadosi, guest speakers included Jaye Edwards, Donna Mee and Dr. Anh Nguyen, A few guests panels and masterclass workshop with Julie – What an exceptional experience.

Coaches Kerrie Di Mattia, Carly Knowles, Daphne Savage and Daniela Boerma were also on hand to share their industry and business wisdom with eager delegates who were all looking for inspiration and guidance after a challenging few years.

After an onsite opening cocktail arrival with the theme of Sleepwear, there was nothing sleepy about this first night!

Day one saw the opening with Julie, sharing what to expect followed by a one by one introduction of each delegate telling their story and talking about what they all wanted to achieve from conference. Julie expertly and individually unpacked each of the attendees commentary to identify everyone’s ‘Why’ and ‘What’ and with a few tears and shared laughter, it was a great way to get to know everyone seeing what could be achieved over the next few days.

Our First Speaker was one of Australian’s leading plastic surgeon, humanitarian, educator and changer of lives Dr Anh Nguyen, whose private practice in Perth boasts a national and international client list.

Dr Anh Nguyen offered unique insights into both the art and the science of plastic and reconstructive surgery showing how this Vietnamese-born mum-of-three witnesses the transformative power of plastic surgery to change not only bodies, but also confidence and self-esteem.

From rebuilding limbs injured in traumatic accidents, reconstructing faces after dog attacks and remedying congenital defects, to breast reductions and tummy tucks, Dr Anh is a rarity in the world of medicine, where around 85% of Australian plastic surgeons are male.

An on-call plastic surgeon and consultant at Fiona Stanley Hospital, where she also mentors the next generation of plastic surgeons, Dr Anh was introduced to the life-changing potential of plastic surgery almost 20 years ago after watching craniofacial and congenital hand surgeries as a young resident at the Royal Children’s Hospital in Melbourne.

She went on to complete a gruelling training programme at the hands of some of the nation’s finest plastic surgeons.

Growing up in the 80s and 90s as the eldest daughter of Vietnamese refugees, Dr Anh has completed her own transformative journey, from super-swot, tomboy and ‘ugly duckling’ to soughtafter surgeon, speaker, educator, entrepreneur and philanthropist - who is finally comfortable in her own skin.

This enlightening and inspiring session highlighted how plastic surgery is just one way to feel good about yourself with a strong message to be of value to yourself always.

Next up was Donna Mee, flying in for the USA, a 40 year-veteran Makeup Artist, Educator and Beauty Entrepreneur. After honing her skills working in catwalk, print and television, she now specializes in beauty makeup for print and giving international educational tours. She is known for developing extremely advanced techniques and application skills known as ‘The Donna Mee

Makeup Methods.’ She is considered the number one artist in corrective beauty makeup and one of the top beauty educators in the world. Donna is often referred to as the Beauty Prodigy due to her self-discovered methods and her extreme passion for generating successful artists through her training.

Donna is also responsible for discovering Make Up For Ever and bringing them to the United States which led to their abundant growth before being bought by Louis Vuitton/Moet Hennessy which also owns Sephora. She opened her makeup studio in 1995 followed by a makeup artist agency and a makeup brush line in in 1996, and launched her Academy in 1997 which had the highest success rate percentage of working graduates than any other makeup school in the USA through 2014. In 2014, MEE INC Industry Workshops was launched to bring Donna’s intensive training into 3-10 day workshops for those not able to spend five months at a time pursuing education.

With her commanding presence and her ability to articulate complex science and theory in a way that is easily understood, Donna has a gift for painting a picture with her words, analogies and stories in which she delivers with conviction and humour.

Interestingly enough she also spoke about her incredible sales ability, how important it is to always listen, not allowing our brains to rush ahead and always listening to clients, letting them be heard resulting in success.

Looking at the perceptions of selling and what staff could be fearful of, her 3 key tips to sales mastery were:-

1. Increase services to clients

2. Maximise product sales and serves for each client

3. Bring in new clientele & repeat

After a full day attendees retired for Hawaiian theme night all walking to the famous Cheesecake Cake Factory for a delicious dinner and cocktails!

Next day was Free Day for delegates to sample the delights of HAWAII including trips to Peral Harbour for some, island tours, relaxing by the beach and some R&R.

The following day and we were back in the conference room, kicked off with a very personal intro again from Julie talking about the importance of mental health gleaning knowledge from her own family and personal experiences. Once again showing why she has an innate ability to relate to everyone she cross paths with when it comes to the industry and her coaching clients.

Guest Speaker of the day was Jaye Edwards, 33 years young, owner of 9 EdwardsAndCo salons and a social following of 80,000!

EdwardsAndCo is Australia’s leading Hair Agency, housing a mix of the country’s most innovative and forward-thinking hair colourists and stylists. Pioneering the movement is Jaye

Edwards, known for his golden blondes and seamless blends, he brings a modern and newage energy to the industry also leading the Education Team, made up of well-accomplished colourists, stylists and barbers, offering a wealth of knowledge and bringing a creative flair to each and every class.

On his own admission Jaye has never really been very good at following rules, or doing what was expected of him, hence his trailblazer nature when it comes to his salons, staff and business.

Jaye was totally candid in his session and was happy to share with the group who were all eagher to ask in depth questions about how he runs his business

He talked about his biggest challenge being how to balance personal and professional life, his health (both physical and mental) and was arefreshingly open book.

He spoke about contracts, work hours, leave structure, commissions, benefits and suppor; his link with the superbrand Mecca as well as the structured hierarchy in his salons. Team culture was high on the list and his end goal of financial freedom for himself and his staff

After lunch it was back with Julie Piantadosi

workshopping a success wheel for all, unpacking levels of happiness, self-love, finance and more.

Sam Oraya was next up who took us on a meditation journey, speaking about mental health and exercises to do being a beautiful break and time to reset after a jam packed day.

Back to Julie for our final session and it was all about values looking at negotiables and non-negotiables in both personal and work life. Personal Resilience was the name of the game and being 100% accountable.

The day finished off with a panel of 3 young managers talking about kicking goals as well as wanting to do well for their employers; feeling gratitude for where they are. Fantastic attitude showing not all people are made to be salon owners, and then a Q&A with Agatha Villano owner of Epic Hair talking about exit plans and her absolute and complete love for her business.

Final night was a Beach Party…. What can I say…. better leave that there!

Until next time Mahalo!

Meet the

She believed that her care and passion for constant growth and knowledge, coupled with the positive impact that she is having on the lives of her guests, team and peers are skills and attributes that made her worthy of being a member of the 2022 Beauty Squad… and yes, she was absolutely correct!

Beauty Biz Editor Louise May chats with 2022 Beauty Squad winner Natalie...

What made you want to be a Beauty Therapist?

It’s actually really bizarre, I was at Tafe studying event management and I used to walking pass the beauty therapy girls and to sit behind them on the train every morning and listening to them talking about all the cool things they were learning and looked into it more, and took the leap and haven’t looked back once. My mum would get regular massages, waxing and facials done and would always say how good she felt afterwards and as a young girl would get my brows and underarms waxed, and let me use all her facial products ( she tried very hard to get me to get my legs waxed). I have always loved helping people and making them feel amazing. To this day I still remember my mum saying I always knew you would be a beauty therapist.

What kind of treatment is your favourite and why?

Anything to do with Pigmentation or any Facial treatment. I just love seeing the changes you can make in some ones skin, themselves, and their confidence. I find skin so interesting with how you can make those changes in the skin by doing 1 thing and that leads to the next, then the next. Do love a good Before and After and showing a client who’s been on a skin journey showing them the end result.

How to you manage life and work balance?

This is something I’ve never been good at because I absolutely love what I do but definitely getting better at. Super lucky I have an amazing boss, who is all about the work life balance and is teaching me how to say No!

Natalie Herschell is a senior beauty therapist/skin coach and manager at the Skin Coaches in the outback Queensland town of Mount Isa.

“THE INDUSTRY IS FOREVER CHANGING IN EVERY ASPECT AND ITS SO IMPORTANT THAT WE AS THERAPISTS ARE KEEPING UP WITH THE LATEST AND GREATEST THINGS THAT ARE INVOLVING IN OUR INDUSTRY.”

Natalie withsome of her beautiful team from Skin Coaches, Mt Isa

Beauty Squad day with Gay Wardle

Who inspires you inn the beauty industry and why?

Oh gosh, how do you just choose one?

Reegyn McElligott, Gay Wardle, Debbie Dickson, Marie EnnaCocciolone, Nancy Abdou, My Brand Rep trainers (Donna and Lauren). These beautiful women are all powerhouses in their own way. I have never meet a strong, supportive, likeminded, and inspiring bunch of ladies in their own way. Through these ladies I have learnt so much and continue to learn in the daily and continue to have so much passion on the daily, for my clients, our industry, and the work that I get to with changing peoples lives. Some of these ladies push me and encourage me on the daily and continue to be my biggest supporters and cheerleaders!

If you could spend a day with anyone from the business or lifestyle mentorship perspective, who would it be and why?

Gay Wardle!! What’s not to love about her! I could listen to this amazing lady speak all day/every day. I honestly don’t think there is anything she cannot do and is a true inspiration and well respected!

How important is training and education for you?

It goes with the saying “if you aren’t growing, you’re dying”. Education is extremely important and should be non-negotiable. The industry is forever changing in every aspect and its so important that we as therapists are keeping up with the latest and greatest things that are involving in our industry.

Can you tell us a little about what you were most looking forward to with being a member of the beauty squad team?

I was just super excited to spend 4 days with likeminded ladies, who share the same passion but also to grow friendships and connections. I was also excited for all the mentoring and personal development and to meet some of our industry greats.

Where do you see yourself in 10 years’ time?

Still working in our amazing industry but teaching our future therapist, being able to be hands on whilst managing clinics.

Now for a couple of quick light-hearted questions!

Worst fashion moment: My 21st. The theme was what you wouldn’t catch me dead wearing! To this day still have never worn any of this!

Worst Hair day: Grade 3 or 4 school photo. My mum offered to do my hair this morning and I declined and decided to do it myself at school or having a crazy hair day at work and everyone telling me they loved how I did my hair that day.

Fave destination: Fiji

Fave drink: I love a good Strawberry Caipiroska

If you weren’t a beauty therapist, what would you be?

Occupational Therapist- comes back to making that change with nurturing and helping people, be themselves!

Natalies love for wigs as a little girl

Luke and Natalie Natalie and her Dad

dmk awards dress up

Board breaking with Linda Woodhead

Beauty Squad gifts from Timely

FOR THE INDUSTRY BY THE INDUSTRY

MEET THE PEOPLE BEHIND THE BRAND – YOUR PARTNERS IN BUSINESS

GENERAL MANAGER JARRED STEDMAN

Years

CEO

AND FOUNDER

LINDA WOODHEAD

Years in the Industry 40 Years

Years with Mocha 17 Years

100% WORTH OF SKILLS

Writing Skill 40%

Creativity Skill 20%

Sales & Marketing Skill 50%

Project Management Skill 60%

Industry Knowledge 80%

Time Management Skill 10%

Cooking Skill 20%

Coffee Making Skill 10%

Dancing Skill 10%

Delegation Skill 200% so the skills above add up to 100!!!

Other Skill? Ordering share plates off a menu, Creating a great spotify playlist, Reiki and firewalking!

ART DIRECTOR KELLIE WOODHEAD

Years in the Industry 15+ Years (lost count!)

Years with Mocha

Half my life I am sure!

100% WORTH OF SKILLS

Writing Skill 10%

Creativity Skill 40%

Sales & Marketing Skill 10%

Project Management Skill 0%

Industry Knowledge 20%

Time Management Skill 20%

Cooking Skill 5%

Coffee Making Skill 0% (I prefer mine brought to me in bed!)

Dancing Skill 0%

Drinking Skill 100%... fairly certain I could drink Rex under the table ;)

Math Skills Awful... Negative 65%, as you may have noticed from above...

mocha group is made up of a professional team, who have unparalleled combined experience in print and digital media. With added expertise in marketing, PR, communications, brand development, events, awards and competitions servicing the hair, beauty and barber industries, mocha group is a trusted partner for all industry stakeholders, leading by example with integrity, love and respect.

HAIRBIZ/BEAUTY BIZ EDITOR, LOUISE MAY

Years in the Industry 37 Years

Years with Mocha 3 Years

100% WORTH OF SKILLS

Writing Skill 20% - I love Grammarly

Creativity Skill 10%

I am a big picture person, but I suck at the detail.

Sales & Marketing Skill 10%

However people buy from people they like and trust, and I am good at building connection and relationships.

Project Management Skill 0%

I outsource that shit lol

GROUP SALES MANAGER

Years

Time Management Skill 10% Cooking Skill 8%

Coffee Making Skill 10%

Dancing Skill 10%

Other Skill? Hairdressing, making clothes, painting and creative art

Industry Knowledge 40%

You can never stop learning.

Time Management Skill 5% I have to use the “Pomodoro Method” ie; I set a timer to stay on task.

Cooking Skill 10%

Thank god for taste.com

Coffee Making Skill 0%

Don’t need skill with Nespresso machine

Dancing Skill 5% at the start of the night and improve after a few beverages!!

ONLINE EDITOR CHEREINE WADDELL

Years in the Industry 18+ Years

Years with Mocha 2 Years

100% WORTH OF SKILLS

Writing Skill 20%

Creativity Skill 50%

Sales & Marketing Skill 0%

I leave that to hubby

Project Management Skill 10%

Planning our Alice in wonderland

wedding Industry Knowledge 20%

I’m no spring chicken anymore

Time Management Skill 10%

I love a list

Cooking Skill 10%

thanks to hello fresh

Coffee Making Skill 0%

I drink instant coffee!

Dancing Skill 0% Despite years of dance classes as a kid

TOTAL 120% coz im awesome!!!

BARBERSHOP EDITOR REX SILVER

Years in the Industry 39 Years

Years with Mocha 5 Years

100% WORTH OF SKILLS

Writing Skill 1%

Creativity Skill 1%

Sales & Marketing Skill 1%

Project Management Skill 1%

Industry Knowledge 1%

Time Management Skill 1%

Cooking Skill 1%

Coffee Making Skill 1%

Dancing Skill 1%

Other Skill? Drinking - 91%

Master this skill…everything else just falls into place!

Hahaha!

Are You Giving too Much? Generosity Burnout

By Tina Winchester

‘Be Kind’ is a wonderful mantra we’ve been hearing more and more. Celebrating those who put others ahead of themselves, the nurturers and the empaths who contribute to a kinder more compassionate society. But at what cost?

When we neglect our own needs and only put the needs of others at the top of our priorities we can find that we’re running on empty. We often give to many, our work colleagues, our staff, our clients, our partners, our children, our friends …. Are you the one carrying the heaviest load? How does this affect mental health?

