OTC Beauty Magazine | February 2023

5 MUST HAVES IN DIGITAL CUSTOMER EXPERIENCES

BRAND AUTHENTICITY STARTS FROM WITHIN TAE H. JHIN AWARDS

February 2023

16

EDITOR’S PICKS

20 BUSINESS TIPS

Five Must Haves In Digital Consumer Experiences

By Lisa Apolinski

A not so surprising fact – according to HubSpot, 65 percent of consumers state that the experience they encounter on a website is a “very important” factor in recommending a brand. If that stat is not enough, HubSpot also reported that 75 percent of consumers expect new technologies to be used to create memorable and better experiences.

26

KNOWLEDGE TO KNOW

Beauty influencers have the most sway, especially over TikTok-ers

Given how influential social media users are, Styleseat.com wanted to find out which types of influencers have the biggest effect on their decisions to buy a new product. The report found that social media users say beauty influencers have the most sway over their decisions.

30 MEN’S GROOMING GUIDE

62 SHOW CALENDAR

68 READER FEEDBACK

70 AD INDEX ON THE COVER

Shine ’n Jam® Extra Hold

Conditioning Gel is the best gel on the market: free of alcohol, parabens, wax, petrolatum and silicones. This moisturizing, non-flaking gel has a firm, non-greasy hold. It is enhanced with Honey Extract to help strengthen the hair. It is great for soft waves, braids, locks, twists or any style that your customer desires.

CEO: Ann Jhin

Editor: Allyson Leak

Art Director: Sam Choi

Advertising Manager: Candace Smith

Arabic Translator: Laura Albast

Columnists: Lafayette Lafayette Jones, Edward Murawski, Andis

Contributors: Lisa Apolinski

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00.

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry.

OTC Beauty magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master: Please send address changes to: OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 Tel: 678-805-3291 Fax: 678-805-3292

Earth - Made Skincare

All Natural

Grapeseed

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100% Avocado Oil

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100% Cocoa Butter Stick

Nature’s perfect moisturizer. Moisturizes and nourishes all skin types. Easy to carry for on the go hydration.

100% Almond Oil

Nutrient rich nourishment that moisturizes and revives skin.

100% Castor Oil

Helps restore the moisture balance to skin and hair for a healthier glow and longer locks.

Building Brand Loyalty

Customer loyalty develops over time. The relationship between you and your customer needs to be carefully and authentically cultivated and nurtured for them to stick by your side and support your products online, shop in your stores, and attend your events for years to come.

Think about it–if you had a friend who did not listen well, wasn’t concerned about issues that are important to you, and was not consistent with their actions, you would probably dissolve the friendship. It’s similar to a customer relationship. The customer needs to feel heard and valued. They want to see consistent actions that match your company’s messaging. Ultimately, they want you to walk the talk. A consulting firm McKinsey & Company report shows that multicultural consumers drive beauty growth. The report noted that African American spending power is projected to reach 1.7 trillion by 2030. Listening to and supporting consumers’ social and cultural needs will be the key to maintaining a quality relationship. For more insight, check out “Brand Authenticity Starts From Within” on page 10 and “Five Must-Haves in Digital Consumer Experiences” on page 20.

Our February issue focuses on products and accessories that support healthy hair care for protective hairstyles. Check out a variety of Dream hair clips in our Market Place on page 12. We highlight the beautiful legacy of Mr. Tae H. Jhin and the winners of the fantastic Tae H. Jhin awards on page 34. Our Manufacturer Profile on page 32 features Pak Cosmetics on how they built a powerful and successful brand. On page 18, Tiffany Rose of Hollywood Hair Bar shares how she got started, her successful marketing efforts, and how vital customer service and loyalty are to her and her team.

We welcome your feedback and look forward to hearing from you with more story ideas.

I truly hope you enjoy the issue.

Allyson Leak EDITOR

TWO NEW PRODUCTS. ONE NEW LOOK. SAME GOLDEN TOUCH.

The My Black Is Beautiful Golden Milk Collection is back with our Hydrating Curl Cream and Defining Jelly. Discover it all on a shelf near you.

BY ALLYSON LEAK

Brand Authenticity Starts From Within

It is essential nowadays to ensure that brand messaging is authentic and inclusive.

The things that may have been important to your customer two or three years ago may have shifted. Taking another look at what your customer values and why they do could strengthen the connection to your consumer base. Many consumers are driven by quality products, corporate social responsibility, a company’s values, and ensuring that words match actions.

Building Trust & Supporting The Community

Like our relationships with friends or acquaintances, customer loyalty takes time. It takes several quality interactions before bonds form. The same goes for the relationship with your customers. It’s important to consistently engage and support the customer’s community to sustain a long-term relationship. One way to do this is to support charities near and

dear to your customer’s hearts. Another way to show that you care is to put resources towards developing products and packaging that resonate on a cultural level.

A Diverse Workforce

It is always a good idea to ensure that your company’s internal representation is diverse and represents the same people as your target market. Customers are paying close attention to companies that lack diversity. Putting equity and inclusion at the top of your priority list is vital. You can also take a look at your workplace practices. How you currently treat your employees can also leak to the public, and if it is positive, that will help you stay in a good light. Ensure you are listening and absorbing feedback from your current team, so everyone feels equally valued. Ultimately, your internal activities affect your external image.

