Magazine
Agenda Woman Nº6 SEPTEMBER
Hinode Pearls
Female Entrepreneurship
GROUP HINODE Grupo Hinode is a Brazilian multinational dedicated to the commercialization of beauty and wellness products, has 33 years of operating experience in the Direct Selling and Network Marketing industry. Since 2018, the company began its international expansion under the HND brand, today it has a presence in 8 countries, showing an attractive growth curve, not only in its base of Independent Consultants, but also an extensive expansion of its product portfolio, which which makes the company a benchmark in the beauty and personal care industry.
How was Hinode born? Grupo Hinode was born in 1988 in the garage of the Rodrigues Family house, in Sao Paulo, Brazil, with the mission of offering people the opportunity to change their lives; becoming a multinational cosmetic and wellness company; With 32 years of operation in the industry, of which the last 4 began its international expansion, led by Sandro Rodrigues President of the Hinode Group, together with the vision of his brothers Alessandro Rodrigues, Crisciane Rodrigues and Leandro Rodrigues, they continue to carry the legacy of his family. At HND it is believed that every day when the sun rises, innumerable possibilities are revealed; For this reason, it seeks to inspire each person who has a product or business experience, through the philosophy "Despierta Tu Sol"
GROUP HINODE Why did Hinode become such a big company? Through its Multilevel Marketing and Direct Selling model, Grupo Hinode is a benchmark in the industry in Latin America as a social platform for entrepreneurship. The company plays an important role in society as a transforming agent in the lives of millions of people, generating new opportunities. HND has invested in technology, education and other tools such as: the interactive catalog, intensification of virtual trainings and adaptation of events to Live format. This last point marked another milestone for the company, whose last
international convention (February 2021) gathered 200 thousand unique spectators and 600 thousand views in the two days of the event; all this with the purpose that new entrepreneurs can develop professionally, achieve their personal goals, realize their dreams and build a new future, all in one place.
GROUP HINODE
Its growth is built on solid values, based on effort, growth, support and recognition, which allow us to inspire not only our partners but also society.
It is currently a recognized and awarded company around the world with awards for its innovations in perfumery and cosmetics.
With mass consumer products, of excellent quality, high turnover, affordable prices and with an attractive profit percentage for Independent Consultants, it makes it an opportunity to build your own consumer network, increasing your profits and improving the economy of the people who participate.
Actively participates in the development of sustainable activities and protection of the environment from its packaging. Added to this, Sandro Rodrigues, its president, is one of the most admired CEOs in Brazil.
GROUP HINODE What are the countries where HND is located and where is the expansion going? We have a presence in 8 Countries: Colombia, Mexico, Bolivia, Ecuador, Peru, Chile, Paraguay and Brazil, where our Headquarters is located, has its own factory located in the city of Jandira / Sao Paulo, with more than 12,000 m2 and with an installed capacity of 9 million units per month, with the possibility of increasing that value. Our expansion projection is to have participation in at least 30 new international markets in 2030.
How does HND impact women?
The Hinode Group, as a social platform for entrepreneurship, strengthens its direct sales and relationship marketing activities in the personal care and beauty industry through the Perlas Program. THE PROGRAM aims to offer women a training system that guides their business activities in an entrepreneurial model aimed at achieving personal and financial goals.
The Perlas program in the last 5 years has impacted more than 400 thousand women in different Latin American countries, linking as a fundamental basis the seven principles of female empowerment promoted by the United Nations (UN), making the program a Signatory of this organization. In addition to its commitment to economic and social growth, HND has a high level of inclusion of women that is reflected in its corporate structure; 51% of the positions are held by a woman and 49% of the managerial and leadership positions as well. How was the Pearl Program born? The Perlas Program was created with the purpose of linking the strengths of female leadership with the possibility of building and developing an independent long-term economic activity.
Created and led by Crisciane Rodrigues, Chairman of the Leadership Committee, and following the company's vision of Transforming the lives of thousands of people, it decided to create a program focused on supporting women, to work on common challenges in personal and professional environments. .
Tatiana Torres. General Director HND Colombia From the sisterhood and the support of gender, the Perlas Program is a development platform that allows women to embrace their abilities and their possibilities so that they believe in their transforming potential and contribute to the construction of a more just and humane society with equality opportunities for all.
From the Perlas program, women with a job based on determination, training and action make dreams come true. A Pearl is instructed to begin in the recognition of her identity, so that each woman manages to identify her true individual motivations, from the plurality of her roles. How does a woman join the program? A woman can join the Perlas program once she becomes an HND Independent Consultant and makes the decision to be an entrepreneur and to direct her efforts to the fulfillment of goals that are set so that she recognizes her abilities and her possibilities in the different roles that has in your day to day. Thanks to the training, the Pearl women are income generators in their homes, they are present mothers and successful entrepreneurs of HND.
Tatiana Torres General Director HND Colombia Why should people start their business with HINODE?
We see in each person an entrepreneur and therefore we offer the necessary tools to consolidate a successful business, either through the Direct Sales or referrals business model and through Network Marketing, offering our Independent Consultants an attractive low-cost business model. investment and high return. Interestingly, HND distributed 52% of its net income through bonds and 50% of its profit through direct sales.