Mental health is broad, it’s not black and white. It includes our emotional, psychological, and social well-being. It affects how we think, feel, and act. It also helps determine how we handle stress, relate to others, and make choices. Mental health is important at every stage of our life. While it’s true that not everyone will experience a mental illness, we know that everyone will go through periods where they struggle with their mental well-being, just as we have physical health issues from time to time. We also know that we do things that may impact our mental wellbeing, that includes people pleasing and giving too much. When we don’t protect ourselves, we can feel overloaded and overwhelmed, we’ll experience more stress and can fall behind in work and our relationships can be affected.

According to Grant and Rebele, the main symptoms of generosity burnout are: Physical and emotional burnout. Generosity burnout can occur when there are constant demands on your time. You may feel that

you are being pulled in too many directions at once.

• Resentment and poor morale. You may start to resent demands and expectations, especially if you find it hard to say “no” to them. If this resentment doesn’t get addressed, it can begin to affect your performance, morale and emotional wellbeing.

• Lack of engagement. You might find that you have become so busy dealing with everyone else’s demands that you no longer have time for the people who really count – for instance, your team members, your clients or even your family members. They can soon become frustrated with your lack of engagement.

• Poor performance in others. Other team members may begin to take advantage of your generosity, and rely on you so much that they become complacent and unproductive.

We can overcome generosity burnout, but we need to be brave. Pause and take stock of where your time and energy is going throughout a day or a week. Setting boundaries is a must, but for a giver it can be challenging. In the words of Brene Brown – choose discomfort over resentment. Small steps lead to big wins so be mindful of when you default to saying ‘yes’ to a request, take a breath and allow yourself the time to think about it.

It can be helpful to have some ‘go to’ phrases

you can use when setting boundaries, such as:-

• ‘I can’t do that right now, is there someone else who could help you?’

• ‘I’ve got lots on at the moment so I’m going to step away from this’.

• ‘I know I’ve always helped you with this in the past, but I’m overwhelmed and need to look after myself’

• Or even a simple, ‘no’. We don’t have to justify ourselves.

The only people who get upset about you setting boundaries are the ones who were benefiting from you having none.

And finally, start practising self-compassion and turn your compassion inward. Value your own self and your own time, do the things you know fill your own cup back up. Pay attention to your own internal dialogue, what messages do you give yourself each day? Consider if the things you say to yourself are things you would say to someone you love if they’re tired or overwhelmed. When we reflect upon our thoughts, we can re-write those unhelpful ones and tell ourselves a truer and more compassionate story.

It’s not selfish to put your own needs first, it’s healthy and it’s essential.

Sources: Grant, A. and Rebele, R. (2017). Beat Generosity Burnout Mindtools.com

3 Growing Trends in the Australian Aesthetic Industry

Written by 2022 ABIA Educator of the Year Nancy Abdou

One area that is particularly seeing a surge in advancements is the Australian aesthetic industry. With the rise of non-invasive, tailored treatments and the integration of artificial intelligence, the industry is undergoing a transformational shift. In this article, we explore these 3 growing trends and how they are revolutionising the way we approach aesthetics.

1. Non-Invasive and Minimally Invasive Treatments:

There has been a growing trend towards noninvasive and minimally invasive treatments, as more people seek out these types of treatments to achieve their desired aesthetic results without the downtime and risks associated with traditional surgery. Injectables and energy-based treatments are some of the most popular minimally invasive treatments in the market. They offer a variety of benefits, including faster recovery time, fewer risks, and more natural-looking results.

Moreover, these treatments are becoming more sophisticated, with advancements in technology and techniques that can deliver better results with fewer side effects. One of the most significant advantages of non-invasive and minimally invasive treatments is the ability to achieve aesthetic goals without undergoing surgery. For instance, fillers can add volume to the cheeks, lips, and other areas of the face, while energy-based treatments can help reduce wrinkles, pores and age spots.

Another advantage of these treatments is that they are generally more affordable than surgical options. In many cases, these treatments can achieve similar results to surgery at a fraction of the cost.

Non-invasive treatments have come a long way in recent years, and the trend towards these types of treatments is likely to continue in 2023. With advancements in technology and techniques, clients can now achieve their desired aesthetic results with fewer risks and less downtime. It is important for aesthetic professionals to keep up with these trends and offer their clients a range of treatments to meet their needs.

2. Personalisation and Customisation: Personalisation and customisation is becoming increasingly important as clients seek out treatments that are tailored to their individual needs and preferences. This approach recognises that each client is

unique and requires a personalised treatment plan to achieve their desired aesthetic goals. Personalisation and customisation can apply to a range of aesthetic treatments, from facial rejuvenation to body contouring and skin care. For example, a personalised facial rejuvenation plan may involve combining different treatments, such as injectables, energy-based treatments and other aesthetic treatments, to address specific concerns. The plan may also consider the client’s facial structure, skin type and overall aesthetic goals to create a natural-looking, harmonious result.

Similarly, customised body contouring treatments may involve combining different modalities, such as HIFU, radiofrequency, and ultrasound, to address specific concerns such as excess fat, cellulite or loose skin. The plan may also consider the client’s body shape, skin elasticity and overall health to achieve a natural-looking, proportionate result.

In addition, personalisation and customisation can also extend to skin care, where plans involve at-home products such as serums and moisturisers tailored to address specific skin concerns such as acne, hyperpigmentation or aging, and consider the client’s skin type, diet, and lifestyle.

Personalisation and customisation recognise that each client is unique and requires a tailored approach to achieve their desired aesthetic outcomes. This approach can result in more natural-looking, long-lasting results, and a higher level of client satisfaction. As such, it is important for aesthetic professionals to develop a tailored approach to their treatments to meet the unique needs of their clients.

3. Non-Device Related Advanced Technology: With ongoing advancements in technology, the aesthetic industry continues to incorporate new technologies and techniques to improve outcomes and client experiences. This includes virtual consultations, augmented reality simulations, and AI-powered treatment planning and monitoring.

Advanced technology is a rapidly evolving area in the aesthetic industry, with new technologies and techniques emerging all the time. These technologies aim to improve outcomes, enhance client safety, and provide a more personalised and efficient experience for clients.

Here are some examples of advanced technology in the industry:

• Virtual consultations: With the rise of telehealth, virtual consultations have become increasingly popular. These consultations allow clients to connect with aesthetic professionals on-line, making it easier for people to access expert advice and information about treatments.

• Augmented reality (AR) simulations: AR technology allows clients to see what they would look like after a particular treatment, such as a facial rejuvenation or body contouring procedure. This technology uses digital overlays on a client’s image to simulate the effects of the treatment, giving clients a realistic preview of what they can expect.

• AI-powered treatment planning: Artificial intelligence (AI) technology can be used to analyse client data, such as facial images, to create a personalised treatment plan. AI algorithms can help predict how a particular treatment will affect a client’s appearance and provide recommendations for the best treatment approach.

Overall, advanced technology is transforming the aesthetic industry, providing clients with more personalized, efficient, and effective treatment options. As technology continues to evolve, we can expect to see even more advanced techniques and tools being developed to improve outcomes and enhance client experiences.

When synergistically blending the above 3 growing aesthetic trends, the aesthetic industry is set to revolutionise the way clients receive treatments. With a focus on providing natural-looking, long-lasting results, while also taking into account individual client needs, the industry is poised to meet the growing demand for personalised and efficient treatment options. And with the continued advancements in technology, including the use of AI and virtual consultations, the future of the aesthetic industry looks bright. It is an exciting time for both clients and aesthetic professionals, as they work together to achieve the desired aesthetic outcomes in a safe and effective manner.

For more information on how to incorporate these 3 trends into your clinic, go to the “Contacts” tab at: www.dermalandlaser. com.au and fill in the form, and one of our representatives will be in touch.

In today’s rapidly evolving world, technology is playing an increasingly crucial role in shaping our lives. From smartphones to smart homes, we are witnessing an explosion of innovation in every field.

At-home facials

In between professional facials, it’s important for clients to maintain a consistent skincare routine to keep skin healthy and glowing. This is where at-home facial kits can come in handy.

At-home facials are not a new concept, but lucky for us, we have come a long way from using mashed avocado and cucumber slices! However, finding the right products for your skin type can sometimes be a challenge. Most skincare products fall into the categories of dry, oily, or combination skin, but this often doesn’t address individual skin concerns.

dermaviduals At-Home Facial Kits can supplement professional in-clinic treatments by allowing clients to use bespoke facial products at home, under the guidance of their skin treatment therapist, allowing them to see real results.

dermaviduals At-Home Facial Kit contains:

• Individual Mask 26ml

• Facial fan brush

• Essential cleansing cloth

• dermaviduals headband

• Hemp cosmetic case

Share with your clients this simple list of what are the benefits of at-home facials? Pamper yourself without leaving the house When visiting a clinic isn’t an option, our At-Home Facial Kits are a great way to indulge in some much-needed self-care and will promote healthy, glowing skin from the comfort of your own home. Packed with everything you need for the ultimate facial routine, anytime, anywhere. Our kits will leave you feeling relaxed and indulged. After all, you and your skin deserve it!

Maintain your in-clinic glow dermaviduals products are designed to address specific skin concerns, from acne and blemishes to signs of ageing and pigmentation. With formulations customised for your unique skin type, you can achieve healthy and protected skin that looks and feels its best.

Furthermore, using at-home facial kits can help prolong and maintain the results of professional treatments, by using products that are formulated with similar ingredients and technologies to those used by your skin treatment therapist.

How can your clients give themselves a bespoke facial at home?

4 Easy steps for a dermaviduals at-home facial:

1. Cleanse - Cleansers are the starting point of every skincare routine. Using the dermaviduals cleanser best suited for your skin, the first step is to cleanse your skin of any dirt, oil, and pollutant build-up. If you are removing any makeup we recommend cleansing twice.

2. Mask - Apply the dermaviduals Individual Mask to your face and décolletage using the fan facial brush. Not only will this step lock in hydration but the fan brush makes your at-home facial feel luxurious. Pour yourself a beverage and let the mask work its magic. For dry skin, wait up to 10 minutes and for oily skin, 20 minutes. Gently remove the mask with lukewarm water using your dermaviduals facial cleansing cloth.

3. Moisturise - dermaviduals base creams help protect, hydrate and replenish the skin. Your skin treatment therapist will recommend the best base cream for your skin type or even customise a cream for your specific needs. Apply your dermaviduals base cream after your serums to enhance delivery of the active ingredients.

4. Eye Care - The skin around your eyes is sensitive and needs extra care. Complete your at-home facial with a dermaviduals eye serum, cream, or gel, which have been specially formulated for the delicate eye area and specifically works to target concerns of dryness, fine lines and wrinkles, puffiness and dark circles.

TIPS

• Face and makeup wipes are not adequate for cleansing they use harsh chemicals that strip your skin and they are even bad for the environment!. Use our Essential Cleansing Cloth to effectively remove all your makeup and daily build up, leaving your skin properly cleansed.

• Our dermaviduals headband is your best athome facial accessory. Not only will it feel like you’re receiving a professional treatment from the comfort of your own home, it will keep your hair away from your face during your skincare routine, No muss, no fuss!

www.dermaviduals.com.au/for-clinics/

As we all know, facials aren’t just salon treatments and it’s possible for your clients to enjoy them in the comfort of their own home. At-home facials are an effective and relaxing way for your clients to maximise their skin health.

Boost patient confidence and address the fear of microneedling with DermapenWorld.

One of the biggest hurdles you may face when offering microneedling treatments is helping patients overcome the fear of needles. After providing a consultation, your patients would understand the benefits of microneedling and be attuned to what’s involved. However, if they are stopping short of making their first appointment, it’s likely the fear of needles may be creeping in.

A logical way to address fear with patients is to consider these questions: Have your patients been able to tolerate other professional services, such as laser or waxing? What about having acupuncture or getting a tattoo? Chances are, your patients would have experienced at least one of these, and that means they will be fine with microneedling.

Although you may need to dial up the counsellor card; reassuring your patients and boosting their confidence, DermapenWorld has thought of everything to help support your patients throughout this journey. They’re proud to have developed the world’s leading microneedling device; Dermapen 4™, offering safety and precision. Their skincare range Dp Dermaceuticals™ has been formulated to complement microneedling and deliver outstanding results. And they have crafted specialty tools to make it easy to calm the nerves of your patients.

Microneedling is safe with Dermapen 4 When talking with patients with a fear of needles, it’s important to reassure them that the Dermapen 4 needle cartridges are sterile and single use only. It’s best practice to open a new cartridge pack in front of patients to demonstrate the safety measures you follow.

DermapenWorld’s Anti-Contamination Management™ protocols require you to prepare the skin by cleansing and disinfecting. CLINIPREP™ is microbicidal, fungicidal, virucidal and sporicidal. In as little as 15 seconds it will

As for the actual needles, they are super-fine. There are 16 in the cartridge so they can quickly and efficiently create micro-channels and with less pain. The depth and speed can also be adjusted to help patients new to microneedling ease into it.

Microneedling is made easy with serums

Dp Dermaceuticals’ MG-Collection is a range of specially formulated Meso-Glides™. These serums allow the Dermapen 4 device to glide effortlessly over the skin, so there is no dragging or pulling, making it a more comfortable procedure.

But meso-glides have another important role to play. When microneedling, you’re creating thousands of micro-channels in the skin. These allow all the nutrients and potent ingredients within the serum to be absorbed more effectively—up to 80%.

With six serums in the range, each is designed to target a specific skin concern, and some can support multiple skin concerns.

The MG-Collection includes:

MG-EXO-SKIN™: harnessing the power of Exosomes, they have the capability of sending signals at a cellular level to repair and regenerate skin, promote wound healing and the production of collagen and elastin.

MG-HA35™: delivers hydration to plump skin and minimise the appearance of lines and wrinkles.

MG-HA35+™: provides intense hydration to visible reduce signs of ageing.

MG-BL™: lightens and brightens skin tone of hyperpigmented skin and melasma.

MG-CLR™: helps clear acne and skin concerns associated with problematic skin.

MG-R.A.S.™: visibly reduces the appearance of atrophic scars, stretch marks and rosacea

Make microneedling relaxing

DermapenWorld has solutions to put your patients at ease so be sure to mention these during the consultation. Before commencing a microneedling treatment, use the SSS ROLLER MASSAGE TIP (located on the end of the needle cartridge) to perform a lymphatic massage. The blue sodalite stone helps destress skin and calms the nerves. For a deeper massage, the device can be set to oscillate on the lower speed.

Once you finish microneedling, wrap your patient’s skin with a hydrating and nourishing sheet mask such as HYLA ACTIVE™ 3D SCULPTURED MASK or BRITE LITE™ 3D SCULPTURED MASK. Gently run the SSS ROLLER—a handheld, manual tool—over the top of the mask to help reduce the redness. To deliver a cooling sensation, store the roller in the fridge.