SIGNIFICANTLY IMPROVE THE LOOK OF YOUR SKIN AND REDUCE DARK SPOTS. TRY IT TODAY.

Protective styles

A protective style keeps the delicate ends of the hair tucked away and minimizes manipulation. Some protective styles include wearing wigs, weaves, braids, the hair clipped up, or in a bun hairstyle. If your customers come into your store and mention any of these styles or are looking for a way to prevent breakage, you can point them toward these carefully curated products.

Hair Accessory

DREAM WORLD

Jumbo Hair Jaw Clips

Butterfly, dots, punkin, ribbon and zigjag.

Mielle Satin-Lined Shower Cap

The Mielle Satin Lined Shower Cap keeps the hair dry while protecting the style. Plus, its satin lining helps protect hair from breakage. The adjustable closure allows for adjusting for short or long styles - it’s big enough to hold long braids styles, too.

Mielle Satin Scrunchies

The scrunchie is back... and even better. Made of smooth satin, these scrunchies will have the hair secure yet creaseless all while looking stylish. Your customers can create frictionless buns, ponytails or secure a braid with these gentle hair accessories. It’s gentle on the hair, which means no snagging, no pulling and no robbing the hair of moisture.

Curl Definition

ARGAN OIL FROM MOROCCO Intensive Conditioning Treatment

This scalp-loving 2-in-1 massager/brush serves double duty...it can be used as a shampoo brush on wet hair during shampooing to help gently remove product buildup, or it can be used on a dry scalp as a scalp massager to work in serums or oils. Ideal for all hair types, it features a series of durable silicone massaging bristles that help stimulate the scalp to promote not only scalp health and healthy hair growth, but also relaxation.

This moisturizing formula is an intensive deep conditioning treatment that strengthens and helps prevent breakage, while detangling and adding Exotic Shine. Ideal for all hair types, this treatment can be used after every shampoo as a quick conditioner or every week as a reconstructor for noticeably healthy hair that you can see and feel.

CURL CARE CURL SHAPING JELLY Defines & Controls, For All Curl Patterns

The Curl Shaping Jelly is for all curl patterns. It has a curl activating complex that helps define and control curls. It is perfect for long-lasting, frizz-free curl retention, and definition. Made with coconut oil, argan oil and vitamin E, this flexible, nonsticky formula sculpts waves and curls without leaving them stiff or crunchy.

CURL CARE CURL ENHANCING MOUSSE Adds Body & Moisturizes, For All Curl Patterns

The Curl Enhancing Mousse gives the hair full body and bounce. This creamy, non-drying formula encourages curl formation for long-lasting definition and a crunch-free finish. A miracle blend of coconut oil, argan oil & vitamin E helps protect curls from losing shape due to frizz and humidity.

Mielle 2-in-1 Scalp Massager & Shampoo Brush

EDITOR’S PICKS

“I am always looking for products that allow me to style and go. One of the issues I have with my natural hair from time to time is dryness. As a busy editor and mom, it’s hard to find the time to twist or braid my natural hair, so I rely heavily on good quality curl-defining and hydrating products. Check out some of my favs below.”

Allyson

1

Curls

This high performing botanical gel is formulated with Marshmallow Root to condition and thicken curls. The medium hold styling hair gel can be used for roller and rod sets.

2

Camille Rose

The Rosemary Oil Strentehing Hair & Scalp Drops is an intensely nourishing, multi use oil enriched with pure rosemary to promote healthy hair growth, stronger strands, and visibly revitalized, shiny curls.

3

Mielle Pomegranate & Honey Maximum Hold Gel Styler $9.99

This Maximum Hold Gel Styler is the perfect moisturizing, multi-purpose gel for natural hair styling. It can be used to smooth and set sleek, frizz-free top knots, ponytails and pineapple styles. It is perfect for defining, clumping and elongating wash and go styles for maximum curl control. It is also alcohol free, flake free and tack free.

OTC: You’re an amazing fashion stylist. What inspired you to get into the beauty industry and launch Hollywood Hair Bar?

Tiffany Rose: I walked away from my 20 year Celebrity Fashion Styling career because I saw a need for all natural hair growth products that are life changing. I witnessed the craze of Lace Front Wigs and the aftermath that many women had to deal with, which was hair loss. That was a pain point and a problem that I knew I could solve for my consumer. I have a deep passion for women and beauty. Making them feel beautiful and building confidence is what our brand is all about.

OTC: Did you come from an entrepreneurial family?

Tiffany: My mother and father, Jonathan and Angela Dean Of Deanzign Designer Collections truly put me through entrepreneur boot camp growing up. They have been my mentors my entire life. I come from an entrepreneurial household. My mother and father own a few fashion brands. My mother is a Celebrity Fashion Designer and they have been entrepreneurs my entire life. I was definitely groomed as a child to be a CEO of a multi-million dollar company.

OTC: What’s your company ethos?