Our business model is leveraged by more than three decades of experience in the beauty and wellness industry, constantly developing innovative products tailored to the demands of the market and the end consumer.
Marleny Mancipe I want to start with this beautiful phrase that says: "EVERYTHING IS POSSIBLE IN THE MEASURE MAY YOUR MIND THINK IT AND YOUR HEART FEEL IT " This is basically what I apply each day in my life, to realize that as long as I believe in myself and in the talents that God gave me, I can achieve everything I set my mind to.
MARLENY MANCIPE
I worked tirelessly to obtain my Professional Career.
My name is Marleny Mancipe, I am a mother of 3 children; two of them are older and a 14-year-old girl. I have been divorced for 6 years, like many women I have faced various challenges in life. I come from a humble family where my parents tried hard to get us ahead, I am the youngest of 9 siblings, I grew up and grew up in Bogotá, I have very happy childhood moments but there are situations in life that mark you; one was the loss of my parents when I was young and another was my divorce, but there were still more good times than bad. She started working in 1987 as a management secretary for a Real Estate Agency, from there I went to Seguros Bolivar and in 1992 I came to Medellín, Colombia to work at Aseguradora Solidaria, a company to which I owe a lot. Working there I managed to finish my professional career, I graduated as a Business Administrator. It was a beautiful process because it is when you challenge yourself to grow and I began my process of breaking paradigms and limiting beliefs, leaving fears behind. I learned to delegate functions, to make presentations, to make decisions, which were not easy but over time I became one of the best in the Company.
MARLENY MANCIPE This is how HND comes into our lives a great entrepreneurial opportunity. One of my sons, Daniel, the oldest, always an entrepreneur, told me that he would be a millionaire and he is. So we made the decision to join this Brazilian Multinational as a family, a Company made up of a Christian family, a family of principles and values went out to the world to show this great MLM business. It began in Colombia as a spearhead for the other Latin American countries, then strongly in Chile and soon throughout the world. In that opportunity. my son Daniel spoke with the owner of HINODE, my daughter organized the meeting and we were impressed with the history of HINODE, its products and the way to generate income.
MARLENY MANCIPE We entered HND as a family with a single purpose, which was to have the possibility of generate more income and be able to cover large debts that we had in the moment. As time passed, more than 3 years we realized that this business was more than generating money, it is becoming a business lifestyle that allows you to be much more professional and more wonderful every day, transform people and many lives This is how we started by inviting people, many of them with the desire to grow and shine today. Today we have one of the largest groups in Colombia. When we started we did not have products or catalogs, because the company was making the legal registration to be a company in Colombia. Having the products was a great emotion and the desire to get ahead. We managed to sell people the wonderful opportunity from the belief of emotion, from our own transformation and professionalism. Today we have wonderful people on our teams who want to progress and get ahead. We make history with HND in Colombia.
Now we are in different countries such as: Chile, Peru, Ecuador, Mexico and Bolivia. Despite the challenges that arose, we always had the conviction that this business is and will be the business of our lives, the best investment. You do not need to have infrastructure to start, only goals and initiative to undertake. With a computer and a cell phone, no employees to pay, no additional costs, just benefits. Now as a family we enjoy great benefits, we generate more than 10,000 dollars a month and we make several trips. Additionally, the company gave us a BMW truck last year, but more than this, it is the personal growth that we have, including wonderful people on our teams, families with a desire for progress and big dreams. With them we have built an Empire, from where we can help many more families. My life took a 360 degree turn when I joined this great Company, because it also has an educational system that allows us to learn different topics from great people who lived the process and managed to overcome themselves, today these people give testimony of the changes and can live a life of dreams. Many people do not give themselves opportunity to hear about this business.
the
You can achieve your dreams, whatever it is and with the support of this great company, together with the work teams that are built, we will achieve all our goals and objectives.
MARLENY MANCIPE I want to tell you about the female Entrepreneurship and Leadership program PEARLS. A UN-endorsed program, founded by Adelaide Rodrigues and Crisciane Rodrigues, who belong to HND. This wonderful program I met a year after entering the business. It is a training system that trains women in different ways with high-content material. The educational system allows us to acquire skills such as speaking better, knowing how to sell, having more discipline, setting goals regarding leadership, business, marketing and female empowerment. Improves self-esteem and self-esteem, thus achieving empowering women, giving us the opportunity to discover our great potential. Before learning about the Perlas program, I was a very shy and introverted woman, with many fears, especially of failing or making mistakes, low self-esteem. By knowing the program and receiving training from powerful Brazilian women, with a high knowledge of transformation and potential, I transformed myself into a more confident woman.
decided to study and learn to connect to the training system, I attended the first event in Bogotá, it was 3 days of intensive training where we heard several testimonies of the lives of women with great success stories, they showed us the program and everything that was coming to Colombia and the world. I did not imagine being part of the first team of coaches in Colombia. We had to share the information received with women from our city of Medellín, several women joined, a total of 4, in the city and we began with the process and the opening of courses, it was really easy for us to reach women. We managed to make each training more dynamic, motivational and professional. Many of the girls on our team connected and received the information, we started with a volume of approximately 30 women and every day more women have been incorporated.