The perfect finish to microneedling

There’s no denying that microneedling will leave patients pink in the face. COVER RECOVER™ is an SPF foundation that contains medicating actives to soothe the skin and reduce redness. It helps minimise any downtime and protects skin from UV rays. Patients can confidently walk away with a flawless complexion.

Ready to face the best in microneedling? Talk to your local distributor about becoming a DermapenWorld Authorised Treatment Provider. Or for more information, contact DermapenWorld at info@dermapenworld.com

NEW salicylic acid 15% gel peel targets active, sensitized skin imperfections.

Many professional treatment options include chemical peels with very low pH levels, and this can cause additional inflammation before treatment has even started. Solutions for this concern are limited and not all have demonstrated efficacy or provide outstanding clinical results. That’s why at Dermalogica, we’re always developing ways to help you meet your patient’s needs in the treatment room.

Dermalogica’s latest innovation, Salicylic Acid 15% Gel Peel is the first chemical peel of its kind, as it’s formulated to work on the skin despite common conditions associated with blemishes, such as inflamed breakouts, pustules, papules, ingrown hair, impaired barrier, comedones, milia, scar tissue, and keloid or hypertrophic scars. This gel peel is formulated with 15% salicylic acid, a beta-hydroxy acid known for its maximum efficacy when targeting active, sensitised skin imperfections.

When you recommend the Salicylic Acid 15% Gel Peel to your clients, they can expect quick and effective results. The peel helps clear blemishes, calm redness, and reduce the irritation associated with skin imperfections, all while being safe and gentle for sensitive skin types. And thanks to the addition of an advanced mushroom complex comprising of white shiitake mushroom and Albatrellus mushroom, the peel has an even more powerful effect on the skin.

Albatrellus mushroom protects the skin from heat stress, reduces redness, and helps to immediately soothe any inflammation by blocking pain receptors in the skin. Meanwhile, white shiitake mushroom is rich in beta glucans and provides a soothing effect upon application. This mushroom extract is also a powerhouse at brightening the skin and improving skin radiance, thanks to its high concentration of enzymes. With this unique ingredient blend, the Salicylic Acid 15% Gel Peel not only prevents inflammation during treatment but also helps to reduce any post-treatment inflammation, ensuring that your patients receive an outstanding treatment with minimal discomfort.

Another benefit of the Salicylic Acid 15% Gel Peel is that it works to decrease the production of sebum (excess oil), while promoting a brighter, more even skin tone. This makes it an ideal option for patients who struggle with oily skin and blemishes, as well as those dealing with hyperpigmentation or uneven skin tone.

As a professional skin therapist, the Salicylic Acid 15% Gel Peel is your new go-to for patients with active, sensitised blemishes. By using this innovative peel, you can help your patients achieve clear, healthy-looking skin in no time.

Available for Dermalogica stockists from 8th May, 2023. www.pro.dermalogica.com.au/about/

Active, sensitised blemishes are among the top reasons people seek professional skin treatments. Clients and patients are often disheartened and helpless and one of the most common mistakes people make is trying to take care of blemishes without the expertise of a professional.

Why Cream Products are Becoming More Popular.

By Charlotte Ravet

Cream products for makeup have become increasingly popular in recent years. Unlike their powder counterparts, these products have a creamy texture that makes them easier to blend and create a smooth, seamless finish. They come in a variety of formulas, including blushes, highlighters, and eyeshadows, and offer a versatile range of colours and finishes. Only recently have cream products become more popular for everyday makeup routines, even though makeup artists have been using them for years.

Recently makeup trends are promoting a more realistic and natural beauty with less coverage on the skin for a glowy finish. This result can be achieved using cream products.

However, it is essential to classify cream products into two categories to understand how to use them:

- Cream products that don’t set and require powder for long-lasting wear: These products are essentially cream contour or blush. After application and blending, it is recommended to use loose translucent powder to ensure a long-lasting application and set the product. As the powder might fade the colours slightly, you should always intensify the application. After the cream has been set, a powder product can be used to intensify the result.

- Cream products that set air dry: Most of these products are designed for the eyes, but some blush formulas also set after being applied. Working quickly and applying a little product at a time is essential when using creams that set air dry.

Cream blushes are a great option for those who want a natural flush of colour on their cheeks. They come in a variety of shades and finishes,

from subtle pink hues to bold, bright shades. Cream blushes are easy to apply and blend and can be built up for a more intense look. They are also great for those with dry skin, as they provide a dewy, hydrating finish. You can simply use a large fluffy brush to apply cream blushes and work with rounded motions.

Cream highlighters are another popular option, as they add a subtle glow to the skin without looking too shimmery or glittery. They can be applied to the high points of the face, such as the cheekbones, brow bone, and cupid’s bow, to create a radiant, luminous look. Cream highlighters are also easy to blend and can be layered for a more intense glow. Mixing colours is also a great idea, I love mixing pink and gold highlighters to give more dimension to the look.

Cream eyeshadows are a great alternative to traditional powder formulas. They come in a variety of finishes, from matte to metallic, and can be applied with a brush or with your fingertips for a more intense, pigmented look. Cream eyeshadows are great for creating a quick and easy eye look, as they are easy to blend and can be built up for a more dramatic effect. In the inner corner, I like to use a shimmer champagne cream eyeshadow, while on the other side, I like to use a caramel matte eyeshadow. You can then

intensify the result with powder eyeshadows. Most formulas will contain polymers that adhere directly to the skin, so it is also important not to apply any products before on the eyelids.

When using cream products, it’s important to start with a well-moisturized face. This will help the product blend seamlessly into the skin and prevent it from looking patchy or uneven. It’s also important to use the right tools for application. A dense, synthetic brush or a beauty blender can be used for cream blush and highlighter, while your fingertips or a small fluffy brush can be used for cream eyeshadow.

When choosing cream products, it’s important to consider your skin type and the finish you want to achieve. For those with oily skin, opt for a matte finish to prevent excess shine. Those with dry skin may prefer a more hydrating, dewy finish.

Compared to traditional powder formulas, cream makeup offers a versatile and easy-to-use alternative. They are great for creating a natural, radiant look and can be built up for a more intense effect. If used properly, cream products can make for a great addition to any makeup routine, providing a longer-lasting finish as well.

The Body is a Machine… But Even It Has Its Limitations!

By Lisa Conway, The Zing Project

The internal you is just as important, if not more important, than the external you. This is not about tarting up your exterior and ignoring what matters. This is about so much more than that.

I feel strongly about your wellbeing and your health. My belief is that the joy you experience every day when you are happy –deeply happy – is simply a gift that you give yourself. Being truly joyful as you go about your life has everything to do with how you feel about you, and one of the triggers to that is how healthy you are.

I believe that everyone wants and deserves to be happy, whatever form that comes in for you. Pure joy and confidence are both outcomes that are directly connected to your health. In fact, I think joy and confidence might be cousins. If you are healthy, confident, and well, life certainly looks a whole lot shinier, and you cope better with all the shit that may get tossed your way. Every idea, action, or thought you have gets put on hold or boohooed if you or the person you

are pitching it to feels unhappy or unwell. Let’s be honest – life can be uphill at the best of times, and when you are unwell, it is definitely uphill. And steep too. Life is way harder when your health lets you down. I can remember my father saying not long before he died that he was “sick of being sick”.

The difference between ageing gracefully and disgracefully is your health. I think it is fair to say that you can get away with a lot of stuff when you are young. When it comes to things like lack of sleep, poor nutrition, and little to no exercise, it’s as though we are made of rubber when we’re young, as we simply bounce back any time, we abuse ourselves.

Have you ever watched a 10-week-old puppy?

They flop and twist all over the shop, tails

wagging in overdrive, rolling over and getting back up all at the same time. They’re super flexible, clumsy, bouncy, and nimble. That’s like us when we’re young. Now, compare that dog to an old soul 15+ years or older, and it’s the exact opposite – stiff in the legs, no sharp or sudden movements, white whiskers around its face and a few fatty age lumps on its back. A single glance at both dogs tells a story in the same way that a picture is worth a thousand words, and even blind Freddie can see that one is a puppy and one’s been here for a while.

The time you’ve been here on earth and how you have treated yourself during that time has a lot to do with how you feel at any age, but in particular as the years roll on. Your ability to bounce back has a lot to do with how well you take care of yourself.

The trick is how you treat yourself from year to year. One facial won’t fix 30 years of no skin care at all, in the same way that one bottle of kombucha won’t repair poor gut health. Consistency over time, both externally and internally, determines how you look and feel today and tomorrow.

It is inevitable that we will all age, I get that. However, it’s how we age that determines the amount of joy we experience every day. Some people are old and set in their ways, and they are not even 30 yet, whereas others are ageless, open to new opportunities well up to and after they turn 100, and surprised when you congratulate them of their real age. They all respond with a similar response – something along the lines of being surprised, because they do not feel that age either.

A great example of this would be Guy Warren, a great Aussie bloke who won the painters’ Archibald Prize in 1985 for a portrait of his mate Bert Flugelman. To this day, Guy still paints. He has an infectious energy about him, and there is definitely joy in his presence.

I love people that just get on with things, at any age. I believe there is some connection between productivity and ageing well; they seem to go hand-in-hand.

When I refer to good health, I am referring to good health both physically and mentally. Good health has a lot to do with ageing well and being able to get out and about to enjoy life. That’s what I want for me and of course that’s what I want for you too.

Looking after yourself today has direct impact on how you move along that ageing track. Look ageing in the face front on, accept the challenges, enjoy all the benefits, and be grateful that you still here to tell the story – your story.

I learnt a lot about this over the years by observing people in the salon. When a person is happy with the way they look, it triggers an unexplained energy in them. You might say that finding joy in your appearance is just a superficial quick fix. You might even say that it’s shallow but what I observed people experiencing was anything but that. To me, I’d say it was pure joy – being able

to look at yourself in the mirror and be happy with what you see. It’s pure gold.

Being happy with any aspect of your physical appearance helps to present a better side of you. We feel a range of emotions when we look at ourselves, everything from satisfied and excited to disappointed. And when what we see exceeds our expectations, we cannot help but smile!

People fascinate me, because they seem to be always looking for things to keep them motivated or keep them on track. They want a sign to happen so that they can act. They wait for motivation to arrive, like something they ordered on Amazon. So, my question is, motivation then action, or is it in fact action then motivation? It’s like the classic chicken and egg scenario. Motivation, in my opinion, comes after action but something needs to motivate you to take action. My hope is that you will think about what I have bought to your attention. That you might even have a brave conversation or two with the people in your life and explain how you feel about certain things and why. I want you to think, “Yes, she’s right. I am settling for average. I can do or be whatever I want to. In fact, there has never been a better time to be myself.” Take action and momentum will kick in and motivate you along. From there, you will set the speed, and you will tell the story. It’s your story, so it makes sense that your story is written and told by you. You are the one in control here.

At this point, you might like to give the following exercise a try to explore what your values really are and find out what matters to you. Start out with a 100 or so words – family, health, money, holidays, fitness, friendships, work, honesty, integrity, and so on – and from that list, eliminate the things that don’t really matter that much to you, leaving you with a list of things that do. You then repeat the process over and over, so that you end up with less and less. You choose perhaps the 50 that matter most, and then out of those 50 you choose 20, and out of those 20 you choose 10, and so on until you end up with three.

It is difficult because a lot of things will mean something to you. However, as you narrow down the search, you will realise that some things mean more to you than others. I’ve done this exercise a few times, and health always comes

up in my top three.

That’s because for me, the healthier I am, the happier I am – not just physically, but mentally as well. When I am well and healthy, I can handle anything. When I’m not, I really don’t cope. I want to be able to help those around me and I can’t if I’m not well.

What’s difficult for me is to watch is people who struggle with their health and wellbeing because of the poor choices they made earlier in their lives – things like the overuse of alcohol, the disregard for adequate sleep, the cigarettes, the recreational drug use, and the lack of nutrition from poor food choices. That sh*t does catch up with you.

Our bodies are so forgiving, and they are such incredible machines. Still, most people take for granted just how clever and forgiving they are. This sh*t we dish up and the way the body recovers is a miracle really and like any piece of machinery, it handles everything better the younger it is.

What I have noticed is most people can see the problem in others long before they can see it in themselves. There is always someone who is worse than you. This might be true, however there is always a person who is better; it depends on what you choose to use as your measuring stick.

As humans, we find a way to get what we want. We all make our decisions based on what our values are consciously or unconsciously. To me, it’s not about being here longer than my friends and family; it’s about being a good shape while I am here.

If you want to be healthy you can. If you want to not be healthy, you can.

Bouncing out of bed in the morning has a lot to do with the previous day’s decisions. Choose wisely.

For more salon wisdom, email me at lisa@zingcoach.com.au, visit my website, find my video tips on YouTube or read my books, all available in paperback , eBook, and Audio www.thezingproject.com.au

Finding Your Path. How to Choose the Right Beauty Education Program.

By Elle Wilson

The beauty industry is one of the most diverse and rapidly evolving sectors globally. Involvement in this industry can be both exhilarating and overwhelming. One of the primary challenges faced is the lack of regulation in the marketplace, particularly in Australia. This can result in a wide range of training programs of varying quality, making it difficult for beauty professionals to navigate the industry and choose the right program for their business and career.

Social platforms can also perpetuate inauthenticity among clients and professionals. It’s essential to exercise caution and remember that not everything seen or heard can be believed. However, there is hope. By developing discernment and making informed choices, beauty professionals can find suitable training courses that align with their needs, passions, and goals.

In response to the concerns of women who have experienced subpar training, it is essential to highlight the importance of thorough research and seeking reliable guidance. While social media groups can provide some information, relying solely on them can be misleading due to factors like group owners promoting trainers for personal gain or paid endorsements. Furthermore, one person’s experience may not be applicable to everyone. It is vital to approach reviews with curiosity, ask questions, and delve deeper to understand the situation better.

To choose the right beauty education program, take a step back and consider your goals and aspirations. Reflect on your long-term objectives and any specialized treatments you want to offer. This process will help you narrow down your choices and ensure you select a program that aligns with your passions and dreams.

Do your due diligence by researching reviews and recommendations from other industry professionals and seeking out reputable organizations. Additionally, it’s crucial to

research the curriculum and instructors of each program to ensure they provide the skills and knowledge necessary for success. Investigate the background of the trainers, including who trained them, their endorsements, experience, and length of time in the industry. Beware of trainers who share second-hand material they have revamped in an attempt to make it their own.

When choosing a program, don’t be swayed by the promise of certificates. Certificates are meaningless without the acquisition of deep knowledge and consistent support to achieve positive outcomes for your clients. Instead, focus on the experience and expertise of the instructors, as the quality of your education largely depends on their industry knowledge and experience. Opt for programs that offer a mix of online, hands-on training with seasoned instructors who possess real-world experience.

