Color of the Year 2021
Type of Natural Color
Chr. Hansen offers two types of natural color to cater to consumer’s needs. First is the natural color extracted using Selective Extraction of Pigment, which produces natural colors with high intensity, stability, and solubility. This type of natural color will have the word “Natural color” followed by the CI number of the natural pigment used on the product label. Second is the Coloring Foodstuffs which are extracted from fruits and vegetables using gentle and natural processing methods. Using this type of natural color allows food and beverage manufacturers to state the natural color ingredients as “fruit/vegetable concentrate” on the label instead. Coloring Foodstuff is the solution for brands who want to position their product as Clean Label. Therefore, with high quality and a wide range of products from different sources and processing methods, Chr. Hansen provides the best solution for natural colors in your food and beverages.
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FOODREVIEW INDONESIA | VOL. XVI / NO. 4 / April 2021
Besides providing a pleasant visual appearance, color is also linked to specific emotions, which can be associated with food and beverage trends. As the leading global color trend, Pantone has released two Color of the Year 2021: Illuminating (a light yellow) and Ultimate Gray. These colors convey a message of strength and hope that is both enduring and uplifting, relatable to our current global Covid-19 pandemic. The yellow color can be achieved using Chr. Hansen natural color or coloring foodstuff sourced from turmeric, carrot concentrate, or safflower extract. Meanwhile, the black or grey color can be sourced from vegetable carbon. Both colors are available in powder or liquid form and soluble in water or oil, depending on your need.
The Key Takeaways
Color is an essential aspect in food and beverage as it enhances the visual appearance of a product and influences purchasing behavior in consumers. However, as Indonesian consumers’ health awareness has begun rising, they are now paying more attention to the label of ingredients and looking for products with natural ingredients. Indesso and Chr. Hansen is committed to providing natural color for your product that will look good for the eyes and comes from natural ingredients, and of course, are better for you.