MARLENY MANCIPE Today we have more than 50 graduate pearl trainers in Colombia and we want to reach the whole world with this great purpose of life that is Pearls !!! We have many testimonies from women in our teams and they motivate us to continue because they have changed their lifestyle, they are more empowered, they grew in leadership, they had a great transformation.
Today they are stronger and more courageous and we have a great legacy that is to leave a mark on many women.
My goals for this year is to increase the volume of women throughout Latin America and the entire world, to train several girls to help us in this process, to arrive with a voice of encouragement and hope for them. There are even women who have not left the comfort zone, it is important that they learn how valuable they are and the great potential that God gave them.
We can shine and reach our dreams "Because the triumph of one woman is the triumph of all."
If you want to know more about this great opportunity you can contact me by:
Facebook: Marleny Mancipe Instagram: @ marlenmancipe66 Email: grupocymhnd@gmail.com
Natalia Corrales In the midst of a society that today simply conforms to the life that I touch, I want to inspire you through my story and that you start dreaming
Although at some point in my life I
again, it only depends on you to achieve each
thought that I was going to dedicate
purpose in your life.
myself to that, after starting my working life I understood that my purpose was in
My name is Natalia Corrales. I am a disciplined,
something totally different.
committed woman full of love for everything that I have developed in my life, with many dreams to
A great blessing came into my life, which
fulfill and working hard to achieve them.
I developed with my whole family and with my husband Felipe Merchán.
I am fortunate to have a beautiful family where I always had the best:
My husband and I decided to start our own
Love, understanding and enormous support.
company
through
a
Brazilian
multinational called HND, a company that gave us back the illusion of dreaming big
Thanks to my parents who I love and
and understanding that through it many
I am always grateful, because of them I was able
people could achieve their dreams.
to study and finish my degree at Eafit University as a Public Accountant.
NATALIA CORRALES Through this company I learned about the My husband and I made the decision to bet
Perlas program, a program of
everything on him and begin to undertake
empowerment and female leadership that
great challenges that this new learning
captivated me.
brought. Without experience or knowledge in this business model, but with great support from great leaders who had the experience.
Through this program I could help thousands of women to get out of their problems, out of poverty, become successful entrepreneurs and shine, but before that I had to help
I fell completely in love and we started this myself and become that woman with enough new life project that today is our priority.
knowledge and leadership to inspire more women.
NATALIA CORRALES I started the trainings, to connect to this great program dreaming one day I would be a Pearl Trainer. After 3 years of great work, great learning where through this program I managed to put my shyness aside, lead, have a giant self-love, develop great skills, my great dream was fulfilled, Be an International Pearl Trainer. Woman, today I want to tell you that in life the only thing impossible to achieve is what you do not dream, it is what you do not work, it is what you do not propose, you have all the capabilities to have a wonderful life, let yourself be guided, let yourself be taught by the people who are where you want to go today.
SANDRY TOLOZA I think many of us carry our own crosses, wounds, scars, we all have a story to tell, and my story may not be very different from yours. Born in a humble family, who taught me that dreams do come true but it was time to "pay a price", at that time I did not understand it but now I do, that magical moment comes to all of us, the same one that puts us on the edge of cliff to make The Decision, one that will liberate us or, on the contrary, will keep us captive, not just any decision, that's why I write it in bold, I made my decision, of course I threw myself !.
WE ALL HAVE THE MAGIC MOMENT
SANDRY TOLOZA All my crosses were still there, stagnant, without a purpose, without dreams, with my heart a quarter of its way because of a toxic
Absolutely all women have dreams, so I took my leap of faith, believing in me has been my greatest power.
relationship, yes of course, it happened to me too!
The Perlas HND program further reinforced that belief, it was and is my vehicle, my
One of those where they destroy you and
guide, I began by being inspired by women
you are left without self-esteem, my sister
who were where I dreamed of reaching,
also happened to me, however, my magic
Marlen Mancipe, official trainer of the Perlas
moment arrived, I managed to identify it, I
HND Program, it was a slap on my cheek,
only had two options and I decided to take
at best In the sense of the word, it taught
responsibility, stop being a victim, to blame
me that among women we can help each
the rest of the world. for my own problems, that would get me nowhere and I know that like all,
other, it taught me what sound is and with it little by little I changed my mentality until I discovered my purpose.
SANDRY TOLOZA I began to dream of becoming a Perla HND coach as well, and not because of all the recognition that the title has, I dreamed and envisioned helping, inspiring millions of women to break chains. The Perlas HND program developed my skills so much that I was able to write and sing my story in song in just 15 minutes: ¨Here is my place¨ https://www.youtube.com/watch?v=QmLKt15jH_o It is more than a song, it is my story until I find myself again, I thank the Program so much, and even more to my prince, my husband Nestor, he was the one who forced me to go to that first module! Can you believe it! Sometimes we need someone to exhort us to achieve our dreams, someone to tell us how big, powerful and beautiful we are, so in our mirrors we still can't see him, he forced me to go that first meeting, the rest is history, today I am a woman more self-confident, with my selfesteem restored and with great strength to continue to proudly carry the HND Pearls Program to all corners of the world. Sandry Toloza, Official Trainer of the Perlas Program. Colombian, 31 years old, Lawyer, specialist in Labor Law and Commercial Law.
