GLOBAL PROPERTY
E-COMMERCE ASIA
I
ndonesia is the largest e-commerce market in Southeast Asia. In 2018, total e-commerce transactions (Gross Merchandise Value) in Southeast Asia reached USD 23.3 billion and is estimated to be USD 45.07 billion in 2021. Of that amount, 44.8 percent of transactions came from Indonesia. The increasing middle income and large population have made the e-commerce market even bigger in Indonesia. • * Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, company releases and demographic adoption trends. Sumber: eMarketer
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