Tiffany: The Culture of HHB as a community is very mind blowing. We have built a full community of women who take pride in their hair and in the products they use. They are a very close knit community that shares information, tricks, information about the products and even sales and discounts. We have a name for our tribe, they are the Hollywood Hair Barbz. Our Barbz love the brand and they love the community that we

have built for them to feel loved and special. Each HHB product feels hand made and special just for you.

OTC: What are your top selling products and why do you think they are doing so well?

Tiffany: - Hair Regrowth Serum Regular Strength

- Hair Regrowth Serum Extreme Strength

- Growth Edge Control

- Super Grow Grease

These products above are the core assortment. A growth serum in two strengths and a growth styling edge control paired with a super grow scalp grease. All of these products stand alone and will grow the hair in 7-14 days. The customer will see results quicker than any other product that is on the store shelves at the moment.

OTC: How can OTC stores benefit from having your product line in their stores? What suggestions do you have about store placement of your items?

Tiffany: OTC Can benefit from our huge core following. We have over 1.5 Million in our subscribers list and we heavily market our brand. When the customer walks in she knows Hollywood Hair Bar is the quickest all natural product that can grow her hair or style her hair. She has been looking for our product at OTC stores for a long time. The placement of the product should be close to the cash wrap. Since the product is such an eye catcher we suggest placing it in a high traffic area in the store next to your other

Founded by celebrity fashion stylist Tiffany Rose, Hollywood Hair Bar is an all-natural, affordable hair line that offers products that help revitalize and grow healthy hair. We connected with Tiffany about how she got started, her love for her customers, and how she has built a successful brand. With over one million bottles sold and over 30,000 five-star reviews, this is definitely the start of a beauty empire.

growth products. We suggest the assortment be merchandised together as a full growth collection.

OTC: What marketing efforts do you feel have worked really well for your brand?

Tiffany: Paid online social has been our biggest success. We have invested millions of dollars in marketing over the years. Also our retention marketing is a huge platform for us as well by retaining our subscribers and keeping them engaged with the brand.

OTC: What do you feel sets your brand apart from other hair brands?

Tiffany: Our brand is all natural and our products work extremely fast. There is no other hair growth serum or oil that is all natural that will produce the same rapid results. Since I come from the fashion world the aesthetic of the brand is very fashion forward, bright, fun and exciting. Many women are also intrigued by the packaging, bright colors and the name Hollywood. This is why placement in the store is key.

OTC: What is your leadership style and how did you grow your team?

Tiffany: I am a very hands on CEO. I approve everything, I am extremely involved in the branding and I truly love my Hollywood Hair Barbz so I want everything perfect for them. I am a roll up your sleeves type of CEO and I think that sets me apart from the rest. I have strategized this entire movement and I am very passionate about it!

OTC: What is the best advice anyone has ever given you regarding your business?

Tiffany: The best advice anyone has ever given me regarding my business was to learn how to do everything yourself in the beginning so that when you grow you can manage each department effectively. And the second, was to reinvest your profits back into the business. I have done both pretty well.

OTC: How do you balance entrepreneurship and personal life? Any tips?

Tiffany: I am a mother and the balance can get hard at times. I just recently realized that it’s time for me to balance it all because I am a workaholic. I can go for 24hrs if need be. I am still working on this.

OTC: Do you have a mantra for your approach to customer service?

Tiffany: The Customer is always right. We want to make our Barbz happy and excited about our brand. We treat them with a high level of respect. We love our Barbz so we take customer service very seriously.

OTC: Are there any projects or events you would like for our OTC readers to know about?

Tiffany: We are working on releasing a kids line next. As well as new product releases that are revolutionizing the hair growth market. We are very excited about what we have in store for the future of Hollywood Hair Bar.

BY LISA APOLINSKI, CMC

Five Must Haves In Digital

Consumer Experiences

Adding What Consumers Want

A not so surprising fact – according to HubSpot, 65 percent of consumers state that the experience they encounter on a website is a “very important” factor in recommending a brand. If that stat is not enough, HubSpot also reported that 75 percent of consumers expect new technologies to be used to create memorable and better experiences.

The bottom line seems clear – if companies do not invest in the digital consumer experience, there is a potential risk of losing those consumers. What are the most important factors in creating those memorable digital consumer experiences? Consider these five must haves:

Must Have #1: Answer The Need Of The Consumer.

There is a temptation by organizations to choose new technologies that internal staff think are great, but have no impact on the consumer experience. Even worse, some new additions to their current technologies can make the digital consumer experience worse or more complicated.

Then determine whether the new technology addresses a specific need or improves on the existing experience.

When considering adding new technologies, look at what the consumer experiences currently are. Then determine whether the new technology addresses a specific need or improves on the existing experience. If those needs are not being addressed, it may be better to continue that new technology search.

Must Have

#2: Make It Measurable.

There is a great way to determine the impact of a new technology on the digital consumer experience: make sure measurements and KPIs are set up to determine whether the technology has actually impacted the digital experience for the consumer. Yes, the customer experience can be challenging to quantify, but there can be data parameters put into place to make that quantification easier.

These measurements can be how quickly a consumer gets to a completed action on the website, how easy information can be accessed (how many pages to get to content) and how often it is accessed, or even what options are available for additional contact (chat box, form, email or phone). Take the time to work on those measurements.

to

Must Have #3: Keep Changes

Simple.