Consider programs that provide continuing education opportunities, such as further advanced training. These options can help you stay current in the industry and further your career. Additionally, take advantage of networking opportunities, which can help you connect with like-minded professionals, learn from their experiences, and even discover new opportunities within the industry. Attend industry events, join online forums, and engage in conversations with peers and mentors. These connections can provide valuable insights and resources as you progress in your career.

Financial considerations should also factor into your decision-making process. It’s crucial to choose a program, not based on the cost, but rather, on the return on investment it gives to you. A more affordable program may be far more costly if you don’t obtain the skills that were promised. The most affordable programs are not the cheapest ones, but the programs

that impact your earning capacity the most. The cost of your training should be miniscule in comparison to your earnings that result from it.

Considering factors such as course length, materials provided, and post-training support, ensuring you get the most out of your investment.

Additionally, consider the flexibility of the program. As a busy professional, you may need to balance your training with other commitments such as work and family. Choose a program that offers flexible scheduling or online learning options, allowing you to continue your education without compromising other aspects of your life.

It’s important to remember that just because an individual has the skill to perform a service, does not mean that they have the ability to effectively transfer that knowledge to students.

For this reason, when evaluating a program, by far, the number one criteria for assessing any industry training is the results achieved by past students. This point speaks volumes. If you only had a single criteria, let this be it. Consider the success stories and testimonials of past students. Reach out and inquire about their experiences with the program, the skills they acquired, and how it has impacted their careers. These first-hand accounts can provide valuable insight into the effectiveness of the program and its ability to prepare you for a successful career in the beauty industry.

In conclusion, choosing the right beauty education program can be overwhelming, but with careful research, reflection, and guidance, you can find a program that aligns with your passions and goals. Remember, your education is an investment in your future, so take the time to choose a program that will set you up for success.

Are Soft Plastics Recyclable? The Short Answer Is Yes, BUT!

If soft plastics are recyclable, why are they not being recycled in Australia? The short answer is that we consume more soft plastic than we currently have the infrastructure to recycle.

300,000 tonnes of plastics are sent to landfill each year, and for a long time, soft plastics were unable to be recycled. Innovative companies like REDcycle stepped up to help tackle the overwhelming statistic. REDcycle created a model for collecting soft plastics from consumers, partnering with major brands including Coles and Woolworths, and then sending the plastics to their partner recyclers.

What happened to REDcycle?

Australians began recycling a whopping 5 million pieces of plastic per day through the REDcycle program. Australians were doing it and doing it well. However, due to the rapid volume of plastics being recycled, the pandemic & other unforeseen challenges, REDcycle’s partners became unable to accept & process the volume they were receiving. As a result, REDcycle’s program was put on hold in November 2022.

So, what is the silver lining to come out of this? Australians, more than ever, are aware of their plastics consumption. They are on board with the mission, researching ways they can initiate recycling themselves and finding alternatives to the soft plastics they can avoid. The good news on soft plastics recycling is that there is an infrastructure on its way, however, it will be around 1-2 years before it is fully operational.

How can the Beauty Industry help?

Through the Sustainable Salons program, we collect soft plastics via our Plastics bin for members wanting to recycle the plastics used in their business.

Salon & clinic owners can also reduce their soft plastics consumption using some of the recommendations below.

● Avoid giving out soft plastics to clients when making sales and encourage them to bring their own reusable bags or containers for products

● Educate staff and clients on the importance of reducing waste and recycling properly

● Take note of how salon stock is packaged

when it arrives. Ensure you are partnering with brands that are choosing sustainable packaging and materials

● Make sustainable swaps

- Look for plastic-free packaging alternatives such as glass or aluminium jars or containers, which are easily recyclable

- Use biodegradable or compostable alternatives like biodegradable packing peanuts or compostable mailers

What can salon owners do to assist their clients wanting to recycle their soft plastics?

At this time, Sustainable Salons does not recommend accepting soft plastics from clients, for two reasons:

1. Soft plastics currently make up less than 5% of the plastics Sustainable Salons collects from our members, and we do not have the infrastructure to sort & process a significantly larger volume of soft plastics.

2. Our program is specially designed for salon waste, and if we introduce residential waste to our streams, there is a risk of crosscontamination with the other materials we collect.

We love that salon clients share in our mission to make sustainability reality, so we have listed some tips and alternatives below:

● Reducing soft plastic consumption where you can. For example, purchasing essential products in bulk rather than purchasing single products wrapped in plastic packaging

● Use reusable bags for shopping, and keep them in convenient locations such as in the car or by the door.

● Encourage clients to switch to reusable alternatives like beeswax wraps instead of cling wrap, or reusable straws instead of plastic straws.

● Check with your local council to find out if they can accept soft plastics. Some councils are now trialling soft plastics collections

● Repurpose soft plastics in creative ways, such as for art projects

How is Sustainable Salons closing the loop on soft plastics?

1. Partnering with Soft Plastics Recycling Specialists: Sustainable Salons is currently working with specific partners who specialise in soft plastics recycling. By partnering with these experts, Sustainable Salons is able to ensure that recycled soft plastics are being put to the best possible use.

2. Transforming Soft Plastics into Furniture: One exciting initiative that Sustainable Salons

By Paul Frasca

has already demonstrated is how soft plastics can be turned into furniture, crafting a 400 kg park bench out of soft plastics recycled by our members.

3. Transforming Soft Plastics into Oil: Sustainable Salons is also experimenting with a company that will turn more than one ton of our recycled soft plastics into oil. This oil will then be resold to make new recycled plastic. This initiative is an exciting development that offers a circular solution for soft plastics that would have otherwise gone to waste.

4. Buying & Supplying 100% Post-Consumer Recycled Products: Through our Sustainable Salons program, our members also have access to our Rewards Store where they can purchase a range of environmentally friendly products, including our new 80L Bin Liners made from 100% Australian post-consumer waste providing a circular solution for soft plastics.

Where do we go from here?

For everyday soft plastics, try to reduce, and use as many alternatives as possible to reduce plastics in your daily life. By consciously choosing not to purchase products containing soft plastics, we teach these companies that we want change. By continuing to encourage salon clients and consumers to purchase products that are made from a % of Australian soft plastics, it supports the funding needed to build bigger infrastructure for soft plastic recycling. The same goes for Sustainable Salons; the more people who support Sustainable Salons, the more we grow, the bigger our facilities, and the more materials we can recycle.

Unleash your power with PURPOSE.

By Rebecca Miller

As I sit down to write this blog, I’m staring out my hotel window on to the beautiful views of Southbank in Melbourne. The city outside may be bustling but it’s time for my mind to quiet and reflect. I have just attended a training day at The Coaching Institute with Remi Pearson which truly blew my mind.

The last 24-hours has got me reflecting over the last 30 years like never before. Wow, three decades. What an incredible journey it has been with so many highs, lessons learnt, challenges to overcome, failures to acknowledge and so much growth - not just in my craft but personally and as a solopreneur.

It hasn’t always been easy, but it’s been so worth it because it brought me to this moment, right now, reflecting on my journey with the fullest of hearts. I have an overwhelming feeling of joy and I want to stop for a moment to honour that journey, myself and all the people who have been on the journey with me (whether it was a reason, season, or a lifetime) and contributed to my growth.

This time 30 year ago, I was training to become a beauty therapist and I loved it. I really felt like I had found my calling. To be honest, I didn’t love school (well, I loved the social part but didn’t love the schoolwork) but attending college to study beauty therapy unleashed something inside me - a sense of purpose and meaning.

I loved all the anatomy and physiology side of things, of course the practical days but what I loved most of all was how I made my clients feel. This ignited something inside of me, like I knew I was going to go on to create something impactful and meaningful.

From that naive 18-year-old who wanted to change the world, to now 30 years later building a 5-million-dollar empire, being awarded Australian Clinic Of The Year, Salon Team Of The Year, Business Leader Of The Year, NSW Business Of The Year, Parkes, and Orange

Most Outstanding Business. I own all my clinic buildings; I’ve had the honour of training over 50 therapists in my business and helped some of them go on and start their own businesses. My podcast, Living Your Best Life, having over 50 thousand downloads, I live in my dream home, I have 3 beautiful children who are my world and last year, I was awarded Humanitarian Of The Year at the Australian Beauty Industry Awards. I am just about to host my 5th retreat “Becoming Limitless” and now dedicate my life work to my legacy, coaching hundreds of salon owners.

I am not sharing all of this with you to be wanky and brag about my achievements but show you that absolutely anyone can do this!

If I had to share the one thing that has been the driving force behind my success give me the strength to keep going, even when I’ve been knocked down, it’s understanding my WHY.

My life awakening.

Around 10 years ago, I was sitting on the end of my bed having just finished another 12-hour day on clients with no energy left in my tank. I had no energy to give to my family when I got home, the most important people in my life.

As I sat on the end of my bed, I was asking myself “is this as good as it gets? I’m working so hard, but I am not getting anywhere!”

I bet you’ve had that feeling too.

This was the moment I had to take a big, hard look in the mirror. I wasn’t creating a business and life I loved, I was just a very hard-working technician living my life by default not design.

This moment was the catalyst to my next chapter and propelled me into the road less travelled. I knew if I wanted to grow my business and become the leader I was born to be, I had to grow first. So, I started my personal development journey and transformed my world as I knew it.

“Our businesses are a reflection of us” - that was a big pill to swallow. I didn’t want to play small anymore. I wanted to create a legacy. I began to invest in myself, my business, and my team where together we were learning, growing, expanding, and stepping out of our comfort zones. Ultimately, I had to push pass the fear holding me back and welcome a new life of purpose-driven power. When I uncovered that purpose, everything became clearer.

Mastering ourselves is the greatest contribution we can give humanity.

We live in a very uncertain time in history, we cannot control a lot of things. I think the last few years have really shown us that but the one thing we can control is ourselves and the way we react to things.

Our internal world will always reflect our external world. What I mean by that is our beliefs, thoughts, the words we speak, our feelings, emotions, habits, and behaviours all bundle together create our reality. So, today I’m going to share with you how unleashing my power with purpose was the biggest thing that changed the game for me in business and life. My hope is to inspire you to think differently. You can create your life and business by design, but it all starts with purpose.

Your purpose is inside you.

Every single person has purpose and vision in life and your business is a vehicle to live that purpose. You don’t have to find it, it’s already inside you. Just like confidence, passion and courage are waiting to be unleashed but limiting beliefs keep them tucked away inside us. These frameworks will get you thinking and feeling into why you are here.

A reason for being.

The greatest fear is not the fear of failure or standing out; the greatest fear is that you will not fulfill your greatest potential. The essence of who you are is inside you. Your life has been intellectually designed to guide you into becoming who you need to become to achieve your potential.

This is the IKIGAI a Japanese concept meaning “A reason for

What is Your Ikigai?

Use the concept of Ikigai (reason for being) to find that sweet spot where your gifts, skills, passions, and values align. Take a moment to draw your own version of the overlapping circles of the ikigai symbol and consider the following:

What do you love?

What aspects of your life bring you into your heart and make you come alive?

What are you great at?

What unique skills do you have that come most naturally to you? What talents have you cultivated and what do you excel at even when you aren’t trying?

What does the world need?

What change would you most love to create in the world? What is your legacy? What do people value and pay you for?

What service, value or offering do you bring, or could you bring, that brings real value to others? Something people need and are happy to pay for or share some value in exchange?

Take a few minutes to write whatever keywords, phrases, and ideas come up for you, then look for areas of natural overlap. Reflect on all of these elements and how they may relate to each other.

Using the IKIGAI concept is a great starter to start to tonight the power inside you.

Unlocking your life and soul purpose having clarity is key. Most salon owners do not take the time to get clarity on their purpose and what they actually want out of their life and business.

Here are 2 big questions to ask yourself.

Why am I here? (Purpose)

What do I want?

This is called your soul purpose. When it’s not clear why we’re here or what we want, we can feel lost and in that feeling of lost we can experience stress, anxiety, no direction and continue to experience life by default and not design.

So, again, why are you here and what do you want?

Let me share my soul purpose with you.

I empower self-lead salon and clinic owners to unlock their potential, to create a life by design with an unshakable mindset and to create a business of impact, freedom, and joy.

This is different to my business purpose. Our purpose is to empower women to feel confident and educate them to love the skin they are in.

When you are designing your life, your business purpose should fit with in your soul purpose. Sometimes our business takes over and we don’t have clarity on the higher purpose and what you want to really get out of our life. Our business should be a by-product of our soul purpose.

When you become purpose driven, you show up differently. It’s the reason you bounce out of bed every single day with a fire in your belly. Purpose becomes your fuel source to step into a visionary leader, to empower your team, attract your soul clients and communicate your message to the world.

Understanding my purpose has been the very thing that propelled me into creating a life and business of meaning and a by-product has been financial abundance, more joy and intrinsic feeling of fulfilment and alignment.

Take the time quieten your mind and really understand your power and that you are here to live BIG. It doesn’t happen by chance; it happens by design.

Rebecca Miller- The Salon Whisperer Life and Salon/Clinic Business by design coaching. Becoming Limitless Retreat host. hello@rebeccamiller.com.au

BEING”.

RetiFol By Synergie Skin

A combination of retinol and exfoliation is exactly what the RetiFol serum delivers. It’s a game-changing formula that pairs the dual benefits of a 0.4% retinol serum with non-acidic resurfacing peptides. These ingredients combine to amplify the brightening, clarifying and skin-rejuvenating benefits within a single, elegant formulation.

This exceptional 2-in-1 serum is enhanced with gentle resurfacing peptides, is non-acidic and uses peptide exfoliation to gently dissolve the protein bonds between the skin’s surface cells, to enable the skin to gently shed for a smoother, clearer, and more youthful skin.

www.synergieskin.com

Skin Clear Oil Free Moisturiser By Ultraderm

A lightweight hydrator for oily, problematic and acne skins. It helps to normalise exces-sive sebum production, inhibit acne bacteria, and soothe inflammation. This targeted acne moisturiser fights blemishes, evens skin tone and provides just the right amount of hydration to leave skin feeling comfortable without feeling weighed down or heavy.