LINA LONDOÑO 43 years old, ever since she was a little restless and dreamer, always wanting to leave a positive footprint where I pass. I studied International Business, specialization in Logistics and Master in Management. With the idea of moving forward and adding more value, I discovered that it was not a question of knowledge and qualifications that would lead me to be better and have a positive impact as it is to work on it. BE, because the most powerful tool is each one of us. This led me to take another path and get certified as a Coach, speaker, trainer in Orlando, Florida with John Maxwell and live a wonderful personal process of self-knowledge to go from BEING to DOING.
Make PURPOSE. Very important. My son Emmanuel, - 7 years old, comes into my life. My great teacher who moved me and It has led me to transform in myself everything that later I don't want him to duplicate and that is how I begin a beautiful process as an Entrepreneur at all levels.
I UNDERSTOOD THAT IT WAS NOT A QUESTION OF TITLE, BUT OF POSITIVE IMPACT. HND arrives from the hand of PEARLS that captivated me by its vision of transforming lives, endorsed by the UN, a great opportunity to impact Colombia and many other countries, wonderful Entrepreneurship with purpose and thus being able to accompany many women who like me May they regain their POSITION in the world. Managing to transform their wounds into Love and Wisdom.
LINA LONDOÑO
Happy to occupy my time in what I love, having an intentional life and putting the gifts and talents that we have at the service of many. My latest great achievement, the launch of my book BEHIND EVERY PAIN THERE IS A GREAT GIFT. In it I share how valuable it is to discover the great growth opportunity.
LINA LONDOÑO H N D a r r i v e s f r o m t h e h a n d o f P E A R L S th a t c a p ti v a ted m e b y its v i s i o n o f t r a n s f o r m i n g l i v e s , e n d o r s e d b y th e U N , a g r ea t o p p o rtu n ity t o i m p a c t C o l o m b i a a n d m a n y o th e r c o u n tr i e s, w o n d erf u l E n t r e p r e n e u r s h i p w i t h p u r p o s e a n d th u s b e i n g a b l e to a c c o m p a n y m a n y w o m e n w h o l i k e m e M a y th e y r e g a i n th e i r P O S I T I ON in th e world. M a n a g i n g t o t r a n s f o r m t h e ir w o u n d s i n to L o v e a n d W i sd o m . H a p p y t o o c c u p y m y t i m e i n w h a t I l o v e , h a v i n g a n in ten tio n a l l if e a n d p u t t i n g t h e g i f t s a n d ta l e n ts th a t w e h a v e a t th e serv ic e o f many. M y l a t e s t g r e a t a c h i e v e m e n t, th e l a u n c h o f m y b o o k BE H I N D E V E R Y P A I N T H E R E I S A G R E A T G I F T . I n i t I s h a r e h o w v a l u a b l e it is to d i s c o v e r t h e g r e a t g r o w t h o p p o r tu n i ty .
ANITA RODRÍGUEZ My name is Ana Cristina Rodríguez Ospina, Colombian, I am 42 years old, I am a Production Engineer by profession.
ANITA RODRÍGUEZ Today she is a beautiful woman, strong and resilient.
I am married, with the same boyfriend from college, we have a beautiful 22-year-old daughter, who is studying medicine, although it was not easy for two young boys who were starting their careers to start a family, we did everything possible to keep our home together and Caring for our daughter with all our love, however life wanted more from us and when our daughter turned 6, we had a very serious car accident. The accident took us through a path of many surgeries for the next 15 years, although I had multiple wounds and injuries that took me almost 1 year to recover, it was my daughter who suffered the most in that accident, having to submit her to 42 reconstructive and orthopedic surgeries Altogether, this became the biggest challenge of our lives, struggling to ensure that our daughter could walk. Today she is a beautiful, strong and resilient woman who has been able to overcome many tests.
ANITA RODRÍGUEZ The most painful thing for me as a mother was not being able to accompany my daughter or be as present in all that process as I would have liked, because I had to work and take care of that job that allowed me to pay all the medical expenses, surgeries and treatments, in that then I was working with the public sector. My work was linked to international cooperation projects, helping thousands of people, but ironically I could not afford to accompany my daughter as I wanted because the job did not allow me, I remember that the whole family had to help me with her because I was a Mom absent because of my work, that marked me deeply, it was then when my daughter turned 18 that I decided that I would never lose what was most valuable to me, my family; I asked God so much to allow me to find a project where she could develop me without having to sacrifice my family and to generate good income to be able to fulfill all those relegated dreams. Then in January 2020 GRUPO HINODE appears, as a gift and reward for so many years of sacrifices and struggles, here I found the vehicle that allows me to give the best of myself as a woman and a professional, generating abundance and prosperity never imagined, this has been made it my purpose, my mission, to see how through this company I can create so much well-being for my family and myself. Help women from all over Latin America with stories not very different from mine to fulfill their dreams, to get out of the darkness that society or the same family often imposes, regardless of whether they went through university, if they have work experience, that is how wonderful this great company is, which opens the doors to all women. Through the Perlas program I understood that we don't need to earn a living; Life is already ours and we have received it as a gift, we just have to remember how powerful we are as women and that we can all shine together and be everything we have dreamed of being. The most beautiful thing about the HINODE Pearl Program, never in my years of working in international cooperation projects have I felt that I can really impact the lives of so many women by helping them shine and find their own light, with HINODE Y PERLAS.