When it comes to adding in new technologies, make one change at a time. This is important for several reasons. Too drastic of a change could impact how well the technology can be integrated into current platforms and cause current technologies to malfunction.

Introducing several changes at once can also make it difficult to determine what change caused an improvement in the experience. It also can make the consumer overwhelmed with the new experience. Even new technologies that improve the digital experience could be rejected by the visitor if there are too many changes at once. Be patient and do smaller and simpler changes over a period of time.

Must Have #4: Understand Long Term Impact.

Changes to technologies can have longer types of impact. This goes beyond the digital consumer experience and can affect whether a company can incorporate future digital changes and new technologies coming on the horizon. When reviewing new technologies, are there options to modify or alter the technology so that the investment can grow

Changes

technologies can have longer types of impact.

and pivot with changes in the business, the economy or the consumer?

Also, will the organization providing the technology be in business in a year, 2 years or 5 years? Can someone else, like a third-party vendor or internal IT team, support the technology if something were to happen? Understanding the cascading effects of choosing a new technology is vital.

Must Have #5: When In Doubt, Ask.

There is no cost to a conversation. When there is any doubt, simply ask. Not sure what needs customers have? Do a poll or focus group and find out how they use the current technology and what improvements could be made. Wondering if a new potential technology is easy to implement and doesn’t have any potential pitfalls? Request references and ask hard questions about their experience, the implementation process and the impact of the technology.

This also goes for internal staff and asking how the technology may affect their department. Bringing all stakeholders to the table is worth the effort. Take the time to gather information before implementation to remove unnecessary headaches. By having this additional information, better decisions can be made on what technology is chosen and how effective it can be.

Digital consumer experiences are more important than ever. Adding new technologies can enhance those experiences. With the focus on these must haves, companies can implement the right technology at the right time and help the consumer experience their brand in a new and exciting way.

Meet Lisa Apolinski

Lisa Apolinski is an international speaker, digital strategist and author. She is considered a digital engagement thought leader. Her focus is on the end user experience, whether the venue, technology or communication. As a digital strategist, she helps companies develop and share their message, particularly using digital assets and data application. She has been featured in Forbes on multiple occasions for her expertise on digital marketing growth strategies. Her lectures on new digital marketing trends include Columbia University and University of South Florida.

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Curl Elongating Gel & Curling Mousse

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Parabens

Petrolatum Sulphates

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Beauty Influencers have the most sway, especially over TikTok-ers

Given how influential social media users are, Styleseat.com wanted to find out which types of influencers have the biggest effect on their decisions to buy a new product. The report found that social media users say beauty influencers have the most sway over their decisions. Health and wellness and fitness influencers are next in line, followed by food and fashion. Travel and home design influencers have the least influence, by comparison.

and a striking 89 percent of TikTok users have purchased beauty products thanks to social media.

Beauty influencers’ impact is evident in social media users’ purchase habits. Over half (57 percent) of all users have purchased a beauty product after seeing it on a social media app,

The top three skincare products social media users buy are routine staples: moisturizers, daily SPF, and serums. The top three makeup purchases are skin products (like foundation and concealer), eye glam (mascara, liner, and shadow), and cheek products (like bronzer and highlighter).

Social media users are snapping up hair products, too.

Shampoo and conditioner combos, leavein hair treatments, and styling tools, like the Beachwaver and one-step hairstylers, are the most popular choices.

Of course, social media users aren’t only interested in beauty products when they’re shopping on apps. Other top categories include: Clothes or accessories: 42 %

Food or cooking products: 32 %

Home decor or organization products: 22 %

Workout equipment or classes: 14 %

Whether or not you want to find out what influencers have to say, there’s no denying that social media is a treasure trove of beauty inspiration. Apps like Instagram and TikTok can inspire our creativity, connect us with people who have the same passions, and even put the next great product in our hands.

Methodology: Styleseat.com conducted a survey of 1,020 active social media users in the U.S. on August 19, 2022. Of those surveyed, 49 percent identify as men, 48 percent as women, and 2 percent as nonbinary.

*Report and Infographic courtesy of Styleseat.com

This perfect finishing hair spray delivers a strong hold and lasting volume. The unique, non-sticky formula holds hair in place while adding long-lasting volume and gloss. At home or for your clients, this spray is an everyday essential.

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• Gives next-level, long-lasting shine, body, movement, and manageability

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• An everyday essential that seals your style and adds an irresistible fragrance

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Your customers can make waves with this sea salt texture spray that gives the hair a relaxed, beachy look. The formula is specially developed to give a casual, messy finish without making hair crunchy and a volume boost for that “just stepped out of the surf” vibe.

Key Features

• Texturizing and volumizing salt spray for hair that’s straight or curly

• Creates natural, messy texture or laid-back curls with added fullness

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• Suitable for all hair types, men and women, short and long styles

The Twist it Up Comb is made from the highest quality of materials. The frame is extremely durable, can survive multiple accidental falls, and one buy should last several years, saving you hundreds of dollars.

WASHABLE

The Twist it Up styling comb prides itself on being very hygienic. It is very easy to clean. All you need is a brush and warm soapy water to ensure that with every use, you are using a clean comb.