BENEFITS include Lightweight moisturiser, Controls oil production, Reduces blemishes and acne bacteria and Paraben free (Formerly called Skin Karma Blemish Control Moisturise Lotion. There is no change to the formula.) www.ultraderm.com.au

Salicylic acid By Dermalogica

Dermalogica’s latest innovation, Salicylic Acid 15% Gel Peel is the first chemical peel of its kind, as it’s formulated to work on the skin despite common conditions associated with blem-ishes, such as inflamed breakouts, pustules, papules, ingrown hair, impaired barrier, comedo-nes, milia, scar tissue, and keloid or hypertrophic scars. This gel peel is formulated with 15% salicylic acid, a beta-hydroxy acid known for its maximum efficacy when targeting active, sen-sitised skin imperfections. Thanks to the addition of an advanced mushroom complex com-prising of white shiitake mushroom and Albatrellus mushroom, the peel has an even more powerful effect on the skin. Available from Dermalogica from 8th May, 2023 www.dermalogica.com.au

New Super Effective Vitamin A By Mayerling

THE PERFECT DE AGEING SKIN SERUM. MAYERLING VITAMIN A RETINOID SERUM 3%. The Power of Retinol without the irritation

A breakthrough non-irritating high-performance formula that reduces dark spots and skin im-perfections.

It increases skin elasticity and firmness to combat fine lines and wrinkles. Reduces pore size for a clear smooth skin.

The active ingredient- Hydroxypinacolone Retinoate – has clinically been demonstrated to be more effective, more stable and cause much less irritation than Retinol.

This hi-tech ingredient promotes cell turnover and renewal, leading to improved skin clarity and the appearance of a brighter, more youthful appearance and healthier complexion.

Boosted with Hyaluronic Acid, Niacinamide, Marine Extracts and Peptides this Vitamin A Se-rum is a powerful, safe tool in combating ageing skin. Comes in a 30ml airless pump pack.

www.mayerlingskincare.com

Chic and Versatile Trolleys By Comfortel

Introducing Comfortel’s range of Designer Beauty Trolleys - the stylish and functional solution for your salon or clinic. These mobile workstations hold and store your essential equipment, all while adding a touch of sophistication to your workspace. With a minimalist design, curved lines, and premium materials, these trolleys are built to last in busy salon environments. Plus, the seamless integration of sturdy frames and easy-rolling wheels provides enhanced stability and a modern look. Upgrade your salon with Comfortel’s range of Beauty Trolleys www.comfortel.com.au

IMPORTS

PERFECTLY PEDICURED TOOLS

Since 1924, Credo has been creating the right tools for beautiful feet. Enter the world of Credo and discover high quality pedicure stones, callus rasps, foot files and nail clippers.

NO HAIR DEFIES RUBIS

The pinnacle of precision. Individually handcrafted in Switzerland, each Rubis tweezer is defined by an unmatched sense of precision and workmanship. Available in Slant, Point, Safety, Crab and Evolution.

TWEEZERMAN DOES IT BETTER

Top-rated tweezers from the beauty tool experts, Tweezerman. Award-winning tweezers with an emphasis on quality and precision. Choose Point or Slant (including Mini Slant) and tweeze with ease.

HIGH PERFORMANCE NIPPERS

Advanced accuracy from BeautyPRO. Cuticle and acrylic nippers with first-rate surgical steel and double spring design for effortless trimming. Acrylic: full jaw, ½ jaw.

Cuticle: ¼ jaw and 1/8 jaw.

VISIBLE TRANSFORMATION

Start here with Apraise. Powered by exclusive Optic Chroma Complex, Apraise Eyelash and Eyebrow Tint Starter Kit contains everything you need for radiant, longlasting tints on eyelashes and eyebrows.

DEFINE EYES

More pigmented, creamier and longer-lasting eyelash and eyebrow tints. Made in Germany, Hairwell are the eyelash and eyebrow tint experts. Non-drip formulas with incredible results lasting 4-6 weeks.

THE WAXING ESSENTIAL

Easy-to-use, durable and designed to suit all waxing needs. BeautyPRO Essential 500cc Wax Heater features fast heat-up and removable, non-stick insert for strip and hard wax. No mess, no fuss!

For more information: call Dateline Imports on (02) 9666 3611 or visit datelineimports.com.au

“HOME TO THE BEST PROFESSIONAL BEAUTY PRODUCTS!”

4 Ways Your Money Stories are Affecting Your Clients Results.

By Robyn McAlpine

Ouch! That’s a tough pill to swallow… but hear me out! Right now, with the doom and gloom of the media telling us that prices are rising so batten down the hatches, and with more movement in the appointment books than I’ve experienced in two decades in business, it’s pretty evident that we are smack bang in the middle of an opportunity to show up differently.

It’s easy to get caught up in the panic and hype and yes, it’s a very real problem having to juggle cash flow when your books start out full then suddenly your appointments are dropping like flies in the hot summer sun. As a skin therapist and business owner I get it, I’m not here to dip it in sparkle farts and unicorn glitter and tell you to think positive and it will all be ok. I’m in the trenches with you and I too sometimes lie in bed a night wondering who to pay first until the cash is flowing again. I’m not at all glossing over the fact that it is hard, and it is stressful and we’re all feeling it.

But times like this are always about looking for opportunities and whilst I don’t have a magic trick to pull out of the bag that will send cash laden clients beating down your door, there is one thing that we need to keep a check on as skin therapist in the room and how we need to be on top of our own money mindset.

Our money mindset and the subliminal stories we have around our own money could be what’s costing our clients their results (ouch!) and costing you money as a business owner or a skin therapist.

Psssst! If you’re a skin therapist and you never quite seem to reach your target or bonus, this might shed a little light on something you never even knew was getting in your road.

Talking about money can feel icky. You might even get halfway through this article and toss the magazine across the room, swear out loud and flip me the bird, because money brings up deep emotions and stories, we often don’t even realise we have!

So, if this feels a bit spicy, I implore you to throw the magazine down (if you’re reading this on your phone, do it gently), take a deep breath, maybe take a lap around the block and when the dust has settled, come back, and try it again. Because whilst this might feel like a challenging topic, I promise you that I write this with heart felt intention, love, and a deep desire to see you

thrive in the clinic, even when the world is telling us all we should pack up shop and go home!

Whilst some clients are cancelling or rebooking at a later date, it’s important that we don’t let this impact our gratitude and service of the ones who aren’t. Clients are still showing up and they are looking to you to lead their skin journey.

We don’t want our fear and lack of money to trickle into the clients and opportunities that ARE walking through our door. We don’t want these feelings and thoughts to get in the way of our clients getting incredible results. When we let our own money story of perceived cost, worth, value stop us from giving our client ALL of the options, even the expensive ones, our money story is blocking our client from getting results.

If we think or believe something is expensive, based on our own personal budgets and money values and money experiences, we can accidentally impose that onto our clients and their skin treatment journey.

And in these times, with our industry feeling like a luxury, it does impact our own personal income and earning capacity, and this sneakily reinforces our subliminal money stories and what we perceive is worthy of spending our money on. We can get into a space of lack and scarcity and then begin to make an assumption about our clients budget.

Based on our own experiences we assume our clients perceived value of our treatments, based on our own perceived value of our salon treatment prices. We begin to make their skin choices for them, and we don’t even know we are doing it!!

Crazy, but stay with me!

If we are basing our clients’ treatment plan on our own personal money story of what we think is affordable, based off what money we have in your own personal budget for personal care, it will show up in the way we offer solutions to our clients.

But the clients who are still holding onto their appointments, even in these uncertain times, are holding them because their value on their skin and what worth they place on their personal care is a high priority for them.

So, it’s really important that we don’t let our own mindset get in the way of our clients getting results.

Ok, so if you’ve gotten this far, well done, I know this topic can touch a nerve. But stay with me.

You might now be wondering if or how a money story might show up in our day-to-day interactions with clients. These stories sneak into the treatment room, and we don’t even realise they are there!

Here are four ways our own personal money and value stories might be sneaking into your interactions with clients in the treatment room:

1: Holding back on a treatment plan and not giving your client the full plan up front. Fearing that if we tell them the year long plan, they’ll think it’s too expensive. We don’t want to scare them off so we hold back on the big treatment plans and offer up something that will still feel nice but doesn’t make you break into a sweat when you hand them the quote. Question? Do they really think it’s too expensive, or does it feel expensive for you?

2: Not progressing your client onto more advanced treatments.

If you are just rebooking each month, offering the same thing over and over again without leading into the more results driven (and more expensive) treatments, it could be because you’re looking at the cost of the higher treatments and worried your clients won’t want to spend. Question? Would you spend that much if you didn’t get it

for free as a perk for working in the industry? If the answer is no, this could be your subliminal money story getting in the way of your client’s results.

3: Not offering on the spot upgrades or addons to today’s treatment that you know will give them better results.

If you can see an opportunity to add something or tweak the treatment currently booked that will benefit your clients’ results, but you don’t offer it to the client, this could be your money story making assumptions on how much the client is prepared to spend today, and that’s directly impacting their opportunity to get results.

4: Not booking clients regularly or consistently.

If you find yourself stretching out the frequency of you client’s appointments, or you’re not leading the rebooking conversation you’re ultimately slowing down their progress, delaying their results. We know that treatments spaced within the epidermal cell life span are going to be of most benefit. When we don’t operate within this cycle or the recommended best practice of the treatments and services we do offer, results will take longer.

As skin therapists, it’s our responsibility to create skin solutions and present all options to our clients so that they can make their own informed decision. It’s about giving clients the autonomy to choose and decide based on what is of value and ‘worth it’ to them.

The only time you should be basing our treatment plan on money decisions is if our clients have explicitly said that they need a more budget conscious plan/timeline.

Of course, there will be clients in our clinics that genuinely need a more conscious priced

treatment (which will ultimately affect their results) but unless they ask for it, it’s not up to us to assume how this client chooses to prioritise their skin care journey. It is our job to prescribe them the very best solution for their needs, without our own money stories coming into it.

I get it, at the moment we are all feeling the pinch, but let’s not panic at the expense of the clients who are committed to their skin journey, who perhaps aren’t as affected by the cost of living as we personally might be. Let’s give our clients every opportunity to make treatment choices based on what is of value to them.

If this has brought up ill feeling for you, or has perhaps hit a nerve, that’s okay. I get it, money can be triggering and there’s a lot of emotion and energy tied to dollar signs.

Feeling uncomfortable presents us with an opportunity to look at why and what’s underlying for you. It’s a brilliant opportunity to get curious and ask ourselves some deeper questions about where these stories come from and what are they holding us back from. We all have money stories. I personally had a pile of them and still find myself having to overcome new ones that pop up unexpectedly.

But now is not the time to let our own stories get in the way of our clients who are showing up, booking in, and buying products. Now is the time to step up show your clients the bigger picture and lay it all out on the table (even the expensive bits) and give our clients everything they need to make an informed choice about the treatment plan that wish to spend their money on.

Robyn McAlpine @expert_skin_therapist www.skintifix.com

‘It’s Time to Step Up as A Leader’

By Jay Chapman, Zing Project

Thousands of beauty professionals from the spa, medi and wellness fields descended on the Sydney Exhi Leadership is like being the captain of a ship, except the crew has all the maps and the captain’s job is just to steer in the right direction. GAHHH! bition Centre at Glebe Island for the industry’s annual event, Beauty Expo Australia.

But in all seriousness, leadership is no laughing matter! It takes hard work, dedication, and a willingness to put your team first. A great leader is able to navigate the stormy waters of business while also inspiring their team to be the best they can be.

In this article, I will share my preferred leadership qualities, which are based on the principle of leadership versus management. By choosing to lead your team from the top down instead of managing them from the side, you will witness significant growth shifts in your team engagement and motivation.

Let’s start here, managing people and leading people are two very different concepts. The traditional management approach of using rewards and punishments is no longer effective, it’s gone! This approach was based on the metaphor of a donkey, where the an-imal is enticed to move forward with a carrot, and whipped with a stick if it slows down.

Using a traditional carrot and stick approach for people management doesn’t work in today’s workplace. For one, your team members are not animals! They are professionals with emotions, opinions, and skills. Using an outdated framework can break their spirit and motivation.

Effective people leadership, on the other hand, is a straightforward concept that can be developed and refined over time. You need to embrace its principles and work on honing and perfecting your leadership skills every day.

Let’s start with MONEY! Money is not the only means to recognize and appreciate your team’s efforts. Your responsibility is to discover what inspires your team, keeping in mind that it may vary for each person. How can you accomplish this? Your team members will leave indications, and by switching on your leadership mindset and tuning your radar, you will promptly identify what motivates each of them.

If you immediately think money is the main motivator the truth is, you have some reading to do! Since the whole ‘Covid thing’, many of your team’s motivators and what makes them tick have changed, so in that case your leadership needs to follow.

The response you receive from your team is a reflection of your communication. If you’re not having regular, scheduled one-on-one meetings with each team member to check in, you’re missing out on an opportunity to develop and

improve your leadership skills. I’m not referring to a brief conversation during a hurried lunch break or over the reception counter. Set aside private time for sit-down meetings to discuss the previous week and the upcoming week. Address their concerns and highlight their achievements.

Having a one on one connection with your team is SO important! It’s your opportunity to provide support and motivation, but also to provide feedback. Providing feedback is like fertilizer for growth. The more you give it out, the better your team will thrive on receiving it. (I’ve also been told that too much can kill a plant! So be careful of that too!) Some team members may feel uncomfortable with positive feedback, but it’s important to help them get accustomed to it. As a leader, it’s your responsibility to give feedback more often than you think, especially for the younger workforce who require it more than ever.

As much as we provide feedback to our team members, it’s equally important to receive feedback from them as well. This helps to keep the conversation balanced and encour-ages open communication.

As a leader, actively listening to your team and seeking their feedback on how you can better support them is crucial. This not only shows that you value their opinions, but also helps you to understand their needs and concerns, leading to better teamwork and im-proved performance. Being open to feedback also demonstrates your willingness to learn and improve, which can help to build trust and respect within your team. So,

make sure to create a safe and comfortable environment for your team to share their feedback, and use it as an opportunity for growth and development.

Ultimately, this is accountability! It’s natural to choose the easier path, and if no one else is aware of your goals, you’re likely to slip. Maintaining accountability for your team earns their respect and yields positive outcomes. So many have a problem with holding people accountable, it is the single one thing that when you embrace, explodes your outcomes.

A good guideline to step up as a leader is to listen twice as much as you talk. For me this was HARD! Sometimes, we feel uncomfortable in silence and tend to fill it with unneces-sary chatter. However, asking high-quality questions can help your team find their own answers. Consider the emotions you want your team to experience in your presence. Do you want them to feel motivated, inspired, or proud? To achieve this, you need to be clear about the outcomes you want to achieve and the emotions you want to evoke, and be laser fo-cused on how you show up as a leader.

Leadership is an inside job. You need to work harder on yourself than anyone else in your business. REMEMBER! When you point the finger of judgment or blame, there’s 4 fingers pointing back at you! You are the problem, and you are the solution.

For more business smarts, you can contact Jay Chapman at jay@zingcoach.com.au

Cyber Security for Your Salon!

By Digital Health Co

In today’s digital age, beauty salons manage their business for the most part online. Whether it is through your website, social media, or booking software, it is likely that your salon stores a significant amount of data online. But have you ever wondered how safe this data really is?