Lorena Lerda THE SOLITUDE OF THE ENTREPRENEUR VERSUS THE NEXT LEVEL: Many times I say and emphasize that you do not tell your ideas, not even to those closest to you; And you will say maybe, but if they are happy because they love me, and I do not doubt that it is so, although in some frequency of their mind, no matter how small, they may think that you will not achieve it, although that thought has more What to do with them than with you, that vibrational frequency will reach you and will boycott your project. On the other hand, you are with so much energy and motivation that you tell some people about it and notice that they are not as happy as you, not even for you, and it is not that they are bad people, but simply your project is not so important to them. them as it is for you. Later, advancing, growing, evolving, you feel a kind of desert, you have no one to tell the good things and the not so good things that are happening to you, and low emotions and feelings begin to arise, your energy begins to decline, you give your medium instead of giving your maximum and you say to yourself: "total for what".
Lorena Lerda MENTOR COACH Do all these situations make sense to you, right?
I am here to tell you that these events happen, and are part of the process, of growth and they do not have to stop you. Attention, never step down to seek acceptance from others; Invite
others
because
to
shared
come
up
growth
is
wonderful, and if they do not join your invitation, it is only the other person's decision. You will not be left alone, you will begin to meet people, who vibrate in your same tune and synchronicity will appear or as I say GODDIES that will make your
evolutionary
path
a
constant. Therefore, FORWARD FORWARD.
keep
going ALWAYS
KARÉN PEREZ MOLINA
APPRECIATIVE MENTOR COACH
"Learn to connect with your positive essence to undertake in your life"
KAREN PÉREZ MOLINA
WHAT
IS
IT
TO
BE
AN
APPRECIATIVE
WOMAN? Karén Pérez, mentor, host of the Apreciative Woman program on the Impulsa Emprende TV channel, points out that being appreciative is contemplating from the soul, to let the most precious and important thing of each moment in life flourish, is like putting on glasses that allow you to see the best of each person. People tend to put on negative bias glasses, see dangers or threats, especially during the pandemic, feel that our lives are at risk.
KAREN PEREZ MOLINA Being appreciative implies putting an intentional focus on the best and most precious, imagining that from your soul you can see a lighthouse that is capable of illuminating everything that surrounds your life, to contemplate from that place the most precious and leave FloreSer, because you Being is also being reflected when focusing on the best and most precious. Karen adds that what you see in life is a reflection of what you have internally, if you see abundance it is because I have a world in the soul surrounded by abundance, if instead I am with a complex vision, I am also living it in the inside about herself.
By focusing on the appreciative we achieve that uncertainty can be handled in a better way, If you imagine your life to be a landscape, what would it be like? a calm place surrounded by flowers, or a sea of great waves, surrounded by animals, surrounded by people. Each landscape is different, due to the elements that compose it, when you feel the landscape, you will realize that it is changing, in the same way your projects, undertakings have changes, it will undergo transformations. With this exercise you can visualize that a project, an undertaking, life itself is going to have different shades, different colors. What would the landscape be like when starting a new relationship, what would the landscape be like when undertaking a work challenge? .
Karen Perez Molina To connect with the positive essence is to connect with the sap that gives life to my soul. what makes you vibrate, what makes you unique, what makes you connect with that wonderful woman that you are, even when you go through difficult situations, become aware of the learnings that these situations generate.
Accede a más contenido cada jueves a las 18:00 horas en el programa "Mujer Apreciativa", en Impulsa Emprende TV, conducido por Karen Pérez, transmitido por youtube y If you want to know the matrix to work on the positive essence in detail, you can facebook see the chapter: Appreciative Woman, @impulsaemprendetv. "Learn to connect with your positive essence to undertake in your life" in @impulsaemprendeTV.
THE ICE MERMAID BÁRBARA HERNÁNDEZ. Agenda Mujer magazine, has interviewed Bárbara, a Champion, a great Chilean woman, with a very great power of conviction.
WHAT IS YOUR BIGGEST DREAM?
In the next issue, there will be the second part of this interview, we are excited:
My dream is related to swimming and to go down in history, nationally and internationally; showing the importance of persevering and being decisive.
WHY DID BARBARIAN?
YOU
START
SWIMMING
I started swimming because my parents took me to classes, I always had a connection with the sea, since I was a child. Finally I can say that the water and the sea is my place in the world.
Finish the 7 Oceans.
Motivate others to pursue their own dreams. Make a national difference at the sport level.