PORTABLE

This unique styling tool is compact enough to fit in a standard pants pocket or purse. Making it accessible for touch-ups when they are needed. Allowing you to obtain a clean look 24/7.

When your customers come in looking for grooming essentials, it’s important to offer a variety of quality tools and products. Check out some of our favorites.

Who is the company behind Brands: Ma Brown’s, Mixed Roots, Mazuri Hair, Pak’s?

Based in the UK Peter Mudahy and Jeff Hussain are no strangers to the multicultural, textured hair care market.

Jeff and his family have played a pivotal role in the retail distribution of textured hair and beauty products in Europe for over 40 years. Establishing Pak Cosmetics in the UK in the 1990’s. Based in London, England, Pak Cosmetics is today an iconic black hair, beauty supply chain with 28 retail stores which has been a launching pad for a large number of US brands looking to expand into the UK and Europe.

In 2018 Peter and Jeff broke away from the Pak Cosmetics retail business to set up a digital distribution company Beauty Logistics, buying and selling beauty products from around the world. “The concept of Beauty Logistics was to bring the textured hair and beauty into the digital era with e-commerce sites and digital marketing, fulfilment across mass, mastige and prestige hair and beauty, not just in the textured market but across all sectors of beauty” says Jeff. Today Beauty logistics in the UK, provides

textured beauty brands from around the world, which are compliant to the UK and European market, access to millions of customers through www. pakcosmetics.com www.myhairandbeauty.co.uk E-bay which won beauty retailer of the year in the UK 2022 and Sephora UK which recently rolled out their first UK store there.

Having successfully set up their Beauty Logistics operation in the UK the duo, last year expanded to the USA. Offering own label brands access to the US market. One of the brands Ma Brown’s, was inspired by Peter’s family in Compton, California: “I lived in Compton for a while with my aunt who like my mother, was originally from Jamaica. My aunt owned a flower shop on Long Beach and Palmer in Compton and was very well-known, and affectionately called Ma Brown” Explains Peter, who himself has had a

colourful career in black haircare industry for over 40 years, starting with Worlds of Curls in California, to Nexxus, Revlon, Redken and Loreal in the UK to Black Like Me in South Africa.

“At one point there was about 18 of us living in Ma Brown’s house, the infamous 504. Ma Brown loved hair and would mix up remedies for treating and conditioning our hair; one of the favourites was oatmeal and honey. Ma Brown would add, herbs and other ingredients and pass them around the house. Wash day at Ma Brown’s became an event, there would be Oatmeal and Honey with oil for you, Oatmeal and Honey with herbs for me, even the neighbours got in on it!”

I have enjoyed developing beauty brands around the world, UK, US, South Africa and Caribbean gaining a wealth of experience. In 2007 Jeff and I launched Mazuri Olive Oil, for thick African and Caribbean textured, afro hair that range did really well, and was one of the first brands to be sold in chain stores across the UK. In 2010 we launch Mixed Roots for the mixed textured, soft curl, wavy consumer which we are now distributing to beauty supply stores across the US from our 3PL site in Chicago and New Jersey. Then there is Ma Brown’s, we launched in September 2022 to Beauty Supply across East Coast and now looking to roll out US wide.

My family in LA, Jamaica, Canada and Nigeria have all been helping to

push Ma Brown’s, they have been involved in the design and promotion, keeping the story of the brand as authentic, meaningful with a purpose as we can, remembering my Aunt Barbara and the benefits of using Oatmeal and Honey to nourish and hydrate afro and textured hair the traditional way, the Ma Brown’s way!

Each year, Jinny Corp. presents various manufacturers with the coveted Tae H. Jhin Vendor Awards in recognition for their achievements within the industry. Congratulations to all!

Eddie Jhin President of Jinny Beauty Supply

Vis for visionary and is the perfect word to describe Mr. Tae H. Jhin. His creativity, wisdom and hardwork, along with the help of his outstanding family helped turn Jinny Beauty into the largest multicultural and ethnic beauty supply distributor in the world.

Tae H. Jhin Awards 2022 VISIONARY

The Tae H. Jhin Vendor Awards is a way to celebrate the achievements of Jinny Corp’s Brand partners and honor Mr. Tae H. Jhin, who left an impeccable legacy. Each year various manufacturers are presented awards in recognition for their achievements within the industry.

Mr. Tae H. Jhin launched Jinny Beauty Supply in 1981 and the family business has over 40 years of experience in the beauty industry and an impeccable inventory of over 60,000 different items representing over 400 domestic and international manufacturers. It’s safe to say that his dream skyrocketed into success.

In the spirit of supporting OTC retailers, he also launched OTC Beauty Magazine. He wanted to offer useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. His legacy lives on as the magazine continues to provide invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry.