Beauty salons like yours are not exempt from potential cyber-attacks and data breaches and sadly, when your digital presence falls into the wrong hands it can have devastating consequences – both financial and legal –for your business.

But don’t despair. There are a few best practices you can seamlessly put in place to enhance your salon and customers’ security online. If you’re a beauty salon owner who, let’s face it, has little patience for tech, but still wants to keep her business safe online, then this is for you.

Your data and potential risks for your salon.

To find out how your beauty salon can be the target of a cyber-attack, you first need to understand the nature and quantity of the data you own online. A beauty salon typically collects customer information such as name, address, or phone number, along with appointment type, preferences, and timeline. As you can see, your business stores plenty of sensitive information about its customers, and it is vital to keep it safe.

But, your data isn’t just limited to your customers. Data such as social media metrics, website analytics, online reviews, as well as sale and revenue data from your Point-of-Sale (which is collected by various software and platforms) are all forms of sensitive information attached to your beauty salon that you must protect.

Your beauty salon’s data is valuable for several reasons. This data is what you use for marketing research, development, and strategy. Your data gives you a deep insight into your customer’s needs, which you can use to build a competitive advantage and grow your business. For example, your customers might be predominantly women in their 40s living in your neighbourhood who spend over AUD 300 per month on a specific type of treatment and prefer to book online.

So why would someone steal this type of data? Well, online data can be bought and sold on the dark web, making it a valuable commodity for hackers. They can use this information for identity theft, financial fraud, and other illegal activities, which can significantly damage your business. Therefore, it is crucial for your beauty salon to protect its online data. Here are the

most common types of cyber attacks a beauty salon can be subject to:

1. Theft of customer data: If your salon’s online systems – such as your booking software or website – are breached, cybercriminals may be able to access sensitive customer information, such as names, addresses, and payment details. This can put customers at risk of identity theft or fraud and can also damage your salon’s reputation.

2. Ransomware attacks: Ransomware is a type of malware typically attached to a fraudulent file or webpage that can lock your salon’s computer systems, website, social media, or data until a ransom is paid. This can disrupt your business operations and cause significant financial losses.

3. Scam emails or texts: This type of scam involves Hackers sending emails and texts impersonating government bodies or other legitimate businesses to get banking information. As such, it is easy to be fooled into giving sensitive business details, paying fraudulent invoices, or purchasing gift cards.

4. Data loss: A cyber-attack on any of your systems or social accounts can remove important business data, such as customer information, appointment schedules, or financial records. This can be difficult and expensive to recover.

5. Hack through third-party apps: You may use third-party apps or services to manage your salon’s social media accounts, such as scheduling tools or analytics platforms. If these apps are not properly secured, they could be exploited by hackers to gain access to your salon’s social media accounts.

6. Phishing scams: Hackers may use phishing scams to trick your employees into giving

up their logins or other private credentials. For example, they might send an email that appears to be from a social media platform or wholesale provider, asking the recipient to click on a link and enter their login information.

7. Credential stuffing attacks: Credential stuffing is a type of cyber-attack where hackers use stolen usernames and passwords (usually linked to a data leak) from one website to try to gain access to other sites.

8. Social Impersonation: Hackers might create fake social media accounts and duplicate your content to scam customers into giving their personal and payment information to book a service.

Unfortunately, many beauty salons like yours don’t have robust cybersecurity measures in place, such as two-factor authentication or regular password updates. This can make it easier for hackers to gain access to data and launch a cyberattack.

We’ve heard too many horror stories of beauty owners in Australia completely losing access to their website domain, Instagram account, and the 10k potential customer base they nurtured for years, as a result of a hack. You may not realise it but the online presence you’ve built online for your business is valuable and therefore, you must keep it secured.

Cyber security best practices for beauty salons.

As you now understand, it is vital to protect your customer and salon’s data to avoid a potential nightmare scenario. Many industries, including beauty, may be subject to regulatory requirements around cybersecurity. In Australia, all businesses are required to have cybersecurity policies in place, such as a privacy policies page on their website or guidelines linked to customer data. To meet these standards and avoid penalties for non-compliance, these best practices are a must-have for your beauty salon.

Use strong and creative passwords. To stay safe online, you need a variety of passwords. This is because when you reuse the same passwords over and over (like your dog’s name or a birthday), it is more likely that your account and data will be compromised at some point and give an opportunity for more of your online accounts to be compromised. Having a list of multiple password options that you refresh every 3 to 6 months can prevent data leaks and keep your information secure at all times.

Additionally, Two-factor authentication (such as identification with a phone number or an authenticator app) adds an extra layer of security to online accounts.

To come up with a strong list of passwords, make sure to combine letters, numbers, and symbols. You can create the perfect password combination by using your words and lucky numbers related to your vision board, core values or mission statement. Sometimes you and your team can remember but also use a business motivator.

Whether that’s Beautyawards2023 (if you’re visualising a recognition in a specific year) or $10KTarget! (If you have a specific monthly revenue target you want to reach), it is a great way to create unique and safe passwords while sprinkling some positive visualisation.

Keep your website and software up to date.

Passwords are merely the first layer of cyber security you can apply to your beauty salon online. In fact, there are a few more things to do to ensure your data is secured, and that includes regularly updating the software you use for dayto-day business management, as well as your website. Even if “tech” isn’t your thing, it is quite

easy to ensure your online presence is regularly updated.

Most software have the option to enable automatic updates. By enabling this feature, software will automatically update themselves whenever a new version is released. For your website, updates will vary depending on the content management systems (also known as CMS) that you use. CMS such as Shopify or Squarespace will automatically update while WordPress will require manual maintenance, which you can easily outsource to a web design agency like Digital Health Co.

Train your employees on cyber security. Keeping your salon safe online will require your whole team to be involved along with you. Just as the Australian government has cyber security requirements for businesses, it is important for you and your staff to be familiar with them. A beauty salon can develop its own cyber policies which may outline expectations for employee behaviour and actions. These policies should also cover topics such as password management, email security, and safe browsing practices.

Training your employees on cybersecurity might involve updating your onboarding process when hiring new staff and conducting training every 6 months with the whole team. Cyber threats are constantly evolving so it is important to provide ongoing training to ensure your employees and yourself are up to date on the latest cybersecurity best practices.

As a business owner or manager, it is important to lead by example and follow cybersecurity best practices yourself. This will help create a culture of cybersecurity within your salon and reinforce the importance of these practices to your staff.

Audit your online presence.

If you’ve signed up for a zillion software, tried different CMS and run multiple social accounts, we recommend auditing your online presence. This could be by listing where you have open and unused accounts, looking at cybersecurity policies (or highlighting what you’d like to cover if non-existent), and assessing your current password list.

For example, if you’ve recently been notified that your logins have been compromised or that your data has been part of a leak, an audit can help

you assess and address potential threats. There are a hundred things that could be audited within your business to ensure it is safe online and if you’re unsure where to start, Digital Health Co has put together a simple and comprehensive checklist to get you started.

Practise common sense.

Most online scams can be prevented with the right security measure, but also common sense. A scam email will use a random and unverified email address just as a so-called government text might come from a regular number. Training your team to look at the provenance of a communication and assessing its legitimacy before taking any actions (such as opening a file or filling out a form) is a quick yet efficient way to keep your business safe.

Overall, cybersecurity will come down to understanding your business data, its value, and the best practices you can implement to protect it.

Tech Toolbox: LastPass.

Along with applying cybersecurity best practices, you can use certain tech tools to keep your beauty salon safe online. The software LastPass is perfect to keep your login details stored securely in one place. You can organise them by category, share them with your team, and update them easily. With LastPass, you can also safely store your business credit card information, which is great if you have staff regularly placing wholesale orders but don’t want the card to be “remembered for next time” by a software.

www.lastpass.com

Download your FREE cyber security checklist. At Digital Health Co we blend our beauty background and tech expertise to bring you curated, effective, and growth-centric digital solutions. We understand all-too-well your treatments and services, your clients’ needs, and your business goals.

Download your free checklist to cover all bases and start you on your journey to protecting you and your client’s data (think broad spectrum SPF 50+) from devious attacks.

www.digitalhealthco.com.au/mocha

Skin chats that Feel Good.

By Alanna Douglas

Let me paint a picture for you, you have a new client who you are so excited about meeting! Yay another skin that you can make an impact with! You get into your consultation process and ask, “what is your main skin concern?”, the client answers “I’m pretty happy with my skin”.

This then leads to a spiral of self-doubt in your head, and you revert to a basic skin treatment because your client doesn’t have anything they want to work on with their skin (bummer). They leave not sure if they will return, and you are deflated as you have another skin walk out that you have been able to make big change with. IT IS TIME TO

CANCEL THIS SCENARIO!

The language that you use in your consults will make or break your connection with your client. Put yourself in their shoes let’s say you are taking your first steps into a clinic at 50, you don’t even know what a facial is and then you get asked what you are concerned with about your skin. Immediately that gets the client thinking, oh my gosh there is so much wrong with my face, I wasn’t concerned about anything but now I’m worried should I be concerned? They will then start to close off and shut down to further questioning which leaves you limbo land talking to what feels like a brick wall.

Here are my 3 key steps to creating a consult that feels good!

Yep, you read that right, flick the fancy language when you are talking to your client in person.

Using language about having a skin chat is much more disarming and nurturing than a consult, don’t you think? I also think it sounds a little more enticing and fun! So, what does this look like? When you greet your client, you would say something along the lines of “before we get started with your treatment today, we are going to have a chat about you and your skin. This is so I can get to know you, your needs and create an amazing experience for you, how does that sound?”

2. Showering with positive reinforcement for taking the first step

Sounds simple and that’s because it is! We get so excited to meet new skins that we forget that it can all be a bit overwhelming for the client. So, taking the time to reinforce their choice to put their skin health first will reassure them and prevent buyer’s remorse. Most clients on their first visit are just in the awareness stage, they know they have skin, and they need to start taking care of their skin but it’s all a bit confusing. This is where we come in and shower them with good vibes. This would sound like “I am so glad that you chose to take the time and invest your skin health today, welcome to the world of skin! I am here to guide you on this journey and be your cheerleader!”

3. Relate your treatment plan and prescription to their life and everyday needs

Clients want to know when they need to use something and how to do it. So, when you are talking about homecare relate to their everyday. This would sound like “when you hop up in the morning and jump into the shower, I want you to use one pump of your cleanser, work it into your skin then rinse off. When you jump out of the shower apply one pump of your serum to your whole face, one pump of eye cream and then about a 50c piece of your SPF.” If we go into too much detail about all the ingredients it can be overwhelming, especially for a newbie.

I will leave you with this, lets delete the word “concern” and replace it with “goal”. Try it and let me know how it goes! Reach out to me on socials @skinfreakaademy I would love to connect with you and hear all about your skin chats!

With love,

Alanna Douglas Skin Freak Academy

www.skinfreakacademy.com.au

hello@skinfreakacademy.com

Industry Insights that are sure to Intrigue Your Mind, and Business!

By Tamara Reid, Global Head of Strategic Partnerships at Timely Business Management Software

Putting that into perspective, if your business is open for 12 hours a day (which is a standard 9-5/9 day, across 6 days per week from Monday to Saturday) you’re open for approx 48 hours, but that stat you just read tells us that only 22 hours of your calendar is truly full of paying customers, *insert shock here*.

If you’re doing the math on your overheads, (including staff wages, consumables, rent etc) at the number of hours you’re open, but your calendar is only 53% booked at 22 hours and the average client spend per hour is $130, then the maximum your business can make is close to $2500 per column.

This means your business is likely missing out on almost $3500 of revenue, because the 47% of your calendar that’s not booked, is not generating revenue for your business.

Out of the average months of bookings across a 12-month calendar year, booking data shows us that the lowest booking months are April, December, and June (aka Easter, winter, and Christmas).

You’re probably thinking, ‘Tamara that’s wrong because in December we are slammed!’, which may be correct but when we look at the highest months for client cancellations we have November, December, and March.

Shocking right?!

In our industry, I call December the disaster month - and I watch the disaster hit every single year without fail.

Why is it the disaster month? Because December often has the lowest number of bookings, and it also has the most cancellations - a recipe for disaster.

I’m sure you’ve seen the community groups start to go wild around late November when they’re looking ahead at their December calendar asking.

“Is it just me or is December looking really quiet?”

“I don’t know what’s happening with clients at the moment, but everyone is cancelling!”

If I was in your seat there would be three questions, I’m asking myself right about now:

1. What can I do for my business to ensure the lowest booking months April, December and June are fully booked?

2. What can I do for my business to ensure that the highest months for client cancellations have a backup plan so when those months roll around and clients cancel, I am still profitable and don’t have staff standing around?

3. What time is the bottle shop open until because I’m going to need a large glass of wine and a whiteboard to start organising this as soon as I get home tonight.

All the above being said about December being our industries disaster month, the one thing that saves our disaster December is retail sales - or if you prefer the term, prescriptions.

And we love a frazzled last-minute partner who runs into salon wallet ready to spend because they’ve forgot to buy something and it’s Christmas Eve!

In fact, from September onwards through to December are the industry’s highest selling months. That means, realistically from August

onwards, you should be starting to stock up on Christmas and retail packs and starting to promote them before you get them on your shelves.

Even with the higher product sale months, on average the industry is only selling 9% products to services at best over the years average period. What that looks like in reality is for every 10 clients you treat; one is buying a product!

The best thing about being here reading this column today is that you’ve already been given the answers to solve these problems and you probably don’t realise it yet.

Your three biggest areas of opportunity that you can implement tomorrow and save your disaster December, protect your April and June is:

○ Memberships: get your clients on recurring payments

○ Retention booking get your regular clients who already love you to come back more regularly.

○ Utilise the information shared in your consultations to connect with your clients and ensure they leave with product in their hands. www.gettimely.com

Across a customer base of 25,000, customers appointment books are on average only 53% full against their rostered hours, it’s almost unbelievable.

Salon bookings – The Do’s and Don’ts

By Phoebe Bawden

Are you one of the many salons suffering over client cancellations and no shows left, right and centre? Are your clients feeling the financial pinch, tightening up their purse strings and using illness as an excuse? So many of the salon owners I coach are fed up with it too! Together we are conquering this issue with a rock solid, black-and-white booking and cancellation policy.

Booking and cancellation policies are the number one way to protect your salon from lost business and revenue due to BS no shows and late cancellers. Hence, the importance of a built-in fee and clear guidelines for providing you enough notice to be able to fill that booking space, should this scenario happen.

Let me run you through the do’s and don’ts of salon booking policies…

Protect yourself!

A booking policy with fee will help to protect your business. A last-minute cancellation or no-show client can be absolutely crippling to a small or medium business. Can you imagine the longterm impact of having numerous clients cancel in the period of a week or even a month, and how much income you would lose over the course of a year?

