Let’s Get
Personal,
it’s 2021! By Sue Prentice @thesueprentice @beyondpoints
YOU’VE SEALED YOUR GOALS AND DREAMS FOR THE YEAR NOW IT’S TIME TO EXPLORE HOW LEVERAGING MARKETING AUTOMATION CAN HELP DOMINATE YOUR BRAND AND BEAT YOUR COMPETITION ONLINE!
M
arketing automations helps you create more time every day.
As a global connector, eCommerce expert, author and mindset ambassador with over 25 years experience in business, I believe we’re entering a highly competitive environment where people’s buying behaviour has truly shifted, entrepreneurs and “wannapreneurs” have their sights set high in the online space. Never before has it been more important to truly understand WHO it is you want to attract and HOW to personally relate to your ideal audience. eCommerce growth and the technology driving it is moving so fast it’s hard to keep up with. 20%
more domains were registered in the pandemic and the eCommerce penetration realised is equivalent to 10 years growth that happened in just 3 months in the US, a trend experienced globally in most developed countries. The phenomenal chart below demonstrates the shift. Let’s reflect but only for a moment on last year, without mentioning the dreaded ‘C’ovid word. A period in time interestingly, where many new and reformed businesses flourished, but sadly, not all of them! Our boutique agency helped a number of brands creatively engineer their online transformation, a truly gratifying experience. Many others were forced to close up shop, feeling lost with no way to reach their customers.
So, what was the big difference that enabled some businesses to make the switch so successfully in some cases, break records with their online sales? Being able to reach a customer anytime, anywhere was a key factor to business agility evident during lockdown. In addition, knowing HOW to communicate in a meaningful way, engaging enough to drive second-tonone open rates, is the other. For some businesses all they had was an email list, for others they had no customer records at all. Those who cultivate customer relationships and work on delivering a personalised brand experience are heard. A personalised brand experience can be many things but it’s essentially knowing your customer preferences and serving them up valuable content at the right time, presenting offers that make sense on products you know are relevant to that individual’s preferences. When a customer has a great brand experience and feels personally acknowledged, a deeper connection is sparked that grows loyalty and trust. They remember you! Simply owning an email list today is not enough. If there is no ongoing value, the contact grows cold and the brand is forgotten. Much like human relationships, customers need brand love. Embracing the right technology in an ecosystem that offers the ability to drive instant automated conversations is a key strategy for brands to grow deeper, more meaningful interactions and foster trust in order to keep those customers returning to buy again. When done right, the result is greater control and business stability, offering confidence and predictable business growth. Automating conversations can be used to handle repetitive tasks, customer service, FAQ’s, and more. Consider naturally leading people into chat from email, packaging, website and visaversa, inviting them to re-engage in a contextual, meaningful way that feeds into your CRM helping grow your tribe of fans over time. Eventually using this strategy empowers smart decisions based on real data, removing any guess work and relieving anxiety when it comes to growth. MUMPRENEUR MOVEMENT |
Source: https://www.mckinsey.com/#
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