Tae H. Jhin Awards 2022

All - Around Vendor

AAA

Ampro Industries

AA

Beauty Quest Group

Samantha Pilcher, Stacy Gaspard & Todd Smith (Left to right)

Jonathan Rudner, Patrick Clark, Robert E. Lee & Maggie Ocasio (Left to right)

Tae H. Jhin Awards 2022

Top Vendor Representative

M&M Products

AAA Susan Delucia The Wella Corporation

AA

Christina Fuller

Proctor & Gamble

Tori Davis & Christina Fuller (Left to right)

Sajeed Buddo

Sajeed Buddo & Yunis Kalla (Left to right)

Tae H. Jhin Awards 2022

Most Innovative New Product

AAA

Babyliss Snap FX Dual Lithium

Battery Trimmer

Rick Elliot, Jorge Ruvalcaba & Sean Duffy

(Left to right)

AA

Difeel Premium All Natural Biotin Hair Growth Oil

Ira Adler

AStylecraft Heat Stroke Corded

Beard & Styling Hot Brush

Tae H. Jhin Awards 2022

Best Selling Product

AAA

Ampro Shine ‘n Jam Conditioning Gel Extra Hold

AA

Mielle Organics Rosemary Mint Hair & Scalp Strengthening Oil

Michele King-Jones

Demert Wig & Weave

Lusterizer Spray

Jonathan Rudner, Patrick Clark, Robert E. Lee and Maggie Ocasio (Left to right)

Linda Woods & Todd Smith (Left to right)

Tae H. Jhin Awards 2022 Top All Around Brand

AAA

Conair

Babyliss FX

Rick Elliot, Jorge Ruvalcaba & Sean Duffy

AA

Mielle Organics

Michele King-Jones A

Beauty By Imagination

Curls

(Left to right)

Tae H. Jhin Awards 2022

Best Customer Service

Lindsay Hall Unilever

Christina Desalvo & Jaredd Smith (Left to right) Accepting For Lindsay Hall

Simon Han

Kendo

Kenneth Hong & Simon Han (Left to right)

Tae H. Jhin Awards 2022

Top Broker Representative

Danny Culpepper Advantage Solutions

OTC Beauty Magazine Awards 2022

We congratulate all of OTC Beauty Magazine’s 2022 winners as well as honorable mentions. We also extend our greatest gratitude to all of our advertisers for their support.

Allyson Leak Editor

Best Cover

Winner: Carol’s Daughter May 2022

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Formulated with 100% pure Olive Oil to moisturize, Shea Butter to protect and repair and Black Castor & Flaxseed Oil to promote total hair and scalp health!

Made with 100% pure Argan Oil to help nourish and smooth frizzy hair while adding brilliant shine!

Formulated with ingredients to add shine to your hair while maintaining a strong hold!

Moisturizing Basics

When it comes to style definition, hold and deep hydration, these brands are the perfect match. Check out the Jinny Top 5 so you know the products that customers keep coming back for.

Sunny Isle Jamaican Black Castor Oil is processed the “old-fashioned” Jamaican way. The castor beans are roasted and ground by a manual grinder and boiled to extract the 100% pure, dark brown castor oil. SIJBCO roasts the castor beans longer than other brands, giving the oil its dark brown color and a higher ash content-making our Jamaican Black Castor Oil more effective for strengthening, moisturizing, and growing hair than any other brand of castor oil on the market.

Murray’s Beeswax is easy to apply yet stiff enough for the most demanding hair styles. A must for braids, dreadlocks and other hard to hold styles. Murray’s imports the highest available grade of Beeswax from Australia.

Sulfur 8 is a medicated hair and scalp conditioner that has been in use for over fifty years for elimination and control of scalp itching and flaking due to dandruff. Customers can apply to the affected area one to four times daily, or as directed by a doctor.

Island Oil is a non-greasy blend of essential oils nourishes the scalp and roots while strengthening locs for strong, radiantly healthy hair. It lubricates the scalp, nourishes roots, and strengthens locks. It is formulated without sulfates or parabens and enhanced with Manuka Honey and Moringa Seed Oil. It helps soothe dry scalp with locks, braids or twists.

The DiFeel Biotin Root Stimulator has a 99% Natural Blend with fortifying Biotin and works as a hair growth activator to help stimulate the hair follicles at the root.

Item # JBCO011

Item # MU26000

Item # PU29030

Item # ST430

Item # SF14574

Weathering the Digital Storm:

How to Fortify Your Digital Growth Strategies in Unpredictable Times

By Lisa Apolinski

Digital marketing is like a climb with no summit. But this climb, while continuous and difficult at times, can bring insight, growth, and strength to your organization.

Weathering the Digital Storm will help prepare you and your organizations for the potentially perilous and ever-changing road ahead in the digital revolution. Digital growth strategies will need to be reimagined constantly to continue to be effective. Though you are never finished with your digital strategy this book will give you the tools to keep pace with the current technologies and be prepared for the discoveries to come.

CLIPPER TIPS

Sponsored by Andis Co.

Ceramic Blades

The ‘Cooler’ Choice

By Andis Company

To help your customers pick the right replacement blade for a clipper or trimmer, it’s important to understand the differences between ceramic blades and steel blades. Thanks to today’s manufacturing technology, ceramic blade sets offer many advantages over their all-steel counterparts.

Benefits of Ceramic Technology

Ceramic blades were developed with performance and longevity in mind. They are known to be longer lasting, smoother-cutting and up to 75% cooler running than steel. They also offer better rust and corrosion resistance. For novice barbers, ceramic blades provide an additional benefit – the ability to keep the clipper turned on for extended periods of time without causing the blades to get too hot for their clients. Cool and comfortable tools can help deliver a better client experience, which leads to positive word-of-mouth advertising.