Let me add it up for you, if your average client spend was for instance $150, and you had four last minute cancellations that would be a loss of $600 in a week, eight last minute cancellations or no shows in a month? $1,200. Then take that, multiply it by 52 weeks of the year? EEEEK. Say goodbye to that $60,000 new car.

And that doesn’t include potential service upgrades and product sales if those clients actually attended their appointments.

Beauty is, of course, predominantly a servicebased industry, so plain and simply, no service equals no income. No income equals not being able to pay your bills. And not being able to pay your bills equals no business at all. It’s a scary thought, but this is the harsh reality of the situation. This is why we need to be covering at least the cost of labour when we are asking for a booking fee; one of the best safeguards for your business.

Choose your words wisely!

I am specific to use the word ‘Booking Fee’ rather than ‘Cancellation Fee’, e.g. “If you cancel last minute you will forfeit your booking fee”, opposed to “If you cancel last minute you will have to pay a cancellation fee”, see the difference?

I find booking fee has a more positive connotation than cancellation fee – Let’s face it, we don’t want to be manifesting anything negative like a

And on that, please refrain from using “Deposit” and again, use “Booking Fee”, as deposits are technically refundable, as booking fees are not.

The ultimate deterrent for your clients is the thought of losing $50 or $100 or more for an appointment that they didn’t confirm or didn’t attend. While it may ruffle some feathers by taking a booking fee, you are in fact, providing an incredibly important safety net for your business.

Consistency is crucial.

It is essential that you and your team stick to your guns and enforce the rules. Sure, asking for money can often be an uncomfortable subject for people to broach, but you need to remember it’s not personal, it is plainly and simply a smart business decision.

Education is key here; staff need to be educated on the importance of these rules and what effect it has on your business, and the flow on from that being the effects it could potentially have on their jobs. Transparency can often help when your staff aren’t following salon procedures, be open with them, let them know, if these policies are not adhered to there may not be money to pay for product to service the clients, that less money means less staff and most of all no business

means no job.

And if you really need to (because they still don’t love it) create a script, print it off and stick it to your reception desk, and ask your staff to read it to the client exactly.

Transparency, babe!

Share your policies directly, post them, shout them from the rooftop if you have to! Have your policies available EVERYWHERE across your website and your socials as well as your booking confirmations.

Run out of characters to text? No worries - use a short link to a landing page if you are character limited in your marketing messages (I can help you with this if you’re lost!)

You need to post your policies everywhere, even within your physical salon, QR codes are a dream for this too. These policies need to made clear to your clientele to eliminate any misunderstanding. Doing an update on your policy? Again, post that everywhere! There can be no room for misinterpretation when you have covered all your bases, as it will be clear as day when answering to a disgruntled client.

E is for Everybody!

Undoubtably it’s easier to ask a new client for their booking fee, but it is crucial that existing clients are asked too. It needs to be fair, a blanket policy that keeps everyone accountable. Having different rules for new and existing is a sure-fire way to confuse the F out of your staff and have room for error.

Most point-of-sale systems these days include a booking fee option and if yours doesn’t, have a chat to your POS support team, or consider changing over.

All new clients and existing rule-breaker clients should be charged their booking fee at the time of booking, whether that is face to face, over the phone or online.

For existing clients who have a clean record i.e. always turns up for their appointment, always gives plenty of notice when rescheduling appointments and is pretty much your dream client then calling them 7-10 days before their appointment to obtain their booking fee should suffice, but remember – it’s a blanket policy keeping it fair for everyone!

So, how much?

What is the right amount to charge for booking fees? In reality it needs to be an amount that someone would think twice about losing. We need to cover labour costs at the very least. For example, if your cancellation fee is $20 for a 2-hour massage and facial that really isn’t going to cover much. Charge accordingly.

A general guide to charging accordingly would be around the equivalent 50% of the clients’ bill at the end of their service or charge based on the amount of time that client would potentially take.

You may find that because your client has less of a payment at the time of their appointment, that actually they end up spending a bit more while they are actually with you.

The persistent naughty clients!

We all have that one client who continuously defies all rules, last minute cancels, and forever no-shows. These guys seemingly don’t understand what it takes to run a small business and it feels like constant disrespect right? Solution? Full payment upfront!

Put it in your policies, a section about serial naughty clients, that they will be required to pay the full amount BEFORE their treatment.

The alternative to these problematic clients? Divorce them!! No one needs that type of negativity in their lives.

Gift Voucher no-shows.

There is nothing more frustrating than when you have a gift voucher client that constantly reschedules, or they don’t show up at all. NIGHTMARE!

A booking fee is so important here, its where your policies come in strong if you have them in place. Cap their rescheduling number, limit the times they can change their appointment time to 2-3 at the very most, and no shows without legitimate reason forfeit their voucher.

These rules need not only to be placed in your cancellations policies but also in your Gift Voucher policies – clear and concise rules.

Don’t leave it ‘til the last minute!

It is essential in your booking policies to include an amount of time in which all of your clients are able to cancel without penalty. Always ask for as much notice as possible when rescheduling with an absolute minimum of 48-hours’ notice to cancel.

Some of our clients are implementing a 72-hour notice policy, allowing them additional time to replace that cancelled client.

And all of our clients are text-confirming their salon clients 3-4 days before their appointment, as this allows a reasonable amount of time for the client to make contact outside their notice period. There is no point texting someone 12-hours prior to their appointment when your policy states 48-hours required! Think about it…

Use your discretion.

It is inevitable that some clients will cancel or reschedule their appointments, we understand and empathise with someone who is injured or is sick or something that is completely out of their control where it is simply impossible for them to attend their appointment.

Always use your discretion, are you asking the following?

• Is this person being genuine?

• Was there an opportunity for that client to have contacted us earlier?

• Was the situation unavoidable?

• Was it out of character for that client to cancel or is it habitual for them?

• Are they a great client that regularly shows up?

We know that sometimes it happens, we are human, and sometimes we just have “one of those days”. Use your judgment to determine whether this was something that couldn’t be helped, and your staff should always consult either the owner or manager if considering waiving a fee in these circumstances.

The Salon Bible

A salon policy and procedures manual (as we call a ‘Salon/Clinic’ Bible) for staff is paramount for the success of your business and reducing the blurred lines and grey areas for your staff.

If you don’t have one in place, DO IT NOW! Do you need templates and contracts for your salon or clinic? We offer an amazing tool where everything is done for you, visit caitlynmenzel. com and search for our Salon Bible. Available at: www.caitlynmenzel.com/product/the-salon-bible/

I hope this has helped to map a few things out for you X Coach Pheebs

PS - Feel free to connect with me at phoebe@caitlynmenzel.com or Instagram. com/PhoebeCMCoaching …my books are open to new coaching clients.

Analysis Paralysis. Is Overthinking Decisions Holding You Back?

By Nicola Le Lievre

Founder of The Red Lipstick Effect and owner of global award-winning beauty salon intherapy, Nicola has experienced the feeling of inefficiency due to analysing decisions in fear of making the wrong ones. She has done many years of self-development as an NLP certification to work on her mindset.

Progress over perfection has been vital to me. Procrastinating over a task to make it “perfect” can cause delay and therefore missing out on the result you originally wanted to achieve.

Have you experienced so many ideas floating in your head that you felt immobilised by having to make a decision? Therefore, you get overwhelmed and start overanalysing. Perhaps you are wasting more time in no action because you fear doing the wrong thing.

We have more choices and options than ever; information overload can quickly overwhelm us, and inaction and procrastination take over.

When overwhelmed and confronted by a difficult choice, our instinct is often not to choose anything at all. We often walk away from a decision empty-handed because of the responsibility and potential regret of choosing the wrong option, even when all options are good.

Do you get overwhelmed when presented with too many options? This often happens to me and got me thinking if it is happening to our customers also. Less is more, and too much choice is stressful.

I like to use the example of my husband getting overwhelmed when going to Subway. He feels that there are so many options, and the staff ask many questions, “what bread, what topping, salad dressing” etc. He is happy just with a plain cheese and salami sandwich. Although many options sound like a great idea, streamlining offerings can sometimes be more effective.

At intherapy, we sell a beautiful range of candles. I liked having one of each scent in the collection, usually over ten candles. I noticed our guests took so long to decide or would not take any. I now have 4-6 of our top sellers and have an increase in units sold.

You cannot delegate to another person to assist you and lend decision support. For example, when unsure what to order from a menu, we often ask the waiter or waitress to tell us what they think or order the same thing as the person dining with us.

As a business owner, there are always lots of decisions to be made. It would be best if you were clear about where you are going or what you want to achieve to make the right decision in the first place. However, fear of failure often keeps us from getting started and trusting in the process. Not overthinking what needs to be done

and starting at the top of my to-do list has helped me gain momentum to keep pushing through. Once you gain momentum, you will find it much easier to keep going

Five tips to keep you on track.

Practice acceptance

Accept your discomfort and sit with it. Your brain is pushing you to keep thinking and analysing, but this can be exhausting. Failing to interrupt this thought pattern will only lead to more frustration and overwhelm.

Structure your day for the decisions that matter most.

A great book to read is Eat that Frog by Brian Tracy. He talks about eating your biggest frog (meaning task) first thing in the day, so you have a sense of achievement.

Another great book is the 5-second rule by Mel Robbins, she talks about counting down from 5 and then jumping straight into the task and not overthinking or analysing.

Work on self-confidence

If some of your previous decisions have had less than positive outcomes, you might have a tendency to doubt yourself and worry that all of your decisions are bad.

Try to set this fear aside and leave the past in the past. Ask yourself instead what you learned from those decisions and how they helped you grow.

Don’t try to tackle big decisions in the afternoon.

If you are caught in a downward spiral of analysis paralysis late in the day, put aside everything and work on an unrelated task. Or call it quits for the day. Return to it in the morning with a fresh perspective.

Trust your instincts

Not everyone has an easy time trusting their instincts, But “gut feelings” can serve you well… if you let them.

“Get out of your own way… stop the paralysis by analysis…decide what you want, create a simple plan, and get moving!” – Steve Maraboli.

Sometimes the most significant thing holding me back is getting in my way. Do not get overwhelmed; just get started. Small steps consistently are the key. Where focus goes, energy flows.

Much love & success, you got this.

Nicola ox

Download a free guide to finding your tribe at my website below. If you would like to book a virtual coffee with me and find out how I can support you, visit: www. nicolalelievre.com

Facebook – www.facebook.com/nicola.lievre Instagram – www.instagram.com/ nicolalelievre/

LinkedIn- www.linkedin.com/in/nicola-lelievre-30056476/

5 ways to keep your business strong and resilient during a downturn.

By Gry Tømte

Let’s face it - the world is a bit wild out there at the moment. Talk of recession combined with bank collapses, builder’s collapses, 10 mortgage rate hikes in as many monthshas all left people feeling nervous, reactive and jumpy.

I speak to business owners every day who are really feeling the effects of this shift in their business.

When the books are slowing down, the cracks start to appear.

Therapists are worried about not hitting their targets, they get bored, things aren’t done on time anymore - because there’s so much time!

I mean, have you ever noticed that when there’s plenty of time, efficiency slows down?

And at the same time, the business owner feels more and more pressure, become more and more reactive and starts to feel like “nothing ever gets done around here!” And “we used to be so busy. Why aren’t you retaining your clients??”

So how can you keep your team motivated, efficiencies up and revenue maximised when the world is in a downturn?

Well, I think it demands a shift in vantage point.

You see, it’s not your job to motivate people. But it is your job to create an environment that inspires motivation.

And the processes and habits to fall back on in the times when motivation is lacking.

Now, I get that creating an environment that inspires motivation and good, high-performance habits is bloody hard at the best of times - let alone when you’re struggling financially or feeling overwhelmed or stressed.

But, keeping your business growing and performing during a downturn means you’ll have to double down and focus on the things within your control., and let the things outsized your control go.

So today, let’s talk about 5 ways you can keep your business resilient and strong - even in a downturn.

1. Lead yourself first.

2. Don’t miss your 1-1’s

3. Balance care and accountability

4. Do a full client journey audit.

5. Market to your database first

Lead yourself first.

Have you ever heard that safety message on a plane “in the case of an emergency an oxygen mask will drop. Please put your own mask first before helping someone else”?

Well, same thing goes for business. If you’re not leading yourself first, you won’t be able to lead your team efficiency either.

Let’s start by talking about understanding and managing your triggers.

Imagine this scenario. Your team member comes in late - again. Hair disheveled. No makeup. It’s the third time this week and you’ve been too busy to approach her, So you just snap! “Is it really so hard to make sure you’re on time and ready for work?? GOSH, it’s the third day this week. You really need to get yourself together!”

Your team member mutters something and walks off. She’s upset for the rest of the day - and clients notice. You’re in a bad mood. “How does she not see it!”

Later that week you find out from one of the other team that she’d lost her apartment and had to stay up all night house hunting, and was really upset about the situation…

Or, one of your team members sends you a text: “hey can we chat later?”

Straight away, your mind starts creating a full story…

“OH SHIT! She’s bloody resigning. My star performer!

I thought she was happy! How did this happen? Everybody leaves!

I better place an ad straight away…we’re going to be so short staffed. How will we be able to look after our clients? And now revenue will drop…”

Umm…all that happened was you getting a text that said “hey, can we chat”.

Sound familiar? In some way shape or form we’ve all been in a similar situation.

There’s nothing worse than reacting in the moment - only to realise it just had the opposite effect on the situation than what you thought or wanted. And that you reacted before you had the full story, or before you had the chance to get to neutral.

So here are 3 things you can consider when it comes to recognising and managing your triggers:

• Identify your triggers: self-awareness is the first step to managing your triggers. You can’t change your behaviour until you become aware of it, and that by identifying your triggers, you can begin to manage them more effectively. To identify your triggers, try nightly reflections; What was the situation? How did I approach it? What was the result? What can I do differently next time? How would the result differ?

• Practice staying present: Try to stay present in the moment. By focusing on the present and what’s happening objectively - without thinking about past experiences that might have you think about the situation with coloured lenses - you can avoid getting caught up in negative emotions or worrying about the future.

• Develop a circuit breaker: Belly breathing, going for a quick walk around the block or asking yourself “is this an accurate version of the situation?” “Do I know this to be true”? These circuit breakers can help you stay calm and focused even in stressful situations.

Don’t miss your 1-1’s.

When the chips are down and the going gets tough, it’s tempting to think “1-1’s are unproductive time we could sell instead”.

Don’t…

When times are challenging, your team will feel challenged as much as you - just in different ways.

As clients tighten their spend, therapists are facing a drop in their key performance measures. And they’re also more often than not struggling to be productive and focused during quieter times. It’s just not easy to stay motivated when things slow down. Let’s face it - there’s only so much cleaning you can do right?