THE ICE MERMAID: BÁRBARA HERNÁNDEZ WHAT HAS IT BEEN TO WIN BEING THE END OF THE WORLD FROM CHILE? Competing and winning in Europe, being from the end of the world, is a tremendous joy, above all a great responsibility. To make our country known worldwide, in a certain way as an Ambassador of Chile. Encourage people to come to know our country, a very great challenge. We do not have the same support or venues as those in Europe, to be able to train.
WHAT IS YOUR TECHNIQUE TO WITHSTAND THE COLD IN THE WATER? I learn to adapt to the cold, rather than stop feeling cold, it hurts, hypothermia is a real thing. You learn to cope in a certain way, it is not something that I overcome, however, I train enough, medical check-up, concentration physically and psychically. The most important thing is to have determination, purpose, swimming in those conditions many people could not do it. For me the most important thing and to teach the youngest is to get the best of yourself both mentally and physically. Bárbara Hernández, the Chilean number 1 in the world in icy waters. https://www.elmostrador.cl/generacion-m/2021/02/05/barbara-hernandez-elegida-comomujer-del-ano-por-la-asociacion-mundial-de-nado-en-aguas- open /
VALESKA WILLIAMS SEMIFINALISTA GLOBAL TEACHER PRIZE CHILE
WHY DID YOU ENTER THE THEATER? One day, without prior notice, the theater finds me and becomes the most powerful inclusive tool I have ever known, prompting me to create the first inclusive theater workshop of the Los Héroes School, truly inclusive where everyone fits and discovers their expressive potential They are made up of love work teams, where they are cared for and valued. The capacities of these students flood scenarios, in Chillán, the region, the country and even abroad.
The Inclusive Theater has been awarded prizes such as the municipal art, students and projects category, always indicating that the Theater is for everyone, discovering talents in children with Down syndrome and young people with Asperger syndrome, developing trust in each of them. and selfesteem, generating in the visited communities astonishment and certainty that in diversity there is richness and infinite possibilities.
REVISTA JUVENTUD
VALESKA WILLIAMS ARE YOU A TEACHER AT WHICH HIGH SCHOOL?
I am a teacher at the Narciso Tondreau Lyceum, since 2020, we are the consequence of the merger of three establishments, this new school expands the educational offer, from preschool education, 1st cycle basic, 2nd cycle, basic, High School and Education Special from pre-basic to Labor Workshop, which implies great challenges. My teaching performance implies being in charge of the 7th and 8th special combined course where all students have an intellectual condition or within the autism spectrum and the Inclusive Theater Workshop where students from 2nd basic cycle to high school attend, without restrictions of no type, that's why it's inclusive.
The challenges at the educational community level is to get to know each other and value the experiences of all the actors and that is where the inclusive theater workshop can become an emotional and expressive bridge between all levels, in this regard in 2020 we are already developing radio plays in a pandemic and we included high school students, which was a new and very pleasant experience for us.
I lead a team of teachers who work, create and enjoy the process and achievements of the students, it would be interesting to include secondary and pre-basic teachers to this team and generate new proposals based on dramatic play and inclusion.
VALESKA WILLIAMS
NOMINATED TO GLOBAL TEACHER PRIZE CHILE HOW DO YOU APPLY TO THE PRIZE TEACHER?
Two events occurred, I received an email inviting me to apply and on the same day a student from the Inclusive Theater from the early years wrote to me who participated in a documentary that the Australian filmmaker Trudy Latour gave us and tells me that she is qualifying as a differential teacher with honors, that being part of the Inclusive Theater changed her life and that meeting me was her inspiration, therefore she is the one who motivates this application.
HOW MANY PEOPLE ENROLLED? In 2020, more than 9,500 thousand teachers from all over the country were nominated and more than 580 applied for the award, with Manuel Calcagni, professor of History at the General José Miguel Carrera Institute, as the winner, who, thanks to an extracurricular film workshop created More than 3 years ago, called Creavisión, it has managed to get its students to participate in festivals, talk with great directors and be able to see history with a greater critical sense.
VALESKA WILLIAMS IF YOU WIN, WHAT IS THE INCENTIVE THEY WILL GIVE YOU AND WHAT WILL IT HELP YOU WITH YOUR LIFE PROJECT? The truth is that I am enjoying this recognition and I value the possibility of making educational work visible, equity and inclusion, showing that the Performing Arts should be part of the formation of each and every student. Winning for me is not a goal, I am a teacher and I will always privilege the process over the product, I already feel like a winner. WHAT ARE THE PROJECTS FOR THIS YEAR AND WHAT IS COMING FOR YOU NEXT YEAR? Life and the pandemic have taught me that you live and enjoy one day at a time and that is what I am doing, however, with my inclusive theater artists this year we will make a beautiful show, in homage to the Italian writer Adela Turin and her collection " In favor of girls ”with the story“ Canyons and apples ”is clearly a Gender Equality children's text. WHAT IS THE MESSAGE THAT YOU WOULD SEND TO THE TEACHERS OF THE WORLD? To my colleagues, I just congratulate each and every one of them for their dedication, professionalism and love towards students, those of us who are practicing know how overwhelmed we are and that despite this we do our best to arouse curiosity and generate significant learning in them, because we know that social changes are in our hands and hearts.