Ceramic Blades Available for Master® Clippers and T-Outliner® Trimmers

In addition to providing a complete lineup of Ceramic Edge® detachable blade sets, Andis now offers Ceramic Edge® blade options for their most popular tools: the corded and cordless Master Clipper, as well as both corded and cordless models of the T-Outliner Trimmer. While the ceramic blades for these four tools have recently been updated with new Andis branding, you can rest assured that even though they have a new look, the genuine Andis quality remains the same.

For more information on ceramic blade sets and how to properly maintain your blades and tools for optimum life, visit andis.com.

SCAN FOR DETAILS

Creme of Nature Announces its 3rd Annual HBCU Scholarship to Empower the Next Generation of Leaders.

egacy hair care brand Creme of Nature is pleased to announce that its scholarship for HBCU students has returned for a third year. The fund will be administered by the Thurgood Marshall College Fund (TMCF).

The Creme of Nature Legacy of Leadership scholarship was created to provide financial assistance to deserving students who are enrolled at an Historically Black College or University (HBCU).

The scholarship program aims to propel promising students, providing them with needed financial assistance as they matriculate into contributing members of society. The HBCU students apply by submitting a 2-minute video “What Legacy Means to Me”.

Stephanie Burks, Senior Marketing Director at Revlon Multicultural, adds, “The ability to provide this scholarship goes beyond its monetary contribution. It’s a fundamental part of our commitment to diversity, equity, and inclusion. This scholarship will not only

Students currently enrolled at HBCUs are invited to apply to be considered for one of twenty scholarships — together totalling $100,000.

help alleviate the financial burden of higher education, it will also support and encourage the academic and personal growth of our recipients. We’re unbelievably proud to be a part of their story”.

Legacy of Leadership applications are open from January 23rd through March 27th, 2023. The students selected will be honored at a virtual celebration event in the fall.

Betsy Burton-Strunk, VP of the TMCF, says, “The confidence, creativity, and passion that HBCUs pour into their students is phenomenal. Our partnership with Creme of Nature allows TMCF to expand opportunities to allow students to take their place as tomorrow’s leaders.”

Creme of Nature has also partnered with Impressions of Beauty (IOB), a multi-cultural college marketing company that connects students with beauty brands. IOB’s network of student ambassadors will help to promote the scholarship and build awareness among the students.

To learn more about the Legacy of Leadership program please visit https://cremeofnature.com/legacy-of-leadership/.

About Creme of NatureCreme of Nature was one of the first mainstream haircare lines designed especially for black women. For decades, the brand has been the go-to for black and multicultural women worldwide who want self-care solutions for beautiful hair.

To learn more visit: https://cremeofnature.com/legacy-ofleadership/

SILVER FOX

Gray Enhancing Beard Crème

• Imparts brightness and shine

• Conditions

• Absorbs quickly

THICK FOR BEARDS

Beard & Mustache Growth Serum

• Encourages Growth

• Fills in sparse and patchy areas

• Adds shine & luster

BARBER’S CHOICE

Permanent Beard & Mustache Color

• Covers the most resistant gray

• Lasts for up to 6 weeks

• Gentle formula

Mielle Organics Joins P&G Beauty in a Major Move for Black Entrepreneurs Serving Black Women

P&G Beauty and Mielle Organics®, a popular textured hair care brand rooted in natural ingredients, announced today that it will join P&G Beauty, pending regulatory approval, further expanding access to healthy hair products and services for Black women around the world.

Founded by wife-and-husband duo Monique and Melvin Rodriguez in 2014, Mielle Organics has become a leading brand for consumers with textured hair through innovative, technologydriven products, natural ingredients, and inspirational and educational content.

Mielle will continue to be led by co-founders Monique and Melvin Rodriguez, as CEO and COO, respectively, and will operate as an

independent subsidiary of P&G Beauty.

“From the moment we stepped into P&G, we saw a diverse team of leaders who share our values and vision for innovation, education and community empowerment, including several Black leaders who play a key role in the hair care and beauty businesses,” said Monique Rodriguez, co-founder and CEO. “This partnership gives Mielle an opportunity to serve more textured hair consumers with the great products and formulas that our community loves.”

“Today is a remarkable moment for our brand and for the climb of Black entrepreneurs everywhere as we collectively continue to break barriers and accelerate the opportunities for growth,” added Ms. Rodriguez. “I am thrilled that we will make an even

ParTnershiP Will acceleraTe

greater impact in how we give back to the community.”

Mielle and P&G have each committed $10 million to Mielle Cares, a non-profit aimed at providing resources and support to advance education and economic opportunities in Black and Brown communities. P&G’s investment in Mielle Cares further expands its work in advancing gender and racial equity through awardwinning platforms like My Black is Beautiful and Widen the Screen.

“We founded Mielle Cares to give back to our community who has been so instrumental in the success of Mielle,” said Melvin Rodriguez, co-founder and chief operating officer for Mielle Organics. “Mielle remains committed to leading with purpose and impact and serving as a beacon in historically underserved communities. Expanding our impact in Black and Brown communities will become an even greater focus in the years ahead.”