Does that mean you should give up? Absolutely not.

Rather, double down on your meetings and stick to the habit.

• Identify the root cause of any performance issues: If a team member is not performing as expected, try to identify the root cause of the issue. It could be a lack of focus, buy in, training, tools, support - or it could be that your pricing, marketing or retention strategy is not setting them up for success. To find out, you’ll need to understand what the story behind your numbers are telling you. And to get there you’ll need to get great at asking open ended questions! Once you have identified the root cause (and it may not be what you think it is) you can work together to find a solution. If it’s possible, I always recommend you allow your team member to come up with their own solutions so they can own it and feel the mastery when they overcome their challenges.

• Define clear expectations and set goals. Some team members are great at setting goals - and some can’t see the forest for the trees! When team members don’t set bigger goals, it can be challenging to hold them accountable for growth. But, you can still be clear on what excellent looks like, and what you think they’re capable of. I always like to ask my team “What do YOU want to achieve in the next……(tip: if they’re not big picture thinkers, set weekly goals instead of yearly, quarterly or monthly)”. Ask them to be specific and set measurable objectives so they and you know when they’re on track. And if they can’t set their own goals, help them along by asking what they’d like to feel confident in, and set bite sized goals from there.

• Hold them accountable for, and celebrate, the process. Some of your team take longer than others to achieve milestones and goals. So instead of only highlighting it when they reach their goals, you can, and should, hold them accountable weekly for putting in the effort required to achieve the goals set. Focus on the actions they are taking and ensure they are following through with their commitments. And when you see they’re making the effort and making traction, celebrate that. You need to be there to help cheer them on. As a leader it’s important you believe they can get thereand that they know it…

• Provide consistent feedback. If you want your team to lift, one of the things you need to get really good at is to give feedback! I always say “people don’t know what they don’t know”, and if they’re not hitting the mark but no one tells them, that’s on you. You get what you get - and you don’t get upset! Giving consistent, honest, real time constructive and positive feedback is the fastest way for your team to do more of the things they do well and improve on the things they don’t. We all need feedback so we can course correct when we learn new/ better ways of doing things. A reminder though, always focus on specific actions and behaviours - don’t be wishy washy (aka “you’re so awesome” or “you’re always late”) and never address the personjust the behaviour.

Balance Care + Accountability

Speaking of 1-1’s - no 1-1 is complete without equal part care and accountability. In my coaching practice I find business owners fall into one of two categories;

1. Too much care

2. Too much accountability

One without the other are both equally bad for business.

Care without accountability = a “buddy buddy” approach. Which means a lack of respect, professionalism and growth.

Accountability without care = an environment where people feel like tools and cash cows instead of people who matter,

So, to hold people accountable, the first step is getting to know them.

That means developing empathy, a trusted relationship and a genuine want for your people to succeed. It’s about getting to understand what matters to them, what their limitations and vulnerabilities are, their goals and dreams - and getting an understanding of the level of support and expectations you need to have when you lead them.

Building this trust and connection means when it comes time to hold your team accountable you have the right relationship to be able to do that in a way that is firm but fair. And it’s understood that it’s about enabling people to do better than they think they can.

Which is ultimately the definition of leadership…

Do a full client journey audit.

When was the last time you sat down in your waiting room and looked around? Are there cobwebs in the ceiling? Is your front desk team huddled together, discussing the party they went to on the weekend?

What about the booking process?

The consultation? Do clients get a consultation even if they’re coming for a wax or spray tan? Remember, they have a whole body!

What about the treatment itself?

How well are you solving your clients’ pain points with your treatment menu?

The prescription at the end? Rebooking process? How easy is it? Does it flow? Is it setting your team up for success?

What about the tools and equipment? Do they have time to write notes during every treatment? Do they have an iPad? Or do they have to fight for the one computer in reception?

But hang on, how do clients find you? Is it via friends? Instagram? Driving past? How is your brand conveying what you have to offer?

Remember, your team is responsible for performing the service and rebooking as per your protocols. But you’re responsible for attracting the right clientele.

If you have clients not returning (we all do - but how many??), and your retention is under 80% then it’s time to look at each point in the client journey and see where you can improve things. And if you’re not already doing so, collect feedback so you can course correct real time.

Market to your existing database! Need to get more people through your doors? Before spending money on external marketing campaigns, make sure you nurture and/or wake up your existing clients in your database. It’s free!

If you can, always balance out short term cash boosts with long term growth though. Simply running a 50% off everything sale or an ultracheap treatment campaign to attract new clients will get you a quick cash boost, but if you don’t have a very good strategy for when those clients come in, it can be detrimental later on when you are too busy servicing low value clients instead of your full price regulars.

So, to start with a campaign, first, run a report to see who your ideal clients are. What do people come to you for? What are you known for? Which pain points are you solving for your clients that makes you special?

Once you know which category of services the majority of your revenue comes from, double down on marketing those services to your clients. Create an offer that increases frequency of visitation and average hourly spend.

Don’t forget to align your social media content with the services you’re wanting to drive. And if you haven’t already done so, give your existing clients who love you an incentive to bring their friends in…

Gry Tømte is the founder of the multi award winning skin clinic HÜD, and most recently, The Profit + Purpose Concept. Contact Gry for personalised coaching options

E: gry@hud.com.au

How to keep your salon growing through economic challenges.

By Kara Lehmann

Relationship marketing is all about building connections with your clients and creating a sense of trust and loyalty. By focusing on the relationship rather than just the transaction, you can create a long-lasting bond that keeps your clients coming back again and again - even in tough times.

Here are some tips for using relationship marketing to attract your ideal clients into your salon.

1. Know your ideal client.

Before you can attract your ideal clients, you need to know who they are. Take some time to define your ideal client based on factors like services, age, gender, income level, interests, and lifestyle. Once you have a clear understanding of who you are trying to reach, you can tailor your marketing efforts to their needs and preferences. Next, you want to get really clear on what their drivers are to coming into your salon. Are they coming to see you to build confidence? Are they wanting to relax and have more self care? Do they struggle with their appearance? This might mean you have a couple of different ideal clients for various products and services. Knowing what they desire, and their pain points really helps to build more personalised marketing strategies to connect with each of them.

2. Build a strong online presence.

In today’s digital age, having a strong online presence is essential for any business growth. Make sure your salon has a strong website that takes your clients or new clients on a journey. Make sure it speaks to them and really connects with them on a deeper level. Your website can be such a powerful tool to help drive more sales and bookings through your doors. So, taking some time to evaluate your website is so important. Next, it’s vital to your business growth to stay active on social media. Social media can often feel exhausting or overwhelming if you don’t have a strategy in place. You have the potential to build a strong community of loyal and raving fans, by showcasing how you can help solve their problems, what your business can do to support the local community and how you’re making a positive change on the lives that cross paths with you. So, if you’re feeling like social media isn’t your strength, it may be time to start looking at a solution to outsourcing this area of

3. Offer exceptional customer service. One of the most important aspects of relationship marketing is providing exceptional customer service. Treat every client like they are the most important person in the world and go above and beyond to make sure they feel comfortable and valued. Remember their names, ask about their lives, and take the time to listen to their concerns. Make visiting your business a priority for them. Create moments of excitement and add in small elements of gratitude for them consistently supporting you. Have seasonal promotions or events to have fun with your clients and build a sense of community.

4. Create a loyalty program.

A loyalty program can be a great way to reward your regular clients and encourage them to refer their friends and family to your salon. Offer VIP events, incentives, free services, or exclusive access to new products or services. Think outside the box on ways in which you can do something a little different that makes them go ‘wow’!

5. Host events and workshops

Hosting events and workshops is a great way to build relationships with your clients and offer them added value beyond your services. Consider hosting a makeup tutorial, a skincare

class, fundraising event, or a product launch party. Not only will this help build relationships with your clients, but it will also give them a reason to bring their friends and family to your salon.

6. Ask for feedback.

Finally, be sure to ask your clients for feedback on their experience with your salon. This shows that you care about their opinions and are committed to providing the best possible service. Use this feedback to improve your services and make your salon even more appealing to your ideal clients.

In conclusion, relationship marketing can be a powerful tool for attracting your ideal clients into your salon. It can make your business memorable. By focusing on building connections and creating a sense of trust and loyalty, you can create a long-lasting bond that keeps your clients coming back again and again. By implementing the tips above, you can start building these relationships today and set your salon apart from the competition.

Kara Lehmann The Beauty Boss VA & Mentor @ Kara_thebeautybossva

As a salon owner, you know how important it is to have a steady stream of clients coming through your doors. While advertising and promotions can certainly help attract new customers, one of the most effective ways to build a loyal client base is through the relationships you build with your clients.

The Power of Showing your Face on your Salon’s Socials.

By Kayla Zigic

Does the thought of showing your “face” on your social media make your stomach turn?

Truth be told it is one of the biggest struggles a lot of therapists and salons have when it come to their social media but, truth be told that showing your face is one of the most powerful ways to grow your business and your social media engagement.

As a beauty therapist, you are in the business of helping people look and feel their best. But in order to build a successful business, it’s important to not only be skilled in your craft, but to also showcase your personality and build a personal connection with your audience.

Did you know? One third of Australian consumers agree that they will inspect a brand’s social media presence before making an online purchase or booking if they have not purchased from them before and one of the reasons is, they want to make a connection prior to booking or purchasing?

Let’s talk about why you should be showing your beautiful faces on your social media platforms and how it can help build your business.

1. Let’s Get Personal

By showing your face on your social media platforms, you can connect with your audience on a personal level. People want to see the face behind the beauty magic and get to know the real you and your stuff. This personal connection can help create a more loyal following and client have been known to actually book with a staff member based on their personalities and interests, so it’s important to share that too.

2. You are your Brand

Your face is a vital part of your brand. When you show your face on social media, you are putting a face to your name and creating a personal brand. This allows you to stand out from the competition and establish yourself as an expert in your field. By using your face to represent your brand, you can create a unique and memorable image that people will associate with your business.

3. Get Your Professionalism On!

Showing your face on social media also adds a level of professionalism to your business. It shows that you’re proud of your work and confident in your abilities. This can help build trust with potential clients and create a professional image for your business.

4. Keep it Real

Authenticity is key when building a successful business. By showing your face on social media, you’re being transparent and authentic with your audience. This can help build trust and credibility with your followers and create a loyal following.

5. Story Time

Your face can also be used as a storytelling tool. By sharing your personal stories and experiences, you can connect with your audience on a deeper level and create a more personal relationship with them. This can help establish a sense of community around your brand and create a loyal following.

6. Stand Out!

Showing your face on social media can help differentiate you from the competition. By putting a face to your name, you can create a unique and memorable image that people will associate with your business. This can help you stand out in a crowded market and attract new clients.

7. Time to Engage!

Social media is all about engagement, and showing your face on your platforms can help increase engagement with your audience. People love to engage with posts that have a personal touch and that they can relate to. By showing your face and personality on social media, you can create a more engaging and interactive experience for your followers.

8. More Visibility, More Fun!

Showing your face on social media can also increase your visibility. People are more likely

to follow and engage with profiles that have a personal touch. By showing your face on your platforms, you can increase your visibility and reach a wider audience.

9. Trust is a Must!

Building trust is crucial for any business, and showing your face on social media can help build trust with potential clients. By putting a face to your name, you can create a more personal and authentic image for your brand. This can help build trust and credibility with your audience and create a loyal following.

10. Let’s Connect!

Finally, showing your face on social media can help you network with other professionals in your industry. By showcasing your face and expertise on social media, you can connect with other professionals in your field and establish a network of contacts. This can help you stay up-to-date on industry trends, collaborate on projects, and ultimately grow your business.

To truly start “standing out” on social media, you need to start “showing up”. Try posting a few images of yourself and your staff over a month, start off small and see the amazing reaction you get from your clients when you do. That will be proof to enough to show you that people really do by from people.

Good Luck and get your beautiful face out there..

Kayla Zigic The Social Media Hub Socials for Salons

What’s the real return on investment when it comes to branding your business?

By Sarah Garner, Digital Bloom

When it comes to putting a price on crafting branding, this is where things get a little trickier. Can we really put a dollar figure next to something that inherently influences every other element of our business?

We can’t default to the number of sales you’ve made since your branding revamp because marketing, customer service and sales skills all come into play too. We need to dive deeper into the experience of those behind the brand and the customers experiencing it to determine its role in return on investment.

To get clear on the real return on investment when it comes to branding your hair, beauty or wellness business, we asked some of our brand revamp blooms what they experienced when rolling out their brand-new branding to the universe, how it’s impacted their #bizownerlife and drove customer experience.

Clarity

The #1 response our clients gave us when describing how it felt to implement their new branding was clarity. Feeling clear on their mission, brand personality and how to create touchpoints that aligned with their style, clarity was inextricably valuable to them as a business owner.

Clarity has contributed to their sense of return on investment through the time and money they have saved on producing and executing brand activities that work hard for their business (and

Consistency

Thanks to clarity, our blooms have created consistency within their brands like never before. From the tone they’re conveying across all of their touchpoints, visual identity throughout their business to the quality of content they’re producing, these consistencies create a stronger and clearer brand message.

When our touchpoints connect with the consumer, we’re able to foster a lifetime client in them. When our blooms started showing up consistently across all touchpoints, consumers were able to connect the dots quicker and recognise the brand in their lives.

The ROI? A consistent brand means you’re on your way to touchpoints and a funnel that packs a punch. Without that branding on point, we’re back to square one. With consistency up their sleeve and messaging loud and clear, our blooms are getting more bang for their buck in both the quality and quantity of customers coming through their funnel.

Confidence

Strong brands outperform weaker ones. Strong brands give their owners and team the confidence to spread their message, charge a premium and build a collective of lifetime clients.

Conveyed through so many different elements, your branding represents who your business is and what it has to offer. If you’re not confident that you can deliver it, your clients are likely to sense it and lose trust.

The return on investment of a strong brand is priceless. Investing in the nurturing of your brand is investing in the long-term success of your business. Our blooms experience a shift in their confidence when they find their clarity and celebrate the rewards of consistency.

This newfound confidence works its way into so many elements of a business as the owner stands prouder and taller when representing their brand. We sense it when they create their touchpoints, welcome that new customer through their door and relish in the return of crafting a lifetime one.

Sarah Garner is the Founder and Creative Director at Digital Bloom, an industry-specific branding boutique dedicated to making your hair, beauty or wellness brand turn heads for all the right reasons.

Connect with Sarah and the team at Digital Bloom on the ‘gram (@digital_bloom) or send some petal power vibes to hello@ digitalbloom.com.au

We all know branding is valuable for a business. Influencing what we wear, what we drive, the products we use throughout our day, branding follows us wherever we go.