PS: Valeska we wish you the best in this award, and that all the projects for this year and next are wonderful. Agenda Woman Magazine.
ALIA SÁNCHEZ TALKING ABOUT ECOMMERCE I tell you everything you need to know before starting ... Surely you know the meaning of Ecommerce, you have heard or even used the different sales channels that Ecommerce has, since it implies the sale of a product or service and its entire operation behind this event.
Ecommerce represents the evolution of traditional commerce to different internet channels.
Ecommerce for many businesses represents a new opportunity in the market: · Reaching different customer niches and / or amplifying market capacity Generating new service options or developing new product lines · Creating ties and relationships with clients or users that could not be carried out physically.
MA. ALIA SÁNCHEZ Master in Business Administration specialized in Marketing, Universidad Católica de Chile. Degree in Economics, Tecnológico de Monterrey. Course Master in Digital Marketing & Ecommerce in International University of La Rioja (UNIR) Did you know that there are different types of Ecommerce?
It
is
important
to
know
the
Ecommerce classifications so that we understand their scope and define which will be the most appropriate for your line of business or business: B2C (Business to Consumer) It is the most common, surely you have used it when making an online purchase on a website, Market place (Mercado Libre, Amazon, Ebay, Linio, AliExpress, etc.) or Social media Shop on Facebook & Instagram. It involves all direct purchases of a product or service from a business to the consumer. the most common modality
and
records
traditional
transactions from the business to the consumer.
B2B (Business to Business) This modality occurs many times in the digital market with the “business-to-business” sale. Wholesale purchases that many times start from specialized Market places such as Alibaba Group, but surely there will be specialized ones according to your line of business or business. C2C (Consumer to Consumer) This modality has become fashionable and more during this last year when the pandemic led us to look for new ways of generating income. Many of us become Sellers of our products or services through social networks, Market places, groups and virtual communities.
C2B (Consumer to Business) It is the business model where you have surely participated many times without knowing, a real example is every time you value a purchase, share your experience, upload photos giving a review of your opinion or rate a product giving value to it. Every time you share your opinion, you become part of a community that is giving value to a business product. Companies will consume this content and information to make improvements, corrections and as a consequence they will develop more similar options or discard the offer.
Now that you know what type of Ecommerce you want: Do you know what to consider before starting? Below I am going to share some recommendations that you should consider before launching into the Internet ecosystem. 1. Be willing to modify, improve or create a different offer than the one you currently have (physical trade) to adapt it to the online operation. 2. Assign a work team that will be focused on creating and developing this new sales channel (it is best that they be different people from those who are currently in charge of the traditional operation) 3. Define the product or service you will offer. Create a detailed inventory considering: a) Name of the product (attractive and simple to understand). b) Very clear and creative detail and description, write as if you had your client in front of you and you were selling the product. c) Weight, measurements, materials, etc. d) Maximum and minimum prices (check your competition online to get an idea of w hether you are at a competitive market price). e) Photos, take into account that photos are your sales tool, before having them do not follow, it is one of the key factors for your success. I recommend having photos on a white background to highlight the product and set photos. f) Videos, preferably take videos to promote and complement your content on social networks.
4. Documentation of your company, it is very important that you define if you are going to have a business or personal legal personality, whatever it is requires that you have all your legal documents as Market places and electronic commerce platforms will require it. 5. Investigate payment processors, consider those that offer you the greatest security, the least amount of withholdings and that charge you taxes and competitive rates when receiving your payments. 6. Define the means of transport or the logistics operator that will accompany you in this new project. It is very important that you review it so that you consider the cost of the logistics operation in your operating margin. Wait for my next article where I will share my recommendations to create a business and digital marketing plan so that your Ecommerce is a success. SINCERELY MA. ALIA SÁNCHEZ
INTERNATIONAL SAVINGS
AN OPTION IN YOUR HANDS FOR THE PROTECTION OF YOUR FINANCIAL GOALS
EMILY GÓMEZ Economist | Financial Advisor in Wealth Management If saving is a concept that we have heard from childhood as important, let's now imagine the meaning of doing it internationally. The facts and information around our Latin American countries have been validating and ratifying the importance of international savings, which has been marked by political uncertainty, corruption scandals, rising inflation, currency devaluation, pension systems in crisis, Legal insecurity, among other factors and that make our advisors choose to make options to save internationally. You wonder how to save internationally? Well, it is very simple. The first thing you should consider is having a financial adviser in wealth management who can carry out a personalized diagnosis of your situation; Not all cases are the same, that is why as a consultant I take the time to talk with each of my clients and in this way design solutions that adapt to their needs and that in turn are flexible for future events.