The news caps an impressive period of growth for Mielle. Over the last three years, Ms. Rodriguez was able to secure funding from the New Voices Fund for Women of Color and a subsequent ninefigure investment from Berkshire Partners at a time when less than one percent of Black women secured $1 million in funding.*

“This moment was made possible by our hardworking team, the visionaries who came before us, and the trust and partnership with investors like New Voices and Berkshire Partners,” said Ms. Rodriguez. “Now we can pay it forward by continuing the cycle of investment and mentorship through Mielle Cares.”

“P&G Beauty is a best-in-class organization, and we are excited that this partnership will bring additional resources so that Mielle can continue to serve our incredible customers with rapid innovation and greater reach in the community,” Ms. Rodriguez said. “Melvin and I will continue to lead Mielle with the focus on excellence, customer commitment and integrity that have been the core of our brand since day one nearly nine years ago.”

About Mielle Organics

Founded in 2014 by CEO Monique Rodriguez, Mielle Organics is a popular Black-founded, woman-led global beauty brand that is rooted in natural ingredients. With a heavy emphasis on incorporating healthier ingredients as its “root to results,” Mielle Organics’ collection of beauty products is designed for Black women. Their products can be found in more than 100,000 stores across the U.S. in retailers such as Ulta Beauty, Sally Beauty, Target, CVS, Rite Aid, Walgreens, and Walmart.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

“The

The hair care Brand’s access To More Black WoMen and raPidly exPand iTs coMMuniTy invesTMenTs; Mielle and P&G each coMMiT $10 Million To exPand iMPacT of The Mielle cares chariTy”

Overcoming fear is the first step to success for entrepreneurs. The winners all exemplify that, and the hard work and commitment they have shown underlines what is needed to set up a business.

Richard Branson

Entrepreneur & Founder of The Virgin Group

SHOW CALENDAR

FEBRUARY / MARCH

WHEN WHAT

WHERE CONTACT

February 2-3 Innocos Convergence of Beauty Retail San Diego, CA www.innocoswell.com/san-diego

February 6-8 Beautyworld Japan

Fukuoka, Japan www. beautyworld-japan-fukuoka. jp.messefrankfurt.com

February 14-17 Vivaness International Trade Fair for Natural & Organic Personal Care Nuremberg, Germany www.vivaness.de/en

February 16-17 Makeup in LA Los Angeles, CA www.makeup-in.com/losangeles

February 15 - 17 PCHi

Guangzou, China www.pchi-china.com/en

February 26 Jinny Trades Shows 2023 Miami, FL www.jinny.com

March 4 - 7 International Beauty Show (IBS) New York City, NY www.ibsnewyork.com/

March 5 Jinny Trades Shows 2023 Atlanta, GA www.jinny.com

March 5 - 7 International Esthetics, Cosmetic & Spa Conference (IECSC)

March 12 Jinny Trades Shows 2023

New York, NY www.iecsc.com

New Jersey, NJ www.jinny.com

March 12 - 15 American Association of Cosmetology Schools (AACS) Washington, DC www.beautyschools.org/2023-save-thedates/

March 17 - 23 AIIR Retreat www.AIIRprofessional.com

March 26 Jinny Trades Shows 2023 Chicago, IL www.jinny.com

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

5. NO RETURNS will be accepted on coupon purchases.

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

NO COPIES will be accepted.

*Original only, Phone ATLANTA 1-800-936-8733 CHICAGO 1-800-535-6110 DALLAS 1-800-925-4669 FORT LEE 1-856-735-0089 HOUSTON 1-713-343-5636 LOS ANGELES 1-877-644-0167 MIAMI 1-866-616-3200 NEW JERSEY 1-844-358-8967

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

invoice MUST ACCOMPANY refund for credit.

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY

Store name Address Jinny Invoice Number Date Signature Phone ATLANTA 1-800-936-8733 CHICAGO 1-800-535-6110 DALLAS 1-800-925-4669 FORT LEE 1-856-735-0089 HOUSTON 1-713-343-5636 LOS ANGELES 1-877-644-0167 MIAMI 1-866-616-3200 NEW JERSEY 1-844-358-8967

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

5. NO RETURNS will be accepted on coupon purchases.

*Original only, NO COPIES will be accepted.

**Copy of invoice MUST ACCOMPANY refund for credit.

as seen on +

SHORT, MEDIUM OR LONG HAIR, IT DOESN'T MATTER.

Twist It Up 4.0 has a solution or all hair lengths. It Is the NLY comb on the market ith Interchangeable Inserts to twist all hair lengths.

THE DIFFERENCE?

The First Modular Twist Comb for Black Hair

READER FEEDBACK

Let your voice be heard!

여러분의 목소리를 내세요!

여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

What products performed the best this year in your store?

Do you think having them in a certain location in the store helped with sales?

Are there any other topics that you would like to see covered in the OTC Beauty Magazine?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함)

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email. Mail

Store Name (상호명) __________________________________

State (주) ___________________________________________

3D / 25MM EYELASH

· HIGH QUALITY & HIGH QUANTITY EYELASHES

· MULTIPLE LENGTHS, CURLS AND ANGLES

· NATURAL AND GORGEOUS