INTERNATIONAL SAVINGS EMILY GÓMEZ ECONOMIST | FINANCIAL ADVISOR IN WEALTH MANAGEMENT
One of the main characteristics of international savings is the selection of a jurisdiction specialized in wealth management financial services that provides protection to foreign investors. As my colleagues in the industry put it, "money seeks security" and you want peace of mind that your savings are well protected. Today, from my location in Argentina, I serve local clients and countries in the Latin American region online. The first-level financial service providers have high technology and developed platforms that allow the registration process to be 100% digital, it is not necessary to send physical or mobilization documents, in this way they guarantee privacy and security of the information. Once the account is registered, the client has online access to their solution, in addition to our accompaniment and support throughout the fulfillment of their objectives.
IS SAVING MILLIONAIRES?
FALSE, IT IS A MISCONCEPTION. Although it is a habit and a very common practice for people with high net worth to protect themselves internationally, it is also an option for anyone with a monthly savings capacity of more than USD 300, to build a savings program that allows them to achieve life goals, with an investment horizon between 10 and 15 years, having the opportunity to make profitable their savings with a high growth potential.
Conversing between women, we occupy an important role in decision-making. From my professional experience, it is increasingly common to have the opportunity to see women making decisions, practically immediately, due to our awareness of predictability to attend planned events that will arrive in one way or another and that require a significant savings base, where the best allies are time and planning. If you can, today is the best time to consider saving in hard currency.
THE IMPORTANCE OF A PHYSIOTHERAPIST IN
PLASTIC SURGERY
Kinesiology Amparo Balbontin
Diploma in Oncological Rehabilitation and Plastic Surgery
In a surgical procedure, the body is subjected to stress, which depending on the magnitude of the intervention will lead to a recovery process that involves more or less edema, bruising, pain, fibrosis and scars, changes in skin sensitivity, etc. The result of cosmetic surgery will depend both on the surgical process itself and on whether the postoperative period is as fast, controlled and free from possible complications. Physiotherapy, as a health profession, has the knowledge and tools to minimize the inconvenience after surgery and promote a more satisfactory aesthetic result in the shortest possible time. Before and after a cosmetic surgery operation, physical therapy can improve the results of a plastic intervention: reduce your conditions, speed up recovery and improve results.
Ki nesi ology Amparo Balbonti n
Diploma in Oncology and Plastic Surgery The objectives of physiotherapy after cosmetic surgery are focused on recovering from possible alterations: metabolic lymphatic endocrine dermatological neurological musculoskeletal
THE TREATMENT: All Physiotherapeutic treatments must be personalized according to the initial evaluation of the patient.
19
Klinesiology Amparo Balbontin
Diploma in Oncology and Plastic Surgery It basically consists of: 1. Pain management. 2. Decrease in edema or swelling. 3.Compressive therapy. 4.Prevention of complications. 5.Prevention of unsightly scars. 6. Postural re-education. 7. Specific exercises according to surgery and recovery stage. When the surgeon is faced with some
postoperative complication, has a wide range of alternatives to remedy it, within which the main support is kinesiological treatments. The kinesiologist specializing in plastic can treat, among other complications, the following: Fibrosis, Asymmetries, Retractable scars, Indurations, Skin spots, Prosthesis encapsulation, Delay in healing.
IMPORTANCE OF SOCIAL NETWORKS THE POST-COVID ERA
IN
YESSICA GONZÁLEZ MARKETING CONSULTANT Social
Networks
have
come
to
revolutionize our lives and give us the
Today, in the Post-COVID era, where our
possibility of with just one click, find
lives
out
habits radically changed, brands must take
about
around
the
the
latest
world;
news On
from
average,
Internet users in the world spend two hours connected to their favorite social network, the most used device is the mobile, followed by tablets and desktop computers, and the most popular
networks
are:
Facebook,
WhatsApp, YouTube, Instagram and Twitter. so more and more we spend our
time
information
looking about
for
useful
products
or
services, positive or negative opinions that, as consumers, make us the allies of a brand or its defectors. Technology has helped us get closer to our loved ones and cope with all aspects of social isolation, through the blessed Social Networks.
were
reconfigured
and
consumer
Social Networks as allies to get closer to consumers, interact and develop their most human part, transform and adapt their strategies in order to build, but above all, to manage
stronger
and
longer-lasting
relationships with their clients.Relying on consumer opinions that can give a clear line on their trends and be committed to it, focus on finding alternatives that add value to
the
care
of
our
health
and
our
environment. This is a great opportunity for companies to adapt to these changes, to renew and position themselves with greater strength and vision for the future.Brands and businesses, regardless of their size, must be on Social Networks to ensure their permanence in the market and join the digital age.
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WOMAN'S LOOK
Carmen Figueroa Editor Thanks to each of the women, who are part of this sixth release. For believing in Agenda Mujer Magazine. A big thank you to my Co-Founder Lorena Lerda with all the love, we will miss you. Women of Afghanistan are in our hearts we have not forgotten them. Thanks to Hinode and Hinode Pearls, for being such a wonderful support for women. Thanks to our alliance with Emprende Impulsa TV. Thanks to Valeska Williams. Thanks to Alia Sánchez. Thanks to Amparo Balbontín. Thanks to Bárbara Hernández. Thanks to Jessica González. Thanks to our new Alliance: Alborada Chillan Chile Radio